Nayong Pilipino Foundation - Fact Sheet - Institutional Reforms and Enduring Relevance by Nayong Pilipino

Institutional Reforms and Enduring Relevance

The Nayong Pilipino Foundation (NPF) is a Government-owned and Controlled Corporation created under Presidential Decree no. 37, issued last November 6, 1972. It was established with the purpose of promoting and encouraging research and development projects on social sciences, humanities, and other related fields. Rooted in the core values of inclusivity, creativity, collaboration, innovation, and sustainability, the foundation is also tasked with establishing parks and recreational facilities as well as educational centers. These not only aid in encouraging research and social amelioration but also help in the promotion of tourism. Grounded by its mission of celebrating heritage, Filipino diversity, and creativity as a force for national development, the foundation envisions that by 2029 it will be a recognized hub for research, innovation, and training on cultural heritage through the creation of spaces and platforms for creativity, development, and recreation. Institutional reforms that started late 2019 finally bore fruit in 2020 and brought many projects that revitalized the Nayong Pilipino Foundation and made the institution a responsive and agile GOCC until 2021.

The Heritage Space Program is designed as a series of program offerings for the development of the Cultural Park and Creative Hub at the NPF property located at the New Seaside Drive, Entertainment City in Parañaque City. This creative hub is envisioned to have regular exhibitions on cultural heritage. Set within an urban forest, it shall have a range of activities and facilities for generating Filipino pride and love of country.

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Currently, the NPF is spearheading three major programs: The Heritage Space Program, the Research Institute, and the Cultural Leadership Institute. NPF began implementing these last April 2020. Since accomplishing and exceeding their targets last year, the foundation continues the implementation and roll outs of its programs and projects this 2021.

The program envisions a creative hub for NPF that provides culture technology support, opportunities for research-based creations, talent fostering and partnerships with creatives, and the means to sustain a creative ecosystem. Public campaigns for the conservation of natural and cultural heritage will include modalities that range from digital, analogue, interactive, and co-productive with Filipinos and visitors. 1

One of the projects under the Heritage Space is Project Sambayanihan, created for the development of an Urban Forest Park in the NPF property and eventually, the generation of green jobs in fulfillment of Sustainable Development Goals for 2030. It responds to the NPF’s mandate under PD 37 1972: (f) To establish parks and recreation centers for the promotion of tourism in this country; and (g) To construct, improve, enlarge or equip or to cause the building, improvement, enlarging or equipping of buildings, libraries, laboratories, workshops or other educational accessories, required for scientific research; to establish, maintain, or aid others to establish or maintain institutions doing research of all kinds in the fields of social sciences and humanities.

The core team members for the project were onboarded during the first quarter of the year. The team is composed of Project Head LAr. Christel Hannah Cruz, Support Architect Jes-Alif Desuasido, Engineer Brian Immanuel Rabe, Senior Horticulturist Esteban Vergel, Junior Horticulturist Antonio Tolentino, and Design Assistants Klarissa Joy Bejasa and Geoffrey Solidum. Providing crucial administrative and communications support is Project Officer Jessica Uyan. With the team’s expertise, the team was able to present and develop designs and other major components for the project, including a feasible and cohesive three-year time table that maps out the plans for the development of the park. This culminated in the approval of the proposed budget and costing for the Urban Forest development. Additionally, the team was also able to finalize the schedule of equipment and site preparation materials to be procured. Project Sambayanihan intends to establish NPF’s physical presence on its property in Parañaque. It entails planning and design interspersed with low-cost physical development, and programmed activities within the property within three years. Targets for 2021 until early 2022 include the creation of a gate, park ranger station, nursery, and planting native trees on the periphery.

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Its goal is to transform the property into an urban forest park. It shall be a place for creativity and healing, for generating the love for our natural and cultural heritage. The park shall provide a platform for citizen-led biodiversity conservation complemented by transmedia stakeholder engagement. The components of this project shall be a variety of events including design charrettes, on-site trail identification activities, and creative partnerships.

Another item under Project Sambayanihan is the Nayon for Healing Initiative. Through the application of physical enhancements and recommended activities, 2

this initiative aims to contribute to the mental and emotional wellbeing of the patients and staff stationed in the quarantine facility being hosted by NPF on its property. This will involve the utilization of softscape elements that can be easily distributed throughout the site. Called the Nayon GreenBox, it will be a collection of different species of potted plants. The social significance of native trees will be more meaningful and thus enhance the potential intergenerational narrative of Bagong Nayon.

(a) To promote, encourage, espouse and/or initiate research and development projects on social sciences and humanities and related fields; (b) To formulate a comprehensive social welfare program for the upliftment, improvement and amelioration of the social and economic conditions of the unfortunate destitute members of our society with the end in view of availing maximum utilization of their potentialities in the solution of the country's problems;

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Project Umpukan sa Nayon started in 2020 as a series of roundtable discussions meant to generate data and spearhead public consultations for the cultural park and creative hub of NPF in Parañaque, whereas only 30% will be infrastructure and 70% will be green space. Data is being gathered so that the park will be a proof of concept for sustainable tourism. This project was designed and implemented by Laya Boquiren with Project Officer Jessica Uyan providing crucial support. The project is also part of a partnership and constituency building strategy of NPF. The collaborations between the International Council on Monuments and Sites (ICOMOS), Intramuros Administration, Tuklas Pilipinas Society, the Ateneo de Manila University-Fine Arts Department, Philippine Parks and Biodiversity, and the Creative Content Creators Association of the Philippines (SIKAP) are some of the alliances established by NPF through the Umpukan sa Nayon. Aside from the directives mentioned above, Project Umpukan sa Nayon was created in pursuit of the following under PD 37 1972:

(c) To encourage and facilitate the active participation of the domestic and foreign sectors in furnishing financial, technical and other forms of assistance for the Foundation's social welfare programs; Each iteration of Umpukan sa Nayon has a specific topic in pursuit of the abovementioned mandate of NPF. Every activity is published on YouTube, and social media platforms. The insights are also carefully transcribed and made available to the public by utilizing a platform called ISSUU. 3

Iterations in 2021 may follow a range of formats: on site and online design charrettes, solutions-oriented workshops, on site trail identification activities, biodiversity scoping, and bird watching and documentation activities. The roundtable discussions will continue to be implemented in order to consult both local and international experts. In particular, the data gathered will allow NPF to determine how the park can generate green jobs and support Filipino creativity. For 2021, NPF launched the first Umpukan iteration titled “Umpukan sa Nayon: the NPF as a Creative Hub.” This allowed the foundation to seek insights on the potential of the NPF property as a creative hub situated in an urban forest and how it can serve the creative sector and nurture Filipino creativity.

The Dunong: Podcast Series is part of NPF’s public programming efforts to mainstream the research efforts and advocacies of NPF. Each episode is meant to gather insights of thought leaders in order to mainstream natural and cultural heritage and promote cultural and sustainable tourism. It was created in pursuit of NPF’s mandate under PD 37 1972:

All the programs and projects of Nayong Pilipino have cross-media integration. In addition to the existing mediums (Facebook, YouTube, Instagram), the additional social media platform of podcasts will approach sharing the outputs of the organization as a form of media consumption in line with the “Better Normal for the Workplace, Communities and Public Spaces Act of 2020" under the section on Management of Cultural and Heritage Spaces.”

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(d) To promote and encourage the dissemination of the results of its researches and studies in social sciences and humanities and to encourage their practical application to problems of the masses.

Each episode of Dunong is held via Zoom and streamed live on NPF's social media page with more than 8,000 followers to date. To ensure NPF’s cross-media presence, an audio version is edited and launched on NPF’s Spotify channel. This project is directed by Laya Boquiren and coordinated by Project Officer Ralph Fabros, who proposed the idea in 2020. Each Dunong episode is supported by staff from the Marketing Unit in Clark. The project team taps renowned local and national experts to converse with the Technical Advisers across the three programs of NPF (Heritage Space, Cultural Leadership Institute, and Research Institute). Each TA creates the concept brief and formulates the conversation agenda for each episode of Dunong. 4

Since January of this year, NPF has launched a total of five podcast episodes, each tackling a different topic that not only promotes Filipino Cultural Heritage but also features the activation projects of NPF.

In February, NPF invited Malot Ingel from the National Museum of the Philippines in Vigan with a Spotify-exclusive episode for the month’s Dunong Podcast called “Woven Heritage.” This episode was co-created by the Research Institute (RI) Program in partnership with HABI: The Philippine Textile Council. This episode recalled the Weaving Summit that was launched in October 2020 by the RI Program, and primarily discussed the relationship among the creative industry’s indigenous communities, modern fashion, and sustainable initiatives that create the Woven Heritage of the Filipino identity. Following February’s episode, NPF held the episode “What is Heritage Interpretation?” for the month of March. This episode was co-created by the Cultural Leadership Institute (CLI) and has invited Ivan Man Dy, inventor of Old Manila Walks, and Lean “Lei” A. Aldea of the National Historical Commission of the Philippines, who is also a Museum Guide at the NHCP Museo ni Emilio Aguinaldo. “What is Heritage Interpretation?” talked about the guest experts’ experiences respectively on third-person interpretation and first-person interpretation, and their anecdotes in their daily routines in their places of work and their goals in their fields. In the National Filipino Food Month episode of Dunong, the NPF invited Ige Ramos, the Chief Creative Officer at IRDS, and Vera Villocido, a Consultant and a purveyor of Asin Tibuok which is included in the Ark of Taste of the Slow Food Foundation. “LŪTÒ: Slow Food,” as the episode title, talked about the rich culinary heritage of the Philippines. This episode is a dive into food systems in the Philippines and its relationship to tourism. The discussion concentrated on the concept of Slow Food, which encompasses cultural and natural heritage conservation, community development, environmental protection and responsible consumption.

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The first Dunong episode in partnership with the Department of Environment and Natural Resources - Ecosystems Research and Development Bureau (DENR-ERDB) Urban Ecosystems Division talked about the importance of urban parks with the title “Beyond Leisure and Recreation: The Importance of Urban Park Guidelines.” The NPF has invited Dr. Lynlei Pintor, the Section Chief of the Urban Parks and Recreational Areas Research and Development Section.

In celebration of the National Heritage Month, Dunong held its Episode 5 for the month of May with the podcast, “A Nayon for Healing”. This was a special episode hosted by the Heritage Space Program that talked about the potential of the NPF Property in Entertainment City, Parañaque City as a healing forest.

The guests of this episode were from the Urban Forest Project Team: Landscape Architect Hannah Cruz, who is also the Head of the Urban Forest Project, and Antonio Tolentino, a Horticulturist from the team. This episode also talked about the importance of the property as a restorative and enabling park where visitors can participate in citizen-led biodiversity conservation opportunities. The last project under Heritage Space is the Museo ng Nayong Pilipino, formerly called the NPF Virtual Museum. It traces its history to the genesis of the Nayong Pilipino Foundation PANAMIN Museum. The NPF has a permanent collection of close to 3,000 ethnographic artifacts acquired from the 1970s until the early 1980s. These are showpieces: textiles, body ornaments, ritual objects, hunting and warfare, musical instruments, agricultural and domestic objects, clay and fiber-based woven vessels, among many. Many objects in the permanent collection have gone missing under previous administrations, due to neglect and mismanagement.

(a) To promote, encourage, espouse and/or initiate research and development projects on social sciences and humanities and related fields; (d) To promote and encourage the dissemination of the results of its researches and studies in social sciences and humanities and to encourage their practical application to problems of the masses;

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The Museo ng Nayon Project was created in fulfillment of NPF’s mandate under PD 37 1972:

As part of institutional reforms under the current Board of Trustees, the NPF approved the Museo ng Nayon Project in order to properly account for the collections. The National Heritage Act or RA 10066 also mandates that all tangible movable heritage be properly documented and inventoried. The NPF is required by law to submit a complete inventory to Philippine Registry of Cultural Property (PRECUP) administered by the NCCA. Pursuant to this law and as part of NPF’s duty, the project team needs to reconcile multiple inventories done in the past with each change in administration and without the proper competencies, rectify errors, fill in the missing data, and conserve the objects. 6

Museum work is highly specialized, thus the need for manpower with the appropriate specialization to conserve, document, digitize, and conduct research on the permanent collection. Leading this project is Patricia Monica Panganiban, a materials conservator. Her immediate team completing the inventory includes Lauren Santiago (digital archivist), Eloise Dela Cruz (collections assistant, also a licensed librarian), and Princess Hernandez (collections assistant). Anna Pineda is the designated senior researcher. Providing administrative support to the project and also fulfilling the roles of a research assistant is Project Officer Tamara Banez. The project consists of digital exhibitions of the different artifacts achieved through different multimedia outputs, such as videos, digital content generation with social media integration. The team creates a museum education and public engagement initiative using concepts from ludology. All these are anchored on scholarly research articles that the team regularly publishes knowledge products at various lengths and densities published in ISSUU. These scholarly articles are enriched by the interviews with international and local experts.

While the microsite of the Nayong Pilipino Foundation - Museum for its ethnographic collection is still being developed, the Instagram account acts as an interface. The Instagram account, with the name Museo ng Nayong Pilipino (username: nayongpilipino.museo), serves as a collaborative space for generating critical dialogues on the NPF ethnographic collection and the rich cultural heritage of the Philippines.

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The outputs of the Museo ng Nayon Project have been quite robust, with virtual exhibits, knowledge products, and creative museum education initiatives carefully integrated. By 2022, the Museo ng Nayong Pilipino Project will be a living laboratory for scholars, creatives, and lovers of Filipino cultural heritage.

Through this Instagram account, a thematic exhibit titled “Unthread” was launched. The social networking site’s format of short captions accompanied by an array of images help in highlighting the museum collection. A collection of thirty images were post-processed and uploaded, three at a time, for ten continuous days in order to present them as connected. The second thematic exhibit was titled “Entwined.” The Philippines has a wide array of basket forms, all depending on their use. Moreover, the weaves, their sizes, and even the fibers used to produce these point to a craft and artistry that has spanned centuries. The practicality of their storage use hints at the multiplicity of their use and an art that has been passed. Upcoming exhibitions will feature musical instruments and weaponry. 7

The team was also able to create a series of creative audience engagement collaterals called “SalikSining.” This was a combination of bite-sized information on the bio-culture heritage and source communities providing context to textiles and personal ornaments. The purpose of this was to highlight how the Museo ng Nayon Project shall distinguish itself from other museums with ethnographic collections. NPF shall give emphasis to research-based creative content. At the moment, 300 out of close to 3,000 artifacts are in a storage location in Manila. By June 2021, the rest of the permanent collection will be brought to NPF’s office in Intramuros, Manila. The transfer is being led by Programs Unit Head Ian Mejia and staff from NPF Programs Clark who have recently relocated to Manila. Providing multimedia and graphics support to the entire Heritage Space Program are Miguel Angelo Medina and Princess Pineda, respectively.

The Research Institute Program is a think-do-tank on public policies concerning heritage, cultural and creative industries, and tourism. The creation of knowledge products shall fulfill NPF’s long unrealized research mandate and contribute to the social learning and discourse of the role of cultural heritage for national and local development. The NPF Research Institute is a knowledge development center that will conduct research on the following fields: Philippine Natural and Cultural Heritage, Sustainable Heritage Tourism and Ecotourism, Tourism Governance, Cultural and Creative Industries, and related areas. In fact, the Research Institute contributed to the Department of Tourism’s framework for Sustainable Tourism in 2020.

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The Heritage Space Program is under the leadership of Laya Boquiren.

The research outputs are to be produced following professional academic standards and will be implemented in collaboration with partner institutions, civil society organizations, and professionals. Partnerships strengthen NPF’s enduring relevance to the Filipino public and strengthen the Department of Tourism’s prestige among its stakeholders and related sectors. Projects under the Research Institute Program fulfills the following directives under PD 37 1972. (a) To promote, encourage, espouse and/or initiate research and development projects on social sciences and humanities and related fields; 8

(b) To formulate a comprehensive social welfare program for the upliftment, improvement and amelioration of the social and economic conditions of the unfortunate destitute members of our society with the end in view of availing maximum utilization of their potentialities in the solution of the country's problems; (c) To encourage and facilitate the active participation of the domestic and foreign sectors in furnishing financial, technical and other forms of assistance for the Foundation's social welfare programs; (d) To promote and encourage the dissemination of the results of its researches and studies in social sciences and humanities and to encourage their practical application to problems of the masses; (e) To establish, set up and/or maintain scholarships or professional chairs in order to foster, promote and encourage the study and improvement of fundamental or pure research, applied research, developmental work and/or economic evaluation in the fields of social sciences or humanities;

For 2021, the program is currently exploring partnerships with different learning institutions and municipalities to discuss mutual research interests and possible collaborative projects. These organizations include the 1st District of Ilocos Sur with the Office of Cong. Deogracias Victor "DV" B. Savellano, for the cultural heritage efforts in Vigan and the Municipality of San Vicente, this partnership also links NPF to the University of Northern Philippines (UNP) and their cultural academic programs.

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In 2020, the Research Institute Program partnered with HABI: The Philippine Textile Council in the first Weaving Summit titled “Mga Hibla ng Pamana: A Summit on Weaving as Intangible Cultural Heritage” which was distributed to four (4) sessions from October to November of that year, with distinguished panels and invited guests.

The RI Program also has ongoing exploratory partnership talks with the Polytechnic University of the Philippines (PUP) with their College of Communication and Institute of Human and Social Development. Recently, the program has also met with SIKAP (the Creative Content Creators Association of the Philippines), to explore partnerships in and collaborative projects aligned with the GCG Targets of the program. SIKAP has also expressed interest in partaking in the upcoming Research Summit for August 2021.

An on-going project under this program is Project Pagsibol. It aims to produce case studies that evaluate past and on-going projects conducted by organizations and public offices related to the aforementioned research interests, aiming to identify and evaluate the methods and practices used in these research topics. This allows the foundation to identify best practices and to recommend their replication in future projects; and conversely, to recommend the discontinuation of less effective and unsustainable methods and practices. A Research Summit to be launched in August 2021 under the auspices of the Department of Tourism is a game changer, strengthening the DOT’s reputation in the various sectors it serves and the Filipino public at large. The Research Summit which will serve as research leads for rising and relevant issues in cultural heritage; Tourism Education which is a survey of tourism education programs across the Philippines and will produce a database of course offerings, curriculum, and where possible, information on occupation of graduates of the program; Leadership in Cultural Heritage whis is a profile on effective leadership for heritage and sustainable tourism programs across the country; and last is the ICH Deep Dive Research which will provide research into the opportunities and challenges of sustaining intangible cultural heritage in the Philippines. It will focus on cuisine, weaving and music. The data gathered will be used for future policy recommendations.

The Research Institute Program is under the leadership of Kara Garilao.

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Members of the team include Kristine Kate Lim (senior researcher), Sarah Bendaña (junior researcher), and Jess Immanuel Espina (junior researcher). Project Officer Ralph Joseph Fabros serves as the secretariat.

Last but not the least is the highly anticipated and multi-faceted Cultural Leadership Institute (CLI) program. The Cultural Leadership Institute (CLI) of the Nayong Pilipino Foundation (NPF) is a training and formation program for developing cultural leaders who shall be at the forefront of Philippine cultural heritage protection, promotion, and development. The work of the NPF is not just about the more tangible outputs of infrastructure and research. NPF also aims to contribute to building a nation in spirit. 10

Within the NPF, the CLI is the arm that provides the firm foundation for workers in the cultural sector to carry out a rights-based and culture-sensitive approach. Among the goals of the Cultural Leadership Institute is to build the capacities of employees of NPF and other stakeholders in the DOT family to prepare them for leadership roles in cultural heritage protection and sustainable tourism development. From a rights-based to development approach, this course seeks to strengthen the knowledge, skills, and attitudes of duty-bearers to fulfill their mandate in empowering communities through the value and practical applications of shared heritage. The goals of CLI as expressed in its courses are anchored on several mandates of the NPF as described in PD37, especially for the following: (a) To promote, encourage, espouse and/or initiate research and development projects on social sciences and humanities and related fields;

(g) To construct, improve, enlarge or equip or to cause the building, improvement, enlarging or equipping of buildings, libraries, laboratories, workshops or other educational accessories, required for scientific research; to establish, maintain, or aid others to establish or maintain institutions doing research of all kinds in the fields of social sciences and humanities. The NPF-CLI also welcomes multi-sectoral partnerships with institutions of higher education, State Universities and Colleges, and civil society organizations.

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The MakaNayon Leadership Course is a formation course delivered through a blended learning training-seminar format. The course explores the meaning and practice of a cultural leader in the Philippines. It is a program unique to NPF, the first of its kind in the country. The course requires team teaching from faculty members with specializations in the fields of Anthropology, History, Indigenous Communities Approach to Environmental Conservation, and Arts and Culture. What makes CLI unique is the creative pedagogy deployed in all the training modules. 11

Initially launched last July 2020 as an 8-week pilot run for NPF’s Programs staff, the institute aims to continue this course with a series of targeted modules on Cultural Tourism Enhancement Training and CLI Intensive Courses on Intangible Cultural Heritage and Natural and Cultural Heritage. It was administered to the employees of NPF in Clark who were retained even though there were no performances and tours. The NPF retained these employees at a crucial time when the nation was suffering from the effects of the COVID-19 pandemic. This became part of the NPF’s pandemic response: to invest in equipping the employees with the appropriate knowledge, skills, and attitudes to prepare them for careers in the culture sector. Technical advisers fulfilled the role of program director and curriculum designer and gathered a team of instructors from various fields of expertise. The humble experiment concluded in October 2020 and the team proceeded to evaluate the course as well as supervise the growth of NPF employees who were renewed at that time.

The project team was reorganized in 2021 and the modules were further refined. The Foundation was also approached by several partners as interest on the three programs of NPF grew. Technical experts were onboarded and they proceeded to write modules that can be used by NPF and the DOT family across several iterations and across years. The team also conceptualized the visual branding of MakaNayon as preparations were made for the first pilot run of the refined MakaNayon course in partnership with the Department of Tourism Office of Industry and Manpower Development (DOT-OIMD).

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The modules that were drafted in 2020 were anchored on the MakaNayon values and were drawn from the online learning, toolkits, and conference activities that were developed. These initiatives aimed to further the skills and attitudes in cultural sensitivity, critical analysis, and ethics in the practice of heritage-related works, and the practical applications of Philippine cultural knowledge to appropriately promote and safeguard our heritage resources towards uplifting Filipino dignity and nation-building.

One of its activities earlier in the year are the “writeshops.” These are writing workshops led by our Learning Resource Head. There were three (3) workshops in total and were able to help the institute’s Module writers to prepare the module they are creating. Learning outcomes were produced for each module. The modules of CLI are scalable and replicable. The MakaNayon course will benefit NPF in the years to come and bring prestige to the Foundation.

This will provide NPF with an enhanced brand of expertise particularly in Sustainable Tourism and Philippine Cultural Heritage as it tackles its fundamentals and policy implementation, the current issues affecting tourism in the country, its engagement with environmental and humanitarian laws, and cultural heritage protections and conservation. To add to the MakaNayon Course, the team was also able to recently develop the MapaNagutan Module which will focus on sustainable tourism, while two new courses have also been added in succession to the MakaNayon Course. The range of the participants was also widened, now targeting individuals either working as LGU Tourism Officers, local tour guides, cultural workers, and educators in basic to secondary education. Recent developments include the continued cooperation with the DOT-OIMD to prepare for a maximum number of 60 participants. The office of Congressman Deogracias Victor Savellano approached NPF for a possible iteration of MakaNayon in Ilocos Sur. There are several other forthcoming partnerships.

The Core Program team is composed of Technical Advisers who fulfill unique roles similar to a fully fleshed out training institute: Assistant Program Head Arienne Kemon Flores, Curriculum Advisor Maria Teresa Guia Padilla, and Learning Resource Head Patrick John Mansujeto. These experts shaped and crafted the framework and curriculum of MakaNayon. Also included are Creative Trainers Wilson Billones, Ada Marie Tayao, Robert Andres, and Norberto Portales who enriched the modules and equipped the faculty with creative pedagogies.

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The CLI team also helped in planning the Gender Sensitivity Workshop for NPF employees.This provided the foundation for basic Gender and Development Concepts needed by the employees of NPF. A technical adviser from the CLI Core Team facilitated the 3-hour workshop for NPF employees on March 19, 2021 and created the questionnaire for the pre and post evaluation of the workshop that can be used by NPF for a long duration.

Also a part of this team are Module Writers and Faculty Members Elaine Saniel, Maria Tanya Conlu, Maria Carissa Bernardo, Victor Estrella, Julienne Baldonado, Erika Rey-Saturay, and Aaron Mallari. The modules are each a product of research and go through a rigorous series of testing and refinement. The Cultural Leadership Institute Program is under the leadership of Natasha Kintanar.

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