COPYRIGHT 2017 NAOMI SUZUKI All Rights Reserved. No part of this book may be reproduced, stored or transmitted in any form, including electronic or mechanical photocopying, without prior written permission of the owner. NAOMI SUZUKI szknaomi03@gmail.com ART & DESIGN Program 2013 - 2017 Graphic Design Department BINUS Northumbria School of Design The Joseph Wibowo Center Hang Lekir I No. 6, Senayan Jakarta 10270, Indonesia
TYPEFACES Brandon Grotesque Nouvelle Vague Pistilli PHOTOGRAPHY Naomi Suzuki
Hoping this book could be the source of inspirations for anyone whom have the same passion as I am.
NAOMI S UZUK I ONLINE PORTFOLIO Behance: Nay Suzuki LINKED IN Naomi Permata Suzuki EMAIL szknaomi03@gmail.com
Naomi Suzuki is an Indonesian graphic designer based in Jakarta. Naomi has just graduated from BINUS International University, majoring in Graphic Design. As being a half Japanese and half Indonesian woman, these cultures rooting very deeply into her personality. She has big enthusiasm in Japanese art and design world, which is where most of her inspirations come from. She has a habit in being curious and never easily satisfy with her works. Thus, that develops her to become a perfectionist.
Naomi really adore passionate people, those whom do their job with love. Because she believes, when you include passion as one of your design components it would make your work look more outstanding. Naomi is seeking for a unique opportunity out there to grow and increase her skills as a designer and problem solver by working with professionals within design community.
C UR R ICULUM VITA E
e x p e r i e n ces a n d projects
2013
2013
2013
Graduated from Singapore Intercultural School, Jakarta Join British Jakarta School Art Exhibition as an artist
e x pe rie n c e s an d pr o je c t s out sid e d es ig n Awarded as the best ITGS and Indonesia literature student
Graphic Design
2013
Participant in BINUS Debate Week
Packaging
2014
Member of Security and Medics in BINUS International Freshmen Enrichment Program 2014
2013
Graduated from British Jakarta School
2013 2017
Graphic Design student in BINUS Northumbria School of Design
2014
BIMUS NIGHT Member of the design division
2015
BIMUS NIGHT Head of the design division
2015
Caramella Branding (freelance)
2016
Sapi Ceper (freelance)
2016 2017
Internship at PT. Walt Disney Indonesia
2017
Teacher Assistant for subject Visual Communication Design
passion s
2015
Member of Security and Medics in BINUS International Freshmen Enrichment Program 2015
s o f tware sk il l s
Branding
Layouting Typography Photography Advertising Web Design Illustration
l an g uag e
Native Speaker
Conversational
ot h e r i nter e s ts Cooking Boxing Traveling Painting
Art & Design Music Business & Marketing Horoscope
2
con
1.
2.
3.
Profile & Curriculum Vitae
Introduction
Nami Typography
Pg. 1 - 2
Pg. 5 - 6
Pg. 7 - 12
4.
5.
6.
Disney Tsum- Tsum
Popav Branding & Ads
Disney Princess & Frozen
Pg. 13 - 16
Pg. 17 - 24
Pg. 25 - 28
7.
8.
9.
Modny
Disney Beauty and The Beast
Wolfgang Weingart Book
Pg. 29 - 32
Pg.33 - 36
Pg. 37 - 40
10 .
11 .
12 .
Bauhaus Poster
Illustration & Photography
Pg. 51 - 52
Pg. 53 - 62
‘Mari Kembali ke Desa’ Campaign Pg. 41 - 50
in� tro duc� tion .
Good design is able to communicate precise message through design elements. Design is not only about pretty shape, pretty look, and pretty colors. Design is part of art and creativity of accomplishing a specific task through human visual comprehension. Design connects people. Without a good design, messages could not deliver well to the audience, which might lead to misinterpretation.
After knowing the meaning of design, designer have big responsibility isn’t it? We talk to you through creativity, while you talk to us through words. We convey your information through elements, while you send your information through letters. In this book, you will find how I tried to communicate each projects through different components, ideas, and methods. I do my work with love and passion, similar as any other designers. However, we all have different ways of thinking, taste, experiences, and inspirations; so am I. That what makes me different from you and other passionate designers in this world.
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P O R T F OL IO
NAMI
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NAMI CL ASS Typography KEY WORDS Japan Culture Pattern Wave SEMESTER 3rd SOFTWARE Adobe Photoshop CS6 Adobe Illustrator CS6
OBJECTIVE The objective of this project was to create a typeface which represent one selected country, conducted a research of the selected country, created a mood board, poster and one application. Students were given freely to choose which country that they wanted to present on the typeface. CONCEPT The country that was chosen for this project is Japan. Nami typeface is inspired by one of most well known Japanese pattern. Nami means ‘wave’ in Japanese, this typeface represent elements from authentic Nami pattern. The packaging concept was more focused on showing the meaning behind Nami. VISUALS Using a serif based font, the typeface has a very Japanese distinctive style with a touch of elegance. The packaging used a simple illustration with watercolors effect which created in Adobe Photoshop CS6. In order to successfully deliver the story behind the typeface, the color schemes of the packaging was inspired from natural beach colors.
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NAMI
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N A O M I S U Z U KI
©DISNEY
P O R T F OL IO
DI SNEY
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Disney Tsum 2
INTERNSHIP PROJECT KEY WORDS Disney Tsum-tsum Wafer SEMESTER 7th SOFTWARE Adobe Photoshop CS6 Adobe Illustrator CS6
OBJECTIVE The objective of this project was to pitch a new market for Disney food and beverages product using Disney Tsum-Tsum characters. CONCEPT The concept for this project was chosen based on the target audience itself. This project was targeted for teenagers and family whom were likely to enjoy their times in the outdoor. Therefore, the packaging were designed in the most flexible way with a fun concept that able to show the characteristics of Disney Tsum-Tsum itself. VISUALS The designer had created the packaging in several colors, such as: pink, blue, yellow, and green with one substitute design. With a mixed of handwritten and sans serif font, one of the packaging composed of mickey ear to show the Disney side, while the other was not.
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©DISNEY
P O R T FOL IO
DI SNEY
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©DISNEY
N A O M I S U Z U KI
P O R T F OL IO
POPAV
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P OPAV T YPEFACES CF Jack Story Dawning of a New Day DK Lemon Yellow Sun Always in My Heart CL ASS Advertising KEY WORDS Healthy Fresh Bright Joyful Youth SEMESTER 6th SOFTWARE Adobe Illustrator CS6 Adobe Photoshop CS6
OBJECTIVE The objective of this project was to create a branding of 5 different variants vegetables chips, which were: carrot chips dipped with mayonnaise, mixed chips sprinkled with sea salt, broccoli chips baked with cheddar cheese, spinach chips baked with mozzarella, beet chips dipped with honey. The branding mediums included: logo, packaging design, and advertisements medium. CONCEPT The first concept of this project was actually designed for teenagers. However, in the middle of the project the lecture had set the same target audience to children for the whole class. Those who had the wrong target market had to shift the design slightly from the first one. Thus, in order to created slight differences, the illustrations were still appeared but in a simpler way. The concept was fun and cheerful, these keywords could be seen on how different kinds of font were used and the placement of the fonts, also from the chosen colors. The concept for the advertisements was ‘moment’, how you could enjoy more beautiful moments if you chose what you consumed brightly! Brilliantly! VISUALS The visual for the packaging was fun, cheerful and playful. The playful could be seen from the chosen typefaces, colors, illustrations, and the placement of the words and objects. The visual for the advertisement is more on showing one of Popav target market’s activities which are those whom enjoy being in the outdoor. Thus, the pictures that were used on the advertisements are group of woman whom enjoying their time in the outdoor. The‘moment’ concept also could be seen on the ambient ads, how I visualize moments through polaroid photo.
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POPAV
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LOGO & COLORS
FIRST GROUP Pantone 2748c Pantone295c Pantone 638c Pantone 305c Pantone 635c
SECOND GROUP Pantone 627c Pantone 1235c Pantone 7484c Pantone 7481c Pantone 7487c
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THIRD GROUP Pantone 182c Pantone 1955c R: 61 G: 28 B: 51 Pantone 192c Pantone 183c
FOURTH GROUP Pantone 627c Pantone 368c Not Pantone Color Pantone 347c Pantone 7485c
FIFTH GROUP Pantone 714c Pantone 1645c Pantone 174c Pantone 1495c
N A O M I S U Z U KI
P O R T F OL IO
T YPEFACES
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CF Jack Stor y
Dawning of a New Day
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Always in My Heart ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
DK Lemon Yellow Sun ABCDEFGHIJKLMNOPQRSTUVWXYZ
POPAV
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PRINT ADS
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AMBIENT ADS
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P O R T F OL IO
POPAV
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TRANSIT ADS
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©DISNEY
P O R T F OL IO
DI SNEY
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Disney Princess & Frozen INTERNSHIP PROJECT KEY WORDS Disney Frozen Princess Chocolate SEMESTER 7th SOFTWARE Adobe Photoshop CS6 Adobe Illustrator CS6
OBJECTIVE The objective of this project was to obtained a new market for Disney food and beverages using Disney Frozen and Princess characters. The packagings were consisted of three designs for the wafer and one for the pouch for each Disney Frozen and Princess. CONCEPT This project was targeted to primary students, thus the packaging were design in the most intelligible way. In order to show the personality of each character, the designer had applied the colors that were very suitable in representing each character’s personalities, in addition with the most appropriate patterns. VISUALS The selling point of this design was the Disney characters itself, therefore the designer had created a half-transparent snacks packaging to show the design of each wafer. One packaging is consisted of 6 chocolate wafers with three different characters and designs.
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©DISNEY
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©DISNEY
N A O M I S U Z U KI
P O R T F OL IO
M ODNY
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MO DNY T YPEFACES Caviar Dreams CL ASS Graphic Design 2 KEY WORDS Simple Nature Minimalist Fashionable SEMESTER 3rd SOFTWARE Adobe Illustrator CS6 Adobe Photoshop CS6
OBJECTIVE The objective of this project was to create a branding for BINUS fashion students. The project included: logo design and branding identity medium. CONCEPT Modny is an outerwear (cardigan, cape and capuchon) business of Tazia Maharani and Fristine Ameylia. The concept of Modny is minimalist yet fashionable. The owner got their colors; textures; patterns; inspirations from the nature that they were surrounded with. VISUALS Since the concept was to combined minimalist with nature sense, Modny logo was designed as minimalist as it could. The nature feelings could be felt in the chosen colors, such as the colored logo, how ‘sky blue’ color was chosen and also in the shopping bag & clothes tag. These two objects - shopping bag & clothes tag - were created from recycled papers to symbolize the ‘natural’ image of the brand.
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P O R T F OL IO
LOGO & COLORS MONOCHROME LOGO
COLORED LOGO
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PANTONE 543C
T YPEFACE Caviar Dreams ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz
M ODNY
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©DISNEY
P O R T FOL IO
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DI SNEY
2
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10 11
Disney Beauty & The Beast INTERNSHIP PROJECT KEY WORDS Disney Beauty and The Beast Shoes Teen SEMESTER 7th SOFTWARE Adobe Photoshop CS6
OBJECTIVE The objective of this project was to obtain a new market for Disney fashion industry using Disney Beauty and The Beast characters. The shoes were targeted for girls – young teenagers – and suited for casual looks. CONCEPT The concept of this project was to designed 2 pairs of shoes that were appropriate to put up for sell in early 2017. With the help from WGSN, the designer had begun this project by creating a mood-board and various researches regarding 2017 fashion trend. These shoes were created for C class citizens and would be put in various department stores in Indonesia. VISUALS By choosing Beauty and The Beast characters, the designer had created two different shoes mock-up for this project. Using Adobe Photoshop CS 6 software, the designer had produced embroideries and patch look that were believe able to attract the selected target market in the current set time.
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©DISNEY
P O R T F OL IO
DISNEY
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©DISNEY
N A O M I S U Z U KI
P O R T FOL IO
WOLFGANG
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Wo lf gang. Wein gart. T YPEFACES Helvetica CL ASS Typography KEY WORDS Wolfgang Weingart Bauhaus SEMESTER 4th SOFTWARE Adobe Photoshop CS6 Adobe In Design CS6
OBJECTIVE Gathered information regarding Wolfgang Weingart: bibliography, projects, individual works, style, and many more. Created a book about the chosen designer. Designed the layout representing the artist’s characteristics. CONCEPT Wolfgang Weingart is one of inspirational designers during Bauhaus era. The concept of this project is inspired from weingart’s works, which are the combination of Bauhaus, Swiss Design and Post Modernism. VISUALS Black, white and yellow were the main colors of this project. These were the most used colors that presents in Weingart’s works. The layouts were very abstract, which inspired by Wolfgang poster layouts. Besides that, figures such as circle; square; and rectangle shown frequently in Weingarts’ work. Therefore, to make the book visually presenting weingart himself, those three objects were presence frequently on the book.
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WOLFGANG
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M ARI KEMBALI KE D E S A !
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Mari Kemb ali ke Desa! THESIS PROJECT T YPEFACES Foco Black Brandon Grotesque Trash Hand KEY WORDS Social Campaign Village Indonesia Java Youth SEMESTER 8th SOFTWARE Adobe Illustrator CS6 Adobe Photoshop CS6 Adobe After Effect CS6
OBJECTIVE The objective of this project was to create a social campaign design materials, which were consisted of: mass media, social media content, TVC, logo, and slogan. CONCEPT ‘Mari Kembali ke Desa’ or lets go back to the village in English was a social campaign that focused on encouraging the audience to take place in Indonesia villages development by using the basic factors that they have gained from living in the cities – education, capital, and networking – they could help improve the village condition rapidly. This campaign was focused on assisting the villages that located in the province of Java. Thus, this campaign was targeted to those whom were Indonesian; 20 – 28 years old; university students; diploma students; fresh graduates; undergraduate; and employee; whom live in the province of Java. VISUALS The name of this campaign was Sobat Desa with a slogan ‘Yuk Membangun Desa’. This name was inspired by the characteristics of being a good external source to the village, which were a good friend to the villagers, absolute listeners, and sederhana. Thus, this image was visualized through Sobat Desa logo that was made to envisaging the best friend side of this significant. The chosen background colors on each mediums - yellow, blue, and green - were indicating the main subject of each factor. Further, In order to attract the selected target audience and make generated a pleasing look for the viewer, the designer was decided to use a combination of photograph and doodle graphics; this doodle was also shown in the TVC.
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LOGO
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COLORS
PANTONE 4625 C
T YPEFACE Foco Black A B C D E FG H I J KL M N O P Q RS T UVWXYZ abcdefghijklmnopqrstuvwxyz
PANTONE 7737 C
P O R T F OL IO
M AR I KEMBALI KE D E S A !
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MASS MEDIA: PRINT ADS
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T YPEFACE
Brandon Grotesque ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
trash h a nd ABCDEFGHIJKLMNOPQRSTUVWXYZ
N A O M I S U Z U KI
AIRPORT AD: PORTRAIT
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L ANDSCAPE ADS
P O R T F OL IO
M AR I KEMBALI KE D E S A !
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AIRPORT AD: L ANDSCAPE
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M AR I KEMBALI KE D E S A !
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STREET ADS
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SOCIAL MEDIA: INSTAGRAM
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INSTAGRAM ADS: SERIES
P O R T F OL IO
M AR I KEMBALI KE D E S A !
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YOUTUBE BANNER
T VC SCREENSHOTS
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P O R T F OL IO
BAUHAUS
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Bauhaus info graphic. poster T YPEFACES Bauhaus 93 Futura CL ASS Art History KEY WORDS Bauhaus Joost Schimdt SEMESTER 4th SOFTWARE Adobe Photoshop CS6 Adobe Illustrator CS6
OBJECTIVE A group project which consisted of 2 members. Created an info graphic poster of Bauhaus art movement. Conducted a research about Bauhaus and chose one most influential graphic designer during Bauhaus era. CONCEPT Joost was a teacher and master at the Bauhaus and also a professor at the College of Visual Arts in Berlin. He was a visionary typographer and graphic designer, he was one of the most influential designers during the Bauhaus era. Thus, the concept was representing Joost Bauhaus style onto the poster included information of Joost’s bibliography, characteristics, influences, and famous quote. VISUALS In order to deliver a successful visual image of Bauhaus, the design of the poster was mainly composed of geometric shapes which is a typical of Bauhaus movement design. Besides that, the selection of typeface in this project was also important. The letters during Bauhaus movement were usually round shapes with a mixed of square and rectangle structures. The colors that were show frequently during Bauhaus era were red, blue, and orange with a combination of pale yellow. Thus, these colors were chosen to created more of the Bauhaus sense onto the poster.
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ILLUSTR ATION
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Illus tration CL ASS Illustration I
OBJECTIVE Created your own illustration style.
KEY WORDS Tea Calm Soothe Abstract Woman Her
CONCEPT The concept between the woman and tea illustrations were different. The woman illustration was seen more abstract whereas the tea illustrations were visually looked more realistic.
SEMESTER 3rd - 4th SOFTWARE Adobe Photoshop CS6
The abstract-ness of this illustration could be seen from how the brush strokes applied on the background and the figure. Whereas in tea illustrations, the designer has applied more detail and smooth strokes. VISUALS Abstract: The woman illustration was actually the firstwork that the designer had created by using a drawing pad. The aim of this work was to show the audience, the big interest that the designer has towards trippy design. Therefore, this trippyness was represented towards the chosen colors, styles, and techiniques. Realistic: Whenever we think about tea its calm and soothe your feelings. Thus, the colors that were chosen for this project were tranquil colors, such as: gray, brown, sky blue, and other serene colors.
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ILLUSTR ATION
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Today.
P O R T F OL IO
PHOTOGRAP HY
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Photo gra phy CL ASS Photography SEMESTER 2nd - 3rd
OBJECTIVE The objective of this project was to use different photography techniques and gain more skills on Adobe Photoshop CS6.
SOFTWARE Adobe Photoshop CS6 EQUIPMENT Canon 600D
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Praying.
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PHOTOGRAP HY
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Hoping.
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Begging.
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PHOTOGRAP HY
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Where Is My Love?
MADE WITH: LOVE & PASSION