BRAND MANUAL
INT RODUCT ION
This brand guideline to help you maintain the same tone and feel of the business. Let’s aim for consistency and stick to the basic rules, yet with plenty of room for your creativity.
MISSION AND VISION
Noor Stationery is an online based business that seeks to expand into a bookstore. Our aim is to provide the widest variety of stationery on the country with the option of personalizing. Our store is very chill, raw and genuine. We appreciate perfect imperfections.
LOGO
L O G O S TA G E S
Our logo is based on brush lettering, which is a major part of our brand. It had been handwritten, and then vectored. What makes is different is that it says NOOR in one single continuous line. Aim to keep the rawness instead of trying to make things crisp and clean.
LOCKUP LOGO WORDMARK
TAGLINE
LOCKUP
ADDED ON CORRESPONDENCE AND PRODUCTS ONLY
This is the primary logo. It is to be used for supposedly everything.
SECONDARY LOGO
There logos are to be used upon need. The taglines speciy what they are for.
ME ASURE MENT S C L E A R S PA C E
Breathing space is required. Don’t get any closer than that.
SCALE Logo can’t be scaled any smaller than 0.5 inches.
DON’T Y OU DARE Never ever change the logo in any way.
STRETCH FILL IN ADD BACKGROUND ADD GRADIENT ADD SHAPE
TY PE
T Y POGR APHY FUTURA PT Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Futura PT is a sans serif face based on geometric shapes. It is to be used for any sort of body text required. All values can be used as desired.
garden grow regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 34567890
Caps
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 In contrast we have a brush lettering based font. This is to be used for any titles/headlines. There are so many brush lettering typefaces which you are more than welcome to use, but when using it for the branding rather than the design of an actual product then stick to Garden Grow.
COLOR
Everything is black and white except when Kraft paper is used. We don’t encourage using the shade of brown kraft paper, instead aim to use the actual kraft paper.
APPLI C AT IONS
ZENTANGLE PATTERNS. Our business is highly dense with very intricate patterns. Therefore, we try to stay away from adding the patterns to our branding too. But, you can always use it for packaging; bags + tissue paper.
TONE
If you haven’t already noticed, through this brand guideline, the tone is very chill. Very laid back and outgoing. This is how we aim to be. welcoming.
INT ERIOR