HARVEY NICHOLS QND COLLABORATION PROPOSAL
MEET NOOR Noor Ali Bahzad is a 26 year old Qatari graphic designer, owner and proprietor of Noor Stationery. Being an entrepreneur at a very young age has empowered Noor greatly in her society. It shaped her into the person she is today. Noor seeks to pass on the experience she has gained to other Qatari women, especially the younger generation, and help empower them in different way. With a passion towards arts and design at a young age, Noor enrolled herself at Virginia Commonwealth University in Qatar and perused her studies in Graphic Design that have helped her tremendously with her own business. Balancing between her studies and business was always difficult, which explains why Noor Stationery currently offers limited products, yet at perfect execution. Now that Noor has graduated, she can fully focus on her business and achieve her goal of opening a local bookstore with locally made stationery. Her customer base and their satisfaction are what kept Noor motivated and persistent. Being able to represent her country through her business and receiving support back is what makes her proud.
branding
2013
2015
2018
overview Noor Stationery is an online based business established in 2013. At the age of 17 years old, Noor Bahzad, a young Qatari entrepreneur, managed to turn her passion into business. Noor merged the art of pattern making with her design skills and created unique local stationery. Most importantly, Noor ensures on using recycled materials throughout all products, including packaging. From notebooks, to calendars, stickers and even the handmade Mubkhar. Her products carry a very raw and authentic theme. Noor started off by selling her notebooks online and offering home deliveries. Two months into business, the notebooks were available at a local bookstore, in both Qatar Foundation and Qatar University. This helped her notebooks gain incredible popularity amongst the targeted audience. In 2015, the annual calendar was introduced. Her stationery has helped students organize their schedules and stay on track. Noor also offers her handmade “Mubkhar” which was launched in 2017. This summed up to over 1000 “Mubkhar” hand illustrated by Noor herself. Today, Noor Stationery is has its own online store and is available in different outlets like the National Museum of Qatar.
notebooks
Our notebooks are where it all began. This year we have made it easier for our customers to personalize their notebooks. By picking their colours, patterns, and their name, a personalized notebook is made within a few minutes using a hot foil stamp machine. The best part is that all paper used to make our notebooks is recycled.
mubkhar
Our Mubkhar was launched in Ramadan 2017 and the demand has been rapidly rising ever since. Each Mubkhar is handmade by a Qatari Potter, which is then painted and illustrated with different patterns by Noor. We are proud to say that we have sold over 1000 handmade Mubkhars in the past two years. Our Mubkhar has helped increase the appreciation from customers towards handmade artefacts.
calendar
Our annual calendars have been our customers favourite since 2015. It is the perfect tool used to organize your tasks and daily life matters. They have helped our customer increase their productivity achieve better time management. Our calendar includes a motivational quote for each month along with a new set of step-by-step patterns illustration for constant inspiration. We pay attention to tiny details and have chosen very fine recycled paper that allows you to write on the calendar using any type of pen/pencil.
stickers
These stickers are made to be personalized by you! They help track daily tasks and meetings, save important dates and record special memories. With the aim of reaching the widest range of customers and meeting their different needs, we have stickers specified for students and employees. Students have exams and quizzes; employees have meetings and follow ups.
exhibitions - Shop Qatar Festival, Design District Exhibition (2018-2021) - Derwaza by QDB (2021) - Farmer Market – Qatar Foundation (since 2019) - Pop up – Sadu Restaurant (2019) - Meet Qatar Pop Up - QND Celebration, Embassy of Qatar at Moscow, Russia (2018) - Made at Home Exhibition – QDB (2018) - Shop Qatar Festival, Pop-up shop at Mall of Qatar (2018) - Makers Market – VCUQ (2015) - Layan Charity Fair (2014) - Supporting Life Exhibition – Souq Waqif (2014)
MEDIA COVERAGE
OUTLETS
Qatar Television
Education City Marketplace Website
AlRayyan Television
THAT concept store - Kuwait
Izabel Goulart
National Museum of Qatar - Gift Shop
David Beckham
Museum of Islamic Art - Gift Shop
Zooz AlAjail
Hamad International Airport - MIA Gift shop
Fouz AlFahad
Giftshed - Doha Festival City
Khalid AlRayyes
Tribe Bookstore, Qatar Foundation + Qatar University
Fatma Al Thani Asma AlHamadi Lady Aysha
PREVIOUS EXCLUSIVE MUBKHAR COLLECTION X
Exclusive collection made for the opening of the National Museum of Qatar in 2019. The colors were inspired by the desert rose, and the patterns are derived from the Old Palace. The entire collection was sold out within less than a week.
PROPOSAL: QATAR NATIONAL DAY COLLECTION
X
COLOR: Maroon silk finish base with white illustrations.
PATTERNS:
Geometric patterns will be infused on the Mubkhar, focusing on using the triangle as the base, mirroring the Qatari flag.
size:
The biggest size (15cm) will be used.
WWW.NOORSTATIONERY.COM