Issue 47

NEW Business MATTERS Y O U R L O C A L B U S I N E S S J O U R N A L The only business to business publication that guarantees the exclusivity of each category!

BUSINESS TIPS & ADVICE! Issue 47/2016

December/January

ACCOUNTANCY MATTERS

December/January

Big changes are on the horizon

By Alistair Wallace at BKB Accountants For anyone who completes a tax return, you are about to experience one of the biggest changes in your life. Forget the annual run around looking for receipts and interest certificates, you’ll be having to do this 4 times a year from 2018 if HMRC get their way.

How will these changes affect your tax payments? HMRC will be encouraging you to pay your tax quarterly, albeit they are not yet insisting on it. If we go to quarterly payments of tax, the first year will be interesting with both previous and current year’s taxes being paid in the same year.

The self-employed and landlords will need to use software, apps or an accountant to keep their business records and update HMRC quarterly. HMRC have already said this year that they no longer insist on hard copy invoices or receipts being retained, but will accept scans or photographs instead.

Software is already available that enables this to happen and keep records in accordance with the changes coming.

Will these changes actually happen?

Probably yes. They have launched a consultation document but we do not expect the proposed changes to be withdrawn.

The finer detail may be tweaked but these new reporting deadlines will likely happen, although the Treasury Select Committee have advised of a deferment.

Directors are not let off either. Quarterly filing will still apply but HMRC will already have details of your wages from the current RTI system and dividends will be notified from the paying company.

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As always, plan ahead and speak to your adviser about what you could be doing now to prepare for this.

To see how we can help you to understand how this could impact you or your business, please contact us on 01202 950527 or email us at info@bkbaccountants.co.uk

To advertise in this local journal telephone 01202 233580

NEW BUSINESS MATTERS

December/January

Editor’s Note

CONTENTS

Time to say thank you...

Christmas is traditionally a time of giving and receiving. We hope that you are able to take time out and get together with family and friends.

Whilst I am sure that gifts will be exchanged, kind words can often carry much more weight and be worth more at the receiving end. Some businesses make it a point to send Christmas cards to all their clients thanking them for their continued custom. Why not take a moment to think about your suppliers or those who provide services to help you run your business. If they have proved valuable or given good service that makes a difference in how your own business has performed, then perhaps give them the gift of a testimonial or review that might help them to gain further business in the future.

Talking of giving, our clients in the pages of New Business Matters are giving you tips and advice from their area of expertise that you might find useful in your own business.

So grab a coffee and take a break to read through the articles in this issue and see if they strike a chord.

If they do, then get in touch with the authors and connect.

Have a good productive festive month!

03 CONTENTS & EDITORS NOTES 04 DON'T WANT TO BLOW YOUR OWN TRUMPET? 05 STOP LATE PAYMENTS 06 CHRISTMAS PARTY PACKAGES A WORLD OF FESTIVE FOOD 07 FESTIVE PACKAGES AT OCEANA 08 BUSINESS PROBLEMS? 09 WHY USE AN INSURANCE BROKER! 10 MONEY SINS 12 REMOTE MONITORING & MANAGEMENT 13 PRINT BRIGHTER THAN EVER! NEW STANDARDS SET 14 PUZZLE MATTERS

Best wishes,

NBM Debbie Corney You can be the only company of your trade or profession represented in this local business to business journal.

For details on the ‘marketing packages’ available, please contact: Stephen Corney on 01202 233580 or email sales@newbusinessmatters.com New Business Matters UK Ltd 1 Moorlands Rise, West Moors, Ferndown, Dorset, BH22 0JR Tel: 01202 233580

02 BIG CHANGES ON HORIZON

15 BOOST YOUR BUSINESS PROFILE WITH VIDEOS

NEW Business

16 DESIGN Y O U&RPRINT L OSERVICES C A L B U S I N The information contained within this publication is not intended to be complete. Whilst the publisher endeavours to ensure the accuracy of the information contained within this publication, its accuracy cannot be guaranteed and the publisher accepts no liability for the use of, reliance on or the accuracy of such information. The views expressed do not necessarily reflect the views of the publisher and therefore the publisher accepts no responsibility for them. All artwork and editorial is copywrite and may not be reproduced without prior permission from the publisher.

NEW Business Y O U R L O C A L B U S I N

© 2016 New Business Matters UK Limited Designed by: Stephen Corney

Printed by: Remous Limited, Sherborne

Published by: New Business Matters UK Limited

To receive a FREE copy go to www.newbusinessmatters.com

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COMMUNITY MAG MATTERS

December/January

Don't want to blow your own trumpet?

By Stephen Corney, Director at Dorset Publications Many people don't like blowing their own trumpet or saying how good their product or service really is. The English attitude tends to see this as boasting or bragging.

advertising and website. Also encourage those same users to post their raves and reviews on specific social media sites to further enhance your profile.

However, if you can get your customers or clients to do that for you, this carries a lot more weight when trying to persuade new customers or clients to use your products or services. Testimonials help to build trust, they tend not to be “salesy” and therefore are more likely to be read and can overcome skepticism that may block potential reach.

Stephen and I at Dorset Publications aim our magazines to high end home owners over the age of 50, who will read testimonials used in promotional campaigns there. We use Royal Mail to ensure the message reaches the local people. In fact over 100,000 individual homes and businesses receive our titles across Dorset, Purbeck and Hampshire.

A good testimonial will highlight the benefits of your product or service as well as substantiate any claims that you might make.

Please give one of us a call on 01202 894397 and we will get your fantastic goods and services promoted to the local people!

Alternatively, send us an email to info@dorsetpublications.co.uk

Implement a plan to regularly capture testimonials from customers for your print

Get your business details delivered to over 100,000 individual homes in Dorset & Hampshire Full colour A5 glossy magazines distributed by Royal Mail and our own team of distributors - you can rely on us! » A free article, the same size as the advert booked in one of the months, with a 3 months booking » Free advertising on our magazine Facebook pages » A free listing on our Website Directory pages » Each magazine is on the internet via our website

Call Debbie or Stephen on

01202 894397

info@dorsetpublications.co.uk

West Moors • Ferndown & West Parley • Bournemouth • Poole • Southbourne • Christchurch • Wimborne Page 4

To advertise in this local journal telephone 01202 233580

FSB MATTERS

December/January

The Federation of Small Businesses The FSB is Britain's leading business organisation with over 200,000 members. It exists to protect and promote the interests of the self-employed, and all those who run small businesses.

The FSB in Dorset has 4,000 small businesses as members.

Stop late payments, save 50,000 small businesses

The Federation of Small Businesses (FSB) has recently published a comprehensive report looking at the way small firms and the wider economy are affected by poor payment practice. Our report, ‘Time to Act: The economic impact of poor payment practice’, has found that existing policy interventions have had no discernible effect on tackling problems around the UK’s poor payment culture in the last 5 years. Small businesses report that, on average, 30 per cent of payments are typically late compared with 28 per cent in 2011.

The impact on small businesses can be devastating. Our report shows that 37 percent have run into cash flow difficulties, 30 per cent have been forced to use an overdraft and 20 per cent say late payment has hit profits. At the extreme end, late payments and resulting cash flow difficulties have caused businesses to fail. In 2014, if payments had been made on time and as promised, 50,000 business deaths could have been avoided, growing the UK economy by £2.5 billion - a vital uplift to UK GDP just as business confidence dips amid fears of a weakening domestic economy.

Mike Cherry, National Chairman at the

Federation of Small Businesses, said:

“Uniquely, the UK now risks having a business culture where it is acceptable not to pay SMEs on time. Based on an imbalance of power between large companies and their small suppliers, this now has a chilling effect right across the economy. It’s distressing to hear from our members that in 2016 the average value of each late payment now stands at £6,142. Small businesses have to run a tight ship with their cash flow, and as they struggle with increasing business costs on one hand and an uncertain domestic economy on the other. They should not also have to struggle with the stress, time and money required to chase overdue payments from corporate giants.”

“This new evidence demonstrates why it’s so important, from both an ethical and an economic point of view, to address this issue head on. Payment culture is set at board level and supplier interest must be represented at the top of the chain. It’s something that CEOs and board members in big businesses must take responsibility for. Big businesses should respect the supply chain and stop using smaller businesses as a credit line by delaying payments and applying bullying tactics.”

FSB Local Contacts: FSB Regional Office, Christchurch - Tel: 01425 280080 - Email: wessex@fsb.org.uk Neil Eames, Development Manager, Wessex Tel: 07920 846684 - Email: neil.eames@fsb.org.uk FSB website: www.fsb.org.uk/wessex - Twitter: @FSBWessex To receive a FREE copy go to www.newbusinessmatters.com

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HOSPITALITY MATTERS

December/January

Christmas Party Packages A World of Festive Food!

By John Marsh at Oceana Hotels

If you haven’t booked your Christmas Party yet, it’s definitely that time of year to start making plans. OCEANA Hotels have four great properties in Bournemouth, The Cumberland, Suncliff, Ocean Beach and BEST WESTERN Hotel Royale. Each hotel provides vibrant parties from the end of November to celebrate the festive season in style. So come and join us for a culinary experience from around the world and the best party ever!

“Christmas and New Year at OCEANA hotels is a magical time. We specialise in Christmas parties in Bournemouth and have so much to offer during the festive season. With years of experience delivering top service, great food and that all-important magical atmosphere, OCEANA hotels should be your first choice for celebrating Christmas.”

OFFICE FESTIVE PARTIES – We can cater from 4 to 400 people across our four Bournemouth venues. Menus start from only £18.95pp for lunch and £24pp for evenings. Prices include free Disco in the evenings, crackers and freshly cooked festive fayre. This year we have some exciting alternatives to the traditions; Italian at the Ocean Beach and Asian at the Hotel Royale.

THEMED PARTIES – Treat your team to an extra special Christmas Party at one of our themed events. This year we Page 6

have some great tribute shows lined up at the Cumberland and Ocean Beach, including Buble, Rod Stewart and Elvis amongst others. Or you may prefer a trip to Casino Royale with our fun casino and black tie nights at the Hotel Royale.

TAKE THE STRESS OUT OF BOOKING – If you’ve been given the ‘honoured’ role of Christmas Party Organiser and feeling the pressure of booking a venue, organising who’s coming and getting their food orders then we have a great stress free option. The Suncliff Hotel offers Festive Carvery Parties, all you need to do is book in for the number of people and they turn up on the night to choose their own delicious food from the plentiful Carvery… Job done!

VENTANA GRAND CAFÉ, THE OVERCLIFF PUB & ITALIAN CAFÉ – Looking for a social get together with your smaller team, friends or family?

Our 3 unique venues, located on the East Cliff of Bournemouth, will be serving up festive treats and drinks from the end of November. Booking is advisable. Keep an eye on our Facebook pages or websites for more information.

For more information, or to make a booking contact our dedicated Sales Team on 01202 298 350 or email sales@oceanahotels.co.uk.

To advertise in this local journal telephone 01202 233580

HOSPITALITY MATTERS

December/January

To receive a FREE copy go to www.newbusinessmatters.com

Page 7

INSOLVENCY MATTERS

December/January

Business Problems?

By Mark Liddle from the Mark Liddle Partnership Thirty five years ago, I stood on Lambeth Bridge and threw my briefcase in the Thames saying 'never again will I work conventionally.' At the time I was MD of three companies, part of a large group, but I couldn't stand the politics. That was on a Thursday, the following day I went into my three offices and said goodbye to all my staff and put my car keys in the post box of the group head office and caught the train home.

The following day I went to Italy for two weeks and on the first day back, I saw a Midland Bank manager, told him what I'd done and he said, "despite the fact you're young, you've had a lot of experience in running companies, I think you can help some of my customers." That's how I got into helping businesses make money and sorting out problems.

So for thirty five years, I've been helping companies and it took me years to work out the one reason why a business makes money is the same reason

why a business loses money: FOCUS. Focus just on your skill, you'll never make money. Focus on profit and you'll make money. What you focus on is what you get.

I just wish that companies who give credit to other Limited companies would do a search before giving credit. We have offered this service free of charge to numerous businesses but very few take up the offer.

Want to know why? Because they are focussing on their skill, not on profit.

I also wish directors/business owners take a debenture when they lend their companies money.

Again, the majority don't.

Lastly, if your business is a 50/50 share holding, make sure there is a "Shareholder Agreement" in place, as I have never seen a 50/50 shareholding work!

Contact me on 01202 551193 or email me at office@markliddle.com for help and advice regards focussing on the right things for your business.

Business Problems?

Talk to people who care... discreet | confidential | professional | friendly We work for you

• not your creditors • not your landlord

• not your bank • not the tax man

Call us for a free confidential chat

01202 551193

My creditors were chasing me and I felt like I was losing control of my own business. The people at Mark Liddle Partnership helped me get control back.

30 Christchurch Road, Bournemouth, BH1 3PD

www.markliddle.com Page 8

To advertise in this local journal telephone 01202 233580

INSURANCE MATTERS

December/January

Why Use an Insurance Broker?

By John Palmer of Coversure Insurance When it comes to getting the best insurance policy for you, you’re always better off using an insurance broker. With the television swamped with meerkats and dancing robots advertising price comparison sites, it is not surprising that so many people look to comparison sites for what purports to be the cheapest insurance. But as the name suggests, price comparison sites are often, for legal and practical reasons, one dimensional in the result they give. Consequently, the insurance policies you’ll be shown are often generic and are effectively a one-size-fits-all solution. However, getting the right insurance for you is dependent on your exact individual circumstances, with the devil being in the detail. For this reason alone it is always better to use a broker when getting your insurances.

and public liability within their policies and if you’re not advised of this you could soon find yourself with three sets of cover and paying for the privilege.

Insurance Brokers – The Human Touch

There is an old saying in the insurance industry that ‘insurance is only as good as your claims experience,’ and it’s here more than anywhere else that a broker can really add value. In the event of a claim, your broker may speak to loss adjustors and claims departments and do as much as possible for you, so you don’t have the hassle and worry at a time which is often stressful. Now I’d like to see a talking meerkat or a dancing robot do that!

As we get older, our insurance needs inevitably become more complex. Health and housing insurance becomes more important, motoring policies are open to a greater range of benefits and risks and dependents, such as children, create further complications. A broker can provide you with the quality of cover that you need and make potential savings through their knowledge of the market.

Insurance Brokers – Giving You Advice, Saving You Money Some people think that insurance brokers are just for people with little time or exceptional insurance circumstances. But if you’re thinking of buying an insurance policy for something you don’t know much about or insuring something unusual, an expert in the market such as an insurance broker can often find you better cover at a great price.

Unlike comparison sites, a broker’s specialist expertise can give you the right product for your individual needs. For example, insurers won’t always offer you every type of cover when you go direct nor tell you if you’re already covered by any existing policies you may have. It’s not unusual for insurers to offer legal support, home maintenance,

Brokers can also be more flexible on price than comparison sites. If you require specialist insurance, such as income protection or critical illness, then you will undoubtedly need a specialist provider. These kinds of products are not widely available on comparison sites because they have to be tailored to your specific circumstances and lifestyle. Equally, if you need special insurance cover for something like a high-value antique or a collection of paintings, an insurance broker will know where to go to find you the cover you need.

Insurance: The Proof of the Cover is in the Claiming

If you have any questions regarding your insurance, whether you have the right cover or could get a better deal, give John a call on 01202 929141 or email poole@coversure.co.uk.

!

Tel: 01202 929 141

Email: poole@coversure.co.uk www.coversure.co.uk/office/poole

To receive a FREE copy go to www.newbusinessmatters.com

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MONEY MATTERS

December/January

Money Sins

By Martin Lewis from MoneySavingExpert Are you a sinner? Financially that is.

There are a host of everyday money misdemeanours that millions of people do, costing them thousands, without being aware of it. These aren’t horrors like grabbing a payday loan, but the result of simple misunderstandings, bad habits or inaction.

So having recently toured around the UK doing roadshows for the sixth series of my ITV show, I’ve collated five of the most common.

1. Saving while you’ve expensive debts Savings rates are depressingly low – the top easy-access rate is 1%. Credit card and other interest rates are depressingly high.

So, £1,000 credit card debt at 18% costs it costs you £180 a year, the same amount saved in top paying savings account at 1% interest only earns you £10. If you had both, pay the debt off with your savings and you'd be £170 a year better off.

Many of you will be thinking, "but I want to keep my savings, what if the boiler packs up or the roof falls in?" However, that’s a sentimental strategy, not a logical one. Let’s carry on the £1,000 debt and £1,000 savings scenario to show you why.

-- If you don’t pay the debt off with the savings and an emergency happens that cost you £1,000 to fix, you’d use all your savings and still £1,000 of credit card debt.

-- If you do pay off the debt with the savings, and a £1,000 emergency Page 10

happens, you’d need to pay for it on your credit card, meaning you still have no savings and £1,000 of credit card debt.

The end result of them both is the same, yet by paying off the debt with the savings, you save in the meantime.

The only exception is if the debt is at 0%.

Then the financially savvy and disciplined can do what’s called stoozing, where you deliberately build up 0% debt only to save it and earn interest. Though with current saving rates so low, it’s not as easy as it used to be. Full help on that at www.mse. me/stoozing 2. Not at least asking your energy firm are you on its cheapest deal Most people in the UK are on their energy firm’s standard tariff, which typically means they’re overpaying by £300 a year. I’ve talked about switching until I’m blue in the face, and, of course, the best plan is take five minutes to do a full market comparison via my www.

CheapEnergyClub.com or any www.

Ofgem.gov.uk approved comparison site.

Yet for some that doesn’t hit home. So, let me be plain. Even if you won’t do that, just pick up the phone and ask your current provider “Am I on your cheapest tariff?” and, if not, switch to that as there’s no change but the price.

For example, as I write (it can change daily), on EDF’s standard tariff someone with typical usage pays £1,070/year. It

To advertise in this local journal telephone 01202 233580

MONEY MATTERS also has a 12-month fix at £880/year £190/year less.

British Gas’s standard tariff with typical use is £1,044/year, but it also runs Sainsbury Energy (i.e., it’s the same company but a different name), and its cheapest fix is £804/year – saving £240/year. This don’t ask don’t get saving works at all the big firms, so if you won’t do a comparison, at least do this.

3. Only making the minimum repayments on credit cards Credit card minimum payments are based mostly on a percentage of the balance, which only just covers the interest. So, you hardly clear any off.

A 30-year-old with £3,000 debt on a credit card at 17.9% interest, who made only typical minimum repayments, would take 27 years to clear it. By then, they’d be 57 and have paid a total cost £4,000 in interest (see my minimum repayment calc at www.mse.me/minrepay to work out how long it’ll take you).

Now you may be thinking ‘easy to say, but I can’t afford more than the minimum.’

Well, I have a solution. On £3,000 debt, the current minimum is around £70 a month. If instead of opting to pay the minimum, fix your repayment at £70. The debt will clear in five years at a total cost of £1,500 in interest, saving £2,400.

Though if you’ve debt on more than one credit card, focus all spare cash on repaying the most expensive, making only the minimums on the others. That way you get rid of the most expensive debts first.

4. Don’t cover your home’s value on buildings insurance Your house price is the wrong figure; you

December/January

only need to insure the usually much lower rebuild cost – literally how much it would cost to rebuild your home should it get knocked down. This is often far less than the market value. There’s information and a calculator on this at http://abi.bcis. co.uk.

5. Saving or borrowing to pay your children’s tuition fees I’m often freaked out by parents telling me they’re saved up so their child won’t have to pay tuition fees at uni. Worse, some even extend their mortgage. My problem isn’t just that it’s actually students’, not parents’ responsibility to repay this…

All new English full-time students can get a tuition fee loan and a living loan to help pay for uni costs. You’re eligible to start repaying in the April after leaving, but only if you earn over £21,000, and you repay 9% above that. Repayments stop after 30 years. In many ways, it acts far more like a tax than a loan, and how many would save “in case my child earns enough to be a higher rate taxpayer”?

An extreme example provides clarity.

Imagine your child goes to uni and becomes a brilliant poet, who never earns above the £21,000 threshold. They would never repay a penny. So, if you paid the fees for them, you’d throw £27,000 away.

Most of course will earn over the threshold. However only high earners will earn enough to repay in real terms what they borrowed within the 30 years. If not, again it means pay their tuition fees and you’re paying more than they’d need to repay. For most parents if you want to help them, a better thing to prioritise is building up a mortgage deposit. For far more on this see my mse.me/dontpayupfront guide.

To receive a FREE copy go to www.newbusinessmatters.com

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I.T. MATTERS

December/January

Remote Monitoring & Management

By Clifford Johnson from PCs Made Simple Remote Monitoring & Management (RMM) is becoming a very popular choice for businesses of all sizes. Essentially, it allows them to hand over the responsibility of many integral parts of their I.T. to a trusted third party.

have, as well as reducing the interference to, and responsibility of your staff for anything other than their work. This can hugely reduce wasted time which in turn allows your business to be far more productive.

Some of the features that can be included are: complete management of your updates and other patches; monitoring of all components, usage and general health of the PC; plus, remote access and control should your staff need any extra help. There are also more advanced remotely managed tools such as web protection, a fully managed anti-virus, managed online backup, and automated maintenance tasks. Custom tasks can also be scripted using a remote background tool for any important and time consuming jobs.

Our anti-virus and backup for example require almost no input from your staff once set up.

System monitoring can also allow us to preemptively spot potentially failing components to reduce down-time and larger issues (such as data loss) in the future, far superior to a standard break/ fix support model.

The combined effect of outsourcing these services can completely remove the hassle you might

RMM is in fact a very large topic, for more info feel free to get in touch with our team or take a look at our website. You can send us a message online, call us on the number below, or for a friendly chat come and see us in our shop along Ashley Road.

We make computing easy...

It's as SIMPLE as that!

PC & Laptop Repairs & Sales

PCs Made Simple can usually fix any sick computer. We can also supply a new one, off the shelf or tailor made just for you.

We Come To You!

If your computer can’t come to us, PCs Made Simple can come to your computer! We cover all of Dorset and most of West Hampshire.

Tel: 01202 830121 E: info@simple-pcs.co.uk W: www.simple-pcs.co.uk Page 12

312 Ashley Road • Poole • Dorset • BH14 9DF

To advertise in this local journal telephone 01202 233580

PRINTING MATTERS

December/January

Print Brighter Than Ever!

New Standards Set

By Alan Bunter, MD of Remous Limited

With the installation of our Lightcure Press nearly 2 years ago we have seen a massive increase in the amount of uncoated paper used in print. This has led us to drive forward improvements in the vibrancy of colour and detail on uncoated paper, this has included adjusted dot screens, ink curves and even the installation of our new FOGRA approved and certified inkjet proofing system.

The final piece of the jigsaw is the ability to recalibrate and adjust our printing plates, press and proofs to ensure they are the closest match that technology can provide us and in turn you the client. We have purchased and installed the Agfa Colour Quality Manager which enables this process, but can also allow us to develop profiles which suit your needs and importantly enhance even further our Lightcure print process.

If you are having difficulty with the detail and vibrancy of colour on your marketing material, contact us here and we can talk through ways we can help. Marketing collateral from brochures to product packaging all give that first impression, we can make it count for you.

If you would like to know more or indeed like some print support for your business, give us a call on 01963 250920.

Initial testing has seen massive improvements in tints, vibrancy and skin tones, see the before & after image to show what can be achieved! We have begun to roll out for all our litho print from October.

To receive a FREE copy go to www.newbusinessmatters.com

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PUZZLE MATTERS

December/January

Put your feet up over coffee or lunch and have a go at these!

Pop the kettle on...

8

5 1

3

7

6

4 9

4

1

9

2

8 9 6

6

4

2 7 5

8

7

6

5

2

Across

Crossword

9 Motion sickness (7) 10 Query (7) 11 Trouble (7) 12 Army squad (7) 13 Winners (9) 15 Also known as (5) 16 Smiled contemptuously (7) 19 Car pilots (7) 20 Italian lawn bowling (5) 21 Categories (9) 25 The joined continents of Europe and Asia (7) 26 Exposes (7) 28 Duo (7) 29 Correction to a printed mistake (7)

Down

1 Micro______ = something very small (6) 2 The circle of colour around a nipple (6) 3 The lowest timber in a structure (4) 4 Elbows pointed outwards (6) 5 Threw away (8) 6 Greenish blue (10)

Page 14

7 A black avoured candy (8) 8 Mesmerism (8) 14 Approval to do something (10) 16 Branches of knowledge (8) 17 Snails (8) 18 Diverged (8)

22 Ship's steering mechanism (6) 23 Inborn (6) 24 Big Bird's street (6) 27 City in Italy (4)

To advertise in this local journal telephone 01202 233580

SOCIAL MEDIA MATTERS

December/January

Raise Your Business Profile And Drive Traffic To Your Website With The Power of Video!

By Mike Sharp from Mike's Online Academy

Earlier this year a local businessman was walking along Poole Harbour in the early hours of the morning when something suddenly stopped him in his tracks.

He spotted a lone deer happily skipping along the beach in the morning light and promptly filmed the magical moment for posterity on his phone.

The video was viewed by millions as well as being picked up by news outlets around the world leading to huge global interest and demand for interviews with the owner of the video.

these days can make high quality videos.

A by-product of the media interest in the video was a raised profile for the the man and his business.

Have you made a Powerpoint presentation recently? You can use free software to record the presentation and upload it to YouTube.

A raised profile which would have cost a considerable amount of money in advertising and public relations

Your video doesn't have to be long either.

Just make the video informative and interesting.

Obviously the above example isn't typical although it would be a good idea to have your phone on you when you go out...just in case!

Tip: When you make a video for YouTube grab the viewers attention as early as possible because YouTube will rank your video higher if viewers watch your video all the way through.

But what the deer video illustrates is the power of video and how it can be a a cost effective way of promoting your business.

Do you have a website? If you do then you will always be looking for ways to get traffic to it so why not make a video and post it to YouTube and get visitors to your website.

So if you think you need some help using video in your marketing then please get in touch!

You may ask yourself what can I make a video about...

We all have areas of expertise and YouTube viewers as well as watching deer and cute cats have quite an appetite for knowledge!

Your video doesn't have to be expensive to make in fact most mobile phone cameras

T: 01202 912385 M: 07402 174436 E: mike@mikesonlineacademy.com W: www.MikesOnlineAcademy.com

To receive a FREE copy go to www.newbusinessmatters.com

Page 15

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alan@remous.com info@remous.com

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Bunter, Alan Bunter, Keith Sparks. Registered in England: 1479229. Registered Address: Nylands, Charlton Horethorne, S