Google Hangouts: Take Your Open House to the Next Level

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Google Hangouts is a free video streaming and sharing application integrated with Google+ that enables both one-on-one chats and group chats with up to ten people at a time. While somewhat similar to Skype or FaceTime, Google Hangouts focuses more on the interaction instead of the conversation and utilizes sophisticated technology to seamlessly switch the focus to highlight the person currently chatting. For companies familiar with GoToMeeting and Webex, the Google Hangouts application offers a free and easy alternative that requires little to no setup or instruction.

Why Use Google Hangouts?

Buyers interested in particular homes can’t always make it to open houses, and sometimes prospective clients simply want to see other homes you have listed and how you market them before they make you their selling agent. Google Hangouts allows the option to virtually connect with potential clients through dynamic communication and interaction. While posting pictures is always a great way to attract attention, recording a video of specific properties as you actually walk through them can create a virtual experience that is much more engaging and personable. You can even record your footage and send it directly to your YouTube channel for editing or re- sharing on your social networks.

Ready to give Google Hangouts a try? Check out these quick tips and simple instructions: w A working webcam: Whether it is on your smart phone or your laptop, make sure that you have some way for your clients to see you or your surroundings. w Create a Google+ account: You must have a Google+ account to use Google Hangouts. If you already have a Gmail account, select the “You+” tab on the top menu bar of Google.com to begin your profile setup. If you do not have a Gmail account, simply visit the Google+ homepage and begin creating an account. w Install the Google+ plug-in: As you are creating a Google Hangout, you will be prompted to install a plug-in that will allow Google Hangouts to work. This should only take 1-2 minutes to complete. w Inviting people: Google+ is a bit tricky when it comes to inviting people to a Google Hangout. The best thing to do is to wait until you have created a Hangout and then copy the URL and paste it into an email to those you want to include in the conversation.

Your Google Hangouts experience should be one that brings out your personality and showcases your technological skills. For more tips on utilizing Google Hangouts and other applications for your business, be on the lookout for upcoming free technology webinars provided by NCAR. v

By CHRISTy DAVIS ExECuTIVE DIRECTOR, NCSS