National Cattlemen The official monthly publication of NCBA, National Cattlemen, provides a timely and cost-effective
opportunity to reach more than 26,500 NCBA members and affiliates each month. NCBA members are leaders in the beef industry and at the upper end of successful operators, making them a highly valuable target audience for industry advertisers. Proprietary research shows NCBA members appreciate advertisers who support the organization and are loyal purchasers of products offered by NCBA supporters. Each issue of National Cattlemen includes timely news articles about the issues and events affecting the beef industry and cattlemen and women. The editorial content also includes exclusive market information and insight as well as timely management pieces which highlight current trends and provide useful tips producers can use to improve their profitability and efficiency. New in 2013 is a coordinated editorial calendar that allows print and television advertisers to better leverage their advertising across multiple media platforms, allowing greater market penetration for your client messages.
National Cattlemen -Directions This annual magazine publication offers an in-depth review of NCBA and its activities, as well as a review of the state of the beef industry. The magazine format and important editorial included within gives this publication a long shelf life and includes significant bonus distribution to industry stakeholders and thought leaders. Directions includes in-depth editorial covering the state of NCBA, the beef industry and trends affecting the beef industry and markets as well as the popular CattleFax Top-25 lists. Directions serves as a comprehensive reference guide for the cattle industry with a distribution of 28,000. BeefUSA.org The official website of NCBA provides the association’s most up-to-date resources for cattle producers and allied industry representatives. The website includes a variety of news and management information critical for today’s connected producer. NCBA is placing more emphasis on fresh educational content for the beef industry and NCBA members during the year ahead. As more producers begin to seek information online, BeefUSA. org offers advertisers an opportunity to gain instant access to NCBA members and beef industry stakeholders who depend on up-to-the-minute information about the events affecting the cattle business.
NCBA’s Cattlemen to Cattlemen NCBA’s popular hour-long television news show provides in-depth feature segments on some of the industry’s top producers. The large weekly audience of NCBA’s Cattlemen to Cattlemen reaches an average of 222,000 viewers each week or more than 900,000 per month. The diverse viewership of NCBA’s Cattlemen to Cattlemen allows advertisers to reach a wide segment of the agriculture industry, from small cow-calf operations to commercial cattle feeders and agribusiness experts; NCBA’s television platform reaches them all.