2017 Media Kit

Integrated marketing solutions

Who

we

are

Initiated in 1898, the National Cattlemen’s Beef Association (NCBA) is the nation’s leading trade organization for America’s cattle farmers and ranchers. NCBA’s membership consists of 30,000 individual members as well as 175 state, breed and industry partners. NCBA works to advance the economic and social interests of the U.S. cattle business and to be an advocate for the cattle industry’s policy positions.

N A T I O N A L

CATTLEMEN The trusted leader and definitive voice of the beef industry

Data from 2016 Attendee Survey – Exhibit Survey, Inc. and 2016 Aspen Market Readership Survey

we

are

National Cattlemen

N A T I O N A L

CATTLEMEN The trusted leader and definitive voice of the beef industry

THE OFFICIAL PUBLICATION OF NCBA

July 2015 • Vol. 31, No. 10 • BeefUSA.org

Kansas Cattleman Testifies to Fallacy of COOL

NCBA Member Benefit Inside!

This issue contains an exclusive 25% off coupon for your next purchase of Roper, Stetson and Tin Haul boots and apparel.

Logon to www.urbanwesternwear. com/ncba and insert your unique coupon code to claim your discount!

Members receive four 25% off coupons inside their National Cattlemen newspaper throughout the year. Call 1-866-BEEF-USA for details.

Trade Promotion Authority Passes, Sent to President’s Desk

Trade Promotion Authority finally made it to the President’s desk, with bipartisan Support. Passing by a vote of 60-38, the TPA legislation is a fundamental step to securing future free-trade deals that will allow beef producers greater access to foreign markets.

Cattlemen and women have seen tremendous value in trade, exporting over $7.1 billion worth of U.S. beef in 2014, which means more than $350 in added value per head of cattle in the United States. This value is not just from

increased overall demand, but also from adding value to variety meats that have very limited value here at home. As the demand for U.S. beef continues to grow around the world, the future success of the beef industry rests in our ability to meet foreign demand without inference of tariff and non-tariff trade barriers. With TPA passed, the United States can focus on finalizing trade agreements like the Trans-Pacific Partnership that will give us greater access to consumers throughout the Pacific Rim.

Guttersen Ranch wins the N A T I O N A L 2015 John Deere Gator PRSRT STD U.S. Postage PAID Denver, CO Permit No. 1673

CATTLEMEN

Congratulations and thank you to the Guttersen Ranch of Colorado for their recent

The trusted leader and definitive voicewinning of the beef bid ofindustry. the 2015 John Deere Gator. All

NATIONAL CATTLEMEN BEEF ASSOCIATION 9110 E. NICHOLS AVENUE, SUITE 300 CENTENNIAL, CO 80112

THE OFFICIAL PUBLICATION OF NCBAproceeds • 2014 from the purchase will go to support NCBA’s work on issues that directly impact your cattle business. Look for future auctions

and promotions that will benefit both your operation and NCBA. Thank you John Deere for your generous support of NCBA and commitment to the BeefUSA.org beef industry. To learn more about John Deere, go to www.deere.com. For more information on the NCBA/ John Deere partnership, visit http://www.beefusa. org/johndeere.aspx.

Questions on this partnership or others like it? Call 866-233-3872.

The Senate Agriculture Committee held a hearing on June 25 to discuss the implications of retaliation due to the failed Mandatory Country of Origin Labeling program (COOL).

Jaret Moyer, cattle producer and president of the Kansas Livestock Association, testified at the hearing.

“Proponents of COOL have long said mandatory labeling would increase demand for U.S. beef,” said Moyer. “After six years of implementation, it is clear that this is not the case.”

Moyer cited a November 2012 study published by Kansas State University that determined demand for beef has not been positively impacted by COOL. He also referenced an April 2015 report to Congress authored by K-State Associate Professor of Agricultural Economics Glynn Tonsor. This report estimated that COOL has cost the industry $8.5 billion. Nearly $500 million of this cost has affected Moyer’s home state of Kansas, and as he told the committee, “That’s 500 million out of the pockets of Kansas producers, processors and consumers for a program providing no value.”

“COOL is a failed experiment,” Moyer said. “The WTO has ruled against the U.S. four times. The next step is for Canada and Mexico to retaliate. We continue to hear some pro-COOL groups and members of Congress suggest that the process is not over and therefore it is too early to act. We disagree. We have two options, repeal or face retaliation.”

The WTO has granted Canada and Mexico permission to implement billions of dollar in retaliatory tariffs on a wide variety of U.S. products including beef, ethanol, wine, and furniture. Moyer expressed the importance of maintaining good relationships with Canada and Mexico, and he reiterated the necessity of full repeal in ending this dispute with two of our biggest trade partners.

“The solution is for Congress to repeal COOL now,” Moyer said. “Three hundred House members demonstrated in a strong bi-partisan vote the time has come to stop this madness. We encourage the Senate to exhibit the courage to do the same.”

Moyer urged the committee to repeal COOL before retaliation is implemented, which could occur as early as August.

10

SOUTH CENTRAL 500-600 LB. STEERS $272.11

LIVE FED STEERS

Market Matters

$151.29

CHOICE BOXED BEEF $249.87

Management

11

11%

2%

5%

20%

Federation News

14

$242.61

$149.10

$238.39

$4.50

Leadership Comments

2

Circulation: 30,000 Audience: NCBA members, allied industry and product council representatives, members of Congress, state affiliates, industry stakeholders and thought leaders

Directions Frequency: Semi-Annual Magazine

MARKET SNAPSHOT WEEK ENDING 6/20/2015 (prices vs. year ago)

IN THIS ISSUE

Frequency: Monthly Newspaper

OMAHA CASH CORN $3.60

Circulation: 30,000 Audience: NCBA members, allied industry and product council representatives, members of Congress, state

2014 DIRECTIONS State of the Association Report CattleFax Top 25 Industry Lists Legislative Outlook

affiliates, industry stakeholders and thought leaders

Dear Valued Partners, Thank you for your interest and continued support of the National Cattlemen’s Beef Association (NCBA). At NCBA, we take our obligation to the beef community seriously and work each day to ensure that all media products meet the high standards our members have come to expect. The Association’s media outlets are designed to provide the industry with important information such as editorials that help members make informed farm, ranch or business decisions.

While the primary mission of our media properties is to serve as the trusted leader and definitive voice of the beef industry, we are also dedicated to meeting the needs of our advertisers and sponsors. We work hard to ensure your products and services are featured in a way which appeals to our audience and builds your business. As the bridge between your company and the most progressive audience in the beef industry, we believe that your investment in our media properties will pay dividends for years to come.

We look forward to meeting your advertising and sponsorship needs and doing so with a focus on customer service and high quality media properties. If there is ever anything I can do, please do not hesitate to contact me directly.

Sincerely, John Robinson Executive Director, Organizational Communications

c at t l e m e n BeefUSA.org Frequency: Daily Page views: 67,000 page views per month and 23,500 unique visitors per month Audience: NCBA members, allied industry and product council representatives and state affiliates

NCBA’s Cattlemen to Cattlemen television show Frequency: Weekly Viewers: Averages 540,000 viewers per month Audience: NCBA members, allied industry and product council representatives and state affiliates

your team Sales team Jill DeLucero 303-850-3321 jdelucero@beef.org

Nicole Bechtel 503-756-1538 nbechtel@beef.org

Beka Wall 303-850-3345 bwall@beef.org

Becca Brown 303-850-3377 rbrown@beef.org

Editorial John Robinson 303-850-3394 jrobinson@beef.org

Production Sharon Murano 303-850-3264 smurano@beef.org

Kate Maher 303-850-3300 kmaher@beef.org

Brittany Schaneman 303-850-3370 bschaneman@beef.org

Final artwork Lissa Mokrohisky 303-850-3396 lmokrohisky@beef.org

snapshot of our readership 84%

39%

53%

of NCBA members plan to expand their operation or stay the same size over the next five years

of seedstock producer members own or manage more than 100 head

of commercial cattle producer members own or manage herds of 100 head or more

47%

45%

40%

of NCBA members derive 75 percent or more of their business sales from cattle production

of NCBA members own one or more horses, while 77% own them for ranching purposes

of NCBA members report income from cattle production in excess of $100,00 annually

readership by state WA 190 OR 350

HI 157

ID 290 NV 128

CA 961

MT 404

ND 259

WY 266

UT 252 AZ 220

CO 749 NM 177

MN 413

SD 232 NE 1,919 KS 3,298 OK 666 TX 4,930

WI 179

IA 793

MI 191

NY 98 PA 233

OH IL IN 625 WV VA 560 250 134 KY MO 427 560 1,211 NC 374 TN 808 SC AR 183 583 MS GA AL 517 351 348 LA 387 FL 607

Planned member Purchases in the next two years 35% AI Equipment 95% Animal Health Products 28% ATV 85% Bagged or Bulk Feed 26% Chutes 17% Electronic ID Tags 96% Feed Supplements/Trace Minerals

89% Fencing Supplies 86% Fly Control 60% Forage 27% Genetic Tools 67% Grass Seed 29% Hay-Making Equipment 45% Livestock Handling Equipment 25% Livestock Insurance 25% Livestock Trailer 45% Livestock Watering Tanks/Systems 34% Pickup Truck 18% Scales 12% Skid Steer Loader 20% Steel Farm Building 19% Swather/Mowing Equipment

0 0

20

Percent

20% Tractor

20

90%

30%40 UTV/Gator

NCBA members manage 90 percent of the nation’s fed cattle market

40

60

80

60

80

10 Million

NCBA members manage nearly 10 million head of beef cattle

100

100

Did you know?

MORE THAN 72% OF MEMBERS

SAY THEY ARE MORE LIKELY TO PURCHASE FROM A COMPANY THAT SUPPORTS NCBA

print opportunities N A T I O N A L

CATTLEMEN The trusted leader and definitive voice of the beef industry

THE OFFICIAL PUBLICATION OF NCBA

July 2016 • Vol. 32, No. 10 • BeefUSA.org

National Cattlemen

NC B A i s

YOUR Organization.

Do you have questions that you want answered?

Send any of your questions about member benefits, policy issues, checkoff work or anything else to nationalcattlemen@beef.org.

NATIONAL CATTLEMEN’S BEEF ASSOCIATION 9110 E. NICHOLS AVENUE, SUITE 300 CENTENNIAL, CO 80112

PRSRT STD U.S. Postage PAID Denver, CO Permit No. 1673

Selected questions will be answered in upcoming issues of National Cattlemen.

Supreme Court Upholds Landowners Interior Appropriations Rights Challenging WOTUS Jurisdiction Bill Advances through A significant victory for cattle producers across the country, the Supreme Court ruling last month in United States Army Corps of Engineers v. Hawkes Co., Inc., set a precedent that landowners may challenge the Corps’ jurisdictional determination specifying that a piece of property contains a “water of the United States.”

NCBA President Tracy Brunner said NCBA filed an amicus brief in support of Hawkes in this ruling.

“This case highlights the issues landowners and land-use stakeholders have with the Clean Water Act,” said Brunner. “Neither of the options provided to landowners are realistic under the current regulatory environment. Applying for a 404 permit is expensive, exhaustive and time consuming. Gambling on EPA enforcement and risking civil and criminal penalties is foolish.

This case strikes a balance that at least gives us some measure of regulatory certainty in the notoriously unclear Clean Water Act.” The Hawkes case involved three companies

engaged in mining peat in Minnesota. Due to the difficulty inherent in determining the need for a 404 Dredge and Fill Permit, the Army Corps allows property owners to obtain a standalone jurisdictional determination if a particular piece of property contains a WOTUS and therefore requires a 404 permit before using the land. Upon receiving an approved jurisdictional determination that their land did contain a WOTUS, the companies exhausted the administrative remedies available and then filed suit in Federal District Court challenging the Corps’ jurisdictional determination. The government argued that such a jurisdictional determination was not final agency action and that landowners would have to either discharge without a permit and then challenge EPA enforcement or apply for a permit and challenge the outcome.

“Given the subjective nature of a determination and the inconsistent application of the Clean Water Act, knowing Continued on page 6

Growing Disconnect Between the Ag Community and EPA

Frustrated with EPA failing to comply with the law, 34 members of the House of Representatives signed a letter led by Representatives Rodney Davis (R-Ill.) and Suzan DelBene (D-Wash.), raising their concern that EPA has failed to establish a standing agriculture-related committee within its Science Advisory Board.

The EPA’s Science Advisory Board is authorized to review the quality and relevance of the scientific and technical information being used by the EPA or the science proposed as the basis for Agency regulations. A provision in the 2014 Farm Bill directed the EPA to include an ag committee within the Science Advisory Committee to give farmers and ranchers a stronger voice in the federal rulemaking process regarding regulations that impact agriculture.

Since implementation of the 2014 Farm

Bill, the EPA released a Federal Register Notice announcing the creation of the Agriculture Science Committee and extended the deadline to March 2015 to nominate members to the committee. However, after creating a list of 88 potential candidates and closing comments in September 2015, the EPA has yet to create the committee.

According to the letter, “[The] EPA’s inability to timely execute the creation of the Agriculture Science Committee... has only fueled the growing disconnect between the agricultural community in rural America and the EPA. To bridge this gap, it is vital the EPA establish the Agriculture Science Committee.”

The relevant scientific advice of the Science Advisory Board committees underlie EPA’s rulemakings, many of which affect agriculture, such as the EPA’s “waters of the United States” rule.

Committee

On June 15 the House Committee on Appropriations favorably reported the FY 2017 Interior and Environment appropriations bill to the House of Representatives by a vote of 31-18. The bill addresses a number of priorities for the livestock industry, including language regarding the Greater Sage Grouse and full defunding of EPA’s problematic “waters of the United States” rule.

“The bill maintains the one-year delay on further rulemaking or listing of the Greater Sage Grouse under the Endangered Species Act and prevents implementation of federal management that is inconsistent with successful, ongoing state management of the species,” said Ethan Lane, executive director of the Public Lands Council and NCBA Federal Lands. “Additionally, the bill fully defunds EPA’s ‘waters of the United States’ final rule and begins to address the abuse of the Antiquities Act by limiting the President’s ability to make sweeping designations at the stroke of a pen and over local objections.”

The bill also blocks the President’s proposed administrative fee on top of the grazing fee. Additionally, it reduces funding for the Land and Water Conservation Fund to $322 million, restoring some responsibility and prioritizing state and local projects while reducing funding for federal land acquisition. Payment in Lieu of Taxes was fully funded, offsetting the loss of local tax revenue for public lands, and the bill increases funding for wildfire suppression to $3.9 billion. Furthermore, the bill provides some additional flexibility and management for the overpopulation of wild horses.

“We applaud the members of the Appropriations committee for taking an active stance in addressing some of the most pressing needs of the livestock industry,” said Lane. “As the Senate works to mark up their companion bill later this week, we hope this bill will move quickly to a vote on the House

floor.”

LIVE FED STEERS

5

SOUTH CENTRAL 500-600 LB. STEERS $161.44

Federation News

10

41%

19%

10%

10%

Market Matters

12

$272.11

$150.24

$249.87

$3.60

Management

trusted source of news and information as well as a valuable tool for readers to help them succeed in their cattle operations. The tabloid newspaper reaches NCBA members, state affiliates, industry stakeholders, members of Congress and beef extension specialists.

MARKET SNAPSHOT WEEK ENDING 6/18/2016 (prices vs. year ago)

IN THIS ISSUE Leadership Comments

The official monthly publication of NCBA, National Cattlemen, is a

3

$121.03

CHOICE BOXED BEEF $225.53

OMAHA CASH CORN $3.96

Regular features • NCBA news and views

• Public land news

• Industry news briefs

• Stewardship/management columns

• Washington, D.C. updates

• Beef Quality Assurance columns

• Market reports

• Retail channel news

• Trade updates

• Ag lending perspectives

N A T I O N A L

CATTLEMEN

Directions

The trusted leader and definitive voice of the beef industry.

THE OFFICIAL PUBLICATION OF NCBA • 2015

BeefUSA.org

The semi-annual National Cattlemen Directions issue serves as the reference publication for the cattle industry. The fall edition offers an in-depth review of NCBA and its activities, a state-of-the-beef industry report, feature-length editorial and the popular CattleFax segment rankings and statistics. The spring edition features management and producer education 2015 DIRECTIONS State of the Association Report CattleFax Top 25 Industry Lists Legislative Outlook

articles.

NATIONAL CATTLEMEN/DIRECTIONS DEMOGRAPHICS TYPE OF OPERATION <.5% 2%

Cow-calf

14%

Stocker operator

9%

Farmer feeder

6%

Feeder or feedlot

12%

Seedstock, purebred

84%

Dairy Livestock Market operator

28%

Cow-calf

FEEDLOT

size of operation

number of cattle marketed annually

21%

Less than 50 head 50-99 head 100-199 head 200+ head

Less than 50 head 50-99 head 100-199 head 200-499 head 500-599 head 600-999 head 1,000+ head

19%

22% 3%

9%

6%

25% 25%

19%

13%

direct access to NCBAâ&#x20AC;&#x2122;s members 93%

of National Cattlemen readers say their primary source of news and information is a newspaper

40%

of National Cattlemen readers generate more than $100,000 in income from cattle each year

50%

of National Cattlemen readers consider themselves a full-time rancher/farmer

65%

of National Cattlemen recipients read half of the newspaper or more

60,000

monthly readership of National Cattlemen when counting pass-through readership

31%

of Members read the National Cattlemen to obtain information that helps their operation, which is significant readership when compared to other leading ad publications

web opportunities B eefusa.org The official website of NCBA, provides a timely and cost-effective opportunity to reach your target audience. BeefUSA.org averages 67,000 page views per month and 28,500 unique visitors per month.

site highlights • Useful educational information

• Timely industry news and policy updates for producers

• Weekly weather forcasts written for the cattle industry

• Up-to-date market information

• Homepage for NCBA members

• Science-based beef information

Beefusa.org statistics 67,000

23,500

average page views per month

unique visitors per month

accessing cattle producers 48%

83%

of NCBA members use their smart phone to access cattle industry information

of NCBA members have a tablet or computer with internet accesss

68%

of NCBA members own a smart phone or phone with internet access

ad rates/Format Three-month Placement

$825

Six-month Placement

$1,350

Twelve-month Placement

$2,250

Spotlight Tile: 300 x 250 pixels JPG, GIF, Flash/SWF accepted Animation must be no longer than 25 seconds Note for both digital edition and web ads: File size for ad submissions must not exceed 100 kb

annual convention “yellow-pages” Beef resource guide

WELCOME to

The Beef Resource Guide is the official onsite program of the

SAN DIEGO

2017 Cattle Industry Convention and NCBA Trade Show. The

A Janu ary 27-2 go, C 9, 2016 | San Die

publication includes convention details, event information, trade show exhibitor listings, key industry contacts and more.

BEEF RESOURCE GUIDE

The Beef Resource Guide is distributed to all attendees of the

2016 Cattle Industry Convention & NCBA Trade Show

Cattle Industry Convention and NCBA Trade Show for a readership of more than 6,500.

ad sizes/rates

Notes Ad Page 5.5” (W) x 8.5” (H)

Tab Ad 5.5” (W) x 8.5” (H)

Ad Type

Actual Tab Ad

Ad Size and Description

Ad Cost

Resource Tab Pages

Full Page, 4-color (only 18 available)

$2,500

Inside Front Cover

Full Page, 4-color

$3,000

Inside Back Cover

Full Page, 4-color

$3,000

Note Page

Full Page, Watermarked, 1 color

$750

ad specs Resource tabs and Cover page ads: 6.5” (W) x 9” (H) including .25” bleed all around.

Allow .5” inset on spiral side to avoid any copy being cut off.

Full page and note page ads: 6” (W) x 9” (H) including .25” bleed all around.

No bleed: 5.5” (W) x 8.5” (H) Ad sales close: December 6, 2016 • Materials due December 12, 2016 Please send all materials in a high-resolution PDF to Lissa Mokrohisky at lmokrohisky@beef.org.

television opportunities NCBA’s Cattlemen to cattlemen New in 2016 is the addition of NCBA’s in-house production studio. Designed to provide maximum flexibility, our television studio is the home for NCBA’s Cattlemen to Cattlemen but it is also available for production of your broadcast media. With full high-definition video and post-production capabilities in-house, NCBA can help you maximize your exposure to our audience or yours through video media for broadcast, webcast, social media and much more. Contact us today to discuss a custom video production package to meet your needs.

show segments • Industry News

• Market Watch

• Cattlemen’s Capitol Concerns

• Cattle Learning Center

• Day in the Life

• Producer Profiles

• Baxter Black

• Interviews

• Legacy Photos

• Management Minutes

CATTLEMEN TO CATTLEMEN DEMOGRAPHICS TYPE OF OPERATION 2% 2%

Cow-calf Stocker operator

13%

Farmer feeder

8%

Feeder or feedlot

8%

Seedstock, purebred

11% 86%

30%

Livestock Market operator

Cow-calf

FEEDLOT

size of operation

number of cattle marketed annually

19%

28% 23%

Dairy

13%

Less than 50 head 50-99 head 100-199 head 200+ head

15%

6% 5%

10% 13% 31%

Less than 50 head 50-99 head 100-199 head 200-499 head 500-599 head 600-999 head 1,000+ head

Rates for Cattlemen to cattlemen Commercial LIMITED Production Services................................ $8,500

NCBA’s Cattlemen to Cattlemen Producer Education Segment.................. $25,000

• 30 second commercial spot fully produced from concept to final edit

• A 5-7 minute segment airing a minimum of three times

• Video footage provided by the client, two rounds of editing included

• Full production crew, produced from concept to final edit

Commercial FULL Production Services..... $12,000 • 30 second commercial spot fully produced from concept to final edit • NCBA is responsible for shooting video footage, two rounds of editing included

Monthly Commercial Airing Package..... $15,000 • 30 second commercial spot for four weeks (12 airings) • Sponsor provides fully produced commercial

Quarterly Commercial Airing Package.......................................$45,000 • 30 second commercial spot each week (36 airings)

• Includes two rounds of edits

NCBA’s Cattlemen to Cattlemen LIVE....$35,000 • One hour live call-in show fully produced in studio • Includes full production crew, promo production and airing • Sponsor provides the content experts

NCBA’s Cattlemen to Cattlemen TAPED discussion show...........................$35,000 • One hour taped show fully produced from Denver • Includes full production crew, promo production and airing • Sponsor provides the content experts

• Sponsor provided fully produced commercial

Yearly Commercial Airing Package.....$100,000 • 30 second commercial spot each week (120 airings minimum) • Sponsor provides fully produced commercial

Custom packages are available. Please contact the Association Marketing team for more information.

Production Information: All pre-produced spots must be received by NCBA’s Cattlemen to Cattlemen three weeks prior to scheduled airdate.

Most tape formats are welcome, including: XDCam, HDCam, Hard Drive, .wmv.

Spots should be 16x9, 4x3 safe.

National Cattlemen 2017 Production Schedule Edition

Materials Deadline

Print Date

Approximate Mail Date

November 2016

October 25, 2016 November 15, 2016 December 13, 2016 January 17, 2017 February 14, 2017 March 14, 2017 April 18, 2017 May 23, 2017 June 20, 2017 July 25, 2017 August 22, 2017 September 19, 2017 October 24, 2017 November 14, 2017 Devember 12, 2017

October 28, 2016 November 18, 2016 December 16, 2016 January 20, 2017 February 17, 2017 March 17, 2017 April 21, 2017 May 26, 2017 June 23, 2017 July 28, 2017 August 25, 2017 September 22, 2017 OCtober 27, 2017 November 17, 2017 December 15, 2017

October 28, 2016 November 23, 2016 December 21, 2016 January 23, 2017 February 20, 2017 March 20, 2017 April 24, 2017 May 29, 2017 June 26, 2017 July 31, 2017 August 28, 2017 September 25, 2017 October 30, 2017 November 20, 2017 December 18, 2017

December 2016 January 2016 February 2017 March 2017 April 2017 May 2017 June 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 Janaury 2018

Advertising rates and sizes

Ad Type

Cost

Full page Full page back cover Center spread Junior page

$5,250 $7,750 $15,000 $3,000

Full page 10.38” (W) x 16” (H)

Half page vertical 5.1” (W) x 15.65” (H)

Ad Type

Half page vertical Half page horizontal Quarter page vertical Quarter page horizontal

Double truck 21.76” (W) x 16” (H) Center Spread

Half page horizontal 10.38” (W) x 7.875” (H)

Cost $2,750 $2,750 $1,750 $1,750

Junior page 7.73” (W) x 10” (H)

Quarter page vertical 5.1” (W) x 7.875” (H)

Quarter page horizontal 10.38” (W) x 5.22” (H)

Advertising Information For more information or a customized marketing package contact: Jill DeLucero – jdelucero@beef.org • Nicole Bechtel – nbechtel@beef.org Beka Wall – bwall@beef.org • Becca Brown – rbrown@beef.org 303.694.0305 • www.BeefUSA.org

directions Advertising rates and sizes

Agency Discount: 15% off gross rates • Position Guarantee: 15% premium Size Cost

Size Double page spread $9,000

Two-thirds page Outside back cover $5,175

Half page Inside front

Third page or inside back cover $5,175

Quarter page Full Page $4,500

Full page with bleed 8.875” (W) x 11.375” (H) Live area: 7.125” (H) x 9.625” (W) Trim size: 8.375” (W) x 10.875” (H)

Two-thirds page 4.8” (W) x 9.8725” (H)

Full page no bleed 7.125” (W) x 9.625” (H)

Half page Vertical: 3.74” (W) x 9.875” (H) or Horizontal: 7.25” (W) x 4.98” (H)

Cost $3,750 $3,000 $2,750 $2,250

Double page spread with bleed 17.25” (W) x 11.375” (H) Live area: 15.5” (W) x 9.625” (H) Trim size: 8.375” (W) x 10.875” (H)

Third Page Vertical: 2.3” (W) x 9.8725” (H) or Horizontal: 7.25” (W) x 3.1725” (H)

Quarter-page Vertical: 3.875” (W) x 4.82” (H) or Horizontal: 7.25” (W) x 2.34” (H)

2017 PRODUCTION SCHEDULE Edition

Materials Deadline

Print Date

Approximate Mail Date

Spring 2017

March 10, 2017 September 8, 2017

March 27, 2017 September 29, 2017

April 3, 2017 October 6, 2017

Fall 2017

Advertising information All advertisements must be submitted electronically. PDF/X1a preferred. TIFF or EPS is acceptable. Files can be delivered by CD/DVD or FTP. Please ensure that all files are high resolution, ready to print with embedded fonts. If you require assistance in creating a PDF or uploading files to our FTP site, please call NCBA Design Services at 303-850-3468.

Send all materials to Lissa Mokrohisky at lmokrohisky@beef.org.

Keep up with the latest news

www.BeefUSA.org

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9110 East Nichols Ave., Suite 300 Centennial, CO 80112 303-694-0305