2019 NCBA Media Kit

N A T I O N A L

N AT I O N A L CA TTLEMEN CATTLEMEN The trusted leader and definitive

voice of the beef industry. trusted leader and definitive voice of the beef industry THEThe OFFICIAL PUBLICATION OF NCBA • 2018

THE OFFICIAL PUBLICATION OF NCBA • 2018

NCBA.org

BeefUSA.org

DIRECTIONS DIREC TIONS

State of the Association Report CattleFax Top 25 Industry Lists Legislative Outlook

WELCOME to

National Cattlemen’s Beef Association

SAN DIEGO

A Janu ary 27-2 go, C 9, 2016 | San Die

National Cattlemen’s @BeefUSA

BEEF RESOURCE GUIDE 2016 Cattle Industry Convention & NCBA Trade Show

National Cattlemen’s Beef Association

NATIONAL CATTLEMEN DIRECTIONS BEEF RESOURCE GUIDE CATTLEMEN TO CATTLEMEN NCBA.ORG SOCIAL MEDIA

NATIONAL CATTLEMEN’S BEEF ASSOCIATION

MEDIA KIT P R I N T

T E L E V I S I O N

D I G I TA L

MEDIA KIT

A Note from Our President and Members As a beef producer and member of NCBA, access to the latest education and product information is of great value. NCBA is a trusted resource for the industry, so viewing your content and/or advertisement in an NCBA publication or post is equivalent to getting a recommendation from a trusted friend. The suite of media outlets NCBA has to offer will ensure that your message reaches myself and fellow beef producers.

NCBA is the nation’s leading trade organization for America’s cattle farmers and ranchers. Membership consists of more than 25,000 individual members and 175 state, breed and industry partners.

The team at NCBA looks forward to connecting you with our members — your customers! Please contact any of our sales team members to inquire about the options and packages that are available.

Sincerely, Kevin Kester NCBA President

Sales team contact and advertisement information can be found on the last page of the Media Kit.

Meet NCBA Members MATT BOYER

Following NCBA on multiple social media platforms, allows me to receive breaking industry news and keep up with important industry information as soon as it comes available. It also allows me to collaborate and be engaged with other beef producers across the US.

KENDALL ROBERTS

I find the National Cattlemen publication and Directions magazine as some of the most important outlets for beef industry news. As a young producer in the beef industry, I utilize these sources to keep myself informed of changes to our industry, update fellow members of our association, and find out what issues could be affecting our industry today, tomorrow and beyond. It is important to keep this printed material available for producers for all those previously stated reasons. Our cattle operation and state association couldn’t have asked for a better source of news information from National Cattlemen’s Beef Association– well developed, fact-based information as well as great stories that inspire and preserve our way of life.

MATT HUNT

The National Cattlemen publications are a good way of keeping up-to-date with industry concerns, news, and victories. They help us be alert to new trends that the public is exhibiting so we can get ahead of them and market our cattle more effectively.

CALLIE TAYLOR

Keeping up-to-date with breaking industry news is super important to not only myself, but all beef producers. All of the National Cattlemen’s Beef Association social media accounts keep me informed about the latest reports and news straight from the heart of the beef industry. Not to mention, I love seeing information from other producers!

NCBA Members Want to Buy Your Products!

Planned Member Purchases in the Next Two Years 29% AI Equipment 95% Animal Health Products 30% ATV 81% Bagged or Bulk Feed

18% Chutes 24% Electronic ID Tags 81% Farm Tires 92% Feed Supplements/Trace Minerals 86% Fencing Supplies 80% Fly Control 25% Genetic Testing/Tracking Tools 62% Grass Seed 29% Hay-Making Equipment 45% Livestock Handling Equipment 31% Livestock Insurance 23% Livestock Trailer 46% Livestock Watering Tanks/Systems 44% Pickup Truck 17% Scales 17% Skid Steer 27% Skid Steer Attachments 14% Steel Farm Building 29% Tractor 27% UTV or Side-by-Side 0 10 Percent

20

30

40

50

60

70

80

90

100

NCBA’s media properties can help you reach your target customers and market your products.

90%

NCBA members manage 90 percent of the nation’s fed cattle market

10 Million

NCBA members manage nearly 10 million head of beef cattle

54%

of NCBA members say they are more likely to purchase from a company that supports NCBA

Data in this document is provided by the 2018 Luce Research & Marketing Study, and NCBA’s social media and Google analytics.

PRINT OPPORTUNITIES National Cattlemen The National Cattlemen is the official monthly publication of NCBA. Each issue focuses on current national and international topics that are relevant to the beef industry. This information, coupled with our regular Association features, makes the National Cattlemen a valuable monthly news source.

Frequency: Monthly Newspaper Circulation: 25,000+ Audience: NCBA members, Allied Industry and Product Council members, state affiliates, members of Congress, industry stakeholders

Regular Feature Articles Regular NCBA News and Updates Features: Industry News Briefs NCBA Policy Updates

Market Reports and Outlook Public Lands News Beef Quality Assurance

Ag Lending Perspective Industry Education & Stewardship Federation News and Updates

Checking in on the Beef Checkoff Monthly Weather Report

Market Matters

Federation Page

NCBA News 4

NATIONAL CATTLEMEN

www.NCBA.org

An Update on the NCBA-CME Working Group

By CME Group

It has been nearly two years since the formation of the NCBA-CME working group, which was created to further enhance CME livestock markets for hedging and price

discovery. During this time, we’ve made great progress and worked closely with cattle industry groups, the Commodity Futures Trading Commission (CFTC), and customers to refine futures contracts and support the risk management needs of beef producers. We wanted to provide you

Capitol Hill Visits Critical to Lobbying Strength Continued from page 1 with their respective delegations, coordinating on key “asks” with NCBA. As a result, cattlemen and women maximized the impact of their voice on Capitol Hill and delivered consistent messages to Congress.

Finding a permanent solution to hours of service rules for livestock haulers and modernizing the Endangered Species Act were among the top priorities producers put forward. The 2018 Farm Bill and international trade were also featured prominently in discussions.

Overall, the discussions provided

clear direction to senators, U.S. representatives, and their staff on key policy issues.

Legislative Conference is hardly the only time to engage the federal government on NCBA policy priorities. Our Government Affairs team in D.C. constantly draws on the strength of affiliates and grassroots members to advocate on behalf of the cattle industry. Still, the policy dialogue that takes place at Legislative Conference is a critical component of NCBA’s lobbying strength. Sometimes talking is not such a bad thing.

with a brief update on the progress we have made together to date.

Since 2016, we made numerous changes to our Live Cattle futures contracts to ensure they more accurately reflect cash market values. We implemented a messaging efficiency program, reduced livestock trading hours, modified delivery rules to allow for greater capacity and revised quality and grading specifications.

In fact, weekly live cattle delivery capacity has grown six percent from year-ago levels after adding four new delivery locations (Dalhart, Texas; Kearney, Neb.; Lexington, Neb.; West Point, Neb.).

Additionally, we incorporated contract changes that increase delivery capacity on the last trading day of a contract month by over 150 percent, significantly reducing chances for congestion that could adversely affect

May Is a Critical Month for Agriculture Nationwide

By Don Day, Jr., Meteorologist

Editor’s Note: NCBA members can read weekly updates from meteorologist Don Day Jr. by logging onto www.NCBA.org .

State Education Efforts for Beef Producers Supported by NCGA Grant Partnership with NCBA increases education to cattlemen

The National Corn Growers Association (NCGA) is stepping up to support the education of U.S. beef producers in states around the country. The assistance is being provided through a grant program offered to state affiliates of the NCBA that conduct Cattlemen’s Education Series events.

The Cattlemen’s Education Series is a collaborative effort to advance grassroots education on topics that improve cattle production efficiency, profitability and sustainability.

The partnership builds on other successful programs currently in NCBA’s Producer Education

“Corn plays an important role in the cattle industry, and NCGA is excited about this opportunity to help enhance cattle operations through the Cattlemen’s Education Series,” according to Bruce Peterson, chairman of NCGA’s Feed Fuel and Industrial Action Team. “Partnering with NCBA on this project will not only provide a benefit to cattle producers, it will also provide an opportunity to share research on the value corn and corn based feed ingredients provide within feed rations. The series demonstrates the importance of collaboration within agriculture, as it allows corn farmers to directly support and interact with their cattle industry peers.”

NCBA state affiliates will be eligible to apply for grants ranging in

price discovery. We believe these changes have made our contracts more effective hedging tools, as evidenced by increased levels of open interest and commercial participation versus two years ago.

The working group is just one example of CME Group’s long history of working with commercial hedgers, adapting to ag industry changes, and—when necessary—modifying contract specifications.

We welcome engagement with and input from trade organizations, includingNCBA, and all of our customers, as we review additional live cattle delivery locations and continue to implement contract enhancements. We are committed to maintaining ongoing dialogue as an important part of the process as we work to ensure CME Group futures and options remain the best risk management tools for the industry.

The month of May will be a critical month regarding agriculture across the nation. The cold and sometimes wet spring season so far has left many areas with colder than normal temperatures and cold soil temperatures. A couple of strong late winter storms hit livestock interests hard with a middle of April blizzard and record snow totals across the Northern Plains and Upper Midwest.

As we look ahead into May a lot of folks are just catching their breath after a rough spring season.

Since May is a transition month from spring to summer, a variety of weather is a usual occurrence.

However, this upcoming month is an important one as May moisture is critical in hay production as well as spring planting progress in the Corn Belt.

There is a wide variety of weather challenges ahead for stockgrowers in May. While colder and wet weather has dominated in the northern, central and eastern areas of the nation, drought conditions have persisted in the Southern Plains and Desert Southwest. The early season

and New Mexico, rainfall amounts were not heavy enough to break the drought conditions.

The big question for May will be whether or not the April weather pattern will persist into the new month or if a new weather pattern will emerge. The answer to that question is a little bit of both scenarios.

When it comes to temperatures, our outlook is calling for the month of May to be colder than normal for a large part of the month from the east slopes of the Rockies eastward all the way to the East Coast.

Although we expect a turn to early summer by the third to fourth week of the month, we are expecting temperatures to struggle east of the Rockies. The cold will likely lead to more delay in planting. The colder than normal soil temperatures will lead to late germination of crops, especially in the northern and western Corn Belt.

There is a real possibility that yields may be impacted by the late start to the planting season, especially if fall arrives early this year. It is too early to tell, however, if the late start will impact commodity prices.

We believe there will be episodes of rainfall in the Southern Plains in May; however, amounts will likely fall short of normal as we head into the summer season.

Therefore, drought conditions in the

N A T I O N A L C AT T L E M E N The trusted leader and definitive voice of the beef industry 2018/2019 Production Schedule and Editorial Features

Edition

Editorial Features

November December

Materials Deadline

Print Date

Heavy Equipment and Maintenance Section, Year-end Tax Planning

10-19

10-26

Ranch Equipment and Animal Handling

11-10

11-16

January

Herd Health and Vaccination

12-81

12-14

February

Cattle Industry Convention & NCBA Trade Show

1-11

1-18

March

Genetic Tools and Trends, Cattlemen’s College Highlights

2-15

2-22

April

Calving Season

3-22

3-29

May

Hay & Forage Production, Spring Crop Outlook, NCBA Legislative Conference

4-19

4-26

June

Insect Control, Planting Season

5-17

5-24

July

Cattle Market Highlight

6-14

6-21

August

Cattle Industry Summer Business Meeting

7-19

7-26

September

Stockmanship & Stewardship

8-16

8-24

October

Supplemental Cattle Feeds

9-13

9-20

November

Preparing for On-farm Emergencies

10-18

10-25

December

Succession Planning

11-18

11-15

2018

2019

Advertising Rates and Schedules

Ad Type

Full page Full page back cover

Center spread

Junior page

Cost $5,250 $7,750 $15,000 $3,000

Full page 10.38” (W) x 16” (H)

Half page vertical 5.1” (W) x 15.65” (H)

Ad Type

Cost

Half page vertical Half page horizontal Quarter page vertical Quarter page horizontal

$2,750 $2,750 $1,750 $1,750

Double truck 21.76” (W) x 16” (H) Center Spread

Half page horizontal 10.38” (W) x 7.825” (H)

Please note: There are no bleeds in the National Cattlemen. There is ½ inch of white space on all four sides of each page.

White area in illustrations equals advertisment space.

Junior page 7.73” (W) x 10” (H)

Quarter page vertical 5.1” (W) x 7.825” (H)

Quarter page horizontal 10.38” (W) x 5.22” (H)

Directions

N AT I O N A L

CATTLEMEN

The trusted leader and definitive voice of the beef industry

THE OFFICIAL PUBLICATION OF NCBA • 2018

NCBA.org

The semi-annual National Cattlemen Directions issues serve as the reference publications for the cattle industry. The fall edition offers an in-depth review of NCBA and its activities, a state-of-the-beef industry report, feature-length editorial and the popular CattleFax segment rankings and statistics. The spring edition features management and industry education articles.

Frequency: Semi-Annual Magazine

DIRECTIONS

State of the Association Report CattleFax Top 25 Industry Lists Legislative Outlook

Circulation: 25,000+ Audience: NCBA members, Allied Industry and Product Council members, state affiliates, members of Congress and industry stakeholders

Production Schedule Edition

Materials Deadline September 6, 2018 March 18, 2019 September 6, 2019

Fall 2018 Spring 2019 Fall 2019

Approximate Mail Date October 1, 2018 April 6, 2019 October 1, 2019

Advertising Rates and Sizes Agency Discount: 15% off

Size

Double page spread

Outside back cover Inside front or inside back cover

Full Page

Full page with bleed 8.875” (W) x 11.375” (H) Live area: 7.125” (H) x 9.6” (W) Trim size: 8.375” (W) x 10.875” (H)

Cost $9,000 $7,750 $5,175 $4,500

Full page no bleed 7.125” (W) x 9.6” (H)

Size Two-thirds page Half page Third page Quarter page

Cost $3,750 $3,000 $2,750 $2,250

Two-thirds page 4.735” (W) x 9.56” (H)

Double page spread with bleed 17.25” (W) x 11.375” (H) Live area: 15.5” (W) x 9.625” (H) Trim size: 8.375” (W) x 10.875” (H)

Half page Vertical: 3.36” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 4.76” (H)

Quarter-page Vertical: 3.36” (W) x 4.76” (H) or Horizontal: 7.14” (W) x 2.34” (H)

Third Page Vertical: 2.32” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 3.2” (H)

Feature Article Examples GENETIC ENETICT ECHNOLOGIESON ONTHE THEH HORIZON ORIZON G ENETIC TTECHNOLOGIES ECHNOLOGIES ON THE H ORIZON G HerefordAssociation Association(AHA) (AHA)released released itsown own Hereford Hereford Association (AHA) released itsits own ‘single-step’ evaluation inDecember December of2017.

2017.The The ‘single-step’ evaluation ‘single-step’ evaluation ininDecember ofofsome 2017. DNA The method used by the AHA allows for methodused usedbybythe theAHA AHAallows allowsfor forsome someDNA DNA method markerstotohave havelarger largereffects, effects,and andthus thusinfluence influencea a markers markers to have larger effects, and thus a resulting EPDmore morethan than others.

Thisisinfluence isthe theprimary primary resulting EPD others.

This resulting EPD more than others.

This is the difference between theapproach approach taken byprimary theAHA AHA difference between the taken by the difference between the approach taken by the AHA ascompared comparedtotoAAA AAA interms termsofofincorporating incorporating asasgenomic comparedinformation to AAA ininterms incorporating theirof NCE. International genomicinformation informationininin their NCE. International genomic their NCE. International GeneticSolutions Solutions(IGS) (IGS) isa acollaboration collaboration between Genetic is between Genetic Solutions (IGS) is a collaboration between multiple U.S. and Canadian breed associations. multipleU.S. U.S. andCanadian Canadianbreed breedassociations. associations. multiple Thisgroup groupisand iscurrently currentlyworking workingtowards towardsa amultimultiThis This group is currently working towards a multibreed genetic evaluation usingthe thesame same underlying breed genetic evaluation using underlying breed genetic evaluation using the same underlying method asAHA AHA toproduce produce a‘single-step’ ‘single-step’ genomic method as to a genomic method as AHA to produce a ‘single-step’ evaluation.

These evolutions areexciting excitinggenomic and evaluation.

These evolutions are and evaluation. are exciting and representaThese alarge largeevolutions leapforward forward ourability ability represent leap inin our toto represent a large leap forward in our ability to utilizegenomic genomicdata. data.There Thereare aremore more usesfor for utilize uses utilize genomic data.

Thereand are certainly more usesmore for changes genomic data, however, genomicdata, data,however, however,and andcertainly certainlymore morechanges changes genomic onthe thehorizon. horizon. on on the horizon.

Parentagedetermination, determination, Parentage Parentage Trackingdetermination, andcontrol controlofofinbreeding, inbreeding, Tracking and Tracking and control of inbreeding,of lethal and Identification andmanagement management Identificationand and lethaland and Identification management ofoflethal sub-lethalhaplotypes, haplotypes, sub-lethal sub-lethal haplotypes,and, Breedidentification, identification, Breed and, Breed identification, and, Estimating retained heterozygosity.

Estimating retained heterozygosity.

Estimating Moreover,toretained toget getthe theheterozygosity. mostout outofofgenomic genomicselection selection Moreover, most Moreover, to should get the most out following of genomic selection producers consider the guidelines producersshould shouldconsider considerfollowing followingthe the guidelines producers guidelines below. below. below.

Theincreasing increasingavailability availabilityofofgenomic genomicdata dataininbeef beef The The increasing availability genomic data in increasing beef catt le populations lends of itself to more than

2)Both Bothmale maleand andfemale femaleanimals animalsshould shouldbebegenotyped. genotyped.

2)2)Both male and female animals should be The promise of genomic selection hasgenotyped. always

1)All Allanimals animalswithin withina acontemporary contemporarygroup groupshould should be 1)1)All animals within a contemporary group should bebe genotyped. genotyped. genotyped.

Ifgenomic genomicdata dataare aremeant meanttototruly trulyenable enable If If genomic data are meant to truly enable selectiondecisions, decisions, thisinformation information mustbebe selection this must selection decisions, this information must be collected onanimals animals before selection decisions collected on before selection decisions collected on animals before selection decisions aremade. made.The Thereturn returnon oninvestment investment ofthis this are of aretechnology made. Theisreturn on investment of ifthis substantially reduced it isused used technologyisissubstantially substantiallyreduced reducedififititisisused technology afterthe thedecision decisionisismade. made. after after the decision is made.

Top 25 Cow-Calf Operators 1

Deseret Cattle & Citrus St. Cloud, FL

Head Office: St. Cloud, FL Owner: Farmland Reserve, Inc. CEO: K. Erik Jacobsen States of Operation: Florida

2

Simplot Livestock Co. Grand View, ID

Head Office: Grand View, ID Owner: Simplot Family CEO: Thomas J. Basabe States of Operation: Idaho, Oregon, Nevada, Utah

3

King Ranch Houston, TX

Head Office: Houston, TX Owner: King Ranch Family Shareholders CEO: Robert Underbrink States of Operation: Texas, Florida

4

Lykes Bros.

Inc.

Okeechobee, FL

Head Office: Okeechobee, FL Owner: N/A CEO: Charles P. Lykes, Jr. States of Operation: Florida

5

Silver Spur Land and Cattle Encampment, WY

Head Office: Encampment, WY Owner: N/A CEO: Thad York States of Operation: Wyoming, Colorado, Nebraska, New Mexico

National Cattlemen & Directions Readership by State

Direct Access to NCBA Members

94%

45,000

of NCBA readers say their primary source of news and information is a newspaper

42%

of National Cattlemen readers generate more than $100,000 in income from cattle every year

monthly readership of National Cattlemen when counting pass-through readership

55%

of National Cattlemen readers read half or more of the newspaper

49%

of members read the National Cattlemen to obtain information that helps their operation, which is significant readership when compared to other leading ag

publications

National Cattlemen & Directions Readership Demographics Type of Operation Cow-calf

100

Stocker operator Farmer feeder

79%

80

Feeder or feedlot Seedstock, purebred

60

Dairy Livestock Market operator

40

20

17%

15% 7%

11%

0

Feedlot

Cow-Calf

Number of Cattle Marketed Annually

Size of Operation 40 35

Less than 50 head 50-99 head 100-199 head 200+ head

32%

30

15 10

21%

20%

20

20%

22%

15

10

5

5 0

Less than 50 head 50-99 head 100-199 head 200-499 head 500-599 head 600-999 head 1,000+ head

23%

25

23%

25 20

3%

1%

0

9%

9% 4%

3%

a t il to

PHOENIX Cattle Industry Convention

& NCBA Trade Show

January 31-February 2, 2018 Cattle Industry Convention

a t il to

PHOENIX

& NCBA Trade Show

January 31-February 2, 2018

Beef Resource Guide

2018

Cattle Industry

Convention

&NCBA Trade Show

The Beef Resource Guide is the official onsite program of the 2019 Cattle Industry Convention and NCBA Trade Show. The publication includes convention details, event information, trade show exhibitor listings, key industry contacts and more.

January 31-February 2, 2018

BEEF RESOURCE GUIDE

Frequency: Annual Circulation: 8,000+

#BEEFMEET

www.BeefUSA.org

Front Cover.indd 1

Audience: Annual Convention Participants

12/21/2017 1:49:00 PM

Advertising Rates and Sizes

Ad Size and Description

Ad Cost

Resource Tab Pages

Full Page, 4-color (only 18 available)

$2,500

Inside Front Cover

Full Page, 4-color

$3,000

Inside Back Cover

Full Page, 4-color

$3,000

Ad Type

Note Page

Full Page, Watermarked, 1 color

$750

Ad Specs

Convention Package - $15,000

This package includes a back-cover advertisement as well as tearoff cover tab that can be used to drive traffic to your booth.

Front cover with doublesided tear-off cover tab.

Cover Ad 6” (W) x 8.5” (H) Add .25” bleed all around

Notes & Tab Ad Page 5.5” (W) x 8.5” (H) Add .25” bleed all around.

Allow .5” inset on spiral side to avoid any copy being cut off.

Allow .5” inset on spiral side to avoid any copy being cut off.

Trade Show Map - $12,000

You company will be called out among the 300+ exhibitors onthe fold-out trade show map, which will include panel advertiment and banner ads thoughout.

Mention of sponsorship on front cover of fold-out map and a panel ad.

Custom Options Call for Pricing

Ad across the bottom of the trade show floorplan is included.

Customize the Beef Resource Guide with a branded sleeve, shrink wrap, etc.

Ad sales close: December 7, 2018 • Materials due: December 12, 2018

TELEVISION OPPORTUNITIES NCBA’s in-house television studio is home to the highly viewed Cattlemen to Cattlemen show. In addition to the TV show production, the studio is available for production of your broadcast media needs. With full, high-definition video and post-production capabilities, NCBA can help you maximize your exposure to a broad audience through video for broadcast, webcast, social media and much more. Contact us today to discuss a custom package to meet your needs.

• Weekly Airings: Tuesday — 8:30 p.m.

Wednesday, 12:30 a.m., Saturday — 9:00 a.m. (Eastern time) • Approximately 25 original productions per calendar year • Opportinities to customize messaging and target grid placement • Additional value-add airing via re-run episodes

Viewership Demographics Viewership By Month

68%

of NCBA members watch Cattlemen to Cattlemen at least once a month or more frequently

2.0

Millions

1.5

YouTube Viewing Analytics

1.0

.5

0

ne July Aug ept Oct Nov Dec Jan Feb Mar pril S A 2018 2017

Ju

Nielsen Ratings

Average monthly viewership of 1.16 million!

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

By Age: 13-17 18-24 25-34 35-44 45-54 55-64

Male

Female

65+

PACKAGES AND RATES Commercial Packages n

n

Monthly - $15,000: 12 airings of a fully produced 30-second commercial spot.

Quarterly - $45,000: 36 airings of a fully produced 30-second commercial spot.

n

Yearly - $100,000: 120 airings of a fully produced 30-second commercial spot.

* Sponsor to provide fully produced 30-second spot 3 weeks prior to first airing.

We can make your commercial!

Don’t have a commercial already produced? The Cattlemen to Cattlemen team can help.

Full to partial production services are available to get your 30-second spot ready to air!

Education Segment – $25,000 Highlight your company’s products/services in a unique educational segment. n

5-7 minute segment produced at a location of your choosing

n

Package includes a full production crew, two rounds of edits, show promotion on social media channels and a minimum of three airings

n

After airing, a link to the full segment is provided for use on your digital platforms

Taped Panel Discussion Show – $35,000 Bring together your company’s experts and customers to discuss your latest product/service offerings. n

One hour panel discussion show is fully produced from the Cattlemen to Cattlemen studio in Denver, or location of your choosing

n

Package includes a full production crew, show promotion on social media channels and three airings

n

After airing, a link to the full segment is provided for use on your digital platforms

PACKAGES AND RATES

NEW

TV Opportunities

Block Feature – $3,000/month Your company and/or product will be featured in a

n

10-second “bump,” which is used to bring the show back from a commercial break n

Your company to provide video footage

n

Includes two “bumps” per episode with website and/or contact information on the screen while the video is playing

n

12 airings

Closed Caption - $2,000/month n

A Day in the Life

Your company and/or product will be mentioned as the closed caption sponsor at the start and close of the show

n

n

Includes full-screen graphic at the close of the segment with your company and/or product logo and website

12 airings

A Day in the Life – $3,500/segment This is a favorite among Cattlemen to Cattlemen viewers! n

Host Kevin Ochsner will announce the sponsor before and after the segment

n

Includes full-screen graphic at the close of the segment with your company and/or product logo and website

n

3 airings

Market Outlook – $3,500/segment

Market Outlook

Quarterly market update with industry experts n

Host Kevin Ochsner will announce the sponsor before and after the segment

n

n

Includes full-screen graphic at the close of the segment with your company and/or product logo and website

Watch Cattlemen to Cattlemen episodes, sponsored segments and more on YouTube. www.youtube.com/user/CattlemenToCattlemen

3 airings

Advertising Information All pre-produced spots must be received by NCBA’s Cattlemen to Cattlemen three weeks prior to scheduled air date.

Most tape formats are welcome, including: XDCam, HDCam, Hard Drive, .wvm.

Spots should be 6x9, 4x3 safe.

Send materials to Kate Maher at kmaher@beef.org.

DIGITAL MEDIA Reach your target audience and elevate your customer base through NCBA’s website and digital media outlets. NCBA’s membership is interested in the information you have to share, so your media buy/package can be leveraged by including our social media marketing. Improve your brand presence and marketing message through our website as well as Facebook, Twitter posts and more.

NCBA.org • 58,650 page views per month

www.NCBA.org

• 24,984 unique visitors per month • 48,180 banner ad impressions/month Social Media • Facebook (NCBA): 105,361 likes • Facebook (C2C): 15,041 likes • Twitter: 22,197 followers

Ad Rates/Format NCBA.org

Social Media

Home Page —Tile Ads • Three-month Placement • Six-month Placement • Twelve-month Placement

$1,500 $2,500 $4,800

Internal Page — Banner Ads • Three-month Placement • Six-month Placement • Twelve-month Placement

$1,200 $2,000 $3,800

Standard Package • Four Facebook & Four Twitter Posts

$3,000

Customized Package Contact us to build a package that contains additional opportunities such as Twitter Chat, Instagram Story, or a Snapchat takeover to highlight your products/services.

Tile Ads: 300 x 250 pixels* • Banner Ads: 320 x 50 pixels* *Accepted files: JPG, GIF, Flash/SWF

Digital Media Demographics

NCBA.org Pageviews as of May 2018 20% 15%

14.% 11.%

10%

10%

8%

11% 7.%

0%

25-34

35-44 Male 59%

of Twitter followers have a household income of $100,000 or greater. 58% of users are male and 42% are female

9.% 7%

6%

45-54

55-64

5%

By Age: 18-24

43%

9%

5%

3% 65+

Female 41%

Facebook Fans as of May 2018

Cattlemen to Cattlemen Fans as of May 2018 20% 15% 10%

20%

16% 9%

7%

14% 11%

8%

11%

0%

10%

8% 5% 5%

5%

By Age: 18-24

25-34

35-44 Male 58%

15%

15%

45-54

55-64

Female 42%

3%

3%

65+

10%

12% 8%

12%

10%

9%

8%

5% 0%

By Age: 18-24

25-34

35-44 Male 54%

45-54

5% 5%

55-64

Female 46%

3% 3% 65+

MEDIA KIT

SALES CONTACTS and ADVERTISING INFORMATION

Media Sales Team

Marvin Kokes 303-850-3339 mkokes@beef.org

Jill DeLucero 303-850-3321 jdelucero@beef.org

Nicole Bechtel 503-756-1538 nbechtel@beef.org

Beka Wall 303-850-3345 bwall@beef.org

Becca Brown 303-850-3377 rbrown@beef.org

For the following, please send content to:

National Cattlemen, Directions and Beef Resource Guide Send editorials to:

Send advertisements/artwork to:

Brittany Schaneman 303-850-3370 bschaneman@beef.org

Cindy Fitzsimons 303-850-336 cfitzsimons@beef.org

Cattlemen to Cattlemen

Digital Media

Send materials to:

Send materials to:

Kate Maher 303-850-3300 kmaher@beef.org

Brittany Schaneman 303-850-3370 bschaneman@beef.org