2020 Media Kit

N A T I O N A L C AT T L E M E N N A T I O N A L C AT T L E M E N

N AT I O NN A L

A T I CATTLEMEN C AT T O N A L

The trusted leader and definitive voice of the beef industry

The trusted leader and definitive voice of the beef industry

March 2019 • Vol. 35, No. 6 • NCBA.org

The trusted leader and definitive

LEME

N

Th e tru THE OFFICIAL PUBLICATION OF NCBA • 2018 THE OF ste d lea NCBA.org FICIAL de r an PUBLICA d de fin TION OF itiv e vo ice of the NCBA • 2019 be ef ind

voice of the beef industry

ust ry

NCBA.org

• NCBA.org April 2019 • Vol. 35, No. 7

Help Us Repeal and Replace Rule The 2015 WOTUS those who support the effort to fully

After years of uncertainty stemming repeal and replace the 2015 WOTUS the to from the disastrous 2015 Waters of rule. Each and every producer needs United States (WOTUS) rule, farmers step up to the plate and tell the federal and ranchers want clean water and clear government how they feel. We cannot rules. The Obama-era rule represented let the voices of radical activists drown an egregious example of federal out the voices of America’s cattlemen overreach. The rights of states and local and cattlewomen. land managers were sacrificed while One quick and easy way to to expanded jurisdiction Uncle Sam’s show your support for the Trump features. even the most trivial water submitting is by Trade The 2019 Cattle IndustryAdministration Convention and NCBA Show in New Orleans was a success. Take a look at some of the highlights.

Legal challenges have continued to a public comment. Two federal U.S. tie up the 2015 WOTUS rule in the government agencies, the EPA and courts. Nonetheless, despite the Trump Army Corps of Engineers, are accepting Administration’s best efforts, the rule public comments on the issue until remains in place and is law of the land April 15, 2019. exempt are rest (the click on and states 20 in over Go to policy.ncba.org, Cattle producers regulatory burden on smaller operations and It is timehave grown ruling).

2015 WOTUS”

By Ethan Lane, Senior Executive Director recreation by seeking to protect new due to a separate court Replace make and “Repeal accustomed to dealing with legal action it easier for FSA officials to approve Protection your recreation areas across the nation. of NCBA Federal Lands submit to tell the Environmental front page to and the reality on that from activist groups. Sadly, process loans. Producers were able is enough!

You may remember Patagonia’s The 2019 Cattle Industry Convention Agency (EPA): Enough today. comment does not make new attacks any easier to get quicker access to the capital and dishonest conduct in the Bears Ears and NCBA Trade Show in New Orleans the text printthey Late last year, thetoTrump Producers stomach. The latest front was opened can also support needed. Red tape in the federal National Monument boundary fight provided a platform for western ranchers to replace the to: Administration moved and mail in December 2018, whenbelow a coalition of it in government was cut. Everybody won. last year. Patagonia drummed up to address emerging challenges in the and for all.

Protection the environmentalist 2015 WOTUS rule once Unfortunately, environmentalists launched aU.S. new Environmental lawsuit support from urban public land lovers federal lands ranching industry and definition Office faulty a on Center, relying Docket of EPA Instead aimed squarely at feedlotsAgency, with between coalition did not see things in the same light. to oppose the Trump Administration pass policy to guide political action in narrows 28221T, rule1,000 newand Code Docket, Mail of a “WOTUS,” the500 head of cattle.

The outcome In their recent court filing, they argued that of Water recommendations to reduce the Utah Washington, D.C. This year, NCBA’s to power NW, returns Avenue will have major implications forPennsylvania producers the FSA environmental review exemption for federal jurisdiction and 1200 monument’s 1.35 million-acre boundary.

Federal Lands Committee passed policy where the Washington, DC 20460. thattheis country. across 500-1,000 head feedlots is illegal. The filing states. Producers know Bold, often over-stated claims about the to address an issue that may prove to modify The story began back in 2016, when are encouraged argues thatto feedlots are a significant cause Producers power belongs. be more challenging NCBA’s than the ominous top priority.”industry’s impact to local economies Regulating groups fit.land, air, andFormal activist they see to as pollution Agreement on the United States Department of Agriculture water, and the language of public coverage, touting presence of fringe environmental activists dominated Unfortunately, many or edit Delisting Rule Gray Wolf opposition Corps, (USDA) Farm Service Agency (FSA) began transparency of feedlot Lab-Grown actions is nowFake Meat numbers ranging from $300 - $900 – the recreation and outdoor industry. and Armythat EPA continue to signal stiff Dear of the gray of not talking aboutThe re-exemption. The U.S. DepartmentI am In their billion, and unfairly slamming the exempting 500-1,000 headAsfeedlots due to the gatesrecovery left I respectfully producer,limited to any proposed changes. a cattlefrom is United States Food in the wolf and the the livestock industry for degrading the from public lands visitors, spooked environmental review The constant repetition Agriculture of misleading(USDA) open Protection remain with view, power shouldextensive that the Environmental quest processes. story. success (FDA) range.

As a result, urban populations conservation be a livestock from gunshots, or scattered The change was designed to ease the claims about cattle production and the should and Administration – Engineers and Drug federal government Agency and Army Corps of in the became engaged in the debate and litter. These for are familiar inconveniences wolf populations environment maddening.

But the a formal agreement Gray the 2015areWaters announced used to heavily regulate agricultural fully repeal and replace stable flooded the federal government with reached for the western livestock industry, but have importance of the lawsuit extends far beyond States United fake meat rule. regulating lab-grownthey producers. Since the new water rule of the United Statesa(WOTUS) comments in theopposition of the reduced rarely threaten thepopulation livelihood oflevels, an prompting debate about beef’s environmental impact.

The formal products March 7, 2019.

WOTUS rule with was announced, activist groups have boundaries.

Replacing the 2015 In operation. That’s not the case today. fact, the lawsuit is part of a broader activist lead U.S Fish and Wildlife Service rule will restore agreement solidifies USDA’s enlisted thousands of supporters in I am talking about the new tone As we compare these groups to the new, proposed water strategy that uses federal environmental removing the species to proposeand production role in the spreading provide their cause. through advertisements the likes of the Center for Biological private landowner rights reviewsand to increase the costsoversight of doing endangered meatby the from the list fake In the face of fierce activist national media recreation and of to rural labeling of lab-grown and Diversity or the Western Watersheds, relief and business tie producers up in protracted significant regulatory as known the process with (a species responding outdoor industry. It sways in favor of opposition, they are becoming equally if not more products. legalsacrificing battles. proteccommunities, without radical its own use over others,“delisting”). accusing the Unfortunately, influential with lawmakers. Where they full force of our industry is the best Activists have learned how toUnder the terms of the tion of federal waterways. activists livestock community of irreversible differ seem is their intentions. The efforts by the way to ensure success. The Trump clarity agreement, USDA will be responsible environmental artfully exploit the federal government’s rule restores The new clean water cycle offall back to their bottom damage and an unwarranted endless industry on using an outdoor intentpresence.

Administration needs to hear from environmental review processfor to inspecting achieve all facilities that federal proby clearly defining where It also places importance on the and procedural to to increase recreation to tricks line. They want or label lawsuits their ends. Environmental reviews are rife process, package, harvest, benefits of recreation to the American tections do and do not apply. It would simply increase sales, and they are using from stop the move. derivedwith with opportunities on products cell-cultured governments for legal challenges economy, no acknowledgement also give state and local Oregonand “grassroots” argument an economic March 12, 2019, both substance data, analysis) andor poultry.ofAll best to how (e.g., theproduct stewardship providedOn by western livestock more flexibility to determine to do it. testified Huffman process (e.g., timeline of the review).

What is be subject USDA’s cattleman Rodger also rancherstoand landowners. labels will within their borders. manage the waters more, The right of the outdoor industry’s cattle industry opponents have every and verification U.S. House of Representatives toisthe Today, their message blanketing pre-approval rule, farmers and use of public lands With this new water on is not up for incentive to introduce as many challenges will be Resources subcommittee Washington and is in front of decisionNatural responsible have to process. FDA no longerSince debate. We arethe fighting to uphold ranchers like me will as possible. the federal government about makers on both sides ofWater, the aisle.

In and Wildlife Oceans safety premarket the by conducting for the true concept navigate the uncertainty cannot created approve a producer’s request for thatof multiple use. This Congress, the outdoor recreation delisting. He explained gray wolfindustry and overseeing cell does not seek to prioritize action until the environmentalconsultations review is has engaged in legislation like theproducers concept 2015 WOTUS rule. across the country livestock and growth. one use over another. Instead, rule is activist groups collection WOTUSsettled, completely are keen Recreation Not Red Tape Act that was Right now, the 2015 the environment stewards of ranching serve as of thein the House Natural must be assured of our place the release while states, out debated Resources on22 dragging theregureview processUpon as long currently in effect in in conservation.

Jennifer on public land as well.

President just last year.and The allies Republicanagreement, NCBACommittee as possible. are in effect in the lations from the 1980s to Continued on page 4 Despite the efforts of some forward look supported legislation prioritized “we Continued on page 4 said new the Houston finalized, If remaining 28 states. in Congress to vilify livestock working collaboratively with the proposal would establish a consistent nasteps, producers, effective wildlife FDA on next USDA andMARKET the patchwork SNAPSHOT WEEK ENDING 2/22/2019 (prices vs. year ago) tional standard, replacing IN THIS ISSUE depends on including the development of a more conservation that has confused farmers, ranchers, and FED STEERSthe partnership SOUTH CENTRAL CHOICE OMAHA CASH concerning the LIVEstrengthening Leadership Comments 2 detailed framework 500-600 LB. STEERS CORN landowners. Despite being true stewards and agenciesBEEF government BOXED between Ensuring that all stage. and harvest cell farmers $124.74 $216.68 $3.68 $168.33 environment, and Governance 3 of the land ranchers. lab-grown fake meat products are with the uncertainty ranchers have lived on page 5 Continued3.9% Federation News far 8 safe and accurately 3.9% 4.5% labeled remains 5.7% caused by the 2015 WOTUS rule for

New Lawsuit Targeting USDA Highlights Activist Playbook

New Recreation Policy to Protect Federal Lands Ranchers

Public Policy Priorities Update

PRSRT STD U.S. Postage PAID Denver, CO Permit No. 1673

ASSOCIATION NATIONAL CATTLEMEN’S BEEF 300 9110 E. NICHOLS AVENUE, SUITE CENTENNIAL, CO 80112

NATIONAL CATTLEMEN’S BEEF ASSOCIATION 9110 E. NICHOLS AVENUE, SUITE 300 CENTENNIAL, CO 80112

PRSRT STD U.S. Postage PAID Denver, CO Permit No. 1673

DIRECTIONS

too long.

Market Matters

10

Leadership Comments 2 6 Federation News

SOUTH CENTRAL 500-600 LB. STEERS $170.27

Governance

10

.6%

Market Matters

12

$171.29

$208.47

$129.75

$176.25

MARKET SNAPSHOT WEEK ENDING

IN THIS ISSUE

2019 SP RI

NG DIR

ECTIO

NS

$3.48

3/29/2019 (prices vs. year ago) CHOICE BOXED BEEF $228.95

OMAHA CASH CORN $3.70

3.3%

2.1%

6.2%

$125.90

$224.18

$3.49

LIVE FED STEERS $130.00

State of the Association Report CattleFax Top 25 Industry Lists Legislative Outlook

National Cattlemen’s Beef Association

National Cattlemen’s @BeefUSA

National Cattlemen’s Beef Association

NATIONAL CATTLEMEN DIRECTIONS BEEF RESOURCE GUIDE CATTLEMEN TO CATTLEMEN NCBA.ORG SOCIAL MEDIA

NATIONAL CATTLEMEN’S BEEF ASSOCIATION

MEDIA KIT 2019-2020 PRINT

TELEVISION

D I G I TA L

NCBA MEMBERS WANT TO BUY YOUR PRODUCTS! Planned Member Purchases in the Next Two Years 33% AI Equipment 95% Animal Health Products 32% ATV 86% Bagged or Bulk Feed

23% Chutes 27% Electronic ID Tags 97% Feed Supplements/Trace Minerals 89% Fencing Supplies 83% Fly Control 23% Genetic Testing/Tracking Tools 62% Grass Seed 36% Hay-Making Equipment 45% Livestock Handling Equipment 31% Livestock Insurance 29% Livestock Trailer 50% Livestock Watering Tanks/Systems 48% Pickup Truck 13% Scales 19% Skid Steer 34% Skid Steer Attachments 17% Steel Farm Building 77% Tires for Farm Equipment 85% Tires for Pickup Truck 29% Tractor 38% UTV or Side-by-Side 0 10 Percent

20

30

40

50

60

70

80

90

100

NCBA’s media properties can help you reach your target customers and market your products.

90%

NCBA members manage 90 percent of the nation’s fed cattle market

10 Million

NCBA members manage nearly 10 million head of beef cattle

49%

of NCBA members say they are more likely to purchase from a company that supports NCBA

Data in this document is provided by the 2019 Luce Research & Marketing Study, and NCBA’s social media and Google analytics.

PRINT OPPORTUNITIES N A T I O N A L C AT T L E M E N The trusted leader and definitive voice of the beef industry February 2019 • Vol. 35, No. 5 • NCBA.org

Houston Brings a Lifetime Worth of Experience to her New Role

NATIONAL CATTLEMEN’S BEEF ASSOCIATION 9110 E. NICHOLS AVENUE, SUITE 300 CENTENNIAL, CO 80112

PRSRT STD U.S. Postage PAID Denver, CO Permit No. 1673

When Jennifer Houston ascends to the role of NCBA president in New Orleans during the annual Cattle Industry Convention and NCBA Trade Show, she will be bringing more than three decades of volunteer leadership experience to the table, along with a lifetime of experience in the cattle business.

Houston has served in countless roles, beginning at the local and state levels in her home state of Tennessee, where she and her husband, Mark, own a cow-calf operation and East Tennessee Livestock Center, an auction market which sells more than 50,000 head annually.

“I grew up on a farm in west Tennessee, near Memphis, where we raised cattle and hogs,” said Houston.

“I graduated from the University of Tennessee with a degree in animal science and that’s also where I met my husband Mark, whose family operated a livestock auction market.

“After we were married, I moved to east Tennessee and started working at the auction market. Today, in addition to the market, we also run some stocker cattle and we also feed some, in addition to the cow-calf side of the farm. It all comes pretty naturally to me, having been in the livestock industry most of my life,” she said.

Houston explained that east Tennessee is a major hub for the cattle industry, and the producers who live in the region enjoy some unique benefits; a centralized location between major cow-calf regions and proximity to major feeding states being among them.

“East Tennessee is a beautiful part of

the state. We’re close to the Southeast United States, but we’re not far from Kansas, Nebraska, Texas and other cattle feeding states. The centralized location gives us a lot of opportunity to market cattle here and serve as a hub for individuals looking to source good quality feeder cattle,” said Houston. “We’re also fortunate because we’re able to grow a lot of grass with good moisture and a have a long growing season, so it’s a really great situation for raising cattle.”

In addition to the regional advantages, Houston cites her experience in the livestock auction market business for giving her a unique perspective on the beef industry. And being at the auction market helps her keep a finger on the issues and their impact on cattlemen and cattlewomen. Houston says that connection to grassroots cattle producers was one of the reasons she started working on behalf of the industry as a volunteer leader.

“I’ve always felt that we have to speak up for ourselves. Nobody else is going to do it for us,” she explained. “A lot of people don’t have time to give back to the industry as a volunteer, for a lot of reasons, but I feel fortunate that my schedule allows me the flexibility to serve my fellow beef producers.

“In addition, I’ve always felt strongly that I serve for those who can’t be away from their operations, and that’s something that brings me a lot of joy and satisfaction. I’ve always hoped that I am doing good for the industry and speaking for those that don’t have the opportunity to serve” Houston’s service began in the mid1980s within the state of Tennessee, when the national Beef Checkoff Program was first beginning.

“At the time, I started out with a seat on the Tennessee Beef Industry Council,” she said. “I served there for several years, eventually serving as chairman, and then I went on to represent Tennessee on the National Live Stock and Meat Board, prior to the merger of the Meat Board and National Cattlemen’s Association.”

“Following the merger, I went on to serve on a number of committees on

the Federation side of the organization, from food service, to new product and innovation, advertising and eventually chairing some of those same committees.”

More recently, Houston has served the industry at the national level as an NCBA officer on the Federation side of the association as both Federation vice chair and Federation chair.

“I’ve been privileged to serve the beef checkoff for a lot of years and I’ve been fortunate to have seen a lot of positive changes come about for our industry because of it,” according to Houston. “When I started serving as a checkoff volunteer, we were just rolling out the Beef. It’s What’s for Dinner. campaign, and now that’s come full circle and we’re refreshing that brand.

“A lot of our industry’s checkoff efforts, whether it’s in research, marketing, promotion or education, have really paid dividends through the years.

In my early days serving on checkoff committees, we were talking about new products like the Flat Iron steak and today it’s on menus across the country.

There’s a lot of good that comes from the work we do. It’s been a true honor to play a role in some of those incredible changes,” she said.

After many years serving the beef checkoff, Houston has also gained significant policy experience. Following two years as a Federation officer, she served as chair of the Policy division before being elected vice president in 2017. Those years of experience will help shape her priorities as president of NCBA during the year ahead.

“Regardless of where we come from, or where we are, beef producers have much more that unites us than we do that divides us,” according to Houston. “There is a great deal we can agree upon. We all want less government interference.

We want to be free to raise cattle in the best, most efficient manner possible. We want to be free from the challenges from activist groups, whether they’re animal rights or lifestyle groups that want to put us out of business.

National Cattlemen The National Cattlemen is the official monthly publication of NCBA. Each issue focuses on current national and international topics that are relevant to the beef industry. This information, coupled with our regular Association features, makes the National Cattlemen a valuable monthly news source.

• • •

Frequency: Monthly Newspaper Circulation: 25,000+ Audience: NCBA members, Allied Industry and Product Council members, state affiliates, members of Congress, industry stakeholders

Continued on to page 4

Regular Feature Articles

MARKET SNAPSHOT WEEK ENDING 1/18/2019 (prices vs. year ago)

IN THIS ISSUE Leadership Comments 3 Governance

6

SOUTH CENTRAL 500-600 LB. STEERS $162.80

LIVE FED STEERS $121.94

CHOICE BOXED BEEF $213.70

OMAHA CASH CORN $3.56

Regular NCBA News and Updates Features: Industry News Briefs NCBA Policy Updates Federation News Market Matters

8

14 & 15

1.8%

1.7%

2%

7.7%

$165.91

$119.92

$209.61

$3.30

Market Reports and Outlook Public Lands News Beef Quality Assurance

Ag Lending Perspective Industry Education & Stewardship Federation News and Updates

Market Matters

Federation Page 8

Checking in on the Beef Checkoff Monthly Weather Report

NATIONAL CATTLEMEN

www.NCBA.org

www.NCBA.org

NATIONAL CATTLEMEN 15

Market Matters Winter Weather Could Impact Cattle Market

By Michael Murphy, Vice President of Research and Risk Management, CattleFax A major snow storm came across much of the central plains feeding region the last week of 2018. This storm pushed the amount of precipitation in the 6-state feeding region to nearly double the long-term average during the fourth quarter. The impact on the fed cattle market became obvious, as fed cattle prices from the week prior to Christmas to the week of Christmas advanced from $118.73 to $122.63, before holding steady through the first part of January.

The accompanying chart illustrates that all the central U.S. feeding regions have received more moisture than the long-term average. The data for these six states represented is weighted, based on the number of cattle-on-feed for each region. What is prominent when looking at the data is the state of Kansas, with precipitation double the long-term average.

Today, the Kansas cattle feeding region is the wettest on record.

The impact of adverse winter weather is not only about precipitation, but also about temperature. During the fourth quarter, temperatures in the 6-state region are 3 degrees colder than the 30-year average. Specifically, in Kansas the average temperature was 4 degrees colder.

Building beef demand by inspiring, unifying and supporting an effective state/national checkoff partnership.

Kansas Beef Council Hosts Digital Influencer Workshop The Kansas Beef Council hosted 14 digital influencers from the Kansas City area for the second “Meat Up Kansas City”

event in November. Chef Dave Zino of NCBA, a beef checkoff contractor, led participants through a workshop that focused on umami flavors in cooking beef, finishing the event by demonstrating an umami-packed Ribeye steak with blue cheese butter.

The influencers had a chance to participate in blind taste tests that included a variety of types of beef prepared in different ways. They shared images and videos with their followers throughout the event. Each influencer was sent home with the ingredients to make a Ribeye steak with blue cheese butter, and most made the dish over the weekend and shared the recipe on their social media accounts.

The digital influencers in attendance have more than 850,000 followers on their social media posts.

Members of Minnesota’s Top of the Class team received advanced message training in an immersion experience in Colorado Jan. 8-10. The dozen member team, representing the Minnesota Beef Council and Minnesota State Cattlemen’s Association, toured a feedlot and packing facility and heard from NCBA and U.S. Meat Export Federation staffers to gain better understanding of beef industry issues, challenges and opportunities. Checkoff staff also outlined efforts to build beef demand, including work conducted in the NCBA Culinary Center and Digital Command Center.

approaches from NYBC staff and outside experts of communications strategies.

“After today’s training I feel more confident

NCBA News N A T I O N A L C AT T L E M E N

Post-tour surveys gauged the tour’s effectiveness. One intern commented, “Very positive! Clean environment, ethical and humane animal treatment. Beef has a place at the table along with healthy, whole foods. 5/5 stars experience!”

Beef Sustainability at ASU

Source: U.S. EPA GHG Inventory, 2016

Slide from Sara Place Presentation.

Titled “Beef Sustainability and Ranching in Arizona,” the panel discussed the commitment of the U.S. beef industry to measuring and improving sustainability.

Topics included cattle’s upcycling abilities. A video recording of the presentation is on www.youtube. com/ArizonaBeefCouncil.

NCBA Petition Seeks Regulatory Relief for Livestock Haulers

er, CO it No. 1673

A new NCBA petition delivered to the Department of Transportation (DOT) asks the federal government to grant livestock haulers additional flexibility on Hours of Service (HOS) requirements. Current rules pose a serious challenge to animal welfare and are not suited to the realities of livestock hauling. Finding a permanent solution to overly-restrictive HOS rules is a 2018 policy priority for NCBA. The petition asks for a five-year exemption from certain HOS requirements for livestock haulers and encourages DOT to work with the livestock industry to implement additional fatigue-management practices. Under the status quo, drive time is limited to 11 hours and on-duty hours are restricted to 14. Instead, NCBA and the

T STD Postage

Still a hot topic among students, sustainability was addressed in December as the ABC partnered with Arizona State University’s School for the Future of Innovation in Society to feature a presentation and panel discussion with Sara Place, Ph.D., beef sustainability expert for NCBA, and Arizona ranchers Chuck Backus and Dean Fish.

Students and professors from the School of Sustainability asked tough but relevant questions.

other petitioners requested that livestock haulers be granted approval to drive up to 15 hours with a 16-hour on-duty period, following a 10-hour consecutive rest period. Any livestock hauler wishing to operate under the extended drive time would be required to complete pre-trip planning and increased fatiguemanagement training.

“We are concerned that the 11- and 14-hour rules were not drafted with livestock haulers in mind and thus do not accommodate the unique character of their loads and nature of their trips,” the petition says. The current requirements “place the well-being of livestock at risk during transport and impose significant burdens on livestock haulers, particularly in rural communities across the country.”

The strong safety record of livestock haulers demonstrates their ability to ensure the well-being of both live animals and other drivers on the road. A 2014 analysis

Meet Corteva Agriscience™, Agriculture Division of DowDuPont. You used to know us as Dow AgroSciences — a company synonymous with range & pasture management. Building on that legacy, Corteva Agriscience can help take your land even further.

Focused on your business Corteva Agriscience is the only integrated agriscience company completely dedicated to agriculture. Combining the strengths of Dow AgroSciences, DuPont Pioneer and DuPont Crop Protection, we harness agriculture’s brightest minds and expertise. And we can quickly put all our energy into new solutions for ranchers.

Our goal: to enrich the lives of those who produce beef and steward the land. The relationships we hold with ranchers like you are key to solving tomorrow’s challenges. This commitment allows us to help ranchers reach their goals — and optimize the return on investment.

Moving pasture management forward S:9”

November 2018 • Vol. 35, No. 2 • NCBA.org

Until recently the winter season has been relatively mild for most of the United States. While there have been bouts of colder and snowy weather, the bouts have been of short duration and any periods of cold have been relatively short lived. However, that is all about to change!

Since this past fall, we have been in an El Niño across the subtropical Pacific. The warmer Pacific waters have beef industry played a part in helping to hold off any severe cold until recently. Over the past few weeks, the warmer El Niño waters have begun to slowly cool.

With less mild influence from the Pacific, some other factors are now coming into play to bring the coldest and snowiest weather of the season to the United States as we head into February. Some of these factors include the development of a Polar Vortex (a spinning column of very cold air) over Hudson Bay and a building high pressure ridge over the eastern Pacific.

The eastern Pacific high-pressure system will redirect the jet stream south into the lower 48 states during the month of February allowing several pushes of Arctic air south into the United States and southern areas of Canada.

The graphic above shows an example of what will be developing during the month of February. The combination of very cold air over central Canada and a diving jet stream from the eastern Pacific is not only a recipe for periods of very cold temperatures but also good chances for episodes of snowfall as well.

Beef producers can expect a strong likelihood of harsh winter weather at times in the month of February, especially from the Rockies to the Midwest and East Coast.

Long periods of cold temperatures, cold wind chills and periods of snow should be planned for during the month with the possibility of the cold and stormy weather persisting into early March.

Advancing Range & Pasture Management. Together.

You can always count on the highest level of field-proven products. Products such as GrazonNext® HL herbicide for broadleaf weed control, Remedy® Ultra herbicide for brush control and PastureGard® HL herbicide for mixed weed and brush control in one.

The industry’s most complete Range & Pasture herbicide portfolio is just the start. With an unprecedented pipeline of new solutions on the horizon, the future has never looked brighter. So we can help provide meaningful change where it matters most — on your land.

See how partnering with our trusted experts can make a real difference on your land.

Visit RangeAndPasture.com to learn more.

Label precautions apply to forage treated with GrazonNext HL and to manure from animals that have consumed treated forage within the last three days. Consult the label for full details. ™®Trademarks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners.

GrazonNext HL is not registered for sale or use in all states. Contact your state pesticide regulatory agency to determine if a product is registered for sale or use in your state. State restrictions on the sale and use of Remedy Ultra apply.

Consult the label before purchase or use for full details. Always read and follow label directions. ©2019 Dow AgroSciences LLC CR38-442-020 (01/19) BR DARP8RANG079

Kavanaugh is a Welcome Addition On October 8, Brett Kavanaugh, formerly of the D.C. Circuit Court of Appeals, became the newest Associate Justice of the United States Supreme Court. Sworn in by his predecessor, Justice Anthony Kennedy, Kavanaugh became the 114th person in American history confirmed to the Court.

Though Kavanaugh may have clerked for Justice Kennedy as a young attorney, his approach to environmental regulation is far different from his former mentor.

With his long history as an attorney and judge, Kavanaugh brings a wealth of knowledge to the bench and will be a key vote in many cases regarding environmental regulatory overreach.

In a 2016 Harvard Law Review article, Kavanaugh wrote that “the text of the law is the law.” Instead of supplementing statutory language, Kavanaugh will read the law narrowly, effectively changing the balance of the Supreme Court.

Waters of the United States (WOTUS) One of NCBA’s top priorities, and

bright-line rules.

The administration is working hard under President Trump’s 2017 Executive Order to rescind the harmful WOTUS definition and replace it with a definition that works for cattle producers and all regulated stakeholders. Upon finalization of a new WOTUS definition, litigation will ensue from environmental activist groups across the country.

NCBA has been litigating the flawed 2015 WOTUS Rule in the Courts and we will continue to fight the legal battle until we win. And it’s our expectation that the Supreme Court will get the final say. The Court must restore meaning to the term “navigable waters” written in the statute.

In our view, Justice Kavanaugh can be trusted to do just that.

Federal Groundwater Regulation

Circuit courts throughout the United States have recently considered the scope of “discharge of pollutants from point sources,” and whether a pollutant that reaches a navigable water through

1

DARP8RANG079 - NCBA National Cattleman Resize DARP8RANG079_R&P_Advertorial_JP1.indd

Saved at 1-11-2019 2:35 PM

From BR1008(meg)

By Meg Weichelt / Meg Weichelt

Approvals

Job Info Job Bill to Client

DARP8RANG079 DARP8RANG079 Corteva

Live Trim Bleed

6.73” x 9” 7.73” x 10” 7.98” x 10.25”

No. Pages No. Panels Folded Size Gutter Panel Sizes

1 None None None None

1st Rnd Due None

CD ACD

Copy Edit Alex Account Lindsay Producer Colleen/Maureen Images Approved None

Notes Filename: DARP8RANG079_JP1

Printed At

None

Fonts & Images Sarah Jaclyn

AD/Designer Grant Copywriter Mark Production Artist Meg Campaign Mngr Nicole

Fonts Gilroy (ExtraBold, Light, Bold) Images shutterstock_64542316_ALT_RT.tif (CMYK; 576 ppi; 52%), CortevaLegal_HorColor_CMYK.eps (32.2%) Inks Cyan,

Magenta,

Coating(s) None Stock & Weight None Bindery None

Yellow,

Black

T:10”

The Arizona Beef Council’s long-standing and successful Gate to Plate tours continue this year, thanks to a partnership with the Iowa Beef Industry Council.

Earlier tour outreach had been funded through the Federation. Meanwhile, ABC outreach to the academic community helped enhance understanding of the beef industry’s sustainability on a university campus.

The first tour of the FY2019 Gate to Plate series hosted future registered dietitians from the Maricopa County and Arizona State University programs. A virtual tour of a feedyard, followed by a visit to a scenic Arizona ranch, offered a first-hand experience to these future professionals.

Following a nutritious beef lunch, attendees received a classroom presentation from registered dietitian Caitlin Mondelli and spokesperson/media training from Ryan Goodman, both from NCBA, a beef checkoff contractor.

By Don Day, Jr. Meteorologist Editor’s Note: NCBA members can read weekly updates from meteorologist Don Day Jr. by logging onto www.NCBA.org.

The trusted leader and definitive voice of the

Beef production is responsible for about 2% of U.S. greenhouse gas emissions

T:7.73”

S:6.73”

B:10.25”

Arizona Continues Strong Outreach To Dietetic, University Audiences

to engage with consumers,” said one attendee following the sessions. “At the end of the day we are looking for the same thing: healthy, wholesome beef. I believe in what I do, and now I’m able to tell my story.”

At the conclusion of the training attendees were challenged to outline their own personal advocacy goals for the coming year. These goals included letter writing, farm tour planning and engagement in both the local community and greater online community.

“It’s important for the members of the beef community to step forward and share their story,” said Katherine Brosnan, NYBC director of industry relations and consumer promotions.

Throughout 2019 NYBC will track and support Beef Corp attendees as they work to achieve their goals.

influenced markets since the early 1980s and in six of the eight, the fed cattle market, from the fourth quarter lows, increased over 19 percent into the winter/spring high. Keep in mind, since 1980 there have only been 13 years the market advanced 19 percent or more from the fourth quarter low to the winter/ spring high. So, nearly half the markets with an advance of 19 percent or more were weather influenced. The CattleFax Q4 low fed steer price was $110.71. A 19 percent increase targets the cash to be nearly $132.

The counter argument to a 19 percent rally is the fact there are still plenty of cattle to harvest. The current projection has 182,000 more fed cattle to harvest during the first four months of this year than last, which will likely lead to leverage favoring packers, as it has for the last several months. This in fact could limit the cash market rally to not much more than the long-term seasonal, which puts prices toward a $127 high. A final thought moving into the spring: regionally there will be a premium in the northern/midwestern cash market to the Kansas/Texas market.

Bottom Line: Weather influence could push the market higher to on top of $130/cwt, but there are still big supplies to harvest this winter that could keep the market in check.

seasonal rate into the spring, resulting in fewer pounds of beef being produced. Ultimately, the weight impact will be at its widest extreme during the month of April. The response from the fed cattle market is common over time, in the sense that prices advance higher than the average move.

B:7.98” There have been eight winter weather-

February Likely to be a Cold Month

Beef Industry Members Trained to Better Share Story with Public Seventeen New York beef community members were trained by the New York Beef Council recently to better share their stories with the public.

The “Beef Corp Training,” funded through a grant from the Federation of State Beef Councils, was conducted in Syracuse on December 8.

The Beef Corp Training was developed to increase consumer confidence in beef through in-person, written and online advocacy from those who are most familiar with the products and animals.

The full-day training provided attendees with the tools and tips necessary to increase outreach efforts throughout the coming year. It included sessions on in-person, written and online advocacy

The effects of winter weather in terms of supply is a slow moving process. But, what historically occurs is fed cattle weights decline at a larger than

N A T I O N A L C AT T L E M E N The trusted leader and definitive voice of the beef industry

2019/2020 Production Schedule and Editorial Features Edition

Editorial Features

2019

Materials Deadline

Print Date

November

Heavy Equipment and Maintenance Section, Year-end Tax Planning

10-18

10-25

December

Ranch Equipment and Animal Handling

11-15

11-22

January

Herd Health and Vaccination

12-6

12-13

February

Cattle Industry Convention & NCBA Trade Show

1-10

1-17

March

Genetic Tools and Trends, Cattlemen’s College Highlights

2-14

2-21

April

Calving Season

3-13

3-20

May

Hay & Forage Production, Spring Crop Outlook, NCBA Legislative Conference

4-17

4-24

June

Insect Control, Planting Season

5-15

5-22

July

Cattle Market Highlight

6-19

6-26

August

Cattle Industry Summer Business Meeting

7-17

7-24

September

Stockmanship & Stewardship

8-14

8-21

October

Supplemental Cattle Feeds

9-4

9-18

November

Preparing for On-farm Emergencies

10-16

10-28

December

Succession Planning

11-13

11-20

2020

Advertising Rates and Sizes Agency Discount: 15% off

Ad Type

Full page Full page back cover

Center spread

Junior page

Cost $5,250 $7,750 $15,000 $3,000

Full page 10.38” (W) x 16” (H)

Half page vertical 5.1” (W) x 15.65” (H)

Ad Type

Cost

Half page vertical Half page horizontal Quarter page vertical Quarter page horizontal

$2,750 $2,750 $1,750 $1,750

Double truck 21.76” (W) x 16” (H) Center Spread

Half page horizontal 10.38” (W) x 7.825” (H)

Please note: There are no bleeds in the National Cattlemen. There is ½ inch of white space on all four sides of each page.

White area in illustrations equals advertisment space.

Junior page 7.73” (W) x 10” (H)

Quarter page vertical 5.1” (W) x 7.825” (H)

Quarter page horizontal 10.38” (W) x 5.22” (H)

Directions

N A T I O N A L

C AT T L E M E N The trusted leader and definitive voice of the beef industry THE OFFICIAL PUBLICATION OF NCBA • 2019

NCBA.org

The semi-annual National Cattlemen Directions issues serve as the reference publications for the cattle industry. The fall edition offers an in-depth review of NCBA and its activities, a state-of-the-beef industry report, feature-length editorial and the popular CattleFax segment rankings and statistics. The spring edition features management and industry education articles.

• • • 2019 SPRING DIRECTIONS

Frequency: Semi-Annual Magazine Circulation: 25,000+ Audience: NCBA members, Allied Industry and Product Council members, state affiliates, members of Congress and industry stakeholders

Production Schedule Edition Fall 2019 Spring 2020 Fall 2020

Materials Deadline September 6, 2019 March 13, 2020 September 4, 2020

Approximate Mail Date October 1, 2019 April 6, 2020 October 1, 2020

Advertising Rates and Sizes Agency Discount: 15% off Size Double page spread Outside back cover Inside front or inside back cover Full Page

Full page with bleed 8.875” (W) x 11.375” (H) Live area: 7.125” (H) x 9.6” (W) Trim size: 8.375” (W) x 10.875” (H)

Size Two-thirds page Half page Third page Quarter page

Cost $9,000 $7,750 $5,175 $4,500

Full page no bleed 7.125” (W) x 9.6” (H)

Cost $3,750 $3,000 $2,750 $2,250

Two-thirds page 4.735” (W) x 9.56” (H)

Double page spread with bleed 17.25” (W) x 11.375” (H) Live area: 15.5” (W) x 9.625” (H) Trim size: 8.375” (W) x 10.875” (H)

Half page Vertical: 3.36” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 4.76” (H)

Quarter-page Vertical: 3.36” (W) x 4.76” (H) or Horizontal: 7.14” (W) x 2.34” (H)

Third Page Vertical: 2.32” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 3.2” (H)

Feature Article Examples

Top 25 Cow-Calf Operators

OPER PERATI ATIOONNSS SUSTAINABLE O

UMA PAN CNAYAGLGEIEN M MMG EENNTT Plan marketing with mind.

5. 5.

Plan marketing with thethe endend in in mind.

A marketing plan includes a clear and specific description of what A marketing plan includes a clear and specific description of what is to be marketed; what its target value is; and where, how and is to be marketed; what its target value is; and where, how and to whom it will be marketed. It begins by identifying the specific to whom it will be marketed. It begins by identifying the specific goals to be achieved in marketing and developing a production goals to be achieved in marketing and developing a production system to complement those outcomes. Through records and system to complement those outcomes. Through records and enterprise analyses, strive to manage livestock marketing to add enterprise analyses, strive to manage livestock marketing to add net value (increase marginal returns) to each enterprise within the net value (increase marginal returns) to each enterprise within the system and avoid the seasonal slumps that typically occur within system and avoid the seasonal slumps that typically occur within the annual price cycles for different classes of livestock. the annual price cycles for different classes of livestock.

Manage cattle with desired outcomes mind.

4. 4.

Manage cattle with desired outcomes in in mind.

Cattle production involves many variables, but focus is gained Cattle production involves many variables, but focus is gained by first identifying the marketing outcomes and then building by first identifying the marketing outcomes and then building a cattle production program to complement the marketing

the known best management practices. These practices include the known best management practices. These practices include managing for a defined calving season by overlaying the managing for a defined calving season by overlaying the breeding season with the peak forage season, utilizing breed breeding season with the peak forage season, utilizing breed complementarity and hybrid vigor within the breeding program, complementarity and hybrid vigor within the breeding program, developing a complete herd health program with a practicing developing a complete herd health program with a practicing large animal veterinarian, fully adopting Beef Quality Assurance large animal veterinarian, fully adopting Beef Quality Assurance practices, and implementing a value-added calf program for practices, and implementing a value-added calf program for weaned calves — just to name some of the essentials. weaned calves — just to name some of the essentials.

adapt stocking rate based rainfall 3. 3.

SetSet andand adapt thethe stocking rate based onon rainfall inputs. andand inputs.

The carrying capacity or forage production of a property The carrying capacity or forage production of a property fluctuates annually based on growing conditions and fluctuates annually based on growing conditions and management. A stocking rate that is set conservatively — management. A stocking rate that is set conservatively — somewhat below the expectations of an average rainfall year — somewhat below the expectations of an average rainfall year — allows for flexibility in management. Having a portion of the allows for flexibility in management. Having a portion of the carrying capacity allocated to the production of “disposable” or

1

Deseret Cattle & Citrus St. Cloud, FL

Head Office: St. Cloud, FL Owner: Farmland Reserve, Inc. CEO: K. Erik Jacobsen States of Operation: Florida

2

Simplot Livestock Co. Grand View, ID

Head Office: Grand View, ID Owner: Simplot Family CEO: Thomas J. Basabe States of Operation: Idaho, Oregon, Nevada, Utah

3

King Ranch Houston, TX

Head Office: Houston, TX Owner: King Ranch Family Shareholders CEO: Robert Underbrink States of Operation: Texas, Florida

4

Lykes Bros.

Inc.

Okeechobee, FL

Head Office: Okeechobee, FL Owner: N/A CEO: Charles P. Lykes, Jr. States of Operation: Florida

5

Silver Spur Land and Cattle Encampment, WY

Head Office: Encampment, WY Owner: N/A CEO: Thad York States of Operation: Wyoming, Colorado, Nebraska, New Mexico

National Cattlemen & Directions Readership by State

WA 216 OR 297

MT 392

ID 314

NV 111 CA 872

UT 189

Vl

AZ 231

HI 141

V

WY 243 CO 602 NM 164

ND 272 SD 259

MN 383

Vll

NE 1,728

KS 3,191 OK 687

lV TX 5,548

IA 722

WI 164

NY 100

MI 181

IL IN lll 523 245

l

PA 184

OH 507 WV VA KY 136 377 MO 422 1,131 NC 383 TN 699 AR SC 420 178 MS AL GA 355 359 450 LA 324 FL 594

ll

Direct Access to NCBA Members

93%

of NCBA readers say their primary source of news and information is a newspaper

56,000

monthly readership of National Cattlemen when counting pass-through readership

59%

of National Cattlemen readers read half or more of the newspaper

National Cattlemen & Directions Readership Demographics Type of Operation Cow-calf

100

Stocker operator

85%

Farmer feeder

80

Feeder or feedlot Seedstock, purebred

60

Dairy Livestock Market operator

40

20

12%

9%

14%

13% 2%

2%

0

Feedlot

Cow-Calf

Number of Cattle Marketed Annually

Size of Operation 40

36%

35 30 24%

25 20 15 10

21%

Less than 50 head 50-99 head 100-199 head 200+ head

25

20

15

13%

17% 10

5

5 0

21%

20% 20% 19%

0

5% 2%

Less than 50 head 50-99 head 100-199 head 200-499 head 500-599 head 600-999 head 1,000+ head

Beef Resource Guide The Beef Resource Guide is the official onsite program of the Cattle Industry Convention & NCBA Trade Show. The publication includes convention details, event information, trade show exhibitor listings, key industry contacts and more.

• Frequency: Annual • Circulation: 15,000 (distributed at registration & hotels) • Audience: Annual Convention Participants

BIGGER & BETTER!!

New Format ● New Look Increased Circulation

Advertising Rates and Sizes Ad Type

Custom Options Call for Pricing

Customize the Beef Resource Guide with a branded sleeve, shrink wrap, postcard insert, etc.

Ad Size and Description

Ad Cost

Full Page, 4-color (Only 18 Available)

$2,500

Two Full Page 4-color

$4,000

Back Cover

Full Page, 4-color

$4,000

Inside Front Cover

Full Page, 4-color

$3,000

Inside Back Cover

Full Page, 4-color

$3,000

Full Page

Full Page, 4-color

$2,000

Half Page

Full Page, 4-color

$1,000

Section Cover Ads Center Spread

Ad Specs

Full page with bleed 8.875” (W) x 11.375” (H) Live area: 7.125” (H) x 9.6” (W) Trim size: 8.375” (W) x 10.875” (H)

Full page no bleed 7.125” (W) x 9.6” (H)

Double page spread with bleed 17.25” (W) x 11.375” (H) Live area: 15.5” (W) x 9.625” (H) Trim size: 8.375” (W) x 10.875” (H)

Half page Vertical: 3.36” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 4.76” (H)

Trade Show Map - $12,000

Your company will be called out among the 300+ exhibitors on the fold-out trade show map, which will include panel advertisement & banner ads throughout.

Mention of sponsorship on front cover of fold-out map and a panel ad.

Ad across the bottom of the trade show floorplan is included.

Ad sales close: December 6, 2019 • Materials due: December 11, 2019

TELEVISION OPPORTUNITIES NCBA’s in-house television studio is home to the highly viewed Cattlemen to Cattlemen show. In addition to the TV show production, the studio is available for production of your broadcast media needs. With full, high-definition video and post-production capabilities, NCBA can help you maximize your exposure to a broad audience through video for broadcast, webcast, social media and much more. Contact us today to discuss a custom package to meet your needs.

• Weekly Airings: Tuesday — 8:30 p.m. Wednesday, 12:30 a.m., Saturday — 9:00 a.m. (Eastern time) • Approximately 25 original productions per calendar year • Opportinities to customize messaging and target grid placement • Additional value-add airing via re-run episodes

Viewership Demographics

68%

1,966,667

1,633,333

2,333,333

1,216,667

of NCBA members watch Cattlemen to Cattlemen at least once a month or more frequently

Q1

Q2

Q3

Q4

2019

2018

Quarterly Average Viewership

Average of 2,500 impressions per post.

PACKAGES AND RATES Commercial Packages n

n

Monthly - $15,000: 12 airings of a fully produced 30-second commercial spot.

Quarterly - $45,000: 36 airings of a fully produced 30-second commercial spot.

n

Yearly - $100,000: 120 airings of a fully produced 30-second commercial spot.

* Sponsor to provide fully produced 30-second spot 3 weeks prior to first airing.

We can make your commercial!

Don’t have a commercial already produced? The Cattlemen to Cattlemen team can help.

Full to partial production services are available to get your 30-second spot ready to air!

Education Segment – $25,000 Highlight your company’s products/services in a unique educational segment. n

5-7 minute segment produced at a location of your choosing

n

Package includes a full production crew, two rounds of edits, show promotion on social media channels and a minimum of three airings

n

After airing, a link to the full segment is provided for use on your digital platforms

Taped Panel Discussion Show – $35,000 Bring together your company’s experts and customers to discuss your latest product/service offerings. n

One hour panel discussion show is fully produced from the Cattlemen to Cattlemen studio in Denver, or location of your choosing

n

Package includes a full production crew, show promotion on social media channels and three airings

n

After airing, a link to the full segment is provided for use on your digital platforms

PACKAGES AND RATES NEW

TV Opportunities

Block Feature – $3,000/month Your company and/or product will be featured in a

n

10-second “bump,” which is used to bring the show back from a commercial break n

Your company to provide video footage

n

Includes two “bumps” per episode with website and/or contact information on the screen while the video is playing

n

12 airings

Closed Caption - $2,000/month n

A Day in the Life

Your company and/or product will be mentioned as the closed caption sponsor at the start and close of the show

n

n

Includes full-screen graphic at the close of the segment with your company and/or product logo and website

12 airings

A Day in the Life – $3,500/segment This is a favorite among Cattlemen to Cattlemen viewers! n

Host Kevin Ochsner will announce the sponsor before and after the segment

n

Includes full-screen graphic at the close of the segment with your company and/or product logo and website

n

3 airings

Market Outlook – $3,500/segment

Market Outlook

Quarterly market update with industry experts n

Host Kevin Ochsner will announce the sponsor before and after the segment

n

n

Includes full-screen graphic at the close of the segment with your company and/or product logo and website

Watch Cattlemen to Cattlemen episodes, sponsored segments and more on YouTube. www.youtube.com/user/CattlemenToCattlemen

3 airings

Advertising Information All pre-produced spots must be received by NCBA’s Cattlemen to Cattlemen three weeks prior to scheduled air date.

Most tape formats are welcome, including: XDCam, HDCam, Hard Drive, .wvm.

Spots should be 6x9, 4x3 safe.

Send materials to Kate Maher at kmaher@beef.org.

DIGITAL MEDIA Reach your target audience and elevate your customer base through NCBA’s website and digital media outlets. NCBA’s membership is interested in the information you have to share, so your media buy/package can be leveraged by including our social media marketing. Improve your brand presence and marketing message through our website as well as Facebook, Twitter posts and more.

www.NCBA.org

NCBA.org • 127,611 page views per month • 42,153 unique visitors per month • 59,548 banner ad impressions/month Social Media • Facebook (NCBA): 112,917 followers • Facebook (C2C): 17,439 followers • Twitter: 25,057 followers

Ad Rates/Format NCBA.org

Social Media

Home Page —Tile Ads • Three-month Placement • Six-month Placement • Twelve-month Placement

$1,500 $2,500 $4,800

Internal Page — Banner Ads • Three-month Placement • Six-month Placement • Twelve-month Placement

$1,200 $2,000 $3,800

Standard Package • Four Facebook & Four Twitter Posts

Customized Package Contact us to build a package that contains additional opportunities such as Twitter Chat, Instagram Story, or a Snapchat takeover to highlight your products/services.

Tile Ads: 300 x 250 pixels* • Banner Ads: 930 x 155 pixels* *Accepted files: JPG, GIF, Flash/SWF

Digital Media Demographics NCBA has 3 times more followers when compared to other industry associations and publications, which means your message will have more impressions, engagement and reach.

NCBA.org averages 42,000 sessions per month.

Instagram posts have an average user engagement of 680.

Posts reach an average of 45,000 Twitter accounts.

$3,000

MEDIA KIT SALES CONTACTS and ADVERTISING INFORMATION

Media Sales Team

Marvin Kokes 303-850-3339 mkokes@beef.org

Jill DeLucero 303-850-3321 jdelucero@beef.org

Nicole Bechtel 503-756-1538 nbechtel@beef.org

Beka Wall 303-850-3345 bwall@beef.org

Becca Brown 303-850-3377 rbrown@beef.org

For the following, please send content to:

National Cattlemen, Directions and Beef Resource Guide Send editorials to:

Send advertisements/artwork to:

Brittany Schaneman 303-850-3370 bschaneman@beef.org

Cindy Fitzsimons 303-850-336 cfitzsimons@beef.org

Cattlemen to Cattlemen

Digital Media

Send materials to:

Send materials to:

Kate Maher 303-850-3300 kmaher@beef.org

Salem Henricks 303-850-3334 shenricks@beef.org