2022-2023 NCBA Media Kit

NATIONAL CATTLEMEN’S BEEF ASSOCIATION

M E2 D I A K I T 022- 2023 PRINT

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NCBA MEMBERS WANT TO BUY YOUR PRODUCTS!

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NATIONAL CATTLEMEN 9

An Idaho Ranch Increases the Value of Every Calf

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IN THIS ISSUE

S LEADERSHIP COMMENT

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NCBA’s leadership May is National Beef Month! in the celebrations. shares how you can join

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WESTERN DROUGHT

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INCREASE CALF VALUE

to be proactive rather Experts give advice and tips in western states. than reactive for drought g program can show A quality pre-conditionin profits. significant increase in per-head

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MARKET REPORT

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CHECKOFF NEWS

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open to tough it is important to be when he lives it — he believes empathy to fellow producers s. conversations and show challenging circumstance to show they are navigating the background have “Those of us that have empathy,” he said.

Recognizing the Signs

County, producer from Spencer Nathan Lawson, a cattle discuss the the need to openly Kentucky, also understandsexperience. In respect to that, difficulties that producers initiatives that facilitate those two he helped spearhead conversations. in a roundtable of leaders Lawson participated agriculture sectors of the Kentucky representing various the group secured funding the meeting, that in which industry. From Council for a program College from the Kentucky Beef College of Nursing and University of Kentucky’s bring awareness to host events that of Agriculture partner of the group addition, members course to mental health. In health awareness leader to participated in a mental the resources and training to provide agriculturists need help. of someone who may – Question, recognize the signs training program, “QPR Through the online warning signs of the learn questions, Persuade, Refer,” participants to ask potentially life-saving mental illness, how available. are because he and what resources through the training Lawson himself went understands those around him. He has a heart for helping critical that ignoring these . the devastating impact on tight-knit, rural communities conversations can have ” he explained.

“Suicide is 100% preventable, America he recognizes why rural On the other hand, this topic. female struggles to address — whether male or “In the agriculture community of a John Wayne image, somewhat such a degree farmers — we all have and feed the world. that to ourselves in n community, and I think that we apply farming the Starting the Conversatio do is care,” said Warren people, ag have to that makes rural people, of willingness to “The first thing you Amherst, nut to crack in terms ation cattleman from in particular, a tough Symens, a fourth-gener mental health.” talk about suicide and teach mental South Dakota.

QPR method helped the best way to address of s around Lawson believes the Symens believes that through difficult conversation talk about them. Instead participants to walk health issues is to openly of ranching doesn’t bother him, effective way. stress mental health in an s around such pretending like the experience, to have conversation s honest about his own When people are able proven that those conversation he has decided to be media to tell his story. a tough topic, it’s statistically of instances even taking to social decrease the number of professional awareness importance the general and he explained.

While he recognizes truly on suicidal thoughts, how many of them 4 where someone acts Continued on page America. counselors, he questions circumstances in rural unique the understand the lifestyle — because As someone who understands

mental health. is a topic that the agricultural However, mental health shied away from discussing. community has historically Farm Bureau Federation, 59% According to the Americanthere is stigma around having of rural Americans believe health. As a result, some folks mental this issue. conversations about to start directly tackling health] have decided it’s time need [to address mental the felt really “We’ve co-director ,” said Marshal Wilson, within our communities Border Food University’s Southwest State Mexico “At first, New of Preparedness Center.

Protection and Emergency we talked about it, but we need how we were careful about to address it head on.” support for importance of local Wilson stressed the within resources to mental health bringing awareness communities. got to be a There’s change.

“It’s got to be a culture communities,” he explained. cause to movement within our others are joining Wilson’s and they Across the country, health, of talking about mental combat the stigma underserved resources to typically are working to bring open discussions, formal areas. Whether it’s through programs, the work being funded of those trainings or federally the health and safety done is critical to ensure mission to conserve the land life who have made it their

Preparing for the Summer

www.NCBA.org

By Matt Makens, Atmospheric Scientist The 2021-2022 La Niña has weakened since early spring in terms of the sea surface conditions. However, the storm pattern is still in a La Niña phase, and projections show the atmosphere will that stay in varying strengths of a La Niña-like setup through summer. probability of El The Niño taking over late this summer and fall is still less than the odds of either a neutral pattern or a La Niña return a third year in a row. for For now, a La Niña-like atmosphere is in place, and because of that, three summer impacts come to mind. Consider, however, effect of La Niña the and El Niño patterns is far more significant lower impact during in the cool seasons the warm months. and has a Even still, there are patterns during the differences between summer. A detailed the following conditions forecast by region is below and includes that will be prominent First, be prepared this year. for more dryness across much of the influenced country. The La Niña pattern implies that the drought conditions across the West and Southwest will continue.

For a quick comparison between La Niña and El Niño summers, I am showing you the frequency of wetter than normal seasons between the two patterns.

On the top image representing La Niña, notice that the frequency of wet summers is low across the Western U.S. Summer 2022 — well below Northwest: The extreme western areas of 40%; translate likely to be colder Oregon and Washingto than average this that to mean n are most summer, with neutral eastern sections temperatures in the of those states, and a wet summer Idaho to be warmer that, drier than average than average. With happens fewer conditions are likely Oregon, and the for Idaho, eastern than four out of wetter-than-normal Washington and conditions for the west.

10 years during cooler spots of the far West: The drought La Niña. Yet, here will persist and enhance the drier looking at the conditions for the and hotter summer. Periodically , the monsoon may El Niño bottom that will favor far deliver precipitatio southern California n image, you see and southern Nevada. come through with Cooler conditions the monsoon for an increase in may those same areas term average remains but only briefly. The in a drought with the frequency longrelated high heat, danger again this leading to a high year. of wet summers fire Southwest: Like across the west the West, this region will stay warmer overall; however, and drier than normal — across most there will be periods of monsoonal moisture of Arizona, Utah of the country. and New Mexico. that will favor parts The driest areas will east of the Rocky No two years be those of the high Mountains. Ultimately, plains the drought is expected many in this region, are identical, but this climatology the wettest months to persist. For helps visualize the of patterns. the appears year are July and August, right now, July will common dryness supply the best chance and as it of La Niña Second, the country Northern Rockies: of moisture this year.

The low soil moisture La Niña years typically may see more severe weather this this region this summer. amount from the year. see an increased spring continues More than 95% of events; this is particularly frequency of damaging In recent decades, for Montana and 81% topsoil moisture thunderstorm true for the number as very short to short of Nebraska reported events. The increased of winter and spring in early April. Although isolated spots that number of storm tornado there will be catch enough rainfall months to some reports does continue extent, too. I charted to overcome dry May through the into the summer ground at times during data for years since summer, temperatur storm reports varied 1990 and how the es will likely remain between La Niña keep drought conditions and El Niño summers. warmer-than-average Third, hurricane activity for most locations. to may increase this will be warm, and So, the bottom line development during year. El Niño helps with dry conditions is temperatures the hurricane season, suppress overall, rainfall. it will come down November. With which runs from to the timing of neutral June through may lead to hurricane-r to La Niña conditions, this year could South: Indications for the best moisture be elated more impacts active.

This along the Gulf Coast summer through come from the east Louisiana and Mississippi. fall. and Eastern U.S. for Arkansas, At times, moisture from With those elements Oklahoma and Texas. may move into eastern discussed included, By in large, though, Kansas, this summer. let us get to a regional the western half warm and mostly of this region remains outlook for dry; meanwhile, the eastern half is to soil moisture shortages be wetter and cooler. for the western parts The the fire danger. of this region will continue, as will Upper Midwest: Precipitation will favor areas into the Ohio Valley.

Expect periodic moisture near the Great Lakes southward year, these parts in Iowa and Minnesota; of the Corn Belt still, like last will rely on the timing than having a wet of precipitation rather season. Temperatu res will be warmest potentially several in Minnesota and degrees warmer-tha Iowa — n-average.

Ohio Valley: Moisture will favor places in more than along and west of the Mississippi the Ohio and Tennessee Valleys temperatures, which River. The same will be true for the will be coolest farther east and normal normal for the western to warmer than spots. At times, the soil may become some areas will have so saturated that a flood risk.

Southeast: Moisture will favor those to the north and west Temperatures will within this region. be warmest for the southern spots and in the rainier sections cooler-than-normal to the north. Without activity may increase a developing El Niño, this summer through the hurricane fall, and this region related damaging weather. is subject to any Northeast: This zone is to be cooler and is normal to see troughing wetter than average this summer. It (implying stormy summer, and this weather) around year is no different. this region every However, if the expected troughing changes strength of that from now through summer (gets weaker region may be considerab in this case), the ly warmer and drier than this outlook.

and therefore, decreases their risk for disease and illness. Coupled with good vaccination protocols, calves handled quietly and calmly gain the best and stay healthy.

creates a better product for that buyer,” said Eric Drees, lead auctioneer, field representative and assistant manager at Seven Rivers Livestock Commission.

The Grosses have built a strong relationship not only with their veterinarian, Schneider, but also with the managers of Seven Rivers Livestock The game changer, I think in our industry, has been Commission, where they sell their www.NCB calves.

This has allowed them to learn that the cattle buyers at the next level are starting A.org how they can create more value in their cattle, work closely with repeat buyers, to recognize the value, the true economic value of and establish a personalized preprogram for their calves buying pre-conditioned animals.

Byconditioning Barb Coo that works for their business. ksle Pres y, Reg ident ionworked Terri and Moody have VII Vicehard to Stat e legislat ensure acro through uresthey sell are healthy, ss thethe calves com region and have been prop safe handle ready to move busyto the and has bee plex regulato osalto s, expand— look ing at n acti departm ry issu legislat story and continue to raise consumer NAT ION next ents stage of tax the edsupply chain.

“The less stress they experience, the es ive proc vely involved AL CAT of agri authority for to fore “[The confidence in beef production TLEMEN in the Grosses] easier they are to handle. Low-stress cult are folks that a lot of husband Jeff ess. Runyan ign anim threats 13 active are pare and her al dise ure to respond practices, he added. handling decreases the likelihood of theto other young ases in this area look to, livesproducers and tock, fake and othe boys — nts to three Gus. Part of a quality pre-conditioning sickness and increases the likelihood of the andBee they’ve r high Jack, Hen really got thet bar set mea f Che stat process is handling calves in a way labeling ckoff.

SDC ry and in Reg those vaccinations doing their job and e for Mea in this a lot ofVII the producers ion area,” mem A has focu on that doesn’t increase their stress levels, continu nwhile, eac sed this bership working properly. And it goes on and mem berssaid.

Drees h es and yea recr and to To quo mem r on focus uitm grow lobbyist te a Nebrask bership. members ing NCBA ent and rete mem ntion gymnast, “This was a a Cattlemen with an hip drive kick bership. year of The politica ics to better procedu conjunc event in Siou s off in Jun l e x ral Cattlem shenanigans…navigate the Cattlem tion with the Falls, held in South en Fou the inte en worked with” Nebraska Gala, feat Dak nda rim to senators uring Hantion’s Prim ota make draft a e Tim Kansas over adju Livestoc k Williams Jr.! e Tax Cred stments to bill that wou will be ld k Associa the Prop hosting Nebrask it Act, develop States erty (WOTUSa Waters of tion (KLA) ed in a floor a Cattlemen or Jun ) Roundta the Unit under in 202 part by e ed ble in the dollar 0, proposalof this year.

May fund. The current $54 to place KLA dev portion submitt with assistan 8 million bill also eloped ed it to ce a utilizes to exp of the state’s Protecti the Env from NCB a and the budget fund to refunda a host on Agency and ironmental A, surplus site. was sele to com include prop ble income KLA’s cted as tax erty munity expand colleges taxes paid session top legislat ing ive prio — require is passage of rity Nebrask property tax further accurate a bill that this relief. a Catt the Gov products ernor’s lemen staff . The billlabeling of fakewould carve met with to use allows out a portoffice and Americ mea mea t senators t term man an Plan Act disclaim ion of s on prod ufacture moderni Rescue Plan to infrastru (ARPA) doll American Res ze its uct labe rs free” or ers such as Act gran grant ars “meatle ls t to was authinspection prog include cture and prog for agricult cue proximit “veggie” are ss”, “me if Dakota orized $30 milli ure single ram. placed rams. y to the atprocessi issue and Provision on to in clos KLA meat term with allolegislature, whiby the North The North e s that at quality ng capacity; expand mea cating ch Bureau joined with Dak t $4 milli program the fund was tasked Kansas on the label. received propose ota citizens least 60% and the workfor on of Agricult Farm s the stat d change Kansas vote late 202 through a ce hou ming; $84 milli for water ure Dep special e The Nor shortag 1. for it to ‘yes’ to the sing gran after exte to coordin artm on for session th Dak es, and be app NDSA ts, add in the ate relie ent of in million ota impacte nsive wild roved. heart f efforts propose has pledged to be diviattract workers ress labor fires in of its inte Legislature d work. lives Nebrask included is tock prod Decemb ded equ ; and Am rim com led by d Constitution its support er Agricult ong other a ucers. to a mittee for cap a’s six commun ally among $60 al ame homes. cattle, feed work, Losses known sponsoring ure and ital ndment , The the Inte fora Com com as ge, that sup improvemen ity college Nat groups meeting mitt ural rim Constitu “Protect Nor mittee organize barns and port wor t or prog areas Checko ee is studying Resources th Dak the disa with USDA Region kforce ram the Nor tion.” Over ff and ota’s the Bee officials d a local ster the the Nor th executiv VII welcome developmen s prog last dec f assist Dakota th Dak makeup to outl faced rams in ade Con a Indepen ota Beef Com of the Cattlem e director for s Taya Run t. coordin rebuilding afteavailable to ine initiated proposed amestitution has , yan dent Bee miss ated hay r the fires Dakota, measure Runyan en’s Associa South Dakota , ndm donatio f Associa ion. The cycle. tion . KLA in ever ent by ns, and and fence Changin tion With morjoined the staff (SDCA). the U.S. an affiliate of Founda sup should g the stat y election R-CALF of North tion estathe Kansas Live plies e than Oct. 1, have a in pub requesteCattlemen’s e Con fund that 10 yea USA and 2021. blished of the higher stoc lic Ass stitution ram connec a fire relie k with num service, Run rs of experie way Nor d the legislat ociation, has donors the foun ifications threshold bec yan f ure cha and $2.1 ted more than th Dak of leaders erous agricult has wor nce and ranc ota Bee nge the Constitu dational fram modifying ause members million ked 2,300 across with B:5.125" Nor hers in nee the stat ure industry who refu are seated f Commission more suptional change ework, and d of assi farmers th Dak e to wor and to a nd thei sho port ota Ass (val allow stan uld k providin T:5.125" ocia r state from ued at ce. those tion (ND Stockmen’s Bee g the Con the state’s require $1 per in to be it deserve SA) head in f Checkoff citizens, S:4.625" obtainin able to g a mor was successf s. The stitution the North serv That is which e than respect includes sponsoring prohibite e on the Com Dakota) $400,00ul has bee is prop committ several d curr mission.

0 osin n NDS ee, measure g that a this time taken by the ently. No acti ConstituA members on clearly . committ , tional address All four ee at es only with poli states in a Reg As farmers and ranchers innovate and adapt to achieve their safegua cy and prom ion VII are goals, Nationwide® is constantly evolving bus otional rd U.S. work to y cattle to provide the insurance products and services our customers produce need to succeed today and tomorrow. rs.

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cattle is a lifestyle loved by While farming and ranchingit comes with its fair share of country, producers across the uncontrollable it is unpredictable and challenges. Whether or complex family dynamics, balancing weather, turbulent markets across the country are farm and ranch families maintaining a viable of everyday life and toll on one’s the responsibilities can certainly take a business. These stressors

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NATIONAL CATTLEMEN

“What I would encourage all of us in animal health and animal agriculture to remember is that we’ve got a story to tell,” he said.

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the Standing Together: How Addressing Mental Health

16

In today’s cattle operations, every dollar per head can make a difference, so why not aim to increase profitability one calf at a time? At least, that’s what owners Terri and Moody Gross think.

“We have been told you either get on the bus or you get off. And so, last year, we weaned and pre-conditioned, and we saw the difference in our prices,” Terri said.

Terri and Moody own and operate MT Ranch in New Plymouth, Idaho, about 50 miles from Boise. They begin their calving season in February and send calves to the sale yard in the beginning of September. Ever since they began working with an animal health company to establish a preconditioning program for their calves, they have noticed increased interest at the sale barn and increased profit.

According to Chris Schneider, DVM with Merck Animal Health, preconditioning is a practice which vaccinates and pre-weans calves before shipping or selling them. While not a new process, it is an effective one.

It is not only an added benefit to the producer, but it is also best for the cattle, he said.

“The game changer, I think in our industry, has been that the cattle buyers at the next level are starting to recognize the value, the true economic value of buying pre-conditioned animals,” Schneider said. “They’re starting to compensate the cattle producers down to the cow-calf level for that value.”

For many producers, especially those who have been in the business a long time, it is hard to make the dive into a pre-conditioning program, even Terri admitted he was hesitant. They did not feel like they had the facilities and capability to pre-condition their calves. But after hearing from peers in the feedlots and managers at the sale barn, they were convinced it was the right step to increase their competitiveness.

After implementing the program, Terri said he heard positive feedback that his cattle seldom needed to be vaccinated and are quiet and safe for workers to handle in the feedyard.

Whether it is the improvement of vaccines and medicine, animal husbandry, or stockmanship and handling, cattle production has evolved over the last 30 years, according to Schneider. Uniting and practicing better management and animal care changes the industry as a whole for the better, he said.

At birth or within 24 hours, Terri vaccinates his calves and bands them.

They are given additional vaccinations at two months.

“An excellent management practice would be, for example to pre-vaccinate your calves, put them back with their moms, allow them to get settled for 20-30 days before you wean them, and then move them on,” Schneider said.

“So, allowing these calves to be weaned on the farm 30 days or so before you sell them ensures animal health will be at its highest.”

He added that this ensures the vaccines and products will be maximally effective.

This turns into real dollars returned to the producer. Superior Livestock and Merck Animal Health looked at data from 2019 and 2022, and it showed, on average, a producer could earn $15 to $45 more per head by using a vaccination and pre-conditioning program, Schneider explained.

Schneider especially encourages younger producers, those trying to create a sustainable business that will last 10 to 20 years from now, to practice pre-conditioning to make their calves prominent in a highly competitive market.

Pre-conditioning isn’t just about creating a more valuable animal in the sale barn. As consumers increasingly seek information about the welfare of animals and the safety of their food, sharing that cattle are handled carefully and under low-stress environments is crucial.

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2022-2023 Production Schedule and Editorial Features Edition

Editorial Features

Materials Deadline

Print Date

2022 August September/October

Genetic Tools/Trends & Real Estate Nutrition & Supplemental Cattle Feed

7-12 8-16

7-25 8-26

November December

Technology Business Planning

10-11 11-15

10-24 11-25

January February

New Year, Nutrition, Genetics Convention, Calving Season, Biosecurity

12-6 1-17

12-21 1-26

March/April May

Calf Management, Spring Hay Crop Mental Health Awareness, Pasture Grazing & Cover Crops, Summer Preparations

2-14 4-18

2-23 4-27

June July

Insect Control/Parasites, Sustainability Natural Disasters

5-16 6-13

5-25 6-22

August September/October

Weaning & Pre-conditioning, Sustainability Herd Health, Winter Preparations

7-18 8-15

7-27 8-24

November December

Financial & Succession Planning, Vet & Client Relationship Holidays, Technology

10-17 11-14

10-26 11-23

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Double page spread with bleed 17.25” (W) x 11.375” (H) Safety margin: 0.5” Bleed: 0.125”

Two-thirds page 4.735” (W) x 9.56” (H)

Half page Vertical: 3.8” (W) x 10.14” (H) or Horizontal: 7.6325” (W) x 5” (H)

Art Requirements: • Make sure all text is within the live area • Outline all fonts (convert to object) • Use high resolution photography • Final pdf file must be 300 dpi minimum Third Page Vertical: 2.32” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 3.2” (H)

Quarter-page Vertical: 3.36” (W) x 4.76” (H) or Horizontal: 7.14” (W) x 2.34” (H)

5

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56,000 monthly readership of National Cattlemen when counting pass-through readership

57% of National Cattlemen readers read half or more of the publication

NATIONAL CATTLEMEN & DIRECTIONS READERSHIP DEMOGRAPHICS Type of Operation

Cow-Calf Size of Operation

Feedlot Number of Cattle Marketed Annually

*Data in this document is provided by the 2021 Luce Research & Marketing Study, and NCBA’s social media and Google analytics.

7

CATTLEMEN’S CALL PODCAST CATTLEMEN’S

CALL

The Cattlemen’s Call Podcast shares stories and ideas from cattlemen and women across the nation. Montana rancher and broadcaster, Lane Nordlund, brings a “coffee talk” style to the conversations allowing listeners an inside look at the issue’s cattle producers are facing while sharing the stories of their lives and operations.

• Frequency: Twice monthly • Total listens: 158,950+ • Average listens per episode: 2,300+

Podcast Commercial - $1,500 • Two, 30-second commercials in one podcast • Podcast promoted in weekly Beef Bulletin e-newsletter to NCBA membership • Two “brought to you by” during the podcast

20,000+ WEBPAGE CLICKS

Podcast Commercial Plus - $2,500 • One 30-second commercial aired in two consecutive podcasts for a total of two commercials • Podcasts promoted in weekly Beef Bulletin e-newsletter to NCBA membership *Commercials can be pre-recorded and sent to NCBA staff or a script can be given to the host to read

U PODCAST P Podcast Sponsor - $4,000 G • One 30-second commercial aired in four consecutive R podcasts for a total of four commercials A • Podcasts promoted in D weekly Beef Bulletin e-newsletter to NCBA E membership *Commercials can be prerecorded and sent to NCBA staff or a script can be given to the host to read

8

158,950+ TOTAL LISTENS

2,300+ AVERAGE LISTENS PER EPISODE

Podcast Content Sponsor - $7,500 • Sponsor determines the content, message and theme of the entire podcast • Opportunity to have multiple guests on the podcast to talk with the host • Podcast will be promoted via NCBA’s social media platforms on day of airing • Podcast promoted in weekly Beef Bulletin e-newsletter to NCBA membership • Two “brought to you by” during the podcast

Note: NCBA reserves all rights to approve podcast content prior to airing. If interested in a being a Podcast Content Sponsor, NCBA will work with you to ensure the storyline is engaging for the intended audience and complies with the intent of the Cattlemen’s Call Podcast.

69% OF PODCAST LISTENERS STATED THAT PODCAST ADS MADE THEM AWARE OF NEW PRODUCTS OR SERVICES*

*https://www.podcastinsights.com/podcaststatistics/

CLICK HERE TO LISTEN TO CATTLEMEN’S CALL PODCAST RECORDINGS

NCBA CATTLEMEN’S WEBINAR SERIES

Cattlemen’s WEBINAR SERIES

The Cattlemen’s Webinar Series is geared toward cattle producers and is open to both members and non-members. Each webinar is approximately an hour long and provides realtime interaction with the audience as a Q&A portion is built in to each segment. Webinars are also recorded and posted online so that producers can listen at their convenience.

Webinar Series Sponsor - $20,000 We can offer a year long sponsorship for all webinars in the Cattlemen’s Webinar Series. This would encompass sponsorship recognition at each webinar and the ability to have a company representative speak at the beginning or end of the webinar. The webinar topic and speakers will be chosen

by NCBA’s Producer Education team with the input from the sponsor. This sponsor will have the ability to have one or two content sponsored webinars with speakers from the company.

CLICK HERE TO WATCH PAST WEBINARS

ENGAGEMENT IS 150 CATTLEMEN PER WEBINAR

AVERAGE OF 500 VIEWS PER WEBINAR ON YOUTUBE

U P G R A D E

WEBINAR Webinar Content Sponsor $6,000 (4 per year available) Includes all of the Webinar Sponsor benefits as well as the ability to provide third-party expert for webinar. *Expert must be an academic and/ or cattle producer

Webinar Sponsor - $3,600 • • • • • • •

Exclusive sponsor of one Cattlemen’s Webinar Series Ability to address and welcome participants at the beginning or end of the webinar Webinar can be posted on the sponsor website Sponsorship recognition at the beginning and close of each webinar Sponsor recognition on the Cattlemen’s Webinar Series webpage Ability to include up to three questions on the post-webinar participant survey Sponsor recognition in all marketing materials to include National Cattlemen newspaper, E-blasts, website, and social media 9

TELEVISION OPPORTUNITIES NCBA is proud to be home to the award-winning TV show Cattlemen to Cattlemen. Through this unique media property, NCBA can help you maximize and customize your marketing efforts to a broad audience. In addition to creating educational content, the video crew and in-house studio is available to you and your clients for production of all your digital media needs at a discounted rate.

Cattlemen to Cattlemen premiers every Tuesday evening at 8:30 p.m. and re-airs Wednesday at 12:30 a.m. and Saturday at 9 a.m. (all Eastern time) Full shows and individual segments are also available on the Cattlemen to Cattlemen YouTube channel.

“

62% of NCBA members watch Cattlemen to Cattlemen at least once a month or more frequently.

I watch NCBA’s Cattlemen to Cattlemen as often as I can. I really enjoy seeing what other producers are doing around the country. And, I like seeing the products and information that are featured in the educational segments. It’s as if I’m able to go to a field day and gain all the knowledge I want,

Andy Bishop, Fairfield Farms, Kentucky Average Yearly Viewership 2,000,000

1,500,000

10,000 SUBSCRIBERS 1,250,000

0

10

17 20

18 20

19 20

20 20

1.6 MILLION

1.5 MILLION

250,000

1.8 MILLION

500,000

1.67 MILLION

750,000

1.25 MILLION

1,000,000

21 20

CLICK HERE TO VIEW C2C SEGEMENTS

­

550,000 UNIQUE VIEWS IN 2021

“

without having to leave my house.

TELEVISION OPPORTUNITIES Quarterly market update with industry experts •

The sponsor will be announced before and after the segment

•

Includes full-screen graphic at the close of the segment with your company and/or product logo and website

•

3 airings

“

The NCBA’s Cattlemen to Cattlemen show is clearly a standard by which other industry associations should be measured when it comes to video production.

2020 Ag Relations Council Golden ARC Awards Judge

“

Market Outlook – $3,500/segment

Block Feature – $3,000/month

The C2C video crew and in-house studio are available to you and your clients for all your production and digital media needs at a discounted rate.

2021 Send materials to Kate Maher at kmaher@beef.org.

•

Your company to provide video footage

•

Includes two “bumps” per episode with website and/or contact information on the screen while the video is playing

•

12 airings

1.5 MILLION

Q1

1.8 MILLION

Q2

1.63 MILLION

Q3

1.42 MILLION 2022

Most tape formats are welcome, including: XDCam, HDCam, Hard Drive, .wvm.

Spots should be 6x9, 4x3 safe.

Your company and/or product will be featured in a 10-second “bump,” which is used to bring the show back from a commercial break

Average Quarterly Viewership

Advertising Information

All pre-produced spots must be received by NCBA’s Cattlemen to Cattlemen three weeks prior to scheduled air date.

•

0

1.53 MILLION 250,000

500,000

750,000

Q4 Q1

1,000,000 1,250,000 1,500,000 1,750,000 2,000,000

11

PACKAGES AND RATES Full Show - $50,000 Showcase your company’s range of expertise and products in one complete show.

• • • •

One hour show fully produced either in-the field or in the studio housed at NCBA headquarters in Denver Includes a full production crew, on-air host and three airings on RFD-TV Full show and individual components posted to YouTube The full show plus all raw footage is provided for your internal use or further editing that can be used on multiple digital platforms

Education Segment – $25,000 Highlight your company’s products/services in a unique educational segment.

• • •

5-7 minute segment produced at a location of your choosing Package includes a full production crew, two rounds of edits, show promotion on social media channels and a minimum of three airings After airing, a link to the full segment plus all interviews and raw footage is provided for use on your digital platforms

Commercial Packages • Monthly - $15,000:

12-15 airings of a fully produced 30-second commercial spot

• Quarterly - $45,000:

36-45 airings of a fully produced

30-second commercial spot

• Yearly - $100,000:

156 airings of a fully produced 30-second commercial spot

* Sponsor to provide fully produced 30-second spot 3 weeks prior to first airing.

12

We can m ake your c ommercia Don’t have l! a commerc ial already produced ? The Catt lemen to Cattlemen team can h elp. Full to partial pro du available to ction services are get your s pot ready to air!

DIGITAL MEDIA NCBA.ORG

Reach your target audience and elevate your customer base through NCBA’s website and digital media outlets. NCBA’s membership is interested in the information you have to share, so your media buy/package can be leveraged by including our social media marketing. Improve your brand presence and marketing message through our website as well as Facebook, Twitter posts and more.

FACEBOOK

Digital Media Demographics

TWITTER

Ad Rates Format: Exclusive Homepage Banner Ads • One-month placement

$1,000

Rotating Homepage Tile Ads • Three-month Placement • Six-month Placement • Twelve-month Placement

$2,000 $3,000 $5,000

Rotating Internal Page Banner Ads • Three-month Placement • Six-month Placement • Twelve-month Placement

$2,000 $2,500 $4,000

NCBA.org • 33,000 page views per month • 12,000 unique visitors per month • 60,000+ banner ad impressions/month

Social Media •

Single Facebook & Twitter Post (BeefUSA)

$1,000

Tile Ads: 300 x 300 pixels* • Banner Ads: 1200 x 200 pixels* *Accepted files: JPG, GIF, Flash/SWF

Social Analytics • Twitter - 82,700 average impressions per month » 1,800 average engagements per month • Facebook - 310,000 average impressions per month » 8,000 average engagements per month

Followers as of 6/1/2022: • Facebook (NCBA): 134K followers • Facebook (C2C): 19.8K followers • Twitter: 30.4K followers 13

WEATHER SEGMENT PACKAGE NCBA’s commitment to providing valuable information to members and producers extends to consistent updates regarding the weather’s impact on farm and ranch management practices. Atmospheric Scientist Matt Makens brings his 20 years of experience communicating vital information about changing weather and helping people understand climate trends to NCBA’s Cattlemen to Cattlemen, social and Web properties.

• Investment: $40,000

TWICE MONTHLY SEGMENT AIRINGS ON CATTLEMEN TO CATTLEMEN

TWICE ANNUAL CATTLEMEN’S CALL PODCAST EPISODES

WEEKLY SOCIAL POST ON NCBA’S FACEBOOK AND TWITTER PAGES

14

NCBA BEEF BULLETIN E-NEWSLETTER The weekly NCBA Beef Bulletin e-newsletter is sent to 13,000+ members of NCBA. The Beef Bulletin includes articles with the latest policy and industry trends along with association updates and a calendar of events.

• Frequency: Weekly • Average open rate: 36%

BEEF BULLETIN

Sponsored Block Content $3,500/week •

The sponsored content block can include one of the following: graphic/image (with link) or article teaser/text with link to full content piece.

•

1200px700p

May 29, 2022

A WORD FROM OUR CEO

BANNER ADVERTISEMENT

NCBA CEO Colin Woodall discusses the recent rule proposed by the Securities and Exchange Commission (SEC) that would impact farmers and ranchers who might be required to report their greenhouse gas emissions. Hear from Colin, and learn how you can join NBCA's efforts.

Sign NCBA's letter to the SEC Chairman here.

June 6, 2022

AN UPDATE FROM OUR NATION'S CAPITAL AN UPDATE FROM OUR NATION'S CAPITAL

NCBA Secures Another HOS Exemption Extension for Livestock Haulers

USDA Announces Flexibility in NRCS Conservation Program

This week, the Federal Motor Carrier Safety Administration (FMCSA) announced an extension to the Hours-of-Service (HOS) Emergency Declaration until August 31, 2022, at 11:59 P.M. (ET). This announcement is a direct result of a continued request for this extension by NCBA to FMCSA, to ensure livestock haulers are able to safely and efficiently do their jobs. This declaration includes:

This week, USDA announced that participants of the Conservation Reserve Program (CRP) who are in the final year of their contract are eligible to request early termination. Termination requests are subject to approval from USDA, and the termination must occur after the primary nesting season. Participants eligible will be mailed a letter by USDA-NRCS further explaining the flexibilities. For producers enrolled in the Environmental Quality Incentives Program (EQIP) and the Conservation Stewardship Program (CSP) who already have cover cropping included in their current contract, NRCS is permitting modification plans regarding timing of planting cover crops. USDA intends the program flexibilities to assist producers as they navigate challenging market conditions and make decisions that are best for their business. More information can be found here.

CONTENT BLOCK

1. Livestock and livestock feed (transporters of feed ingredients are ineligible).

2. Medical supplies and equipment related to the testing, diagnosis and treatment of COVID-19.

3. Vaccines, constituent products, medical supplies and equipment including ancillary supplies/kits for the administration of vaccines, related to the prevention of COVID-19.

4. Supplies and equipment necessary for community safety, sanitation and prevention of community transmission of COVID-19 such as masks, gloves, hand sanitizer, soap and disinfectants.

5. Food, paper products and other groceries for emergency restocking of distribution centers or stores.

6. Gasoline, diesel, jet fuel, diesel exhaust fluid (DEF), ethyl alcohol and heating fuel including propane, natural gas and heating oil.

Why this matters: Livestock haulers play an integral role in the U.S. beef production system by transporting cattle across the country and making sure that meat cases remain stocked with nutritious and delicious beef. Unfortunately, current federal law imposes a significant burden on livestock haulers and risks negative animal welfare situations. HOS rules limit livestock haulers to 14 hours of on-duty time, a maximum drive time of 11 hours, and then 10 consecutive hours of rest. These time requirements are insufficient for most trips made by livestock haulers and fail to accommodate the realities of hauling live animals across the country.

Agreement Signed to Increase U.S. Beef Exports to Japan This week, the U.S. and Japan signed an agreement to increase the Beef Safeguard Trigger level under the U.S.-Japan Trade Agreement. Currently, Japan is a top export market for U.S. beef, accounting for more than $2.3 billion in sales in 2021.

Funding Opportunity for Agricultural Research USDA’s National Institute of Food and Agriculture (NIFA) announced funding for the Agricultural Genome to Phenome Initiative (AG2PI) which is intended to facilitate collaboration between crop and animal researchers to further understand the importance of genomes and phenomes as they relate to agricultural innovation. Applications are due by July 21. More information on AG2PI can be found here.

NCBA Supports FMD Prevention

Banner Ad Content-$1,500/week

This year marks the 75th anniversary of the Mexico-U.S. Commission for the Prevention of Foot-and-Mouth Disease (FMD) and Other Exotic Animal Diseases. This binational commission plays a key role in the prevention of FMD in both the United States and Mexico.

•

1200px250p

Why this matters: The increase will allow American producers to continue exporting highquality beef to meet Japanese consumer demand. This is important because record-setting beef exports in 2021 triggered the safeguard provision of the Agreement.

TUNE IN TO THE LATEST PODCAST

15

CONVENTION MEDIA OPPORTUNITIES Expand your brand and maximize your impact by becoming a sponsor today!

Take advantage of unique opportunities to reach over 8,000 cattle producer attendees available exclusively to NCBA Trade Show Exhibitors or Allied Corporate Partners. Increase your exposure and make the most of your exhibiting experience at the Cattle Industry Convention and NCBA Trade Show.

CattleCon23 offers a VARIETY OF SPONSORSHIP OPPORTUNITIES providing a level to meet every budget.

Aligning a sponsorship with your brand INCREASES AWARENESS OF YOUR BUSINESS.

CYDECTIN® CORRAL BAYTRIL 100® BUNKHOUSE

COME CHECK IT OUT AND SHARE YOUR STORY HACIENDA HANGOUT BAR

979 JSAV1

677

Priefert Ranch Equipment

Bleachers

777

Roach Ag Marketing LTD

776

U.S. Fish & Wildlife Service

976A

977

SWING BY THE BEER STOP FOR AN ICY, COLD ONE!

CAN-TINA LOUNGE

AV Operator

679

587

Behlen Country

174

613

413

713

813

Texas Tech University

MSBiotec 507

407

301

300E Dura-Cast Products

301A

Cross Five Cattle Coolers, LLC 404

K-J Leather Company 400

401

C-Lock Inc.

Swift Built, LLC

Maxilator Equipment 501A

500A 500B

Minnesota Ag & Cattle

API Advanced Pedestals

500C

Land & Livestock Post

DATAMARS Livestock

Originals

309

100

809

Santa Gertrudis Breeders International

805

Borthers Seed Company

801

800A Worthington Industries

1343

801A

Rooney Angus Ranch

910

900

900A 900AB Popular Biomin Ag America Finance

911

Midcontinent Livestock Supplements (MLS)

907

FX FH

1018

1014

1015

1114

1011

MaiaGrazing

1009 Food Safety Net

Services 1007

1006

Arm & Hammer Animal Nutrition

1005

Jorgensen Land & Cattle

1112

1111

Legend Rubber, Inc. 1108

Ranch 1109

1104

ABS Global Spring Grove 1105

MJE, LLC.

1204

Double D

1617

Leader Products by Queclink Wireless

Solutions 1614A

Stone Manufacturing

1305

1611

1610A

1810 1810A

2012A

La Belle Colostrum

Red Angus Assoc. of America 1604

Westway Feed Products 1805

2343

Oklahoma Cattlemen's Association

Brute Cattle Equipment

Kentucky Cattlemen's Assn KY Dept. of Ag

American Akaushi Association

Cydectin® Corral

FH NCBAFH Photo Stop

2237

2337

Animal Animal Health International Health & Turnkey International

Morton Buildings, Inc.

American Gelbvieh Association

Hayden Outdoors

Elanco

Kunafin - The Insectary

Insure My Forage 2342

2243

Locator Kiosk 2139

2131

Advanced Animal Diagnostics

2449

2552

NovaVive Inc.

FutureCow

2227

2442

AgVet Associates for Apex

2331

2326

Central States Testing 2322

The J.C. Smith Company 2327 All Pro Ag Sales

2325LLC

Ozark Hills Insurance

2323

Rancher's Choice

2424 Purdue University

2422

FH

2654

2652 Double S Liquid Feed Services, Inc.

2650

2548

ADM Animal Nutrition

44 Farms

2543

2443

EXHIBIT HALL 4A

Beer Stop

Kansas State University Kansas Dept of Agriculture Beef Improvement Federation Kansas State Univ Master of Agribusiness CattleTrace

ReproScan

Texas Vet

Lab, 2225Inc.

Valves 2223

AgSights / ViewTrak

Strobel Manufacturing

2551

Curicyn

2537

International Stock Food Corp.

2425

GKB Cattle

2423

I Heart Beef letters

Giant Rubber Water Tanks 2533

National Assoc. of Farm Broadcasting

2529

2429

2123

2968

2666

FPL Food LLC

LubrisynHA Family of Prducts &

Re-Borne 2557

Cleanfix North America Ltd.2524 Alabama Cattlemen's Association

2522

Working Ranch Magazine

NCBA Chuckwagon Cafe FH

Watson Float Valves 2632 RosTech Electronics

2630 Fort Supply Technologies LLC

2628

Raine Tank & Fabrication

2523

BFGoodrich Tires

Ag Tech Security

2006A

Bio-Vet, Inc.

2004A

1905

Tomlyn Veterinary Science

2115 Brazos Fabrication

Beef donated by

2113

2013

Kerndt Livestock Products

2010A

1910

2008A

Vitalix, Inc. 1405

2561

AgLand Loans

2550

2451

2622

Lunch sponsored by Feed Yard Industrial Solutions

1814

1408

1404

2560

Pro Earth Animal Health 2558

2623

2019

1919

Insure My Forage

Micronutrients

CME Group 1307

Nexus Ag Marketing

NCBA Show Management

Redd Summit Advisors

Nutrition Plus

2567

Wilson Trailer Company 2562

2446

Phibro Animal Health Corp

CattleFax

Farm Credit

Moly Manufacturing, LLC.

Mahindra USA

1822A

2137

2037

1926

Livestock Transport Nation

1824

U.S. Premium Beef

Sioux Steel Company

1411

Zinpro Performance Minerals 1207

The Cattleman's Resource,

Inc. 1826 1826A

Te Pari Products Ltd.

AGCO Corporation

Water Station Estrotect

Angus

1616A

Laird Manufacturing

1210

1208

Parker McCrory Mfg. Co.

The Hartford Livestock Department

2021 Nashville

1937

RAM Trucks

FLOOR PLAN FLOOR STICKER

Cattle Mats 1820 1820A

University of Nebraska Lincoln

Hacienda Hangout Lounge

Mix 30-Agridyne

Veterinary Service (USDA-APHIS)

Agri-Pro

1618A

1213

Total Feeds, Inc.1110

NuTech Biosciences, Inc.

US Roundtable for Sustainable

1625 Beef

1623

ClearSpan Fabric Structures

2349

NCBA Booth

Baytril® 100 Bunkhouse

1837

1830

1627

Nebraska Department of Agriculture

Valley Vet

Supply 2467

2459

Commstock Investments

2351

Provimi

2143

1943

Tasting Station

1736

Norbrook, Inc.

Ritchie Industries 1631

1622A

FH

1115

AGEX, Inc.

1843

NCBA letters

1636

1626A

Pneu-Dart, Inc. 1421

Powder River

2255

Cargill Feed & Nutrition 2151

Caterpillar, Inc.

EXHIBIT HALL 3 NCBA Photo Stop 1537

Purina Animal Nutrition LLC 1427

1321

2258

FH

FH

Crystalyx 2053

2249

1643

1543

Cattlemen's Connection

1329

2669

2159

2059

1953

1851

Bayer Animal Health

Performance Livestock Analytics

1337

1223

1023

Neogen Corporation

2367

National Cattlemen's Beef Association

Gravely, an Ariens Company

Boehringer Ingelheim

Lallemand Animal Nutrition 1243

Coffee Stop

Central Life Sciences

Allflex USA, Inc. 1022

904

USDA FSA, NRCS, RMA

701

500D Warner

919

Plain Jan's

Gardiner Angus Ranch

American Wagyu Association

RETAIL SHOPPINGCatalina's

SHOP ‘TIL YOU DROP! DID YOU KNOW YOU CAN GET 50% OFF OF ROPER, STETSON AND TIN HAUL APPAREL?

K-Line Irrigation North America

John Deere

Filson Livestock Equipment

819

Rawhide Portable Corral, Inc.

1137

Merck Animal Health

927

923

Gallagher/ Miraco

827

519

CHR Hansen

NCBA Photo Stop 1037

837

Furst-McNess Company

Automatic Equipment Co.Mfg.

Purina Animal Nutrition LLC

IDEXX

FX FH

NCBA Learning Lounge

NCBA Booth

Locator 737Kiosk

727

721

1859

FH

1551

Freeman Exhibitor Services

ENTRANCE

Up to Concourse Level Southwest Fence and Supply

2367A

Genova Labs

2163

Alltech, Inc.

MultiMin USA, Inc.

1550

1451

Beef Magazine

1450

U.S. Meat Export Federation

DTN/The Progressive Farmer

Noble Research Institute

Twin Mountain Fence Co.1452

Sealpro Silage Films 1351

CST Industries, Inc.

Superior Livestock

1761

1456

Calf News 1454

Liquitube Marketing Intl

1353

1249

Y-Tex Corporation

WW Livestock Systems

Hyundai Construction Equipment

GrowSafe Systems

IMI Global

531

525

520

Kuhn North America, Inc.

315

Kimmel Boot Company 312

637

537

421

Greeley Hat Works

314

RAM Truck

Seating

420

Drovers

321

CattleMax software

320

1661

1658

1559

1459

1660

National Grazing Lands Coalition

ImmuCell Corporation

1357

1355

1143

Texas A&M University

Silveus Insurance Group, Inc.

Quality Liquid Feeds, Inc.

Rabo AgriFinance

1662

Top Third Ag Marketing

International Veterinary Supplies

1561

American National Property & Casualty Insurance

CKP Insurance

1458

1359

1356

R&R Machine Works

BioZyme Incorportated

1967

American Cattlemen Magazine

AmericanInternational Charolais Association

Hi-Plains Systems, Inc

1043

CIH

Harsh 1563

San Antonio Steel Co.

ENDOVACBEEF

Roto-Mix, LLC 843

Univ of WY & Sustainable Rangelands Roundtable

1666

Accu Steel Fabric Covered Buildings 1565

1365

Lewis Cattle

Oilers 1257

PastureMap

American Hereford Assn/Certified Hereford Beef LLC

Hoop Beef System, LLC 1259

Balcony

Univ of WY Animal Science & Ag Experiment Station

1668

1569

1567

1155

1049

Huvepharma

Barenbrug USA

Tire Sidewall Depot

1261

Bekaert Corporation

Can-Tina

SweetPro Feeds

213

1056

International Brangus Breeders Association

Pride of the Farm

324

Roper/Stetson Apparel & Footwear FX FH

1059

Ramaekers Nutrition

1265

Pyranha

1160

New Generation Supplements

Stone Feather Road

1264

1267

1263

Durvet Virginia Dept of Ag/Virginia Cattlemen's 1158 Assn

Caviness Beef Packers

951

Beefmaster Breeders United

Rockin'Feet / Unique4U,

217 LLC

Feed-Lot Magazine

Hay & Forage Grower 1162

West Texas A&M University

1061

1060

Protect The Harvest

113

Ala Blanca Jewelry 212

959

IMV Imaging 957

851

743

543

Agri-King, Inc.

963

Big Bend Trailers

Cutco Cutlery 214

The Cowboy's Wife

958

859

North American Limousin Foundation American Simmental Assoc.

International Genetic Solutions

326

JBS Equipment

RETAIL SHOPPING Legacy / League 216

CJ Brown Studios 115

542

436

Lincoln Agribusiness Services

Waterfall Resort Alaska

Shorty's Caboy Hattery 114

Amber Way Jewelry 112

858

Rush-Co

Vermeer Corporation

The University of Tennessee

THe Kershaw Law Firm, PC

Superior Land Network

Sort'N Buddy,

Trioliet BV

American National Cattlewomen, Inc.

225

221

Mixer Center

Animat, Inc. 227

Postive Feed, Ltd. 1266

EXHIBIT HALL 2 Tasting Station

Corteva Agriscience

231

223LLC

Kansas Ethanol, LLC

1268

Top Dollar

Bimeda

MicroBasics, Inc.

443

243

Sweet Shack

123

Big Bend Saddlery

122

759

New Holland Agriculture

Hall and Hall 546

Beefmaster Breeders United

Topcon 244

CPC Animal Health 242

Ranch 447

Life Products

Texas Grazing Lands Conservation Initiative (GLCI)

143

137

134

126

Kent Nutrition Group Inc

USDA, Packers and Stockyards Program 962

552

550

RA Brown

American Plant Food

American Shorthorn Association

863

Artex Manufacturing

451

Bamert Seed Company 449

248

Kirby Mfg. Inc.

Novus International

Herdsman Brand

AXA XL

453

Agricultural CATTLEVACBOX Engineering Associates

CASE IH

250 Nationwide Agribusiness

862

657

656

557

Oklahoma Steel and Wire

151

147

Franks Mfg.

Stay Tuff Fence

FX NCBA Exhibitor ESCALATOR TO CONCOURSE ABOVE Lounge

RFD-TV 1169

Angus 1167

1165 Strait-Hefte Tried & True Production

763 Sale

2469

Rice Lake Weighing Systems

Merritt Trailers Inc.

Red Brand 1067

867

Champion Animal Health

Ragland Mills, Inc. 558

459

159

Arrowquip 663

563

560

Braunvieh Assoc of America

140

130

128

Kubota Tractor Corporation

STgenetics

Colorado State University

562 Timeless Fence System

461

361

Arkansas Cattlemen's Associaton

Oregon SarTec Forage Seeds Corporation

144

132

East Foundation

768

1770

Kubota Tractor Corporation

772

Supreme International

TCU Ranch Management Program

463

West Point Design

360

Aggio American Black Hereford

Highline Manufacturing

HC15

For-Most, Inc.

Zoetis

Blattner Feedlot Construction

362

Commodity Specialists Company

Bass Pro Shops/ Cabela's

150

Western Ag Reporter

669

AmeriAg, LLC

SSG Fusion

261Ltd.

156

148

Bag Man

671LLC

Knipe Land Company 668

Sidump'r Trailer

Mississippi State Online

263

King Ranch Institute for Ranch Management

265

ITS Global

Cambridge Technologies

Kapco Futures, Inc.

673

670 Linn Post & Pipe, Inc.

Specialty Risk Insurance

569

Progressive Cattleman

568

Omni Animal Health 465

Joplin Regional Stockyards, Inc.

EASYFIX USA

469

Krone North America

468

Diamond V

369

Micro Technologies

368A

Post Equipment

158

CattleSort & PregCheck

Wilks Ranches

160

INCO Livestock Straits Digestive Nutrition Financial, Wildflower Center Inc. International LLC

High Plains Journal

269

767

Ferrell-Ross Roll Manufacturing

164

Red Doc Farm Vytelle

Silveus Insurance Group, Inc.

Ritchey Livestock ID

The Branch Ranch 571

170

268

USDA AMS/NASS

FX FH

Bleachers National Dairy FARM Program 169

Daniels Manufacturing

JSAV2 AV Operator

JJ's Designs & Boutique

The Beef Resource Guide is the official onsite program of the Cattle Industry Convention & NCBA Trade Show. The publication includes convention details, event information, trade show exhibitor listings, key industry contacts and more.

• Frequency: Annual • Circulation: 15,000 (distributed at registration & hotels) • Audience: Annual Convention Participants

Cattle Alley

#CattleTales

GET A PICK ME UP AT THE

Chutes & Scales Staging Area

NCBA Chutes & Scales Showdown

Stockmanship & Stewardship Demonstration Arena

Trans Ova

Genetics

WHO DOESN’T LOVE A FREE LUNCH? LUNCH DAILY IN THE TRADE SHOW INCLUDED IN YOUR REGISTRATION.

2109

2009 AgAmerica Lending

CattleQuants

2007

2107

Hanson Silo Company 2005

Midwest Beef Systems 2105

NMSU College of Agriculture

901

901A Ag Specialist Insurance Services, Inc.

Texas

901AB State Soil & Water Conservation Board

Assoc.

1000Aof

Texas Soil & Water Conservation

PLAN TO ATTEND THE BLUE JACKET CUSTARD SOCIAL FRIDAY, FEBRUARY 7, 1:30PM - 2:30PM

1000AB National

Ranching Heritage Center

CLASSROOM STYLE LEARNING RIGHT ON THE SHOW FLOOR

Be apart of THE event for anyone in the cattle business! The Cattle Industry Convention & NCBA Trade Show is agriculture’s premier event where the industry comes together to get down to business!

BE SURE TO STOP BY OUR BOOTH #2131!

Quellaxcin™ 100

(enrofloxacin) Antimicrobial Injectable Solution

TRUSTED WITH YOUR HERD FOR OVER 25 YEARS. Stop by the Animal Health International Booth (#2131) to play Stock Tank Yahtzee for a chance to win a Cross Five four-holster vaccine cooler, and learn more about Aspen’s new Quellaxcin™ 100 and Turnkey Computer Systems’ accounting and management software solutions.

Trade Show Map - $12,000 Your company will be called out among the 300+ exhibitors on the fold-out trade show map, which will include panel advertisement & banner ads throughout.

NOW AVAILABLE! ORDER TODAY

Indicated for subcutaneous use in beef cattle, non-lactating dairy cattle, and swine only. A sterile, ready-to-use injectable antimicrobial solution that contains enrofloxacin, a broad-spectrum fluoroquinolone antimicrobial agent.

21288984 | Size: 100 mL, 21288987 | Size: 250 mL To order call Animal Health International at 800.854.7664 or visit animalhealthinternational.com

12/2019

SA20 BRG Tear Out Map.indd 2

1/8/2020 11:55:32 AM

Convention Social Media Package Advertising Rates and Sizes

•

Ad Type

Ad Size and Description

Section Cover Ads

Full Page, 4-color (Only 18 Available)

$3,000

Two Full Page 4-color Full Page, 4-color Full Page, 4-color Full Page, 4-color Full Page, 4-color Half Page, 4-color

$4,800 $4,800 $3,600 $3,600 $2,400 $1,200

Center Spread Back Cover Inside Front Cover Inside Back Cover Full Page Half Page

Ad Cost

*Two posts before convention, one post during convention and a Facebook live video, and one post after convention.

Cattlemen to Cattlemen Product Feature Block- $5,000 Highlight your company’s latest product or technology on NCBA’s Cattlemen to Cattlemen at the Cattle Industry Convention & NCBA Trade Show!

•

3-5 minute interview filmed at your trade show booth with a Cattlemen to Cattlemen reporter

•

The product feature will air in the calendar year it was produced (filmed) on an episode of Cattlemen to Cattlemen which airs three times a week on RFD TV.

•

A link to the interview will be provided for use on your company’s digital properties

Ad Specs

Full page with bleed 8.875” (W) x 11.375” (H) Live area: 7.125” (H) x 9.6” (W) Trim size: 8.375” (W) x 10.875” (H)

16

Full page no bleed 7.125” (W) x 9.6” (H)

Half page Vertical: 3.36” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 4.76” (H)

MATERIALS DEADLINE: DECEMBER 9, 2022

Double page spread with bleed 17.25” (W) x 11.375” (H) Live area: 15.5” (W) x 9.625” (H) Trim size: 8.375” (W) x 10.875” (H)

Four Facebook & Twitter Posts $4,000 for Convention (BeefUSA and CattleCon)

For more information about NCBA sponsorship opportunities, please contact your account manager or the Corporate Relations team at CorporateRelations@beef.org.

SALES CONTACTS and ADVERTISING INFORMATION MEDIA SALES TEAM Jason Jerome 303-850-3313 jjerome@beef.org

Shannon Wilson 303-850-3345 swilson@beef.org

Lindsay Clark 303-850-3339 lclark@beef.org

Summer Johnson 303-850-3346 scjohnson@beef.org

Kate Ramsey 303-850-3321 kramsey@beef.org

CONTENT/PRODUCTION Cattlemen to Cattlemen

National Cattlemen, Directions, Social & Digital Media

Send editorials to: Sarah Drown 303-850-3353 sdrown@beef.org

Send materials to: Kate Maher 303-850-3300 kmaher@beef.org

ARTWORK/GRAPHICS/BILLING Send advertisements/ artwork to: Laurel Platt 303-850-3459 lplatt@beef.org

17