NATIONAL CATTLEMEN’S BEEF ASSOCIATION
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NCBA MEMBERS WANT TO BUY YOUR PRODUCTS!
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NATIONAL CATTLEMEN 9
An Idaho Ranch Increases the Value of Every Calf
L N A T I O N A CATTLEMEN To be the trusted leader
and definitive voice
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No. 8 • NCBA.org MAY 2022 • Vol. 38,
MARKET SNAPSHOT WEEK OF 4/25/2022
YEAR CURRENT VS. LAST SOUTH CENTRAL 500-600 LB. STEERS
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10.5%
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LIVE FED STEERS
$121.36
17.8%
$143.00
CHOICE BOXED BEEF
$280.19
3.8%
$269.58
OMAHA CASH CORN
$6.51
24.3%
$8.09
IN THIS ISSUE
S LEADERSHIP COMMENT
3
NCBA’s leadership May is National Beef Month! in the celebrations. shares how you can join
6
WESTERN DROUGHT
9
INCREASE CALF VALUE
to be proactive rather Experts give advice and tips in western states. than reactive for drought g program can show A quality pre-conditionin profits. significant increase in per-head
12
MARKET REPORT
18
CHECKOFF NEWS
the impact of market LMIC and CattleFax dissect calf prices and review influences to cattle and beef demand growth.
look at these As we celebrate Beef Month, through Beef Checkoff impressive wins for beef efforts.
FEDERATION
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open to tough it is important to be when he lives it — he believes empathy to fellow producers s. conversations and show challenging circumstance to show they are navigating the background have “Those of us that have empathy,” he said.
Recognizing the Signs
County, producer from Spencer Nathan Lawson, a cattle discuss the the need to openly Kentucky, also understandsexperience. In respect to that, difficulties that producers initiatives that facilitate those two he helped spearhead conversations. in a roundtable of leaders Lawson participated agriculture sectors of the Kentucky representing various the group secured funding the meeting, that in which industry. From Council for a program College from the Kentucky Beef College of Nursing and University of Kentucky’s bring awareness to host events that of Agriculture partner of the group addition, members course to mental health. In health awareness leader to participated in a mental the resources and training to provide agriculturists need help. of someone who may – Question, recognize the signs training program, “QPR Through the online warning signs of the learn questions, Persuade, Refer,” participants to ask potentially life-saving mental illness, how available. are because he and what resources through the training Lawson himself went understands those around him. He has a heart for helping critical that ignoring these . the devastating impact on tight-knit, rural communities conversations can have ” he explained. “Suicide is 100% preventable, America he recognizes why rural On the other hand, this topic. female struggles to address — whether male or “In the agriculture community of a John Wayne image, somewhat such a degree farmers — we all have and feed the world. that to ourselves in n community, and I think that we apply farming the Starting the Conversatio do is care,” said Warren people, ag have to that makes rural people, of willingness to “The first thing you Amherst, nut to crack in terms ation cattleman from in particular, a tough Symens, a fourth-gener mental health.” talk about suicide and teach mental South Dakota. QPR method helped the best way to address of s around Lawson believes the Symens believes that through difficult conversation talk about them. Instead participants to walk health issues is to openly of ranching doesn’t bother him, effective way. stress mental health in an s around such pretending like the experience, to have conversation s honest about his own When people are able proven that those conversation he has decided to be media to tell his story. a tough topic, it’s statistically of instances even taking to social decrease the number of professional awareness importance the general and he explained. While he recognizes truly on suicidal thoughts, how many of them 4 where someone acts Continued on page America. counselors, he questions circumstances in rural unique the understand the lifestyle — because As someone who understands
mental health. is a topic that the agricultural However, mental health shied away from discussing. community has historically Farm Bureau Federation, 59% According to the Americanthere is stigma around having of rural Americans believe health. As a result, some folks mental this issue. conversations about to start directly tackling health] have decided it’s time need [to address mental the felt really “We’ve co-director ,” said Marshal Wilson, within our communities Border Food University’s Southwest State Mexico “At first, New of Preparedness Center. Protection and Emergency we talked about it, but we need how we were careful about to address it head on.” support for importance of local Wilson stressed the within resources to mental health bringing awareness communities. got to be a There’s change. “It’s got to be a culture communities,” he explained. cause to movement within our others are joining Wilson’s and they Across the country, health, of talking about mental combat the stigma underserved resources to typically are working to bring open discussions, formal areas. Whether it’s through programs, the work being funded of those trainings or federally the health and safety done is critical to ensure mission to conserve the land life who have made it their
Preparing for the Summer
www.NCBA.org
By Matt Makens, Atmospheric Scientist The 2021-2022 La Niña has weakened since early spring in terms of the sea surface conditions. However, the storm pattern is still in a La Niña phase, and projections show the atmosphere will that stay in varying strengths of a La Niña-like setup through summer. probability of El The Niño taking over late this summer and fall is still less than the odds of either a neutral pattern or a La Niña return a third year in a row. for For now, a La Niña-like atmosphere is in place, and because of that, three summer impacts come to mind. Consider, however, effect of La Niña the and El Niño patterns is far more significant lower impact during in the cool seasons the warm months. and has a Even still, there are patterns during the differences between summer. A detailed the following conditions forecast by region is below and includes that will be prominent First, be prepared this year. for more dryness across much of the influenced country. The La Niña pattern implies that the drought conditions across the West and Southwest will continue. For a quick comparison between La Niña and El Niño summers, I am showing you the frequency of wetter than normal seasons between the two patterns. On the top image representing La Niña, notice that the frequency of wet summers is low across the Western U.S. Summer 2022 — well below Northwest: The extreme western areas of 40%; translate likely to be colder Oregon and Washingto than average this that to mean n are most summer, with neutral eastern sections temperatures in the of those states, and a wet summer Idaho to be warmer that, drier than average than average. With happens fewer conditions are likely Oregon, and the for Idaho, eastern than four out of wetter-than-normal Washington and conditions for the west. 10 years during cooler spots of the far West: The drought La Niña. Yet, here will persist and enhance the drier looking at the conditions for the and hotter summer. Periodically , the monsoon may El Niño bottom that will favor far deliver precipitatio southern California n image, you see and southern Nevada. come through with Cooler conditions the monsoon for an increase in may those same areas term average remains but only briefly. The in a drought with the frequency longrelated high heat, danger again this leading to a high year. of wet summers fire Southwest: Like across the west the West, this region will stay warmer overall; however, and drier than normal — across most there will be periods of monsoonal moisture of Arizona, Utah of the country. and New Mexico. that will favor parts The driest areas will east of the Rocky No two years be those of the high Mountains. Ultimately, plains the drought is expected many in this region, are identical, but this climatology the wettest months to persist. For helps visualize the of patterns. the appears year are July and August, right now, July will common dryness supply the best chance and as it of La Niña Second, the country Northern Rockies: of moisture this year. The low soil moisture La Niña years typically may see more severe weather this this region this summer. amount from the year. see an increased spring continues More than 95% of events; this is particularly frequency of damaging In recent decades, for Montana and 81% topsoil moisture thunderstorm true for the number as very short to short of Nebraska reported events. The increased of winter and spring in early April. Although isolated spots that number of storm tornado there will be catch enough rainfall months to some reports does continue extent, too. I charted to overcome dry May through the into the summer ground at times during data for years since summer, temperatur storm reports varied 1990 and how the es will likely remain between La Niña keep drought conditions and El Niño summers. warmer-than-average Third, hurricane activity for most locations. to may increase this will be warm, and So, the bottom line development during year. El Niño helps with dry conditions is temperatures the hurricane season, suppress overall, rainfall. it will come down November. With which runs from to the timing of neutral June through may lead to hurricane-r to La Niña conditions, this year could South: Indications for the best moisture be elated more impacts active. This along the Gulf Coast summer through come from the east Louisiana and Mississippi. fall. and Eastern U.S. for Arkansas, At times, moisture from With those elements Oklahoma and Texas. may move into eastern discussed included, By in large, though, Kansas, this summer. let us get to a regional the western half warm and mostly of this region remains outlook for dry; meanwhile, the eastern half is to soil moisture shortages be wetter and cooler. for the western parts The the fire danger. of this region will continue, as will Upper Midwest: Precipitation will favor areas into the Ohio Valley. Expect periodic moisture near the Great Lakes southward year, these parts in Iowa and Minnesota; of the Corn Belt still, like last will rely on the timing than having a wet of precipitation rather season. Temperatu res will be warmest potentially several in Minnesota and degrees warmer-tha Iowa — n-average. Ohio Valley: Moisture will favor places in more than along and west of the Mississippi the Ohio and Tennessee Valleys temperatures, which River. The same will be true for the will be coolest farther east and normal normal for the western to warmer than spots. At times, the soil may become some areas will have so saturated that a flood risk. Southeast: Moisture will favor those to the north and west Temperatures will within this region. be warmest for the southern spots and in the rainier sections cooler-than-normal to the north. Without activity may increase a developing El Niño, this summer through the hurricane fall, and this region related damaging weather. is subject to any Northeast: This zone is to be cooler and is normal to see troughing wetter than average this summer. It (implying stormy summer, and this weather) around year is no different. this region every However, if the expected troughing changes strength of that from now through summer (gets weaker region may be considerab in this case), the ly warmer and drier than this outlook.
and therefore, decreases their risk for disease and illness. Coupled with good vaccination protocols, calves handled quietly and calmly gain the best and stay healthy.
creates a better product for that buyer,” said Eric Drees, lead auctioneer, field representative and assistant manager at Seven Rivers Livestock Commission. The Grosses have built a strong relationship not only with their veterinarian, Schneider, but also with the managers of Seven Rivers Livestock The game changer, I think in our industry, has been Commission, where they sell their www.NCB calves. This has allowed them to learn that the cattle buyers at the next level are starting A.org how they can create more value in their cattle, work closely with repeat buyers, to recognize the value, the true economic value of and establish a personalized preprogram for their calves buying pre-conditioned animals. Byconditioning Barb Coo that works for their business. ksle Pres y, Reg ident ionworked Terri and Moody have VII Vicehard to Stat e legislat ensure acro through uresthey sell are healthy, ss thethe calves com region and have been prop safe handle ready to move busyto the and has bee plex regulato osalto s, expand— look ing at n acti departm ry issu legislat story and continue to raise consumer NAT ION next ents stage of tax the edsupply chain. “The less stress they experience, the es ive proc vely involved AL CAT of agri authority for to fore “[The confidence in beef production TLEMEN in the Grosses] easier they are to handle. Low-stress cult are folks that a lot of husband Jeff ess. Runyan ign anim threats 13 active are pare and her al dise ure to respond practices, he added. handling decreases the likelihood of theto other young ases in this area look to, livesproducers and tock, fake and othe boys — nts to three Gus. Part of a quality pre-conditioning sickness and increases the likelihood of the andBee they’ve r high Jack, Hen really got thet bar set mea f Che stat process is handling calves in a way labeling ckoff. SDC ry and in Reg those vaccinations doing their job and e for Mea in this a lot ofVII the producers ion area,” mem A has focu on that doesn’t increase their stress levels, continu nwhile, eac sed this bership working properly. And it goes on and mem berssaid. Drees h es and yea recr and to To quo mem r on focus uitm grow lobbyist te a Nebrask bership. members ing NCBA ent and rete mem ntion gymnast, “This was a a Cattlemen with an hip drive kick bership. year of The politica ics to better procedu conjunc event in Siou s off in Jun l e x ral Cattlem shenanigans…navigate the Cattlem tion with the Falls, held in South en Fou the inte en worked with” Nebraska Gala, feat Dak nda rim to senators uring Hantion’s Prim ota make draft a e Tim Kansas over adju Livestoc k Williams Jr.! e Tax Cred stments to bill that wou will be ld k Associa the Prop hosting Nebrask it Act, develop States erty (WOTUSa Waters of tion (KLA) ed in a floor a Cattlemen or Jun ) Roundta the Unit under in 202 part by e ed ble in the dollar 0, proposalof this year. May fund. The current $54 to place KLA dev portion submitt with assistan 8 million bill also eloped ed it to ce a utilizes to exp of the state’s Protecti the Env from NCB a and the budget fund to refunda a host on Agency and ironmental A, surplus site. was sele to com include prop ble income KLA’s cted as tax erty munity expand colleges taxes paid session top legislat ing ive prio — require is passage of rity Nebrask property tax further accurate a bill that this relief. a Catt the Gov products ernor’s lemen staff . The billlabeling of fakewould carve met with to use allows out a portoffice and Americ mea mea t senators t term man an Plan Act disclaim ion of s on prod ufacture moderni Rescue Plan to infrastru (ARPA) doll American Res ze its uct labe rs free” or ers such as Act gran grant ars “meatle ls t to was authinspection prog include cture and prog for agricult cue proximit “veggie” are ss”, “me if Dakota orized $30 milli ure single ram. placed rams. y to the atprocessi issue and Provision on to in clos KLA meat term with allolegislature, whiby the North The North e s that at quality ng capacity; expand mea cating ch Bureau joined with Dak t $4 milli program the fund was tasked Kansas on the label. received propose ota citizens least 60% and the workfor on of Agricult Farm s the stat d change Kansas vote late 202 through a ce hou ming; $84 milli for water ure Dep special e The Nor shortag 1. for it to ‘yes’ to the sing gran after exte to coordin artm on for session th Dak es, and be app NDSA ts, add in the ate relie ent of in million ota impacte nsive wild roved. heart f efforts propose has pledged to be diviattract workers ress labor fires in of its inte Legislature d work. lives Nebrask included is tock prod Decemb ded equ ; and Am rim com led by d Constitution its support er Agricult ong other a ucers. to a mittee for cap a’s six commun ally among $60 al ame homes. cattle, feed work, Losses known sponsoring ure and ital ndment , The the Inte fora Com com as ge, that sup improvemen ity college Nat groups meeting mitt ural rim Constitu “Protect Nor mittee organize barns and port wor t or prog areas Checko ee is studying Resources th Dak the disa with USDA Region kforce ram the Nor tion.” Over ff and ota’s the Bee officials d a local ster the the Nor th executiv VII welcome developmen s prog last dec f assist Dakota th Dak makeup to outl faced rams in ade Con a Indepen ota Beef Com of the Cattlem e director for s Taya Run t. coordin rebuilding afteavailable to ine initiated proposed amestitution has , yan dent Bee miss ated hay r the fires Dakota, measure Runyan en’s Associa South Dakota , ndm donatio f Associa ion. 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KLA in ever ent by ns, and and fence Changin tion With morjoined the staff (SDCA). the U.S. an affiliate of Founda sup should g the stat y election R-CALF of North tion estathe Kansas Live plies e than Oct. 1, have a in pub requesteCattlemen’s e Con fund that 10 yea USA and 2021. blished of the higher stoc lic Ass stitution ram connec a fire relie k with num service, Run rs of experie way Nor d the legislat ociation, has donors the foun ifications threshold bec yan f ure cha and $2.1 ted more than th Dak of leaders erous agricult has wor nce and ranc ota Bee nge the Constitu dational fram modifying ause members million ked 2,300 across with B:5.125" Nor hers in nee the stat ure industry who refu are seated f Commission more suptional change ework, and d of assi farmers th Dak e to wor and to a nd thei sho port ota Ass (val allow stan uld k providin T:5.125" ocia r state from ued at ce. those tion (ND Stockmen’s Bee g the Con the state’s require $1 per in to be it deserve SA) head in f Checkoff citizens, S:4.625" obtainin able to g a mor was successf s. The stitution the North serv That is which e than respect includes sponsoring prohibite e on the Com Dakota) $400,00ul has bee is prop committ several d curr mission. 0 osin n NDS ee, measure g that a this time taken by the ently. No acti ConstituA members on clearly . committ , tional address All four ee at es only with poli states in a Reg As farmers and ranchers innovate and adapt to achieve their safegua cy and prom ion VII are goals, Nationwide® is constantly evolving bus otional rd U.S. work to y cattle to provide the insurance products and services our customers produce need to succeed today and tomorrow. rs. Whether you are increasing
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cattle is a lifestyle loved by While farming and ranchingit comes with its fair share of country, producers across the uncontrollable it is unpredictable and challenges. Whether or complex family dynamics, balancing weather, turbulent markets across the country are farm and ranch families maintaining a viable of everyday life and toll on one’s the responsibilities can certainly take a business. These stressors
is Agriculture Community
NATIONAL CATTLEMEN
“What I would encourage all of us in animal health and animal agriculture to remember is that we’ve got a story to tell,” he said. We should be the ones to tell that
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as many states Hamburgers steal the spotlight to promote beef participate in burger contests consumption.
the Standing Together: How Addressing Mental Health
16
In today’s cattle operations, every dollar per head can make a difference, so why not aim to increase profitability one calf at a time? At least, that’s what owners Terri and Moody Gross think. “We have been told you either get on the bus or you get off. And so, last year, we weaned and pre-conditioned, and we saw the difference in our prices,” Terri said. Terri and Moody own and operate MT Ranch in New Plymouth, Idaho, about 50 miles from Boise. They begin their calving season in February and send calves to the sale yard in the beginning of September. Ever since they began working with an animal health company to establish a preconditioning program for their calves, they have noticed increased interest at the sale barn and increased profit. According to Chris Schneider, DVM with Merck Animal Health, preconditioning is a practice which vaccinates and pre-weans calves before shipping or selling them. While not a new process, it is an effective one. It is not only an added benefit to the producer, but it is also best for the cattle, he said. “The game changer, I think in our industry, has been that the cattle buyers at the next level are starting to recognize the value, the true economic value of buying pre-conditioned animals,” Schneider said. “They’re starting to compensate the cattle producers down to the cow-calf level for that value.” For many producers, especially those who have been in the business a long time, it is hard to make the dive into a pre-conditioning program, even Terri admitted he was hesitant. They did not feel like they had the facilities and capability to pre-condition their calves. But after hearing from peers in the feedlots and managers at the sale barn, they were convinced it was the right step to increase their competitiveness. After implementing the program, Terri said he heard positive feedback that his cattle seldom needed to be vaccinated and are quiet and safe for workers to handle in the feedyard. Whether it is the improvement of vaccines and medicine, animal husbandry, or stockmanship and handling, cattle production has evolved over the last 30 years, according to Schneider. Uniting and practicing better management and animal care changes the industry as a whole for the better, he said. At birth or within 24 hours, Terri vaccinates his calves and bands them. They are given additional vaccinations at two months. “An excellent management practice would be, for example to pre-vaccinate your calves, put them back with their moms, allow them to get settled for 20-30 days before you wean them, and then move them on,” Schneider said. “So, allowing these calves to be weaned on the farm 30 days or so before you sell them ensures animal health will be at its highest.” He added that this ensures the vaccines and products will be maximally effective. This turns into real dollars returned to the producer. Superior Livestock and Merck Animal Health looked at data from 2019 and 2022, and it showed, on average, a producer could earn $15 to $45 more per head by using a vaccination and pre-conditioning program, Schneider explained. Schneider especially encourages younger producers, those trying to create a sustainable business that will last 10 to 20 years from now, to practice pre-conditioning to make their calves prominent in a highly competitive market. Pre-conditioning isn’t just about creating a more valuable animal in the sale barn. As consumers increasingly seek information about the welfare of animals and the safety of their food, sharing that cattle are handled carefully and under low-stress environments is crucial.
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2022-2023 Production Schedule and Editorial Features Edition
Editorial Features
Materials Deadline
Print Date
2022 August September/October
Genetic Tools/Trends & Real Estate Nutrition & Supplemental Cattle Feed
7-12 8-16
7-25 8-26
November December
Technology Business Planning
10-11 11-15
10-24 11-25
January February
New Year, Nutrition, Genetics Convention, Calving Season, Biosecurity
12-6 1-17
12-21 1-26
March/April May
Calf Management, Spring Hay Crop Mental Health Awareness, Pasture Grazing & Cover Crops, Summer Preparations
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June July
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The semi-annual National Cattlemen Directions magazine issues serve as reference publications for the cattle industry. The Fall edition offers an in-depth review of NCBA and its activities, a state-of-the-beef industry report, feature-length editorial and the popular CattleFax segment rankings and statistics. The Spring edition features management and industry education articles. • Frequency: Semi-Annual Magazine • Circulation: 26,000+ • Pass-through readership: 56,000 • Audience: NCBA producer members, corporate members, state affiliates, members of Congress and industry stakeholders 2021 DIRECTIONS THE OFFICIAL PUBLICATION OF NCBA
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Two-thirds page 4.735” (W) x 9.56” (H)
Half page Vertical: 3.8” (W) x 10.14” (H) or Horizontal: 7.6325” (W) x 5” (H)
Art Requirements: • Make sure all text is within the live area • Outline all fonts (convert to object) • Use high resolution photography • Final pdf file must be 300 dpi minimum Third Page Vertical: 2.32” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 3.2” (H)
Quarter-page Vertical: 3.36” (W) x 4.76” (H) or Horizontal: 7.14” (W) x 2.34” (H)
5
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56,000 monthly readership of National Cattlemen when counting pass-through readership
57% of National Cattlemen readers read half or more of the publication
NATIONAL CATTLEMEN & DIRECTIONS READERSHIP DEMOGRAPHICS Type of Operation
Cow-Calf Size of Operation
Feedlot Number of Cattle Marketed Annually
*Data in this document is provided by the 2021 Luce Research & Marketing Study, and NCBA’s social media and Google analytics.
7
CATTLEMEN’S CALL PODCAST CATTLEMEN’S
CALL
The Cattlemen’s Call Podcast shares stories and ideas from cattlemen and women across the nation. Montana rancher and broadcaster, Lane Nordlund, brings a “coffee talk” style to the conversations allowing listeners an inside look at the issue’s cattle producers are facing while sharing the stories of their lives and operations. • Frequency: Twice monthly • Total listens: 158,950+ • Average listens per episode: 2,300+
Podcast Commercial - $1,500 • Two, 30-second commercials in one podcast • Podcast promoted in weekly Beef Bulletin e-newsletter to NCBA membership • Two “brought to you by” during the podcast
20,000+ WEBPAGE CLICKS
Podcast Commercial Plus - $2,500 • One 30-second commercial aired in two consecutive podcasts for a total of two commercials • Podcasts promoted in weekly Beef Bulletin e-newsletter to NCBA membership *Commercials can be pre-recorded and sent to NCBA staff or a script can be given to the host to read
U PODCAST P Podcast Sponsor - $4,000 G • One 30-second commercial aired in four consecutive R podcasts for a total of four commercials A • Podcasts promoted in D weekly Beef Bulletin e-newsletter to NCBA E membership *Commercials can be prerecorded and sent to NCBA staff or a script can be given to the host to read
8
158,950+ TOTAL LISTENS
2,300+ AVERAGE LISTENS PER EPISODE
Podcast Content Sponsor - $7,500 • Sponsor determines the content, message and theme of the entire podcast • Opportunity to have multiple guests on the podcast to talk with the host • Podcast will be promoted via NCBA’s social media platforms on day of airing • Podcast promoted in weekly Beef Bulletin e-newsletter to NCBA membership • Two “brought to you by” during the podcast
Note: NCBA reserves all rights to approve podcast content prior to airing. If interested in a being a Podcast Content Sponsor, NCBA will work with you to ensure the storyline is engaging for the intended audience and complies with the intent of the Cattlemen’s Call Podcast.
69% OF PODCAST LISTENERS STATED THAT PODCAST ADS MADE THEM AWARE OF NEW PRODUCTS OR SERVICES*
*https://www.podcastinsights.com/podcaststatistics/
CLICK HERE TO LISTEN TO CATTLEMEN’S CALL PODCAST RECORDINGS
NCBA CATTLEMEN’S WEBINAR SERIES
Cattlemen’s WEBINAR SERIES
The Cattlemen’s Webinar Series is geared toward cattle producers and is open to both members and non-members. Each webinar is approximately an hour long and provides realtime interaction with the audience as a Q&A portion is built in to each segment. Webinars are also recorded and posted online so that producers can listen at their convenience.
Webinar Series Sponsor - $20,000 We can offer a year long sponsorship for all webinars in the Cattlemen’s Webinar Series. This would encompass sponsorship recognition at each webinar and the ability to have a company representative speak at the beginning or end of the webinar. The webinar topic and speakers will be chosen by NCBA’s Producer Education team with the input from the sponsor. This sponsor will have the ability to have one or two content sponsored webinars with speakers from the company.
CLICK HERE TO WATCH PAST WEBINARS
ENGAGEMENT IS 150 CATTLEMEN PER WEBINAR
AVERAGE OF 500 VIEWS PER WEBINAR ON YOUTUBE
U P G R A D E
WEBINAR Webinar Content Sponsor $6,000 (4 per year available) Includes all of the Webinar Sponsor benefits as well as the ability to provide third-party expert for webinar. *Expert must be an academic and/ or cattle producer
Webinar Sponsor - $3,600 • • • • • • •
Exclusive sponsor of one Cattlemen’s Webinar Series Ability to address and welcome participants at the beginning or end of the webinar Webinar can be posted on the sponsor website Sponsorship recognition at the beginning and close of each webinar Sponsor recognition on the Cattlemen’s Webinar Series webpage Ability to include up to three questions on the post-webinar participant survey Sponsor recognition in all marketing materials to include National Cattlemen newspaper, E-blasts, website, and social media 9
TELEVISION OPPORTUNITIES NCBA is proud to be home to the award-winning TV show Cattlemen to Cattlemen. Through this unique media property, NCBA can help you maximize and customize your marketing efforts to a broad audience. In addition to creating educational content, the video crew and in-house studio is available to you and your clients for production of all your digital media needs at a discounted rate. Cattlemen to Cattlemen premiers every Tuesday evening at 8:30 p.m. and re-airs Wednesday at 12:30 a.m. and Saturday at 9 a.m. (all Eastern time) Full shows and individual segments are also available on the Cattlemen to Cattlemen YouTube channel.
“
62% of NCBA members watch Cattlemen to Cattlemen at least once a month or more frequently.
I watch NCBA’s Cattlemen to Cattlemen as often as I can. I really enjoy seeing what other producers are doing around the country. And, I like seeing the products and information that are featured in the educational segments. It’s as if I’m able to go to a field day and gain all the knowledge I want,
Andy Bishop, Fairfield Farms, Kentucky Average Yearly Viewership 2,000,000
1,500,000
10,000 SUBSCRIBERS 1,250,000
0
10
17 20
18 20
19 20
20 20
1.6 MILLION
1.5 MILLION
250,000
1.8 MILLION
500,000
1.67 MILLION
750,000
1.25 MILLION
1,000,000
21 20
CLICK HERE TO VIEW C2C SEGEMENTS
550,000 UNIQUE VIEWS IN 2021
“
without having to leave my house.
TELEVISION OPPORTUNITIES Quarterly market update with industry experts •
The sponsor will be announced before and after the segment
•
Includes full-screen graphic at the close of the segment with your company and/or product logo and website
•
3 airings
“
The NCBA’s Cattlemen to Cattlemen show is clearly a standard by which other industry associations should be measured when it comes to video production.
2020 Ag Relations Council Golden ARC Awards Judge
“
Market Outlook – $3,500/segment
Block Feature – $3,000/month
The C2C video crew and in-house studio are available to you and your clients for all your production and digital media needs at a discounted rate.
2021 Send materials to Kate Maher at kmaher@beef.org.
•
Your company to provide video footage
•
Includes two “bumps” per episode with website and/or contact information on the screen while the video is playing
•
12 airings
1.5 MILLION
Q1
1.8 MILLION
Q2
1.63 MILLION
Q3
1.42 MILLION 2022
Most tape formats are welcome, including: XDCam, HDCam, Hard Drive, .wvm. Spots should be 6x9, 4x3 safe.
Your company and/or product will be featured in a 10-second “bump,” which is used to bring the show back from a commercial break
Average Quarterly Viewership
Advertising Information
All pre-produced spots must be received by NCBA’s Cattlemen to Cattlemen three weeks prior to scheduled air date.
•
0
1.53 MILLION 250,000
500,000
750,000
Q4 Q1
1,000,000 1,250,000 1,500,000 1,750,000 2,000,000
11
PACKAGES AND RATES Full Show - $50,000 Showcase your company’s range of expertise and products in one complete show. • • • •
One hour show fully produced either in-the field or in the studio housed at NCBA headquarters in Denver Includes a full production crew, on-air host and three airings on RFD-TV Full show and individual components posted to YouTube The full show plus all raw footage is provided for your internal use or further editing that can be used on multiple digital platforms
Education Segment – $25,000 Highlight your company’s products/services in a unique educational segment. • • •
5-7 minute segment produced at a location of your choosing Package includes a full production crew, two rounds of edits, show promotion on social media channels and a minimum of three airings After airing, a link to the full segment plus all interviews and raw footage is provided for use on your digital platforms
Commercial Packages • Monthly - $15,000:
12-15 airings of a fully produced 30-second commercial spot
• Quarterly - $45,000:
36-45 airings of a fully produced
30-second commercial spot
• Yearly - $100,000:
156 airings of a fully produced 30-second commercial spot
* Sponsor to provide fully produced 30-second spot 3 weeks prior to first airing. 12
We can m ake your c ommercia Don’t have l! a commerc ial already produced ? The Catt lemen to Cattlemen team can h elp. Full to partial pro du available to ction services are get your s pot ready to air!
DIGITAL MEDIA NCBA.ORG
Reach your target audience and elevate your customer base through NCBA’s website and digital media outlets. NCBA’s membership is interested in the information you have to share, so your media buy/package can be leveraged by including our social media marketing. Improve your brand presence and marketing message through our website as well as Facebook, Twitter posts and more.
Digital Media Demographics
Ad Rates Format: Exclusive Homepage Banner Ads • One-month placement
$1,000
Rotating Homepage Tile Ads • Three-month Placement • Six-month Placement • Twelve-month Placement
$2,000 $3,000 $5,000
Rotating Internal Page Banner Ads • Three-month Placement • Six-month Placement • Twelve-month Placement
$2,000 $2,500 $4,000
NCBA.org • 33,000 page views per month • 12,000 unique visitors per month • 60,000+ banner ad impressions/month
Social Media •
Single Facebook & Twitter Post (BeefUSA)
$1,000
Tile Ads: 300 x 300 pixels* • Banner Ads: 1200 x 200 pixels* *Accepted files: JPG, GIF, Flash/SWF
Social Analytics • Twitter - 82,700 average impressions per month » 1,800 average engagements per month • Facebook - 310,000 average impressions per month » 8,000 average engagements per month
Followers as of 6/1/2022: • Facebook (NCBA): 134K followers • Facebook (C2C): 19.8K followers • Twitter: 30.4K followers 13
WEATHER SEGMENT PACKAGE NCBA’s commitment to providing valuable information to members and producers extends to consistent updates regarding the weather’s impact on farm and ranch management practices. Atmospheric Scientist Matt Makens brings his 20 years of experience communicating vital information about changing weather and helping people understand climate trends to NCBA’s Cattlemen to Cattlemen, social and Web properties. • Investment: $40,000
TWICE MONTHLY SEGMENT AIRINGS ON CATTLEMEN TO CATTLEMEN
TWICE ANNUAL CATTLEMEN’S CALL PODCAST EPISODES
WEEKLY SOCIAL POST ON NCBA’S FACEBOOK AND TWITTER PAGES
14
NCBA BEEF BULLETIN E-NEWSLETTER The weekly NCBA Beef Bulletin e-newsletter is sent to 13,000+ members of NCBA. The Beef Bulletin includes articles with the latest policy and industry trends along with association updates and a calendar of events. • Frequency: Weekly • Average open rate: 36%
BEEF BULLETIN
Sponsored Block Content $3,500/week •
The sponsored content block can include one of the following: graphic/image (with link) or article teaser/text with link to full content piece.
•
1200px700p
May 29, 2022
A WORD FROM OUR CEO
BANNER ADVERTISEMENT
NCBA CEO Colin Woodall discusses the recent rule proposed by the Securities and Exchange Commission (SEC) that would impact farmers and ranchers who might be required to report their greenhouse gas emissions. Hear from Colin, and learn how you can join NBCA's efforts. Sign NCBA's letter to the SEC Chairman here.
June 6, 2022
AN UPDATE FROM OUR NATION'S CAPITAL AN UPDATE FROM OUR NATION'S CAPITAL
NCBA Secures Another HOS Exemption Extension for Livestock Haulers
USDA Announces Flexibility in NRCS Conservation Program
This week, the Federal Motor Carrier Safety Administration (FMCSA) announced an extension to the Hours-of-Service (HOS) Emergency Declaration until August 31, 2022, at 11:59 P.M. (ET). This announcement is a direct result of a continued request for this extension by NCBA to FMCSA, to ensure livestock haulers are able to safely and efficiently do their jobs. This declaration includes:
This week, USDA announced that participants of the Conservation Reserve Program (CRP) who are in the final year of their contract are eligible to request early termination. Termination requests are subject to approval from USDA, and the termination must occur after the primary nesting season. Participants eligible will be mailed a letter by USDA-NRCS further explaining the flexibilities. For producers enrolled in the Environmental Quality Incentives Program (EQIP) and the Conservation Stewardship Program (CSP) who already have cover cropping included in their current contract, NRCS is permitting modification plans regarding timing of planting cover crops. USDA intends the program flexibilities to assist producers as they navigate challenging market conditions and make decisions that are best for their business. More information can be found here.
CONTENT BLOCK
1. Livestock and livestock feed (transporters of feed ingredients are ineligible). 2. Medical supplies and equipment related to the testing, diagnosis and treatment of COVID-19. 3. Vaccines, constituent products, medical supplies and equipment including ancillary supplies/kits for the administration of vaccines, related to the prevention of COVID-19. 4. Supplies and equipment necessary for community safety, sanitation and prevention of community transmission of COVID-19 such as masks, gloves, hand sanitizer, soap and disinfectants. 5. Food, paper products and other groceries for emergency restocking of distribution centers or stores. 6. Gasoline, diesel, jet fuel, diesel exhaust fluid (DEF), ethyl alcohol and heating fuel including propane, natural gas and heating oil. Why this matters: Livestock haulers play an integral role in the U.S. beef production system by transporting cattle across the country and making sure that meat cases remain stocked with nutritious and delicious beef. Unfortunately, current federal law imposes a significant burden on livestock haulers and risks negative animal welfare situations. HOS rules limit livestock haulers to 14 hours of on-duty time, a maximum drive time of 11 hours, and then 10 consecutive hours of rest. These time requirements are insufficient for most trips made by livestock haulers and fail to accommodate the realities of hauling live animals across the country.
Agreement Signed to Increase U.S. Beef Exports to Japan This week, the U.S. and Japan signed an agreement to increase the Beef Safeguard Trigger level under the U.S.-Japan Trade Agreement. Currently, Japan is a top export market for U.S. beef, accounting for more than $2.3 billion in sales in 2021.
Funding Opportunity for Agricultural Research USDA’s National Institute of Food and Agriculture (NIFA) announced funding for the Agricultural Genome to Phenome Initiative (AG2PI) which is intended to facilitate collaboration between crop and animal researchers to further understand the importance of genomes and phenomes as they relate to agricultural innovation. Applications are due by July 21. More information on AG2PI can be found here.
NCBA Supports FMD Prevention
Banner Ad Content-$1,500/week
This year marks the 75th anniversary of the Mexico-U.S. Commission for the Prevention of Foot-and-Mouth Disease (FMD) and Other Exotic Animal Diseases. This binational commission plays a key role in the prevention of FMD in both the United States and Mexico.
•
1200px250p
Why this matters: The increase will allow American producers to continue exporting highquality beef to meet Japanese consumer demand. This is important because record-setting beef exports in 2021 triggered the safeguard provision of the Agreement.
TUNE IN TO THE LATEST PODCAST
15
CONVENTION MEDIA OPPORTUNITIES Expand your brand and maximize your impact by becoming a sponsor today! Take advantage of unique opportunities to reach over 8,000 cattle producer attendees available exclusively to NCBA Trade Show Exhibitors or Allied Corporate Partners. Increase your exposure and make the most of your exhibiting experience at the Cattle Industry Convention and NCBA Trade Show. CattleCon23 offers a VARIETY OF SPONSORSHIP OPPORTUNITIES providing a level to meet every budget. Aligning a sponsorship with your brand INCREASES AWARENESS OF YOUR BUSINESS.
CYDECTIN® CORRAL BAYTRIL 100® BUNKHOUSE
COME CHECK IT OUT AND SHARE YOUR STORY HACIENDA HANGOUT BAR
979 JSAV1
677
Priefert Ranch Equipment
Bleachers
777
Roach Ag Marketing LTD
776
U.S. Fish & Wildlife Service
976A
977
SWING BY THE BEER STOP FOR AN ICY, COLD ONE!
CAN-TINA LOUNGE
AV Operator
679
587
Behlen Country
174
613
413
713
813
Texas Tech University
MSBiotec 507
407
301
300E Dura-Cast Products
301A
Cross Five Cattle Coolers, LLC 404
K-J Leather Company 400
401
C-Lock Inc.
Swift Built, LLC
Maxilator Equipment 501A
500A 500B
Minnesota Ag & Cattle
API Advanced Pedestals
500C
Land & Livestock Post
DATAMARS Livestock
Originals
309
100
809
Santa Gertrudis Breeders International
805
Borthers Seed Company
801
800A Worthington Industries
1343
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Rooney Angus Ranch
910
900
900A 900AB Popular Biomin Ag America Finance
911
Midcontinent Livestock Supplements (MLS)
907
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1018
1014
1015
1114
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MaiaGrazing
1009 Food Safety Net
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1006
Arm & Hammer Animal Nutrition
1005
Jorgensen Land & Cattle
1112
1111
Legend Rubber, Inc. 1108
Ranch 1109
1104
ABS Global Spring Grove 1105
MJE, LLC.
1204
Double D
1617
Leader Products by Queclink Wireless
Solutions 1614A
Stone Manufacturing
1305
1611
1610A
1810 1810A
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La Belle Colostrum
Red Angus Assoc. of America 1604
Westway Feed Products 1805
2343
Oklahoma Cattlemen's Association
Brute Cattle Equipment
Kentucky Cattlemen's Assn KY Dept. of Ag
American Akaushi Association
Cydectin® Corral
FH NCBAFH Photo Stop
2237
2337
Animal Animal Health International Health & Turnkey International
Morton Buildings, Inc.
American Gelbvieh Association
Hayden Outdoors
Elanco
Kunafin - The Insectary
Insure My Forage 2342
2243
Locator Kiosk 2139
2131
Advanced Animal Diagnostics
2449
2552
NovaVive Inc.
FutureCow
2227
2442
AgVet Associates for Apex
2331
2326
Central States Testing 2322
The J.C. Smith Company 2327 All Pro Ag Sales
2325LLC
Ozark Hills Insurance
2323
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2424 Purdue University
2422
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2654
2652 Double S Liquid Feed Services, Inc.
2650
2548
ADM Animal Nutrition
44 Farms
2543
2443
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Kansas State University Kansas Dept of Agriculture Beef Improvement Federation Kansas State Univ Master of Agribusiness CattleTrace
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Texas Vet
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AgSights / ViewTrak
Strobel Manufacturing
2551
Curicyn
2537
International Stock Food Corp.
2425
GKB Cattle
2423
I Heart Beef letters
Giant Rubber Water Tanks 2533
National Assoc. of Farm Broadcasting
2529
2429
2123
2968
2666
FPL Food LLC
LubrisynHA Family of Prducts &
Re-Borne 2557
Cleanfix North America Ltd.2524 Alabama Cattlemen's Association
2522
Working Ranch Magazine
NCBA Chuckwagon Cafe FH
Watson Float Valves 2632 RosTech Electronics
2630 Fort Supply Technologies LLC
2628
Raine Tank & Fabrication
2523
BFGoodrich Tires
Ag Tech Security
2006A
Bio-Vet, Inc.
2004A
1905
Tomlyn Veterinary Science
2115 Brazos Fabrication
Beef donated by
2113
2013
Kerndt Livestock Products
2010A
1910
2008A
Vitalix, Inc. 1405
2561
AgLand Loans
2550
2451
2622
Lunch sponsored by Feed Yard Industrial Solutions
1814
1408
1404
2560
Pro Earth Animal Health 2558
2623
2019
1919
Insure My Forage
Micronutrients
CME Group 1307
Nexus Ag Marketing
NCBA Show Management
Redd Summit Advisors
Nutrition Plus
2567
Wilson Trailer Company 2562
2446
Phibro Animal Health Corp
CattleFax
Farm Credit
Moly Manufacturing, LLC.
Mahindra USA
1822A
2137
2037
1926
Livestock Transport Nation
1824
U.S. Premium Beef
Sioux Steel Company
1411
Zinpro Performance Minerals 1207
The Cattleman's Resource,
Inc. 1826 1826A
Te Pari Products Ltd.
AGCO Corporation
Water Station Estrotect
Angus
1616A
Laird Manufacturing
1210
1208
Parker McCrory Mfg. Co.
The Hartford Livestock Department
2021 Nashville
1937
RAM Trucks
FLOOR PLAN FLOOR STICKER
Cattle Mats 1820 1820A
University of Nebraska Lincoln
Hacienda Hangout Lounge
Mix 30-Agridyne
Veterinary Service (USDA-APHIS)
Agri-Pro
1618A
1213
Total Feeds, Inc.1110
NuTech Biosciences, Inc.
US Roundtable for Sustainable
1625 Beef
1623
ClearSpan Fabric Structures
2349
NCBA Booth
Baytril® 100 Bunkhouse
1837
1830
1627
Nebraska Department of Agriculture
Valley Vet
Supply 2467
2459
Commstock Investments
2351
Provimi
2143
1943
Tasting Station
1736
Norbrook, Inc.
Ritchie Industries 1631
1622A
FH
1115
AGEX, Inc.
1843
NCBA letters
1636
1626A
Pneu-Dart, Inc. 1421
Powder River
2255
Cargill Feed & Nutrition 2151
Caterpillar, Inc.
EXHIBIT HALL 3 NCBA Photo Stop 1537
Purina Animal Nutrition LLC 1427
1321
2258
FH
FH
Crystalyx 2053
2249
1643
1543
Cattlemen's Connection
1329
2669
2159
2059
1953
1851
Bayer Animal Health
Performance Livestock Analytics
1337
1223
1023
Neogen Corporation
2367
National Cattlemen's Beef Association
Gravely, an Ariens Company
Boehringer Ingelheim
Lallemand Animal Nutrition 1243
Coffee Stop
Central Life Sciences
Allflex USA, Inc. 1022
904
USDA FSA, NRCS, RMA
701
500D Warner
919
Plain Jan's
Gardiner Angus Ranch
American Wagyu Association
RETAIL SHOPPINGCatalina's
SHOP ‘TIL YOU DROP! DID YOU KNOW YOU CAN GET 50% OFF OF ROPER, STETSON AND TIN HAUL APPAREL?
K-Line Irrigation North America
John Deere
Filson Livestock Equipment
819
Rawhide Portable Corral, Inc.
1137
Merck Animal Health
927
923
Gallagher/ Miraco
827
519
CHR Hansen
NCBA Photo Stop 1037
837
Furst-McNess Company
Automatic Equipment Co.Mfg.
Purina Animal Nutrition LLC
IDEXX
FX FH
NCBA Learning Lounge
NCBA Booth
Locator 737Kiosk
727
721
1859
FH
1551
Freeman Exhibitor Services
ENTRANCE
Up to Concourse Level Southwest Fence and Supply
2367A
Genova Labs
2163
Alltech, Inc.
MultiMin USA, Inc.
1550
1451
Beef Magazine
1450
U.S. Meat Export Federation
DTN/The Progressive Farmer
Noble Research Institute
Twin Mountain Fence Co.1452
Sealpro Silage Films 1351
CST Industries, Inc.
Superior Livestock
1761
1456
Calf News 1454
Liquitube Marketing Intl
1353
1249
Y-Tex Corporation
WW Livestock Systems
Hyundai Construction Equipment
GrowSafe Systems
IMI Global
531
525
520
Kuhn North America, Inc.
315
Kimmel Boot Company 312
637
537
421
Greeley Hat Works
314
RAM Truck
Seating
420
Drovers
321
CattleMax software
320
1661
1658
1559
1459
1660
National Grazing Lands Coalition
ImmuCell Corporation
1357
1355
1143
Texas A&M University
Silveus Insurance Group, Inc.
Quality Liquid Feeds, Inc.
Rabo AgriFinance
1662
Top Third Ag Marketing
International Veterinary Supplies
1561
American National Property & Casualty Insurance
CKP Insurance
1458
1359
1356
R&R Machine Works
BioZyme Incorportated
1967
American Cattlemen Magazine
AmericanInternational Charolais Association
Hi-Plains Systems, Inc
1043
CIH
Harsh 1563
San Antonio Steel Co.
ENDOVACBEEF
Roto-Mix, LLC 843
Univ of WY & Sustainable Rangelands Roundtable
1666
Accu Steel Fabric Covered Buildings 1565
1365
Lewis Cattle
Oilers 1257
PastureMap
American Hereford Assn/Certified Hereford Beef LLC
Hoop Beef System, LLC 1259
Balcony
Univ of WY Animal Science & Ag Experiment Station
1668
1569
1567
1155
1049
Huvepharma
Barenbrug USA
Tire Sidewall Depot
1261
Bekaert Corporation
Can-Tina
SweetPro Feeds
213
1056
International Brangus Breeders Association
Pride of the Farm
324
Roper/Stetson Apparel & Footwear FX FH
1059
Ramaekers Nutrition
1265
Pyranha
1160
New Generation Supplements
Stone Feather Road
1264
1267
1263
Durvet Virginia Dept of Ag/Virginia Cattlemen's 1158 Assn
Caviness Beef Packers
951
Beefmaster Breeders United
Rockin'Feet / Unique4U,
217 LLC
Feed-Lot Magazine
Hay & Forage Grower 1162
West Texas A&M University
1061
1060
Protect The Harvest
113
Ala Blanca Jewelry 212
959
IMV Imaging 957
851
743
543
Agri-King, Inc.
963
Big Bend Trailers
Cutco Cutlery 214
The Cowboy's Wife
958
859
North American Limousin Foundation American Simmental Assoc. International Genetic Solutions
326
JBS Equipment
RETAIL SHOPPING Legacy / League 216
CJ Brown Studios 115
542
436
Lincoln Agribusiness Services
Waterfall Resort Alaska
Shorty's Caboy Hattery 114
Amber Way Jewelry 112
858
Rush-Co
Vermeer Corporation
The University of Tennessee
THe Kershaw Law Firm, PC
Superior Land Network
Sort'N Buddy,
Trioliet BV
American National Cattlewomen, Inc.
225
221
Mixer Center
Animat, Inc. 227
Postive Feed, Ltd. 1266
EXHIBIT HALL 2 Tasting Station
Corteva Agriscience
231
223LLC
Kansas Ethanol, LLC
1268
Top Dollar
Bimeda
MicroBasics, Inc.
443
243
Sweet Shack
123
Big Bend Saddlery
122
759
New Holland Agriculture
Hall and Hall 546
Beefmaster Breeders United
Topcon 244
CPC Animal Health 242
Ranch 447
Life Products
Texas Grazing Lands Conservation Initiative (GLCI)
143
137
134
126
Kent Nutrition Group Inc
USDA, Packers and Stockyards Program 962
552
550
RA Brown
American Plant Food
American Shorthorn Association
863
Artex Manufacturing
451
Bamert Seed Company 449
248
Kirby Mfg. Inc.
Novus International
Herdsman Brand
AXA XL
453
Agricultural CATTLEVACBOX Engineering Associates
CASE IH
250 Nationwide Agribusiness
862
657
656
557
Oklahoma Steel and Wire
151
147
Franks Mfg.
Stay Tuff Fence
FX NCBA Exhibitor ESCALATOR TO CONCOURSE ABOVE Lounge
RFD-TV 1169
Angus 1167
1165 Strait-Hefte Tried & True Production
763 Sale
2469
Rice Lake Weighing Systems
Merritt Trailers Inc.
Red Brand 1067
867
Champion Animal Health
Ragland Mills, Inc. 558
459
159
Arrowquip 663
563
560
Braunvieh Assoc of America
140
130
128
Kubota Tractor Corporation
STgenetics
Colorado State University
562 Timeless Fence System
461
361
Arkansas Cattlemen's Associaton
Oregon SarTec Forage Seeds Corporation
144
132
East Foundation
768
1770
Kubota Tractor Corporation
772
Supreme International
TCU Ranch Management Program
463
West Point Design
360
Aggio American Black Hereford
Highline Manufacturing
HC15
For-Most, Inc.
Zoetis
Blattner Feedlot Construction
362
Commodity Specialists Company
Bass Pro Shops/ Cabela's
150
Western Ag Reporter
669
AmeriAg, LLC
SSG Fusion
261Ltd.
156
148
Bag Man
671LLC
Knipe Land Company 668
Sidump'r Trailer
Mississippi State Online
263
King Ranch Institute for Ranch Management
265
ITS Global
Cambridge Technologies
Kapco Futures, Inc.
673
670 Linn Post & Pipe, Inc.
Specialty Risk Insurance
569
Progressive Cattleman
568
Omni Animal Health 465
Joplin Regional Stockyards, Inc.
EASYFIX USA
469
Krone North America
468
Diamond V
369
Micro Technologies
368A
Post Equipment
158
CattleSort & PregCheck
Wilks Ranches
160
INCO Livestock Straits Digestive Nutrition Financial, Wildflower Center Inc. International LLC
High Plains Journal
269
767
Ferrell-Ross Roll Manufacturing
164
Red Doc Farm Vytelle
Silveus Insurance Group, Inc.
Ritchey Livestock ID
The Branch Ranch 571
170
268
USDA AMS/NASS
FX FH
Bleachers National Dairy FARM Program 169
Daniels Manufacturing
JSAV2 AV Operator
JJ's Designs & Boutique
The Beef Resource Guide is the official onsite program of the Cattle Industry Convention & NCBA Trade Show. The publication includes convention details, event information, trade show exhibitor listings, key industry contacts and more. • Frequency: Annual • Circulation: 15,000 (distributed at registration & hotels) • Audience: Annual Convention Participants
Cattle Alley
#CattleTales
GET A PICK ME UP AT THE
Chutes & Scales Staging Area
NCBA Chutes & Scales Showdown
Stockmanship & Stewardship Demonstration Arena
Trans Ova
Genetics
WHO DOESN’T LOVE A FREE LUNCH? LUNCH DAILY IN THE TRADE SHOW INCLUDED IN YOUR REGISTRATION.
2109
2009 AgAmerica Lending
CattleQuants
2007
2107
Hanson Silo Company 2005
Midwest Beef Systems 2105
NMSU College of Agriculture
901
901A Ag Specialist Insurance Services, Inc.
Texas
901AB State Soil & Water Conservation Board
Assoc.
1000Aof
Texas Soil & Water Conservation
PLAN TO ATTEND THE BLUE JACKET CUSTARD SOCIAL FRIDAY, FEBRUARY 7, 1:30PM - 2:30PM
1000AB National
Ranching Heritage Center
CLASSROOM STYLE LEARNING RIGHT ON THE SHOW FLOOR
Be apart of THE event for anyone in the cattle business! The Cattle Industry Convention & NCBA Trade Show is agriculture’s premier event where the industry comes together to get down to business!
BE SURE TO STOP BY OUR BOOTH #2131!
Quellaxcin™ 100
(enrofloxacin) Antimicrobial Injectable Solution
TRUSTED WITH YOUR HERD FOR OVER 25 YEARS. Stop by the Animal Health International Booth (#2131) to play Stock Tank Yahtzee for a chance to win a Cross Five four-holster vaccine cooler, and learn more about Aspen’s new Quellaxcin™ 100 and Turnkey Computer Systems’ accounting and management software solutions.
Trade Show Map - $12,000 Your company will be called out among the 300+ exhibitors on the fold-out trade show map, which will include panel advertisement & banner ads throughout.
NOW AVAILABLE! ORDER TODAY
Indicated for subcutaneous use in beef cattle, non-lactating dairy cattle, and swine only. A sterile, ready-to-use injectable antimicrobial solution that contains enrofloxacin, a broad-spectrum fluoroquinolone antimicrobial agent. 21288984 | Size: 100 mL, 21288987 | Size: 250 mL To order call Animal Health International at 800.854.7664 or visit animalhealthinternational.com
12/2019
SA20 BRG Tear Out Map.indd 2
1/8/2020 11:55:32 AM
Convention Social Media Package Advertising Rates and Sizes
•
Ad Type
Ad Size and Description
Section Cover Ads
Full Page, 4-color (Only 18 Available)
$3,000
Two Full Page 4-color Full Page, 4-color Full Page, 4-color Full Page, 4-color Full Page, 4-color Half Page, 4-color
$4,800 $4,800 $3,600 $3,600 $2,400 $1,200
Center Spread Back Cover Inside Front Cover Inside Back Cover Full Page Half Page
Ad Cost
*Two posts before convention, one post during convention and a Facebook live video, and one post after convention.
Cattlemen to Cattlemen Product Feature Block- $5,000 Highlight your company’s latest product or technology on NCBA’s Cattlemen to Cattlemen at the Cattle Industry Convention & NCBA Trade Show! •
3-5 minute interview filmed at your trade show booth with a Cattlemen to Cattlemen reporter
•
The product feature will air in the calendar year it was produced (filmed) on an episode of Cattlemen to Cattlemen which airs three times a week on RFD TV.
•
A link to the interview will be provided for use on your company’s digital properties
Ad Specs
Full page with bleed 8.875” (W) x 11.375” (H) Live area: 7.125” (H) x 9.6” (W) Trim size: 8.375” (W) x 10.875” (H)
16
Full page no bleed 7.125” (W) x 9.6” (H)
Half page Vertical: 3.36” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 4.76” (H)
MATERIALS DEADLINE: DECEMBER 9, 2022
Double page spread with bleed 17.25” (W) x 11.375” (H) Live area: 15.5” (W) x 9.625” (H) Trim size: 8.375” (W) x 10.875” (H)
Four Facebook & Twitter Posts $4,000 for Convention (BeefUSA and CattleCon)
For more information about NCBA sponsorship opportunities, please contact your account manager or the Corporate Relations team at CorporateRelations@beef.org.
SALES CONTACTS and ADVERTISING INFORMATION MEDIA SALES TEAM Jason Jerome 303-850-3313 jjerome@beef.org
Shannon Wilson 303-850-3345 swilson@beef.org
Lindsay Clark 303-850-3339 lclark@beef.org
Summer Johnson 303-850-3346 scjohnson@beef.org
Kate Ramsey 303-850-3321 kramsey@beef.org
CONTENT/PRODUCTION Cattlemen to Cattlemen
National Cattlemen, Directions, Social & Digital Media
Send editorials to: Sarah Drown 303-850-3353 sdrown@beef.org
Send materials to: Kate Maher 303-850-3300 kmaher@beef.org
ARTWORK/GRAPHICS/BILLING Send advertisements/ artwork to: Laurel Platt 303-850-3459 lplatt@beef.org
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