2021 Media Kit

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NATIONAL CATTLEMEN’S BEEF ASSOCIATION

M E2 D I A K I T 020- 2021 PRINT

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BROADCAST

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DIGITAL

N A N TAI L N A T I O O N A E LN TT C A T T LCEAM L EM The t rus the beef industry d d e f i n i t i v e v o i ct eed ol ef a d e r The trusted leader an and d efi nitive

NCBA.org June 2020 • Vol. 36, No. 8 •

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Don’t forg et to tune in to the Cattlem en’s Call podcast! Listen, lau gh and lea rn with th cattle pro ese ducers. Subscribe never mi and ss an episo de. Liste Google Pla n on y, Spotify , Stitche r, TuneIn & Apple Pod cast!

in Your Cattle Herd Strategies for Parasite Control fly control is a feed supplement negative effects on your growth By Julia Herman, DVM, MS Beef Cattle Specialist Veterinarian, NCBA, a contractor to the Beef

ASSOCIATION NATIONAL CATTLEMEN’S BEEF 300 9110 E. NICHOLS AVENUE, SUITE CENTENNIAL, CO 80112

PRSRT STD U.S. Postage PAID Denver, CO Permit No. 1673

Checkoff Cattle across the country are grass reaping the benefits of spring minerals, growth – fresh vitamins and quality nutrition, places to explore As the and travel, and much more. brings transition into warmer months such growth, it also encourages farmers and ranchers to broaden animals strategies for keeping their and healthy. Parasites, both external can internal, are a challenge that be detrimental to animal comfort and productivity. While eliminating parasites is not a realistic strategy, control preparing a year-long plan to

but and observation of each animal to can be an effective alternative parasites’ that has either an insect The focus that deworming the entire herd. cattle will prevent stress, improve regulator compound or larvicide risk of animal is to selectively treat susceptible performance, and reduce the is passed undigested by the Both animals such as the young, stressed, disease transmission. and deposited in the manure. by remove cycle Parasite management varies or immunocompromised to products interfere in the life Back region with differences in climate, most of the source of pasture and control fly populations. risk could environmental conditions, host contamination but does not rubbers, oilers, and dust bags farm/ranch and facility susceptibility, increasing anthelmintic resistance also be used depending on the product management practices. To effectively in that worm population. This setup. Choosing the correct herd, is in treat or control parasites in the ingredient for the intended parasite technique is used extensively which of is it is important to know exactly critically important to the success small ruminants where resistance be ones are a problem. This can which the control program. more prevalent. By targeting important challenging at times, so it is for a Preventing resistance in the to animals get treated, it allows to to have a resource team ready of animal health realm can apply refugia to form, or a population assist. Working with your local in the both antimicrobial and antiparasitic will susceptible worms to persist veterinarian and extension agent products. Anthelmintic (or remain susceptible specific and the to a population strategy a become tailor has help dewormer) resistance the to anthelmintic treatment in control operation, using multiple modalities real threat to prevention and Coordinating should it need to occur. A fecal future worms) to protect your herd. (i.e., parasites of internal THE on parasite egg count reduction test (FECRT) with neighboring ranchesOF FICIAL in livestock as decades of overuse of PUB control would also improve overall utility of certain is the most effective method decreased have LIC ATIONthe Because success of the program. evaluating anthelmintic effectiveness classes of anthelmintics. OF NC done in have Common external parasites in a herd or flock and can be of this, treatment protocolsBA ticks, giving include horn flies, face flies, collaboration with a veterinarian. become more complex than lice, and others. In addition to Grazing management through a single product and necessitate tool to being physical irritants to livestock, veterinary consultation. As discussed rotational grazing is a useful of Quality these insects can be vectors provide in the Checkoff-funded Beef improve pasture health and infectious disease. For instance, proper dosing to overall Program, improves which Assurance nutrition of solid a role face flies are the major vector bodyweight of the animal plays cause of animal health. More overgrazed Moraxella bovis which is one parasite in effectiveness of the medication. is pastures increase the risk of on infectious bovine keratoconjunctivit parasite While much focus is placed problems since larvae from do (commonly known as pinkeye). withdrawal times for antibiotics, are will contaminate overgrazed eggs and topical Insecticide ear tags (fly tags) many not forget that by have pasture and then are ingested a useful tool in fly and tick control injectable parasite treatments susceptible animals. The significance and easy to use. Timing of applying to adhere to. periods withdrawal can be the tags is crucial as tags placed of considering the cattle’s entire Beyond anthelmintics, which too early will lose effectiveness environment – from optimizing very effective when used properly, midhealth and need to be replaced by nutrition, having a solid herd alternative methods to managing issues summer. There are resistance program, using low stress handling, internal parasites can be effective for a developing in the horn fly population etc. to provide the foundation adjunct strategies. with so it is also important to work Collecting manure samples to strong immune system and healthy are your with your veterinarian to ensure you counts egg emphasized be fecal cannot conduct cattle – alternating the active ingredient approach local veterinary clinic or diagnostic enough. Using a multimodal parasite in the fly tag every year to not laboratory aids in monitoring to address parasite control is or herd. promote resistance. Liquid pour-ons to loads in an individual animal as necessary to maximize benefit can be used effectively as long This can guide targeted deworming and the operation. the cattle for the applied both is dose input the correct which requires some labor weight of the animal. Feed-through

2020 SP

RING DI

MARKET SNAPSHOT WEEK ENDING

5/22/2020 (prices vs. year ago)

SOUTH CENTRAL 500-600 LB. STEERS $153.89

LIVE FED STEERS $111.40

CHOICE BOXED BEEF $459.04

OMAHA CASH CORN $2.99

6%

5%

108%

20%

$164.39

$116.65

$220.23

$3.72

IN THIS ISSUE

Leadership Comments Federation News Governance Market Matters Checkoff

Visit NCB

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3 8 9

14 & 15 18

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Resource CATTLE INDUSTRY & NCBA CONVEN TION FEBRUA TRADE SHOW RY 5 - 7, 2020 TEXAS

NCBA.org


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