a t il to
PHOENIX & NCBA Trade Show
Cattle Industry Convention
January 31-February 2, 2018
GRAB YOUR WALKING BOOTS FOR EIGHT ACRES OF THE NCBA TRADE SHOW
P
ut on your walking boots because the 2018 NCBA Trade Show, held in conjunction with the Annual Cattle Industry Convention in Phoenix, Ariz., will host over 325 exhibitors across eight acres of floor space. The NCBA Trade Show kicks off on Wednesday, Jan. 31, with the Sonoran Shindig Welcome Reception, sponsored by Micro Technologies, Lallemand, New Holland and Certified Angus Beef, where cattlemen and women from across the nation will have the opportunity to network and socialize. The NCBA Trade Show also offers the perfect opportunity to mingle with many of the cattle industry’s best companies as they feature the newest and most innovative products and services. Leading experts in the cattle industry will be on-hand to provide advice and education that will benefit your ranch and operation’s bottom line. Once again, this year, the NCBA Learning Lounge will offer busy attendees the opportunity to enjoy 30-minute “lightning sessions” where they can gather in-depth knowledge directly from industry-leading experts. Also returning will be the Stockmanship
& Stewardship Demonstration Arena where stockmanship experts Curt Pate and Ron Gill will share their perspectives and techniques that blend tradition with the latest in Beef Quality Assurance (BQA). Pate and Gill will teach handling methods to improve gathering, penning, chute work and hauling of your herd by reducing handling stress for both the stockman and the cattle. Also included across the trade show’s eight acres are the Route 66 Outdoor
Show will feature another reception to further encourage the growth of relationships between cattlemen and women at the 2018 Cattle Industry Convention. Thursday night’s Corks and Cactuses reception, sponsored by American National Insurance Company, will feature wine and the cacti you’ve been waiting to see upon your trip to Arizona. During the trade show receptions, be sure to enjoy the live music and entertainment as you mingle with your fellow producers and industry
“Leading experts in the ca le industry will be on-hand to provide advice and education that will benefit your ranch and operation’s bo om line.” Displays. Be sure to take advantage of the John Deere Beer Garden to network with your fellow cattlemen and women while enjoying a beverage. If you’re looking for new equipment for your operation, the Caterpillar Ride and Drive exhibit is a great opportunity to test out the newest tools to improve your farm or ranch. On Thursday, Feb. 1, the NCBA Trade
leaders after long, but productive days of committee meetings and updates. On Friday, Feb. 2, Culver’s will sponsor the annual FFA Day at the NCBA Trade Show. Older generations are encouraged to spark an interest in the FFA members in attending in the hopes of continuing the industry’s legacy. This is a great opportunity for FFA members to attend the NCBA Trade Show to network and
learn how to get involved in the cattle industry at a significantly discounted rate. The NCBA Trade Show will wrap up on Friday, Feb. 2, with the Happy Hour Hops reception—one last opportunity for attendees to solidify relationships and gather information to help their operations be successful for years to come. Before the trade show closes until 2019, be sure to stop by the NCBA booth for the chance to learn more about your association and to sample some Beef. It’s What’s For Dinner. recipes. Networking opportunities are abundant, and the NCBA Trade Show is the perfect location for producers to strike up conversations as they peruse the cattle and ranching equipment, educational demonstrations, retail shopping and more. With over 325 exhibitors and eight acres, you’ll want to make sure your boots are made for walking because the NCBA Trade Show is a can’t miss event. If you’re in the cattle business, the trade show is the place to be as you learn how to improve your farm or ranch with the latest technology featured at the cattle industry’s largest and oldest convention and trade show.
#BEEFMEET
1