May 2022 - National Cattlemen

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N A T I O N A L CATTLEMEN

To be the trusted leader and definitive voice of the U.S. cattle and beef industry. MAY 2022 • Vol. 38, No. 8 • NCBA.org

MARKET SNAPSHOT WEEK OF 4/25/2022

CURRENT VS. LAST YEAR SOUTH CENTRAL 500-600 LB. STEERS

$186.83

$169.09

10.5%

LIVE FED STEERS

$121.36

17.8%

$143.00

CHOICE BOXED BEEF

$280.19

3.8%

$269.58

OMAHA CASH CORN

$6.51

24.3%

$8.09

IN THIS ISSUE

3

LEADERSHIP COMMENTS

6

WESTERN DROUGHT

9

INCREASE CALF VALUE

May is National Beef Month! NCBA’s leadership shares how you can join in the celebrations.

Experts give advice and tips to be proactive rather than reactive for drought in western states.

A quality pre-conditioning program can show significant increase in per-head profits.

12

MARKET REPORT

18

CHECKOFF NEWS

19

FEDERATION

LMIC and CattleFax dissect the impact of market influences to cattle and calf prices and review beef demand growth. As we celebrate Beef Month, look at these impressive wins for beef through Beef Checkoff efforts.

NATIONAL CATTLEMEN’S BEEF ASSOCIATION 9110 E. NICHOLS AVENUE, SUITE 300 CENTENNIAL, CO 80112

PAID

HATTIESBURG, MS PERMIT 142

PRSRT STD US POSTAGE

Hamburgers steal the spotlight as many states participate in burger contests to promote beef consumption.

Standing Together: How the Agriculture Community is Addressing Mental Health While farming and ranching is a lifestyle loved by cattle producers across the country, it comes with its fair share of challenges. Whether it is unpredictable and uncontrollable weather, turbulent markets or complex family dynamics, farm and ranch families across the country are balancing the responsibilities of everyday life and maintaining a viable business. These stressors can certainly take a toll on one’s mental health. However, mental health is a topic that the agricultural community has historically shied away from discussing. According to the American Farm Bureau Federation, 59% of rural Americans believe there is stigma around having conversations about mental health. As a result, some folks have decided it’s time to start directly tackling this issue. “We’ve really felt the need [to address mental health] within our communities,” said Marshal Wilson, co-director of New Mexico State University’s Southwest Border Food Protection and Emergency Preparedness Center. “At first, we were careful about how we talked about it, but we need to address it head on.” Wilson stressed the importance of local support for bringing awareness to mental health resources within communities. “It’s got to be a culture change. There’s got to be a movement within our communities,” he explained. Across the country, others are joining Wilson’s cause to combat the stigma of talking about mental health, and they are working to bring resources to typically underserved areas. Whether it’s through open discussions, formal trainings or federally funded programs, the work being done is critical to ensure the health and safety of those who have made it their life mission to conserve the land and feed the world.

Starting the Conversation

“The first thing you have to do is care,” said Warren Symens, a fourth-generation cattleman from Amherst, South Dakota. Symens believes that the best way to address mental health issues is to openly talk about them. Instead of pretending like the stress of ranching doesn’t bother him, he has decided to be honest about his own experience, even taking to social media to tell his story. While he recognizes the importance of professional counselors, he questions how many of them truly understand the unique circumstances in rural America. As someone who understands the lifestyle — because

he lives it — he believes it is important to be open to tough conversations and show empathy to fellow producers when they are navigating challenging circumstances. “Those of us that have the background have to show empathy,” he said.

Recognizing the Signs

Nathan Lawson, a cattle producer from Spencer County, Kentucky, also understands the need to openly discuss the difficulties that producers experience. In respect to that, he helped spearhead two initiatives that facilitate those conversations. Lawson participated in a roundtable of leaders representing various sectors of the Kentucky agriculture industry. From that meeting, the group secured funding from the Kentucky Beef Council for a program in which the University of Kentucky’s College of Nursing and College of Agriculture partner to host events that bring awareness to mental health. In addition, members of the group participated in a mental health awareness leader course to provide agriculturists the resources and training to recognize the signs of someone who may need help. Through the online training program, “QPR – Question, Persuade, Refer,” participants learn the warning signs of mental illness, how to ask potentially life-saving questions, and what resources are available. Lawson himself went through the training because he has a heart for helping those around him. He understands the devastating impact that ignoring these critical conversations can have on tight-knit, rural communities. “Suicide is 100% preventable,” he explained. On the other hand, he recognizes why rural America struggles to address this topic. “In the agriculture community — whether male or female farmers — we all have somewhat of a John Wayne image, and I think that we apply that to ourselves in such a degree that makes rural people, ag people, the farming community, in particular, a tough nut to crack in terms of willingness to talk about suicide and mental health.” Lawson believes the QPR method helped teach participants to walk through difficult conversations around mental health in an effective way. When people are able to have conversations around such a tough topic, it’s statistically proven that those conversations and general awareness decrease the number of instances where someone acts on suicidal thoughts, he explained. Continued on page 4


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