JANUARY 30-FEBRUARY 1
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JANUARY 30 - FEBRUARY 1, 2019 | ERNEST N. MORIAL CONVENTION CENTER| NEW ORLEANS, LOUISIANA
FUN AND FELLOWSHIP AT 2019 CONVENTION
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rom start to finish, the events being featured at the 2019 Cattle Industry Convention and NCBA Trade Show in New Orleans, La., Jan. 30 – Feb. 1 will educate and entertain the most discriminating member of the U.S. cattle industry. At the same time, those events will showcase the unique and memorable qualities found in New Orleans and Louisiana. While it’s always challenging to continually top previous convention events, NCBA Executive Director of Meetings and Events Kristin Torres says she is confident the New Orleans convention will live up to its high expectations. “We have worked hard to come up with site-appropriate as well as talent-exceeding entertainment and information,” said Torres. “It will be a week packed with excitement and instruction and we’re certain the 2019 Cattle Industry Convention and NCBA Trade Show will leave attendees energized and thankful they were there.” Those in search of education will be captivated right out of the chute with the 26th Cattlemen’s College, which runs Jan. 29-30. More than a thousand producers are expected to attend the event, sponsored by Zoetis and produced by NCBA. Temple Grandin, Ph.D., will conduct a cattle handling and facility design presentation the first day of the college. Keynote speaker Wednesday will be Bill Cordingley of RaboBank Wholesale Banking North America, with eight Cattlemen’s College session tracks following to provide insight into business, cattle health, genetics, nutrition, reproduction, grazing management, consumer interests and industry hot topics. Exciting the audience at the Opening General Session Jan. 30 will be New Orleans native and four-time Super Bowl champion quarterback Terry Bradshaw. Bradshaw, who was named Super Bowl MVP two times and is
an inductee into the Pro Football Hall of Fame, is also a multi-Emmy winning broadcaster and a popular actor who has other talents in his arsenal. He is a gospel/country singer and motivational speaker, as well as a New York Times best-selling author and championship quarter horse breeder. He will undoubtedly have surprises in store for session spectators.
Design the World that You Want, offering insights from someone who has lived the process, sharing stories and playing some of his most famous songs.
SMILES FOR MILES Entertainment will be in ample supply in New Orleans. For instance, the Mardi Gras Masquerade along the Mississippi Singing the National Anthem at the Opening River Thursday evening, Jan. 31, will allow General Session is an honor, and a contest attendees to “laissez les bons temps rouler” (let the good times roll), with a party like no to select this year’s honoree is underway. other. Sponsored by Central Life Sciences, It’s the fifth annual National Anthem the Mardi Gras Masquerade will feature contest, with the winner to receive both convention performance opportunities and dancing, fabulous food and party beads, as a trip to attend the convention. The contest well as singer Paul Bogard, who will bring his country singing to the Grand Oaks is sponsored by Norbrook. Mansion for spirited entertainment and give
“WITH THE EVENTS WE HAVE PLANNED, THE 2019 CONVENTION WILL BE THE SINGLE MOST ENGAGING, ENTERTAINING AND EDUCATIONAL CATTLE INDUSTRY EVENT OF THE YEAR.”
Many entertainment opportunities will also be featured in the NCBA Trade Show, which features more than 340 exhibitors on 7+ acres, as well as demonstrations and exhibitions on the Trade Show Floor. Several New Orleans- and Louisiana-inspired booths and entertainment and food elements will be featured at the show. SALUTE YOUR FELLOW PRODUCERS During the convention cattle industry members will honor fellow producers who have demonstrated excellence during the past year and over their careers. Stewards of the nation’s natural resources, for instance, will again be recognized in the National Environmental Stewardship Award Program Jan. 30, giving those who use innovative cattle production practices recognition for protecting and enhancing natural resources while maintaining or increasing profitability.
On Friday morning, Feb. 1, the Best of Beef Breakfast will honor other individuals and companies with many different awards, including Beef Quality Assurance, CME Beef attendees a chance to engage with fellow Both entertaining and informative – and cattle industry members surrounded by the Industry Scholarship, W.D. Farr Scholarship, always one of the most popular sessions Max Deets Scholarship, NCBA Top Hand sights and sounds of New Orleans. at the Convention – CattleFax will hold its Club Awards, Swan Leadership Award, BEEF U.S. and Global Protein and Grain Outlook Trailblazer Award, Zoetis AQHA Best Remuda Wrapping up the Convention on Friday Seminar on Thursday, Jan. 31. The event, Award and others. evening, Feb. 1, will be the 2019 Cowboy sponsored by Purina Animal Nutrition, LLC and Zoetis, looks at the factors that drive the Concert Series, sponsored by IMI Global, market, such as domestic and international with headliners Big and Rich. The American NO LULLS ALLOWED supplies and demand, and gives its audience country music duo – composed of Big Kenny The opportunities to become captivated during the 2019 Cattle Industry Convention and NCBA and John Rich – has numerous hits, four of a market forecast for 2019 and beyond. them from their first studio album, Horse of a Trade Show in New Orleans, La. Jan. 30 – Feb. 1 As always, Dr. Art Douglas will present his outlook for 2019 weather across the United Different Color. They will provide a great way will be endless, says NCBA’s Torres. to bring the convention to a close – almost. States and the world. “With the events we have planned, the 2019 Finishing daytime events at the convention That’s because after the concert the Louisiana convention will be the single most engaging, entertaining and educational cattle industry will be the Closing General Session Friday, Last Call After Party will be held. Also sponsored by IMI Global, with beef donated event of the year,” she says. “We recognize Feb. 1. That session will be highlighted by BPI and Dos Rios, the party will allow the there will be a lot of work to be done at the by Grammy-nominated, platinum-selling good times to continue to roll into the wee business meetings there. But we also know singer/songwriter John Ondrasik, better cattle industry members will thoroughly known by his stage name Five for Fighting. hours of the morning, and give partiers a chance to dance the night away to a Louisiana enjoy their time in New Orleans with their With storytelling, humor and great music, friends and colleagues at the educational zydeco vibe with friends both old and new. Ondrasik will ask his audience What If? and fun events, too.” Harnessing Inspiration and Creativity to