Cattle Industry Convention Insert - December 2018

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JANUARY 30-FEBRUARY 1

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JANUARY 30 - FEBRUARY 1, 2019 | ERNEST N. MORIAL CONVENTION CENTER| NEW ORLEANS, LOUISIANA

FUN AND FELLOWSHIP AT 2019 CONVENTION

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rom start to finish, the events being featured at the 2019 Cattle Industry Convention and NCBA Trade Show in New Orleans, La., Jan. 30 – Feb. 1 will educate and entertain the most discriminating member of the U.S. cattle industry. At the same time, those events will showcase the unique and memorable qualities found in New Orleans and Louisiana. While it’s always challenging to continually top previous convention events, NCBA Executive Director of Meetings and Events Kristin Torres says she is confident the New Orleans convention will live up to its high expectations. “We have worked hard to come up with site-appropriate as well as talent-exceeding entertainment and information,” said Torres. “It will be a week packed with excitement and instruction and we’re certain the 2019 Cattle Industry Convention and NCBA Trade Show will leave attendees energized and thankful they were there.” Those in search of education will be captivated right out of the chute with the 26th Cattlemen’s College, which runs Jan. 29-30. More than a thousand producers are expected to attend the event, sponsored by Zoetis and produced by NCBA. Temple Grandin, Ph.D., will conduct a cattle handling and facility design presentation the first day of the college. Keynote speaker Wednesday will be Bill Cordingley of RaboBank Wholesale Banking North America, with eight Cattlemen’s College session tracks following to provide insight into business, cattle health, genetics, nutrition, reproduction, grazing management, consumer interests and industry hot topics. Exciting the audience at the Opening General Session Jan. 30 will be New Orleans native and four-time Super Bowl champion quarterback Terry Bradshaw. Bradshaw, who was named Super Bowl MVP two times and is

an inductee into the Pro Football Hall of Fame, is also a multi-Emmy winning broadcaster and a popular actor who has other talents in his arsenal. He is a gospel/country singer and motivational speaker, as well as a New York Times best-selling author and championship quarter horse breeder. He will undoubtedly have surprises in store for session spectators.

Design the World that You Want, offering insights from someone who has lived the process, sharing stories and playing some of his most famous songs.

SMILES FOR MILES Entertainment will be in ample supply in New Orleans. For instance, the Mardi Gras Masquerade along the Mississippi Singing the National Anthem at the Opening River Thursday evening, Jan. 31, will allow General Session is an honor, and a contest attendees to “laissez les bons temps rouler” (let the good times roll), with a party like no to select this year’s honoree is underway. other. Sponsored by Central Life Sciences, It’s the fifth annual National Anthem the Mardi Gras Masquerade will feature contest, with the winner to receive both convention performance opportunities and dancing, fabulous food and party beads, as a trip to attend the convention. The contest well as singer Paul Bogard, who will bring his country singing to the Grand Oaks is sponsored by Norbrook. Mansion for spirited entertainment and give

“WITH THE EVENTS WE HAVE PLANNED, THE 2019 CONVENTION WILL BE THE SINGLE MOST ENGAGING, ENTERTAINING AND EDUCATIONAL CATTLE INDUSTRY EVENT OF THE YEAR.”

Many entertainment opportunities will also be featured in the NCBA Trade Show, which features more than 340 exhibitors on 7+ acres, as well as demonstrations and exhibitions on the Trade Show Floor. Several New Orleans- and Louisiana-inspired booths and entertainment and food elements will be featured at the show. SALUTE YOUR FELLOW PRODUCERS During the convention cattle industry members will honor fellow producers who have demonstrated excellence during the past year and over their careers. Stewards of the nation’s natural resources, for instance, will again be recognized in the National Environmental Stewardship Award Program Jan. 30, giving those who use innovative cattle production practices recognition for protecting and enhancing natural resources while maintaining or increasing profitability.

On Friday morning, Feb. 1, the Best of Beef Breakfast will honor other individuals and companies with many different awards, including Beef Quality Assurance, CME Beef attendees a chance to engage with fellow Both entertaining and informative – and cattle industry members surrounded by the Industry Scholarship, W.D. Farr Scholarship, always one of the most popular sessions Max Deets Scholarship, NCBA Top Hand sights and sounds of New Orleans. at the Convention – CattleFax will hold its Club Awards, Swan Leadership Award, BEEF U.S. and Global Protein and Grain Outlook Trailblazer Award, Zoetis AQHA Best Remuda Wrapping up the Convention on Friday Seminar on Thursday, Jan. 31. The event, Award and others. evening, Feb. 1, will be the 2019 Cowboy sponsored by Purina Animal Nutrition, LLC and Zoetis, looks at the factors that drive the Concert Series, sponsored by IMI Global, market, such as domestic and international with headliners Big and Rich. The American NO LULLS ALLOWED supplies and demand, and gives its audience country music duo – composed of Big Kenny The opportunities to become captivated during the 2019 Cattle Industry Convention and NCBA and John Rich – has numerous hits, four of a market forecast for 2019 and beyond. them from their first studio album, Horse of a Trade Show in New Orleans, La. Jan. 30 – Feb. 1 As always, Dr. Art Douglas will present his outlook for 2019 weather across the United Different Color. They will provide a great way will be endless, says NCBA’s Torres. to bring the convention to a close – almost. States and the world. “With the events we have planned, the 2019 Finishing daytime events at the convention That’s because after the concert the Louisiana convention will be the single most engaging, entertaining and educational cattle industry will be the Closing General Session Friday, Last Call After Party will be held. Also sponsored by IMI Global, with beef donated event of the year,” she says. “We recognize Feb. 1. That session will be highlighted by BPI and Dos Rios, the party will allow the there will be a lot of work to be done at the by Grammy-nominated, platinum-selling good times to continue to roll into the wee business meetings there. But we also know singer/songwriter John Ondrasik, better cattle industry members will thoroughly known by his stage name Five for Fighting. hours of the morning, and give partiers a chance to dance the night away to a Louisiana enjoy their time in New Orleans with their With storytelling, humor and great music, friends and colleagues at the educational zydeco vibe with friends both old and new. Ondrasik will ask his audience What If? and fun events, too.” Harnessing Inspiration and Creativity to


Schedule at a Glance Tentative schedule

TUESDAY, JANUARY 29 6:30am-5:00pm ..........................Pre-Convention Agriculture Tour 7:30am-9:00pm ....................................................... ANCW Meetings 2:30pm-7:30pm .......................... Cattlemen’s College & Reception 3:00pm-7:00pm ................ NCBA Executive Committee Meeting 6:00pm - 10:00pm ...............................Cattle Feeders Hall of Fame Reception & Dinner WEDNESDAY, JANUARY 30 7:00am-1:30pm ................................................... Cattlemen’s College 2:00pm-3:30pm ........................................ Opening General Session 3:30pm-7:30pm ...................................................... NCBA Trade Show Welcome Reception 4:30pm-6:00pm ................... CBB Executive Committee Meeting 7:30pm-9:00pm ....................................Environmental Stewardship Award Reception 8:30pm-10:30pm ........................................NCBA-PAC Reception & Live Auction THURSDAY, JANUARY 31 6:00am-7:00am ......................................... BEEFit 5K Fun Run/Walk 7:30am-9:30am..................................General Session II - CattleFax 2019 U.S. Global Protein & Grain Outlook Seminar 9:00am-6:00pm .................................................... NCBA Trade Show 10:00am-11:00am .................................................. Regional Meetings 11:00am-12:30pm ..............................................BQA Producer Forum 11:00am-4:00pm.......................................................................CattleFax Board of Directors Meeting 11:30am-1:30pm .............................................................. CBB Luncheon 12:30pm-2:00pm .....................................NCBA D.C. Issues Update 2:00pm-4:00pm ....................................Checkoff Programs Update 2:30pm-6:00pm.............................................Policy Working Groups & Council Meetings 4:00pm-6:00pm ................................NCBA Trade Show Reception 4:30pm-5:30pm ..........................................NCBA Federation Forum 5:30pm-8:00pm................. Various NCBA & Affiliate Receptions 7:00pm-10:00pm........................................Mardi Gras Masquerade 7:30pm-10:00pm ................................ CattleFax Board of Directors Reception/Dinner FRIDAY, FEBRUARY 1 7:30am-9:00am ............................................... Best of Beef Breakfast 9:00am-5:00pm .................................................... NCBA Trade Show 9:30am-11:00am...........................................Closing General Session 11:15am-12:15pm ...................................................NCBA Sustainability Engagement Forum 12:30pm-5:30pm...................................................... Checkoff & Policy Committee Meetings 3:00pm-5:00pm ................................NCBA Trade Show Reception 4:30pm-6:30pm ................................................... CBB Board Meeting 8:00pm-1:00am..................Cowboy Concert Series & After Party

CULTURE SO RICH YOU’LL NEED A SPOON.

SATURDAY, FEBRUARY 2 7:30am-10:00am......................NCBA Board of Directors Meeting

GET INVOLVED!

Visit convention.beefusa.org today for all the ways YOU can get involved in the 2019 Cattle Industry Convention and NCBA Trade Show.

FFA DAY AT THE NCBA TRADE SHOW FRIDAY, FEBRUARY 1

This is a great opportunity for all FFA members to attend the Cattle Industry Trade Show at a significantly discounted rate of $30.00 per person. The first 200 registrants receive complimentary registration from Culver’s! Visit convention. beefusa.org for details.

2 | CONVENTION.BEEFUSA.ORG

Cattle Industry Convention NCBA Trade Show January 30-February 1, 2019 New Orleans, LA


CONNECT. LEARN. INNOVATE. For over 25 years, NCBA’s Cattlemen’s College has brought thought-provoking, stimulating sessions that can help generate high returns for your operation. • Learn how to improve your business • Build a better herd • Maintain a healthy herd These are just some of the cutting-edge topics that will be discussed at the 2019 event in New Orleans.

REGISTER TODAY TO FIND OUT WHY YEAR AFTER YEAR THIS IS THE #1 RESOURCE FOR EDUCATION AND PROFIT-BUILDING ADVICE!

TUESDAY, JANUARY 29

2:30pm3:00pm 3:15pm, 4:30pm & 5:45pm 4;30pm & 5:45pm 7:00pm8:00pm

Kick off and Welcome Producer Choice Sessions Geaux with the Flow: Practical Facility Design & Cattle Handling Speak Easy in the Big Easy Cattlemen’s College Reception

WEDNESDAY, JANUARY 30

7:00am8:00am

Greater Expectations, Bigger Opportunities with Bill Cordingley, Managing Director, Head of Wholesale Banking at Rabobank North America CATTLEMEN’S COLLEGE CLASSES

Class Type

Improving Your Business

Maintaining a Healthy Herd

Here’s The Beef

Beef Breeders Toolbox

Grazing & Soil Management

Trending Now

The Evolution of Cattle Nutrition

Building a Better Herd

8:15am9:15am

Finding the Right Fit for Your Career or Business

Practical Management to Reduce Disease Challenges

They Want What?

Fact or Fiction

Grazing Systems for the South

Managing Through a Natural Disaster

Programming Your Cow Herd for Success

Utilizing Reproductive Technologies

9:30am10:30am

Marketing Your Operation

Antimicrobial Resistance: Is it everywhere?

The Latest on Meat Substitutes

Crossbreeding: A Cattleman’s Free Ride

Managing a Dynamic System from Your Soil to the Feedyard

Cattle's Upcycling Super Power

Unraveling Secrets of the Rumen

Keys to a Successful Breeding Program

10:45am11:45am

Farming without the Bank

Herd Health Round Up - Covering all the Bases

The Value and Cost of Quality

Show Me the Money!

Conservation Planning Partnership & Programs

International Beef Trade What's Next?

Changing Traditional Practices to Preserve Traditional Values

Managing for Reproductive Success

12:00pm1:30pm

Chewing the Cud: Session Review & Recap Luncheon - Beef Donated by

TUESDAY

WEDNESDAY

WE PRODUCER CHOICE SESSIONS TUESDAY, JANUARY 29 HEARD 3:15PM – 4:15PM, 4:30PM – 5:30PM, 5:45PM - 6:45PM 1. PRACTICAL MANAGEMENT TO REDUCE DISEASE CHALLENGES YOU! 2.

PROGRAMMING YOUR COW HERD FOR SUCCESS

3.

UNRAVELING SECRETS OF THE RUMEN Beef Donated By

GEAUX WITH THE FLOW: PRACTICAL FACILITY DESIGN & CATTLE HANDLING

TUESDAY, JANUARY 29 | 4:30PM - 5:30PM & 5:45PM 6:45PM Temple Grandin, PhD, Professor, Animal Sciences, Colorado State University; Dean Fish, PhD, Ranch Manager, Santa Fe Ranch & NCBA Stockmanship & Stewardship Clinician Join industry experts Temple Grandin and Dean Fish for live cattle handling demonstrations including tips and tricks on how sound facility design can really make an impact on your operation – making life better for you and your cattle. This is a must-see session!

Speak Easy in the Big Easy Reception

Beef Donated By

TUESDAY, JANUARY 30 | 7:00PM-8:00PM

Join your fellow Cattlemen’s College attendees as we kick off this year’s event New Orleans style!

GRAB N’GO BREAKFAST

Grab a quick bite to start your day. Breakfast available immediately before the general session.

OPENING GENERAL SESSION GREATER EXPECTATIONS, BIGGER OPPORTUNITIES

WEDNESDAY, JANUARY 30 | 7AM - 8AM

Bill Cordingely - Managing Director, Head of Wholesale Banking at Rabobank North America Global social, economic, political, natural and demographic forces work together to yield a complex demand story for beef. Join this Opening General Session over breakfast to hear what North America’s role can be as global beef dynamics shift among suppliers. Bill Cordingley has served Rabobank in multiple leadership roles on several continents for more than a decade. He will kick off an amazing day of learning by sharing his unique global insights into our business.

#CATTLECON19 | 3


CONVENTION FIRST TIMER ORIENTATION

Sponsored by

WEDNESDAY, JANUARY 30 | 2:00PM - 3:30PM

Gather your entire team and head to the Opening General Session featuring Pro Football Hall of Fame inductee Terry Bradshaw. Terry is an award-winning broadcaster and popular actor. He is also a gospel/ country singer, best-selling author and breeder of championship quarter horses. Having first established himself on the gridiron with NFL’s Pittsburgh Steelers, today Bradshaw is acknowledged as a preeminent NFL studio personality. He has also appearanced on several feature films and numerous television shows. In addition, he launched a successful singing career by recording four albums, and is the author of five acclaimed autobiographies. Bradshaw has received numerous awards during his diverse career – including becoming the NFL’s only player to receive a star on Hollywood’s Walk of Fame. He makes his home in Oklahoma with his wife Tammy, and has three daughters; Rachel, Erin and Lacey.

Open to all First Time Convention Attendees Plan to attend this session where you’ll meet NCBA leadership and other first time attendees. You’ll learn: • How to get the most benefit from attending your first convention • Which events you should attend • How to navigate around the Convention Center • What networking opportunities are available • Who to go to with questions • How the committees work and how you can become involved Don’t miss this important and informative session to make the most of your convention experience!

NCBA PAC AUCTION NCBA

OPENING GENER AL SESSION FEATURING TERRY BRADSHAW

WEDNESDAY, JANUARY 30 | 12:45PM - 1:45PM

WEDNESDAY, JANUARY 30 | 8:30PM - 10:30PM

PAC

Come help support the NCBA Political Action Committee by bidding on numerous unique and limited gifts, prints, hunts and trips. All auction funds help support NCBA’s engagement in the political campaign process.

Have you ever wished you could have an impact on the future of the U.S. beef cattle industry? Contributing to the NCBA PAC gives you that opportunity. Do your part to preserve the future of the beef industry!

NCBAPAC

28TH ANNUAL ENVIRONMENTAL STEWARDSHIP REGIONAL WINNERS

Sponsored by

WEDNESDAY, JANUARY 30 | 7:30PM - 9:00PM

Come one and all to help celebrate this prestigious award program. The Environmental Stewardship Awards program recognizes cattle producers across the nation who use innovative practices to protect and enhance natural resources while maintaining or increasing the profitability of their businesses. See video highlights of this year’s cattle ranches voted as the best in their region and help congratulate the 2018 top winner.

REGION I

REGION III

REGION IV

REGION V

REGION VI

REGION VII

Thunder View Farms Philip & Richard Coombe Grahamsville, NY

The Hahn Ranch Chuck, Dusty and Buck Hahn, Cory and Jennilee Bird, John Hahn, Dorothy Hahn Townsend, MT

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Landuyt Land and Livestock Mike & Kari Landuyt; George & Kris Landuyt Walnut Grove, MN

Haleakala Ranch Company Don Young; Greg Friel Makawo, HI

Birdwell & Clark Ranch Emry Birdwell & Deborah Clark Henrietta, TX

Moes Feedlot, LLC John and Donita Moes Watertown, SD


GENER AL SESSION II

Sponsored by

2019 U.S. GLOBAL PROTEIN & GRAIN OUTLOOK SEMINAR THURSDAY,JANUARY 31 | 7:30AM – 9:30AM

It’s a full room each year when the CattleFax Seminar takes place at the convention, and this year will be no exception. During this session, CattleFax will take a look at the factors driving the market such as supplies and protein demand, both domestic and internationally and will present a market forecast for all classes of cattle during 2019 and beyond as well as a grain outlook. Dr. Art Douglas will present his 2019 weather forecast for the United States and the World.

You’re Invited! NCBA D.C. ISSUES UPDATE

V VI

IV

THURSDAY, JANUARY 31 | 12:30PM - 2:00PM

NCBA’s D.C. staff will provide updates on everything happening in Congress and the Administration that impacts your operation – • • • • • •

How the mid-term elections impact NCBA’s policy priorities Next steps on trade and market access Regulation and labeling of fake meat Status of changes to DOT’s Hours of Service for livestock haulers Results of the new Farm Bill Issues impacting Public Lands permitees and much more!

VII III

I II

CHECKOFF PROGRAM UPDATE

THURSDAY, JANUARY 31 | 2:00PM - 4:00PM Convention goers will want to attend this session and learn what drives consumer beef demand and how the checkoff supports these efforts. Checkoff committee members (Federation and CBB) will receive information during this session that supports their committee work. A checkoff program update will be provided.

NCBA REGIONAL MEETINGS

THURSDAY, JANUARY 31 10:00am- 11:00am

Meet cattlemen from your area of the country to discuss important regional issues and how they may impact your operation.

NCBA FEDERATION FORUM

THURSDAY, JANUARY 31 | 4:30PM - 5:30PM

All are invited to attend this session where discussion will center on the state beef councils that collectively comprise the Federation for State Beef Councils, the checkoff division of NCBA. The Forum will focus on checkoff programming and how state and national organizations work together for effectiveness.

MARDI GRAS MASQUERADE THURSDAY, JANUARY 31 | 7:00PM - 10:00PM

Geaux to New Orleans and “laissez les bons temps rouler” (let the good times roll!) when you experience Mardi Gras like you’ve never seen it before at the Central Life Sciences’ Mardi Gras Masquerade. Party New Orleans’s style as you parade through this unique venue set along side the Mississippi taking in all the sights and sounds of New Orleans. Don’t forget your dancing boots, masquerade mask and party beads as Paul Bogart brings his Country tunes to the Grand Oaks Mansion for fabulous food, and friendship!

Sponsored by

#CATTLECON19 | 5


BEST OF BEEF BREAKFAST FRIDAY, FEBRUARY 1 | 7:30AM-9:00AM

The Best of Beef Awards Breakfast is our chance to honor the cattlemen and women and cattle industry partners who go above and beyond to put our industry’s best foot forward. Help us recognize these men and women for their outstanding service, dedication and commitment to beef. The 2018 Best of Beef Breakfast will provide an inspiring start to your morning. Sponsored by

Beef Donated by

CLOSING GENER AL SESSION FEATURING JOHN ONDRASIK FRIDAY, FEBRUARY 1 | 9:30AM - 11:00AM

Sponsored by

WHAT IF? HARNESSING INSPIRATION AND CREATIVITY TO DESIGN THE WORLD THAT YOU WANT

EMERGING LEADERS LUNCHEON: GROWING YOUR OWN VENTURE IN THE BEEF BUSINESS FRIDAY, FEBRUARY 1 | 11:15AM - 1:15PM

Presented By: NCBA’s Young Beef Leaders & ANCW Is it still possible to start a business from scratch in the beef industry? Hear directly from panelists who have proven that it sure is! Discover what steps they took, what they wish they would have known, and how they were able to grow a successful business. Hear of both the joys and struggles of business ownership. Panelists include Craig Uden, Randall and Erin Debler, and moderator Tim Hammerich. You won’t want to miss this!

Don’t miss grammy-nominated, platinum-selling singer/songwriter John Ondrasik, better known by his stage name Five for Fighting, as he headlines our Closing General Session and entertains the audience with storytelling, humor, and great music. As the vice president of a third-generation family-owned business Precision Wire Products, he has real ties to real business challenges and understands failure, work ethic, relationships, and teamwork. Plan to attend this motivating session as John explains, “At the end of the day, it really is about doing your part, each one of us. In whatever area we can. What kind of world do you want?”.

YOUNG CATTLEMEN’S CONFERENCE ALUMNI RECEPTION

BY INVITATION ONLY

CHECKOFF & POLICY COMMITTEE MEETINGS

FRIDAY, FEBRUARY 1 5:00PM - 6:30PM

Calling all Young Cattlemen’s Conference Alumni! Join your fellow cattlemen in New Orleans to celebrate 39 years of this great program! Reminisce with your fellow classmates about your lifechanging YCC experience.

FRIDAY, FEBRUARY 1 | 12:30PM - 5:30PM

Checkoff committee meetings are open to everyone. Committee members (CBB and Federation) will be seated at tables; guests are invited to join in the gallery. During the meeting, committee members will set priority direction for the Beef Checkoff Program. In NCBA Policy Committee meetings you will get the latest on EPA proposals, trade deals, cattle marketing, and Federal Lands issues. You must be a committee member to vote in NCBA Policy Committee meetings. If you are interested in becoming a member, contact your state cattlemen’s association.

Sponsored by

COWBOY CONCERT SERIES FRIDAY, FEBRUARY 1 | 8:00PM - 10:00PM

Let the good times ROCK AND ROLL at the Cowboy Concert Series featuring country music duo Big and Rich. With hits such as Comin’ to your city, Save a horse, Fake ID and California this concert promises to be a rockin’ good way to close out your week with friends and family. Expect BIG (and Rich) fun with plenty of surprises.

LOUISIANA LAST CALL

FRIDAY, FEBRUARY 1 | 10:00PM – REAL LATE

Swamp it up! Let the good times continue to roll following the Cowboy Concert Series! You will have a chance to dance the night away to a Louisiana zyedco vibe with friends old and new. #louisianalastcall

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Sponsored by Beef donated by


BRING YOUR WALKIN’ BOOTS!

TRADE SHOW

6.5 acres of the latest and greatest for the cattle business

is what you will find at the NCBA Trade Show in New Orleans. The show floor will have the latest

in equipment, trucks, fencing supplies, technology, pharmaceuticals, ear tags, feed supplements and much more! Everything you need for your operation (and then

TRADE SHOW HOURS

some) is all under one roof!

Wednesday 3:30pm-7:30pm

The NCBA Trade Show is more than just a trade show, it’s an event! You’ll have the opportunity to see live cattle handling demonstrations as well as horse health sessions. Attendees can also take advantage of classroom style education sessions in our Learning Lounge. In addition to education, the trade show offers lots of fun! We invite you take part in daily receptions and entertainment, so come to New Orleans and find out why the trade show is the premiere show in agriculture!

Thursday 9:00am-6:00pm

The NCBA Trade Show offers something fun and educational for every type of attendee. Bring friends and family to enjoy all that the NCBA Trade Show has to offer.

Friday 9:00am-5:00pm

WHAT YOU’LL FIND ON THE TRADE SHOW FLOOR:

DAILY TRADE SHOW RECEPTIONS Great food will be provided everyday on the Trade Show floor for attendees to enjoy. And that’s not all...be sure to check out these sponsored receptions. Street

on da

Bayou

Sponsored by

Beef provided by

The official kick-off to the 2019 NCBA Trade Show! Join us for a Bourbon Street Bash like you’ve never seen before, and check out all that the Trade Show floor has to offer.

Join us on the Trade Show Bayou for beaucoups of vineaux and networking!

Beef Donated by

Bring your Krewe for some icy cold brews on “Bourbon Street” in the trade show.

Animal Health Products Animal Identification Breeders Buildings Chutes Consulting Services Equipment Feed Additives & Accessories Feedlots Finance & Insurance Furniture Government Agencies Hay Equipment & Accessories Herd Management Industry Associations Irrigation Marketers Publications Ranches Real Estate Scales Seed Products Software Trailers Weed/Pest Control Western Apparel & Footwear Western Art And so much more!

LEARNING LOUNGE NCBA Trade Show presents the 2019 NCBA Learning Lounge. These 30-minute “lightning fast sessions” will offer busy attendees valuable educational tips. The Learning Lounge is where attendees can stop in and enjoy informal, face-to-face talks and hand on technology in a small intimate theater like setting right on the Trade Show floor. Participating companies include: ®

Agribusiness intelligence

#CATTLECON19 | 7


Sponsored by

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The Prime Pass is a great way to make your Convention experience even easier. Passes are limited and only available for attendees with Full Convention Registration. The Prime Pass includes: • Dedicated Trade Show Buffet Line Dedicated Entry & Reserved Seating at Selected Events Two Drink Tickets for major events during the Convention Dedicated Name Badge Pickup Area Complimentary Post-Event Access to Cattlemen’s College Online Campus Coffee and beignets each day

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UPGRADE YOUR CONVENTION REGISTRATION WITH A PRIME PASS!

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*Includes tickets to events for that day, admission to NCBA Tradeshow & General Session for that day

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AL

! S TO EE N ND E P O TTE LA

WE WANT YOU! TO JOIN THE

Wednesday, January 30 8:30pm - 10:30pm

NCBA PAC RECEPTION & LIVE AUCTION Contributions to NCBA-PAC are not tax deductible for Federal Income Tax purpose. NCBA-PAC may accept only personal checks and credit cards. Federal Law requires that we obtain and report the name, address, occupation and employer for each individual whose contributions aggregate in excess of $200 per calendar year. We do not accept political contributions from foreign nationals. - See more at: http://www.beefusa.org/messagefromthechairman.aspx#sthash.bOUPSfce.dpuf For more than 20 years, the National Cattlemen’s Beef Associations (NCBA) Political Action Committee (PAC) has been the political arm of the largest national trade association representing U.S. cattlemen and women. NCBA-PAC raises funds from personal voluntary contributions from NCBA members and pools those contributions together to support political candidates who support the U.S. beef cattle industry. The PAC gives cattle producers access and visibility the industry needs to have its voice heard on Capitol Hill.

10 | CONVENTION.BEEFUSA.ORG


AUCTION ITEMS INCLUDE:

 SINGLE AXLE HALF TOP GOOSENECK LIVESTOCK TRAILER-

 BLACKBEARD’S RANCH FLORIDA OSCEOLA TURKEY 16’ X 6’ Single Axle Half Top Gooseneck HUNT & CHARLOTTE HARBOR FISHING - Opportunity to harvest two Livestock Trailer. Osceola Gobblers and may also harvest  FLORIDA 2019 OSCEOLA some wild hogs. Spend a day fishing TURKEY SPRING GOBBLER HUNTfor Snook and Redfish in Beautiful Charlotte Harbor.

Opportunity to harvest two Osceola Gobblers on the ranch and may also harvest some wild hogs.

 FLORIDA ALLIGATOR HUNT ON A CENTRAL FLORIDA RANCH - 2 day professionally guided hunt.

engraved Winchester 1873 .357/.38 caliber rifle.

 CATTLEMEN TO CATTLEMEN COMMERCIAL - Limited commercial

production of a 30 second spot and one month (12 airings).

JW Marriott Marco Island offers a new dimension in luxury, and more ways than ever to play in Paradise.

 AND SO MUCH MORE!

NCBA

 HAND ENGRAVED RIFLE WITH THE BIDDERS BRAND - Hand

 JW MARRIOTT MARCO ISLAND BEACH RESORT GIFT CERTIFICATE FOR 4-NIGHT STAY WITH BREAKFAST DAILY - The new

PAC

For a complete list of items and descriptions visit convention.beefusa.org

NCBAPAC

#CATTLECON19 | 11


12 | CONVENTION.BEEFUSA.ORG


TRAVEL DISCOUNT INFORMATION AIRFARE

Book your Convention travel with Southwest Airlines before January 10, 2019 to receive 15% discounts off all Business Select and Anytime fares or 5% discount off of most Wanna Get Away fares. All tickets for Annual Convention will also earn 50% bonus miles! Travel dates must be between January 24, 2019 - February 7, 2019 and must be booked online via convention.beefusa. org. - USE COMPANY ID: 99531983

RENTAL CARS

The official rental car partners of the Cattle Industry Convention & NCBA Trade Show bring you a 5% discount off rental car fares! Reserve your rental vehicle with Enterprise or National for the 2019 Cattle Industry Convention & NCBA Trade Show now!

UBER & LYFT

The Cattle Industry Convention has linked up with Uber & Lyft! Whether you need a luxury ride or one to carry the whole family, utilize Uber and Lyft to get you where you need to go! Visit convention.beefusa.org for more details.

INABILITY TO ATTEND CANCELLATION INSURANCE

DISCOUNT GROUND TRANSPORTATION FROM AIRPORT SHUTTLE Safe, convenient and economical airport shuttle offers a stress free and inexpensive option to make your way from the airport to the downtown hotels in New Orleans. Airport transfers are just $80 per person round trip or $24 per person one way. Visit convention.beefusa.org to book your ride today!

The Cattle Industry Convention & NCBA Trade Show now offers an optional insurance policy through Rainprotection Insurance that will refund 100% of your registration fees if you are unable to attend for the low price of $80 per registration. Be sure to select this option during the registration process.

G OR . SA U T SI EEF UR I V .B O ! ONAN Y AY I NT PL TOD E V TO IP N TR CO

AIRPORT PARKING

Attendees can save on airport parking reservations with CheapAirportParking.org! To book online enter code: BEEF20 in the promo code field for 20% off your entire reservation.

TUESDAY, JANUARY 29

NEW FOR 2019 - You Choose! Half Day Tour or Full Day Tour

FULL DAY AGRICULTURAL TOUR: ALLIGATORS, SHRIMP PROCESSING AND TRIPLE SON FARMS

6:30AM - 6:00PM | $155.00

Head out on this amazing agricultural tour to see some of Louisiana’s greatest treasures. This full day excursion will take you behind the scenes to a Shrimp Processing facility, put you up close and personal with some Alligators, and make you feel right at home on a Ranch.

HALF DAY AGRICULTURAL TOUR OPTION A HALF DAY AGRICULTURAL TOUR: PORT FOURCHON TO TRIPLE SON FARMS

HALF DAY AGRICULTURAL TOUR OPTION B HALF DAY AGRICULTURAL TOUR: PORT FOURCHON TO TRIPLE SON FARMS

This exclusive tour will take you on a behind the scenes tour of one of Louisiana’s largest ports, Port Fourchon followed by a stop at Triple Son Farms for an exclusive look into the Louisiana Ranchers world and a wonderful lunch prepared right on property just for you!

This exclusive tour will take you on a behind the scenes tour of one of Louisiana’s largest ports, Port Fourchon followed by a stop at Triple Son Farms for an exclusive look into the Louisiana Ranchers world and a wonderful lunch prepared right on property just for you!

7:00AM -2:15PM | $60.00

9:30AM -5:00PM | $60.00

POST CONVENTION TOURS

LOUISIANA FLATBOAT SWAMP TOUR Forget about the hustle and bustle of the French Quarter and experience another kind of “wildlife”. Enter the land of swamps and marshes, home to hundreds of species of unique and interesting animals while discovering the land that gave birth to Cajun culture and cuisine.

A TASTE OF THE VIEUX CARRE

THE “BIG EASY” CITY TOUR

Explore the heart of New Orleans! Indulge in and enjoy the flavor of Creole Cuisine as you learn how to recreate the magic of New Orleans Cuisine. Discover the folklore, customs and unique architecture of this European corner of America.

The “Big Easy” City Tour- From the sultry history of the French Quarter to the majesty of St. Charles Avenue’s stately mansions, this is a thorough and fascinating introduction to the endless variety of sights found in the “Big Easy.”

AIRBOAT ADVENTURE THROUGH THE SWAMP Experience the beauty and serenity of one of the wildest swamps and natural areas in North America on an Airboat Ride into the vast interior of this mysterious ecosystem.

FOR MORE INFORMATION OR TO BOOK TOURS VISIT CONVENTION.BEEFUSA.ORG. #CATTLECON19 | 13


#catt lecon19 is Family Friendly! NEW FOR 2019 CAMP CATTLECON

Want to attend the convention, but don’t want to leave the kids at home? Camp Cattlecon to the rescue! While parents attend meetings or other events, Camp Cattlecon will provide on-site event child care with CPR-certified, experienced and professional staff that will create safe, nurturing and educational environments. Creative craft projects, special guests and special zones of activities will capture the attention of children. From infants to teens, Camp Cattlecon’s professional on-site event and meeting child care programming is geared toward the needs of each age group and offers children the opportunity to meet new friends, learn new skills and play fun games.

Give the gift of Convention

For more information and for pricing visit convention.beefusa.org

CATTLE FEEDERS HALL OF FAME RECEPTION & DINNER TUESDAY, JANUARY 29 6:00PM- 10:00PM

Over the years, America’s cattle feeders have played a key role in making the United States the world’s most efficient producer of safe, quality beef. The Cattle Feeders Hall of Fame was established in March 2009 to honor exceptional visionary men and women who have made lasting contributions to the cattle-feeding industry.

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PRICE: $200

JANUARY 30-FEBRUARY 1

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Join us as we celebrate the rich traditions of the cattle-feeding industry and recognize individuals who have devoted their careers to preserving its mission and improving production practices.

Ernest N. Morial Convention Center| New Orleans, Louisiana

#Catt lecon19 www.NCBA.org

BEEFIT WELLNESS PROGRAM The BEEFit Wellness Program is comprised of three different components over the course of the 2019 convention.

WALKING CHALLENGE-ALL WEEK LONG!

Compete against your friends and family in this fun daily challenge at the 2019 Cattle Industry Convention and NCBA Tradeshow. With over 7.5 acres of trade show floor to see, you’ll be sure to get your steps in! To sign up for the challenge simply download our app and get started. Track your steps and see the leaderboard at the Walking Challenge booth at registration. By participating in our daily wellness events, stepping it up by visiting certain booths on the trade show floor, or finding hidden golden cows (worth 1,000 points each!) earn points for a chance to win daily prizes and our overall grand prize!

YOGA- WEDNESDAY 6AM ($40)

(receive 5,000 bonus points upon participation) Join us for Yoga where you’ll work on breathing, posing and meditative

14 | CONVENTION.BEEFUSA.ORG

techniques. Appropriate for beginners or experienced Yogis, this class will encourage the body and mind to connect while harnessing greater flexibility and meditative practices you can take back to the ranch.

BEEFIT 5K FUN RUN/ WALK- THURSDAY 6AM ($40)

(receive 5,000 bonus points upon participation) Start your day along the riverside and take part in our friendly 5K! Participants of all ages and abilities are encouraged to participate in our 5K where you can run, walk or mosey along with your favorite 2019 Cattle Industry Convention Attendees. Proceeds benefit a local New Orleans charity, there’s never been a better reason to put on your running shoes (or boots!). By participating in our daily wellness events, stepping it up by visiting certain booths on the trade show floor, or finding hidden golden cows earn points for a chance to win daily prizes and our overall grand prize!


Agribusiness intelligence American Products and Services for American Cattlemen

Tan is 7505c Red is Pantone 188c Joplin Regional is Knomen Stockyards is Playbill Tagline is BaskertonSW-Italic

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To stay in tune with the latest convention happenings text BEEF to 25827, visit convention.beefusa.org or follow us on social media. #CATTLECON19 | 15


a

company

THE TRUSTED BRAND FOR COLOSTRUM SUPPORT.

Sometimes momma needs a little help. Calves face the risk of Failure of Passive Transfer when they receive inadequate colostrum. Beef calves of first calf heifers and those that experience stress during birth are strong candidates to receive an approved colostrum supplement like Colostrx CS. It is estimated as many as 30% of beef calves suffer from FPT.

WHY THE NEED FOR SPEED? The timing of colostrum intake is critical to effective transfer of passive immunity. Within six hours of birth, the openings in the lining of a calf’s intestines that are large enough to admit large IgG proteins begin to close, a process known as “gut closure.” At the six hour mark, the amount of antibody proteins the gut will absorb is reduced by one-third; at 24 hours, the gut absorbs about 10% of what it would have absorbed within one hour after birth.

COLOSTRX FEATURES AND BENEFITS • USDA licensed – 1. Aids in the prevention of Failure of Passive Transfer of Immunity 2. Aids in the prevention of death associated with E. coli K99 • 100% bovine colostrum origin; no blood serum • 100% from USDA inspected, American herds - all batches traceable to their herd origins • Rigorously tested and certified disease-and-antibiotic-free • Contains colostral fat, proteins, carbohydrates and bioactives • Three year shelf life

TIMING IS EVERYTHING. THE SOONER THE BETTER, IS THE RULE OF THUMB WHEN IT COMES TO COLOSTRUM SUPPLEMENTS. The first 25 attendees to visit our booth during the NCBA Trade Show on Friday morning will receive a FREE 3 quart calf bottle.

www.AgriLabs.com Refer to product label for full disclosure.

16 | CONVENTION.BEEFUSA.ORG

art 3-Qu t t o B le

Can’t wait to see you there!

Find us at booth #1717


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