2020 Beef Resource Guide

Resource CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW FEBRUARY 5 - 7, 2020 TEXAS

Central Life Sciences

The horn fly menace costs the beef industry upwards of $1 billion per year in lost productivity. A “do-nothing” approach to control can be costly. It’s crucial to get ahead of the horn fly season, so control for the spring begins now. Starting Altosid® IGR in feed supplements 30 days before horn fly emergence and continuing throughout the season means your herd will be protected all summer long.

Do something against horn flies. Add Altosid® IGR to your feed supplement now.

To learn more, visit AltosidIGR.com or talk to your supplement provider.

Visit Us at Booth #1329 at NCBA Feb. 5 - 7, 2020 in San Antonio, TX ® ®

Always read and follow label directions. Altosid and the cow head design are registered trademarks of Wellmark International. Central Life Sciences with design is a registered trademark of Central Garden & Pet Company. ©2018 Wellmark International.

Schedule

Welcome! in the

Table of

Contents

CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW FEBRUARY 5 - 7, 2020

SCHEDULE OF EVENTS | 7-9

TEXAS

FRIDAY HIGHLIGHTS | 41-44 BEEFIT 5K WALK/RUN............................41 CLOSING GENERAL SESSION.................42 TRADE SHOW EDUCATION SCHEDULE.....43 NCBA PBR INVITATIONAL........................44

GENERAL INFORMATION | 13-19 REGISTRATION.......................................13 SHUTTLE SCHEDULE..............................15 CONVENTION CENTER MAP....................16 DAILY IN THE TRADE SHOW............... 18-19

IN RECOGNITION | 49-54 SPONSORS............................................49 BEST OF BEEF AWARD WINNERS...... 50-53 CORPORATE MEMBERS..........................54

CATTLEMEN’S COLLEGE | 23-26 SCHEDULE AT A GLANCE........................23 TUESDAY NIGHT SESSIONS....................24 OPENING GENERAL SESSION.................24 BREAKOUT SESSIONS...................... 25-26

INDUSTRY PARTNERS | 57-59 NCBA OFFICERS.....................................57 INDUSTRY WELCOME LETTERS......... 58-59

WEDNESDAY HIGHLIGHTS | 29-31 OPENING GENERAL SESSION.................29 ESAP RECEPTION...................................30 TRADE SHOW EDUCATION SCHEDULE.....31

TRADE SHOW EXHIBITORS | 63-104

THURSDAY HIGHLIGHTS | 35-37 GENERAL SESSION II.............................35 COMMITTEE MEETINGS..........................36 SUNSET MUSIC FESTIVAL.......................36 TRADE SHOW EDUCATION SCHEDULE.....37 Hey Antonio! Where is the region 6 meeting?

CONVENTION QUESTIONS? ASK ANTONIO! SEE PAGE 105 FOR DETAILS. The Region 6 meeting is in room 302 B/C.

DEEP IN THE HEART | 3

Schedule

stockmanship and stewardship

2020 TOUR LOCATIONS DANVILLE, IN ELKO, NV BOWLING GREEN, KY ONTARIO, OR DURANGO, CO

STOCKMANSHIP & STEWARDSHIP IS A UNIQUE ONE-DAY EDUCATIONAL EXPERIENCE FEATURING LIVE LOW-STRESS CATTLE HANDLING DEMONSTRATIONS, BQA TRAINING AND INDUSTRY UPDATES.

EDUCATION

FOR YOU AND YOUR BOTTOM LINE!

For more information and to register visit

WWW.STOCKMANSHIPANDSTEWARDSHIP.ORG

4 | #CATTLECON20

As an industry we’ve tried for decades, but certain health benchmarks have not moved.

The time for advancement is now.

DiAMond V

NaturSafeÂŽ is a novel in-feed technology from Diamond V. A natural*, non-antibiotic solution with immune support benefits that go beyond traditional methods for:

. Animal Health and Performance . Antibiotic Stewardship . Food Safety and Public Health

The direction for future sustainability and profitability is here. *natural as defined by AAFCO

NEW STANDARD FOR RESPONSIBLE BEEF PRODUCTION

75 B G U O IN L B U I L D I N

D

I

A

D

I N

G

O N

YEARS OF

TRUST M

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N

D

Learn more at NCBA-Booth 1049

V

For more information, visit www.diamondv.com/natursafe

DEEP IN THE HEART | 5

Schedule

Commit to Change

Schedule CAUGHT OFF GUARD BY HEALTH CHALLENGES? DON’T EVEN THINK ABOUT IT.

CELMANAX™ keeps over-achieving animals like me in top form. Protect your herd with the benefits of multiple feed additives in one high-quality formula.

Arm and HAMmer

To learn more about CELMANAX contact your nutritionist, veterinarian or ARM & HAMMER™ representative or visit AHfoodchain.com.

2019 Church & Dwight Co., Inc. ARM & HAMMER, CELMANAX and their logos are trademarks of Church & Dwight Co., Inc. CEST12193478NCBA

6 | #CATTLECON20

Schedule

schedule of

events

All meetings will take place at Henry B. González Convention Center unless otherwise noted.

TUESDAY, FEBRUARY 4 8:00 AM - 7:30 PM ANCW Meetings 2:30 PM - 6:00 PM NCBA Beef Industry Forum (By Invitation Only) 2:30 PM - 3:00 PM Cattlemen's College Kick Off & Welcome Cattlemen's College Tuesday Session 1: Building & Protecting Your Business - Seeing, Study3:15 PM - 5:30 PM ing and Seizing Opportunity for Expansion, Estate and Succession Planning: Key Concepts For A Successful Transition Cattlemen's College Tuesday Session 2: 3:15 PM - 5:30 PM Here’s the Beef - Beef Demand: It’s Way More Complex Than You Think, Keeping Beef on the Plate Cattlemen's College Tuesday Session 3: 3:15 PM - 5:30 PM Practical Nutrition Management - Supplementing Forages on a Budget, Nutrition Myths Busted Cattlemen's College Demonstration Arena Session: 3:15 PM - 5:45 PM Taking the Mystery Out of In-vitro Fertilization 6:00 PM - 7:00 PM Cattle Feeders Hall of Fame Reception 6:00 PM - 7:30 PM Cattlemen's College Reception: Taste of Texas 6:30 PM - 8:00 PM NCBA B2B Happy Hour (By Invitation Only) 7:00 PM - 10:00 PM Cattle Feeders Hall of Fame Banquet & Awards 7:30 PM - 9:00 PM ANCW Presidential Reception

Marriott Riverwalk Alamo Salon EF Lonesome Dove Room Stars At Night Ballroom B2-B4 301

302 303 Exhibit Halls 2-4A Hemisfair Ballroom Pre-Function Stars At Night Ballroom B1, Pre-Function & Terrace Contilever Room 220 Hemisfair Ballroom C1/C2 Lonesome Dove Room

WEDNESDAY, FEBRUARY 5 7:00 AM - 10:00 AM NCBA Executive Committee 7:30 AM - 8:30 AM Cattlemen's College General Session & Breakfast 8:00 AM - 12:00 PM ANCW Meetings 8:45 AM - 12:15 PM 8:45 AM - 12:15 PM 8:45 AM - 12:15 PM 8:45 AM - 12:15 PM 8:45 AM - 12:15 PM 8:45 AM - 12:15 PM 8:45 AM - 12:15 PM

Cattlemen's College Track 1: Building & Protecting Your Business Cattlemen's College Track 2: Let's Talk Bulls Cattlemen's College Track 3: Maintaining a Healthy Herd Cattlemen's College Track 4: Trends in Genetic Selection Cattlemen's College Track 5: Here's the Beef Cattlemen's College Track 6: Practical Nutrition Management Cattlemen's College: Beef Advocacy Coffee Chat

217 A/B Stars At Night Ballroom B1-B3 Marriott Riverwalk Alamo Salon EF 221 A 221 BC 301 302 303 304 Stars At Night Ballroom B1, Pre-Function

DEEP IN THE HEART | 7

Schedule

10:00 AM - 11:30 AM Market Research-Consumer Insights Session 10:00 AM - 12:00 PM NCBA-PAC Meeting 11:00 AM - 1:00 PM Joint Evaluation Advisory Committee Meeting NCBA State & Breed Executive Officers Business Lunch 11:30 AM - 1:00 PM Meeting (By Invitation Only) 12:00 PM - 2:00 PM Ranch Real Estate Market Update 12:30 PM - 2:00 PM 1:00 PM - 3:00 PM 1:00 PM - 3:00 PM 1:30 PM - 2:30 PM 1:30 PM - 2:30 PM 3:00 PM - 4:30 PM 4:30 PM - 8:30 PM 5:00 PM - 6:30 PM 6:30 PM - 8:00 PM 7:00 PM - 9:00 PM 8:00 PM - 9:30 PM

Cattlemen's College Lunch Checkoff Highlight Session NCBA Livestock Marketing Council Convention First Timer Orientation NCF Board of Trustees Opening General Session NCBA Trade Show Welcome Reception-NIOSA-Night In Old San Antone CBB Executive Committee NCBA Young Cattlemen's Conference (YCC) Reception (By Invitation Only) Idaho Cattle Association NCF Environmental Stewardship Award Reception

214 A/B 209 214 C 220 Marriott Riverwalk Alamo Salon C Stars At Night Ballroom B1-B3 Stars At Night Ballroom B4 301 214 A/B 222 Exhibit Hall 1 Exhibit Halls 2-4A 221 B Chuckwagon Marriott Riverwalk Alamo Salon E Stars at Night Ballroom B1-B3

THURSDAY, FEBRUARY 6 7:30 AM - 9:30 AM 8:30 AM - 10:30 AM 9:00 AM - 11:00 AM 9:00 AM - 6:00 PM 9:45 AM - 11:15 AM

General Session II - CattleFax 2020 U.S. & Global Protein & Grain Outlook Seminar MOS Myths Forum CBB Budget & Audit Committee NCBA Trade Show D.C. Issues Update

10:00 AM - 11:30 AM Kansas Livestock Association Caucus Meeting 10:30 AM - 11:00 AM 10:30 AM - 11:30 AM 11:00 AM - 11:30 AM 11:00 AM - 2:00 PM 11:00 AM - 4:00 PM 11:15 AM - 12:15 PM 11:15 AM - 12:15 PM 11:15 AM - 12:15 PM 11:15 AM - 12:15 PM 11:15 AM - 12:15 PM 11:15 AM - 12:15 PM 11:15 AM - 12:15 PM 1:30 PM - 3:00 PM 1:30 PM - 3:30 PM 1:30 PM - 3:30 PM 1:30 PM - 4:30 PM 1:30 PM - 4:30 PM

8 | #CATTLECON20

New Federation Director Meet & Greet American Hereford Association Press Conference Checkoff Committee Leader/Liaison Meeting Lunch in NCBA Trade Show CattleFax Board of Directors Lunch Meeting NCBA Region I Meeting NCBA Region II Meeting NCBA Region III Meeting NCBA Region IV Meeting NCBA Region V Meeting NCBA Region VI Meeting NCBA Region VII Meeting NCBA Federal Lands and Property Rights & Environmental Management Joint Committees NCBA International Trade Committee NCBA Tax and Credit Committee Checkoff Consumer Trust Committee Checkoff Export Growth Committee

Exhibit Hall 1 007 D 301 A Exhibit Halls 2-4A Stars At Night Ballroom B1-B3 Marriott Riverwalk Alamo Salon AB 304 C 211 304 C Chuckwagon 209 217 D 302 A 301 B/C Stars At Night Ballroom B1-B3 303 302 B/C 304 A/B 304 A/B Stars At Night Ballroom B1-B3 302 A 217 C 217 A

3:30 PM - 5:30 PM 4:00 PM - 6:00 PM 4:30 PM - 6:00 PM 4:30 PM - 6:30 PM 4:30 PM - 6:30 PM

Checkoff Innovation Committee Checkoff Nutrition and Health Committee Checkoff Safety Committee NCBA Cattle Health & Well-Being Committee NCBA Federal Lands Committee NCBA Property Rights & Environmental Management Committee NCBA Trade Show-Less Whine, More Wine Reception Investor Relations Working Group Meeting NCBA Agriculture & Food Policy Committee NCBA Live Cattle Marketing Committee

5:30 PM - 6:30 PM Montana Stockgrowers Association Social 5:30 PM - 6:30 PM NCBA Media Reception NCBA Masters of Beef Advocacy Alumni Reception 5:30 PM - 7:00 PM (By Invitation Only) 5:30 PM - 7:30 PM Region II Reception 5:30 PM - 7:30 PM Texas A&M/ANIPRO XF Reception 5:30 PM - 8:00 PM Iowa Cattlemen's Association Reception 5:30 PM - 8:00 PM Missouri Cattle Industry Reception CattleFax Board of Directors Reception & Dinner 5:30 PM - 9:00 PM (By Invitation Only) 6:00 PM - 7:30 PM Nebraska Cattlemen Reception 6:00 PM - 8:00 PM Alpha Gamma Rho Fraternity Alumni Reception 6:30 PM - 8:30 PM NCBA Resolutions Committee 7:00 PM - 11:00 PM Sunset Music Festival

Schedule

1:30 PM - 4:30 PM 1:30 PM - 4:30 PM 1:30 PM - 4:30 PM 1:30 PM - 4:30 PM 3:30 PM - 5:30 PM

217 D 217 B 214 D 302 B/C 304 A/B 301 B/C Exhibit Halls 2-4A 221 B 303 Stars At Night Ballroom B1 Marriott Riverwalk Alamo Ballroom E O'Gorman Terrace Stars At Night Ballroom Pre-Function & Terrace Park View Lobby Hilton Palacio Del Rio Marriott Riverwalk Alamo Salon A The LDR Ruth's Chris Steakhouse, Grand Hyatt Marriott Riverwalk Alamo Salon C Marriott Riverwalk River View 304 C Sunset Station

FRIDAY, FEBRUARY 7 7:00 AM - 9:00 AM 7:30 AM - 8:30 AM 8:15 AM - 9:15 AM 9:00 AM - 11:00 AM 9:00 AM - 11:00 AM 9:00 AM - 4:00 PM 10:30 AM - 12:30 PM 11:00 AM - 12:30 PM 11:00 AM - 2:00 PM 1:00 PM - 4:00 PM 2:30 PM - 4:00 PM 4:00 PM - 6:00 PM 6:00 PM - 7:30 PM 7:30 PM - 10:00 PM 10:00 PM - 12:00 AM

CBB Breakfast BEEFit 5K & Fun Run Federation Director & SBC Staff Meeting Cattlemen's Beef Board Meeting NCBA Membership Committee NCBA Trade Show Emerging Leaders Luncheon Presented By ANCW Producer Education Forum - Sustainability Lunch in NCBA Trade Show NCBA Board of Directors NCBA Trade Show - Pups & Suds Yappy Hour Reception Closing General Session - A Beef Quality Assurance Celebration NCBA First Call Pre-Party NCBA Invitational Bull Riding NCBA After-Party

221 A Depart From/Return To Westin Riverwalk 301 221 B/C 302 A Exhibit Halls 2-4A 301 304 A/B Chuckwagon Stars At Night Ballroom B3/B4 Exhibit Halls 2-4A Exhibit Hall 1 Alamodome Alamodome Alamodome

DEEP IN THE HEART | 9

Vid e

Schedule

n tio

content c r e at i o n

Coin in a log Creative

Award Winning Documentarians and field producers

Specializing in agriculture video production and original content Coinlogcreative.com

a v i

Prod uc

o

at

Coin in a log Proudly Supports cattlecon20

Edison Light Bulb – 1882

When We Started, This Was The Future

#CattleCon20 10 | #CATTLECON20

We didn’t set out to be a pioneer in agriculture and food technology. It just happens when you develop innovative products that revolutionize the industry.

We built the first Clipper seed and grain cleaners in 1869 while our Ferrell-Ross division has specialized in manufacturing equipment for particle size reduction and flaking processes since 1939.

e

Contact us today and secure your legacy tomorrow

Constant innovation at our factory in the American heartland is delivered to customers around the world. We’re proud of our past but we’re even more excited about our future. By combining our documented history of innovation with our commitment to customer service, we can look forward to the next 150 years of products that are “Engineered Without Compromise.”

Visit our booth for the relaunch of a legend: The FLAKEMASTER Roller Mill

atferrell.com

All rights reserved. © 2020 A.T. Ferrell Company Inc.

READY TO OUT-WEIGH THE COMPETITION

Hyundai

in the

COME SEE US AT BOOTH 525 CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW FEBRUARY 5 - 7, 2020 TEXAS

Hyundai wheel loaders come standard with an autoweighing system that weighs accurately to within plus or minus 1%. Also, Hyundai’s long XT arm configuration makes it easier to load material into taller feed mixers.

Hyundai’s wheel loaders can maximize your productivity on the farm.

TOMORROWSEDGETODAY.COM

general information

Stop by Case IH in booth #243

Case IH

SEE HOW OUR BRAND CAN MAKE ITS MARK ON YOUR BEEF OPERATION. Whether you’re mowing, baling or pulling, Case IH has the equipment you need to keep your cattle operation running strong. From Farmall , Maxxum , and Puma series tractors to balers, windrowers, mower conditioners and more, there’s only one equipment brand you need to turn to — Case IH. Learn more at your local Case IH dealer or online at caseih.com/livestock. ®

®

Enter to Win a Seasoning Kit Visit us at Booth 243 for a chance to win a Beef Rub Seasoning kit. 10 kits will be awarded each day.

Find out more about other prizes and offers when you visit the Case IH booth!

©2020 CNH Industrial America LLC. All rights reserved.

Case IH is a trademark registered in the United States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates. www.caseih.com

12 | #CATTLECON20

®

information

REGISTRATION Sponsored by

REGISTRATION HOURS Tuesday, February 4........................ 7:00AM - 6:30PM Regisception.................. 12:00PM - 2:00PM Wednesday, February 5................... 6:30AM - 7:00PM Regisception..................... 1:00PM -3:00PM Thursday, February 6....................... 6:30AM - 5:00PM Friday, February 7............................ 7:00AM - 3:00PM Registration services will be available in the Main Lobby of the Henry B. González Convention Center. Registration is required to attend educational programs, business meetings, social events and the NCBA Trade Show.

The following services are offered in the registration area: • Badge Pick-Up • Exhibitor Registration • On-Site Registration • Event Ticket Sales • Top Hand Club Registration • Prime Pass Badge Pick-Up • BEEFit Packet Pick-Up Full Convention Registrations have access to the following ticketed events as part of the registration fee: • ESAP Reception (Wednesday) • Trade Show Lunches (Thursday & Friday) • Sunset Music Festival (Thursday night) • NCBA PBR Invitational & Texas Re-Ride After-Party (Friday night) One-Day Convention Registrations have access to attend the ticketed events being held on the day registered for.

This shows what you have tickets for: CC – Cattlemen’s College TSLT – Trade Show Lunch Thursday SUNSET – Sunset Music Festival (Thursday Night Event) 5K – BEEFit 5K Fun Run/Walk TSLF – Trade Show Lunch Friday BULL – NCBA Invitational Bull Riding & After-Party (Friday Night Event)

PAPERLESS T IC K E T S

rammed Tickets are prog dge. ba into your name

T

Trade Show Only Registrations include a ticket to the Trade Show Lunch on the day(s) registered for.

All other attendees must purchase tickets to attend the following events: • Sunset Music Festival (Thursday night)........ $80.00 • NCBA PBR Invitational and Texas Re-Ride After-Party (Friday night)...... $100.00 • BEEFit........................................................ $40.00 Tickets are required to attend Cattlemen’s College: • Cattlemen’s College Late/On-site Rate...... $375.00 • Cattlemen’s College (Student) Late/On-site Rate..................................... $200.00 (All attendees must purchase a minimum One-Day: Wednesday registration to attend Cattlemen’s College.)

Participation may be limited for some ticketed events. Tickets will be sold on a space-availability.

DEEP IN THE HEART | 13

general information

General

BUSINESS CENTER

NCBA STAFF

general information

The UPS Store Located in the Main Lobby Phone: (210) 258-8950 | Fax: (210) 258-8951 Sometimes the smallest details are the most challenging to coordinate, not at the Henry B. González Convention Center. With The UPS Store on site, you can ship, mail, fax, photocopy or create a last-minute presentation. All the small details are taken care of, so you can focus on the big picture.

HOTEL INFORMATION/PROBLEMS If you experience any difficulties with any NCBA official convention hotel not honoring our agreements, please report them immediately to the NCBA Convention Department staff in Room 225AB. You can also send an email to meetings@beef.org.

MEDICAL/PHARMACY Hospital - Baptist Medical Center 111 Dallas St (210) 297-7000 Open 24 hours Emergency room: Open 24 hours

Walgreens Drug Store & Pharmacy 300 E Houston St (210) 424-3462

CVS Drug Store & Pharmacy Urgent Care - Concentra Urgent Care 300 E Commerce St 400 E Quincy St (210) 228-9483 (210) 472-0211

MEMBER BENEFIT STATION

Make sure your operation is taking full advantage of your NCBA membership. Stop by the Member Benefit Station in the Main Lobby Corridor to learn about the many ways you can receive discounts through NCBA. While you’re there, charge up your phone or have a quick meeting. You can even bid on a 2020 John Deere Gator!

MOBILITY SCOOTERS

Here to help!

Looking for a meeting room or directions to the NCBA Trade Show? Find an NCBA staff member – we’re at your service!

Key staff can be found in areas of high pedestrian event activity, at Registration, in the Cattle Industry Headquarters office and in the Trade Show office. NCBA staff members are here to help give directions, answer questions – anything to make your Convention experience more convenient and enjoyable. Key staff members are easy to recognize in their green vests and NCBA name tag!

THE MARKET Sponsored by Take a seat, grab a snack or a cup of coffee in the Market, adjacent to Registration. Great spot to have an impromptu meeting or catch up with other attendees through the week.

Hours: Tuesday - 6:00AM - 4:00PM Wednesday - 6:00AM - 7:00PM Thursday - 6:00AM - 6:00PM Friday - 9:00AM - 3:00PM

OUTDOOR DISPLAY AREAS

Sponsored by

The NCBA Trade Show starts as soon as your boots hit the street. From the Marriott to the Hyatt and all the way to the doors of the Convention Center, we have outdoor display areas featuring equipment by New Holland, Kubota and RAM ready to work hard on your operation.

McDonald’s also has a special treat just for attendees!

The Henry B. González Convention Center can be a lot of ground to cover. If you find yourself in need of a wheelchair or mobility scooter, please contact Tom’s Wheelchair and Scooters at (210) 223-7878.

GET YOUR PIN Every registered attendee at the 2020 CattleCon will receive, as part of their registration, a free lapel pin to remember their attendance at this event. We challenge you to collect these pins and see how many you can accumulate by attending CattleCon every year!

NCBA’S CONVENTION TODAY

Check out your in-room hotel network for a daily schedule of events right from the comfort of your own room.

Channels Include: Riverwalk Rivercenter Hyatt Grand Hotel Menger Hotel Contessa #43 #43 #53 #2 #2

BE SAFE, STAY SAFE SAFETY AND SECURITY TIPS FOR NCBA ATTENDEES

1. Treat your hotel room like your home; lock your doors 2. Remove your name badge after leaving the meeting; do not walk around with badge on 3. Lock passport and valuables in hotel safety deposit box 4. Do not carry or show large amounts of cash 5. Dress down, not flashy 6. Carry list of important phone numbers

14 | #CATTLECON20

7. Program the security phone numbers into your phone 8. Know the evacuation routes for the convention center and your hotel 9. For more information on attendee safety, please visit the “Be Safe, Stay Safe” section on convention.ncba.org!

10. Text BEEFSAFE to 25827 to report anything that looks out of place. See something, say something.

SHUTTLE SERVICE Buses to arrive and depart from Main Lobby at the Henry B. González Convention Center providing service to/from Springhill Suites Alamo Plaza, Emily Morgan, The Menger Hotel and Fairfield Inn Alamo Place.

TUESDAY, FEBRUARY 4 1:00PM – 9:00PM........................... Every 15 minutes

6:00AM – 10:00AM......................... Every 15 minutes 10:00AM – 2:30PM ........................ Every 20 minutes 2:30PM – 9:30PM........................... Every 15 minutes 9:30PM – 11:00PM......................... Every 20 minutes

CATTLECON21 | NASHVILLE

february 3-5, 2021

GAYLORD OPRYLAND RESORT & CONVENTION CENTER

THURSDAY, FEBRUARY 6 6:00AM – 10:00AM......................... Every 15 minutes 10:00AM – 2:30PM......................... Every 20 minutes 2:30PM – 7:00PM........................... Every 15 minutes 7:00PM – 11:30PM................... Sunset Station Music Festival Event

FRIDAY, FEBRUARY 7 8:00AM – 12:00PM......................... Every 15 minutes 12:00PM – 2:30PM......................... Every 20 minutes 2:30PM – 6:00PM........................... Every 15 minutes 6:30PM – 11:30PM.........NCBA 2020 PBR Invitational

ADDITIONAL TRANSPORTATION

UBER & LYFT

Uber has partnered with Cattlecon to bring you $15 off your first ride with Uber. Just enter promo code, “HITTHEROAD” into the payment section of the app before you ride. Lyft has partnered with the Cattlecon to bring you the following discounts: • $20 off with $2 credit per ride for 10 rides with promo code, “20LYFTPROMO”

We’re looking for presenters and session topics that will stimulate, engage, and motivate audiences at the 2021 Cattlecon in Nashville, Tenn.

Building off of this year’s success, we’ll continue to transform the beef industry and the educational content offered throughout the year to help your operation.

• $10 off with $5 credit per ride for 2 rides with promo code, “NEWUSER10” • $9 off with $3 credit per ride for 3 rides with promo code, “LYFTCOUPON9”

NEED A QUICK LIFT? IT’S ELECTRIC! Hop on one of our official electric cars, just for Cattlecon attendees.

To submit your proposal(s) visit convention.ncba.org. Don’t wait! Submit your proposal today.

DEEP IN THE HEART | 15

general information

WEDNESDAY, FEBRUARY 5

Cattle Feeder’s Hall of Fame Reception & Banquet

general information

Cattlemen’s College ESAP Reception DC Issues Update

Headquarters Office

NCBA Trade Show Exhibit Halls 2-4A

Lonesome Dove Room

Registration General Sessions

Take Note

PROMOTIONAL PHOTOGRAPHY & VIDEO

By participating in this event, you acknowledge that promotional photographs and video may be taken at any spot in the Convention Center and/or at any scheduled functions at off-property venues.

Such photographs and video footage become the property of NCBA when taken, and by registering and participating in the CattleCon (including special events for which tickets are sold), you, the attendee, have granted permission for your photograph or video to be taken and used at the sole discretion of NCBA, without further permission, compensation or acknowledgment.

16 | #CATTLECON20

WAIVER OF LIABILITY

NCBA is not responsible for lost or damaged articles, accidents, or mishap due to alcohol or drug abuse, disasters, government regulation or advisory, death, injury, illness, fire disruption, delays, modifications or cancellations caused by weather conditions, or any mechanical or electrical difficulties, strikes, lockouts, acts or threats of terrorism, civil disorder, acts of God and other events beyond the control of NCBA. NCBA will make every effort to conduct the program as described; however, NCBA reserves the right to make adjustments to the programs without affecting their overall quality.

EVENTBIT

To help us deliver the best show experience at the CattleCon, we have deployed a technology called eventBit. This technology will allow us to determine the areas that draw the most attendance and what exhibitor products and services are most interesting to our attendees.

This behavioral data will be used by show management to build an even better show floor and activities at future events. Your personal contact information will never be shared with any parties and NCBA is the sole owner of eventBit data. If you don’t want to participate for any reason, simply visit the registration area to be removed from our event analytics.

PLACES TO REMEMBER CATTLE INDUSTRY HEADQUARTERS OFFICE

Room 225AB

Open Hours: Tuesday, February 4 - Friday, February 7 8:00AM - 5:00PM

Room 225CD Sponsored by

OPEN HOURS: Tuesday, February 4 - 8:00AM - 5:00PM Wednesday, February 5 - Friday, February 7 6:30AM - 5:00PM

FIRST AID

Room H201

HOURS OF SERVICE: Monday, February 3 - 8:00AM - 8:00PM Tuesday, February 4 - 8:00AM -7:00PM Wednesday, February 5 - 8:00AM - 9:00PM Thursday, February 6 - 8:00AM - 6:00PM Friday, February 7 - 8:00AM - 5:00PM

LOST AND FOUND

MCDONALD’S THANKS U.S. FARMERS & RANCHERS Thank you, U.S. farmers and ranchers, for all that you do to steward the environment while producing the high quality beef we rely on for our Fresh Beef Quarter Pounders®*! McDonald’s is a proud sponsor of the NCBA Environmental Stewardship Awards and we hope you will join us for this year’s award ceremony. As a juicy and delicious token of our appreciation, please stop by our food truck in front of the convention center for a free Fresh Beef Quarter Pounder with Cheese®* that is cooked right when ordered, and some of our World Famous Fries® *Weight before cooking 4 oz.”

Room 225AB

SPEAKER READY ROOM

Room 224

Quarter pounder with cheese TASTING SCHEDULE:

®

Sponsored by

WEDNESDAY, FEBRUARY 5: • 5:00PM - 8:00PM • 9:00PM - 10:30PM

Wednesday 7:00AM - 5:00PM Thursday and Friday 7:00AM – 6:00PM

THURSDAY, FEBRUARY 6: • 11:00AM – 4:30PM

INFORMATION BOOTH

Main Lobby

EXHIBITOR BOOTH SALES Hall 3, Escalator Landing

SELFIE STATIONS Snap a photo and let others back home know how much fun you are having in San Antonio. Selfie stations will be scattered throughout the convention center and Trade Show floor, so grab a fellow cattleman, post and use #cattlecon2020.

Post a photo from each location using the official hashtag and you could win a free 2021 convention registration!

DEEP IN THE HEART | 17

general information

CATTLE INDUSTRY NEWS CENTER

Daily in the Trade Show Something for everyone!

general information

BOOTH #137

Sponsored by

Want a fix for your sweet tooth? Stop by the Culver’s Sweet Shack on the River Walk to fill your bag with an assortment of candy. On Friday, February 7 from 1:30PM – 2:30PM, Culver’s will host the Blue Jacket Custard Social for FFA students and alumni so be sure to stop by to get your free Fresh Frozen Custard!

BOOTH #2337 Plan to meet friends for a frosty cold one while you network and recap from a busy day in San Antonio.

CORTEVA PHOTO BOOTH

Booth #231 Grab a fellow attendee, throw on some props and jump in the Corteva Agriscience Photo Booth. Check out the unique airstream trailer and capture a lasting memory of your time at Cattlecon20. Guest appearance by Baxter Black in the booth from 12:00PM – 5:00PM on Thursday – make sure you stop by!

#CortevaHerd

BOOTH #1137 Coffee brought to you by Fuel up for a full day on the Trade Show floor with a quick cup of joe.

Sponsored by

HACIENDA HANGOUT LOUNGE

Booth #1213

CAN-TINA LOUNGE

Booth #1365

Take a quick break in the trade show lounges featuring live music and cold beverages daily!

18 | #CATTLECON20

Daily Education

OFFICIAL COMMEMORATIVE POSTER SIGNING

Booth #231 Sponsored by Stop by Booth #231 to meet the artist and receive a signed copy.

Wednesday 4:30PM - 8:00PM Thursday 9:00AM - 11:00AM; 1:00PM - 6:00PM Friday 9:00AM - 11:00AM; 1:00PM - 4:00PM

CONVENTION SOUVENIR Take home a unique souvenir from the 2020 Convention and NCBA Trade Show! Commemorative pennies can be crafted in the NCBA booth #2255.

Stop by during trade show open hours to collect all three styles!

BOOTH #837

DEMO ARENA The Stockmanship and Stewardship demonstration arena offers unique educational experiences featuring low-stress cattle handling demonstrations, Beef Quality Assurance educational sessions, facility design sessions and industry updates you won’t find anywhere else. Learn from stockmanship experts Curt Pate, Dean Fish and Ron Gill!

BOOTH #174

CYDECTIN® CORRAL

Booth # 2237

BAYTRIL® 100 BUNKHOUSE

Sponsored by

Booth # 1937 Pull into these Trade Show Rest Stop areas to take a break and rest your feet in a comfortable and relaxed atmosphere. You’ve got a lot of ground to cover each day and this is the perfect opportunity to ‘take a load off’ during Trade Show hours. Rest up and get on your way!

NCBA BOOTH AND NCBA PAC SILENT AUCTION

Booth # 2255

Are you in the market for a chute or scale? Here is your opportunity to get up close and personal with some of the top manufacturers in the industry. Get all your questions answered through this action-packed side-by-side comparison. Find the right piece of equipment to fit your ranch needs.

• See chutes/scales in action with live cattle • Talk one-on-one with company reps immediately following demos • Learn tips and tricks to using your equipment

BOOTH #679

Stop by to get the latest information about the programs and efforts leading the cattle industry today.

• Come relax and watch NCBA’s Cattlemen to Cattlemen in the booth’s comfortable lounge area • Shop at the NCBA General Store • Place a bid on the many silent auction items and support the NCBA-PAC • Visit with the friendly NCBA staff members who are there to assist you • Meet with NCBA leadership • Check out the mobile app for all the happenings in the NCBA Booth!

• •Learn more about your NCBA membership and valuable member benefits

Interact with fellow producers and industry leaders in small and interactive roundtable discussions. Attendees will be encouraged to visit and participate in open discussions on a wide variety of topics.

BOOTH #2623 - CHUCKWAGON CAFE

For daily schedules see pages 31 (Wednesday), 37 (Thursday), 43 (Friday).

DEEP IN THE HEART | 19

general information

#CORTEVAHERD

2020 CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW | FEBRUARY 5-7 | SAN ANTONIO, TEXAS

The Learning Lounge is where attendees can stop in and enjoy informal, face-to-face talks and hands-on technology education in a small intimate theater-like setting right on the Trade Show floor.

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cattlemen’s college

zoetis ad

See what’s waiting for you at NCBA Booth 743.

We’re committed to helping you reach the next level. So stop by, talk to one of our reps and see how we can help. To learn more about our return the calf game, virtual herding game and other booth activities, visit MyHerdFuelsMe.com.

All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted. © 2020 Zoetis Services LLC. All rights reserved. GBF-00313

DEEP IN THE HEART | 21

Schedule

Visit us at the NCBA Trade Show February 5-7

Booth# 543

New Holland

A CHANCE TO WIN BIG. REALLY

BIG.

New Holland wants to celebrate hay producers like you. That’s why we’re giving away over

$400,000 ($500,000 CAN) worth of haymaking equipment, including:

Discbine ® 313 Disc MowerConditioner plus Transport Tow Bar and Transport Hitch

L228 Skid Steer Loader with Bale Grapple plus Observation Camera

T6.180 Dynamic Command™ Transmission Blue Power Tractor with 855LA Loader plus Observation Camera

Roll-Belt™ 560 Specialty Crop Plus Round Baler with Moisture Sensor

Rolabar ® 230 Twin Basket Rake plus Replacement Rake Tine Kit (Quantity of 8)

(Approx. retail value (ARV): $47,000 USD, $61,855 CAD)

(ARV: $64,049 USD, $84,525 CAD)

(ARV: $190,285 USD, $250,490 CAD)

(ARV: $69,300 USD, $91,185 CAD)

(ARV: $44,694 USD, $58,895 CAD)

Text BLUE to 31313 (US)* / 393939 (Canada)** for your chance to win!

For official entry form and complete contest rules, visit newhollandgiveaway.com.

*Text services to this number are available only for U.S. wireless carriers. By texting in BLUE, you agree to receive from Farm Journal one or more text messages about this sweepstakes delivered from an auto-dial system. Message and data rates may apply. Reply NO BLUE to cancel or HELP for help. **Text services to this number are available only for Canadian wireless carriers. By texting in BLUE, you agree to receive from New Holland one or more text messages about this sweepstakes delivered from an auto-dial system. Message and data rates may apply.

Reply STOP BLUE to optout.

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE CHANCES OF WINNING. All pictures shown are for illustrative purposes only and may vary from the actual prize awarded. Open to commercial farmers, age 21+, residing in the United States or Canada, who either own fifty (50) head of dairy or beef cattle or harvested at least one hundred (100) acres of hay during the 2019 calendar year. Enter by submitting a completed entry form at www.newhollandgiveaway.com between 8/27/19 and 3/1/2020. Approximate retail value (ARV) of prizes depends on the prize assigned for each drawing date. ARV of prizes 1-8: eight promo item boxes (ARV: $125 USD, $165 CAD each); ARV of prizes 9-12: four vouchers for one drum of hay preservative (ARV: $200 USD, $265 CAD each); ARV of prizes 13-16: four moisture testers (ARV: $200 USD, $265 CAD each); ARV of prizes 17-24: eight hay tools toy sets (ARV: $75 USD, $100 CAD each); ARV of prizes 25-29: see above in ad copy. See official rules for complete prize details. Odds depend on the total number of entries prior to each drawing date. For a copy of the official rules, visit www.newhollandgiveaway.com. Sponsor: CNH Industrial America LLC, 500 Diller Avenue, New Holland, PA 17557. ©2020 CNH Industrial America LLC. All rights reserved. New Holland is a trademark registered in the United States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates.

22 | #CATTLECON20

Cattlemen’s

college

SCHEDULE AT A GLANCE

TUESDAY, FEBRUARY 4 2:30PM 2:45PM 3:00PM 4:15PM

Kickoff & Welcome

Live Demo: Taking the Mystery Out of In-vitro Fertilization Demo Producer’s Choice Sessions: Building & Protecting Your Business - Seeing, Studying and Seizing Opportunity for Expansion Here’s the Beef - Beef Demand: It’s Way More Complex Than You Think Practical Nutrition Management - Supplementing Forages on a Budget

3:15PM 4:15PM

4:30PM 5:30PM 6:00PM 7:30PM

Live Demo: Taking the Mystery Out of In-vitro Fertilization Demo Producer’s Choice Sessions: Building & Protecting Your Business - Estate and Succession Planning: Key Concepts For A Successful Transition Here’s the Beef - Keeping Beef on the Plate Practical Nutrition Management - Nutrition Myths Busted Taste of Texas Welcome Reception

WEDNESDAY, FEBRUARY 5 7:30AM8:30AM

Cattlemen’s College Opening Session

CATTLEMEN’S COLLEGE CLASSES Building & Protecting Your Business

Let's Talk Bulls

Maintaining a Healthy Herd

Trends in Genetic Selection

Here's the Beef

Practical Nutrition Management

221A

221BC

301

302

303

304

8:45AM9:45AM

Seeing, Studying and Seizing Opportunity for Expansion

The Ultimate Value of Breeding Soundness Evaluations

When and How to Intervene When Our Prevention Strategies Are Not Perfect

Precision Breeding and You Don't Need a GPS!

Consumer Expectations and the Evolving Science of Animal Welfare

Intentional Forage Management and Grazing

10:00AM11:00AM

Tech Tools to Drive Efficiency and Profit

Semen Quality, Quantity, and Getting Cows Bred

Making Antibiotics Work for You in the Modern Era

Cool Genes for Hot Cattle

Beef Demand: It's Way More Complex Than You Think

Supplementing Forages on a Budget

11:15AM12:15PM

Estate and Succession Planning: Key Concepts For A Successful Transition

Understanding Sexed Semen & Sire Influence On the Embryo

Capturing Maximum Value from Your VCPR

How Much do Genetics and Management Matter?

Keeping Beef on the Plate

Nutrition Myths Busted

Class Type ROOM

12:30PM2:00PM

Session Review & Recap Luncheon

DEEP IN THE HEART | 23

cattlemen’s college

4:30PM 5:45PM

TUESDAY, FEBRUARY 4 CATTLEMEN’S COLLEGE KICKOFF & WELCOME

2:30PM – 2:45PM | Stars At Night Ballroom B1 - B3 Make the most out of your Cattlemen’s College experience – connect with fellow attendees and get an overview of what you can expect to see at this year’s event!

CLASSROOM SESSIONS:

3:15PM – 4:15PM & 4:30PM – 5:30PM • Building & Protecting Your Business - Seeing, Studying and Seizing Opportunity for Expansion | Room 301 • Here’s the Beef - Beef Demand: It’s Way More Complex Than You Think Room 302 • Practical Nutrition Management - Supplementing Forages on a Budget Room 303

TASTE OF TEXAS WELCOME RECEPTION

TUESDAY, FEBRUARY 4

6:00PM – 7:30PM | Stars At Night Ballroom Foyer Beef Donated by Join your fellow Cattlemen’s College attendees as we kick off this year’s event with Texas inspired food and drink!

cattlemen’s college

DEMONSTRATION ARENA SESSIONS: LIVE DEMO: TAKING THE MYSTERY OUT OF IVF 3:00PM - 4:15PM & 4:30PM - 5:45PM | Demo Arena Michael Bishop, Director of Strategy, Vytelle & Bruno Sanches, DVM, Chief Operating Officer, Vytelle Through a live-animal demonstration, get a first-hand look at in vitro fertilization (IVF) technology. Watch a repro specialist use ultrasound-assisted technology to collect eggs without use of hormones. Gain insights on the entire process through fertilization, embryo development and implantation. Learn how IVF helps achieve faster genetic progress for both seedstock breeders and commercial producers. Get your questions answered and get practical tips to achieve best results from IVF.

WEDNESDAY, FEBRUARY 5 CATTLEMEN’S COLLEGE OPENING SESSION

SUSTAINABLE BEEF: BEYOND WHAT’S POSSIBLE WEDNESDAY, FEBRUARY 5

ARE YOU WONDERING WHAT SESSIONS WILL BENEFIT YOU AND YOUR OPERATION THE MOST? ABOUT THE SPEAKERS: USE THIS KEY TO DISCOVER THE Wayne Morgan, Ph. D. - Corporate Vice President and President of Protein Products and Sustainability for Golden State Foods RECOMMENDED SESSIONS BASED Dr. Wayne Morgan currently serves as a Corporate Vice President and President of ON YOUR Protein Products and Sustainability for Golden State Foods (GSF), a diverse, $4 billion supplier to more than 125,000 restaurant chains and retail stores with food INDUSTRY SEGMENT.

7:30AM - 8:30AM | Stars At Night Ballroom B1 - B3 While it may seem that all issues get pushed down to the producers, sustainability efforts are important to all segments of the beef industry. In this session we will look at why this issue is important, how the entire industry is addressing sustainability topics and what progress is being made.

products and services. He is responsible for all protein and sustainability related business activities for the company.

Tryon Wickersham, PhD. - Associate Professor, Texas A&M University

Dr. Tryon Wickersham is an associate professor in the Department of Animal Science at Texas A&M University. Dr. Wickersham’s research focuses on improving the economic and environmental sustainability of beef cattle production by improving the efficiency of forage utilization and the adoption of coproducts as a feed resource. Recently, he has worked on placing cows in confinement as a means of enhancing the sustainability of beef cattle production and using net protein contribution as a key performance indicator of sustainability.

24 | #CATTLECON20

SEGMENT Cow-Calf Stocker Feeder Vet All

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WEDNESDAY, FEBRUARY 5 | SESSION DESCRIPTIONS INTENTIONAL FORAGE MANAGEMENT AND GRAZING

8:45AM - 9:45AM SEEING, STUDYING AND SEIZING OPPORTUNITY FOR EXPANSION

Hugh Aljoe, Director, Producer Relations, Noble Research Institute, LLC Jeff Goodwin, Conservation Stewardship Leader & Ag Consultant, Noble Research Institute, LLC

Enterprise expansion is almost always front-of-mind for progressive managers. This final discussion will build on the previous three and show participants how a successful ranch identifies and evaluates opportunities to expand cattle operations.

Learn about planned management and grazing of native rangelands and introduced pastures to enhance soil health, extend the grazing season, build ecosystem functions, and plant productivity. Producers will learn about grazing options such as annual cover crops, forage diversification, and stockpiling of perennial and annual forages in complement to beef production systems. Regional producers will provide their insight and outcomes on case studies.

C. Tylor Braden, Area Manager - Cattle Operation, King Ranch, Inc.

Room 221A

THE ULTIMATE VALUE OF BREEDING SOUNDNESS EVALUATIONS

George Perry, PhD, Professor and Beef Reproduction Specialist, South Dakota State University One of the questions often asked is “if all these bulls passed a breeding soundness exam, why did one have better conception than another?” The real question is what does a current breeding soundness evaluation cover and what do the results really mean? Are there ways to know which bulls will have better fertility? Recent research has investigated methods for predicting differences in bull fertility.

Room 221BC

Mark Alley, DVM, Technical Service Veterinarian, Zoetis

In all aspects of animal health, preventing disease is the key component for a successful operation. But inevitably some animals will become sick.

This session will focus on common diseases (calf scours and pre-weaning respiratory disease) that producers are likely to encounter. How, what, when, and why do we treat the individual? What data should be captured to help the veterinarian develop a treatment and/or preventative plan for the future?

Room 301

PRECISION BREEDING AND YOU DON’T NEED A GPS! Darrh Bullock, PhD, eBeef Team, Extension Professor, Beef Cattle Genetics, University of Kentucky

This presentation will highlight breeding tools available and how to use those tools to attain specific breeding objectives. It will outline the process of setting production goals through identifying markets and assessing resources to determine specific needs for targeted bull selection, such as heifer acceptable, maternal, terminal or some combination. Discussion will include the best utilization of breeding practices, such as crossbreeding systems, EPDs and Selection Indices.

Room 302

CONSUMER EXPECTATIONS AND THE EVOLVING SCIENCE OF ANIMAL WELFARE Shawn Darcy, Director of Market Research, National Cattlemen’s Beef Association | Lily Edwards-Callaway, PhD, Assistant Professor, Colorado State University Although the world of “animal welfare science” sometimes sounds foreign to producers, the principles used in research to assess cattle welfare may not be different from on-farm efforts through programs like Beef Quality Assurance. This presentation will utilize BQA as a framework to discuss attributes of an animal and its environment that are important in understanding animal well-being in addition to sharing what’s important to consumers regarding animal care.

Room 303

10:00AM - 11:00AM TECH TOOLS TO DRIVE EFFICIENCY AND PROFIT

Join this session to review technologies in use across the industry today.

Learn how they work, the value proposition and hear from ranchers and feeders first-hand how these tools have improved their operations.

Room 221A

SEMEN QUALITY, QUANTITY, AND GETTING COWS BRED

Joe Dalton, Ph. D., Associate Professor & State Beef Extension Specialist, University of Idaho Sperm dosage per artificial insemination (AI) continues to be a hot topic. Seminal deficiencies, seen as reduced fertility, which can be overcome or minimized by increasing sperm dosage, are considered “compensable.” Is more always better? A recent large field study provides evidence of appropriate sperm dosage per AI for a group of bulls, and the difficulty in predicting bull fertility.

Room 221BC

MAKING ANTIBIOTICS WORK FOR YOU IN THE MODERN ERA

Brandi Karisch, Ph. D., Associate Professor, Extension Beef Cattle Specialist, Mississippi State University | Amelia Woolums, DVM, Professor, Mississippi State University Metaphylaxis has been one of the most effective strategies for combating BRD, but the practice may be compromised by spread of multi-drug resistant (MDR) pathogens. MDR isolates of Mannheimia haemolytica can be found in 90% of some cattle 14 days after metaphylaxis. This session will cover strategies to mitigate the use of antibiotics to ensure their effectiveness with research focusing on the spread of antimicrobial resistance.

Room 301

COOL GENES FOR HOT CATTLE

Raluca Mateescu, PhD, Professor, University of Florida | Jared Decker, PhD, Associate Professor & State Beef Extension Specialist, University of Missouri Climatic stress is a major limiting factor of production efficiency in beef cattle in tropical and subtropical environments. More than half of the cattle in the world are maintained in hot and humid environments, including about 40% of beef cows in the United States. This session reviews use of genomic tools to produce an animal with superior ability for both thermal adaptation and food production, representing a sustainable approach to address global climate change.

Room 302

DEEP IN THE HEART | 25

cattlemen’s college

WHEN AND HOW TO INTERVENE WHEN OUR PREVENTION STRATEGIES ARE NOT PERFECT

Room 304

BEEF DEMAND: IT’S WAY MORE COMPLEX THAN YOU THINK

Lauren Bell-Clark, Supply Chain Associate, Oklahoma State University Derrell Peel, Breedlove Professor of Agribusiness, Oklahoma State University This session provides detailed information about the complexities of beef demand – how it is determined and how unique demand attributes for each cut impacts the rest of the carcass. The information summarizes research that demonstrates the impact of production, consumer and market trends, exports, distribution, further processing and other beef marketing sectors that make understanding beef demand a growing challenge.

Room 303

SUPPLEMENTING FORAGES ON A BUDGET Eric Bailey, PhD, Assistant Professor, University of Missouri Providing supplemental feed to cattle grazing rangeland is a common practice across the western United States. Managing cattle grazing dormant rangelands effectively requires understanding fundamental concepts of beef cattle nutrition. This session will cover when and how much to feed, depending on various stages of production. Also discussed will be some of the myths surrounding feeding supplements during the winter or during periods of drought.

Room 304

cattlemen’s college

11:15AM - 12:15PM ESTATE AND SUCCESSION PLANNING: KEY CONCEPTS FOR A SUCCESSFUL TRANSITION

Roger McEowen, J.D. Professor of Agricultural Law and Taxation, Washburn University - School of Law Transitioning the farming or ranching operation to the next generation involves family chemistry and good planning. What are the key “landmines” to avoid and how can they be avoided to make a successful transition? This session covers practical planning steps to take to minimize tax and legal issues during and after the transition, and how to structure the business for a smooth transition.

HOW MUCH DO GENETICS AND MANAGEMENT MATTER?

Tommy Perkins , PhD, Associate Professor, West Texas A&M University Tom Brink, CEO, Red Angus Association of America Feeders and packers demand more performance, management and genetic information, as the value of undocumented cattle become more unstable. Premiums exist for producers willing to participate in value-added programs, which continue to put upward pressure on production of Choice or better grade beef. This session will examine ways to balance this pressure with the use of planned crossbreeding to maintain environmentally adapted females for improved sustainability.

Room 302

KEEPING BEEF ON THE PLATE

Shalene McNeill, Ph. D., Executive Director Nutrition Science, Health Science, Culinary & Outreach, National Cattlemen’s Beef Association Danielle Beck, Director of Government Affairs, National Cattlemen’s Beef Association Every five years, the Dietary Guidelines for Americans are reviewed and updated by the USDA and the Department of Health and Human Services. These guidelines serve as the basis for federal nutrition policy and are considered the “gold standard” for school lunch programs. Join this session for an overview of the political and scientific environment surrounding this topic and how NCBA and the Beef Checkoff are maintaining beef’s role as the number one protein.

Room 303

NUTRITION MYTHS BUSTED

Wesley Moore, Beef Technical Specialist, Cargill Premix & Nutrition Dusty Abney, PhD, Cow/Calf Nutritionist, Cargill Premix & Nutrition When it comes to nutrition, there’s no shortage of suggestions, myths and misconceptions. This session will address some of the most common myths about mineral nutrition while challenging producers to think about their nutrition program holistically.

Room 304

Room 221A

UNDERSTANDING SEXED SEMEN & SIRE INFLUENCE ON THE EMBRYO Ky Pohler, PhD, Assistant Professor, Texas A&M University | Jordan Thomas, PhD, Assistant Extension Professor, University of Missouri Embryonic mortality is the major limiting factor in reproductive efficiency, with mounting evidence the bull drives a sizable amount of embryonic mortality and pregnancy loss. Recent data suggest ways to determine bull fertility to maximize reproductive efficiency. Sexed semen has been used to produce heifer calves in the dairy industry, but does it have a place in the beef industry? Come learn possible benefits from using sexed semen in your herd and the best way to successfully use it.

Room 221BC

CAPTURING MAXIMUM VALUE FROM YOUR VCPR Keelan Lewis, DVM The relationship between a veterinarian and a producer, formally known as a Veterinary Client Patient Relationship, is often underutilized and misunderstood. This talk will be a discussion of points from a veterinarian, owner, and manager perspective. Expect to receive some outside the box ideas about how to capitalize on the financial benefits of a strong relationship with your veterinarian.

Room 301

26 | #CATTLECON20

CATTLEMEN’S COLLEGE LUNCH 12:30PM - 2:00PM | Stars at Night Ballroom B1 - B3 Beef Donated by

ARE YOU WONDERING WHAT SESSIONS WILL BENEFIT YOU AND YOUR OPERATION THE MOST? USE THIS KEY TO DISCOVER THE RECOMMENDED SESSIONS BASED ON YOUR INDUSTRY SEGMENT.

SEGMENT Cow-Calf Stocker Feeder Vet All

CODE

C S F V A

SAVE

time money water

cattlemen’s college

Ritchie (before Wed)

Ritchie water is smart water.

Provide fresh water for your animals, and have more left for other things in your life.

See what owning a Ritchie automatic waterer can do for you at www.ritchiefount.com.

Partner to the American Cattleman since 1921.

Proud to be a sponsor of:

Visit us at Booth #1631

M

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DEEP IN THE HEART | 27

cattlemen’s college

www.AccuSteel.com 866-987-2534 sales@asicoverbuildings.com

Accu Steel

Eliminate Weather h t o o B Extremes #1565 28 | #CATTLECON20

REGISCEPTION

wednesday

highlights

CHECKOFF HIGHLIGHT SESSION

Tuesday 12:00PM - 2:00PM, Wednesday 1:00PM - Beef donated by 3:00PM Registration, Main Lobby You are going to feel welcomed from the moment you arrive! Regisception is our new take on Registration and is bound to kick off your Cattlecon20 in an exciting way. Receive your credentials, enjoy a snack or drink and meet up with fellow attendees. This is no ordinary registration check in during these times to check it out!!

1:00PM - 3:00PM | Stars at Night Ballroom B4

OPENING GENERAL SESSION

CONVENTION FIRST TIMERS ORIENTATION

3:00PM - 4:30PM | Exhibit Hall 1

1:30PM - 2:30PM | Room 214 A/B

OPENING GENERAL SESSION 3:00PM - 4:30PM | Exhibit Hall 1

NCBA YCC RECEPTION 6:30PM - 8:00PM| Chuckwagon Cafe

4:30PM - 8:30PM | Exhibit Halls 2-4A

NIOSA WELCOME RECEPTION

THE SKY IS NOT THE LIMIT: LESSONS FROM A YEAR IN SPACE

Sponsored by During his record-breaking year In Space, U.S. astronaut Scott Kelly captivated the world while laying the groundwork for the future of space travel and exploration.

And while science was at the core of Kelly’s groundbreaking expedition—it is his life lessons and personal stories from 229 miles above Earth and the path that led him there that provide such unique and valuable perspective on embracing risk and discovering one’s true potential to achieve the impossible. With a journey that exemplifies the power and resilience of the human spirit, from U.S. Navy fighter pilot to record-holding astronaut, Kelly reveals the choices and life events that paved his way. An American hero whose contribution to humanity is as far reaching as his epic story, Kelly reflects on his journey with his trademark candor, humor and humility. From the leadership and teamwork required in such demanding conditions, to the long-term deprivation from loved ones and Planet Earth itself. Join us as Kelly delivers a truly one-of-akind experience.

EMCEE - CLINT HARP

4:30PM - 8:30PM | Exhibit Halls 2-4A

ESAP RECEPTION 8:00PM - 9:30PM|Stars At Night Ballroom B1-B3

PBR CALCUTTA IN THE TRADE SHOW! See page 31

Congratulations to our 2020 National Anthem Contest winner: ANNA KELSEY - TECUMSEH, OK

Anna will perform the Star-Spangled Banner during the Opening General Session and prior to the NCBA PBR Invitational.

DEEP IN THE HEART | 29

wednesday highlights

NCBA TRADE SHOW

™

CHECKOFF HIGHLIGHT SESSION

1:00PM - 3:00PM | Stars at Night Ballroom B4 Convention goers will want to attend this session and learn what drives consumer beef demand and how the checkoff supports those efforts. Highlights on checkoff-funded programs will be provided by Checkoff contractors. Checkoff committee members (Federation and CBB) will receive information during this session that supports their committee work.

New here?

CONVENTION FIRST TIMERS ORIENTATION

1:30PM - 2:30PM | Room 214 A/B

Plan to attend this session where you’ll meet NCBA leadership and other first time attendees. You’ll learn: • How to get the most benefit from attending your first convention

NCF ENVIRONMENTAL STEWARDSHIP AWARD RECEPTION

8:00PM - 9:30PM|Stars At Night Ballroom B1-B3 Sponsored by

Come one and all to help celebrate this prestigious award program. The Environmental Stewardship Awards program recognizes cattle producers across the nation who use innovative practices to protect and enhance natural resources while maintaining or increasing the profitability of their businesses. See video highlights of this year’s cattle ranches voted as the best in their region and help congratulate the 2019 national winner.

• Which events you should attend • How to navigate around the Convention Center • What networking opportunities are available • Who to go to with questions

YOUNG CATTLEMEN’S

NCBA YOUNG CATTLEMEN’S CONFERENCE (YCC) RECEPTION (BY INVITATION ONLY) 6:30PM – 8:00PM | Exhibit Halls 2-4A, Chuckwagon Cafe Sponsored by

NCBA

wednesday highlights

• How the committees work and how you can become involved. Don’t miss this important and informative session to make the most of your convention experience!

PAC

NEW FOR 2020!

NCBAPAC

Live PAC Auction during the YCC Reception. You won’t want to miss this.

Calling all Young Cattlemen’s Conference Alumni! Join your fellow cattlemen to celebrate 40 years of this great program. Reminisce with your fellow classmates about your life-changing YCC experiences.

30 | #CATTLECON20

WEDNESDAY IN THE TRADE SHOW Hours: 4:30PM – 8:30PM

AMERICAN BUCKING BULL INC. WINTER FUTURITY FINALE & PBR CALCUTTA

Welcome Reception

4:30PM - 8:30PM; 7:00PM Calcutta| Demo Arena We’re busting out of the chute and kicking off convention bucking bull style!

The American Bucking Bull Inc. Winter Futurity Finale will be happening RIGHT IN THE TRADE SHOW! You’ve never seen anything like this. Be sure to attend the NIOSA Welcome Reception in the trade show to check out all of the action.

The American Bucking Bull Association will be holding the finale throughout the event. Winners from this round will go on to compete at the NCBA Invitational PBR event on Friday night. ABBI will also be on hand to talk about what it takes to raise winning bucking bulls.

4:30PM – 8:30PM | Exhibit Halls 2-4A Sponsored by

Enjoy a colorful night in Old San Antonio right on the trade show floor during the 2020 NCBA Trade Show Welcome Reception. This street fair style fiesta will kick off the show with live music, drinks and plenty of San Antonio inspired food that will reflect the heritage of Texas.

Be sure to stick around to get in on the action. We’ll be auctioning off both bulls and riders for the NCBA Invitational — come prepared to bid on your favorites. Proceeds to benefit a local charity.

Education in the Trade Show

TIME

LEARNING LOUNGE

DEMONSTRATION ARENA Booth #174

DEMO ARENA

Booth #679

CHUTES & SCALES

Wednesday, February 5 4:30 PM 5:00 PM

Prime Potential

5:30 PM 6:00 PM

Value-Added Feeder Calf Marketing

6:30 PM

AngusLinksm

7:00 PM 7:30 PM 8:00 PM

ABBI Winter Futurity Finale Manual Chutes & Scales Showdown

PBR Calcutta

red

by

nso

Spo

8:30 PM

DEEP IN THE HEART | 31

wednesday highlights

Booth #837

Check the mobile app for a full list of session descriptions and speaker info.

CALF News

The Face of the Cattle Industry Since 1964, CALF News Magazine has been offering in-depth industry coverage, market insights, management advice and a celebration of the people who make this business successful.

wednesday highlights

We are dedicated to bringing a face to the industry and delivering insight in a creative and original way. The result? The most loyal readers in the industry.

The CALF News team owns and operates cow-calf, cattle feeding and farming enterprises. We ARE the CATTLE COMMUNITY.

ith w t ith Read Us Online i s vi f w Visit CALFNews.net to read the Check our social media sites to ee latest issue or find your favorite for convention coverage. past issue. th k b ot. o l g bo ta Gi CALF News Is Social ur nd Jo o a Find us on Facebook f ty y f b ta et Twitter: @CALFNews p s B Instagram: #calfnews to ur S o

4

5

14

32 | #CATTLECON20

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wednesday highlights

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DEEP IN THE HEART | 33

wednesday highlights

Westway

34 | #CATTLECON20

thursday

highlights

Sponsored by

GENERAL SESSION II

2020 CATTLEFAX SEMINAR 7:30AM - 9:30AM | Exhibit Hall 1

NCBA TRADE SHOW 9:00AM - 6:00PM | Exhibit Halls 2- 4A

D.C. ISSUES UPDATE 9:45AM - 11:15AM | Stars At Night Ballroom B1-B3

NCBA REGIONAL MEETINGS

GENERAL SESSION II

2020 CATTLEFAX U.S. GLOBAL PROTEIN & GRAIN OUTLOOK SEMINAR 7:30AM - 9:30AM | Exhibit Hall 1 It’s a full room each year when the CattleFax Seminar takes place at the convention, and this year will be no exception. During this session, CattleFax will take a look at the factors driving the market such as supplies and protein demand, both domestic and internationally and will present a market forecast for all classes of cattle during 2020 and beyond as well as a grain outlook. Dr. Art Douglas will present his 2020 weather forecast for the United States and the World.

11:15PM - 12:15PM | See grid for locations

NCBA POLICY COMMITTEE MEETINGS 1:30PM - 6:30PM | See grid for locations

CHECKOFF COMMITTEE MEETINGS

1:30PM - 4:30PM | See grid for locations

TRADE SHOW WINE RECEPTION 4:00PM - 6:00PM | Exhibit Halls 2-4A

7:00PM - 11:00PM | Historic Sunset Station

DEEP IN THE HEART | 35

thursday highlights

SUNSET MUSIC FESTIVAL

D.C. ISSUES UPDATE

9:45AM - 11:15AM | Stars At Night Ballroom B1-B3 NCBA’s D.C. staff will provide updates on everything happening in Congress and the Administration that impacts your operation – • Next steps on trade and market access (USMCA and Japan) • Regulation reform and update on fake meat • ELDs and flexibilities for livestock haulers under Hours of Service • Implementation of the 2018 Farm Bill • Issues impacting Public Lands permit holders, ESA Reform, and much more!

CHECKOFF COMMITTEE MEETINGS

Checkoff committee meetings are open to everyone. Committee members (CBB and Federation) will be seated at tables, guests are invited to join in the gallery. The meeting focus will be producers setting priorities for the next fiscal year and receiving updates on current checkoff-funded programs.

TIME

NCBA REGIONAL MEETINGS

Stay up to date on what’s happening in YOUR industry! Meet cattlemen from your area of the country to discuss important regional issues and how they may impact your operation.

REGION TIME LOCATION NCBA Region I Meeting 11:15AM - 12:15PM 217 D NCBA Region II Meeting 11:15AM - 12:15PM 302 A NCBA Region III Meeting 11:15AM - 12:15PM 301 B/C NCBA Region IV Meeting 11:15AM - 12:15PM Stars At Night Ballroom B1-B3 NCBA Region V Meeting 11:15AM - 12:15PM 303 NCBA Region VI Meeting 11:15AM - 12:15PM 302 B/C NCBA Region VII Meeting 11:15AM - 12:15PM 304 A/B

NCBA POLICY COMMITTEE MEETINGS

Your voice counts! Come participate in the decision making that shapes the issues affecting your operations.

NCBA Policy Committee meetings will get you the latest on EPA proposals, trade deals, cattle marketing and Federal Lands issues. You must be a committee member to vote in NCBA Policy Committee meetings. If you are interested in becoming a committee member contact your state cattlemen’s association.

TIME 1:30PM - 3:00PM 1:30PM - 3:30PM

thursday highlights

1:30PM - 3:30PM 1:30PM - 4:30PM 3:30PM - 5:30PM 3:30PM - 5:30PM 4:30PM - 6:30PM 4:30PM - 6:30PM

COMMITTEE NCBA Federal Lands and Property Rights & Environmental Management Joint Committees NCBA International Trade Committee NCBA Tax and Credit Committee NCBA Cattle Health & Well-Being Committee NCBA Federal Lands Committee NCBA Property Rights & Environmental Management Committee NCBA Agriculture & Food Policy Committee NCBA Live Cattle Marketing Committee

36 | #CATTLECON20

LOCATION 304 A/B Stars At Night Ballroom B1-B3 302 A 302 B/C 304 A/B 301 B/C 301 B/C Stars At Night Ballroom B1-B3

COMMITTEE

1:30PM - 4:30PM Checkoff Consumer Trust Committee 1:30PM - 4:30PM Checkoff Export Growth Committee 1:30PM - 4:30PM Checkoff Innovation Committee 1:30PM - 4:30PM Checkoff Nutrition and Health Committe 1:30PM - 4:30PM Checkoff Safety Committee

LOCATION 217 C 217 A 217 D 217 B 214 D

Hours: 9:00AM – 6:00PM

THURSDAY IN THE TRADE SHOW

What’s for lunch?

4:00PM – 6:00PM | Exhibit Halls 2-4A Sponsored by

11:00AM - 2:00PM | Chuckwagon Cafe

MOLY MFG., LLC

Smoked Beef Brisket San Antonio Caesar Salad Sea Salted Baby Baker Potatoes Buttered Broccoli & Cauliflower Florets Traditional Carrot Cake

T

TG ET GA RE AT RR TE E U UR

®

You can’t possibly whine with all this great wine on hand! Plan to attend this event where you can sample Texas inspired wine and cheeses with fellow trade show attendees.

Beef donated by

Education in the Trade Show

TM

TM

Beef donated by

Check the mobile app for a full list of session descriptions and speaker info.

DEMO ARENA Booth #837

Booth #174

Booth #679

Chuckwagon Cafe

TIME

LEARNING LOUNGE

DEMO ARENA

CHUTES & SCALES

TABLE TALKS

9:30AM 10:00AM

Why is Ranch Succession SO HARD? Learn about Today’s Top Hurdles & What You Can Do About Them

10:30AM 11:00AM

Genomics – Let’s Talk Brass Tacks

Horsemanship for Stockmanship

Table 1 The Importance of Good Replacements Table 2 Crossbreeding = Nature’s Low Cost Gift Table 3 Genomics as Risk Management Table 4 Genomics as a System Table 5 Genomics to Fit Breeding Objectives

Beef on Dairy, a Win-Win Opportunity

11:30AM 12:00PM

Why Being a “Grass Farmer” on Your Pastures Leads to Better Return on Your Investment

12:30PM 1:00PM

Reshaping the AgTech Landscape

1:30PM 2:00PM

Nutrition: Primed for Performance

2:30PM 3:00PM

FORAGES: Principles, Practices and Profitability

Manual Chutes & Scales Showdown

How’s Your Chute-Side Manner?

The Perfect Complement... For Your Cowherd Nutrition

Settle Down!

Calf Health: How Can We Make a Difference?

4:00PM 4:30PM 5:00PM 5:30PM 6:00PM

Don’t Divert Nutrients Away from Gains

Manual Chutes & Scales Showdown

Table 1 Year Round Supplementation ....

Profitable Proposition?

Table 2 Fetal Programming/Epigentics...

What Role does Cowherd Nutrition Play?

Table 3 Molasses and Urea...The Great Grass Complement.

Table 4 Mineral ... The Value in Your Cowherd’s Nutrition Program.

Table 5 Cattle are Upcyclers ..What is Their Role as Environmentalists?

DEEP IN THE HEART | 37

thursday highlights

3:30PM

REACHING OVER 40,000 FARMERS, RANCHERS & PRODUCERS

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thursday highlights

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BQA

Funded by the Beef Checkoff.

DEEP IN THE HEART | 39

thursday highlights

Getting things done takes sweat. Getting it done right, takes pride.

BQA is proud to launch all-new online certification modules.

It’s on-demand training to help you stand tall against everyday challenges. Get after it at BQA.org.

QUALITY ISN’T OUR GOAL. IT’S OUR GUARANTEE. Kent

For more than 90 years, generations of producers have put their trust in Kent. And we’ve delivered with consistent quality, breakthrough innovations, and proven results.

thursday highlights

Come visit us in NCBA Trade Show, booth #657.

40 | #CATTLECON20

friday highlights

friday

highlights

BEEFIT 5K AND FUN RUN

7:30AM - 8:30AM | Depart from/return to Westin Riverwalk

NCBA TRADE SHOW

9:00AM - 4:00PM | Exhibit Halls 2-4A

EMERGING LEADERS LUNCHEON

7:30AM - 8:30AM | Depart from/return to Westin Riverwalk Start your day along the famous San Antonio Riverwalk and take part in our family-friendly 5K! Participants of all ages and abilities are encouraged to participate in our 5K where you can run, walk or mosey along with your favorite CattleCon attendees. Proceeds benefit a local San Antonio food bank, there’s never been a better reason to put on your running shoes (or boots!)

10:30AM - 12:30PM | 301

PRODUCER EDUCATION AND SUSTAINABILITY FORUM 11:00AM - 12:30PM | 304 A/B

PUPS & SUDS YAPPY HOUR 2:30PM - 4:00PM | Exhibit Halls 2-4A

CLOSING GENERAL SESSION & BQA CELEBRATION 4:00PM - 6:00PM | Exhibit Hall 1

NCBA 2020 PBR INVITATIONAL

7:30PM -10:00PM | Alamodome

TEXAS RE-RIDE AFTER-PARTY

10:00PM - Real Late! | Alamodome

FRIDAY IS FFA DAY IN THE NCBA TRADE SHOW!

EMERGING LEADERS LUNCHEON

PRESENTED BY ANCW

10:30AM - 12:30PM | 301 Beginning from Scratch – Our Next Generation of Farmers and Ranchers can embrace financial opportunity with Sierra Medlin.

Investments to begin as a farmer and rancher are often presented as insurmountable to an eager group of emerging beef leaders. The next generation will bring new innovative thinking and implementation of newly developed technology into beef production systems to continue producing more with less. Learn how first-time farmers and ranchers can work with USDA for free (0% down) loan assistance programs through government programs.

PRODUCER EDUCATION AND SUSTAINABILTY FORUM

11:00AM- 12:30PM | 304 A/B Come find out more about all of NCBA’s Producer Education and Sustainability initiatives including: • The checkoff-funded Beef Quality Assurance program • U.S. Roundtable for Sustainabile Beef • Stockmanship and Stewardship • And more!

With exciting new program initiatives and issues to discuss this is your opportunity to ask questions and provide input into these important programs. Learn about where the programs are headed and the role NCBA plays in these conversations.

DEEP IN THE HEART | 41

friday highlights

CLOSING GENERAL SESSION

KEVIN BROWN: THE HERO EFFECT® - BEING YOUR BEST WHEN IT MATTERS THE MOST!

Sponsored by

4:00PM - 5:30PM | Exhibit Hall 1 Plan to attend this inspiring and motivating session!

This won’t be your traditional “general session”…this is a celebration of our industry and some of the Best of Beef awards. This lively event will not only leave you inspired and motivated, but proud to be a part of this great industry.

Kevin Brown’s unconventional path to business and personal success taught him that winning in business and in life requires anything but conventional thinking. His blue-collar roots taught him the value of hard work and determination. His resume includes an eclectic mix of career stops that ultimately led him to the purchase of a franchise at the age of seventeen. With a street-wise aptitude and a never quit attitude, he worked his way from the front lines in business to the executive boardroom. For nearly two decades Kevin was a sales and marketing executive that helped grow a little-known family business into an industry giants.

Kevin is on a mission to help people and organizations embrace a simple philosophy that separates world class organizations and high-performance people from everybody else. He is passionate about helping people expand their vision, develop their potential and grow their results.

NEW FOR 2020! Join us as we CELEBRATE the Beef Quality Assurance Award Winners!

But Wait! there’s more!

Along with a VIP package giveaway, you have the chance to win several other exciting prizes, including: y Registration to 2021 event y Event upgrades y One of three $500 cash prizes Must be present to win.

42 | #CATTLECON20

friday highlights

What’s for lunch?

Hours: 9:00AM – 4:00PM

FRIDAY IN THE TRADE SHOW

11:00AM - 2:00PM | Chuckwagon Cafe

Classic Pot Roast Texas Farmers’ Market Salad Buttermilk Whipped Potatoes Beef White Cheddar & Chives donated by Plancha Green Beans Assorted Cookies MOLY MFG., LLC

T

TG ET GA RE AT RR TE E U UR

CULVER’S BLUE JACKET CUSTARD SOCIAL

1:30PM - 2:30PM | Sweet Shack

Come by the Culver’s Sweet Shack for a complimentary scoop of fresh, frozen custard.

Education in the Trade Show TIME 9:30 AM 10:00 AM

Beef donated by 2:30PM - 4:00PM | Exhibit Halls 2-4A

Calling all party animals! Bring the entire family to network with some of our ‘furry special guests’ and wrap up the 2020 NCBA Trade Show. Your dogs may be barking from a long week - but you don’t want to miss this unique event.

Check the mobile app for a full list of session descriptions and speaker info.

DEMO ARENA Booth #174

Booth #837

®

TM

TM

Chuckwagon Cafe

Booth #679

LEARNING LOUNGE DEMO ARENA CHUTES & SCALES 3-2-1 : Building Proficiency in Pasture Management

TABLE TALKS D.C. Policy Update

Hydraulic Chutes & Scales Showdown MOLY MFG., LLC

T

TG ET GA RE AT RR TE E U UR

10:30 AM

12:00 PM

12:30 PM 1:00 PM

8 Ball...Corner pocket LANDVisor™ - A State-Of-The-Art Decision Making Tool For Range & Pasture

Verification Matters

MOLY MFG., LLC

TG ET GA RE AT RR TE E U UR

2:00 PM 2:30 PM

Corn, Cattle & Sustainable Next Generation Feed Products Go with the Flow A Conservation Conversation: The Art of Grazing Management

3:00 PM 3:30 PM

Dog Demo Is Premium Nutrition Really Worth It?

Table 1 Environmental Issues Table 2 Federal Lands and Wildlife Modernizing Legislation Table 3 Conservation - The Importance of Conservation to Your Operation Table 4 Trade - There’s A Lot to Talk About!

Table 5 Markets - What’s the Outlook?

Hydraulic Chutes & Scales Showdown T

1:30 PM

®

Better Haymaking

11:00 AM 11:30 AM

TM

TM

TM

TM

®

Table 1 Soil Health – Tips and Tools Table 2 Grazing/Forage Management Table 3 Successful Programs to Enhance Wildlife/Cattle Shared Habitat Table 4 Strategies to Keep Ranchers Ranching Table 5 Getting Started - Small Changes can Yield Big Outcomes

Everyday Practices to Ensure Your Operation’s Success -- Today and the Future

®

4:00 PM

DEEP IN THE HEART | 43

friday highlights

FRIDAY NIGHT PRE-PARTY

Doors open at 6:00PM | Alamodome Kick off a memorable night with fun, live music and food for purchase at the Alamodome.

Sponsored by

7 Y R A U ME

O R D O B M , FE M | ALA

Y P 0 A 0 : 0 D -1 I M R P F 0 7:3

One ticket included with each Full Registration.

Plan to attend this exclusive event only for CattleCon attendees!

10PM TIL REAL LATE | ALAMODOME Need a second chance for fun on Friday? It’s not time to hang up that hat quite yet. Plan to stay for live music, dancing, food, drink and good times on the Alamodome floor. This is a great way to celebrate a successful #CATTLECON2020 with your whole crew.

Beef donated by

44 | #CATTLECON20

friday highlights

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DEEP IN THE HEART | 45

friday highlights

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in recognition

Kent (end of friday)

DEEP IN THE HEART | 47

in recognition

Nationwide® has been growing with you for generations.

As America’s largest farm insurer,1 Nationwide has helped protect the families behind farms and ranches for over 100 years. Whether you are increasing your cattle operations, buying a vehicle, or creating your succession plan, we provide unique solutions for farms and ranches of all sizes.

Please visit NationwideAgribusiness.com to learn more and FarmAgentFinder.com to find a local Nationwide agent.

Home and Contents

Farm Personal Property

Farm Structures

Legal Liability

Additional Coverages

Nationwide is committed to helping farmers and ranchers protect their livelihood and their loved ones. Partner with the Nation’s #1 Farm Insurer1 today.

48 | #CATTLECON20

1 SNL Financial, 2018 (National) Market Share Report.

Products underwritten by Nationwide Mutual Insurance Company and Affiliated Companies. Home Office: Columbus, OH 43215. Subject to underwriting guidelines, review, and approval. Availability varies. Nationwide, Nationwide Is On Your Side, and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. ©2019 Nationwide GCO-0531AO 12/19

®

American

in recognition

Thank you to our sponsors! sponsors!

Products and Services for American Cattlemen

™

MOLY MFG., LLC

T

TG ET GA RE AT RR TE E U UR

TM

®

TM

Funded in Part by the Beef Checkoff

®

Tan is 7505c Red is Pantone 188c Joplin Regional is Knomen Stockyards is Playbill Tagline is BaskertonSW-Italic

DEEP IN THE HEART | 49

Paying tribute to our fellow cattle industry members as the Best of Beef! in recognition

MASTERS OF BEEF ADVOCACY

NCBA’s Masters of Beef Advocacy (MBA) program, funded by the Beef Checkoff, has selected Kansas rancher, blogger and influencer Brandi Buzzard Frobose as the 2019 Advocate of the Year. This honor is given annually to an outstanding beef advocate to recognize success in engaging consumers who want to learn more about beef and raising cattle.

As a beef advocate, Brandi has tackled large issues, including environmental sustainability and beef’s role in a healthy sustainable diet.

On her blog, BuzzardsBeat.com, and social media channels (@BrandiBuzzard), she shares tasty beef recipes, candid perspectives on current beef events and enjoys giving her fans and followers a glimpse into her life as a rancher and mom.

Brandi aims to connect with consumers honestly and transparently and truly embodies what it means to be Advocate of the Year. Learn more about Brandi Buzzard Frobose’s story at MastersOfBeefAdvocacy.com.

MBA Advocate of the Year

Brandi Buzzard Frobose

national beef stocker award 2019 trailblazer award

Cowboys WhoCare 2019 TRAILBLAZER AWARD

Collinge Cattle Co.

NATIONAL STOCKER AWARD Sponsored by

“We’re willing to change things to make it work better for the cattle. Cattle will tell you what works and what doesn’t work,” Cowboys Who Care Foundation is the brainchild of president, founder and CEO, William Lee Martin. In 2010, Martin, a comedian and writer, was asked to perform at a fundraising golf tournament for a young fan named Ashley Miller from Celina, Texas, who was battling a rare form of cancer.

Martin said, “Ashley’s story had such an impact on me. And when she bravely lost her battle in June 2011, I knew I wanted to help other kids like her. Then one day I searched on my computer, ‘Kids with cancer – images’ and found all these pictures of kids with big, beautiful smiles and bald heads. And in the mirror, I could see my cowboy hat and it hit me, these kids need cowboy hats.”

Ashley’s smile, her strength and her spirit will always be in our hearts.

She inspired a movement. And she will never be forgotten.

50 | #CATTLECON20

says Mike Collinge of Collinge Cattle Co., in Hamilton, Kans., winner of this year’s National BEEF Stocker Award.

The Collinges start calves for themselves, aimed for Flint Hills pasture.

They also custom graze for long-time customers. Mike and his wife, Pam, started from scratch in 1979. They and their son, Glen, along with valued, long-time employees handle the daily operations. Glen’s wife, Rachel, and the Collinge daughters, Aubrey Arnold and Leslie Fritz have their own careers, but they and their families remain involved in the business, one way or the other. Read about Collinge Cattle Co. and the National Stocker Award in the December, 2019 issue of BEEF magazine or online at beefmagazine.com.

BEST REMUDA AWARD

The American Quarter Horse has always been the horse of choice for cowboys and Kineños. The AQHA Best Remuda Award recognizes a ranch in the United States for its dedication to its American Quarter Horse breeding program and commitment to the ranching industry.

Congratulations to the 2019 AQHA Best Remuda Award winner King Ranch of Kingsville, Texas

Learn more about the AQHA Best Remuda Award at aqha.com/ranching.

Designed to recognize dedicated,outstanding volunteers, NCBA’s Top Hand Club is a “member- recruit-a-member” program devoted to increasing NCBA’s nationwide membership. To become a Top Hand Club member, individuals recruit three new NCBA members. To remain in the club, members recruit two new members each subsequent year. The Top Hand Club recruitment year runs Oct. 1 through Sept. 30.

NCBA Top Hand Club - 2nd place recruiter Angie Ford

NCBA Top Hand Club - Top Recruiter

NCBA Top Hand Club - 3rd place recruiter

Mark Lacey

Ryan Higbie

BEEF INDUSTRY SCHOLARSHIP AWARD

Ten scholarships of $1,500 have been awarded to outstanding students pursuing careers in the beef industry. Fields include: education, communications, production, research and other fields related to beef. The purpose of this program is to identify and encourage talented and thoughtful students who will emerge as industry leaders.

max deets leadership award Jake Feddes

MAX DEETS LEADERSHIP AWARD

The Max Deets Scholarship Program was developed in honor of Max Deets, who served as the National Cattlemen’s Beef Association President in 1997. The recipient of the award is the Young Cattlemen’s Conference Chairman, who is selected on the basis of outstanding leadership. The 2020 recipient is Jake Feddes from Belgrade, MT.

Lauren Butler New Mexico State University

Madelyn Derks University of Missouri

Katie Gardner University of Arkansas

Danika Gordon South Dakota State University

Josephine Jenson South Dakota State University

Trevor Johnson Butler Community College

Ellie Kenagy University of Wyoming

Aaron Lay Tennessee Tech University

Emma Mortensen Texas Tech University

Bailee Schiefelbein TBD - High School Senior

DEEP IN THE HEART | 51

in recognition

TOP HAND CLUB - TOP MEMBERSHIP RECRUITERS

W.D. FARR SCHOLARSHIP

in recognition

2019 W.D. FARR SCHOLARSHIP WINNERS:

Paige Stanley

University of California - Berkley

Jessica Sperber

NCF ENVIRONMENTAL STEWARDSHIP AWARD REGIONAL WINNERS

The W.D. Farr Scholarships, established in 2007, recognize superior achievement in academics and leadership, and allow graduate students to further their study in fields that benefit the cattle and beef industry. Each $15,000 scholarship recognizes outstanding students who plan to pursue careers in meat science and animal agriculture.

I OVERHOME FARM | CROZIER, VA

II

University of Nebraska - Lincoln

COLLEGIATE BEEF ADVOCATE AWARD

BLACKBEARD’S RANCH | MYAKKA CITY, FL

III

This program connects the Collegiate advocates to the beef industry where they can have unlimited access to leadership, their peers, cattlemen, cattlewomen and beef industry professionals. Advocates will grow as individuals, strengthen leadership skills, and become the champion advocates for the beef industry of tomorrow. Career networks will be established to build a lifetime of success with the goal of “We are the future of the beef industry.”

Three scholarships of $2,000 are being awarded to outstanding Collegiate Beef Advocates. This superior achievement in academics and leadership allows the collegiates to further their study in fields that benefit the cattle and beef industry.

DIDRIKSON FARMS | BADGER, MN

IV KILLAM DUVAL COUNTY RANCH | FREER, TX

This year the recipients are:

V CUNDALL RANCH | GLENDO, WY

Madison Forbes University of Iowa

Fallon Plaisance

Louisiana State University

52 | #CATTLECON20

Sarah Drown

Oklahoma State University

Developing Collegiates of Character into Tomorrow’s Champion Advocates for the Beef Industry.

VI UTE CREEK CATTLE COMPANY | BUEYEROS, NM

VII BLEW PARTNERSHIP | BARBER & RENO COUNTIES, KS

BEEF QUALITY ASSURANCE AWARD WINNERS BQA COW-CALF AWARD

IX Ranch

BQA FEEDYARD AWARD

Bledsoe Cattle Company, Colorado Bledsoe Cattle Company is a multi-generational, backgrounding and feeding operation based in Colorado. Although the Bledsoe’s don’t own any mother cows, their operation touches every segment of the beef industry, culminating in their 8,000 head capacity feedyard in Wray, CO. The core of BQA Feedyard award operation begins with a strong Bledsoe Cattle Company the history of relationships with their 35 cow-calf producer-suppliers throughout the western states of Colorado, Montana, Nebraska, North Dakota, South Dakota, Utah, and Wyoming.

BQA-FARM DAIRY AWARD

BQA-FARM Dairy Award Boadwine Farms

Boadwine Farms, South Dakota Boadwine Farms, owned by Lynn and Trish Boadwine, is home to over 2,000 dairy cows in Baltic, SD. The herd of Holstein cows is milked 3 times per day in a double 30 parallel parlor and are housed in sand-bedded freestalls inside power ventilated barns with sprinkler systems. With a staff of about 40 employees, the Boadwine family strives to produce quality milk and meat from healthy, comfortable cows.

BQA MARKETER AWARD

Western Video Market, California Western Video Market, Inc. was founded in 1989 by veteran livestock marketers Ellington Peek and John Rodgers to help customers sell cattle in an auction format to a national marketplace via satellite, and now the internet. The company has grown to the second-largest BQA Marketer AWard video sale company in the United States and in 2016 marketed Western Video Market more than 290,000 head of cattle for approximately 850 consignors. The company works with 21 affiliate auction yard companies and more than 60 individual field representatives to consign cattle from the 16 western states.

BQA EDUCATOR AWARD

Curt Pate, Montana Curt Pate is a pioneer in the world of stockmanship and cattle handling, and has shared his knowledge with dairy producers, animal husbandry experts, feedlot operations, students, 4-H and FFA members, horse trainers, and many others across the globe.

For the past 20 years, Curt has bqa educator award conducted demonstrations and Curt Pate clinics on BQA, cattle handling, and stockmanship. His skill in conducting stockmanship demonstrations coupled with his effective communication and ability to establish immediate trust and camaraderie with his audiences have made him a sought-after clinician, both on the national and international level.

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in recognition

BQA Cow-Calf AWard

IX Ranch, Montana The IX Ranch covers over 126,000 acres and is located south-east of Big Sandy, MT in the mixed grass prairie of north central Montana and extends through the southern edge of the Bear Paw mountain range and east towards the Missouri River. The 4,300 head operation is run by the Roth family, just the second owners in the ranch’s 128year history.

CORPORATE MEMBERSHIP DIRECTORY

These are companies that have teamed with NCBA as corporate members, demonstrating their commitment to the beef industry. Their involvement strengthens our future. NCBA members are urged to support these partners in turn by purchasing their products and services. Those who would like to become corporate members with NCBA (securing premium booth placement at the annual convention and trade show as well as other membership benefits), please call the Corporate Relations team at 303-694-0305.

GOLD LEVEL SPONSORS

($100,000 Minimum Investment)

www.imiglobal.com

www.bayerlivestock.com

www.newholland.com

in recognition

www.purinamills.com/cattle www.deere.com

www.bi-vetmedica.com/species/cattle.html www.cat.com www.centrallifesciences.com

www.merck-animal-health-usa.com www.microtechnologies.com T

www.corteva.com

TM

®

TM

www.molymfg.com

ALLIED INDUSTRY COUNCIL

Farm Credit Council Huvepharma, Inc. Lallemand Animal Nutrition Massey Ferguson

ALLIED INDUSTRY PARTNER

44 Farms ADM Animal Nutrition, Inc. Agri-Pro Enterprises of Iowa, Inc. Alltech, Inc. American Hereford Association Anipro Arm and Hammer Animal Nutrition Arrowquip Bank of America Merrill Lynch Barenbrug USA Bass Pro Shops/Cabela’s BEEF Magazine Behlen Manufacturing BFGOODRICH® Tires Bimeda BioZyme Cargill Animal Nutrition Case IH Certified Angus Beef Certified Hereford Beef CME Group DATAMARS Livestock Diamond V ENDOVAC Animal Health NCBA PRODUCT COUNCIL

PRODUCT COUNCIL American Foods Group Cargill Meat Solutions Culver’s Darden Restaurants empirical

54 | #CATTLECON20

www.zoetis.com

MOLY MFG., LLC

TG ET GA RE AT RR TE E U UR

Allflex USA, Inc. Animal Health International CHR HANSEN Elanco Animal Health

https://ritchiefount.com/

Norbrook, Inc. Rabo AgriFinance RAM Roto-Mix

Furst-McNess Company Gallagher Gravely, an Ariens Company Greeley Hat Works Growsafe Systems LTD Hayden Outdoors Real Estate Hyundai Construction Equipment Insure My Forage International Stock Food Kent Nutrition Group Krone Kubota Tractor Corporation Kunafin “The Insectary” Laird Manufacturing Meat & Livestock Australia, Ltd. Micronutrients Neogen New Generation Supplements Noble Research Institute Novus International Parker McCrory PBS Animal Health Phibro Animal Health Priefert Ranch Equipment

Provimi QualiTech, Inc. Quality Liquid Feeds R&R Machine Works Red Angus Association of America RFD-TV Rice Lake Weighing Systems Roper/Stetson/Tin Haul Apparel and Footwear Stone Manufacturing Summit Livestock Facilities Superior Livestock Tarter Farm and Ranch Equipment The Hartford Livestock Insurance The Vit-E-Men Co. Inc./Life Products Trans Ova Genetics U.S. Premium Beef Vermeer Vitalix Westway Feeds Wilson Trailer Company Y-Tex Zinpro Performance Minerals

Fareway Stores, Inc. Five Guys JBS McDonald’s Corporation National Beef Packing

Omaha Steaks Performance Food Group Preferred Beef Group Tyson Fresh Meats Wendy’s International

“Grass production is the center of our universe.

It’s the foundation for everything we do.”

TOMMY BRANDENBERGER

96 CATTLE COMPANY, TEXAS

in recognition Keep range and pasture free of weeds with new DuraCor™ herbicide. Powered by the first new active ingredient for range and pasture broadleaf weed control in over a decade, DuraCor provides extended control of 140+ weeds while maintaining grass safety. That allows nutritious grasses to thrive and opens the way for more productivity from every acre. See the full story at DuraCorHerbicide.com.

Label precautions apply to forage treated with DuraCor and to manure from animals that have consumed treated forage within the last three days. Consult the label for full details. ™ Trademarks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners. DuraCor is not registered for sale or use in all states. Contact your state pesticide regulatory agency to determine if a product is registered for sale or use in your area. Always read and follow label directions. © 2019 Corteva. CR38-640-021 (01/20) BR CARP9RANG095

DEEP IN THE HEART | 55

HOME ON THE LONG RANGE. BET ON YEARS OF ORANGE RELIABILITY.

Industry partners

Kubota

Demo a new Kubota on your own ranch to see how orange power and comfort can boost your productivity.

Stop by booth #867 to schedule your demo and get a FREE Kubota hat.

56 | #CATTLECON20

2020 NCBA OFFICERS

W

elcome to the 2020 Cattle Industry Annual Convention and NCBA Trade Show! San Antonio is a terrific place to be, especially this time of year. We’re looking forward to all kinds of business and pleasure opportunities for every attendee at this event.

For many people, a highlight is the NCBA Trade Show, which this year will be the most impressive ever conducted for the cattle industry. The sold-out event covers about eight acres and has more than 350 exhibitors, who are excited to share information on their products and services with you. Yes, it’s a huge amount of ground to cover, but a more extensive demonstration of value for the cattle industry can’t be found anywhere.

It has also become more than just a traditional trade show, offering refreshments and entertainment on the floor and educational elements that will have you walking away better informed about how your operation can be more successful.

If education to help advance your business is what you seek, you’ll also find it at Cattlemen’s College, sponsored by Zoetis. Now in its 27th year, the event is a place to Connect, Learn and Innovate, and this year’s sessions are sure to deliver a wealth of information from very knowledgeable people.

Jennifer Houston, TN President

Marty Smith, FL President-Elect

Todd Wilkinson, SD NCBA Vice Chairman Policy Division

Entertainment can be found everywhere. You’ll especially enjoy the Sunset Music Festival Thursday night at historic Sunset Station and our PBR NCBA Invitational Friday at the Alamodome.

Business is as important as fun, of course, and plenty will be conducted in San Antonio. Beef checkoff committees will review progress in the 2020 program of work, while NCBA policy committees will develop up-to-date positions for our organization.

You’re an important part of that effort, and I hope you will attend the meetings and make your voice heard.

Jerry Bohn, KS Vice President Joe Guild, NV Treasurer

Don’t forget to take the time to get together with old – and new – friends. This is another reason you come to this event every year, I hope. While working day to day we don’t always have a chance to enjoy each other’s company. This is a great time to do that.

So, enjoy your time in San Antonio! We’re so glad you’re here with us.

Sincerely,

Laurie Munns, UT NCBA Chairman Federation Division

Jennifer Houston 2019 NCBA President Sweetwater, TN

Buck Wehrbein, NE NCBA Vice Chairman Federation Division

Kevin Kester, CA Past President

#THANKFUL FOR ALL OF OUR VOLUNTEERS! For a full list of Leadership & Committee Chairs visit ncba.org.

DEEP IN THE HEART | 57

Industry partners

Motivation? We’ve got that, too. Former astronaut, Scott Kelly, will share important lessons from his year in space at the Opening General Session Wednesday, while Kevin Brown will describe how to be your best when it matters the most at the Closing General Session Friday.

Don Schiefelbein, MN NCBA Chairman Policy Division

W

elcome to the 2020 Cattle Industry Convention and NCBA Trade Show! This conference is a large network of people with one thing in common, BEEF CATTLE. It gives us opportunities to gain knowledge, set policy, and make lifelong friends.

Industry partners

The American National CattleWomen held their meetings the beginning of the week. We will have passed and moved forward 19 resolutions for our membershp to use during the coming year.

We will have had legislative updates, public land information passed on, and learned about the American Meat Institute. As a member you could have attended a class on Turning Visions into Legacies, estate planning. Our half day tour this year included Texana Feeders and Dean & Peeler Meat Works. Being a member of ANCW gives you many chances of being informed.

On Tuesday, we installed Evelyn Greene of Auburn, Ala. as our 2020 ANCW President.

We are very proud to say we have had three Women in Ranching Education Development (WIRED) events in 2019, Florida, Oklahoma and Montana. We were able to accomplish this with the help of our national sponsors and the state local sponsors.

Look for a WIRED event in your state.

When enjoying the NCBA Trade Show make sure you stop by the ANCW booth #324. Visit with our members in the booth. SIgn up to become a member and you will be able to register for a CATTLEVACBOX drawing.

Thank you for attending! Thank you for being a member! With your membership you gain so much wealth. Just think of what these organizations do for you on a national level.

Sincerely,

Wanda Pinnow Wanda Pinnow 2019 ANCW President Baker, MT

W

elcome to San Antonio! On behalf of the CattleFax Board of Directors and staff we would like to thank each of you for attending the 2020 Cattle Industry convention. We trust you will find the time you spend in meetings and with other cattle producers and participants enjoyable and time well spent.

We hope to see you at the CattleFax Outlook Seminar and annual meeting on Thursday, February 6th from 7:30 AM to 9:30 AM in Exhibit Hall One of the Harry B. Gonzales Convention Center. The Industry sustained and survived several headwinds in 2019 such as excessive moisture and even a fire at a major packing facility.

Offsetting those factors has been outstanding demand for Beef.

While no one can forecast the possible headwinds that will affect the Industry in 2020, we can look at supplies and demand for all proteins as well as expectations for imports and exports of not only beef, but pork and poultry as well, especially considering the ongoing African Swine Fever crisis for the hog herds through parts of Europe and the Far East.

CattleFax staff will present an in-depth look at each of these important market movers and provide an outlook for 2020 and beyond. We can all see how the events in 2019 kept market volatility at a historically high level and we will share some strategies for dealing what we expect to be another year of wide market swings in 2020.

Dr. Art Douglas will be on hand to present his much-anticipated weather forecast for 2020. This will be Dr. Art’s 42nd long-term weather outlook in conjunction with the CattleFax Outlook Seminar at Convention.

This session will be a can’t miss opportunity full of facts, figures and stimulating insights to help you formulate your business plan and strategy for the coming years. We hope you will take the time to come and listen. We promise you will be glad you did.

Make plans to come by our booth, #1761 at the tradeshow and talk with our staff. We would be happy to visit with you about how we may be able to assist you on a regular basis and to catch up on the markets. We will also share with you the latest technology that CattleFax has invested in.

Hope to see you there!

Sincerely,

Don Quincey 2019 CattleFax President Chiefland, FL

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D

ear Fellow Checkoff Investors,

Welcome to San Antonio! I’d like to personally thank you for taking time from your busy schedules to join us for the 2020 Cattle Industry Convention. Every year, during this week, producers from all facets of the cattle industry come together to learn about the latest information and trends.

As producers, we live and breathe our industry every day. It’s a part of our way of life, our family heritage, and our communities. I am proud to work alongside all of you. It has been an honor serving as your Cattlemen’s Beef Board Chairman.

Sincerely,

Don’t forget to tune in to the Cattlemen’s Call podcast.

Listen, laugh and learn with these cattle producers.

Subscribe and never miss a podcast!

Listen on Google Play, Spotify,

Chuck Coffey Cattlemen’s Beef Board Chairman Davis, OK

Stitcher, TuneIn & Apple Podcast!

Visit NCBA.org/cattlemenscall. aspx to listen and learn more.

DEEP IN THE HEART | 59

Industry partners

Every year at this convention, the Checkoff committees gather. This is your chance to see where your Checkoff investments are going! As a member of the Cattlemen’s Beef Board, the priority-setting that takes place during checkoff program committee meetings is imperative to how the Checkoff operates. As members of the Cattlemen’s Beef Board, it is our fiduciary responsibility to listen, learn and ask questions during these meetings to allow the Checkoff to continue to always be producer and importer driven. These sessions serve as a vital piece to the annual checkoff planning process. This is the first step in setting the tone for where your checkoff dollars will be used in the next fiscal year. I encourage you to sit in on as many of these meetings as your schedule allows. As a checkoff investor, it is important to understand all the thought and processes that go into the consideration of every single dollar invested in our Beef Checkoff program.

Bids Start at $11,000 List Price $15,919

Support the work of NCBA by purchasing a brand new 2020 Gator!

Bidding Open:

Industry partners

Feb 5 – Feb 10 “Buy it now” also available! open

2020 XUV835M 60 | #CATTLECON20

For more info visit www.auctria.com/auction/febauction

Get Insights. Improve Decisions.

Never Save Foolishly or Spend Unnecessarily

NEW

A livestock data collection and management system can help you: • • • • • •

Industry partners

FRIENDLY Gallagher (start of TSE) TOUCH SCREEN DESIGN

ODAY CALL T -59u0r8 -531 yo t s 1-80r0 e u q to e

FREE

ATION INFORM SCALE ACKET P

Improve reproductive efficiencies Identify non-producing cattle for culling Manage nutrition and feed decisions Create a customized vaccination program Facilitate ongoing health surveillance Gain entry into premium beef programs

www.GallagherUSA.com

DEEP IN THE HEART | 61

Bo Vis ot it u h s #7 at 01

Works better together.

trade show exhibitors

DatAMars

Your instincts, our intel.

Let’s not beat around the bush - agriculture is hard work. It’s early mornings, it’s late nights. It’s about getting your hands dirty to get the job done. It’s about adapting to challenges, and there are many. Datamars Livestock links tools that promote animal health, enable precision animal management, and improve protein production. These tools work together, communicating with each other and communicating with you.

datamarsna.com | 800.433.3112

62 | #CATTLECON20

Trade show

exhibitors

PRODUCT CATEGORY KEY

44 FARMS

BOOTH #2443 www.44farms.com At 44 Farms, we strive to produce reproductively sound bulls whose progeny calve easy, grow fast, are efficient in the feedlot and produce a premium on the rail. These traits coupled with our breed leading bull guarantee make 44 Farms an ideal place to select your next herd sire.

ABS GLOBAL

ACCU STEEL FABRIC COVERED BUILDINGS

BOOTH #1565 www.AccuSteel.com Accu-Steel’s in-depth industry knowledge allows us to provide the perfect solution for your cattle operation while helping you remain efficient and profitable. Our cattle buildings are designed specifically for the feed cattle industry. By reducing animal stress and manure management costs, our cattle buildings are engineered to put more money in your pocket.

ADM ANIMAL NUTRITION

BOOTH #2543 www.ADMAnimalNutrition.com Over a Century of Nutritional Solutions. ADM is the firstchoice for free-choice supplementation and cutting-edge nutrition. Effective products for range, stocker and feedlot... AMPT Minerals, AminoGain, Mintrates, Roughage Buster and MoorMan’s; plus specialty ingredients and unique products such as CitriStim, RumeNext, Endo-Fighter, IGR and Thermal Care.

FEED

Structure/Buildings

Seed/Weed/Pest Control

Retail

Packer/Processor

Other

Marketers

Information/ Publications

Finance/Insurance/ Real Estate

ADVANCED ANIMAL DIAGNOSTICS

BOOTH #2449 www.aadiagnostics.com Advanced Animal Diagnostics (AAD) provides livestock producers with diagnostics that improve profitability and empower more precise care of animals so they live healthier, more productive lives. AAD’s QScout® BLD measures and predicts BRD risk in seconds, allowing beef producers to make informed chute-side animal health decisions to increase treatment accuracy and efficiency.

AG SPECIALIST INSURANCE SERVICES, INC. BOOTH #901A www.ag-specialist.net

AG TECH SECURITY

BOOTH #2006A www.agtechbusiness.com Selling security cameras, bio-security products, gate sentry products and telecommunication products to protect your property, your animals and your equipment.

AGAMERICA LENDING

BOOTH #2007 www.AgAmerica.com AgAmerica Lending is the nation’s premier land lender, specializing in building custom loan packages to suit your cattle operation. Our industry-unique 10-year line of credit allows unlimited cash withdrawals and interest-only payments without mandatory pay-down periods.

DEEP IN THE HEART | 63

trade show exhibitors

BOOTH #1111 www.absbeef.com At ABS, we have never been more excited about the opportunities in the beef industry, and are dedicated to pioneering improvements that will help customers PROFIT FROM GENETIC PROGRESS.

Fencing

Feed

Equipment/Chutes/ Trailers

Genetics/Breeding

Consulting

Computer/Software

Breeders/Ranches/ Feedlots

Associations/ Organizations

Animal ID

Animal Health/ Veterinary

FEED

Driving the Beef Market since 1873

Serving the Nation’s Cattleman

FOR OVER drovers

146 YEARS

trade show exhibitors

The Drovers breeder directory highlights seedstock and private treaty auctions and sales.

Your free resource for buying and selling cattle 24/7.

For more information, contact FJMLivestock@farmjournal.com.

64 | #CATTLECON20

AGCO CORPORATION

BOOTH #2019 www.agcocorp.com

AGCO(NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural equipment. Selling products, like tractors, combines and hay tools, under core brands Challenger, Fendt, GSI and Massey Ferguson and distributed globally through independent dealers.

Founded in 1990, AGCO is headquartered in Duluth, GA.

AGEX, INC.

BOOTH #1112 www.agex.io AGEX is a team of ranchers/tech professionals building a community to help you buy and sell your cattle. We use modern tools like phones, apps, and data to better get your cattle to the marketplace. Most importantly, we’re built by cattlemen for cattlemen. We are your neighbor and friend.

AGGIO

BOOTH #132 www.aggio.io Aggio provides cloud-based sales and marketing solutions for the global agriculture industry. We bring together analytics, KPI dashboards, and best practices in commercial processes with our in-depth industry knowledge to help you make better data-drivendecisions. Our client list includes several of the top ten animal health, seed, and crop protection companies.

AGLAND LOANS

BOOTH #2552 www.aglandloads.com Our mission is providing our customers with the most competitive loan products available in the marketplace, coupled with outstanding service. We specialize in real estate loans on farms, ranches, timber operations and agribusinesses across the United States.

AGRICULTURAL ENGINEERING ASSOCIATES

AGRI-KING, INC.

BOOTH #963 www.agriking.com Why Agri-King? We believe capturing the nutritional value in feeds is the key to profit. We offer a fully integrated nutrition program, including forage and grain treatment (SiloKing), bioavailable trace minerals, feed enzymes (Maximiser), and a direct fed microbial (Tri-Lution). Feed testing and custom ration formulation bring it all together.

FEED

AGRI-PRO ENTERPRISES

BOOTH #1623 www.agri-pro.com Agri-Pro Enterprises partnering with SIMCRO™ will display a range of syringes, drenchers, and applicators.

The innovative manufacturer of the popular Forward Selectable Bottlemounts, Sekurus™, Optimizer™, Magnum™, PowerMasters, and NJ Phillips Repeaters.Also featuring APE OBSLEEVE®, Double Mist® sprayers, and livestock supplies.

BOOTH #2654 www.agsights.com AgSights and ViewTrak have partnered to bring solutions that help you make better business decisions. Go360|bioTrack for cow-calf producers and Feedlot Solutions allows information to be easily captured and securely stored with valuable analysis to help you tell the story of your animals. Both systems come with knowledgeable customer service.

AGVET ASSOCIATES FOR APEX VALVES

BOOTH #2223 www.agvetassociates.com Apex Valves designs and manufactures float valves for water reservoirs, tanks and troughs as well as water tank accessories. In addition to our “Rural Product Range”, Apex manufactures control valves for low and high pressure hot water and filtration systems. Apex is committed to producing internationally recognized high quality, innovative products.

ALA BLANCA JEWELRY

BOOTH #212 www.alablancajewelry.com Ala Blanca Jewelry is handmade in Camp Wood, Texas. Each piece is our own creation and all metals are solid, genuine metals including german silver, tombaga, and copper. All stones are Swarovski crystals. We create new things constantly, and we do a large amount of custom work.

ALABAMA CATTLEMEN’S ASSOCIATION

BOOTH #2522 www.bamabeef.org Producer and member driven, the Alabama Cattlemen’s Association’s mission is to enhance the business climate of the state’s beef cattle industry, promoting a positive image while educating consumers that beef is a safe, wholesome, nutritious and convenient food product.

ALL PRO AG SALES LLC

FEED

BOOTH #2325 We sell cutting-edge technology’s for the livestock industry Right Start Plus for babies (Probotic and Specfic Egg Proteins technology) Grow to Show (a direct fed Microbial) Silage Right Plus 4 Inoculant (Helps reduce Clostridials, Yeast, and Molds with 4 of the most popular lactic acid producing Bacteria) and Hay Right Preservative (Not an Acid Product, safe not corrosive)

ALLFLEX USA, INC.

BOOTH #927 www.allflexusa.com Allflex is the world leader in design, technology, manufacturing and delivery of animal identification for health monitoring and traceability systems. We bring cutting-edge, practical applications of visual, electronic and genomic sampling technology to livestock industries across the world, contributing to a safer global food supply.

ALLTECH, INC.

BOOTH #2059 www.alltech.com Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech discovers and delivers solutions for the sustainable nutrition of plants, animals and people. With expertise in yeast fermentation, solid state fermentation and the science of nutrigenomics, Alltech is a leading producer and processor of yeast additives, organic trace minerals, feed ingredients, premix and feed.

FEED

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trade show exhibitors

BOOTH #550 www.agengineering.com National leader in alternative technologies; renewable energy & reduced carbon footprint from anaerobic digestion of open feedlot/open drylot dairy manure; vegetative treatment systems; farmer-rancher to farmer-rancher EQIP TSP; complete cattle handling and feedlot design, permitting, and environmental compliance services nationally and internationally for 4 decades. Multi-disciplinary team for worldwide projects.

AGSIGHTS / VIEWTRAK

AMERICAN HEREFORD ASSN/CERTIFIED HEREFORD BEEF LLC

AMBER WAY JEWELRY BOOTH #112 www.amberwayjewelry.com

AMERIAG, LLC

BOOTH #904 www.ameriag.com Exclusive new mineral feeder developed to address the issues routinely encountered on today’s farms and ranches. It is extremely durable, with a long service life. Designed to be spill, bull and weather proof. It virtually eliminates mineral waste. It is portable & can be used for livestock of all ages.

FEED

AMERICAN AKAUSHI ASSOCIATION

BOOTH #2258 www.akaushi.com The official registry for Akaushi cattle outside of Japan.

Akaushi offers high quality beef that is known for its extraordinary health benefits. It’s what the beef industry has been asking for. “Good doing” cattle that will perform at the ranch, the feedlot, and on the rail. Now more than ever, you have options that will increase your market share.

AMERICAN ANGUS ASSN/CERTIFIED ANGUS BEEF

BOOTH #1321 www.ANGUS.org Discover how the Business Breed can go to work for your operation. At the Angus booth, visit with experts from the American Angus Association, Certified Angus Beef LLC and other entities that support leading genetic information, marketing opportunities and creative communications. Learn how Angus can increase profitability for commercial cattlemen.

trade show exhibitors

AMERICAN BLACK HEREFORD ASSOCIATION

BOOTH #130 www.blackhereford.org Since 2005 The ABHA has registered, transferred and maintained pedigrees and performance records for Black Hereford seedstock. The ABHA promotes the Black Hereford breed and produces promotional materials for the association and members.

The American Black Hereford - as simple as BLACK and WHITE!

AMERICAN CATTLEMEN MAGAZINE

BOOTH #2009 www.Americancattlemen.com American Cattlemen, Published monthly by the Livestock Media Group, is one of the premier cow/calf beef producer magazines in the country. Read by over 50,000 beef producers each month, American Cattlemen has been a trusted information and marketing resource for over 40 years.

AMERICAN FARMLAND TRUST BOOTH #360 www.farmland.org

AMERICAN GELBVIEH ASSOCIATION

BOOTH #2446 www.gelbvieh.org The American Gelbvieh Association is a progressive beef cattle breed association representing 1,000 members and approximately 40,000 cows assessed annually in a performanceoriented total herd reporting system for the advancement of Gelbvieh, Balancer® and Gelbvieh-influenced genetics.

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BOOTH #1550 www.Hereford.org The American Hereford Association (AHA) is the secondlargest U.S. beef breed association with over 7,000 active adult and junior members. The AHA is a not-for-profit organization providing programs and services for members and their customers, while promoting the Hereford breed and supporting education, youth and research. Certified Hereford Beef® is the branded beef program of the AHA, established in 1995.

AMERICAN NATIONAL CATTLEWOMEN, INC.

BOOTH #225 www.ancw.org Join us to empower women who share a passion for the beef industry and help us grow beef demand through education and leadership development! From the pasture’s hill to Capitol Hill, ANCW is dedicated to the beef industry!

AMERICAN NATIONAL PROPERTY & CASUALTY INSURANCE

BOOTH #1967 www.Americannational.com American National offers a unique combination of life insurance, annuities, property and casualty insurance for personal lines, farm & ranch, targeted commercial exposures and other insurance related services. Visit AmericanNational.com to find an agent near you.

AMERICAN PLANT FOOD

BOOTH #863 www.Americanplantfood.com American Plant Food is committed to bringing the nutrients the world needs to the crops that feed an ever-growing population quickly, efficiently, and safely. American Plant Food is a leader in producing Ammonium sulfate based blended fertilizers. American Plant Food currently operates 11 dry blending locations in Texas and supplies customers in the United State, Canada, Central and South America.

AMERICAN SHORTHORN ASSOCIATION

BOOTH #859 www.shorthorn.org The American Shorthorn Association provides quality service and support to its members by promoting the value of Shorthorn cattle in all aspects of the beef industry, while maintaining the integrity of the herd book and performance database. The current membership is in excess of 2,500 adult members, with more than 4,000 juniors on the membership roll.

AMERICAN SIMMENTAL ASSOCIATION

BOOTH #819 www.simmental.org Founded in 1968, the American Simmental Association (ASA) is headquartered in Bozeman, Montana. ASA is committed to leveraging technology, education and collaboration to accelerate genetic profitability for the beef industry. In keeping with its commitment, ASA, along with its partners, formed International Genetic Solutions--the world’s largest genetic evaluation of beef cattle.

AMERICAN WAGYU ASSOCIATION

BOOTH #809 www.wagyu.org Wagyu has the distinction of being the No 1 marbling breed in the world. From a cattleman’s perspective, Wagyu cattle produce Prime Plus quality beef, either as Fullblood animals or when crossed with other breeds. They are docile, easy calvers that thrive in many different climates throughout the US.

AMERICAN-INTERNATIONAL CHAROLAIS ASSOCIATION

BOOTH #1458 www.charolaisusa.com The American-International Charolais Association is the offical registry for Charolais and Charbray cattle in the United States.

ANIMAL HEALTH INTERNATIONAL

BOOTH #2131 www.animalhealthinternational.com Animal Health International, Inc. has been the premier animal health company in North America for over 40 years. Animal Health International represents over 1,500 manufacturers, with products ranging from vaccines and pharmaceuticals to state of the art equipment and software.

ANIMAT, INC.

BOOTH #227 www.animat.ca/en/ Animat slatted rubber flooring is a key product for the success of your cattle feeding program. Our proven longevity and ease of installation make us the clear choice for your rubber flooring needs.

API ADVANCED PEDESTALS

BOOTH #500B www.api-plastics.com API Advanced Pedestals produces high quality agricultural products such as cattle molasses lick feeders, stall feeders, mineral feeders and water stock tanks. These products are built tough and durable. They are a Heavy-Duty Roto-Molded Polyethylene construction that resist dents and punctures and won’t rust with all stainless steel hardware. Products have a two-year limited warranty.

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ARKANSAS CATTLEMEN’S ASSOCIATON

ARM & HAMMER ANIMAL & FOOD PRODUCTION

BOOTH #1114 www.AHanimalnutrition.com Arm & Hammer Animal and Food Production, is a global leader in offering a complete family of innovative, research-proven livestock feed ingredients to improve producer profitability. We work hard to maintain consistent quality in all situations, making sure our products meet customer expectations every time.

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ARROWQUIP

BOOTH #663 arrowquip.com We invite you to take a look and see what has developed from years of hard work, innovation, and testing. We pay close attention to design and detail bringing innovation and quality to the industry.

ARTEX MANUFACTURING

BOOTH #552 www.artexmfg.com Some farmers need a spreader that can handle it all. Artex spreaders are the highest of quality and precisely manufactured to pulverize any

ASSOC. OF TEXAS SOIL & WATER CONSERVATION

BOOTH #1000A www.atswcd.org The Association of Texas Soil and Water Conservation Districts represents 216 local Soil and Water Conservation Districts across the Lone Star State. ATSWCD is a locally-led grassroots organization that provides leadership in conservation, environmental and economic issues affecting landowners and producers. Conservation districts are dedicated to ensuring that the legacy of conservation is continued for many generations to come.

AUTOMATIC EQUIPMENT CO. MFG.

BOOTH #1661 www.automaticag.com Automatic Equipment is a leading manufacturer of grain roller mills.

Founded in 1925, Automatic has been manufacturing heavy-duty roller mills for feedlot and family farm operations since 1948. Automatic Roller Mills are designed to provide the efficient production of a palatable, economical feed in uniform particle sizes.

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AXA XL

BOOTH #453 axaxl.com/insurance/insurance-coverage/specialtyinsurance/livestock AXA XL, a division of AXA, provides the broadest livestock insurance coverage available to the beef industry at competitive pricing, with policy limits of up to $1,000,000 per animal and $20,000,000 per occurrence, and in-house claims service. We offer coverage for feedlots, pasture cattle, livestock in transit, non-owned livestock and all risks of mortality.

BAG MAN LLC

BOOTH #671 www.afsbagman.com Bag Man LLC is an agricultural equipment company that has specialized in the silage bagging industry for over 27 years. We are the North American distributor for Secure Covers, a product used to protect silage piles, bunkers and bags from damage. We also distribute the most comfortable, longest lasting waterproof rubber boots on the market. Try Them On!

BAMERT SEED COMPANY

BOOTH #449 www.bamertseed.com Bamert Seed Company’s dedication to providing the best has allowed us to offer over 400 species of highquality native grasses, forbs, and legumes. We produce around 90% of the seed we sell on our farms in the Texas panhandle. Our people and processes allow us to have great confidence in our product.

BARENBRUG USA

BOOTH #134 www.barusa.com All of Barenbrug’s forage varieties are selected to improve animal performance. Durability, productivity, and quality are characteristics bred into Barenbrug’s products. These important traits help produce healthier animals that grow faster and show better weight gains, or in other words, produce more profits. Barenbrug is proud to contribute to American agriculture.

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BOOTH #244 www.arbeef.org The Arkansas Cattlemen’s Association is diligently working for the Cattlemen of Arkansas, as we are devoted to improving the cattle industry within the state. This is derived not only through producer education, but also through representation on legislative and regulatory issues. The ACA is the only voice that speaks solely for the Cattlemen of Arkansas in looking after their interests and protecting their livelihood, as we have been doing since 1959.

kind of material for superior spread distance and uniformity. We only build machines that will keep up with your long hours and days when you need to simply get the job done. An ARTEX spreader will give you everything you need to keep production moving.

trade show exhibitors

ON THE RANCH. IN THE ARENA. NO MATTER WHAT YOU DO, WE HAVE THE HORSE FOR YOU.

AQHA Ranching Heritage Breeders produce quality horses that will take you anywhere.

Learn about AQHA Ranching Heritage Challenges, Top RHB Horse Awards and find an AQHA Ranching Heritage Breeder at aqha.com/ranching.

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BASS PRO SHOPS/CABELA’S

BOOTH #443 www.basspro.com/businesssales Enjoy our legendary products and services for your companies incentives, recognition, safety, work wear, business gifts, team events, or employee apparel programs. We offer volume discounting with in house customization and program management. Free logo set up, no minimum to order.

BAYER ANIMAL HEALTH

BOOTH #1843 www.bayerlivestock.com With more than 100 years of experience, Bayer is committed to the health and well-being of livestock, and remains dedicated to providing innovative and effective solutions for livestock veterinarians and producers. Our U.S. Animal Health Division, based in Shawnee, Kansas, is one of the world’s leading manufacturers of veterinary products.

BEEF IMPROVEMENT FEDERATION

BOOTH #2331 www.beefimprovement.org The Beef Improvement Federation (BIF) works to connect science and industry to improve beef cattle genetics. BIF strives to create greater awareness, acceptance and usage of performance concepts in beef production. The organization’s annual symposium is the industry’s premier forum bringing industry segments together to discuss and evaluate performance topics.

BEEF MAGAZINE

BOOTH #1810 www.beefmagazine.com BEEF is the authoritative source of business management and production information for U.S. beef cattle industry professionals. Via a synergy of in-print, online and in-person products, BEEF provides practical production and industry information that will allow producers to more efficiently, cost-effectively and profitability manage their business on a sustainable basis.

BEEFMASTER BREEDERS UNITED

BEHLEN COUNTRY

BOOTH #977 www.behlencountry.com Behlen Country is the nation’s leading manufacturer of livestock equipment. Products include cattle handling equipment, equine stalls and waterers and feeders, Magnum kennels, gates, corral panels, poly and galvanized stock tanks, bale feeders, galvanized fence panels, energy-free waterers, and an assortment of 3-point equipment.

BEKAERT CORPORATION

BOOTH #1569 www.fencing.bekaert.com Bekaert is a world market leader in steel wire transformation and coating technologies. We pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers worldwide. Bekaert is a global company with around 30,000 employees worldwide, headquarters in Belgium.

BOOTH #1905 www.michelin.com

BIG BEND SADDLERY

BOOTH #321 www.bigbendsaddlery.com In today’s world of the disposable and mass produced, Big Bend Saddlery has maintained a reputation of the highest quality handmade leather products, top quality tools, gear, and accessories for working cowboys, ladies, and the western at heart. Big Bend Saddlery: since 1905.

BIG BEND TRAILERS

BOOTH #1006 www.bigbendtrailers.com At Big Bend Trailers we have been using gooseneck trailers on our ranches for over 40 years. We pull trailers many miles over a lot of rough roads and it is pretty tough on trailers and equipment. After years of hands on experience, we have developed very tough practical trailers with features to make your life easier. We live up to our motto “Ranch Tough at a Fair Price”.

BIMEDA

BOOTH #1611 www.BimedaUS.com Come by booth 1611 and learn about BIMEDA’s new line of Cattle products; Enromed®(Enrofloxin) and Bimectin Plus® (ivermectin + clorsulon). Bimeda’s complete line also includes a wide range of water soluble and injectable antimicrobials. Bimedar is committed to providing market-driven, cost effective and high quality products to veterinarians and animal owners. Irish Roots. Global Reach.

BIOMIN AMERICA

BOOTH #900AB www.biomin.net At Biomin the power of science is harnessed to support animal health and performance. State-of-the-art proprietary technologies are applied to deliver natural, sustainable and profitable solutions to customers.

Pioneered, innovative solutions for mycotoxin risk management and gut health performance have been a core emphasis at Biomin for 30 years.

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BIO-VET, INC.

BOOTH #2004A www.bio-vet.com Bio-Vet, Inc. makes and markets innovative probiotic and nutrition products for beef cattle and calves, including a complete line of pastes and gels, soluble powders, electrolytes, daily feed additives and boluses. All Bio-Vet products are manufactured in our Barneveld, WI, USA facility. They are key components of a complete livestock nutritional program.

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®

BIOZYME INCORPORTATED

BOOTH #1459 www.vitaferm.com, www.biozyme.com VitaFerm is a line of beef cattle nutrition supplements purposefully crafted to maximize energy and forage utilization at every stage. The products are formulated to ensure your herd is receiving optimal digestive health and nutrition at every stage of production resulting in performance that pays.

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BOOTH #910; 911 www.beefmasters.org Beefmaster cattle optimize traits necessary to rebuild the nation’s cow herd because they excel in fertility, docility and longevity. Commercial cattlemen will appreciate the high quality females that Beefmaster bulls produce as they will excel in the hot, humid environments of the South to the wet, cool climates up north and everywhere in between.

BFGOODRICH TIRES

BLATTNER FEEDLOT CONSTRUCTION

BOOTH #361 www.blattnerlivestock.com

Family owned and operated since 1978, Blattner Feedlot Construction has been building quality commercial feedlots, gates, and fencing supplies for over 40 years. Upon seeing a need Blattner Feedlot Construction began designing and manufacturing portable livestock equipment that would be not only affordable but also practical and efficient for the producers and growers of today’s beef.

BOEHRINGER INGELHEIM

BOOTH #1343 www.bi-vetmedica.com/species/cattle.html At Boehringer Ingelheim, we believe putting cattle first naturally leads to doing the right thing. We are committed to offering cattle-centric solutions through prevention, treatment and industry advancement. Visit us to learn how LongRange® (eprinomectin) by Merial, Pyramid® and Eprinex® (eprinomectin) by Merial can help herds perform at their peak.

BRAUNVIEH ASSOC OF AMERICA

BOOTH #459 www.braunvieh.org Braunvieh cattle add muscle and marbling yet hold the line on exterior fat, boosting quality while keeping yield grade in check. Braunvieh females deliver fertility, udder quality, longevity and plenty of milk. Just one cross with Braunvieh can elevate a herd of commodity beef producers to an alliance sought-after product. A perfect cross for the Best F1 crosses!

BRAZOS FABRICATION

BOOTH #2113 www.brazostrailers.com Brazos Fabrication is a sister company of Brazos Trailer Manufacturing LLC. Based in small town east Texas we understand the life of farming and raising cattle. Started in 2018 during the hay shortage we saw the need for more farmers to start buying feedin bulk to offer better financial freedom while keeping the American farming traditions alive.

trade show exhibitors

BRUTE CATTLE EQUIPMENT - DODGE MANUFACTURING CO

BOOTH #2459 www.dodgemfg.com Pushing our products and designs to new heights, with efficiency and low stress in mind. Learn about new products like the Brute Bud Tub and the Brute Stealth A.C.E., the automated hydraulic squeeze chute. Along with our full line of Brute Wedged Alleys, Loadouts and Fencing. Stop by our booth to be part of the future of ag.

CALF NEWS

BOOTH #1454 www.calfnews.net Since 1964, CALF News has offered in-depth industry coverage, market insights, management advice and a celebration of the people who make the cattle industry a success. When you need cattle feeders and producers to know, understand and buy your product or service, count on CALF News to help you deliver.

CAMBRIDGE TECHNOLOGIES

BOOTH #148 www.cambridgetechnologies.com Recently founded Cambridge Technologies brings experience and advanced technology to the custom diagnostic and vaccine market. From next generation sequencing to help you solve those difficult disease problems to the convenient Solid Dose implant vaccine technology, we are here to serve the bovine veterinarians and their clients.

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CARGILL FEED & NUTRITION

BOOTH #2151 www.cargill.com/animal-nutrition Cargill Animal Nutrition provides trusted animal feeds and nutrition solutions to help maximize your operation’s performance with leading brands like Nutrena®, Genetic Expression®, Ranger Limiter®, Fescue EMT® and Right Now® Mineral. With more than 150 years of experience and a global network of research and innovation centers, Cargill’s comprehensive feed and nutrition solutions help you and your cattle thrive.

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CATALINA’S ORIGINALS

BOOTH #309 Our eclectic traveling boutique offers utmost quality, catering to each unique individual, creating a little piece of history in our journey year after year!! In our 25 years of business, we slowly incorporated women’s apparel and accessories for our growing loyal followers!! Our fun, original style(s) has only enhanced our dedicated desire of continuously striving to ALL desired price points!

CATERPILLAR, INC.

BOOTH #1943 www.cat.com Caterpillar is launching three new products. 930M Ag Handler wheel loader, purpose built for feedyard and dairy applications. Hydraulic excavator 304.5XTC, an exciting new product you will want to see. Need extra power, be sure to check out Home and Outdoor generators by Caterpillar.

CATTLEFAX

BOOTH #1761 www.cattlefax.com CattleFax is the beef industry’s leading source for market information, research and analysis, and educational programs.

CATTLEMAX SOFTWARE

BOOTH #919 www.cattlemax.com CattleMax cattle management software for commercial and registered herds of all sizes. Ranchers in over 70 countries use CattleMax to track production, performance, financial, and equipment records. Works with desktops, laptops, tablets, and smartphones. Also demonstrating Tru-Test weight scales, Allflex visual, EID, and RFID tags using our TagMax app. See how all your management records come together in one place!

CATTLEQUANTS

BOOTH #2107 www.cattlequants.com Our CattleQuants service provides quick livestock counting with up to 99.9% accuracy based on aerial drone photos. Whether you are a livestock producer, accountant, or lender, our simple-to-read PDF report will answer all your questions and highlight discrepancies with the yardsheet--all while saving you time, money, and effort.

CATTLESORT & PREGCHECK

BOOTH #265 www.cattlesort.com CattleSort is a app to keep track of all data on your livestock. It replaces a piece of paper and pen ranchers use when writing down information on cattle. From branding to shipping and all the lists in between we have you covered with our custom keypad for entering numbers.

CIH - COMMODITY & INGREDIENT HEDGING, LLC

CATTLETRACE

BOOTH #2331 www.cattletrace.org CattleTrace is being designed and implemented as a multi-phased initiative to trace animals through the supply chain for the purpose of animal disease traceability. As an industry-driven program, CattleTrace started in Kansas, but has expanded with partners in multiple states across the country. The goal is to develop a purpose-built infrastructure for an expanded disease traceability system in United States that works for and in the cattle industry.

BOOTH #1662 www.cihedging.com CIH offers specialized consulting, education, and brokerage services to beef producers addressing price, basis, and procurement risk. The consultation process is supported with an extensive software suite customized to each operation. From stockers to custom feedlots, CIH guides clients into the best strategy for the operation to manage market risk, harness volatility and improve the bottom line. gorilla font

CATTLEVACBOX

BOOTH #451 www.cattlevacbox.com An all in one vaccination station. Protects, cools, organizes your vaccine and your syringes. Insulated, dual compartments and lids. Helps prevent mishandling and cross contamination. Easy to carry, easy to clean and manufactured in the USA.

CAVINESS BEEF PACKERS

BOOTH #1059 www.cavinessbeefpackers.co Caviness Beef Packers, LTD is a progressive beef packer and further processor whose products are marketed through a variety of foodservice and retail channels. Relationships and service are paramount from farm gate to dinner plate! Call for current marketing prices.

CENTRAL LIFE SCIENCES

BOOTH #1329 www.centrallifesciences.com We offer producers an economical, flexible and convenient way to control horn flies on pastured cattle with Altosid® IGR Feed-Thru. Altosid® IGR can be mixed into complete feed, concentrates, hand feeds, mineral supplements or liquid feed. For confined cattle, ClariFly® Larvicide can be added to cattle feed to help control multiple fly species. 800-347-8272, altosidigr.com and centralflycontrol.com.

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CENTRAL STATES TESTING

CHAMPION ANIMAL HEALTH

BOOTH #759 www.Championanimalhealth.us

Champion USA comes from a proud past of servicing the animal health community. For more than 50 years in the animal health marketplace we are recognized as one of the top Brazilian suppliers winning several national awards. Champion is a company uniquely focused on competing in the U.S. animal health industry with high quality products, customerdriven service and technology-aligned growth.

CHR HANSEN

BOOTH #613 www.chr-hansen.com With an ever-expanding range of probiotics, we at CHR Hansen work continuously to develop products which enable farmers to produce high quality, sustainable, and safe food that consumers demand. With the world’s largest commercial bank of bacterial strains, we continue to innovate and produce the best bacterial solutions for beef cattle FEED

CJ BROWN STUDIOS

BOOTH #115 www.cjbrownstudios.com Visit the booth of well-known livestock illustrator C.J. ion!

Painting the purple pass Brown, whose new piece will be unveiled at the Convention.

Brown’s art has celebrated the beef cattle industry through pieces for breed association, major companies and events like the National Western Stock Show. Show cattle artwork, cow calf images, works illustrating the feedlot industry her work includes something for every cattleman! www.cjbrownstudios.com

CKP INSURANCE

BOOTH #2109 www.ckpinsurance.com We specialize in the USDA RMA Pasture, Rangeland & Forage Program and assist Ranchers and Hay Producers in managing their risks during times of lower than average precipitation.

CLEANFIX NORTH AMERICA LTD.

BOOTH #2524 www.cleanfix.org Cleanfix® Reversible Fans provide cooling system cleaning solutions to a wide-range of agriculture and specialty industries where airborne debris clogs cooling systems. The problem: Radiators and air-intake screens get clogged.

The results: overheating of the engine, hydraulics, increased maintenance and higher fuel consumption. Cleanfix® Reversible Fans helps to prevent these problems automatically.

CLEARSPAN FABRIC STRUCTURES

BOOTH #2349 www.clearspan.com For over 40 years ClearSpan Structures has been designing, manufacturing and installing the industry’s most versatile agricultural building solutions. With custom and turnkey designs, beef and cattle operations can get the building that best suits their needs, whether it’s for housing, feed storage or any other application.

C-LOCK INC.

BOOTH #401 www.c-lockinc.com C-Lock, Inc. South Dakota, manufactures intake monitoring and control systems. SmartFeed monitors individual intake. SmartFeed Pro monitors and controls intake. SmartScale provides accurate daily weights and rate of gain. GreenFeed systems quantify ruminant metabolic gases for health, genetics, feed additive effects and DMI on pasture.

CME GROUP

BOOTH #1307 www.cmegroup.com CME Group, the world’s leading and most diverse derivatives marketplace, is where the world comes to manage risk. Our exchanges offer the widest range of global benchmark products across all major asset classes, as well as clearing and settlement services for exchangetraded and over-the-counter products.

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BOOTH #2322 www.cstbvd.com

Central States Testing, LLC, was formed in 2004 for research and to provide regional testing facilities to identify cattle which are persistently infected with BVDV for the Beef and Dairy industries. Central States Testing is the pioneer in Production Oriented BVD PI Testing. Stop by our booth to learn the benefits of testing your cattle for PI BVD.

Studios

COME SAY HOWDY! BOOTH 2523

Your Ranch, Your Magazine

trade show exhibitors

Subscribe Now! 818-286-3166 • workingranchmag.com

Listen to the Radio Show!

Podcasts - Available 24 / 7 iTunes • Podbean • Google Play Music • Stitcher • Player FM • Overcast • Blubrry • Pocket Casts • ACast • TuneIn • Spotify SiriusXM - Channel 147 Saturdays @ 12 PM CST • Sundays @ 4 PM CST

Downloaded over 840 times a day!

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Host - Jeff “Tigger” Erhardt

CNH INDUSTRIAL AMERICA LLC

BOOTH #243 www.caseih.com

Case IH is a global leader in agricultural equipment, committed to developing High-Efficiency Farming solutions that turn to-dos into to-dones. Our full line of agricultural equipment is available through a dedicated network of professional dealers and distributors.

COLORADO STATE UNIVERSITY

BOOTH #563 ansci.agsci.colostate.edu/ Colorado State University: A source from which visionaries and the most innovative approaches in animal husbandry technologies originate. We have developed a reputation for serving the beef cattle industry, the horse industry, as well as food safety and animal care. See how CSU turns this vision into reality as we continue to provide information, train, and educate students that serve this great industry.

COMMSTOCK INVESTMENTS

BOOTH #2351 www.commstock.com Commstock Investments is a leading agriculture risk management firm providing grain and livestock producers unique strategies to manage their market risks. We are predominately farmers serving farmers with offices in western Kansas, Iowa and Missouri. Our services include brokerage, insurance, grain marketing and market research. The Commstock Report is an opinionated market commentary available through email and DTN premium services.

C ONNO R

CONNOR AGRISCIENCE

BOOTH #1351 www.connoragriscience.com More. Better. Safer. Don’t throw away silage investment $$$$$$$!

More - Less spoil loss, less shrink. Better - Capture silage’s nutritive benefit without feeding gut-busting waste. Safer - Create a safe work environment for family and employees. 25 years experience in forage making, management efficiency, backed by science, customer support, service. Introduced barrier films to western dairies, still number 1.

AGRISCIENCE

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See the difference®

BOOTH #231 www.rangeandpasture.com Corteva Agriscience provides cattlemen with simple solutions to selectively control unwanted weeds and brush on range and pasture lands which increases forage and provides a good return on their investment. Corteva offers a full line of products, including GrazonNext® HL, Chaparral™, PastureGard® HL, Remedy® Ultra, and the newly approved DuraCor™ herbicide designed specifically to help ranchers #GrowMoreGrass.

BOOTH #242 www.cpcanimalhealth.com CPC Animal Health is committed to providing our customers with superior products representing all major brands. Our reputable line of animal health products developed from our own experiences in the cattle industry. Visit CPC and learn why we are “Proven on Our Farm Made for Yours!”

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CROSS FIVE CATTLE COOLERS, LLC

BOOTH #404 www.crossfivecattlecoolers.com Cross Five Cattle Coolers offer 2, 3 and 4 holster color coordinated, dual-compartment, premium vaccination/medication organization cooler systems. Cross Five Cattle Coolers are intended to help you stay organized, protect your vaccine and truly assist with making the vaccination process more efficient. Put your vaccine to work.

CST INDUSTRIES, INC.

BOOTH #1610A www.cstindustries.com For over 70 years, CST has set the standard for the use of bolted glass-fused-to-steel storage tanks. From Harvestore® feed storage structures and Harvestore XL™ Unloaders to Slurrystore® manure systems, no other company invests in advancing agricultural productivity like CST!

CURICYN (EASTERN TECHNOLOGIES INC.)

BOOTH #2548 www.curicyn.com Curicyn is different...Curicyn™ helps eliminate inflammation while accelerating the animals natural healing mechanisms.

Its effectiveness was immediately recognized, and applications were expanded to such issues as pink eye in cattle, wound treatments, hoof rot, abscesses and more. All in a product that is non-toxic and environmentally compatible, while offering unparalleled market value.

CUTCO CUTLERY

BOOTH #214 www.cutco.com

DANIELS MANUFACTURING

BOOTH #1356 www.danielsmfg.com Daniels Manufacturing Co. has been manufacturing the world’s finest livestock equipment since 1958. We pride ourselves in staying on the cutting edge of equipment and facility design, focusing on low stress cattle handling. Our products are used by some of the largest cattle feeders in the world, and have been endorsed by top Veterinarians world wide.

COWNTER INTELLIGENCE

BOOTH 469 www.wildflowerintl.com/cownter-intelligence Cownter Intelligence is a SaaS platform developed for the Cattle Industry that reads, tallies, documents and compares anything; including cattle, downed or sick animals, fences in disrepair, predators or bandits; and removes virtually all of the obstacles from asset management. Cownter Intelligence is available as a software or subscription service, and will allow your organization to rise above the herd.

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CORTEVA AGRISCIENCE

CPC ANIMAL HEALTH

FEED•LOT feedlot

• Articles are selected according to our latest readership surveys. We only publish information the readers can use to help them make money.

• Articles are edited to be short and concise.

• Over 72% of our readers say that advertising in FEED•LOT Magazine has helped in their purchase decisions.

FEED•LOT Magazine readers are major players in the cattle industry

trade show exhibitors

• Feedyards and Cow/Calf operators over 300 head capacity • Stocker and seedstock operators over 100 head • Veterinarians, allied industry nutritionists and other industry personnel

FEED•LOT Magazine

Corporate Office: 116 E. Long, P.O. Box 850, Dighton, KS 67839 | 800-798-9515 Inhouse Sales Office: 800-747-7575 www.feedlotmagazine.com Farmakis National & International Sales Corporate Office: 24 East Ave., #1350, New Canaan, CT 06840 | 203-834-8832

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DATAMARS LIVESTOCK

BOOTH #701 www.datamarsna.com A division of global technology company Datamars, Datamars Livestock integrates various livestock management systems into a seamless solution. Datamars Livestock combines Tru-Test weighing and MiHub cloud software, Z Tags identification technologies, and NJ Phillips animal health delivery products together with Speedrite and Patriot electric fence technology. Datamars Livestock provides solutions that help drive livestock performance through data-driven decision making.

DIAMOND V

BOOTH #1049 www.diamondv.com Diamond V Original XPC™ is a natural fermentation product that provides research-proven benefits when fed to beef cows, calves, backgrounding, and finishing cattle. Original XPC promotes digestive health and helps optimize immune status prior to challenges. Diamond V: For more than 70 years, The Trusted Experts in Nutrition and Health®.

FEED

DOUBLE D CATTLE MATS

BOOTH #1820A www.DoubleDmats.com Double D Mats is the original family-owned and operated manufacturer of the woven cattle mat made from used tires. Endorsed by Temple Grandin, Ph.D., as being “excellent for scales, unloading areas and processing facilities,” Double D Cattle Mats create soft, quiet, resilient surfaces leading to a lower-stress cattle-handling environment.

DOUBLE S LIQUID FEED SERVICES, INC.

BOOTH #2650 www.dbl-s.com Double S Liquid Feed Services takes tremendous pride in its quality products, including vegetable, fish and mineral oils; cane and beet molasses; organic products; High Brix Agronomy products; and molasses-based supplements that help improve intake and utilization of poor quality forages.

FEED

DROVERS

DTN/THE PROGRESSIVE FARMER

BOOTH #1450 www.dtnprogressivefarmer.com DTN/The Progressive Farmer delivers on-demand market information, cash commodity prices, industry news and location specific weather. The Progressive Farmer CattleLink™ section, delivers detailed information on health, parasite control, reproduction, nutrition, marketing, and cattle industry issues.

DURA-CAST PRODUCTS

BOOTH #300E www.duracast.com Dura-Cast is Florida’s leading rational molding plastic manufacturer who has been providing solutions to our partners in the agriculture industry for more than 30 years. We are your source for durable tanks, bins, feeders, and more, providing you with the durable plastic products that fit your needs.

FEED

BOOTH #1160 www.durvet.com Durvet is a leading animal health marketing organization made of 21 member distributors across the U.S. with over 50 locations, strategically positioned to service you. Providing producers with a complete line of private branded products such as Duramycin 72-200, Ivermectin and DURVAC cattle vaccines. Durvet has provided the same quality as pioneer brands, plus “Guaranteed Value” to enhance your profits.

EAST FOUNDATION

BOOTH #128 www.eastfoundation.net The East Foundation is an Agricultural Research Organization who promotes the advancement of land stewardship through ranching, science, and education. Our land, spanning 218,000 acres of south Texas native rangeland, is managed as a working laboratory with cattle ranching as an integral part of the overall operation.

EASYFIX USA

BOOTH #568 www.easyfix.com EasyFix has designed and developed a rubber matting suitable for use in slatted floor barns. The EasyFix Slat Rubber System is the leading system available in the marketplace with proven success and offering a real payback to the feedlot owner.

ELANCO

BOOTH #2143 www.elanco.us Elanco is a global, innovation-driven company that develops and markets products to improve animal health and protein production in more than 75 countries. Elanco is committed to protein production and companion animals. Elanco products help the food industry produce an abundant supply of safe, nutritious and affordable food.

ENDOVAC

BOOTH #1617 www.endovacanimalhealth.com ENDOVAC-BEEF® with Immune Plus®, manufactured by IMMVAC, provides your herd unprecedented protection against E.coli, Salmonella, Pasteurella and Mannheimia. IMMVAC INC., committed to science and service excellence, is the industry’s most scientifically respected manufacturer of vaccines and serums that protect production and companion animals against common disease threats and virtually all gram-negative bacteria.

ESTROTECT

BOOTH #1622A www.estrotect.com ESTROTECT™ is an economical, effective, scratch-off heat detection aid for beef and dairy animals. ESTROTECT™ is designed to indicate standing heats, not just a single mount for more accurate insemination times. University research has shown ESTROTECT™ to be as effective a heat detector as the bull. ESTROTECT™ is available in five colors to use as a reproductive management tool.

FARM CREDIT

BOOTH #1859 www.farmcredit.com Farm Credit supports rural communities and agriculture with reliable, consistent credit and financial services, today and tomorrow.

Farm Credit has been fulfilling this mission for nearly a century by providing farmers with the capital they need to make their businesses successful and by financing vital infrastructure and communication services.

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BOOTH #1018 www.drovers.com Drovers is “Driving the Beef Market” with unprecedented reach across the industry delivered through the multi-media platforms of Farm Journal Media - print, digital, mobile, TV, radio, events and data. Drovers strives to provide the most complete and comprehensive coverage of timely and useful news, markets and management information to all stakeholders in America’s beef industry.

DURVET

trade show exhibitors

BEEF

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FPL FOOD LLC

FEED YARD INDUSTRIAL SOLUTIONS

BOOTH #1910 fyi.solutions Feed Yard Industrial Solutions is committed to providing the agricultural feeding industry with the technology and resources to improve safety, quality, productivity and profitability. FYI Solutions is positioned to provide the beef producer with the superior equipment and technology needed to produce quality and consistent results every day. We understand that the animal and its owner are always our ultimate customer.

BOOTH #2561 www.fplfood.com FPL Food is the number one privately owned vertically integrated beef producer, feeder, packer and processor in the Southeast. Through the commitment of more than 800 employees across two facilities and a farm, we provide fresh beef products and ground beef selections within our brands to service retail and foodservice customers.

BOOTH #1264 www.feedlotmagazine.com Published 8 times per year, FEED-LOT magazine offers information for cattle feeders, as well as stocker and cow/calf operators. We focus on news that helps cattlemen save money, make money or improve their operation.

BOOTH #862 www.franksmanufacturing.com Franks Manufacturing is a family owned and operated business, the plant in San Antonio opened in 1980 initially producing “Texas Best Lick Feeders™” for the agricultural liquid feed industry. Over the last 40 years, we have grown to one of the largest custom vacuum formers in South Texas.

FEED

FEED-LOT MAGAZINE

FERRELL-ROSS ROLL MANUFACTURING

BOOTH #159 www.ferrellross.com Ferrell-Ross Roll Manufacturing, Inc. is recognized worldwide as the systems innovator in Steam Flaking Technologies and is one of the most respected names in the Process Equipment Industry serving the Cattle Feeding, Feed Milling, Seed and Grain industries. We manufacture Rolls, Complete Steam Flaking Systems, Gearn Modular Mill Systems, Steam Chests, Grain Scalpers, Elevator Legs, Conveyors and other process equipment.

FEED

FILSON LIVESTOCK EQUIPMENT

BOOTH #2013 www.filsonlivestockequip.com Filson Livestock Equipment has been manufacturing quality livestock equipment since 1946. Our line of equipment includes Hydraulic Chutes, Manual Chutes with either Self-Catching or Manual Headgates, Calf Tables which roll either way, Palp Cages, Crowding Tubs and Alleys and Open Sweeps and Alleys. We also manufacture heavy-duty panels, with the 10’ size weighing 129 lbs.

FOOD SAFETY NET SERVICES

FOR-MOST, INC.

BOOTH #772 www.for-most.com For-Most offers a complete line of livestock handling equipment based on performance, durability and price. We have manual and hydraulic squeeze chutes, head gates, calf table, crowding tubs and alleys, and Tru-Test scales.

Please contact us for any of your livestock handling equipment needs.

FORT SUPPLY TECHNOLOGIES LLC

BOOTH #2628 www.fort-supply.com Trying to figure out how Electronic Identification (EID) can benefit you? Fort Supply Technologies has been helping cattle owners find custom solutions for animal ID capture in the field, herd and data management, and traceability for 15 years. Come see how we wirelessly connect hardware, software, UHF and LF electronic tags, scales and more.

FURST-MCNESS COMPANY

BOOTH #721 www.mcness.com Furst-McNess Company is an independent agricultural company that provides vitamin and mineral premixes, commodity blends, and feed ingredients (including feed residuals from the food, beverage and biofuel industries) to the beef industry in the United States and Canada. These innovative solutions lead to enhanced livestock performance and profitability.

FEED

FUTURECOW

BOOTH #2227 www.futurecow.com FutureCow manufactures heavy-duty brushes for cows and cattle to keep them cleaner, lower stress, and offer relief from flies and parasites.

Originally created for dairy cows, our products are built tough enough for cattle and bulls! Plus we build our products in the USA.

GALLAGHER/MIRACO

BOOTH #1223 www.GallagherUSA.com Gallagher pioneered the first electric fencing system in 1938 and has constantly led the way in innovative animal management systems. We offer quality, made to last fencing, weighing, data collection and Miraco watering system solutions for specific animals/applications so you can be sure you are using the right system solution to meet your unique needs.

GARDINER ANGUS RANCH

BOOTH #1014 www.gardinerangus.com Gardiner Angus Ranch is a family-owned Angus operation located near Ashland, Kansas. GAR uses generations of beef business experience with state-of-the-art technology and data management to produce value-added Angus cattle. GAR registers more than 2,000 head of Angus cattle each year and encompasses more than 40,000 acres in southwest Kansas.

The ranch is a founding member of U.S. Premium Beef, LLC.

GENOVA LABS

BOOTH #2163 www.genovalabs.com Pinkeye caused by the Moraxella bovoculi pathogen was responsible for a rash of outbreaks this past year. Genova Labs has ID’d multiple strains and custom manufactures vaccine for this new Pinkeye, as well as, Mycoplasma bovis, Mannheimia haemolytica, Pasteurella multocida, Histophilus somni and Salmonella. Augogenous, custom vaccines are ideal for special problems in feedlots, large dairies, calf ranches and backgrounders.

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BOOTH #1007 www.fsns.com FSNS Certification & Audit (FSNS C&A) is an independent, accredited entity that offers nationwide and international certification and audit services through a wide range of audit programs. Audits performed by the FSNS Certification & Audit Team provide an objective assessment of current policies and procedures to help ensure that the organization consistently meets customer requirements, and stays a step ahead of the competition.

FRANKS MFG.

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trade show exhibitors

GIANT RUBBER WATER TANKS

BOOTH #2533 www.giantrubberwatertanks.com Giant Rubber Water Tanks has been providing customers all over the United States with indestructible livestock watering troughs for over 35 years. If you are in the market for a trough guaranteed to handle all you, your livestock and Mother Nature can dish out - look no further than our booth.

GKB CATTLE

BOOTH #2423 www.gkbcattle.com

GRAVELY, AN ARIENS COMPANY

BOOTH #2429 www.gravely.com With a rich heritage of quality and power, Gravely lawn equipment has worked the American landscape since 1916. When a brand is dependable for that long, you can bet it will stand up to your jobs. Commercial-duty through and through, Gravely means business for grounds, turf and lawn maintenance.

GREELEY HAT WORKS

BOOTH #315 www.greeleyhatworks.com Allied Member & Custom hat builder for the NCBA Presidents. Greeley Hat Works, creators and recrafters of fine quality headware since 1909.

That’s why the hat we make for you, using the finest beaver felt available, is hand built and custom fit with your head in mind.

GROWSAFE SYSTEMS

BOOTH #727 www.growsafe.com The GrowSafe Systems® decision management platform provides novel insight and foresight to livestock producers, industry partners and stakeholders to individually validate the most feed efficient animals, identify individual animal behavioral changes andpatterns to improve well-being and market animals in the most efficient, verifiable, profitable and environmentally sustainable way.

HALL AND HALL

HANSON SILO COMPANY

BOOTH #2005 www.hansonsilo.com Hanson Silo is featuring the Easy Rake Silage facer. No moving parts, simply quick attach to your loader and safely pull feed from your pile.

Eliminates undermining and risk of feed stuffs falling on loader.

HARSH INTERNATIONAL, INC.

BOOTH #1563 www.harshenviro.com Harsh International Inc. is a leading manufacturer of feed mixers, delivery boxes,commodity boxes,and hydraulic hoists. Quality equipment engineered by the most knowledgeable team in the industry.

BOOTH #1162 www.hayandforage.com Hay & Forage Grower magazine and our email newsletter, eHay Weekly, provide large scale hay, alfalfa and forage producers with headline news and the industry’s latest research, market insight, crop updates and field intelligence. Online, www.hayandforage.com is the producer’s top resource for breaking news, forage industry buzz, market prices and more.

HAYDEN OUTDOORS

BOOTH #2343 www.haydenoutdoors.com Hayden Outdoors is a grass roots real estate company and brokerage with a background in the cattle and ranching business.

With over 65 brokers selling over $200 million in real estate annually, Hayden Outdoors successfully represents sellers and buyers on farm, ranch, and recreational properties in the Midwest, Great Plains and Rocky Mountains.

HERDSMAN BRAND

BOOTH #150 www.herdsmanbrand.com Owned by thousands of farmers across the country, Herdsman Brand products embrace the cooperative spirit. Herdsman supplies producers with high-quality fence and wire products manufactured in the U.S. With written warranties on many products, Herdsman stands out from the local competition by standing behind a commitment to performance.

HIGH PLAINS JOURNAL

BOOTH #269 www.hpj.com High Plains Journal is a weekly agriculture news publication that has been serving beef producers for over 65 years. The Journal features award-winning editorial, up-to-date livestock news, markets, directories and classifieds. Their booth highlights Story of a Steak, which focuses on raising the next set of beef industry leaders.

HIGHLINE MANUFACTURING

BOOTH #126 www.highlinemfg.com Highline Manufacturing of Vonda, Saskatchewan is a progressive short line agriculture equipment & industrial machinery manufacturer. Highline is a strong leader in the design & manufacturing of equipment to process large round and square bales into feed or bedding with the industry leading CFR Bale Pro series using our exclusive Feed Chopper™ and Metered Grain Insertion (MGI™)

HI-PLAINS SYSTEMS, INC

BOOTH #1353 www.hiplainsystems.com Hi-Plains Systems Inc. has been providing management programs for the feedlot industry since 1980. Our mission is to provide high quality, easy to use and affordable feedlot software. Our latest programs for the feedlot industry are mobile apps that can run on the popular phones and tablets.

HOOP BEEF SYSTEM, LLC

BOOTH #1259 www.hoopbeef.com Hoop Beef System, LLC the cattle industry leader in deep bedded, under roof confinement cattle facilities. Our clients have added over 120,000 head of annual capacity in just the last 6 years. If you are interested in finishing, starting, backgrounding or calving under roof talk to our cattle consultants.

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BOOTH #546 www.hallandhall.com Dedicated to Land and Landowners since 1946 - Hall and Hall is a boutique, full service rural real estate company offering financing, management, consulting, appraisals, farm and ranch sales, auctions, and hiring of managers and foremen on behalf of farm and ranch owners.With offices throughout the West including Montana, Wyoming, Idaho, Colorado, Kansas, Nebraska and Texas.

HAY & FORAGE GROWER

HPJ

Practical and useful learning for cow-calf, stockers, and feeders.

! e t a d e h t ve

trade show exhibitors

Sa

0 2 0 2 , 0 3 9 2 y l u J

20+ Breakout Sessions 3 Keynotes 2 Day Trade Show Industry Panels Event Social at Dodge City Days Rodeo

FOR MORE INFORMATION, VISIT

CATTLEU.NET

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HUVEPHARMA

BOOTH #827 www.huvepharma.us Introducing new Moraxella bovoculi Bacterin for expanded prevention of pinkeye. Plus new KLEBVax® for protection against Klebsiella mastitis. Also featuring proven vaccines: I-Site-XP® (protection against IBK), Pulmo-Guard® PH-M (protection against pasteurellosis) and MpB-Guard® (protection against M. bovis). Learn about new AiM-A Abamectin for no stress horn fly control. Featured are newborn calf aids such as Colostrx®, AcheivePRO®.

FEED

HYUNDAI CONSTRUCTION EQUIPMENT

BOOTH #525 www.hceAmericas.com Hyundai Construction Equipment Americas, Inc., offers crawler excavators, wheeled excavators, compact excavators, wheel loaders, compaction equipment, and hydraulic breakers. Reliable Hyundai equipment incorporates smart, practical technologies to keep equipment users highly productive. Hyundai works closely with owners and operators on working dairy and feedlot operations to incorporate feedback and design improvements for greater performance, serviceability and ease of use.

IDEXX

BOOTH #2012A www.idexx.com

Livestock and poultry producers, laboratories, veterinarians and dairy processors depend on IDEXX diagnostic technologies to make confident decisions about disease management, reproductive efficiency and milk quality and safety. Reproducibility, reliability and accuracy are three of the reasons why over 1 billion IDEXX tests have been run around the world since 1985.

IMI GLOBAL

IMI Global, a division of Where Food Comes From, Inc.

IMMUCELL CORPORATION

BOOTH #1357 www.firstdefensecalfhealth.com ImmuCell Corporation is a publicly held bio-tech company (NASDAQ: ICCC) focused solely on the beef and dairy calf industry. The company is best known for their 28-year-old, USDA-licensed veterinary biologic scour preventative First Defense.

First Defense provides newborn calves Immediate Immunity against E.coli and coronavirus pathogens and is clinically proven to reduce both mortality and morbidity.

IMV IMAGING

BOOTH #957 www.imv-imaging.com BCF Technology have been imaging for over 30 years. We provide the best ultrasound education, customer support and products based on customer needs. BCF manufacture and distribute their line of easy to use, portable, and reliable products like Easi-Scan.You can diagnose pregnancy, gender, fertility, and make many non-reproductive decisions.

BOOTH #368A www.incodigestive.com INCO Digestive is a pioneer in promoting herd health through improved digestion. We use only natural ingredients to promote a healthy gut which is reflected by improved feed efficiency and better resistance to illness.

FEED

INSURE MY FORAGE

BOOTH #1814; 2342 www.insuremyforage.com Insure My Forage specializes in helping farmers and ranchers lower risk and maximize profits with the federally subsidized Rainfall Index crop insurance program. This program provides a subsidized insurance program on pasture, rangeland and forage. We come from a family farming operation, which helps us understand our clients needs and risks.

INTERNATIONAL BRANGUS BREEDERS AS SOCIATION

INTERNATIONAL BRANGUS BREEDERS ASSOCIATION

BOOTH #951 www.gobrangus.com The IBBA empowers members to advance the quality, reliability and value of Brangus and Brangus influenced cattle, and provides innovative programs and services that enhance the economic well being of our members and commercial customers. Brangus geneticsare the predictable, adaptable and profitable choice for today’s beef producer.

INTERNATIONAL STOCK FOOD CORP. BOOTH #2425

FEED

www.isfglobal.com International Stock Food’s flagship product, Silo Guard II, is a preservative that promotes fermentation while preventing the growth of molds and wild yeast in fermented feeds – saving dry matter, retaining more nutrients and producing a healthier feed.

INTERNATIONAL VETERINARY SUPPLIES BOOTH #1559

www.myvetsupplies.com International Veterinary Supplies (IVS), is an American company dedicated to providing quality Animal Health Instruments and superior service to our customers. Our goal is to offer the best and most complete line of high-quality products at affordable prices, with outstanding customer service. If you don’t see it on our website, just call!

ITS GLOBAL BOOTH #156

www.itslivestock.com ITS Global is a provider of management software to the worldwide livestock industry. From cow-calf, to backgrounders, feed yards and Auction markets, our products facilitate capturing data for added value and to improve profitability. The goal is to provide a complete and integrated management system with traceability through every stage in the cattle’s life cycle.

JBS EQUIPMENT BOOTH #324

www.jbsequipment.com JBS Equipment is the industry leader in technologically advanced, reliable, high-output agricultural machinery. JBS designs and builds manure spreaders, trailers, forage boxes, and the one-of-a-kind TrackPack® Silage Bagger.

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BOOTH #531 www.imiglobal.com

Where Food Comes From, Inc. (WFCF) is North America’s most trusted resource for third-party verification and certification of food and agricultural production practices. WFCF provides services representing hundreds of thousands of food producers and ingredient suppliers through six divisions: A Bee Organic, IMI Global, International Certification Services, Sterling Solutions, SureHarvest, and Validus Verification Services.

INCO DIGESTIVE INC.

JJ’S DESIGNS & BOUTIQUE BOOTH #301

www.jjdesignsonline.com Trendy Chic boutique with western flair. We carry designer apparel and accessories with unique style.

JOHN DEERE BOOTH #1643

www.Deere.com

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website.

JOPLIN REGIONAL STOCKYARDS, INC. BOOTH #1056

www.joplinstockyards.com Introducing Primetime Livestock Video, a division of Joplin Regional Stockyards in Carthage, Missouri. Finally, cattlemen have an alternative for video marketing, offers a low, flat rate commission, No fee exists for no sales!

Tan is 7505c Red is Pantone 188c Joplin Regional is Knomen Stockyards is Playbill Tagline is BaskertonSW-Italic

JORGENSEN LAND & CATTLE BOOTH #1005

www.jorgensenfarms.com

Jorgensen Land & Cattle can help you simplify your breeding season. For over 60-years, we’ve helped cattlemen build better performance cow herds. We are the #1 supplier of herd-bulls in the U.S. because we know cattle & we treat people right. Angus Bull Leasing, Angus SmartBulls™ & Registered Angus Bulls. Stop by our booth for a visit.

trade show exhibitors

KANSAS DEPT OF AGRICULTURE BOOTH #2331

agriculture.ks.gov The Kansas Department of Agriculture works for the entire Kansas agriculture sector, including farmers, ranchers, food establishments and agribusinesses. The department is dedicated to providing support and assistance to make Kansas businesses successful and encouraging more farms, ranches and other agriculture business to expand in or relocate to Kansas.

KANSAS ETHANOL, LLC BOOTH #1268

FEED

www.kansasethanol.net Kansas Ethanol, LLC is a 55 million gallon per year fuel-grade ethanol production facility. In addition to ethanol production, Kansas Ethanol produces an assortment of co-products that includes wet & dry distillers grains, as well as our KattleEnergy brand cubes, pellets and tub feed products from DDG.

KANSAS STATE UNIV MASTER OF AGRIBUSINESS BOOTH #2331

www.mab.ksu.edu Kansas State University’s Master of Agribusiness (MAB) is an online degree for those working in food, agriculture and animal health. Learn cutting-edge business, economics and management concepts for the industry in a program that is not your average MBA. Stop by to find out how to develop your business, management and economic skills or visit mab.ksu.edu.

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KANSAS STATE UNIVERSITY BOOTH #2331

www.asi.ksu.edu The Department of Animal Sciences and Industry at Kansas State University is committed to providing outstanding teaching, research and extension programs for the the beef industry. Located in the heart of cattle country, we have a strong tradition and dedication to serving students and stakeholders.

KAPCO FUTURES, INC. BOOTH #673

www.kapcofutures.com DSMG/The Hueber Report have a dedicated livestock team in place to help you develop a comprehensive risk management plan that is tailored to your operation. Come by and sign up for a free account for our forthcoming margin management software!

KENT NUTRITION GROUP BOOTH #657

FEED

www.kentfeeds.com The Kent brand offers research-proven, superior nutrition to commercial livestock producers; professionals who see their feed supplier as a business partner delivering exceptional, predictable results. We are proud of our heritage and grateful to work alongside America’s livestock professionals to continue to provide the best possible feeding solutions.

KENTUCKY CATTLEMEN’S ASSN/KY DEPT OF AG BOOTH #2159

www.kycattle.org The Kentucky Cattlemen’s Association and the Kentucky Department of Agriculture work cooperatively to promote the quality cattle found in our state. Kentucky’s 38,000 beef producers invite you to stop by to find out more about Kentucky Cattlemen’s GroundBeef, Livestock Advertising Network, and Eden Shale Farm!

KERNDT LIVESTOCK PRODUCTS

BOOTH #2010A www.KerndtLivestockProducts.com Livestock sorting products are our primary business. All made in the USA. We sell sorting poles, flexible style sorting flags which hold up the best and paddles. Advertise on all our products with your company logo and name. We also offer ear tag knives, calf jackets, show sticks, wood canes, whips and various buckets.

KIMMEL BOOT COMPANY BOOTH #312

www.kimmelbootcompany.com Kimmel Boot Company was founded in 1980. The heritage, exceptional quality, and craftsmanship of our custom handmade boots have brought in customers from around the world. We find great joy in seeing customers that we’ve had for years bring in their children & grandchildren to be fitted for custom boots. It becomes a family tradition & we love that!

KING RANCH INSTITUTE FOR RANCH MANAGEMENT BOOTH #362

krirm.tamuk.edu The King Ranch® Institute for Ranch Management is the only Master’s degree in Ranch Management in the world and focuses on developing experienced students into innovative managers of large ranches. The Institute also provides advanced learning opportunities for ranch managers through lectureships and symposia related to the ranching industry.

KIRBY MFG. INC. BOOTH #520

FEED

www.kirbymfg.com After over 70 years Kirby’s commitment to quality & excellence still stands.

We strive to get you the consistency of feed your operation requires to get the most out of your cattle. Kirby builds our machines from the ground up with the finest materials available. Only standard parts are used in all Kirby products to make replacement simple & convenient.

K-J LEATHER COMPANY BOOTH #400

www.kbarjleather.com K Bar J Leather is a family owned business. We manufacture leather products including chaps, chinks, cowboy gear and holsters. Our sister company Red Horse Design caters to the more feminine side producing unique one-of-a-kind purses, totes and accessories with a western flair.

We offer a line of leather office products suitable for promotion, gifts and everyday use.

K-LINE IRRIGATION NORTH AMERICA BOOTH #923

www.k-linena.com K-Line Irrigation: Black pods hold the sprinkler at approximately 50’ intervals on special poly tubing. Can be moved by ATV or small tractor.

K-Line uses water more efficiently with less energy, soaks in with almost no run-off, moves quickly and easily. Can also be used for field broadcasting of effluent.

KNIPE LAND COMPANY BOOTH #668

www.knipeland.com Professionalism, experience and exceptional real estate service to handle your needs since 1944. Nearly 70 years of successful relationships, helping people just like you find that special ranch, farm, land investment or real estate investment in Idaho, Oregon, Washington, Montana and Nevada. We specialize in tax deferred 1031 exchanges.

KRONE NORTH AMERICA BOOTH #1155

KUBOTA TRACTOR CORPORATION

BOOTH #767; 867 www.kubotausa.com Kubota Tractor Corporation is the US marketer and distributor of Kubota branded equipment including a complete line of tractors up to 170 PTO HP, consumer lawn and garden products, hay tools, commercial turf products, utility vehicles and compact construction equipment.

KUHN NORTH AMERICA, INC. BOOTH #413

www.kuhnnorthAmerica.com Kuhn North America is a leading innovator in agricultural and industrial equipment, specializing in mixers, spreaders, hay tools and tillage tools.

Kuhn-, Kuhn Knight-, and Kuhn Krause-brand products are sold by farm equipment dealers throughout the United States, Canada and many other countries.

www.kunafin.com Kunafin “The Insectary” produces beneficial insects supplying major agribusiness operations throughout the world. Fly parasites successfully and economically reduce fly populations in agricultural operations. Kunafin has staff entomologists to create environmentally friendly integrated pest management programs designed for your specific needs. We also produce Trichogramma and green lacewings for field crops, orchards, greenhouses and home gardens.

LA BELLE COLOSTRUM BOOTH #2008A

www.labelleinc.com Since 1984, La Belle has served the beef industry by providing calves with bioactive maternal colostrum products for the first days of life and beyond. La Belle products include USDA and CFIA licensed colostrum supplement and replacers, specific antibodies, and colostrum fraction products. La Belle also offers custom spray-drying services.

LAIRD MANUFACTURING BOOTH #1411 FEED

www.lairdmfg.com

Laird Manufacturing has been providing feeding equipment to the cattle industry for over 25 years.

These products include delivery boxes,vertical mixers, silage boxes and manure spreaders. Committed to being the leader in the industry by providing a product with the highest quality and workmanship at a competitive price.

LALLEMAND ANIMAL NUTRITION BOOTH #1243

FEED

www.lallemandanimalnutrition.com Lallemand develops, produces and markets high-value yeast and bacteria products including probiotics, silage inoculants and yeast derivatives. Using sound science, proven results and knowledge from experience, Lallemand applies the right strains for the right applications to have the greatest impact for our customers.

LAND & LIVESTOCK POST

BOOTH #500C www.landandlivestockpost.com The Land & Livestock Post publishes twice a month and delivers ag news you can use, straight to your door!

LEADER PRODUCTS BY QUECLINK WIRELESS SOLUTIONS BOOTH #1614A

www.leaderproducts.com Leader Products has expanded its range to include a variety of tags to suit most species of animals throughout the world. Continuous advancements in material technologies, laser marking capabilities and applicator design enable Leader Products to make improvements to their products, especially in areas such as tag retention and reduction of material breakdown.

LEGACY/LEAGUE BOOTH #216

www.l2brands.com

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www.krone-na.com

Krone does one thing exceptionally well, produce top-quality, innovative, performance-engineered hay and forage equipment. Krone is driven by the needs of the customers and guided by their input. Being the first to market with the newest technology and efficiencies, Krone is the first choice of professional hay and forage producers. Visit Krone’s booth for the latest hay and forage technology.

KUNAFIN - THE INSECTARY BOOTH #2243

YOUR PARTNER Video Marketing | Risk Management Value-Added Programs

joplin

trade show exhibitors

Colby Flatt Video Manager Ph: 620.870.9100

GET YOUR CATTLE LISTED TODAY

Upcoming video sales

Feb 20 - “The Spring Fling” - Downsteam Casino March 19 - Joplin Stockyards April 16 - Joplin Stockyards May 14 - Joplin Stockyards June 4 - Joplin Stockyards July 2 - “The Big Bang” - Downstream Casino

DVAUCTION.COM | PRIMETIMELIVESTOCK.COM

I-44 and Exit 22 Carthage, Missouri JRS Office • 417.548.2333

WWW.JOPLINSTOCKYARDS.COM

Skyler Moore 417.737.2615 Bailey Moore 417.540.4343 Jackie Moore 417.825.0948

Monthly Video Auction • Monthly Cow & Bull Auction • Feeder Cattle Sale • Monday 8 am • Cow & Bull Sale • Wednesday 9 am

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LEGEND RUBBER, INC.

BOOTH #1110 www.lengendrubber.ca Legend Rubber provides quality virgin rubber mats for cattle handling areas and beef confinement barns. Mats are designed to increase traction in high traffic areas and increase weight gains. Our products are manufactured in the USA, and can be adapted to any size handling area, or any design of cattle slat.

LEWIS CATTLE OILERS

BOOTH #1257 www.usalewiscattleoilers.com Lewis Cattle Oilers are fully automatic, external parasites control machine that helps reduce anaplasmosis, pink eye, fly, flea and tick infestations. They are designed to be used year around and will help with lice, mange mites and ringworm through the winter months. Proudly made in the USA!

LIFE PRODUCTS BOOTH #542

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www.lifeproductsinc.com Serving the livestock producers worldwide since 1971 with these Industry leading products: Nutri-Lock® (Silage) and Nutri-Lock Gold® (High Moisture Corn) Inoculants, 10-G Microbial Feed additives, Battle® Livestock Drench and Custom Chelated Minerals, High Energy Liquid Supplements, along with nutritional support, services and continued industry leading research.

LINCOLN AGRIBUSINESS SERVICES BOOTH #326

www.LincolnAgServices.com Lincoln Agribusiness Services is a select group of succession planning specialists with a passion for the Ag market. We are uniquely skilled at protecting land, and business operations while minimizing tax and “fair vs. equal” inheritance issues. The lack of proper planning can be costly.

That’s why we are committed to helping our clients plan for tomorrow’s farm - Today!

LINN POST & PIPE, INC.

LIQUITUBE MARKETING INTL

BOOTH #1355 www.liquitube.com Liquitube is a premium, heavy duty, preventative maintenance tire sealant that was scientifically developed for commercial and industrial tires that are subject to hard and heavy use.

LIVESTOCK NUTRITION CENTER

BOOTH #369 www.lnc-online.com

Livestock Nutrition Center continues to strive in blending specialized customized rations, to meet the specific nutritional needs of many operations.

We understand that management, performance objectives, and feeding practices differentiate between operations, and these differences dictate specific nutritional and formulation requirements. Our experienced staff will work with you to design a feeding program that is specific to your operation.

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BOOTH #1822A www.LivestockTransportNation.com LTN solves the two biggest problems in animal logistics: discovery and communication. Find local haulers to save on freight with better selection. Track each load in real-time across a private, secured, multi-media timeline backed up to the cloud. No more unnecessary phone calls. LTN: List it. Bid it. Ship it.

LUBRISYNHA FAMILY OF PRODUCTS & RE-BORNE BOOTH #2557

www.lubrisyn.com The LubriSynHA Family of Products and Re-Borne Whole Bovine Colostrum is a team of experts who pioneer and develop safe all natural products that dramatically improve the quality of life for all animals. Our proprietary hyaluronic acid and whole bovine colostrum are the gold standard in their categories.

MAHINDRA USA

BOOTH #1919 www.mahindrausa.com Mahindra North America is part of $20.7 billion Mahindra Group’s Farm Sector, the number one selling tractor company in the world and the only manufacturer to win the Deming Application Prize and Japan Quality Medal. Houston, Texas-based, MNA has eight facilities assembling, distributing and manufacturing tractors and utility vehicles and a research facility at Virginia Tech Corporate Research Center.

MAIAGRAZING

BOOTH #1009 www.maiagrazing.com MaiaGrazing is an easy to use, online grazing management tool that helps ranchers maximize their pastures and profits in the good times and reduce risks when it’s tough. It is not just a record keeping program – it’s a decision support tool that analyses farm data to deliver meaningful and relevant information where and when it’s needed.

MAXILATOR EQUIPMENT

BOOTH #501A www.maxilator.com Farmers enjoy using our high quality and innovative equipment to save time and money. All our products are made with pride in Rockmart, Georgia. Our Accumagrapple allows one person to gather load and unload small square bales with a front-end loader and our Bale Slicer and Cracker makes processing and feeding wrapped round bales fast, safe, and efficient.

MERCK ANIMAL HEALTH

BOOTH #1023 MAHCattle.com Merck Animal Health provides solutions to improve the health and performance of animals, and offers the cattle industry an innovative product portfolio:, Revalor®, ZUPREVO™, Resflor Gold, Safe-Guard®, Vista®, Vision®, Guardian®, Once PMH IN® and Nuflor®.

MERRITT TRAILERS INC.

BOOTH #1169 www.merritt-trailers.com Since 1951, Merritt Trailers Inc. has been dedicated to meeting the needs of the agricultural and transportation markets. Today, Merritt Equipment Co is a leading manufacturer of Livestock, Commodity, and Gooseneck trailers. Merritt livestock trailers are designed with light weight, animal comfort, reduced bruising and durability in mind.

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BOOTH #569 www.linnpost.com Linn post & Pipe has been building the best in cattle & livestock equipment for 45 years. Our company started with continuous fencing and has added great equipment over the years. The Wrangler corral, for example, Is the best most versatile corral on the market. The best value built to last generations.

LIVESTOCK TRANSPORT NATION

MIX 30-AGRIDYNE

MICRO TECHNOLOGIES

BOOTH #1143 www.microtechnologies.com

MICRO, an MWI Company, has been the leading provider of cuttingedge, technology-based, integrated animal management systems and solutions for livestock producers for over 35 years. Our longstanding customers have trusted MICRO’s business solutions, developed around a business philosophy of Innovation, Value Creation and Service, to increase their product quality and management efficiencies.

MICROBASICS, INC.

BOOTH #562 www.microbasics.com MicroBasics, Inc. is a producer of agricultural farm animal supplements centered on balancing the immune system and supporting gut health for Beef, Dairy, Calves, Poultry and Swine. Our supplements are formulated in the USA and we use all natural ingredients.

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MICRONUTRIENTS

BOOTH #1408 www.micro.net IntelliBond trace minerals, manufactured by Micronutrients, represent a completely new category of trace mineral nutrition that can reduce trace mineral supplement costs while optimizing cattle health and productivity. Multiple research studies by well-known universities confirm the ability of IntelliBond trace minerals to significantly increase trace mineral absorption and utilization by your herd.

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MIDCONTINENT LIVESTOCK SUPPLEMENTS

BOOTH #907 www.mlstubs.com Midcontinent Livestock Supplements (MLS) has been manufacturing high performance, low-moisture cooked molasses based supplements for decades. MLS Tub products provide controlled, consistent supplement delivery for all classes of beef cattle.

When considering available options for nutrition delivery, MLS provides a product line to supplement any forage or range feeding program.

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trade show exhibitors

MIDWEST BEEF SYSTEMS

BOOTH #2105 www.MWBeefSystems.com

Midwest Beef Systems is the industry leader in design build cattle confinements. We specialize in turn key general contracting and engineering and consulting. We carry a wide variety of products that are the best in the cattle industry. We build highly efficient environmentally responsible facilities for the beef industry.

MINNESOTA DEPT OF AGRICULTURE

BOOTH #500A www.mda.state.mn.us We are here to highlight Minnesota’s beef industry and its statewide industry supporters. Besides the Minnesota Department of Agriculture, we will also have with us the Minnesota State Cattlemen’s Association, Minnesota Beef Council and the University of Minnesota Beef Team represented.

MISSISSIPPI STATE ONLINE

BOOTH #263 online.msstate.edu

Here at Mississippi State, we understand your time is valuable, that’s why we offer a degree that fits around your schedule. This way, instead of wasting your time, we guide you to that promotion you deserve. Because, after all, you ought not have to sacrifice everything to get ahead.

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BOOTH #1210 www.mix30.com Mix30 is a 16% protein and 10% fat high energy liquid feed that can be fed free-choice to cattle on grass or added directly into mixed feedlot rations. For additional information call us or visit our website.

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MIXER CENTER

BOOTH #421 www.mixercenter.com Your Stationary Specialist With 4 locations in Stephenville, Dalhart, and Friona, TX and Roswell, NM. We specialize in Stationary Mixer Turn Key Setups.We sell and service Feed Mixers, Delivery Boxes, Manure Equipment, and many more. We have so many items and brands that we cannot list them all here. Check out our website for full list.

MJE, LLC.

BOOTH #1105 www.mjellc.net

Max Jantz Excavating, LLC (MJE, LLC) is a complete turn-key Feedyard and Dairy Construction Company specializing in dirtwork, slipform concrete feedbunks, GPS survey, lagoon cleaning, GPS-equipped machinery, water reclamation systems and all forms of fencing. We provide experienced design and project management teams to complete your project.

MOLY MANUFACTURING, LLC.

MOLY MFG., LLC

BOOTH #1953 www.molymfg.com Moly’s QUALITY equipment enhances SAFETY! SILENCER Hydraulic Squeeze Chutes. The LOWEST door pressure. The MOST animal control.

8 SILENCER Models. Optional patented Hydraulic Neck Bars to turn head 3 ways, patented Noise Reduction System. Gentle, quiet operation.

TurretGate, with remote control, keeps cattle moving through the system, virtually eliminating the need for humans to be in harm’s way.

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MORTON BUILDINGS, INC.

BOOTH #2451 www.mortonbuildings.com We sell, manufacture and construct high-quality post-frame projects in selected niche markets in 43 states utilizing our design-build process with professionally trained and responsive employees who service the customer’s planning, construction and ownership needs using our highly-skilled construction crew.

MSBIOTEC

BOOTH #507 www.msbiotec.com MS Biotec is proud to be the world’s only provider of Megasphaera elsdenii, commercially marketed as Lactipro advance. We have strong synergies with feedlots, dairies, animal health entities, nutritionists, and veterinarians providing a unique management tool for improving the bottom line.

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MULTIMIN USA, INC.

BOOTH #2123 www.multiminusa.com Multimin®90 is an injectable, fast acting source of copper, zinc, manganese and selenium. University studies indicated that Multimin®90 treatment according to label recommendations made cattle more responsive to vaccination. This could lead to better herd protection, lowering the risk of disease transmission.

NATIONAL ASSOC. OF FARM BROADCASTING

NEOGEN CORPORATION

BOOTH #2529 www.nafb.com The National Association of Farm Broadcasting (NAFB) is dedicated to serving the interest of the agricultural community by providing ag news to the 3.1 million U.S. farmers and ranchers nationwide.

NAFB members are heard daily on more than 1,300 stations coast-tocoast. Tune into your local ag broadcast for current commodity market, local ag news and more. Serving agriculture since 1944.

BOOTH #1851 www.neogen.com Neogen offers ranchers veterinary instruments, pharmaceuticals, supplements, diagnostic, vaccines, topicals, rodenticides, disinfectants, and wound care products to help ensure the health of livestock.

Neogen’s genomic testing options allow producers to select the best beef bulls and heifers to produce the next generation of calves, and to identify economically important diseases.

NATIONAL CATTLEMEN’S BEEF ASSOCIATION

NEW GENERATION SUPPLEMENTS

BOOTH #2255 www.ncba.org The NCBA booth is a great place to meet, greet, shop and catch up with friends. The NCBA Store will feature NCBA merchandise and I Heart Beef gear. Join us to learn more about your organization and what it is doing to help producers be more profitable.

NATIONAL DAIRY FARM PROGRAM

BOOTH #169 www.nmpf.org Open to all U.S. dairy farmers, co-ops and processors, the National Dairy FARM (Farmers Assuring Responsible Management) Program works with the dairy industry to show customers and consumers that the dairy industry is taking the very best care of cows and the environment, producing safe, wholesome milk and adhering to the highest standards of workforce development.

NATIONAL GRAZING LANDS COALITION

BOOTH #1456 www.grazinglands.org The National Grazing Lands Coalition was founded to ensure the availability of high quality technical assistance to America’s privately owned grazing lands, and works to increase the sustainability of grazing lands resources while enhancing the public’s awareness of its environmental and social benefits.

NATIONAL RANCHING HERITAGE CENTER

NATIONWIDE AGRIBUSINESS

BOOTH #248 www.farmagentfinder.com As the #1 farm and ranch insurer in the country, we understand your operation needs coverage from a provider that is passionate and knowledgeable about your industry and the risks you take on every day. With more than 100 years of experience in agriculture-based operations, Nationwide® is equipped to protect your business in a way that fits your needs.

NEBRASKA DEPARTMENT OF AGRICULTURE

BOOTH #1618A www.nda.nebraska.gov “The Beef State” is home to the top three beef cow counties in the nation, and to a thriving, dynamic cattle feeding industry. Nearly 5 million head are finished annually and benefit from the access to quality feeds such as corn and distillers grains. Beef is the state’s single largest industry and the engine that powers the state’s economy.

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NEW HOLLAND AGRICULTURE

BOOTH #543 www.newholland.com/na

New Holland offers innovative equipment solutions for customers engaged in the agricultural and construction industries - including a full line of tractors, hay and forage equipment, harvesting, skid steer loaders and loader backhoes.

NEXUS AG MARKETING

BOOTH #2560 www.nexusag.org Nexus Ag Marketing offers cattle cash sales, forward contracting and an array of hedging tools to maximize your profits. A marketing plan is at the center of today’s production agriculture. By sharing our livestock marketing knowledge, along with current industry news and market conditions, you become empowered to make better decisions. And you profit more.

NMSU COLLEGE OF AGRICULTURE

BOOTH #901 www.aces.nmsu.edu The College of Agricultural, Consumer, and Environmental Sciences at New Mexico State University is an engine for economic and community development. What we do positively impacts water usage and conservation, food and fiber production, environmental stewardship, and the health of people. The college offers bachelor, masters, and doctorate programs.

NOBLE RESEARCH INSTITUTE

BOOTH #1451 www.noble.org Noble Research Institute, LLC is an independent nonprofit agricultural research organization dedicated to delivering solutions to great agricultural challenges by conducting fundamental, translational and applied research; offers no-cost consultation and education to farmers, ranchers and land managers; operates seven research and demonstration farms; and educates students of all ages about science and agriculture.

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BOOTH #1000AB www.nrhc.ttu.edu The National Ranching Heritage Center is a museum and historical park with ranching structures dating to the 18th Century. NRHC tells the ranching story through pioneer history, Western culture and natural resource management. It sponsors special events, programs and exhibits to promote the history of the West and contemporary ranching.

BOOTH #1115 www.newgensupplements.com New Generation Supplements are manufactured utilizing a patented continuous flow technology assuring a consistent, cost effective alternative to supplementing livestock. These “Research Driven Supplement Solutions” are designed to address basil diet deficiencies throughout the entire production cycle by providing essential nutrients to optimize forage utilization and enhance reproductive performance.

Come visit us at NCBA M AY

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Buy bullish at the sale

Embracing BQA

A confident bull purchase requires time to set your selection priorities.

The industry standard in stockmanship and herd health has never been more attractive.

of the 25 Wary rising wave

More border crossings take a heavy toll on New Mexico ranchers.

18 Feedlot safety

Learn five key goals your feedlot can emphasize for worker safety.

32 Implants done right

26

progressive31cattlemen Deciding on creep feed

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Do you know your economic, operational goals on using creep feed?

37 Connect before you cut

Make implants an efficient component to your operation program.

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Know your neighbors and your property lines when clearing brush.

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to your operation program.

Make implants an efficient component

32 Implants done right

can emphasize for worker safety.

Learn five key goals your feedlot

lines when clearing brush.

Know your neighbors and your property

37

operational goals on using creep feed?

Do you know your economic,

26

Health care and agriculture Health insurance costs are adding to farm economy struggles.

Striving for the best

Judd Ranch in Kansas dedicates its herd to Gelbvieh excellence.

Antibiotics and antimicrobials

Do you understand the differences and how they’re used?

Do you understand the differences and how they’re used?

Antibiotics and antimicrobials to Gelbvieh excellence.

Judd Ranch in Kansas dedicates its herd

Striving for the best

San Antonio, TX • Feb. 5-7, 2020 25 Booth 959 37 Connect before you cut

18 Feedlot safety

31 Deciding on creep feed

to farm economy struggles.

Health insurance costs are adding

Health care and agriculture

New Mexico ranchers. take a heavy toll on More border crossings

rising wave Wary of the

more attractive. health has never been stockmanship and herd The industry standard in

Be22a daily winner in our gift card drawings!

BQA Embracing

selection priorities. requires time to set your A confident bull purchase

at the sale Darden restaurants $50 • Bass Pro Shop $50 Boot Barn $100 Buy • bullish

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Sign up for a free Progressive Cattle subscription or renew your subscription at the trade show to receive an entry into the drawing. A drawing will be held each evening, with the Boot Barn giveaway being last.

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trade show exhibitors

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Take home a free Progressive Cattle hat!* Stop by booth 959 and fill out our brief survey to claim your FREE hat.

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*While supplies last.

OKLAHOMA STEEL AND WIRE

NORBROOK, INC.

BOOTH #1830 www.norbrookinc.com Norbrook manufactures a range of cost effective pharmaceuticals, antibiotics & parasiticides. Featuring Enroflox® 100 and Norfenicol® Injection. Also, provided are new Eprizero® Pour-On, Noromectin® 1% injectable & Pour-On for effective control of parasites in cattle. Other products include Noromycin® 300 LA, 300 PRO LA®, Flunixin Injection, Norocillin®, Oxytetracycline 200 mg & Oxytet 100 mg.

NORTH AMERICAN LIMOUSIN FOUNDATION

BOOTH #819 www.nalf.org NALF provides programs and services, including the documentation of more than 25,000 head of cattle annually, for approximately 4,000 members and their commercial customers. The Limousin breed and LimFlex® hybrid offer industry leading growth and efficiency, while being an ideal complement to British breeds.

NOVAVIVE INC.

BOOTH #2550 www.NovaVive.ca NovaVive offers an immunotherapy for the treatment of calf scours that is USDA-approved and OMRI listed - Amplimune®. Amplimune stimulates innate and adaptive immunity, and a single dose is usually adequate for effective treatment. NovaVive is researching other bovine infectious diseases where amplimune may provide an alternative to antibiotics.

NOVUS INTERNATIONAL

BOOTH #147 www.novusint.com Novus is a leading developer of animal health and nutrition products for all species with worldwide headquarters in St. Charles, Missouri. Offering products based in science such as ALIMET® and MHA® methionine supplements, AGRADO® Plus 2.0 antioxidant, and MINTREX® and MAAC® chelated trace minerals. Novus works to improve animal performance, health and well-being globally.

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NUTECH BIOSCIENCES, INC.

BOOTH #1104 www.nutechbiosciences.com NuTech Biosciences, an American based company, is THE manufacturer of real amino acid chelates. Supported by the people who brought real chelates to the market more than 30 years ago. The most bioavailable mineral form and the most extensive line of minerals on the market for the improvement of the immune, hormone and enzyme systems of all species of animals.

BOOTH #151 www.okbrandwire.com

OMNI ANIMAL HEALTH

BOOTH #465 www.omnianimalhealth.com Formed by a group of cattlemen investors to elop and market innovative products designed to reduce the use of antibiotics in animal production.

The first products acquired were of the DuoPort GPX family and amino acid chelated mineral formulation. Other products include Prevent, and immune stimulant that can be fed. Amplimune and injectible immune stimulant.

OREGON FORAGE SEEDS

BOOTH #140 www.oregonforageseed.com Oregon Forage Seed Commissions; Oregon Ryegrass, Tall Fescue, Clover and Orchardgrass Commissions are state commodity commissions that promote the latest trends and uses of these Oregon-grown forage seeds. These industries are interested in providing livestock producers information to help maintain sustainable and profitable businesses.

OZARK HILLS INSURANCE

BOOTH #2323 www.ozarkhillsinsurance.com We are cattle ranchers just like yourself, we understand the financial hardships a drought can cause on an operation’s bottom dollar. We specialize in the PRF program, which is a federally subsidized program from RMA. It pays when there is a shortage of rainfall, has no upfront costs to enroll and allows pasture and hay ground to be insured.

PARKER MCCRORY MFG. CO.

BOOTH #1204 www.parmakusa.com Parmak, the world’s oldest name in electric fencing and largest selling brand, offers a complete line of electric fence chargers, including battery, solar powered and 110-120 volt models. Baygard by Parmak, the leading brand of electric fence accessories includes polywire, polytape, 1/4” electric rope and much more. Parmak/Baygard is 100% American made.

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BOOTH #2567 www.nutritionplus.biz Nutrition Plus is an American owned and operated company based on customer relationships and quality livestock minerals and supplements.

With dependable delivery and competitive pricing our Nutrition Plus Team will strive to help customers maximize their animals Health and Performance.

Our Company Logo: “Branded For Quality” is not just a phrase but a commitment in all that we do.

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OKLAHOMA CATTLEMEN’S ASSOCIATION

BOOTH #2551 www.okcattlemen.org Oklahoma ranchers drafted the OCA constitution in 1952. For the past 67 years, we have remained loyal to our constitutional priorities and encourage you to become a part of Oklahoma’s leading beef cattle organization.

BOOTH #1567 www.pasturemap.com PastureMap is easy to use ranch management software 10,000 producers use to drive profitability. Meet compliance reporting with inventory management, livestock and grazing records all on one map-based platform. With rainfall and performance analytics on any device, PastureMap helps ranch teams make the informed management decisions that drive profitability.

PERFORMANCE LIVESTOCK ANALYTICS

BOOTH #1626A www.performancelivestockanalytics.com Performance Livestock Analytics provides a digital platform for the livestock industry. Performance Beef combines cloud-based technology with on-farm information to simplify data collection and provide real-time analytics for producers. The easy-to-use platform makes raising cattle easier by automating feeding to financials. Visit the PLA booth to be among the first to see and demo the newest features at the show.

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NUTRITION PLUS

PASTUREMAP

PHIBRO ANIMAL HEALTH CORPORATION

BOOTH #2442 www.pahc.com Phibro Animal Health Corporation is a diversified global developer, manufacturer and marketer of a broad range of animal health and mineral nutrition products for use in the production of poultry, swine, cattle, dairy and aquaculture.

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i nj a n s p l a800-235-6140

PLAIN JAN’S

BOOTH #1022 www.plainjans.com PlainJans is here to show you the “famous” custom printed chore gloves that have become popular with all kinds of business in the agriculture industry.We have just expanded our line to 4 colors, all offering two sizes. NEW this year we have the SUPER and COOL GRIP GLOVES. Come by and get your very own pair. plainjans.com

PNEU-DART, INC.

BOOTH #1421 www.pneudart.com Pneu-Dart, Inc. is proud to present an American made solution for the cattlemen of today. Manufacturing drug delivery systems since 1967, Pneu-Dart products are as simple to use as they are functional and reliable. Ensure your herd health and reduce stress by delivering medication remotely with Pneu-Dart!

PRIDE OF THE FARM

BOOTH #1015 www.hawkeyesteel.com Pride of the Farm manufactures over 30 models of 100% energy free, heated steel and poly, utility and field drinkers including stock tanks. The company manufactures 3 popular models of mineral feeders. Fabric buildings with widths from 19 to 150 feet are manufactured along with hopper bottom feed tanks in diameters from 6 to 18 feet.

PRIEFERT RANCH EQUIPMENT

BOOTH #677 www.priefert.com

Priefert is one of the largest farm, ranch and rodeo equipment manufacturers in the world. Considered the leading innovator in the livestock handling industry, Priefert continues to develop and produce equipment that is safe and durable for both the animal and the operator.

PRO EARTH ANIMAL HEALTH

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POPULAR AG FINANCE

BOOTH #900A www.popularagfinance.com Popular specializes in Creative Financing Solutions for farmers/ranchers nationwide including real estate financing from $1-100 million with 30 year fixed rates and shorter term bridge loans for operators needing to restructure and/or term out shorter term financing. How can we help with your financing needs?

trade show exhibitors

POST EQUIPMENT

BOOTH #557 www.postequip.com Post Equipment is the Cattleman’s Headquarters! Offering many brands of TMR mixers, manure spreaders, bale processors, and replacement parts to minimize down time. Post Equipment understands the demands and challenges of the cattle industry! Post Equipment warehouses over 1.5 million in replacement parts, and also provides 24 -7 on call parts personal. Stop by and visit today!

POSTIVE FEED, LTD.

BOOTH #1266 www.pf4feed.com Postive Feed is the “Original Cooked Tub” manufacturer since 1973.

All-In-One 30% & PVM 28% cattle tubs are highly fortified with protein, vitamins, & daily essentials. Our tubs are FREE-CHOICE - designed to enhance forage utilization. Buy PF Tubs & let us do the work for you!

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POWDER RIVER

BOOTH #2558 www.proearthanimalhealth.com CattlActive®, is an all-natural oral drench for use in cattle. CattlActive® works by raising the ruminal pH to optimum levels while stimulating feed and water consumption. It also aids in the evacuation of harmful microbes encountered in the sale barns, calving grounds, & shipping facilities.

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PROGRESSIVE CATTLEMAN

BOOTH #959 www.progressivecattle.com Progressive Cattleman is the beef cattle publication from the Progressive Publishing family of successful magazines. Progressive Cattleman captures the essence of the cattleman ranching experience. This monthly publication servers the entire country and is tailored for all segments of the beef industry and consistently provide compelling features and photography, timely news, expert industry voices and entertaining commentary.

PROTECT THE HARVEST

BOOTH #1011 www.protecttheharvest.com Protect The Harvest is a non-profit organization committed to keeping America free and prosperous, as well as secure, both in food and energy production, by celebrating, supporting, and advancing the interests of America’s farmers, ranchers, food producers, hunters, anglers, pet owners and energy producers. ®

BOOTH #2249 www.provimiUS.com

Provimi is your trusted nutrition partner from pasture to packer. Provimi provides nutrition consultation and solutions, including personalized rations, minerals and additives. Our nutrition solutions include brands you know, like Vigortone, Promote and BeefMAX. Visit Provimi to see how we can help turn insights into results for your beef operation.

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PURDUE UNIV CENTER FOR FOOD & AG BUSINESS BOOTH #2422

BOOTH #2367 www.powderriver.com Powder River continues being a leader in the livestock handling equipment industry. We have been providing quality livestock handling solutions since 1938, ranging from Hydraulic Squeeze Chutes, Manual Squeeze Chutes, Cattle Working Systems, Calf Tables, Heavy Duty Gates, Panels and Feeders. We also have many quality products for horses to include round pens, stalls, shelters and feeders.

agribusiness.purdue.edu

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PROVIMI

PURINA ANIMAL NUTRITION LLC BOOTH #1427;1551

RAINE TANK & FABRICATION FEED

www.purinamills.com/cattle Innovation is the key to a sustainable beef cattle industry and it’s our passion at Purina Animal Nutrition. Since the establishment of our research center, near Gray Summit, Missouri, in 1926, our focus has been on bringing industry leading nutritionalproducts and programs to America’s cattle farms and ranches.

PYRANHA

BOOTH #1263 www.pyranhainc.com For over 40 years Pyranha, Inc has been innovating and providing pest control solutions for the livestock industry. Our commitment to providing our customers with the best quality and most advanced technologies to effectively control their insect problems.

QUALITY LIQUID FEEDS, INC.

BOOTH #1627 www.qlf.com Quality Liquid Feeds, Inc. (QLF) manufactures and markets liquid supplement and tub solutions for all beef enterprises: feedlot, cow/calf, stockers and backgrounders. Programs include free-choice products, TMR addition for bunk-fed cows and calves, starters, suspensions for fed cattle, and forage treating. QLF provides technical services, sales and market support, and equipment services.

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R&R MACHINE WORKS

BOOTH #1249 www.r-rmachine.com R&R Machine Works manufactures and services Steam Flaking, Cracker, portable KanRoll Mills, Steam Chest. R&R supplies the highest quality of chill casted rolls. Premier in rollermill automation technologies with our RR1000 product line. Help with all major/minor Millwright needs. R&R Machine known worldwide for our quality. Known for helping our customers have the most efficient and highest quality of products.

RA BROWN RANCH

RABO AGRIFINANCE

BOOTH #1043 www.RaboAg.com As a leading financial provider for producers and agribusinesses in the U.S., Rabo AgriFinance (RAF) adds value using industry expertise, clientfocused solutions, and by creating long-term relationships. RAF offers a portfolio of services to provide the right products to prepare and take advantage of market opportunities. A subsidiary of Rabobank, RAF is the premier bank to the global ag industry.

RAGLAND MILLS, INC.

BOOTH #558 www.raglandmills.com Ragland Mills, Inc. has provided livestock supplements, including bagged minerals, mineral blocks, protein blocks, poured protein supplements, fly control and medicated products to discerning livestock growers for more than 60 years. With emphasis on quality, nutritious ingredients, outstanding formulations and practical, effective processes, Ragland provides reliable results at fair prices.

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RAM TRUCKS

BOOTH #1926 www.ramtrucks.com Ram Agriculture. Built to Serve. RAM Trucks – The back-to-back winner of MotorTrend’s Truck of the Year!

Come visit the Ram Agriculture booth for more information on special discounts for NCBA members.

RAMAEKERS NUTRITION

BOOTH #1265 www.ramaekernutrition.com Ramaekers Nutrition presents a cutting edge patented natural immune enhancer based on Transfer Factors. These colostrum derived lymphokines are the intelligence of the immune system. Our calf and adult cow Livestock Immune Primer is a quantum leap forward in maintaining and restoring immune health. Improve fertility, treatment successes, ADG, grade and your bottom line.

RANCHER’S CHOICE

BOOTH #2424 www.ranchers-choice.com

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RAWHIDE PORTABLE CORRAL, INC.

BOOTH #713 www.rawhideportablecorral.com Rawhide Portable Corral offers two options of corrals: the Processor, which has a full, sheeted alley and the Original, which may be used without and with a temporary alley. Save time and money by investing in a Portable system that you can use anywhere.

RED ANGUS ASSOC. OF AMERICA

BOOTH #1604 www.redangus.org Red Angus delivers solutions to the ever-evolving beef industry through Multi-Breed Genetic Evaluations accounting for heterosis & delivering the industry’s first set of EPDs that are comparable across breeds. RAAA offers the industry’s original, most affordable & flexible added value marketing programs - the Red Angus FCCP and Allied Access.

RED BRAND

BOOTH #1067 www.redbrand.com Red Brand is the premium line of agricultural fencing and is the most recognized brand of farm fence in the United States. Since 1889, Red Brand has been standing guard with quality, American-made fence products. Red Brand is the product of choice when selecting the best in farm fence.

RED DOC FARM

BOOTH #160 www.reddocfarm.com Red Doc Farm is a industry based “value driven” seedstock operation. We utilize the most modern technologies and test our modern Santa Gertrudis cattle in our real world High Desert environment, commercial feedyards, and on the USDA Grid system. We offer high marbling, heat tolerant, efficient, performance genetics geared for the commercial cattleman.

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BOOTH #447 www.rabrownranch.com R.A. Brown Ranch is a progressive family ranching business that has been producing some of the most superior cattle and Quarter Horses in the industry since 1895. We raise and sell three breeds of cattle: Angus, Red Angus, SimAngus. The ranch holds two annual sales on the second Wednesday of March and October at the ranch in Throckmorton, Texas.

BOOTH #2622 www.rainetank.com

2020 Commemorative Print Signing Stop by the Corteva booth #231 to pick up a signed commemorative print by photographer Emily McCartney.

SIGNING TIMES: Wednesday | 4:30pm – 8:00pm Thursday | 9:00am – 12:00pm; 1:00pm – 6:00pm Friday | 9:00am – 12:00pm; 1:00pm – 4:00pm

Member Benefit

#CORTE VAH

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To learn more about NCBA Member Benefits visit the NCBA Booth (#2255), the Information Kiosk or the Member Benefit Station in the main lobby corridor.

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RITCHIE INDUSTRIES

REDD SUMMIT ADVISORS

BOOTH #2666 www.reddsummit.com As experienced ranchers and PRF insurance customers ourselves, we take a unique approach to PRF. We are ranchers helping fellow ranchers by tailoring each policy to your specific needs. RSA is widely known as the PRF experts and it shows in our customer satisfaction. Let us be your advocate! Contact us today at (435) 625-1022 or learn more at reddsummit.com

REPROSCAN

BOOTH #2326 www.repro-scan.com ReproScan is a veterinary ultrasound company specializing in cattle ultrasound equipment. Our goal is to help you improve cattle reproduction with our simple, durable, and affordable ultrasound equipment.

ReproScan specializes in extension arm ultrasound technology to make pregchecking your cattle quicker, easier, and more accurate.

RFD-TV

BOOTH #BALCONY www.rfdtv.com RFD-TV is the first and only national 24 hour television network devoted exclusively to agribusiness and the rural lifestyle. The award-winning Market Day Report is the only live, daily news program focusing on agribusiness, with real-time market updates and analysis from the CBOT and CME, ag focused weather and the latest in agribusiness news.

RICE LAKE WEIGHING SYSTEMS

BOOTH #1770 www.ricelake.com

Rice Lake’s full selection of livestock scales are built with rugged durability suitable for rigorous physical challenges of the ranching industry. Legal for Trade livestock scale models range from stationary to mobile and single to multi-animal, featuring instrumentation package options suitable for the size and scope of any ranching application.

RIDLEY BLOCK OPERATIONS

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RITCHEY LIVESTOCK ID

BOOTH #768 www.ritcheytags.com Ritchey Ear Tags are the only tags, which allow numbers or letters to be permanently engraved into the dual colored tag. This unique method is done when information is engraved through the top color layer, exposing the center layer - permanently embedding the number or letter into the tag. Ritchey Tags are the only identification system that allows for permanent do-it-yourself or factorydone pre-numbering.

ROACH AG MARKETING LTD

BOOTH #976 wwww.roachag.com Roach Ag. Marketing is an independent, full-service commodity advisory firm founded in 1978 to help farmers do a better job of marketing their crops and livestock. We have 6 offices located across the Corn Belt to better serve our clients and provide intelligence about crop and livestock markets.

ROCKIN’FEET / UNIQUE4U, LLC

BOOTH #217 www.rockinfeet.com ROCKIN’FEET liquid orthotics massage the feet, provide perfect arch support and cushioning. Pain relieving massaging comfort for plantar fasciitis, heel pain, neuropathy, knee, hip, lower back pain and more. We also offer the wonderful PURPLE seat cushion. Come try “PURPLE” or take a free ROCKIN’FEET test walk! You’ll be amazed!!!

ROONEY ANGUS RANCH

BOOTH #801A www.rooneyangusranch.com Mark your calendars for the first BULL sale set for Saturday, March 7, 2020 in Desdemona, TX! First breeding season guarantee - Free nationwide delivery - Performance tested -n Ultrasound carcass tested - All sale bulls will have genomic enhanced EPDs -Calf crop and feeder cattle marketing assistance.

ROPER/STETSON/TIN HAUL APPAREL & FOOTWEAR

BOOTH #100 www.karmaninc.com

Karman, Inc. owns Roper Apparel and Footwear, Stetson Apparel and Boots, and Tin Haul which are three of the most recognized brands in the western industry. Roper, Stetson and Tin Haul can be purchased online, at Farm and Ranch stores, and Western retailers at more than 1,500 retail locations.

ROSTECH ELECTRONICS

BOOTH #2630 www.rostech.com RosTech Electronics, established in 1967, is a leading CCTV (closed-circuit television) systems manufacturer and supplier with offices in the U.S. and Canada. We offer the latest in video surveillance equipment from armoured night-vision color cameras to internet remote monitoring systems.

ROTO-MIX, LLC

BOOTH #843 www.rotomix.com Manufacturers and distributors of the most complete line of livestock feed mixers built in the USA. ROTO-MIX horizontal mixers from 274 to 920 cubic feet, vertical mixers from 315 to 1505 cubic feet, & feeder/ delivery boxes from 800 to 1200 cubic feet.

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BOOTH #2053 www.crystalyx.com CRYSTALYX® and SWEETLIX® offer a variety of selffed block supplements, loose minerals and dried molasses. They have a number of patented technologies, including the CRYSTALYX® BioBarrel®, newly released CrystalBlox® compressed low-moisture supplement and exclusive products such as SWEETLIX® Rumensin® and Bloat Guard® pressed blocks. These products help increase producer returns by maximizing forage utilization and minimizing supplement delivery costs.

BOOTH #1631 www.ritchiefount.com

Since 1921, Ritchie Industries has manufactured a complete line of livestock waterers to the highest specifications in the industry, setting the standard in quality. When you buy a Ritchie fountain, you know you’re getting the most dependable product on the market...not to mention the best value, service and warranty.

CATTLECON21 | NASHVILLE

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GAYLORD OPRYLAND RESORT & CONVENTION CENTER

#CATTLECON21

WWW.NCBA.ORG

94 | #CATTLECON20

SIOUX STEEL COMPANY

RUSH-CO

BOOTH #813 www.rush-co.com Rush-Co (Livestock Shade/Buildings) is family owned manufacturing company located in Springfield, SD. Rush-Co works diligently to simplify the life of ranchers and farmers around the nation by providing protection for their cattle and assets; putting money in the producers pocket.

SAN ANTONIO STEEL CO.

BOOTH #1359 www.sasteelco.com The 50-Year Fence by StaTite50 is the only fixed knot and barbed wire fence of its kind on the market today backed by a 50-year warranty. From wildlife management to agricultural application and commercial use, The 50-Year fence is equipped to meet virtually any fencing need.

SANTA GERTRUDIS BREEDERS INTERNATIONAL

SORT’N BUDDY, LLC

BOOTH #223 www.sortnbuddy.com Sorting cattle just became easier with this revolutionary state of the art remote controlled gate attachment. But that’s not all it can do with its Wifi capability your able to use this as an access gate by downloading our app to your smartphone.

SOUTHWEST FENCE AND SUPPLY

BOOTH #805 www.santagertrudis.com The Santa Gertrudis breed was developed on the King Ranch in South Texas and is known for its ability to perform in the most challenging of environmental conditions. The breed’s versatility insures it is productive and profitable, resulting in a marketable feeder and valuable F1 replacement female. Offering the reliability of GE-EPDs, Santa Gertrudis are DATA DRIVEN and PROFIT PROVEN.

BOOTH #2367A www.southwestfenceandsupply.com Ag fencing at its best. Barbwire, woven wire, pipe and rail, animal handling design build, proprietary suspension fencing system.

Polyethylene stays, all-driven braces designed by Chris Hanneken/family for Southwest Fence and Supply. 30 years plus proven performance.

Outstanding installation crews. Aesthetically pleasing. Minimal longterm maintenance.

SPECIALTY RISK INSURANCE

SARTEC CORPORATION

BOOTH #144 www.sartec.com SarTec Corporation was founded in 1983 and is located in Anoka, Minnesota, USA. SarTec manufactures a line of yucca-based products and equipment that have wide-spread use from the golf-course to the cattle industry. Since its beginning, SarTec has been committed to providing cutting edge natural products and equipment tailored for specific agricultural uses.

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SHORTY’S CABOY HATTERY

SIDUMP’R TRAILER

BOOTH #900 www.sidumpr.com Sidump’r Trailer was purchased in 2010 by Niewohner Brothers. The company was moved from Plainview, NE to Columbus, NE in summer of 2013 where it sits on 40 acres and a 350,000 sq. ft. facility. This now allows us to build the trailers along with our batch boxes, grain carts, drag lines and ag sidumprs.

BOOTH #1658;268 www.rangelandinsurance.com Silveus Insurance Group, Inc. is a national leader in agricultural insurance and one of the oldest providers of crop insurance. Rangeland Insurance is subsidized by the USDA’s Risk Management Agency (RMA).

It primarily insures against below average rainfall, and covers grazing land and perennial hay production.

BOOTH #1060 www.specialtyriskinsuranceagency.com Specialty Risk Insurance Agency is a full-service insurance team headquartered in Carthage, Missouri. Our agents live and work in the very industries they insure. This aspect gives our agency an unmatched depth of industry knowledge. We understand the risks that threaten your operations and know how to ensure you are protected.

SPRING GROVE RANCH

BOOTH #1109 www.springgroveranch.com

SSG FUSION LTD.

BOOTH #261 www.ssgfusion.com Integrated Feedlot Management Software. Fusion Feed with GPS that records and bills out actual ingredients in each load. Fusion Core with Lot based projection calculator. Fusion Chuteside with almost unlimited sorting and tracking capabilities. Fusion Commodity with for tracking contracts and reconciling scale ticket.

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STAY TUFF FENCE

BOOTH #858 www.staytuff.com Stay Tuff Fence manufactures high tensile wire fixed knot fence for all farm and ranch fencing applications, providing superior vertical strength, allowing the fence to literally stand by itself and providing much greater resistance to stock pressure preventing penetration of the fence.

STGENETICS

BOOTH #1165 www.stgen.com Sexing Technologies is the world leader in sexed semen and sexed embryo production. ST is operating a Genetic Development Center with the largest private Grow Safe system in the southern United States. ST is also one of the largest live cattle exporters in the world with markets in the different countries for beef and dairy cattle.

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BOOTH #114 www.shortyshattery.com Shorty’s Caboy Hattery has been located in the historic OKC Stockyards for over 20 years. Shorty builds custom hats and specializes in renovations. We pride ourselves on building you the perfect hat with “The Perfect Fit.”

SILVEUS INSURANCE GROUP, INC.

BOOTH #1267 www.siouxsteel.com Sioux Steel company is a leading manufacturer of quality livestock equipment, including: gates, panels, working equipment systems, mineral feeders, hay feeders and waterers. Sioux Steel Company is famous for high quality equipment and for offering Lifetime Guaranteed Gate warranties on gates.

It’s never too early to plan for CattleCon21 and you won’t want to miss

Cowboy’s

NIGHT at the

STAY TUNED FOR DETAILS! convention.ncba.org

STONE FEATHER ROAD

BOOTH #213 www.stonefeatherroad.com Stone Feather Road is a collection of one of a kind jewelry and cowhide bags designed by owner, Paula Lorenz. The collection also includes select home furnishings, apparel, cowhides and novelty gifts and accessories. Exquisite pieces that you will want to acquire and collect.

STONE MANUFACTURING

BOOTH #1305 www.stonemfg.net Stone has been a family owned and operated American company that has manufactured quality and innovative equipment for the veterinary and producer industry since 1932. That innovation continues with the introduction of new equine products and a cutting edge line of antimicrobial products for all animals.

STRAIT-HEFTE TRIED & TRUE PRODUCTION SALE BOOTH #763 www.straitranches.com

STRAITS FINANCIAL, LLC

BOOTH #468 www.straitsfinancial.com A full Clearing Member of CME and CBOT, Straits Financial LLC offers brokerage services for a wide range of exchange-listed products, including agricultural and soft commodities, energy, metals and financial futures.

STROBEL MANUFACTURING

SUPERIOR LAND NETWORK

BOOTH #320 www.superiorland.com Land Network Uniting the people who know agricultural land across the U.S., the Superior Land Network connects buyers, sellers, brokers and land experts to create more value for our clients and network partners. With marketing options from traditional real estate listings to land auctions and access to 1031 tax-deferred exchange services, the Superior Land Network has the tools to get you results.

SUPERIOR LIVESTOCK

BOOTH #519 www.superiorlivestock.com In 1987, Superior Livestock Auctions introduced satellite video marketing to the livestock industry, forever changing the way cattle are marketed. Superior is the largest livestock auction in the United States with over 385+ representatives and marketing more than 40 million head of cattle over the last 29+ years. Market Your Cattle the Superior WAY!

BOOTH #851 www.supremeinternational.com Supreme International Limited is a vertical feed mixer manufacturer based in Wetaskiwin, Alberta. Supreme serves customer internationally and across the USA and Canada. Supreme has become the benchmark for quality throughout the world and the name Supreme has become synonymous with the words PERFORMANCE and RELIABILITY.

SWEETPRO FEEDS

BOOTH #1404 www.sweetpro.com SweetPro supports health and performance by maximizing nutrient utilization. SweetPro features organically complexed minerals, ProBiotein (prebiotics, digestive enzymes, balanced amino acid profile), Distillers Solubles and Distillers Dried Grains. NO molasses! SweetPro eliminates mineral feeders and waste. University trials demonstrate increased feed efficiencies of up to 25% with use of SweetPro blocks.

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SWIFT BUILT, LLC

BOOTH #301A www.swiftbuilttrailers.com

Designed by ranchers for ranchers. Swift Built ranch trailers are one of the few trailers designed to cross unpaved territory while maximizing the animal’s safety.

TCU RANCH MANAGEMENT PROGRAM

BOOTH #463 ranch.tcu.edu The TCU Ranch Management Program prepares professionals to manage a broad range of global resources on an ecologically and economically sound basis while conserving and improving resources.

TE PARI PRODUCTS INC.

BOOTH #1824 www.tepari.com Te Pari USA offers a range of livestock weighing and animal health applicators designed to turn your investment into profit. Our range includes Cattle Chute scales and the ‘all new’ Revolution Dosing Gun for Pour on and Drench.

TEXAS A&M UNIVERSITY

BOOTH #1660 www.animalscience.tamu.edu The Department of Animal Science at Texas A&M University leads the way in research, teaching and extension for the beef industry. With over 1100 undergraduate and 125 graduate students, our faculty are training future leaders in reproductive biology, genomics and breeding, nutrition, livestock management, meat science and food safety.

TEXAS GRAZING LANDS CONSERVATION INITIATIVE (GLCI)

BOOTH #143 www.nrcs.usda.gov Texas Grazing Land Coalition (TXGLC) promotes sound grazing land stewardship through technical assistance, educational opportunities and collaborative research efforts. TXGLC is producer driven with ten regional coalitions made up of grazers tackling local challenges and sharing successful strategies. We are proud to work in partnership with USDA-NRCS.

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BOOTH #2652 www.strobelmfg.com Protect your investment – maximize your gains – with the Strobel Super Shade.Research is clear: shade improves cattle comfort – and increased rate of gain. Reduce ground temperatures by 30 degrees or more and service over 100 head of cattle. The self-storing, ShurCo tarp has sturdy tension straps that ratchet down securely. The purposebuilt base and sturdy Strobel-Strong frame keeps the 40 x 40 structure stable . . . even in high winds. The concrete base weighs over 7,000 pounds and has fork lift pockets and chain eyelet for easy portability.

SUPREME INTERNATIONAL

trade show exhibitors

Save th! e Date

www.ncba.org #BEEFMEET

98 | #CATTLECON20

TEXAS STATE SOIL & WATER CONSERVATION BOARD

BOOTH #901AB www.tsswcb.texas.gov The Texas State Soil and Water Conservation Board (TSSWCB) is the state agency that administers Texas’ soil and water conservation law and coordinates conservation and nonpoint source water pollution abatement programs statewide. The TSSWCB assists the 216 Soil and Water Conservation Districts through field representatives, regional offices and programs administered by the TSSWCB to help them meet their conservation goals.

TEXAS TECH UNIVERSITY

BOOTH #407 www.afs.ttu.edu Texas Tech University is located in one of the most dynamic cattle feeding areas in the world. The Department of Animal and Food Sciences, in cooperation with the International Center for Food Industry Excellence, is dedicated to working with industry leaders as well as producers in every sector of the industry.

TEXAS VET LAB, INC.

BOOTH #2225 www.texasvetlab.com Texas Vet Lab, Inc. has 38 years of experience in the field of animal health and bovine vaccine production.

TVL also has an on-site lab that runs diagnostic samples for virus and bacteria isolation. The company provides antibiotic sensitivities to assistveterinarians and clients in selection of antibiotic therapy.

THE BRANCH RANCH

BOOTH #571 www.branchrcattle.com The Branch Ranch has raised registered Brangus cattle for over three decades. We specialize in the production of range ready, or as we like to say “Rough & Ready” bulls, produced from a rugged cow herd. A Brangus product so reliable, we guarantee you’ll be satisfied!

THE CATTLEMAN’S RESOURCE, INC.

THE COWBOY’S WIFE

BOOTH #113 Trish Charleston is a city girl turned country after meeting the Cowboy of her dreams. Her experiences on the farm quickly turned into shenanigans worthy of publication. As a Christian, mom, wife, ranch hand, blogger and writer, Trish gives you a taste of life on the farm, loving a Cowboy, raising children all with a sense of humor.

THE HARTFORD LIVESTOCK DEPARTMENT

BOOTH #1826 www.thehartford.com/livestock The Hartford has insured livestock since 1916. Our experience, local underwriters, and in-house claim adjusters enable us to offer products and services solely dedicated to the livestock industry and its unique risk management needs.

BOOTH #2327 www.jcsmith.co Since 1974 The J.C. Smith Company has been formulating a number of products for cattle ranchers and farmers. The products we have to offer are liquid cattle feed supplements, chelated micronutrients, and diesel exhaust fluid. We have a number of common liquid cattle feed supplement formulations, along with the option for customizations.

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THE KERSHAW LAW FIRM

BOOTH #221

THE UNIVERSITY OF TENNESSEE

BOOTH #122 animalscience.utk.edu A degree in Animal Science from The University of Tennessee-Knoxville will position you to be competitive for jobs in areas as diverse as government and academia, and in the animal and biomedical industries. Our small-school atmosphere emphasizes one-on-one advising and hands-on training with leading teachers and researchers.

Visit us to see what you can do with an Animal Science degree.

TIMELESS FENCE SYSTEM

BOOTH #560 www.timelessfencesystem.com Timeless Fence System products are manufactured from Rigid PVC, unlike traditional fence materials, such as wood and steel posts, it will not rust or rot. The Timeless Fence System post IS the insulator. Learn more and order a free sample kit.

TIRE SIDEWALL DEPOT

BOOTH #1261 www.tiresidewalldepot.com Tire Sidewall Depot offers nylon, bias ply (no wires) truck-tire sidewalls as a cost-effective and cleaner alternative to burdensome whole tires often used for bunker silo coverage. This system enhances the nutritional content of cattle feed and eliminates exposure to such breeders of disease as rusting metal and stagnant water.

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TOMLYN VETERINARY SCIENCE

BOOTH #2115 www.tomlyn.com Our goal is to create better pet care products and bring innovative pet and livestock care solutions for veterinarians and animal owners.

Several years ago, the remarkable rise of Tomlyn caught the attention of one of the largest veterinary pharmaceutical companies for animal health in the world, Vetoquinol.

TOP DOLLAR ANGUS

BOOTH #1167 www.topdollarangus.com Top Dollar Angus - Feeder Program If you have consistently invested in high-performance Angus/Red Angus genetics, Top Dollar Angus will make your cattle stand out from the pack and get you the name recognition and premiums you deserve.

No matter how you market your cattle, our goal is to create more demand and higher prices for your cattle.

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BOOTH #1826A www.cattlemansresource.info Our computer software, “OrderXpress”, is still the premier for Cattle Dealers, Order-Buying and buying Cattle Contracts for future delivery.

We also have additional modules for Stockers (“StockerXpress”) and Back-grounding (“FeederXpress”) operations. Standardized versions are available or we can customize any modules to fit your business needs.

THE J.C. SMITH COMPANY

Delivering

trade show exhibitors

2020 Auction Schedule

OFFERING A WEEKLY AUCTION EVERY THURSDAY THERE IS NOT A VIDEO AUCTION 100 | #CATTLECON20 800-422-2117

| WWW.SUPERIORLIVESTOCK.COM

TOP THIRD AG MARKETING

BOOTH #1561 www.topthird.com Top Third Ag Marketing’s mission is to help North American grain producers and cattleman manage the risks associated with producing agricultural products. Whether grains, livestock, milk, cotton or energies, Top Third Ag Marketing is prepared to work with you to develop a marketing plan that addresses your individual risk.

TOPCON AGRICULTURE

BOOTH #250 www.topconag.com

Topcon Agricuture is proud to offer Digi-Star brand weighing solutions to progressive producers in need of mobile weighing, feed delivery systems and livestock scales. Stop at Topcon’s booth to see the latest in cattle feeding and livestock weighing products and Precision Ag technology.

TOTAL FEEDS, INC.

BOOTH #1108 www.totalfeeds.com Total Feeds has created futuristic feed and mineral products for all species that utilize the most effective processing technology available to insure maximum digestibility and bioavailability of nutrients; as well as insuring maximum performance in all animals. They also offer Total People Plus for humans.

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TRANS OVA GENETICS

BOOTH #164 www.transova.com Trans Ova Genetics offers advanced reproductive technologies to help breeders multiply the success of their elite cattle. These technologies include embryo transfer, IVF, genetic preservation and cloning.

Headquartered in Sioux Center, Iowa, Trans Ova has regional centers in Missouri, Maryland, California, Washington and Texas and several satellites throughout the United States.

TRIOLIET BV

TWIN MOUNTAIN FENCE CO.

BOOTH #1452 www.twinmountainfence.com With over 70 years of experience in the fencing industry, we offer a wide range of fencing options including electric, conventional, and commercial/residential, and introducing our new Electra-Lock Fence Systems. Manufactured right here in the USA, Electra-Lock is a revolutionary fencing system designed to improve livestock containment at a fraction of the cost of traditional fencing methods.

U.S. FISH & WILDLIFE SERVICE

BOOTH #976A www.fws.gov/partners The Partners for Fish and Wildlife Program is the U.S. Fish and Wildlife Service’s private lands program. The program provides both financial and technical assistance to ranchers and farmers for things such as alternative water sources, fencing, grass seeding, wetland restoration, invasive species control and riparian/ stream restoration.

BOOTH #1810A www.usmef.org A non-profit trade association working to identify and develop international markets for the US beef, pork, veal, lamb, processed and variety meats. As the most vertically integrated trade association in the meat and livestock industry, USMEF represents beef, pork and lamb producers; meat packers, processors, purveyors and traders; feed grain and oilseed promotional groups; farm organizations; and agribusiness companies.

U.S. PREMIUM BEEF

BOOTH #1820 www.uspremiumbeef.com

U.S. Premium Beef, LLC is a producer-owned beef marketing company that enables producers to retain ownership of their cattle through value-added processing. USPB is a partner in the ownership of National Beef Packing Company, LLC,the nation’s fourth largest beef processor. Producers from 36 states have marketed cattle on USPB’s value-based grids.

UNIV OF WY & SUSTAINABLE RANGELANDS ROUNDTABLE

BOOTH #1666 uwyo.edu/esm and sustainablerangelands.org We address current and future issues in ecosystem science and management, animal science, and rangeland sustainability.

We strive to improve knowledge and understanding of the function and management of ecosystems through the integration of rangeland ecology, watershed management, soil science, entomology, livestock herbivory and production, and indicators of sustainability.

UNIV OF WY ANIMAL SCIENCE & AG EXPERIMENT STATION

BOOTH #1668 www.uwyo.edu/anisci The Department provides cutting edge education, research and extension efforts in the science, production, management and products of animals in Wyoming. The Station sustains and supports research and extension across the scope of the agricultural industries of Wyoming.

Efforts of both are focused on students and stakeholders.

UNIVERSITY OF NEBRASKA LINCOLN

BOOTH #1616A www.animalscience.unl.edu With cutting edge research, innovative teaching, and educational outreach programs, the University of Nebraska-Lincoln, Department of Animal Science serves the state and nation. Number one in cattle slaughtered and red meat production, beef is Nebraska’s most important agricultural product. Undergraduate programs provide opportunities for students with a wide variety of interests regardless of their species of interest.

US ROUNDTABLE FOR SUSTAINABLE BEEF

BOOTH #1625 www.usrsb.org The U.S. Roundtable for Sustainable Beef (USRSB) is a multi-stakeholder initiative developed to advance, support and communicate continuous improvement in sustainability of the U.S. beef value chain.

USDA AMS/NASS

BOOTH #958 www.ams.usda.gov The National Agricultural Statistics Service provides timely, accurate, and useful statistics in service to U.S. agriculture. NASS conducts hundreds of surveys every year covering all facets of U.S. agriculture.

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BOOTH #420 www.trioliet.com Trioliet BV is a manufacturer of Vertical Feed Mixers. Specializing in XXXL Commercial units. The largest units are capable of mixing 60,000lbs+.

Available as trailer, stationary, and truckmount. Making a perfect mix is our top priority, followed closely be reliability. The most consistent mixer in the industry with the least down-time.

U.S. MEAT EXPORT FEDERATION

FUTURE MEETING DATES MARK YOUR CALENDAR FOR THESE IMPORTANT EVENTS!

Cattlecon Locations

VI

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San Diego

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January 26-28, 2022

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February 3-5, 2021

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February 1-3, 2023 February 5-7, 2025

LEGISLATIVE CONFERENCE March 31-April 2, 2020: Trump International Hotel, Washington, D.C. March 16-18, 2021: Trump International Hotel, Washington, D.C.

January 31-February 2, 2024

YOUNG CATTLEMEN’S

May 27-June 4, 2020: Denver, Chicago & Washington, D.C.

July 27-30, 2020: Gaylord Rockies Aurora, Colorado

FOR MORE INFORMATION VISIT WWW.NCBA.ORG 102 | #CATTLECON20

USDA FPAC

BOOTH #801 www.farmers.gov With the mission of “Helping People Help the Land,” the Natural Resources Conservation Service provides services that enable people to be good stewards of the Nation’s soil, water, and related natural resources on non-Federal lands. With our help, people are better able to conserve, maintain, or improve their natural resources.

USDA, PACKERS AND STOCKYARDS PROGRAM

BOOTH #962 www.ams.usda.gov/services/enforcement/psd

Packers and Stockyards Program (P&SP) promotes fair business practices, financial integrity and competitive environments to market livestock, meat, and poultry. Through its oversight activities under the Packers and Stockyards (P&S) Act, including monitoring programs, reviews, and investigations, P&SP fosters fair competition, and provides payment protection.

VALLEY VET SUPPLY

BOOTH #2467 www.valleyvet.com Valley Vet Supply provides same-day shipments direct to your door.

Your complete source of professional animal health products, Powder River Livestock Equipment, Farm/Ranch work apparel and much more.

Source your prescription pharmaceuticals from our VIPPS-certified pharmacy. Owned and operated by veterinarians, celebrating 30+years of service to the U.S. livestock industry!

VERMEER CORPORATION

VETERINARY SERIVCES (USDA-APHIS)

BOOTH #1208 Veterinary Services, part of the United States Department of Agriculture’s Animal and Plant Health Inspection Service, works to protect and improve the health, quality, and marketability of our nation’s animals, animal products, and veterinary biologics by preventing, controlling, and/or eliminating animal diseases, and monitoring and promoting animal health and productivity.

VIRGINIA DEPT OF AG/VIRGINIA CATTLEMEN’S ASSN

BOOTH #1158 www.vacattlemen.org 700,000 feeder cattle offered year round, one-owner, farm-fresh, trailer loads of pre-conditioned cattle and large uniform lots with Tel-O-Auction/DVAuction hook-ups. All cattle are evaluated by the Virginia Department of Agriculture (VDACS), Livestock Marketing Specialists using USDA feeder cattle grade standards.

BOOTH #1405 www.vitalix.com Vitalix, Inc. is an American, family-owned company that specializes in the manufacture and distribution of low moisture, cooked, molasses supplement tubs. The company, started in 1989, has plants in Alliance, NE, Quincy, WA and Wilton, IA. Our brand promise is to deliver “Integrity, Quality and Value Guaranteed.”

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VYTELLE

BOOTH #158 https://vytelle.com/ Vytelle is transforming the cattle industry with revolutionary, hormone-free in vitro fertilization (IVF) technology.

Vytelle helps cattle producers maximize herd genetics and gain more pregnancies with less labor and stress on animals. Run your donor cows through the chute just once for oocyte collection.

WARNER BROTHERS SEED COMPANY

BOOTH #500D www.wbseedco.com Warner Brothers Seed Co. specializes in INVESTMENTS THAT GROW! We strive to Maximize Production and Proficiency with Perennial Native Warm-Season and Introduced Grasses. We are the supplier the new release CHISHOLM TALL FESCUE, it is a Summer Dormant, EndophyteFree, Tall Fescue for persistent cool-season grazing.

WATERFALL RESORT ALASKA

BOOTH #314 www.waterfallresort.com

Waterfall Resort is the most popular fishing lodge in Alaska. Located by legendary fishing spots near Ketchikan, 90 minutes from Seattle, this 52-acre wilderness lodge began in 1912. Now transferred into a sportfishing resort for up to 92 anglers, it features guided saltwater fishing for wild king and silver salmon.

WATSON FLOAT VALVES

BOOTH #2632 www.floatvalveusa.com Watson Mfg is a family owned business that makes the Watson float valve system for cattle/stock tanks. We have been in the welding/machine shop business for over 35 years and have been making heavy duty float valve systems for over 25 years.

WEST POINT DESIGN

BOOTH #461 www.westpointimp.com

Spread-all Manure Spreaders-heavy duty available in trailer models TR16T,TR20T,TR22T & truck models TK20T,TK22T. Our horizontal distributor is unique in the industry. Vertical distributors also available. Components: Heavy double floor chain, onestep chain tightener, no rust plastic boards on side & floor. Fence-all, Shade-all, and Dump-all available. USA made.

WEST TEXAS A&M UNIVERSITY

BOOTH #1061 www.wtamu.edu The West Texas A&M University Agricultural Sciences Department believes that there is no better place in the United States to study agriculture than the Texas Panhandle where agriculture is a way of life.

The Department of Agricultural Sciences prides itself on our working relationships with the agricultural industries we serve.

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BOOTH #123 www.vermeer.com Vermeer Corporation delivers a real impact in a progressing world through the manufacture of highquality agricultural and industrial equipment. Worldwide, farmers and ranchers using Vermeer agricultural products help nourish a healthy and vibrant food supply and support alternative energy opportunities.

The Vermeer hay tool line includes: balers, mowers, tedders, rakes, bale wrappers and bale processors.

VITALIX, INC.

WESTERN AG REPORTER

BOOTH #669 www.westernagreporter.com We are one of the largest-read, weekly agriculture newspapers covering the 14 Northwestern states, but are read coast to coast, and several foreign countries.

WESTWAY FEED PRODUCTS

BOOTH #1805 www.westwayfeed.com For people that value working with a company that is committed to helping them succeed, Westway Feed Products is the global supplier of agricultural-based liquid solutions with the resources, service, technical support and collaborative culture to understand and meet their needs through products and solutions that help them thrive, not just survive.

FEED

WILDFLOWER INTERNATIONAL

BOOTH #469 www.wildflowerintl.com Wildflower International Ltd, is a small, woman owned, HUBZone business, honored to have served the United States Federal Government, its National Laboratories and other departments for nearly 30 years, delivering technology products, services and solutions.

Wildflower is your source for Cownter Intelligence - unmanned aerial solutions for farming and ranching, powered by the Dell Technologies VXRail Hyperconverged Infrastructure Solution.

WILKS RANCHES

BOOTH #656 www.wilksranches.com Where the traditions of iconic ranches meet today’s innovations! Incorporating Wilks Ranch registered Black Angus genetics on a diverse nationwide herd of 11,000 commercial cows, Wilks Ranch prides itself in creating cornerstone cattle designed to make acomplete modern day beef empire. Stop by to witness the truth first-hand.

trade show exhibitors

WILSON TRAILER COMPANY

BOOTH #2562 www.wilsontrailer.com Since 1890, Wilson Trailer has been the leader in the manufacture of quality aluminum livestock trailers. Expert engineering, precision manufacturing, and the use of the finest materials yields innovative trailers which are more functional, longer lasting, and easier to maintain.

Wilson trailers provide the best value in the industry.

WORKING RANCH MAGAZINE

BOOTH #2523 www.workingranchmag.com Working Ranch magazine came onto the national scene in 2006 and has since grown to six issues per year. WR feature stories and columns focus on successful beef cattle ranching strategies and the people who make ranching their chosen lifestyle. Supported by colorful and authentic photography, WR also features a web TV channel and a significant presence on Facebook.

WORTHINGTON INDUSTRIES

BOOTH #800A www.worthingtonindustries.com Worthington Industries is a leading designer and manufacturer of liquid nitrogen storage equipment for the LIfe Science and Animal Husbandry markets. Products are manufactured and shipped with care to customers through our global distribution network from Theodore, AL (the former manufacturing facility for CryoScience by Taylor-Wharton products).

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W-W LIVESTOCK SYSTEMS

BOOTH #670 www.wwmanufacturing.com W-W Livestock Systems began doing business in 1945 by designing and manufacturing quality livestock handling equipment that stockmen and horsemen everywhere would soon demand. W-W Livestock Systems continues to carry on the tradition of superior craftsmanship that earned them the reputation as the “World’s Finest”.

Y-TEX CORPORATION

BOOTH #1543 www.y-tex.com Y-TEX® manufactures RFID tags exhibiting superior performance and offers state-of-the art RFID reading systems and Simcro™ automatic syringes. Y-TEX® also produces All American®, Lone Star®EZ and Lone Star® Feedlot visual tags, XP 820®, PYthon® Magnum™, PYthon® and WARRIOR™ insecticide tags, PYthon® insecticide strips, BRUTE® Pour on for Cattle, GardStar® 40% EC, PYthon® Livestock Dust.

ZINPRO PERFORMANCE MINERALS

BOOTH #1207 www.zinpro.com Zinpro Performance Minerals®, the premier source of trace minerals in the industry, deliver consistent, performance-driven results. Cow-calf producers, stocker operators and feedlot managers trust Zinpro products, such as Availa® 4, to help improve beefcattle production. Zinpro Performance Minerals: greater profitability, improved performance, proven research.

FEED

ZOETIS

BOOTH #743 www.zoetisUS.com Zoetis (zo-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services.

Have a convention related question? question?

Ask Antonio!

Hey Antonio! Where is the region 6 meeting?

trade show exhibitors

The Region 6 meeting is in room 302 B/C.

Text CattleCon20 to 25525 and ask Antonio!

Help is just a text away.

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Elanco

A Solution for Every Stage Learn about the products and solutions Elanco has for your cattle.

Get 100 free doses of vaccines as well as a chance to win a variety of prizes valued at up to $500.

visit us at booth #2143 Elanco and the diagonal bar logo are trademarks of Elanco or its affiliates. Š 2019 Elanco.

PM-US-19-2008

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TRUSTED WITH YOUR HERD FOR OVER 25 YEARS. Quellaxcin™ 100 (enrofloxacin) Antimicrobial Injectable Solution

Indicated for subcutaneous use in beef cattle, non-lactating dairy cattle, and swine only. A sterile, ready-to-use injectable antimicrobial solution that contains enrofloxacin, a broad-spectrum fluoroquinolone antimicrobial agent.

To order call Animal Health International at 800.854.7664 or visit animalhealthinternational.com 21288984 Size: 100 mL Qty: 1

21288987 AHI (IBC) Size: 250 mL Qty: 1

trade show exhibitors

Committed to quality.

Dedicated to animal health.

12/2019

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MS Biotec (BC)

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