NCCU Homecoming Sponsorship Guide 2023

ABOUT NCCU

NORTH CAROLINA CENTRAL

UNIVERSITY

prepares students to succeed in the global marketplace and become leaders and practitioners who transform lives and communities.

 Grounded in a legacy of 113 years of excellence, North Carolina Central University is a top-ranked regional institution and the first public liberal arts college for African Americans in the nation.

 NCCU is soaring and focusing on its No. 1 priority—student success The Eagle Promise was launched in 2017 to prepare students to graduate in four years with global engagement, proven leadership skills and a job or acceptance into a graduate or professional program. The university maintains a commitment to serving students from diverse academic, social, economic, ethnic, and geographic backgrounds.

 Continuing a strong tradition of teaching, research and service, this stellar academic enterprise offers top-ranked programs in disciplines including the sciences, law, business, and education. As one of the 17 constituent institutions in the University of North Carolina System, NCCU offers bachelor’s degrees in 100 disciplines, master’s degrees in more 40 areas, and a Ph.D. in Integrated Sciences.

 NCCU is being transformed with the recent completion of four major capital projects, new programs and research collaborations. Powered by transformative private support and strong, mutually-beneficial partnerships with leading corporations and private foundations, NCCU is transforming lives and communities.

 NCCU’s athletics programs have enjoyed regional and national recognition for years. Fifteen men’s and women’s sports teams participate in National Collegiate Athletic Association (NCAA) competition at the Division I level (Football Championship Subdivision) as members of the Mid-Eastern Athletic Conference (MEAC). In 2022, the NCCU Football program clinched the MEAC Championship and captured their fourth HBCU national championship in NCCU history by winning the Cricket Celebration Bowl in front of a record crowd of 49,670 with an additional 2.42 million viewers watching on ABC.

NCCU COMMUNITY REACH AND IMPACT

$506 MILLION

7,553

47,000+ NCCU Alumni across the U.S. N.C., Md., Va., Ga., N.Y., N.J., S.C., and Washington, D.C. States with the Largest NCCU Alumni Populations

Total Number of Undergraduate, Graduate and Law Students (Fall 2022)

#48 Best Regional Universities in the South SOUTHERN

COLLEGES

THE ULTIMATE POINTS OF PRIDE U.S.News&WorldReport2022Rankings

Total Economic Impact

#10

13TH Best HBCU Best Historically Black Colleges and Universities in the Nation

NCCU Football HBCU National Titles

1954, 2005, 2006 and 2022

Top Performer on Social Mobility

Top Public Schools

10,276 DEGREES AWARDED (2016-2017 to 2020-2021)

Economic Diversity

82,690 Eagle Fans in the Raleigh-Durham Area (25th Largest Media Market in the U.S.)

We call it the Ultimate Homecoming Experience for a reason.

North Carolina Central University’s Homecoming is the most ultimate HBCU Homecoming experience. Thousands of alumni, students, community members, and Eagle fans gather from around the country and return to campus, the city of Durham and North Carolina for this week-long campus celebration.

The Ultimate Homecoming Experience provides transformational opportunities for select corporate partners to strategically engage with NCCU in mutually-beneficial partnerships and opportunities to drive brand awareness and generate goodwill and philanthropic support for the university. Homecoming sponsorships by top corporations and organizations help NCCU soar to new heights.

Sponsorship and promotional opportunities also increase and strengthen community relations and positive association with NCCU, one of the top HBCUs in the nation, and make the 2023 Ultimate Homecoming Experience a success and reality.

ULTIMATE THANKS TO OUR 2022 SPONSORS

COME SOAR WITH US by sponsoring The Ultimate Homecoming Experience and signature events with category exclusivity in 2023.

SATURDAY, OCT. 28, 2023

 The Ultimate Homecoming Countdown

SUNDAY, OCT. 29, 2023

 The Ultimate Gospel Concert

MONDAY, OCT. 30, 2023

 Miss and Mister NCCU Royal Coronation _________________________

TUESDAY, OCT. 31, 2023

 The Ultimate Talent Show

 Late Night Breakfast _________________________

WEDNESDAY, NOV. 1, 2023

 The Ultimate Drag Show

 The Ultimate Gym Jam

THURSDAY, NOV. 2, 2023

 Old School Stroll-off

 All-Class Reunion Registration, All-Class Reunion Dinner and Presentation of Reunion Gifts

 Chancellor’s Corporate & Community Partners Reception

 The Ultimate Hip-Hop and R&B Concert

FRIDAY, NOV. 3, 2023

 Society of Golden Eagles Luncheon

 Silver Class of 1998 Pinning

 Young Alumni Day Party

 The Ultimate Step Show

 Alumni Concert _________________________

SATURDAY, NOV. 4, 2023

 The Ultimate Homecoming Parade

 Chancellor's Tailgate

 Alumni Tailgate

SPONSORSHIP LEVELS AND BENEFITS

Presenting Sponsor

Recognition

Category Exclusivity

Extended Rights

Prominent Recognition

Banner Display

Event Exposure

Website Visibility

OPPORTUNITIES

Ultimate Title Sponsor I $100,000 One (1) title sponsorship available 

Presenting sponsor recognition of 2023 Ultimate Homecoming Experience

Category exclusivity in a small group of NCCU Homecoming corporate partners, and name listing in all media

Extended rights to retain and renew Title Sponsor level for 2024

Highest recognition of company name/logo on NCCU Homecoming marketing materials

Premier banner display opportunities at all signature Homecoming events (see events listed on page 5)

Premier multi-event exposure with one (1) promotional table for giveaways and visibility at all signature events

Premier website visibility with logo placement and link on NCCU Homecoming website as title sponsor

Social Media Recognition

VIP Access

In-Game Recognition

Social media recognition, mentions and links on select NCCU social media channels

VIP access to attend all signature Homecoming events, including four (4) reserved football seats and one (1) VIP table at Alumni Concert

In-Game Recognition at O’Kelly-Riddick Stadium with public address announcements and in-game, rolling video board

One-On-One Engagement with Campus Community:

Campus Video Screens

Reception Invitation

Campus Engagement

Homecoming Parade

Premier placement of company logo on video screens and Apogee TVs across campus

Invitations to the Chancellor’s Corporate and Community Partners Reception and Chancellor's Tailgate

Specialized engagement opportunity with NCCU faculty, staff and students

Up to two free entries in the Homecoming Parade

Ultimate

Alumni Concert Sponsor

I $50,000 One (1) alumni concert sponsorship available 

Presenting sponsor recognition of Alumni Concert, featuring national recording artists and special guests

Category exclusivity in a small group of NCCU Homecoming corporate partners

Extended rights to retain and renew Alumni Concert Sponsor level for 2024

Prominent recognition of company name/logo on NCCU Homecoming marketing materials

Prominent banner display at Alumni Concert

Event exposure with promotional tables for giveaways and visibility at Alumni Concert

Website visibility with logo placement and link on NCCU Homecoming website

Social media recognition on select social media channels

Two (2) VIP tables at Alumni Concert and other signature events upon request

One-On-One Engagement with Campus Community:

Premier placement of company logo on video screens and Apogee TVs across campus

Invitations to the Chancellor’s Corporate and Community Partners Reception and Chancellor's Tailgate

Specialized engagement opportunity with NCCU faculty, staff and students

Ultimate

Category Sponsor

I $10,000 Exclusive industry category sponsorships available 

Presenting sponsor recognition of one (1) signature Homecoming event (excluding Alumni Concert)

Category exclusivity in a small group of NCCU Homecoming corporate partners

Extended Rights to retain and renew Category Sponsor level for 2024

Recognition of company name/logo on marketing materials

Banner display opportunities at selected signature event

Event exposure with promotional tables for giveaways and visibility at selected signature event

Website visibility with logo placement and link on NCCU Homecoming website

Social media recognition on select social media channels

VIP access to attend select signature events

One-On-One Engagement with Campus Community:

Placement of company logo on video screens and Apogee TVs across campus

Invitations to the Chancellor’s Corporate and Community Partners Reception and Chancellor's Tailgate

THE ULTIMATE HOMECOMING EXPERIENCE SPONSORSHIP INFORMATION

SELECT YOUR SPONSORSHIP LEVEL

 Ultimate Title Sponsor $100,000

 Ultimate Alumni Concert Sponsor $ 50,000

 Ultimate Category Sponsor $ 10,000

 Ultimate Custom Sponsor* $_______

 Ultimate Donation $_______

TOTAL AMOUNT DUE: $_______

OTHER LEVELS OF PARTICIPATION:

 In-kind donations:

Please contact Dr. Johnny Hill, director of corporate and foundation engagement at corporate.engagement@nccu.edu

 NCCU game day advertising and sponsorship opportunities on Nov. 4: Please contact Jajuan Mabry, general manager of corporate partnerships, at 919-530-7186 or jmabry3@nccu.edu learn more about game day and stadium activations, on-field promotions, static and digital signage, and gate giveaways at O’Kelly-Riddick Stadium.

*A customized package can be created to best suit your business interests. Email: corporate.engagement@nccu.edu or call 919-530-6151

PLEASE LIST COMPANY NAME IN SPONSORSHIP MATERIALS AS FOLLOWS:

 Provide Your Contact Information:

Contact Name/Title: _____________________________________________

Company: _____________________________________________________

Address: _______________________________________________________

Phone (Mobile): ________________ Alternate Phone: __________________

Email: _________________________________________________________

PAYMENT/INVOICE OPTIONS:

 PLEASE SEND AN INVOICE

 CHECK PAYABLE TO: NCCU Foundation, Inc. (memo: The 2023 Ultimate Homecoming Experience)

 GIVE ONLINE at nccu.edu/giveonline

PLEASE RETURN COMPLETED FORMS TO: NCCU DIVISION OF INSTITUTIONAL ADVANCEMENT

P.O. Box 19363, Durham, NC 27707

THE DEADLINE FOR SIGNAGE IS SEPTEMBER 30, 2023.

Thank you for your support of NCCU and the 2023 Ultimate Homecoming Experience!

Durham, NC