National Fitness E-News by National Council for Exercise & Fitness (NCEF)

National Fitness E-News Volume 2, Issue 1 A Publication for Exercise and Health Fitness Professionals

DO YOU HAVE THE PROFESSIONAL EDGE? National Fitness E-News 1

From the Directors Chair Welcome to the first issue of National Fitness News Ezine for 2013. The theme of this issue is based on the attributes of the fitness professional. As you read on you will see how the various contributors have adapted the University of Limerick graduate attributes to make them relevant to the role of the fitness professional. Are you knowledgeable proactive, creative, responsible, collaborative and articulate? This issue is packed with ideas and suggestions as to how you can effectively develop and improve these attributes as you work in the fitness sector. Mary Fitzpatrick deals with the importance of feedback , from the point of view of both giving and receiving while articles such as ‘Fit for Skiing’, ‘Bootcamp Training‘ and ‘Pilates for the overweight client‘ provide valuable information on how you can incorporate these areas into your programmes.

business and to interact with your clients and Debbie Burke gives some guidelines for promoting spinning/studio cycling. The one overriding fact that still remains tantamount to the maintenance of the highest standards within then fitness sector is the provision of ‘ Educated and Experienced Fitness Professionals’ - (No. 1 Worldwide Fitness Trend - IDEA, 2012). I urge you to continue to up skill through continuing professional development provided via the NCEF Flexible Learning Pathway which leads to a Bachelor of Science in Exercise and Health Fitness and through membership of Fitness Professionals Ireland (FPI). Always Strive for the Best and to Be the Best Happy 2013!! Maura

Maura O Sullivan Ryan Managing Director, NCEF

Noreen O’ Connell gives an interesting insight into the importance of using social media to promote your From the Editors Chair Happy New Year! The New Year is a time for setting new goals and resolutions. Have you set yours? Have your clients? As a keen runner, I am always promoting and encouraging this great activity. I recently read a very good article on the Irish Times website and I fully support the authors views that keeping fit and healthy is vital to your overall well-being. This should be a life-long commitment and lifestyle habit and not one to opt in and out of - to read the full article please click the link below http://www.irishtimes.com/newspaper/health/2013/0102 /1224328317129.html As always we welcome contributions to this publication, including articles, news items, events and photographs are welcome. Please email maeve.kavanagh@ul.ie with any of your comments and ideas. Happy running!

Keep up to date with all the NCEF news, courses and events Like us on Facebook NCEF.Organisation

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Contents 10 13 Table of Contents Regulars 4

News Room

Fitness Report

Nutrition Report

Health Report

Fitness Professional Profile

Features 5

NCEF25 Celebration

Do you have the Professional Edge By Maura O’Sullivan Ryan

05 26

Bootcamp - A New Model for Your Business By Gerard Sheehan

Studio Cycling - Marketing & Retention Tips By Debbie Burke

Feedback - Move Forward By Mary Fitzpatrick

Nutrition - Scope of Practice By Sarah Keogh

Functional Fitness By Gerry Fitzpatrick

Business - Marketing in the Present Climate By Noreen O’Connell

Pilates & the Overweight Client By Peppy Neville

‘IPLAY’ By Dr. Daniel Tindall & Brigitte Moody

Boxercise

NFN is an e-zine published by the National Council for Exercise & Fitness (NCEF). The opinions and views in the publication are those of the contributors and are not necessarily shared by the NCEF. While every care is taken to ensure accuracy in the compilation of this e-zine, NCEF cannot accept responsibility for any errors or omissions or effects arising thereof. However, such errors or omissions may be brought to the attention of the Editor. All material is copyrighted.

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NCEF News Room Bachelor of Science in Exercise & Health Fitness (B.Sc.) - Students to Graduate In September 2011, twenty two students embarked on the first UL/NCEF B.Sc. Programme. In January 2013 twenty two students will graduate with this qualification. This is a huge achievement for those students and a significant milestone for the NCEF who have been providing courses since 1987. Congratulations to the students, their co ordinator Damien Jackson and all the tutors who made this possible. Pictured to the left is the Class of 2012

NCEF Management & Administration Team

NCEF MISSION STATEMENT “To promote the highest standards possible in the preparation of Exercise & Health Fitness Professionals, through a sound professional & education structure that meets the changing needs of the Irish leisure industry and promotes active lifestyles”

Leo Colgan is conferred with the Honorary Degree of Doctor of Laws Leo Colgan was appointed Founding Registrar of NIHE and by the time of his retirment in 2002 had the distinction of being the longest-serving registrar in the history of the state’s seven universities. He helped put in place robust academic and administrative systems appropriate to the mission and ethos of the young institutionand played a crucial role in the campaign for University status for NIHE. The culmination of 17 years of endeavour paid off when the University of Limerick – the first university to be established since the foundation of the Irish state – came into being in 1989. Leo’s 30-year career also included membership of the Higher Education Authority from 1982 to 1987, his role in establishing academic links between UL and Mary Immaculate College in the early nineties, his role in the development and implementation of the Freedom of Information Act across the Irish third-level sector, his membership of the Inter-University Quality Steering Committee from 1995 to 2002 and his membership of the University of Limerick Governing Authority. Leo has just concluded a five-year term as chairperson of the NCEF Board of Trustees. The NCEF would like to congratulate Leo on this significant honour and wish him every good wish for the future. National Fitness E-News 4

NCEF25 CELEBRATION The National Council for Exercise and Fitness (NCEF) celebrated 25 years on Saturday 22nd September 2012 at a reception in The Pavilion, University of Limerick The seeds of the NCEF were sown as far back as 1985, by a small number of people in the Physical Education Association of Ireland (PEAI) - the representative body for physical education specialists in Ireland. The NCEF has evolved to become the largest and longest established education and training organisation in exercise and health fitness in Ireland. A total of over12,000 fitness professionals have qualified through the NCEF scheme since 1987. Speaking at the reception, Maura O’Sullivan Ryan, NCEF Managing Director said: “The grassroots development of the NCEF must ultimately be attributed to the work of NCEF tutors, course co-ordinators and certified providers who over the years have shown immeasurable passion and dedication to the organisation and in doing so has contributed significantly to the education, training and inspiration of competent and confident fitness professionals in Ireland.” Professor Pat Duffy, Founding Director of the NCEF and member of the NCEF Board of Trustees referred to the early beginnings of the NCEF and to the significant involvement of the PEAI. He stressed the importance of national and international partnerships for the NCEF in the future. Leo Colgan, Chairman of the NCEF Board of Trustees and Founding Registrar of UL joined with his colleagues in saying: “On behalf of the NCEF Board of Trustees, I would like to congratulate the NCEF organisation - the Management and Administration Team, tutors, coordinators and certified providers on a truly excellent achievement”.

Professor Paul McCutheon, Vice President and Academic Registrar, stated: “The NCEF has had strong links with UL from its very early beginnings and within UL I am proud to pledge my continued support to the NCEF as well as the support of the current President, Professor Don Barry and UL faculty and staff who have collaborated with the NCEF to date”. He continued: “As we celebrate forty years of the University of Limerick I am happy to acknowledge the work of the NCEF as part of the UL story and I look forward to many more years of NCEF/UL collaboration”. Maura O’Sullivan Ryan concluded: “In an era of rising health care costs and serious economic recession, it is more important than ever for NCEF graduates to use their expertise and experience to get more Irish people, more active, more often as they work and volunteer alongside their colleagues in the medical field, in physical education, in sports science, in recreation and other related areas”. A slide show of photos can be viewed by clicking the following link: http://youtu.be/gZJyzwPGE_k

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Get Social: 9 Rules for Using the Web for your Fitness Business Compiled by ACE Certified News http://www.acefitness.org/certifiednewsarticle/2889/getsocial-9-rules-for-using-the-web/ 1. Share content you’re interested in. What do you read about in your free time? What are people always asking you about? These are the types of ideas you should consider building your content around. If you’re excited about it, your audience will be, too. 2. Determine the best medium to package your content. Can you make words come to life on paper? Do you have a great speaking voice that will turn into an amazing audio course? Do you come to life on video? Regardless of your method of delivery, keep in mind that different people will learn in different ways. You can always repurpose your content by writing it once, recording the audio and turning the audio into a video course. 3. Capture their contact information. While providing an endless array of free content on your website is a great idea, the only way you are going to be able to monetize your content is if you ask your “friends” or visitors to provide you with their name and email address in exchange for the value you are providing them. No matter what type of content you give them in whatever type of format you choose, make sure they are going to hugely benefit from it. 4. Build a relationship with your audience. Now that you have their contact information, the way you can begin to build a relationship with people is by delivering small pieces of educational content over a period of time, with the goal of continuing to build value and deepen your relationship with them. If you provide valuable information, your audience will start to trust you—when they trust you, they are going to be more willing to buy from you, if not now, at some point in the future. 5. Offer your product or program. As part of the relationshipbuilding process, offer three to five pieces of value-added content. After that, offer your information for sale. You can even position it along the lines of, “If you’ve liked all the free content I’ve been sending you, you’re going to LOVE this product/program/service. Check it out HERE.” 6. Be prepared when they don’t buy (because most won’t). The average conversion rate for cold traffic is 3 percent within the first week of offering a product, programme or service. Does that mean that the other 97 percent of your audience

FITNESS REPORT doesn’t like you? Does it mean they don’t like your content? Not necessarily. Generally speaking, when people don’t buy your services, they aren’t sure that the content you are providing is going to help them solve their problems. If you sell (1) the right stuff, (2) to the right people, (3) at the right time, (4) and at the right price, you will be successful. 7. Start creating products and programmes that will deliver your message. In the world of content delivery, there are only two main types of information products: the free content to build buzz and the fee content to build a business. Free content includes videos, blogs, twoto threepage newsletters and short audio courses you use to give people an introduction to you. Fee content is that which you believe your audience—based on their needs and your expertise— will buy. 8. Build a website that provides tremendous value. While brochure-style websites used to be an effective way to share your expertise, in today’s content-driven world, when people have problems, they want products or services that are going to help solve them. Become a problem solver! 9. Take your time (but get cracking!) There are a variety of courses, books and live workshops that will provide you with ALL of the tools you need to build a completely virtual information business. Don’t try to do everything at once. Start with ONE product/program/service that most inspires you, work on that one idea first (book, audio, video, etc.), get it running smoothly, and then move on to the next one.

Exercise Benefits Found for Pregnancies with High Blood Pressure November 16, 2012 — Contrary to popular thought, regular exercise before and during pregnancy could have beneficial effects for women that develop high blood pressure during gestation, a human physiology professor Jeff Gilbert said, summarizing a new study by his research team that appears in the December issue of Hypertension, a journal of the American Heart Association. Full report here http://www.sciencedaily.com/releases/2012/11/121116161057.htm

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NUTRITION REPORT

Copyright © 2011, Harvard University. For more information about The Healthy Eating Plate, please see The Nutrition Source, Department of Nutrition, Harvard School of Public Health, www.thenutritionsource.org, and Harvard Health Publications, health.harvard.edu.

Five Quick Tips for Following the Healthy Eating Plate and Healthy Eating Pyramid 1. Stay active. A healthy diet is built on a base of regular physical activity, which keeps calories in balance and weight in check. Read five quick tips for staying active and getting to your healthy weight, and 20 ideas for fitting exercise into your life. 2. Go with plants. Eating a plant-based diet is healthiest. Make half your plate vegetables and fruits (potatoes and French fries don't count as vegetables). Cook with healthy plant oils, like olive and canola oil. Get most or all of your protein from beans, nuts and seeds, or tofu. Check out these delicious healthy recipes that bring the Healthy Eating Pyramid and Healthy Eating Plate into your kitchen. 3. Pick healthy protein sources like fish and beans, not burgers and hot dogs. Eating fish, chicken, beans, or nuts in place of red meat and processed meat can lower the risk of heart disease and diabetes. So limit red meat—beef, pork, or lamb—to twice a week or less. Avoid processed meat—bacon, cold cuts, hot dogs, and the like—since it strongly raises the risk of heart disease, diabetes, and colon cancer. Read more about choosing healthy proteins.

4. Make your grains whole grains. Grains are not essential for good health. What’s essential is to make any grains you eat whole grains, since these have a gentler effect on blood sugar and insulin. Over time, eating whole grains (brown rice, whole wheat bread, whole grain pasta) in place of refined grains (white rice, white bread, white pasta) makes it easier to control weight and lowers the risk of heart disease and diabetes. Read more about whole grains. 5. Drink water, coffee, or tea—not sugary beverages—and drink alcohol in moderation, if at all. What you drink is as important to your health as what you eat. Water is the best choice, and coffee and tea, with little or no sugar, also have health benefits. Sugary drinks are the worst choice, because they add empty calories, leading to weight gain, in addition to raising the risk of diabetes and heart disease. Limit milk and dairy to one to two servings per day, since high dairy intake can increase the risk of some diseases, and go easy on juice, since it is high in sugar. Moderate alcohol consumption can have real health benefits for many people, but it’s not for everyone; those who don’t drink shouldn’t feel that they need to start.

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HEALTH REPORT

Dancing improves teen"mental health” Teenage girls can improve their mental health through regular dancing, a new study suggests. Swedish scientists monitored 112 young girls, all aged between 13 and 19, who had sought help from their school nurse multiple times for symptoms such as depression, anxiety, fatigue and headaches. The girls were divided into two groups - one continued as they were, but the other underwent regular dance by training together for two days per week. The study found that the girls in the dance group improved their self-esteem and experienced a major improvement in their symptoms. Furthermore, this positive effect was still evident four and eight months after the dance training had ended.

‘ukactive’ the new representative body for the physical activity,fitness,health and well-being sector ukactive, formerly FIA (Fitness Industry Association), was officially launched in November 2012 at #moretogether Summit in London to embrace the organisation’s broader remit and deliver its vision to get more people, more active, more often. Across the world, inactivity is the fourth leading risk factor for global mortality and costs the UK economy £8.2 billion per year. Despite the thrilling success of Team GB’s 3rd place finish at the London 2012 Olympic Games, a recent report by the respected Lancet journal showed that Britain is also flying high in the European table of shame as the third most inactive country in Europe, with 63% of adults not meeting minimum levels of physical activity. David Stalker, CEO, said “ukactive is our new name and with this comes a new logo, new colour palette and new vibrancy, however, I will reiterate what I have always maintained, that it is not about our name but about our vision. Therefore I can promise that we will always live and breathe our long standing and

Overall, nine in 10 of the girls who took part in the dancing described it as a positive experience. According to the Swedish team, regular dance training should be considered as a potential strategy for preventing or dealing with mental health issues, such as depression. Details of these findings are published in the journal, Archives of Pediatrics and Adolescent Medicine. Source: www.irishhealth.ie uncompromising focus of more people, more active, more often to get the UK active”. The new kitemark brand is designed to emphasise then organisation’s trade body roots, but can also be translated into a campaigning brand to get the nation active. The new kitemark brand is designed to emphasise the organisation’s trade body roots, but can also be translated into a campaigning brand to get the nation active. Harm Tegelaars, EHFA President said “I was in at the beginning of the FIA in 1991 and I think their new brand, name, and vision are to be commended. We fully support their vision and plans for wide cooperation for all who work in the area of promoting the benefits of physical activity. We look forward to working with ukactive as one of EHFA’s strongest supporters and innovators in our shared mission to get more people more active more often.” ukactive is the new brand name and identity for the FIA (Fitness Industry Association). Founded in 1991, the FIA began life as a trade body for the traditional fitness industry. Over 20 years later, the sector has changed and the organisation has now evolved its brand to be fit for purpose across the sector; as the representative body of physical activity, fitness, health and wellbeing. The new name ukactive is part of a wider rebranding exercise undertaken by the organisation involving an indepth stakeholder consultation process questioning delegates on what they felt the organisation should focus on moving forward. These results were analysed and feedback was collated to form the future business strategy and develop the creative brief. The overriding theme from this process was the breadth and depth of organisations, who either directly or indirectly work with the organisation and that the name FIA (Fitness Industry Association) did not adequately describe this. For more information: www.ukactive.com

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Fitness Professional Profile Adam Jones

completion of the module, I have continued to use the Pilates method myself and now have a small but growing weekly class. Strength & Conditioning for Sport: Much of the knowledge gained enhanced what I had already learned, but in much more detail and also applying the knowledge to a team situation. The psychology of team building was a new challenge for me. I now work with a number of junior soccer and hockey teams implementing their strength and conditioning programmes. Facility Operations - this was an E-Learning Module, so all the course material was covered online and applied to setting up a business. It gave me much needed knowledge for setting up and promoting my own business.

You completed the Certificate in Exercise & Health Fitness (CEHF) Programme in 2009 through Motions Training in Dublin and successfully graduated in August 2010. How did this experience benefit you in your career path? The knowledge gained from the CEHF is invaluable and a great base on which to build any career path in the health and fitness business. The manual supplied is comprehensive and I refer back to this information source regularly. It is specific, scientific and gives confidence when testing analysing and assessing clients. The course work was very challenging and sets the bar high for future course. After the CEHF Programme you were a very busy man and completed a number of the NCEF Stage 2 Specialist modules. How did you decide which ones to choose and did you enjoy the courses? How have you used the expertise you have gained from these courses in your working life? I was determined after completing the CEHF to further my knowledge in specific areas and selected each of the following modules for the reasons given below. Personal Training: The knowledge I would gain would enhance what I had learned in the CEHF but in much more detail and one to one specific. I now have had several personal training clients and this forms part of my business. If I had not taken this module, I would not have had the confidence to engage with a variety of personal training clients. Pilates & Corrective Exercise: The Pilates method fascinated me having read some basic information. I chose an athlete for my case study, for the purpose of completing a posture analysis and then prescribing the relevant corrective exercises. On

You have now commenced the Stage 3 Practitioner Education Programme of the Diploma in Exercise & Health Fitness (DEHF), which commenced in October 2012. Has the course met with your expectations so far? So far the DEHF is a big challenge for me; I am getting to grips with the various projects to be tackled. The multimedia work is very useful and the research work is fascinating, as it adds to my knowledge in the fitness business from an academic perspective. What are your career/educational as pirations after you complete the NCEF Practitioner Education course? I will continue with my business in the fitness area including training athletes and hopefully winning more championships. I must be honest and say that it has always been my ambition to graduate with a B.Sc. If the opportunity presents itself at this stage in my life I cannot see myself letting it slip from my grasp. So maybe a year from now, I may be closer to my lifelong ambition in the field of education. What is your current role within the Exercise & Health Fitness industry? What are your main responsibilities? I am at present running my own small business which includes personal training, strength and conditioning sessions, pilates classes, and of course coaching athletes. I also do posture analysis and exercise prescriptions for general populations and sports people. Sport people get injured for various reasons and so I would like to play a role in preventing injury through correct posture analysis and exercise prescription. My responsibilities are to my clients be they individuals or teams. I hope to help them to achieve their ambitions in the various areas from body composition to endurance, speed and strength.

The knowledge gained from NCEF has been invaluable, I have followed other courses but no where is the depth of information and detail come near to NCEF education. Frankly without the NCEF education I have followed to date I would not be doing the work I can now do with confidence and positive results. How do you stay Proactive and what motivates you to keep going? I love what I do and the rewards are not just financial, the positive reaction from satisfied clients and seeing athletes hanging medals around their necks for the first time is pure joy. I might add that I train and keep in good shape myself most days usually an easy run and some LME work. A fitness professional needs to be creative and collaborate with other healthcare professionals â&#x20AC;&#x201C; how do you implement these attributes? Being creative is all about learning new things about the business. When I finished the Pilates course, I purchased several books and DVDs on the subject and refer to them regularly. One great advantage of my studying with NCEF is the acquaintances I have made, some I believe have become regular friends and the discussion in nearly always about fitness, new exercises or procedures. How would you see your involvement in the fitness industry five years from now? In five years I will be more experienced and possibly with more courses completed. I would like to offer a wider service to my clients to include aging adults and specialist populations. My ability as a posture analyst should improve over time and I would very much like to concentrate more in this niche area. What advice do you have for Exercise & Health Fitness Professionals wishing to enrol on the NCEF Flexible Learning pathway? Go for it! Itâ&#x20AC;&#x2122;s a great experience and anyone involved in the business will love the knowledge and education gained. The University of Limerick's recognition of your qualifications make your skills internationally marketable. It is an educational pathway which can be pursued part-time. The tutors in NCEF provide the inspiration and guidance necessary for you to succeed and I have many fond memories of step classes, circuit training and pilates classes. I would do it all over again.

The NCEF would like to thank Adam for taking the time to complete this interview and wish him every success on his future studies and work in the exercise & health fitness industry.

How has the knowledge you gained on the NCEF courses attributed to the success of your business?

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By Maura Oâ&#x20AC;&#x2122;Sullivan Ryan, Managing Director, NCEF

Do you have the Professional Edge?

Do you have the professional edge to work effectively in the Fitness/Leisure sector? Do you have the ability to plan, prepare, implement and evaluate effective programmes for your clients? Do you have the essential attributes that enable you to interact effectively with people of all abilities and backgrounds in order to encourage them to lead healthy and active lifestyles?

This University of Limerick recently published its graduate attributes document - visit here This is an important statement. In his introduction to the document, UL President, Professor Don Barry refers to the importance of enabling graduates to acquire and display attributes that have been persistently linked to employability and are seen by employers as vital for graduates embarking on careers in any field. So how do these attributes apply to the Fitness Professional? Are they relevant to you as you pursue your career in the sector? A brief review of each attribute and specific application to the fitness professional follows:

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Knowledgeable, Proactive, Creative, Responsible, Collaborative, Articulate 1. Fitness professionals should be KNOWLEDGEABLE High levels of competence and confidence in applying your knowledge is central to your success as fitness professional. The American College of Sports Medicine identified its top trend for 2012 as the need for “educated, certified and experienced fitness professionals “(ACSM, 2011). Being knowledgeable in the areas that you deliver on and being able to apply that knowledge – whether its group fitness, personal training, strength and conditioning or other areas is vitally important in meeting the expectations of your clients. Governments and health professionals increasingly look towards physical activity to provide answers to growing healthcare costs. Knowledgeable competent and confident fitness professionals are key to this provision.

2. Fitness Professionals should be PROACTIVE As a Fitness Professional you should display the confidence and willingness to take action and initiative across a range of domains. In an era of rising health care costs and serious economic recession, it is more important than ever for you to use your expertise and experience to get more Irish people, more active, more often. Be ambitious. Commit to lifelong learning and TO upgrading your skills and knowledge. Look to flexible learning opportunities via e-learning and blended learning. Be proactive in using data and research to drive improvements and positive change in the way that people live their lives.

3. Fitness Professionals should be CREATIVE Strive to discover, to develop, to invent, to create and to innovate. The Health/Fitness Industry is ever changing. New trends come and go at breakneck speed. Do you have the capacity to see new possibilities and opportunities, and to act on them? Health/Fitness for active agers, for cancer survivors, for obese clients are only some of the areas where you have a strong contribution to make. Have you tuned in to the possibilities of social media? Do you connect with your clients via Facebook, Twitter, LinkedIn? Do you blog? As a fitness professional it is possible to use a blog to develop your position and reputation as an expert via shared information. Be innovative, resilient and inventive.

4. Fitness Professionals should be RESPONSIBLE Be personally and professionally responsible. Ensure that you are professionally insured and place policies and procedures in place that will ensure the ethical and physical safety of you and your clients at all times. Fulfil your duty of care diligently and conscientiously. Obesity is a global crisis. A report published by The Trust for America’s Health and the Robert Wood Johnson Foundation that by 2030 more than half the population of the US will be obese. Ireland’s obesity problem is reaching critical levels. As a fitness professional you have a positive contribution to make in this area.

5. Fitness Professionals should be COLLABORATIVE Commit to collaboration or to achieving collaboration among others. Strive to make a positive difference as you work and volunteer alongside your colleagues in the medical field, in physical education, in sports science, in recreation and in other related areas. Be prepared to operate effectively and to communicate as a valuable member of networks, groups and teams.

6. Fitness Professionals should be ARTICULATE Are you competent in conveying information clearly, effectively and professionally? Do you use your skill and versatility to communicate with your clients effectively whether in a written, verbal or digital manner? According to research published in the American Journal of Public Health, face to face, individually targeted personal training programmes that focused on how to improve physical activity levels were successful in ensuring adherence to exercise/physical activity. Effective communication is a strong key to success as a fitness professional.

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Knowledgeable, Proactive, Creative, Responsible, Collaborative, Articulate Recognise the value of communicating in more than one language. Broaden your language skills. Ireland is now a multilingual country. Not all of your clients will speak fluent English. How can you facilitate them? The University of Limerick Graduate Attributes document places strong emphasis on the importance of educating people for their professional and personal lives. The National Council for Exercise and Fitness supports this emphasis in providing a comprehensive flexible learning pathway for fitness professionals from certificate and higher certificate, through to diploma and degree levels and beyond. By qualifying and progressing with the NCEF and the University of Limerick you have already taken those vital steps to becoming a knowledgeable, proactive, creative, responsible, collaborative and articulate fitness professional. The document points to three summary points that should chart your progress onwards: Learn More, Live More, Be More. In the context of the fitness professional this can be expanded as follows:

UL/NCEF Flexible Learning Pathway Click here

LEARN MORE Learning is for life - invest time and energy in continuing professional development and to improving your skills, knowledge and attributes as a fitness professional.

LIVE MORE Be a Positive Role Model - Lead a healthy and active lifestyle

BE MOREBe the Best that you can be - A Confident and Competent Fitness Professional National Fitness E-News 12

Higher Certificate in Exercise & Health Fitness (HCEHF) Year 2: Personal Training Accredited by the University of Limerick Qualify with the Best! NCEF Personal Training Specialist This course provides 30 European Credit Transfer System (ECTS) credits towards the Higher Certificate, Diploma/B.Sc. in Exercise & Health Fitness. The Higher Certificate, Diploma and B.Sc. are awarded by the University of Limerick and are placed at Level 6/7/8 on the National Qualifications Framework (NQF) and Level 6/7on the European Qualifications Framework (EQF). Aim: To provide participants with the skills, knowledge and competencies to provide one-to-one physical activity/fitness training to adults with different abilities, needs and goals in a variety of environments. Course Details: 타 The course will take place over four weekends with assigned private study and an additional day for final summative assessments. Participants will also be required to complete a Case Study Project which involves training with a client for a number of sessions and submission of a short video with your client showing your ability to instruct and interact with your client.

COURSE DETAILS Venue: University of Limerick Contact Dates: Sat 2nd & Sun 3rd February 2013 Sat 16th & Sun 17th February 2013 Sat 2nd & Sun 3rd March 2013 Sat 23rd & Sun 24th March 2013

Venue: Citywest Dublin Contact Dates: Sat 21st & Sun 22nd September 2013 Sat 5th & Sun 6th October 2013 Sat 19th & Sun 20th October 2013 Sat 2nd & Sun 3rd November 2013 Full details on entry requirements, course content and fees are available by clicking here

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Feedback - Move Forward By Mary Fitzpatrick, B.Sc. Managing Director of Healthfitz

Introduction ·

Knowledgeable

Proactive

Creative

Responsible

Collaborative

Articulate

The human interaction, the way you and I meld? The way your class or client engages with you is determined by so many more nuances. We may get a ‘feel’ for a particular client, and based on standard test results and goals we set out to guide him or her to their goal. But another client or class shows up with very similar measurable traits, but somehow things go very differently – the route to the goal takes a different path. Feedback is Constant

As human beings, we place value on higher attributes than just equipment, shiny new-fad gadgets and pieces of paper. These things do have importance, and rightly so. But when given the choice between two fitness instructors or personal trainers who have similar qualifications, similar routines and fitness equipment, why do your clients come to you, and not someone else – and vice versa.

We are constantly taking feedback and feeding the information forward to the next moment, the next exercise, the next day the next client. Without feedback we stand still. And a fitness professional who stands still will soon stand alone. A fitness professional who takes, receives, processes and acts on feedback will stand apart. Apart and above the rest, as a fitness professional and coach who is

being trained and coached themselves. This creates a leader. And the world needs leaders. Knowledge is a Must Knowledge of your area of expertise is a must, but knowledge of your client(s), their lives and needs, their inner workings, and drawing out and respecting this information coupled with your own professional knowledge makes for a specific experience, even in a class setting. Knowing the particular muscle tightness that the female client in the corner experiences (because you ask the general question before class commences) means you can add this stretch in to benefit her, while the rest of the class may need it too! Be Proactive - See Ahead Being proactive means seeing ahead where you can ask a specific question you need answered.

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“How did you find parking today?”, gives you an indication of how busy it is outside your facility so that you can scout out other parking options for clients, or make a point of telling new clients about a busy period so that they can add in extra travelling time to ensure they are not running late.

“Wisdom is not a product of schooling, but the lifelong attempt to acquire it” Albert Einstein

You design programmes with a group of people and you create an experience of energy, vitality, fun and work! How often have you changed a routine slightly because you ‘felt’ it didn’t work right? Or moved your position in relation to the client or class in order to better train or teach? Do you try out new angles of a movement, a new stretch or add a relaxation segment to your session? And why? Because a client has said they can’t hear you in that spot so you move, or change the layout of your class the next time, because you could see people change their faces and relax when you cue a relaxation segment, because you asked ‘tell me how that feels’ when you did the next movement and the client told you. Feedback = Information = creation. Responsibility starts with yourself

In the training session setting out that you are open and actively looking for feedback is a sign of a leader in training. You are setting out the message that your client’s needs are priority, that your working with them involves them being responsible also for the session and taking charge somewhat of how the work progresses. As fitness professionals we need to see when we need to apply the knowledge that we have in order to have a client reach a goal, which may go against their own feedback, but we are the experts, and to get our results, the client needs to trust our expertise. Creative and Experienced Are you a creative fitness professional? Of course you are!

We are responsible for ourselves, for the energy we bring to each moment, and in particular to the energy we bring when we are giving that energy (our work) to others in a close and personal professional way. Here is where our own checklist, (internal or Ask ‘how do I feel today, now, going into this class/client?’ If we are preoccupied with the tiff at home, the mess on the breakfast table, the bill to be paid, then we are bringing that energy to the workplace. And our clients come to us for our vigour and our enthusiasm, not our drooping frown and stress! It is a long process to raise one’s awareness of our energy – finding a Personal Growth course is something I know has made huge changes in being fully present with my clients despite home or personal stresses which are in my life, and which we all encounter. Knowing too when the outlay of

energy to your work and family is needing a shift in order to replenish is so important. When you need to take time off, book the holiday and do it! Collaborate in Life We are but collaborators in this thing called life. Everyone we contact is collaborating with us, and us with them. They come to us to learn to develop to achieve and to grow. Our collaboration is to meet them and see the complete human being in them, warts and all! We grow in our knowledge with every person we train, the new angle of a stretch – imparting knowledge which stirs us to gain more and better knowledge, the use of these experiences in working with another class or client. The road goes both ways, and being open to that and learning as we go is key. Articulating means Communicating In gaining, sorting and using feedback how we articulate our need and gain the information we require is based on our energy, or language and our manner. Asking the question with a gentle tone, an open mind and a respectful manner is going to get us the details we need much quicker, plainer and allow the client to be forthcoming in future than being too prying, cold or dismissive. Our words have power, we must use them wisely. Our body language says more than any paragraph would, carry yourself with openness, kindness and vigour. Feedback, gathered gently, studied with an open mind, and used wisely can catapult you to great new heights.

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The Fitness Polygon

Functional Fitness for Downhill Skiing Gerry Fitzpatrick is a lecturer in WIT in the area of Sport Psychology, and in Performance and Analysis in sport.

Fitness Profile

As indicated on the fitness polygon, the requirements for skiing are for moderate levels of biomotor ability across a wide spectrum of physical capacities rather than significantly high levels in 2-3 capacities. Strength, strength endurance, power and flexibility (and naturally skill) are the priorities.

Model for Skiing Performance The progression in the preparation for skiing fitness could potentially follow the model below. First, develop the stability level of the skier through a series of exercises that target weaknesses in stabilizers and any movement impairments. They can then progress to increase strength in a functional manner that meets the requirement of skiing. Finally, according to Schwameder (1997), a move to power exercises that help the skier with the ability to accelerate and decelerate, should help optimize performances on the slopes.

A fitness profile of the downhill skier will look substantially different from the cross country skier and will vary depending on the level of skiing ability one wants to reach, Tesch (2007). The skier would benefit from developing strength in the low crouch position for upwards of 5-8 minutes, and also needs flexibility and mobility training primarily in the calves and the hips, in order to complete quick manoeuvres on skis.

Power

Begin with general preparation which might include some biking, running, or hiking to improve general aerobic fitness. Specific preparation closer to skiing time would require a move toward developing muscular endurance and strength in the upper back, core, and legs. Circuit training a few times a week, alternating between strength training and lateral jump training chosen specifically to simulate the moves the skier would be making on the slopes, would be a good option. Included in strength training programme or a circuit training approach would be the need to incorporate some stabilization training, Muller, et, al, (1995). Ideally a functional movement screen would indicate where stabilization, strength, and mobility exercises should be targeted at in the body. As a general rule it may be advisable to develop mobility before improving stability in some areas.

Power

Stability

Stability Begin by identifying areaâ&#x20AC;&#x2122;s that need corrective exercises to overcome any mobility issues or movement impairments that the skier may have. This will help reduce the risk of injury on the slopes. Once progress has been made in correcting imbalances then the skier can progress to improving their stability. The fundamental skills of skiing such as edging, pressure, balance and rotary, require good stabilizing ability. The kinetic chain starts in the feet and ankles, so if there are National Fitness E-News 16

weaknesses there, the movement continuum that follows up the chain will probably be unstable.

Exercises for Stability

Feather Jumps

Some athletes let their knees fall to the inside as they prepare to jump. This is typically due to muscle imbalances in the legs and that imbalance, in turn, leads to biomechanical inefficiency and possibly to increased risk for injury. Getting better jump mechanics will lead to better muscle balance in the legs and, ultimately, better skiing. Feather Jumps are a simple exercise that can help get the legs working as they should.

3. Walking Lunge or split squat to balance Again, this unilateral exercise focuses on the stabilizing muscles but with the added advantage of one legged balance when the knee of the non supported foot is raised to hip height as you come out of the lunge. Ÿ Step into a deep lunge and transfer the weight onto the forward foot as you lift the trailing leg, and raise the knee to hip height. Ÿ Pause for one second before lowering that leg into the next lunge. Perform 10 reps on each leg (20 steps total).

Ÿ Begin by crouching down into a low jumping position. For some skiers the knees tend to cave in to the inside when they do this. Ÿ Try to keep your knees straight as you bend down and then spring up. Ÿ When you land, think of yourself as a feather trying to landing noiselessly keeping your knees properly aligned. Landing softly will encourage you to land properly, Do ten or twenty or thirty reps, but do not keep going if you can't keep proper form as you get tired. If you do this exercise with anything other than good form, you will just be perpetuating bad habits and not improving stability. 2.

BOSU Squats

This exercise helps develop the ankle, knee and hip stabilizers while working through a good range of motion helping to improve mobility Ÿ Stand on the flat side of the BOSU and lower yourself into a deep squat. Ÿ This improves the stabilizers of the ankles and knees. Ÿ Do 10-15 reps at a slow to moderate pace.

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3. Single Leg Squat Ÿ Balance on one leg with your arms out in front Ÿ Lower yourself as deep as is comfortable. Ÿ Perform as many reps as possible up to 12.

Core Strength and Stability

While there are a lot of advantages to developing core stability and strength, one should ensure that they have adequate mobility levels in the lumbo pelvic hip complex first, to ensure maximum return from core work. 1. Back Extension Ÿ Lie down with the belly button over the bull's eye and arms down by your side. Ÿ Keeping the abs contracted, lift the head off the ground in a back extension. Ÿ Lower and repeat, keeping the abs tight throughout the movement. Ÿ Do 1- 3 sets of 10-15 reps.

Progression to Stability and Strength 1.

Squat with Overhead Press

Ÿ Hold medium-heavy dumbbells just over the shoulders as you stand on the dome. Ÿ Lower into a squat (knees behind the toes). Ÿ As you push back up, press the weights overhead. Do 2 sets of 12-15 repetitions. 2. Full Crunch Ÿ Sit on the dome forward of the bull's eye and draw the knees into the chest, hands behind the head. Ÿ Make sure you're not tipping forward or back. Ÿ Squeeze the abs and lift the shoulders and hips off the dome in a full crunch. Ÿ Do 2-3 sets of 15-20 reps

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3. V-sit Ÿ Sit with hips slightly forward on the dome and place your hands behind you. Ÿ Lift your legs up into a V and lean torso back, keeping back straight (don't collapse) and abs contracted. Ÿ Lift the arms and hold for 20 to 60 seconds

Strength Developing strength in a manner that transfers onto the slopes is very important. Deadlifts are King! This weight training exercise where a loaded barbell is lifted off the ground from a stabilized, bent over position is one of the three canonical power lifting exercises, along with the squat and bench press and is the most functional for skiing. It is important to get good instruction for the deadlift as heavier weights can be handles here. Aim to work up to 3 sets of 10 repetitions with a decent level of weight. Sets of 3-4 with reps of 6-8 should be incorporated into a circuit or a programme.

4. Plank Ÿ With the dome side down, get into push-up position, on knees or toes, with hands on the either side of the platform. Ÿ Hold this position, keeping a straight line from head to heels and keeping the abs braced. Ÿ Hold for 20 to 60 seconds.

Power Developing the ability of the muscles to react quickly and with force will further enhance your skiing. Prepare the body to move in short bursts. 1. Power Lunges Ÿ Place the right foot in the centre of the BOSU. Ÿ Lower into a lunge (the front knee should be behind the toe). Ÿ As you press up, jump up and switch legs in the air, landing with the left foot on the dome, right foot back. Continue jumping and switching legs. Ÿ Do 3 sets of 10 reps at speed.

5. Tilts Ÿ From above position, keep the arms straight and the body in alignment as you rock the BT forward and back for 8 to 10 reps. Ÿ Rest and repeat for 1 to 3 sets. Add side tilts as well for more challenge.

2. Lateral Jumps Ÿ Stand with both feet shoulder distance apart with knees slightly bent. With a BOSU or other marker, designate a spot 2-3 feet laterally (to one side). Ÿ Start with bent knees and jump up and over toward your marker. Land with soft knees (knees slightly bent) and rebound back to your starting spot. Ÿ Keep your knees high, and always land with soft knees and with your knees and toes facing the same direction. Do 3 sets of 10 reps at speed. Specific Skiing Machines - Some gyms provide specific machines that simulate the kinds of motions involved in downhill skiing. These machines often have set positions for the lower body, as well as some weight or resistance challenges for the upper body. The idea is to simulate the kinds of actions that skiers do with ski poles. When these machines are available, they are a great option for ski preparation. References available upon request National Fitness E-News 19

Pilates and the Overweight Client By Peppy Neville,Bachelor of Education in Home Economics, Diploma in Advance Pilates Mat Instruction, NCEF Tutor.

Introduction

Benefit to the Overweight Client

Pilates might not be one of the first forms of exercise that springs to mind when working with an overweight client. When you consider that a 1 hour beginners Pilates class burns approximately 252 calories /hour, an intermediate class 360 calories/ hour and an advanced class 444 calories/ hour, (Olsen and Smith, 2005) it would appear that a client would have to be working at an advanced level in order to burn comparable calories with some of the more traditional forms of exercise such as walking at 4.5km/h – 441kcal/h, Cycling at 10-12km/h – 422kcal/h, low impact aerobics – 410 kcal/h, step aerobics - 520kcal/h (Harvard Heart Letter 2004).

So why am I suggesting that Pilates could be of benefit to the overweight client who is unlikely to be able to work at an advanced level, at least initially? While the effect of Pilates on body composition has not been studied, most Pilates instructors will know from practical experience that Pilates can have positive effects on quality of life, mood and self-esteem. “Once you get control of the body, and of finding the right muscles to put the body into the positions, you realize you can control other things in your life” (Sarnataro 2007). So while performing Pilates does not necessarily lead to significant calorific expenditure, the heightened self-awareness it encourages can facilitate lifestyle change and lead to a more active lifestyle. National Fitness E-News 20

Orthopaedic Health Improved orthopaedic health is another benefit of practicing Pilates for the overweight client. Obesity is one of the risk factors for developing back pain because of the extra stress it places on the joints and ligaments. Excess weight can also lead to postural abnormalities as the body attempts to compensate for a changed centre of gravity. Many Pilates exercises are similar to those prescribed by physical therapists to rehabilitate back pain sufferers. A study of 22 adults conducted at Florida Atlantic University found that a 12 week Pilates Program reduced back pain. (Graves et al. 2005). A person who experiences pain is less likely to embark on a fitness training program so by improving orthopaedic health the client may be encouraged to progress to cardiovascular work. Challenges for the Fitness Instructor Dealing with the overweight client presents its own challenges to the Instructor. Excessive adipose tissue in the abdominal and pelvic area can make it difficult to establish neutral pelvis. They may have difficulty with concentration and developing full body awareness. Faulty movement patterns may have been developed, along with postural imbalances. Addressing these difficulties requires an instructor with exceptional skills. Knowledge, creativity, the ability to communicate and collaborate with the client, and someone who is willing to take responsibility, in conjunction with the client, in bringing about positive change, are just some of the vital skills required of the Pilates Instructor when dealing with the overweight client. Specialist Knowledge is Essential Apart from the obvious knowledge that any instructor would be expected to have in relation to correct exercise technique, working muscles during a specific movement, selection of appropriate exercises and the ability to plan and implement appropriate exercise programmes, the Pilates Instructor also requires specific knowledge and an appreciation of the difficulties the overweight client may experience when embarking on a Pilates Program. They may have poor balance, biomechanics and proprioception. They will typically have an accumulation of adipose tissue around the torso and pelvis which means that the bony landmarks we would normally use to determine correct positioning are hidden. They may be forward shifted in posture and yet can be very strong in the legs so it can be difficult to assess their precise muscle imbalances. Initially it will be up to the instructor to determine whether the client is correctly positioned or not, as the client may not be able to distinguish between anterior and posterior pelvic tilt. It will be up to the Instructor to help the client to reconnect with their body e.g. helping them to identify various body parts, like the pubic bone, sacrum, lower ribs, iliac crest. All of these factors require the Instructor to have specific knowledge in order to help the client recognise what is possible for them. However, you also need to be able to use and transmit that knowledge to enable the client to benefit fully. Creativity and Communication Skills are vitally important to the transmission of this information Adaptations The overweight client may experience certain difficulties in the practice of Pilates. They may have difficulty breathing when in the supine position. The accumulation of fat could also make some exercises impossible to perform e.g. the Roll

Up. So while you may know what exercises are beneficial for correcting a particular muscle imbalance, this is of no use if the client is incapable of performing them. It may be necessary to be very creative in adapting exercises to accommodate your client. Consider adapting exercises so that they can be performed from a seated position or incline rather than supine. Look at using equipment like dynabands, bosu, or stability ball as a means of assisting the client which in addition to helping the client perform the exercise, also gives them something to focus on which in turn improves their concentration. Client Relationship Most overweight clients will not be comfortable with a hands on approach, at least not initially. It takes time to build a relationship where the client will have sufficient trust to be relaxed enough to accept a hands on approach. For the instructor, this means that verbal and visual communication skills need to be especially well developed. Verbal instructions need to be clear and meaningful to the client. Initial instructions need to be simple. E.g. When teaching body awareness, you could ask the client to say what body parts they can feel moving? Or you might have to be more specific and say “can you feel the muscles in your abdomen working? When teaching a particular exercise, find out how your client learns best, - by listening to instructions, by visualisation or by doing it themselves. Once you have established this you can then determine the type of instructions you give. For example a client who learns best by listening will respond well to specific instructions. E.g. “Raise your arms toward the ceiling.” A person who learns best by visualisation or by simply doing it will respond well to a demonstration of the movement and also to the use of imagery e.g. “Imagine you are lifting a ball over your head”. Communication Remember though that communication is a two-way process. Encourage your client to express any difficulties they may be experiencing with the movements as well as what is working for them. Over time you want the relationship to develop into one of collaboration where you are both working towards a common goal. It is important to approach the client as a wellness professional – not just a fitness trainer. Ultimately the client needs to recognise that Pilates is only one step on their way towards weight loss. The Instructor must take responsibility for ensuring their client is aware that weight loss results from a multi-disciplinary approach which includes diet, exercise and behaviour modification. Conclusion The benefits of Pilates for the overweight client are numerous. The Pilates instructor, by helping their client to develop greater self-awareness and improved confidence, can be instrumental in bringing about positive change, thus encouraging the client to continue on the path towards improved health and well-being.

Full list of references available upon request

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Inclusive Play and Leisure Activities for Youth (ImrĂm)

PE & Sport Science Department (PESS) Launches Innovative Physical Activity Programme (i-PLAY) for Children and Young People with Special Needs By Dr. Daniel Tindall, PhD, Sport Pedagogy and Ms Brigitte Moody, MA, Adapted Physical Activity

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Introduction

Unique Programme ·

Physical activity is an important part of a healthy lifestyle for everyone (US Department of Health and Human Services, 1996). Participation in physical activity through free play and sport has been shown to have many benefits throughout a person’s life as it promotes fitness, balance, coordination and self-esteem. These benefits are equally important, if not more so, for individuals with disabilities having a particular impact in the areas of general fitness (Block, Lauer Hornbaker & Klavina, 2006), motor skill development (Crawford, Mac Donncha & Smyth, 2007; Reid, O’Connor & Lloyd, 2003), cognitive development (Wright & Sugden, 1999), as well as language, communication, and self-regulation of behaviour (Powell & Jordan, 2001). Additionally, recreational and sport activities provide the opportunity for children and adults with disabilities to be included in their broader communities, benefiting those with and without disabilities in many ways. Those with disabilities learn important social skills while their typically developed peers learn sensitivity to others who are perceived as different to them (Batshaw, 2002). Barriers to Participation The participation of persons with disabilities in adapted physical activity (APA) has been clearly established through research (Sugden & Chambers, 2006). However, while the benefits of physical activity are well documented for persons with disabilities, barriers still exist discouraging their involvement. A research paper published by the National Disability Authority (2005) entitled; ‘Promoting the Participation of People with Disabilities in Physical Activity and Sport in Ireland’ highlights the factors which impact participation levels among people with disabilities in physical exercise and sport in Ireland. Listed within this paper were the following major barriers: · · · · · ·

poor physical education provision in schools; negative school experiences; low expectations from teachers, families and peers; lack of access to facilities and programmes; lack of experience of the benefits of physical activity; issues with cost;

not acquiring physical literacy while young; and lack of trained physical education teachers. Promoting Physical Activity

One way in which to remove some, if not all, of these barriers and promote physical activity for children with disabilities in Ireland is through the effective preparation of its future physical education (PE) teachers. Yet, the ability of these individuals to effectively plan and provide for appropriate bouts of adapted physical activity remains an issue. Traditionally, in the Irish context, PE graduates work within the post primary school sector. Likewise, PE graduates can also be employed in a part-time capacity (2 hours/week) in special school settings, as special schools also cater for children of secondary school age, up to the age of 18 years. Across both settings, graduates will be required to teach equally to students with and without disabilities, attempting to facilitate the most inclusive learning environment possible. Unfortunately, most of these future professionals will have little to no experience in creating such an environment. Development of IPlay

Current PE teachers have indicated that their undergraduate training was extremely inadequate with regard to preparing them to work with children with disabilities (Department of Education and Science, 1999; House of the Oireachtas, 2005; Meegan and MacPhail, 2006). Because of this ‘inadequate training’, the i-PLAY programme (Inclusive Play and Leisure Activities for Youth - Imrím) was developed; designed to benefit both future physical education professionals as well as children and young adults with special needs in the Limerick area. Based within the PESS Building, University of Limerick, i-PLAY is a physical activity programme for children, youth, and young adults aged 5 to 21 years with special needs lasting for one hour per week across 10 weeks. As part of the programme, each participant is paired with a dedicated coach from the 3rd and 4th year Physical Education classes receiving individual attention and support from both students and staff.

Dr .Daniel Tindall, Lecturer in Physical Education and i-Play Co-Director explains the focus of the programme; “This is a completely unique programme which is designed to serve three main purposes: 1. Provide young people with special needs the opportunity to play and engage with their peers during physical activity. 2. Provide our pre-service teaching professionals in physical education the opportunity to engage more fully with children with disabilities. 3. Provide families the opportunity to connect with one another as a way to support each other and their children with special needs. Additionally, the i-PLAY programme is distinctive to Ireland in that it addresses many of the barriers to physical activity highlighted in the 2005 NDA report both directly and indirectly. It offers prolonged and consistent physical activity opportunities to children with disabilities while promoting the health and social benefits associated to physical activity.” i-PLAY is also the only university-based programme which provides valuable experience to its future physical education professionals through working with children with disabilities. Dr. Tindall added; “This experience will further the professional development of our students and encourage them to promote an inclusive learning environment in their future careers.” How can the fitness professional get involved? 1. To register your interest as a volunteer please contact Daniel Tindall at Daniel.Tindall@ul.ie 2. Graduates of the B.Sc.in Exercise & Health Fitness are eligible to apply for a place on the Professional Diploma in Education (PDE) (Physical Education) – NFQ Level 9.

FURTHER INFORMATION ON ‘IPLAY’ Contact the Programme Directors Daniel Tindall - daniel.tindall@ul.ie Brigitte Moody - brigitte.moody@ul.ie

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Higher Certificate in Exercise & Health Fitness (HCEHF) Year 2: Pilates & Corrective Exercise Accredited by the University of Limerick Qualify with the Best! NCEF Pilates & Corrective Exercise Specialist This course provides 30 European Credit Transfer System (ECTS) credits towards the Higher Certificate, Diploma and B.Sc. in Exercise & Health Fitness. The Higher Certificate, Diploma and B.Sc. are awarded by the University of Limerick and are placed at Level 6/7/8 on the National Qualifications Framework (NQF) and Level 5/6 on the European Qualifications Framework (EQF). Aim: To provide Exercise & Health Fitness Professionals with the skills, knowledge and competencies to provide safe and effective professional instruction in Pilates & Corrective Exercise. These specialists can work on a freelance basis either on a one to one or in a group setting Course Details: Ÿ The course will take place over four weekends with assigned private study. Participants will also be required to complete a Case Study Project which involves training with a client, submit a practical DVD of you teaching and complete an online written assessment:

COURSE DETAILS Venue: Citywest, Dublin Contact Dates: Sat 2nd & Sun 3rd February 2013 Sat 16th & Sun 17th February 2013 Sat 2nd & Sun 3rd March 2013 Sat 23rd & Sun 24th March 2013 Full details on entry requirements, course content and fees are available by clicking here

Read what past graduates of the course had to say: “On a personal note just wanted to say I thoroughly enjoyed the course. I think "Pilates" suits me! So hopefully it will develop for me in the future. But the reason I enjoyed it was also helped by the tutors. I have to say the standard of tutors was excellent. Well done as a co-ordinator and tutor. You set the bar quite high! Excellent value for money, time and skill performance.” Denise Murphy (Kildare) National Fitness E-News 24

Andy Wake & Ann Doherty

My name is Ann Doherty, I am 41 years old. I live in Buncrana, Co Donegal with my husband Gary and 3 boys. I started my own mobile fitness business ‘Ann's Boxercise & Fitness Classes’ three years ago and I run classes all over counties Derry and Donegal. My passion for Boxercise started through my three boys. My boys all box and are all Ulster Champions and my husband is also a boxing coach so boxing is a big thing in my house.

In 2009, I completed the Boxercise Instructor course and following the course, I set up my own classes in my local town hall. The demand was great so I increased the class to three nights per week. At the time I was working part time as a Sales Advisor and I began to toy with the idea of setting up my own business. In July 2010, I took a redundancy package and proceeded with setting up my own mobile Boxercise business. During that time I have put my own stamp on the classes and made them my own...the best words to describe them are ‘fun’ and ‘dynamic’!! I have advanced my qualifications to PT/Advanced Skills Course and I also did Boxercise for Kids. On the courses I met some fellow instructors from the UK and Ireland, that I have kept in contact with and it is just wonderful to bounce and exchange ideas

with these individuals. They have been a great help to me and my business. In Sept 2012 I was asked to be a trainer for Donegal's Biggest Loser Competition. There are 76 contestants and as part of their programme, I take them twice a week for Boxercise. It’s a super programme for people who are trying to lose weight and get fitter and there has been some fantastic weight loss. Due to my increasing equipment needs, in Sept I also bought my first ever vehicle...my van....whom I call Katie, in honour of our Katie Taylor!! It's a great way to advertise my business and Ann and Katie can be seen travelling all over Donegal and Derry!! After nearly 3 years in business, I can honestly say I absolutely love my Boxercise business!! I am very driven and I eat, sleep and breathe Boxercise. To date, I have about 200 members and because I have access to such a large number of people, I use that to do some fund-raising for local charities. I would like to thank my wonderful members, family and friends because of them I was voted Boxercise Instructor of the Year in Nov 2012 which has without doubt been the highlight of my career to date!! To get this recognition means so much to me and I’m so grateful to everyone who voted for me and who said such nice things about me and the benefits they get from attending my classes. Thank you to Boxercise Ltd too for teaching me all my skills and for their continued support I have returned to college and I am completing a three year sports course. Here’s to a fab 2013!!

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Bootcamp A New Model For Your Business By Ger Sheehan, CEHF

Military Origins The origins of Bootcamp lie in the military with what is classed as recruit or basic training. This is an induction period where soldiers and potential officers are assessed in extreme physical and mental challenges over a number of days or weeks. Over the course of their induction training they are pushed harder than they have ever been pushed to simulate the rigorous physical and psychological demands of battle. It is a gruelling time and the end result is that only the best get through to become the best soldiers.

A New Approach In the mainstream fitness industry we are always striving for new and more exciting training methods to drive clients to meet their health and fitness goals. The military model was refined and civilian bootcamps were born. Instructors still push hard to get the optimum results from the client without the risk of them getting the ‘boot’ as it were. They are a fun, social and highly effective cardio and conditioning session. They vary in design and content depending on size and ability of the group, experience of instructor and location. The choice of location can be key to the success whether it be a pitch, local park, forest, beach, urban or rural area. Busy schedules of these locations are always a challenge. The choice of running bootcamps indoor or outdoor each has its advantages and limitations depending on the choices of equipment and exercises and the availability of equipment. Weather can play a huge part with Ireland’s unique brand of 4-seasons-in-one-day climate for outdoor camps.

Bootcamp Design Bootcamp design can take many forms from a bodyweight conditioning circuit session where all you need is a towel and a bottle of water to more challenging forms with tyres, sledge hammers, ropes, obstacles, free weights, suspension trainers and more. Bootcamps can be very popular with team sports for off season and pre-season general conditioning where the players have had a long layoff and need to work away some of the excess before their sport specific preseason kicks off. As with the military model, the client starts a Bootcamp of anywhere from a weekend camp to a 6-12 week structured camp with a periodised or planned training plan. The goal, by the end of it, is a leaner more athletic client having picked up some new skills where they have dug deep into their reserves and made some new friends along the way along the way. Hopefully the instructor being one of them!

A Typical Class Format The general format can include client screening. A dynamic warm-up will generally be part of the structure and this is where we prime the client/s for the most demanding portion of the workout without causing too much fatigue. A pulse raiser may then be introduced where, for example, some skipping, body weighted squats, press-ups, lunges, T-spines, single leg RDL’s. The aim is to get some range through as many joints as possible whilst keeping in mind the goal of the session. There should be an introduction to the format of National Fitness E-News 26

each exercise, whether it will be circuit or station format, along with adaptations and progressions for each exercise. The main portion of the session will consist of a metabolic resistance training portion of time, reps, or pyramid based sets for each exercise before moving on to the next exercise. This is where we will work the toughest exercises or those with the most resistance and will have typically 4-6 exercises with up to a minute rest between and a number of rounds. These exercises too can range from chin ups, advanced press-ups to the use of the more challenging equipment available The core and cardio portion of the session will consist of another circuit of shorter intervals and rest periods TABATA type intervals. We like to end each session with some metabolic finishers or High Intensity Interval Training (HIIT). Short interval 6-10 seconds of max effort explosive movement exercises such as burpees. Cool down and flexibility work is important as some clients will not be familiar or push harder in these sessions as the natural competitive edge is released so be sure to include an adequate cooldown with some flexibility work.

Include Functional Movement Bootcamp tends towards high functional movement exercises with full body core strength and conditioning content. A typical Bootcamp main session will consist of a functional movement exercise followed by core engagement and alternate upper and lower body through the session.

squats/kettlebell squats, burpees. Variety is key and adding a mix of anaerobic, aerobic and general conditioning exercises will challenge all clients as each will have their own strengths and weaknesses.

Suitability Bootcamp is suitable for both men and women, from teenagers to their parents and grandparents once there is medical clearance and each client is directed towards the appropriate version of each exercise. Choosing the right theme for your Bootcamp can be a major key to its success. Military, urban, teen, beach, park based will appeal to a different personality and groups and often the more extreme in nature the more appealing.

Various Groups/Themes Buggy Bootcamp for new moms getting back into shape after they have medical clearance to commence exercise can be an excellent social outlet and experience sharing opportunity. Mothers are all going through similar experiences with their new child and all its challenges. They gain the support and encouragement from their fellow moms and share ideas while getting some exercise. Corporate groups with team building weekends are potential client groups for this form of interactive group based exercise as it can work for the beginner right through to the advanced athlete so all can break a sweat and achieve a sense of undertaking a shared experience.

Outdoor & Indoor Sessions At KBAMfitness we offer a number of Bootcamp models both outdoors and indoors. Some take place at our training centres or can be brought to clients or groups or occasions and modified for the intended clients. These modifications can include a kidâ&#x20AC;&#x2122;s activity boot camp at your childâ&#x20AC;&#x2122;s birthday party with a high fun and activity content to burn off some of that energy and cake. A typical outdoor camp at KBAM can include farmers walks, press-ups, lunge walks, ballting ropes, tyre flips tyre pulls, planks, skipping, suicide runs, crab walks,

Additionally Stag and Hen parties are always looking for activities to bond the group in a shared challenge! There are plenty of Bootcamp models and advice available on the internet so choose wisely and always remember to get to know your group as what might motivate one person may deter the next.

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By Debbie Burke, NCEFT

Studio Cycling Marketing & Client Retention â&#x20AC;&#x201C; Top Ten Tips

This article gives some tips into the various ways to help you market your studio cycling classes and retain your current members. Instructors should be qualified and knowledgeable in the area of studio cycling. You need to know your target market, the area you wish to promote and what type of clients is you trying to attract.

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Marketing - Top 10 Tips So how do you attract new clients and retain your current clients? Eight years ago, when I taught my first class, I designed my own fliers promoting my two very first classes. Simple clear messages will get the message across. Other types of effective marketing ideas are: 1. E-mail: Keeping in touch via e-mail vital to alert your clients. Keep them updated with class times and also use it as a form of feedback from your clients. They may give you some useful suggestions to make your class more successful. 2. Monthly Competitions: pick a number from a box that matches the number of a bike in your studio, and the winner gets a t-shirt. Have a monthly draw of who attends the most classes and have a chart for clients to keep on eye on. Even the non-competitive clients will still want to win and check the board each time they come to the class! 3. Novelty and Masterclasses: Have a guest instructor in to spice up your class, it creates new ideas. Have a 80s class and get clients to dress up and have 80s playlist. 4. Social Media: An excellent form of marketing. Facebook, blog or use Twitter with a positive, motivational thoughts each day. This will keep your clients motivated. Its free, available 24/7 and you can reach a larger audience. Clients can also interact with others and promote your classes free of charge! 5. E-Newsletter: You can create one to send to your clients with monthly updates. It should be informative and fun, and don’t forgot to invite your regulars to bring a friend. 6. Video Cycle: Some studios are set up for video cycle, which encourages the client to make use of their imagination when graphics are shown on the screen. 7. Word of Mouth: The best kind of advertising. Once you’ve earned your regulars, encourage them to bring a friend. You could have a “friend Friday” each month where you clients can bring a friend for free. 8. Take Music Requests: Have a request playlist box. In each class play two requests each week and this will encourage your clients to come back to your class to hear their song. 9. Refer a Friend: You could award discounts and free class to clients who refer a firend. “Bring a friend and spin for free” 10.

YOU! Be a positive role model for your clients

Client Retention - Top 10 Tips Studio Cycling classes often have waiting lists as they are a very popular class. Not only is it a great workout, but it’s an experience and an excellent class to keep members coming back for me. A good studio cycling class is down to the instructor and how they motivate and inspire. Here are some tips to keep your clients coming back for more: 1. Safety and Comfort - start every class with a review of fundamentals and safety points so that everyone-regardless of, age, fitness level or experience can have a safe and effective workout. Emphasise that they have the control of the speed, resistance and intensity level, so it can be as easy or as challenging as they want it to be. Ask them to listen to their bodies and adjust accordingly, and tell them not to be afraid to slow down or take a break when necessary. Like many things in life – you get out what you put in. Avoid any contraindicated moves, such as press ups on the handle bars. 2. Screening - ensure you fully screen all clients at the start of each class and make adjustments for any client with an injury. 3. Bike Fit – ensure all new clients are in the correct position and regularly re-check alignment with all clients. 4. Be Personal - greet your clients on a first name basis. Take an interest in how they are. 5. Let Them Know What to Expect – your clients will be better able to pace themselves if they know what to expect at the start of a song. Let them know how fast to pedal, the type of terrain, the level of intensity and for how long e.g. sprint for 30 seconds, recover for 10 seconds. 6. Be Observant - observation is an important instructional skill. It’s the little things that matter and by making the slightest adjustment you will keep your class attendance high. 7. Reinforce Proper Technique and Form – this is especially important during high intensity intervals when clients are pushing themselves hard and technique may start to falter. Reinforce core stability, soft elbows, relaxed shoulder etc. By shifting their focus to technique, it will distract your clients away from how hard they are working. 8. Use Effective Music and Visualisation - The right song can also help give the class a surge of energy, so choose your music appropriately. Using visualisation cues is a personal choice – don’t overdo them, one or two cues is plenty for a class. Refrain from “screaming” – yelling is not motivational so use a microphone if you need one. 9. Educate – without overloading clients with too much information. Remember that it’s a workout and not a lecture. It is a good idea to explain the science behind the workout but do not overload them. 10. Be Professional at All Times - Are you guilty of leaving the empty water bottles, and broken pedal straps for “someone else” to fix? Your spin studio should keep up to the highest standard at all times! If a client tells you there is a problem with a bike, be proactive and report it to maintenance repair and you’ll gain the reputation as the instructor who “gets things done.” Simple things like ensuring clients have a towel to wipe down bikes after use. Keep track of service history of the bikes. Keep up to date with trends, go to other gyms and try out other classes to get ideas and also song playlists. If possible change the layout of the bikes every couple of months. Stick to these basic tips and along with gaining many happy and healthy clients you are guaranteed to have the professional edge!

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Scope of Practice – Nutrition and the Fitness Professional By Sarah Keogh’s,BSc (Hons) Human Nutrition & Dietetics, MSc. (Hons) European Food Regulatory Affairs, MINDI (Member of INDI), MBDA

Introduction It’s a typical situation: a client is working out but not seeing the weight loss they want. So they ask is there anything they should be eating or cutting out? Any changes they can make to their diet? What advice should the fitness professional be giving? Where do you start? When a client asks about nutrition it is a great opportunity to help to guide them in healthy eating and correct any mistakes they might be making. This means you can not only help clients towards a healthier weight, but also to overall health by making sure they are getting their recommended daily amounts of fruit & vegetables, low fat dairy and protein. Many people think they need to cut out whole food groups such as carbs or dairy when they want to lose weight and they don’t realize that they are cutting out calcium and fibre at the same time! It is great if they can be advised about correct portion sizes (which is a major part of successful weight loss) by someone with a good understanding of all the nutrients we need in a day, rather than just going ahead and cutting carbs or increasing protein. Where can your client go for help? And if a fitness professional doesn’t give any advice, where does the client go for help? A qualified dietitian is a good choice but it is another fee for the client and if a fitness professional can answer a simple question, it makes more sense. Without good advice, clients may end up on one of the many nutrition websites that are not based in science or which have their own agenda such as selling supplements. Many of the popular nutrition books available are not entirely accurate either so it is easy for people to become confused and be led astray. But where do you draw the line between general and individual advice? What is your scope of practice?

Scope of Practice? Giving general advice based on the food pyramid and the healthy eating guidelines (available from www.fsai.ie) is well within the scope of practice of any fitness professional. The danger is straying into individualized advice. Why? In the same way that a dietitian might give some general advice on fitness, she recognizes that detailed advice really needs to come from someone specifically qualified in that area. Dietitians are qualified to give individual, detailed advice on diet, not just on healthy eating but to treat medical conditions such as diabetes, coeliac disease and heart disease. Many of us know the basics about nutrition, so it can seem straight forward to tell someone, for example, to eat less fat to lower cholesterol, but a dietitian will also take into account a clients’ medical history, age, sex, any of the medications they are taking as well as any surgeries they may have had, as these can all affect the specific advice given. Dietitians will also look at behaviour and habits and will work to fit advice into the clients lifestyle – sometimes easier said than done! Dietitians all have a four year degree in human nutrition and dietetics as well as six months supervised training in a hospital. Clearly they learn more than just how to eat more vegetables and reduce fat! Just like fitness, there is more to nutrition than we see from the surface. For this reason, a fitness professional needs to be able draw the line between giving advice on general healthy eating to help a client and more detailed, individual advice that might turn out to be harmful. Guidelines for Fitness Professionals In the US there are some clear guidelines about what the scope of practice for fitness professionals should be. Fitness professionals can advise clients on: ·

Principles of good nutrition and food preparation

Foods to be included in the normal daily diet

Essential nutrients needed by the body

Recommended amounts of essential nutrients

Actions of nutrients on the body

Effects of nutrient deficiencies or effects of taking too much of any nutrient

Foods and supplements that are good sources of essential nutrients

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If a fitness professional is giving advice in these areas, they need to make sure they are getting their own knowledge from a good source. Websites such as www.safefood.eu; www.indi.ie and www.fsai.ie are all good, reliable websites for nutrition information, based on the latest science with no marketing agenda. www.indi.ie also has a list of other good websites for more information. Beware of many ‘fitness nutrition’ websites who often promote unnecessary supplements. Also be cautious about dong short courses on nutrition. There are many courses on nutrition in Ireland but not all of them are giving students good information as there is no regulation in this area. DIT Kevin Street run a good evening course in nutrition and the lecturer is a qualified dietitian. You won’t be a dietitian at the end of it but you will have a better understanding of the background to the science that makes up guidelines like the food pyramid. Areas to Watch

Supplements are one major area of confusion when it comes to sports nutrition, especially amino acid supplements. Most of the so-called sports supplements available don’t do what they claim to do but many people believe the marketing and spend a lot of money unnecessarily. Even general multivitamins can only do so much and advising a client on healthy eating will be much more effective than letting them take the short cut with tablets. Google the European Food Safety Authority’s ‘opinions’ on nutrition and health claims for an analysis of the claims for amino acid and other supplements (www.efsa.eu). Protein supplements and shakes are also a big issue. They can be incredibly useful in elite athletes but for the ordinary man (or woman) in the street, they just mean extra calories and extra weight. The problem is that the human body doesn’t actually store protein, so if you take in more protein than you need your body just converts it to calories. This means that too much protein won’t build more muscle, just more fat. This is one of the many reasons that nutrition information needs to come from a good source and not the just the manufacturers’ literature!

Physical Activity Physical Activity is a vital component of a healthy lifestyle and is key to being a healthy weight. Complementing exercise with good, accurate advice on nutrition can only benefit clients, whether they are training at an elite level or simply trying to improve their fitness. However, giving advice on nutrition can be potentially harmful when it strays away from general information to specific advice that should be given by a nutrition professional. As in any profession, it is important that we are up to date with the advice we are giving to clients, no matter what area we work in. It is every bit as important that we are sure about the source of our own information. And more than anything else, we need to recognize when we are out of our depth and need to refer to a specialist, whether you are a dietitian referring to a fitness professional or a fitness professional referring to a dietitian.

State Registration for Dietitians When it comes to getting good advice on nutrition, where do you send clients? One problem is that it is impossible to know if the person you are recommending is actually qualified in nutrition. In Ireland, people think that anyone working in the area must be qualified but actually you can call yourself a dietitian, nutritionist or any combination even if the course you did was poorly run or if you did no course at all! Unlike Doctors or pharmacists, there are no laws preventing people from claiming to be nutritionists or dietitians if they are not properly qualified. Luckily this is about to change. From 2013, the government will be introducing state registration for dietitians. This will make it illegal for anyone without the correct qualifications to call themselves a dietitian. So, from 2013, if you send someone to a dietitian, you know they will be getting good, accurate, advice. For a list of qualified dietitians go to www.indi.ie

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By Noreeen O’Connell,NCEFT, Women's Sports Development Manager, University Arena

Marketing in the Present Climate

The economic downturn has resulted in businesses looking at where cutbacks can be made. Marketing is sometimes seen as an extravagance that can be done without especially in an established business. There is no need to do this, in fact why not capitalise on the downturn and turn it into your advantage and use the hundreds of free social advertising opportunities to give your business the edge. Get the Word Out Consumers are always in search of ways to get value; this is what you have as your unique selling point (USP). It may be your prices, your facility, or your professionalism. You need to have something that separates you from your competition. The next step is ensuring that you get the information out to the consumer. There is a multitude of platforms available to you and we are going to look at a few. Facebook is the most common with over two million Irish profilers. It is a social media network which allows businesses to create their own profiles and share information with its followers. More than 70% of Irish businesses are currently using it. When setting up your Facebook page set it up as a business as this gives you more capacity with the page. It gives you the ability to have a number of administrators responsible for the page. A business page will receive analytics each month on the metrics around the pages content. In addition you will also have the ability to run advertisements for a small fee and target specific consumers. Twitter, a blogging network is another platform where the business sends out “tweets” which have a maximum capacity of one hundred and forty characters, similar to a test message. There are currently over two hundred Irish users on Twitter and approximately 61% of businesses are using it. YouTube is another medium where you can customize your page and add all your videos to the page. It is used for sharing video files, it is estimated that the site is visited over three billion times a day. Currently 44% of Irish businesses are using it. I feel that this platform could be very useful for the fitness industry; short segments of you classes, services, and facilities can be used to entice customers to come to your business. The last one we will look at is LinkedIn and this is more for the owner of the business, this is a professional network where you can connect with other fitness professionals. On LinkedIn you have two options you can have a page for yourself the fitness professional and/or a company page for your business. Currently there are over seven hundred and fifty thousand Irish accounts and over 61% of businesses are using it.

Be Proactive All the above platforms are useful for increasing your businesses brand and making people aware of what you do. You have to be proactive in establishing these networks and then maintaining them. All the methods mentioned above are free of charge to set up but do require updating. The worst thing that you as a professional can do is to not update them. Social media is like a website and if your information is out of date consumers will not come back to the platform, you have to nurture your followers. Get the word out to all your consumers that you are now using these social media tools, get your consumers to engage with them. A simple but effective way to do this is to give special offers, do promotions.

Be Creative Creativity is a key ingredient in successful use of social media. Firstly you can link all the social networks to your website if you have one. If you don’t have a site you can link up the networks so you are not duplicating your messages. Be inventive, use “quirky” items, use photos, use video if possible; video is very powerful on social networks. Ensure that you engage the consumer that you want to target, give them a reason to read and interact with the information. The more they feel connected to your brand, the more likely they are to further research your service or product. You can run offers and promotions however make sure that what you run, complies with the Facebook promotions guidelines. There are numerous ways you can interact with your consumers. Chat with your fans and encourage feedback and suggestions, get them to engage. The timing and frequency of your posts can be vital to success, there is a common understanding out there that the best time to post is morning before work hours, lunchtimes and weekends as this is when consumers have down time. You also do not want to be posting information every hour as people will leave your page due to information overload; the general thought is three to four times a day maximum.

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Be Responsible 9. As a professional you are responsible for all posts including photos, videos and having the permission of the people appearing in them. Remember when doing anything that uses social media it is vital that you know its information in an instant, once it is out in the cyber world it is nearly impossible to retract it. Always remain professional, you may be having a bad day, however the whole world does not need to know. When using social media tools there are ten C’s that you should bear in mind to ensure that you have the edge over your competitors: 1. 2. 3. 4. 5. 6. 7. 8.

Consumers – Know who your target consumer is and use common interests to attract them. Community – Create a community of followers with shared interests, a brand community Context – Use timelines to your advantage , Christmas a great time for vouchers Concepts – Use innovative ideas to promote your business and engage your audience Content – Create content that your audience is going to want to read/see/watch Connections – Connect with common interest sites that your audience may appreciate Conversations – Get consumers to engage and most important listen and take on board suggestions. Collaboration – Build a trust partnership with your consumers what you say is what you provide.

Contagious – Encourage your consumers to share the

content in hope of attracting more fans. 10. Conversion – Measure how effective your use of social media tools is in relation to new consumers. Top tips for 2013 to help you have the edge. If you plan now you can be successful come 2013. Yogi Berra stated that “If you don’t know where you are going, you might not get there. Top Tips: 1. Engage consumers – Grow the business. The more ways you give your consumers to get involved on what is happening with your business the better. 2. Be Mobile or fall behind. Use social media tools that consumers can check on smart phones & mobile devices. 3. A picture is worth a 1000 words. Use visual aids in you information distribution, it is more effective and much more likely to be noticed quickly. 4. Technology is evolving. There are hundreds of tools out there for business to use and many are free of charge use technology to your advantage. 5. Try – You never know. You should try these options you could be missing out on a portion of the market that is only waiting to hear about your business.

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Higher Certificate in Exercise & Health Fitness (HCEHF) Year 2: Active Ageing Accredited by the University of Limerick Qualify with the Best! NCEF Active Ageing Specialist This course provides 15 European Credit Transfer System (ECTS) credits towards the Higher Certificate, Diploma/B.Sc. in Exercise & Health Fitness. The Higher Certificate, Diploma and B.Sc. are awarded by the University of Limerick and are placed at Level 6/7/8 on the National Qualifications Framework (NQF) and Level 5/6 on the European Qualifications Framework (EQF). Aim: To provide participants with the skills, knowledge and competencies to design group exercise classes and prescribe progressive exercise programmes suitable for independent aging adults of varying levels of fitness in a gym, leisure centre, care setting or community environment. Course Details: There will be one contact day for this module. Participants will complete the remaining contact hours including theoretical elements and basic techniques via an e-learning website prior to the contact day. The theory website will be available to registered students approximately three weeks prior to the contact day. 路 The Final Theory Assessment will consist of an online examination. The Final Practical Assessment will be by submission of a DVD showing practical teaching/instructional ability.

COURSE DETAILS

Contact Date: Saturday 25th May 2013 Venue: University of Limerick Theory Access: Tues 7th May 2013 Participants will receive a website address and passsword for access to theory etc. Which they are required to cover prior to contact day.

Full details on entry requirements, course content and fees are available by clicking here

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Bachelor of Science in Exercise & Health Fitness (B.Sc.) Year 4: Accredited by the University of Limerick Qualify with the Best! NCEF B.Sc. in Exercise & Health Fitness Management Specialist The B.Sc. is awarded by the University of Limerick (UL) and is placed at Level 8 on the National Framework of Qualifications (NFQ) and Level 6 on the European Qualifications Framework (EQF). Aim: To provide graduates of the Diploma in Exercise & Health Fitness (DEHF) or those with equivalent qualifications with the opportunity to advance and apply their knowledge, skills and competencies so as to provide direction, leadership and professional expertise at the highest management levels in the Exercise & Health Fitness sector Programme Design: Elements of the B.Sc. programme year will include traditional classroom based learning, eâ&#x20AC;&#x201C;learning and blended learning including electronic support structures for collaborative interaction. Comprehensive teaching and learning materials have been developed for all modules. These materials include interactive resources for e-learning. Programme Delivery:Those delivering on the programme are drawn from the NCEF, the Faculty of Education and Health Sciences and the Kemmy Business School at UL. Guest Lecturers with relevant backgrounds will also present on the programme. The programme will span over three academic semesters with 16 contact weekends.

COURSE DETAILS Venue: University of Limerick Provisional Contact Dates 2013 Induction Day: Sat 7th Sept Sat 5th & Sun 6th Oct Sat 19th & Sun 20th Oct Sat 9th & Sun 10th Nov Sat 23rd & Sun 24th Nov Sat 7th & Sun 8th Dec 2014 Sat 11th & Sun 12th Jan Sat 25th & Sun 26th Jan Sat 8th & Sun 9th Feb Sat 22nd & Sun 23rd Feb Sat 8th & Sun 9th Mar Sat 22nd & Sun 23rd Mar Sat 12th & Sun13th April Sat 26th & Sun 27th April Sat 10th & Sun 11th May Sat 24th & Sun 25th May Sat 7th June & Sun 8th June

Full details on entry requirements, course content and fees are available by clicking here

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A Register of Exercise & Health Fitness Professionals in Ireland Fitness Professionals Ireland (FPI) â&#x20AC;&#x201C; is a not-for-profit, public register which recognises the qualifications and expertise of fitness professionals in Ireland. FPI fully meets the professional standards criteria required by the European Health and Fitness Association (EHFA) which oversees the European Register of Exercise Professionals (EREPS). FPI aims to provide the highest possible standard of services and benefits to all its members. Benefits of FPI Membership: Discounted Professional Insurance E-Zines three times per year Access to Continuing Professional Development courses Option to avail of EREPS Membership - your passport to work in other European countries For the full list of benefits please click here JOIN TODAY - VISIT THE OFFICIAL FPI WEBSITE www.fitnessprofessionalsireland.ie

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