The Art of Storytelling by nchevreparkcityrealestate

NEGAR CHEVRE-SHAMS

THE

Art

O F S TO RY T EL L I N G

LET US TELL THE STORY OF YOUR HOME

760.238.0438

When it comes to the successful marketing and sale of luxury properties we are passionate champions of the art of storytelling, and ardent believers in the age old saying that a picture is worth a thousand words.

CONTENTS THE ART OF STORY TELLING THE ART OF THE SALE ENHANCING YOUR HOME FOR SALE EL E VAT ED M A R K E T I N G PL A N BIOGRAPHY

8 12 18 24 28

Purveyors of fine art and possessions are equally as passionate about their homes, so we take pride in showcasing our properties with rich photography, ultra high-definition video, and virtual reality 6

tours to help inspire buyers and sellers more than ever.

ON IMPECCABLE PRESEN TAT ION Sotheby's International Realt y

THE ART OF STORY TELLING

We believe t ha t lu xur y is an ex p er ience and ever y lu xur y prop er t y has a unique s tor y to tell. T he key to dr i v ing s ales a t top dollar is to t ake t he t ime to int ima tel y under s t and t he s oul and s tor y of a home, wha t di f ferent ia tes i t f rom ot her s, and more imp or t ant l y, to t r ansla te t ha t unique s tor y into comp elling v isual image s and v ide ogr aphy t ha t c rea te a deep conne c t ion wi t h our prosp e c t i ve lu xur y li fe s t y le bu yer s .

W H AT IS T H E S TO RY OF YOUR HOME?

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We have worked with Negar for over five years on both the purchase and sales side of real estate in Pa r k C i t y. S h e i s o n e of o n l y a fe w truly professional brokers here. Her market knowledge, out- ofthe -box marketing s trategies, local connec tions, and at tention to detail evidence our beliefs. She most recently listed and sold our luxur y Park Cit y residence, spending extra time and money o n s t a g i n g , p h oto g r a p hy, a n d ma r ke t in g o ur p ro p e r t y. We a re convinced the ex tra at tention to detail made a huge dif ference. We highly recommend her with no reser vations. ANDREW & MELISSA FISHER Park City Seller

THE ART OF THE SALE: OUR PROCESS Our business is rooted in the steadfast commitment to an exceptional real estate experience that is delivered with precision and a grounding principal that luxury is an experience, not a price point and clients always come first. To this end, our sales process is designed to be seamless and stress-free from start to finish.

IN V ES TIGATE

MARKET

Whether it's the visionary architecture, the stunning location, or meticulous attention to details, we take great pleasure discovering and bringing to life all things that make a home unique. We look at your home with a fresh perspective and take the time to fully understand its personality, strengths, features and history, so we can artfully connect its story with those who will cherish it as we do.

Your home will be syndicated to over 10,000 leading real estate networks including hand-selected regional / international powerhouses, ensuring maximum visibility. We will hit the ground running showcasing your home through open houses, online campaigns to our top feeder markets and out-of-the-box social media posts, e-blasts, and digital / print marketing collateral that convey your home's warmth and personality, moving buyers to action and driving sales. Our marketing efforts work around the clock on your behalf. No stone will be left unturned in the effective and creative promotion of your home.

PREPARE 12

We know with clarity who your likely buyers will be and you can never make a first impression twice. We will advise and assist you in the pre-market preparation of your home from staging, to decluttering and ensuring that all necessary repairs have been made. Our listing paperwork is error-free. We combine analysis with experience to determine value and marketing positioning. We order title work, any HOA documents or rental history and ensure that there are no mistakes or red flags that can derail the sale of your home.

CRE ATE You will have the full force of the Summit Sotheby's International Realty's in-house, full-service advertising agency focused on the marketing of your home. We will create a comprehensive, well researched, targeted, custom-designed online and print marketing campaign that includes professional photography, videography, 3D media, a feature list of your property, and digital and print brochures, all designed to showcase your property at its best. We will coach the copywriter, cue the web designer and ensure that your personal property website, brochure and ads are designed to command attention and tell the unique story of your home.

EXECUTE Our team will be present at every showing and private tour. We will analyze and report market dynamics, feedback from buyers, agents and open houses and adjust our marketing and pricing strategy accordingly. We will negotiate all offers with skill, knowledge and determination, knowing when to bend, where to hold steadfast and how to keep the dialogue going. Once your offer has been accepted we take care of all the details including negotiating repairs, avoiding potential deal breakers and working in tandem with lenders, title companies and escrow pros throughout the closing process so you can relax all the way to the finish line.

IN V ES TIGATE

Learn the unique story and history of your home

CRE ATE Comprehensive, custom-designed marketing campaign

2 5

PREPARE Declutter, stage and coordinate repairs, complete listing paperwork and documents

A N A LY ZE

Discuss market dynamics, review and report showing feedback, adjust marketing & pricing strategy

MARKET

Syndication to over 10,000 websites, social media posts, e-blasts, open houses, post cards, digital & print ads

7 OVERSEE

NEGOTIATE Artfully negotiate and present all offers, watch for potential deal breakers, remove obstacles

Open escrow, negotiate repairs, coordinate with title

CLOSE Ensure seamless closing process. Congratulations your home is sold!

EXPERTISE WHERE YOU ARE AND WHEREVER YOU WANT TO BE

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No mat ter the line of work, it's always great to work with a professional. We assure you Negar i s a n “A” p l a y e r a n d y o u ’ l l k n o w i t within minutes. The process was more like finding a new trus ted friend than working with a real estate agent. Af ter gaining an understanding of our goals, Negar was able to locate a home not yet on the market. When I opened the link to the photos, I gasped, “this i s m y d r e a m h o m e.” N e g a r t u r n e d o u r d r e a m i n t o a r e a l i t y. Wo r k i n g with her is the right choice. From the s t ar t you'll have a f r iend and t r us te d a d v i s o r nav i ga t in g t h e w ay. KEVIN & JENNIFER BRODWICK Happy Buyers

Te x a s

SER V I CE A S EL E VAT ED A S YO U R S TA N DA R DS

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Negar and Jean-Marc of fer the trifec ta of ser vice! Ex tensive knowledge of the Park Cit y luxur y real es tate market, impeccable at tention to detail and a refreshing candor when it comes to evaluating sale and purchase options. We worked with them to sell our r e s i d e n c e a n d p u r c h a s e a n o t h e r. T h e y worked tirelessly to ef fec tively market our home and sold it in record time. When looking for a new home they were flexible, showing us a broad range of options and helping clarif y needs for our purchase. Working with Negar and Jean-Marc was hands down the most enjoyable and stress-free real estate experience. We highly recommend them. CAROL & WILL HODGMAN Sellers & Buyers

Par k C i t y, U t a h

ENHANCING YOUR HOME FOR SALE It's time to change your mindset. You are no longer a home owner but rather a home seller. Time to get busy - declutter, clean and repair, optimizing appeal and removing obstacles to help potential buyers see themselves in your home. If necessary, we will help you with staging - allowing buyers to fall in love with your home as you once did, decreasing time on market and obtaining the highest price.

DE-CLUTTER

REPAIR

CLEAN

DE-CLUTTER Walk through your home room by room. Remember that less is always more as it allows prospective buyers to visualize their own belongings in your home. Donate, consign and remove what you don't use. Minimize furniture and accessories and organize cabinets, closets and drawers. Make sure you store family photos and other personal items.

CLEAN A fresh-smelling and clean interior greatly enhances a home's appeal. We can't emphasize this enough. Do a thorough deep-clean, top to bottom and have carpets and/or upholstery shampooed as needed. Consider room fresheners, candles and soaps; nothing says "welcome" like a sparkling, clean home.

REPAIR A home should be well-maintained and in tip-top condition. Prospective buyers make assumptions based on a home's perceived level of care. If one item is not in good working order, buyers may wonder what else has been neglected. Rule: If it is broken, repair it, as it will pay dividends. We will happily recommend a list of reliable and reasonable service providers and will coordinate repairs for you if needed.

A MASTERY OF R E A L ES TAT E MARKETING

”

Negar and Jean-Marc helped us in the sale of our luxur y town home and simultaneous purchase of our new-construc tion home. Negar has a professional and thought ful approach to creating a smar t and elegant sale package. Her marketing ef for t s are well thought- out and smar tly designed. In fac t, our sale came from someone sur fing Negar ’s website. Negar never pressed us to take an of fer we didn’t want simply to achieve a sale. In the end, we got a good of fer that didn’t require much back-and-for th, plus t wo backup of fers. Our sale went smoothly a n d o u r n e w h o m e i s s p e c t a c u l a r. Thanks Negar & Jean-Marc! K ATE & DAVID WIENER Park City Buyer & Seller

MOVE BEYOND YOUR E X PEC TAT I O NS

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A s a r e a l e s t a t e d e v e l o p e r a n d b r o k e r, I have dealt with many real estate agents in the Wes tern Mountain s tates for the pas t 30 years. Negar ’s level of profes sionalism and integrit y is cer tainly refreshing. She is dedicated, hard working and knowledgeable. I am impressed with the innovative marketing plat forms that she has provided for our development. I would highly recommend her to anyone looking to sell or buy proper t y in the Park Cit y area. If you want an agent who will represent your best interests with h o n e s t y a n d i n te g r i t y, N e g a r s h o u l d b e y o u r first and only choice. STEVE URRY C EO Sy n e rg y D e ve l o p m e nt , Par k C i t y, U t a h (D e ve l o p e r En c lave a t S un C a nyo n)

EL E VAT ED M A R K E T I N G PL A N Our team will work together to create a custom, multi-tiered marketing effort designed to push boundaries, innovate and differentiate; working around the clock on your behalf to tell the unique story of your property.

PROFESSIONAL PHOTOGRAPHY

CUSTOM PROPERT Y WEBSITE

A picture is worth a thousand words. We believe great photos make the difference between getting that buyer to make a call on your home or pass it over. Thanks to Summit Sotheby’s International Realty’s team of in-house architectural photographers, we are able to offer top-quality photography support to give potential buyers insight into your home, its unique story, characteristics and world-class amenities and community elements nearby.

Today’s buyers will most likely see your property online before anywhere else. That’s why your home will receive its own branded and unbranded website, allowing it to easily be shared via social media and e-mail blasts, giving it the competitive edge it deserves.

PROFESSIONAL BROCHURES & MORE Printed and digital marketing pieces will be created with enticing listing remarks and photos. These will be placed in your home for showings and distributed to Summit Sotheby’s International Realty offices, our database of past and current clients, 2,000 potential buyer leads, and over 1,000 top-producing agents via regular email blasts.

CINEM ATIC PROPERT Y V IDEOS With video dominating our lives and quickly becoming the new way to market real estate, video is a must for telling the story of your home. We take it further with cinematic video tours with optional luxury lifestyle, twilight and aerial upgrades from Summit Sotheby’s International Realty’s highly-qualified team of in-house videographers.

PROPRIE TARY ONLINE S Y NDIC ATION Only through Sotheby’s International Realty will your property automatically syndicate to over 10,000 websites worldwide, including real estate powerhouses sothebysrealty.com and luxuryrealestate.com, the #1 ranked site on Google for luxury real estate.

E XCLUSI V E PARTNERSHIPS, SUPERIOR EXPOSURE The exposure and worldwide reach of our listings sets us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby's International Realty.

E-BLAST

AWARD -WINNING COLLECTIONS MAGA ZINE

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PO Box 2370 Park City, UT 84060

Call to action and brief line about Negar goes here... EXPECT ELEGANCE.

NEGAR CHEVRE-SHAMS

Sales Associate 435.000.000 agent.name@sothebysrealty.com nchevreparkcityrealestate.com

POSTAL CLEAR REGION

If your property is currently listed with another broker, it is not our intention to solicit that listing. This material is based upon information that we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, including price, or withdrawal without notice; square footage is an estimate only. ©MMXXI Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Each Office Is Independently Owned And Operated. Copyright© Summit Sotheby’s International Realty 2021.

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5 Bedrooms | 4 Bathrooms | 3,245 Square Feet Offered at $3,250,000

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CUSTOM SITE

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1.984 likes Excited to be bringing 1234 Property Street to market. Sample property description text. Arciatis quas et moluptatem. Daestis asiminis quibus eossitatusam ni vita qui rem sent perum facia quundio ipsunte nimintus, quuntiis. #parkcityrealestate #summitsir #luxuryrealestate

SOCIAL MEDIA

VIDEO

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We highly recommend Negar and

J e a n - M a r c a s y o u r n e x t R E A LT O R S ® in Park Cit y! Insurmountable knowledge of the luxur y Park Cit y market has made them a winning team. They hold themselves to the highest level of integrit y while guiding you through the selling or purchasing process. We had such positive experiences buying a n d s e l l i n g w i t h N e g a r. T h e i r

marketing is second to none. Negar is absolutely top-notch as a person a n d a R E A LT O R ® a n d t h e y w i l l b e o u r R E A LT O R S ® f o r l i f e !

GEORGE & FAITH PETERSEN Sellers

FIND MORE OF MY REVIEWS ONLINE

Par k C i t y, U t a h

NEGAR CHEVRE-SHAMS Negar is a luxury real estate consultant serving lifestyle buyers and sellers in the greater Park City area. A multi-lingual, seasoned executive with over 20 years of business experience, Negar has an extensive sales, marketing and consulting background and has worked for established multi-national organizations in the financial services and high-tech industries in the U.S. and Switzerland. Negar and her family moved from Zurich Switzerland to Palm Springs California where she partnered with her family in their successful real estate business, The Shams Group. Top producers for over 25 years, The Shams Group has successfully connected thousands of buyers and sellers from across the globe to homes in some of Coachella Valley’s most exclusive golf communities and neighborhoods. Negar relocated to Park City in the Summer of 2013. “We fell in love with Park City’s lifestyle, the breathtaking surroundings and knew it was an ideal location to raise our two kids”.

NEGAR CHEVRE-SHAMS Luxur y Real Es tate Consultant

760.238.0438 negar.parkcity@gmail.com NChevreParkCityRealEstate.com

Since moving to Park City, Negar has established herself as a consistent top producer. In 2020 she had the privilege of being named the #1 real estate agent in transaction volume at Berkshire Hathaway Home Services Utah Properties in individual rankings. With $92 Million in sales in 2020,

Negar was ranked #8 in individual sales volume in the state of Utah in the 2021 REAL Trends America’s Best Real Estate Professionals rankings. With an unwavering work ethic and uncompromising standard of excellence, Negar offers a high level of service to luxury home owners and lifestyle buyers across the greater Park City area. As lifelong clients will attest, Negar’s multi-national background, attention to detail, and distinctive mix of enthusiasm and professionalism not only breed success but also create a heightened real estate experience. She puts her clients first, delivers on her word and produces results. If you were to ask Negar what her biggest achievement in life has been, she will without a hesitation say raising their son Cameron and daughter Isabelle, both currently studying Business Economics at UCLA’s undergraduate program, with her husband and business partner of 27 years Jean-Marc. On their time off, Negar and Jean-Marc enjoy quality family time, traveling, learning about other cultures, cooking and fine dining, volunteering for their favorite non-profits and of course basking in the myriad of amazing outdoor activities that Park City has to offer.

”

Ours is a value proposition focused on the client experience where going above and beyond expec t ations is the norm. We t ake pride in knowing that our client s don’t jus t believe in our abilit y to market and sell their luxur y proper ties, or to exper tly represent them in the purchase of their dream mount ain get away, but that they have hopefully found a trus ted advisor and a friend for life in the process as well.

O U R PA SSI O N:

A painstaking commitment to excellence

NEGAR CHEVRE-SHAMS

Luxury Real Estate Consultant 760.238.0438

nchevreparkcityrealestate.com

The Art of Storytelling

Articles inside

THE ART OF STORYTELLING

ENHANCING YOUR HOME FOR SALE