Food, Music, Sales & Family Fun - All over the Friendly City FORTUNAAPPLEHARVEST. ORG ’ S 3 8 T L FORTUNA H ANNUA SATURDAY, OCTOBER 7th Special Pull-Out Section
2 SPECIAL PULL-OUT SECTION NORTH COAST JOURNAL • Thursday, Sept. 28, 2023 • northcoastjournal.com Manufacturer’s Outlet Leather Crafts 1315 Fernbridge Dr. Fortuna, CA 95540 (707) 725-0228 Tack Repair Monday thru Friday 8:00am-5:00pm Build to edge of the document Margins are just a safe area (707) 725-2731 www.jglawngarden.com C-27#992972 HOME IMPROVEMENT MADE EASIER! WIDE VARIETY OF WILD BIRD FEEDERS AND HUMMINGBIRD FEEDERS (707) 725-5111 1784 Smith Lane Fortuna, CA. 95540 HOURS: MON - SAT: 7:30a.m. - 5:30p.m. SUNDAY: 9:00a.m. - 3:30p.m. THE SALE WILL INCLUDE ALL FEEDERS AND FOODS, WIDE VARIETY OF SEED MIXES, SUET, AND SEED CAKES 15%OFF SALE VALID 9/5/23-10/5/23 www.sequoiagas.com www.bluestargas.com Fortuna Office (707) 725-4465 926 Main Street Fortuna, Ca 95540 Arcata Office (707) 822-4851 1907 Heindon Road Arcata, Ca 95521 Garberville Office (707) 923-7827 1333 Redwood Drive Garberville, Ca 95542 Welcome to Apple Harvest! “Mainly beyond the mains for 82 years”
SATURDAY
OCTOBER 7th
FORTUNA’S ANNUAL APPLE HARVEST FESTIVAL
has grown from its roots as a harvest festival to an event that brings the community together, a city-wide combination farm event, historical celebration, and family fun day.
Free transportation on Fortuna Transit or the People Mover will shuttle guests from one venue to the next while enjoying the wonderful October weather in Fortuna. Stops will include Main Street between Rohner Park and 14th St, 12th & Main, Clendenen’s (at 12th & Newburg) and Fortuna Fire.
northcoastjournal.com • Thursday, Sept. 28, 2023 • NORTH COAST JOURNAL SPECIAL PULL-OUT SECTION 3
F ORTUNA A PPLE H ARVEST . ORG Build to edge of the document Margins are just a safe area Since 1909 Apples Fresh Apple Cider Local Produce Baked Goods 96 12 th Street Fortuna 725-2123 FORTUNA’S 3 8TH ANNUAL Please Join us! FORTUNADOWNTOWN.ORG THE FORTUNA DOWNTOWN MERCHANTS Welcomes You to The 38th Annual APPLE HARVEST FESTIVAL October 7th ~ 9AM to 5PM Food, Local Products, Sales & Family Fun Downtown Fortuna
(9th-13th)
Artisans, Crafts, Food, Live Music
Free shuttle stop locations
Orchard Hayrides, Fat Anne’s Foodtruck, Scotia Band 12-1 , Cadillac Ranch 1-3:30, Apple Tasting, Caramel Apples, Apple Dumplings
Educational displays & many fun activities to help individuals & families learn how they can prepare for any potential disaster
735 S. Fortuna Blvd.
10:00 am - 4:00 pm
Music, demonstrations, face painting, food, interactive activities and axe throwing!
4 SPECIAL PULL-OUT SECTION NORTH COAST JOURNAL • Thursday, Sept. 28, 2023 • northcoastjournal.com Highway101 Main St. 9th St . 13th St. 12th S t. Pa rk S t. S. F or tuna Bl vd . 14th St. FORTUNA’ S 3 8 TH ANNUAL APPLE HARV E
FESTIVAL SATURDAY, OCTOBER 7th FortunaAppleHarvest.org
Cider Works
10:00
9:00 am
pm
VOLUNTEER
Disaster Fair & Open House 320 S. Fortuna Blvd. 10:00 am
6:30
ST
Clendenen’s
96 12th Street
am - 4:00 pm Downtown Street Fair Main Street
- 5:00
FORTUNA
FIRE DEPARTMENT
- 4:00 pm ROHNER PARK FIREMEN’S PAVILION Themed Skate Night
pm to 9:30 pm
Redwood Village Center
Ernest Clifton Clendenen
– F OUNDER OF C LENDENEN C IDER W ORKS
Ernest Clifton Clendenen, father of Andrew, grandfather of Clif, and great-grandfather of Drew, was born in Eureka, CA in 1867 shortly after his parents, Andrew and Emeline, arrived from New Brunswick, Canada. It was a long and arduous journey that took them around the stormy Cape Horn. E.C. Clendenen used to say, “I came around the Horn, and I was born in Eureka.”
Ernest, and his wife, May, bought the land that is the orchard today, in 1908 from E.F. Johnston of Oregon. Among the varieties of apple trees on the property dating back to 1869 were Minkler, Smith’s Cider and Stark – that are still producing apples today. “We use all three in the cider at different times,” Clif said. “The old varieties are blended with other varieties for great flavor.”
When E. C. bought the producing apple orchard, he first packed and shipped apples in wooden boxes that were sold on the San Francisco wholesale market. In 1909 this was an overnight horse-and-cart trip to the docks in Eureka from Fortuna! From the Eureka docks the apple boxes were loaded onto a steamship for the voyage to San Francisco. Word was sent back from San Francisco that one of his shipments had spoiled, and that he wouldn’t be paid for his apples. Wanting to see for himself, E.C. boarded the next steamship, and upon his arrival in S.F., found his apples in perfect condition in the unscrupulous dealer’s warehouse. The old dairy barn across the street from the orchard soon had a small cider press, and the Clendenen’s started pressing and selling
fresh apple cider.
After struggling with a manual basket-type press for a few years, Ernest purchased the Mount Gilead No. 4-C Hydraulic Cider and Fruit Press in 1916, a room-sized machine that was shipped from Mt. Gilead, Ohio. Powered by an electric motor, it was capable of producing 100 gallons per hour, allowing uninterrupted pressing while the next batch was prepared.
Cider Fact
During Prohibition, the cider press ran nearly every day during the apple season. Apples from numerous local orchards were harvested and brought to Clendenen Cider Works for processing to supply the demand for a fermentable juice.
Andrew Clendenen
Less than a year after E. C. and May purchased the land, in January of 1909, May gave birth to their son Andrew in the house that is still being used by the family today.
Andy Clendenen rejoined his father in the family business in 1948, after delivering fuel for Shell Oil Company, and serving in the South Pacific during WW II. In 1960 he moved the business across the street and into a new 1,800 square foot building. It was constructed by the Fortuna firm of T & H Construction and cost $3,829, not including plumbing, electrical or painting. The quality of construction and choice of materials has allowed the building to withstand several major earthquakes over the past forty years.
Clif and Drew Clendenen
Like his father, Andy, Clif took to the business at a young age. Today, Clif and his son Drew are picking apples, pressing, which happens roughly every five days, and welcoming visitors to sample a drink that varies in taste as different varieties become ripe. Clif and Drew blend varieties and each pressing has its own unique taste and texture.
northcoastjournal.com • Thursday, Sept. 28, 2023 • NORTH COAST JOURNAL SPECIAL PULL-OUT SECTION 5 Sidewalk Sale! October 7th Comfortable Shoes and Boots for Men, Women and Children FAMILY SHOES & REPAIR Corner of 12th & Main • Fortuna 707.725.2610 707-725-6225 RaysFortuna.com Serving Fortuna since 1987 A.M. BAIRD ENGINEERING & SURVEYING • Design & Consulting • Special Reports • Permit Acquisition • Building Design • Surveying & Topography Welcome to Apple Harvest! 1257 Main St., Fortuna CA 95540 707-725-5182 ambairdengineers@gmail.com Allan M. Baird Principal Raised Bed Wishing Wells Now Available Raised Bed Planters Wishing Well Planters and Garden Benches Visit My Booth on Main St. at this year’s APPLE HARVEST! Ask Me About MY Apple H•I•S•T•O•R•Y
Andy Clendenen pressing apples with the Mount Gilead Cider and Fruit Press.
Young Clif Clendenen with father Andy after harvesting apples.
6 SPECIAL PULL-OUT SECTION NORTH COAST JOURNAL • Thursday, Sept. 28, 2023 • northcoastjournal.com Rohner Park Themed Skate Night 6:30 - 9:30 pm Save $1.50 off per skater Clendenen’s Cider Works 10 a.m. – 4 p.m. • Narrated orchard hayrides, apple tasting, music and food • Samples of Apple Varieties and Ciders • Apple Dumplings, Caramel Apples • Fat Anne’s Foodtruck, • Live Music - Scotia Band 12 to 1 pm • Cadillac Ranch 1 to 3:30 pm ◊ Scans ◊ Word Processing ◊ Office Supplies ◊ Custom Forms ◊ Authorized UPS shipper ◊ PG&E Payment Center ◊ Copies & Faxes ◊ Notary ◊ Greeting Cards & Gifts 1137 Main St, Fortuna, CA 95540 707-725-6542 ; Fax 707-725-6541 print@horizonbusinessproducts.com www.horizonbusinessproducts.com Welcome to A le Harvest! business • home family • farms • ranches 744 10th Fortuna, CA 95540 707.725.5411 JUDY DAVIS insurance services, inc. 1933 Central Ave. Ste D McKinleyville, CA 95519 707.839.5288 www.jdinsurance.com Lic.#0F41787 SERVING NORTHERN CALIFORNIA SINCE 1977 Have Fun at Apple Harvest Local tickets. One place. LOCAL NORTH COAST JOURNAL MARKETING TEAM FREE TO EVENT CREATORS CALL (707) 442-1400 OR VISIT THE WEBSITE TO SCHEDULE A DEMO northcoasttickets.com FEATURED ARTIST Ashley Rose Designs & Paintings www.humboldtshometownstore.com OPEN TUESDAYSATURDAY 10AM - 5PM 394 MAIN STREET, FERNDALE • Cadillac Ranch 1 to 3:30 pm apple tasting, music and food SATURDAY, OCTOBER 7th
Street Fair
9 a.m. – 5 p.m.
Come relax on Main Street with live music, eat great food, shop artisan craft vendors, explore the Providence-St. Joseph Health inflatable colon display, shop merchant street booths, and enjoy local sales from our Downtown businesses.
Educational Displays & Many Fun Activities to Help Individuals & Families Learn How They Can Prepare for any Potential Disaster
Redwood Village Center
10 am -4 pm
Family friendly activities, Music, Food, Face Painting, Demonstrations, Axe Throwing, with participation from Redwood Village businesses.
northcoastjournal.com • Thursday, Sept. 28, 2023 • NORTH COAST JOURNAL SPECIAL PULL-OUT SECTION 7 F ORTUNA F IRE D EPARTMENT Open House & Disaster Fair 10 a.m. – 4 p.m. Build to edge of the document Margins are just a safe area Monday - Friday • 8 am - 5 pm 1315 Fernbridge Dr., Fortuna, CA 95540 Toll free 866-226-3378 Phone 725-0434 • Fax 725-1156 SALES • SERVICE • INSTALLATION by Licensed Contractors 50gal - 5400gal Volume Discounts Available Water & Septic Tanks Plastic & Steel Culvert Pipes Tires • Auto • Trucks • Tractors Brakes • Shocks • Alignments 260 S. Fortuna Blvd. Fortuna, CA 95540 Lisa Hummel Owner Wendy Hummel Owner Phone: 707-725-4120 www.hummeltire.com “We Sell the Best and Service the Rest” Welcome to Apple Harvest! 1001 MAIN ST. FORTUNA 707.725.6734 EelValleyAppliance.com Sales & service for all major appliance brands.
D OWNTOWN F ORTUNA
8 SPECIAL PULL-OUT SECTION NORTH COAST JOURNAL • Thursday, Sept. 28, 2023 • northcoastjournal.com 1027 Main Street, Fortuna • redwoodappliancecenter.com Sales 725-7918 • Service 725-7919 Quality Name Brands You Can Trust! 1 Guaranteed Low Prices Every Day! 2 Service After The Sale! 3 S ave 3 W ays Locally Owned and Operated MON - FRI - 8:30AM - 5:30PM | SAT - 9:00AM - 4:00PM | SUN - CLOSED Parts, Repairs, Sales • Delivery & Installation! Service After The Sale!