Outline of Syllabus

Semester 1 –Idea Development

This semester is spent exploring numerous ways to identify real problems, spot opportunities and generate ideas. You will work in a team to generate many ideas before conducting market research to determine which of your ideas has potential and a clear target market. You will then decide as a group which of yourideas should be developed in Semester 2. Topics covered in Semester 1 include:

Spotting opportunities Generating business ideas Ideation for social enterprise ideas Effectuation Incremental and radical innovation Primary and secondary market research Knowing when to pivot Pitching

Semester 2 –Business Development

This semester is spent developing your idea into a sustainable business model with a consideration of feasibility, viability and desirability. You will explore each of the individual elements that need to be considered to take an idea into a fully functioning business. Topics covered in Semester 2 include:

Building a business model Financial sustainability Intellectual propertyand legal considerations Team dynamics / talent planning Marketing and social media Sales strategies

Participation and Attendance

This is a 20-credit module and you are expected to carry out both independent research and study. Including the core content you should spend a total of 200 hours on this module across the academic year. You will be expected to actively engage in discussions and activities. Attendance at synchronous sessions is mandatory and is monitored; non-attendance is recorded and reported - you must notify the Module Leader and your team as a basic expectation if you are unable to attend due to unavoidable/special circumstances. Non-attendance and engagement with your team may trigger the need for contact and discussion with your academic School and Personal Tutor to monitor and safeguard the situation for prevention of a negative impact on your degree outcome.