I vote
my voice
FAMILIA
change education
OPPORTUNITIES economic ustice
Act better health my family BECOME
A VOTER
better life Participate
Registered
RIGHTS
Election
COMMUNITY Collective voice ENGAGED Advocate
year
Encourage Latinos Vote Inspire IMPACT
CONFERENCE RECAP REPORT
The National Council of La Raza (NCLR)—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. Through its network of nearly 300 affiliated community-based organizations, NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia. To achieve its mission, NCLR conducts applied research, policy analysis, and advocacy, providing a Latino perspective in five key areas—assets/investments, civil rights/immigration, education, employment and economic status, and health. In addition, it provides capacity-building assistance to its Affiliates who work at the state and local level to advance opportunities for individuals and families. Founded in 1968, NCLR is a private, nonprofit, nonpartisan, tax-exempt organization headquartered in Washington, DC, serving all Hispanic subgroups in all regions of the country. It has state and regional offices in Chicago, Los Angeles, Miami, New York, Phoenix, and San Antonio. National Council of La Raza Raul Yzaguirre Building 1126 16th Street NW, Suite 600 Washington, DC 20036-4845 (202) 785-1670 www.nclr.org © 2016 by the National Council of La Raza. All rights reserved
TABLE OF CONTENTS
5
In Remembrance
6
Corporate Partners
8
Conference by the Numbers
9 Overview 10
Conference Workshops and Town Halls
1 1
Education Town Hall
12
Economy Town Hall
13
Health Town Hall
14
National Latino Family ExpoÂŽ
15
NCLR Mobile App
16
Social Media and E-blast Reach
17
Results of #NCLR16
3
La June Montgomery Tabron President and CEO W.K. Kellogg Foundation
Ana Navarro
Wilson Cruz Actor, Producer, and Activist
Republican Strategist and Political Commentator
2016 NCLR Annual Conference Awards Gala Honoree’s with NCLR Board Chair, Renata Soto and NCLR President and CEO, Janet MurguĂa
Elizabeth Warren U.S. Senator (D-MA)
Denisse Oller, Ingrid Hoffman, and Claudia Sandoval Celebrity Chefs
IN REMEMBRANCE The 2016 NCLR Annual Conference in Orlando began with a tribute to the victims of the worst mass shooting in American history. Orlando is a city proud of its rich and growing diversity and as a welcoming community to all including Hispanics and the LGBTQ communities. On the night of June 12, those communities came together at Pulse Nightclub to celebrate the club’s weekly Latin night. A night filled with celebration and unity was shattered by an incomprehensible act of hatred, contempt, and violence. In the days that followed this tragedy, the public began to see the names and photos of those 49 lives that were abruptly taken, the majority being Hispanic Americans. NCLR honors those who lost their lives, stands with those who were impacted, and stands with the city of Orlando.
Hate & bigotry ended your life but we will make sure people remember your names #LoveConquersHate
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6
CORPORATE PARTNERS NCLR ANNUAL CONFERENCE CO-TITLE SPONSORS
NATIONAL LATINO FAMILY EXPO® CO-TITLE SPONSORS
7
MEDIA PARTNERS
CONFERENCE BY THE NUMBERS
8
CONFERENCE ATTENDEES
EXPO ATTENDEES
APP USERS
4,000+
20,000+
1,000+
AVERAGE MEAL EVENT ATTENDANCE
EONOMIC IMPACT
1,200+
6.3 MILLION
WORKSHOPS
TOWN HALLS
LIVESTREAM VIEWS
37
3
4,500+
OVERVIEW
9
The 2016 NCLR Annual Conference and National Latino Family Expo traveled to Orlando and delivered a powerful Conference for its registrants, participants, partners, and sponsors. The growing influence of Hispanics was evident, with Conference attendance exceeding more than 4,000 people, along with more than 20,000 attendees at the National Latino Family Expo. The theme for this year’s Conference, Act. Participate. Vote., attracted a wide variety of national leaders from different sectors in a pivotal year for both Hispanics and the United States. With Conference title sponsorship by Toyota and Target and Expo title sponsorship by UPS and Sunshine Health, participating corporations introduced their products and services to a large, growing, diverse cross-section of the Hispanic demographic. Conference attendees marveled at the high level of content, meaningful messages, and activities that filled the three-day gathering.
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CONFERENCE WORKSHOPS AND TOWN HALLS
The 2016 NCLR Annual Conference presented a total of 37 workshops and three town halls. An average of 47 individuals attended each workshop, with more than 50 attendees at several sessions. Ten workshops were noted for containing record numbers: 1. Giving in a Digital Age: Fundraising, Friend-raising, and Social Media (87) 2. Featured Session: Democracy in Action: Energizing the Latino Vote in 2016 and Beyond Presented by Nielsen (76) 3. Bringing Immigration Services into the 21st Century: The Latest in Tech and Outreach Tools (75) 4. The Missing Piece: Building the Latino Leadership Pipeline (71) 5. Special Session: Addressing Puerto Rico’s Economic Challenges: Where Do We Go from Here? (65)
6. Supporting Young Dual Language Learners in Your Community: Examples of Research and Practice (64) 7. Enriching Your Programs and Your Community: Including Financial Capability in Your Existing Work (62) 8. The Most Promising Education Practice You’ve Never Heard Of: Ensuring Equity in Personalized Learning (61) 9. Give Me Money! Writing a Winning Proposal (58) 10. Education Is a Civil Right: Making Sure the New K-12 Law Serves All Students (55)
EDUCATION TOWN HALL Policy, Parents, Communities, and Schools: The Future of Latino Education The education town hall, titled “Policy, Parents, Communities, and Schools: The Future of Latino Education,” was proudly sponsored by State Farm and the Walton Family Foundation. The session featured United States Secretary of Education John King, Jr. as the keynote speaker, along with a renowned panel of experts in the field of education. In addition to hearing from educational experts, the audience also participated in the conversation through traditional questions and answers, as well as through audience clickers. The clickers polled the audience, allowing them to guide the conversation to specific areas that they wished to hear more about.
This is a pivotal moment. We know that Latino students now represent a quarter of our students in American schools. In fact it could be very clearly said that the success of the American education system is bound up inextricably with success of Latino students. —Secretary of Education John King, Jr.
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12
ECONOMY TOWN HALL
A Force Unleashed: The Rising Economic Power of Latinas The economy town hall, sponsored by Citi and Prudential, focused on the growing economic power of Latinas in the United States. Featured speaker Nely Galán discussed the specific importance of Latinas in the American economy and the importance of Hispanic entrepreneurship and financial stability. The expert panel shared their opinions and views about working with corporate America, starting a business, developing a business, homeownership, and being a Latina businesswoman.
We are the number-one giant in this country. Financially, we are the sleeping giant. But we are not taking our power. I believe it’s because we’re not fully empowered. — Nely Galán, NY Times Best-selling Author
HEALTH TOWN HALL
Ensuring a Healthy and Equitable Start for Our Children Today and Beyond The health town hall, sponsored by Centene Corporation and Eli Lilly & Company, provided an extremely engaging discussion on key health concerns facing the Hispanic community. It included some of the health community’s most well-respected experts, including United States Surgeon General, Vice Admiral Vivek H. Murthy. Topics covered included concerns about the Zika virus spreading, mental health and emotional well-being, gun violence, the controversy surrounding antibiotics, and much more.
We have to focus on strengthening our connections with each other, strengthening the foundation of our communities. If we do that, then we will address that root cause of violence, which will ultimately have spill-over benefits not only for our health, but also for our education and our economy. —U.S. Surgeon General, Vice Admiral Vivek H. Murthy
13
NATIONAL LATINO FAMILY EXPO®
14
The National Latino Family Expo was welcomed to the city of Orlando with more than 20,000 attendees, making it one of the most successful of all time. Sponsored by UPS and Sunshine Health, the Expo provided fun activities for children and families while also providing essential services to a growing community. Free services offered included dental screenings, vision screenings, blood pressure screenings, kidney exams, confidential HIV testing, a farmers market courtesy of Sunshine Health, and more. Many attendees at this year’s Conference received a free backpack courtesy of Target filled with school supplies for children to ensure they have the necessary tools to succeed. Adults searching for employment opportunities were able to interview and connect with a host of our corporate partners at the new NCLR Job Fair, which had more than 400 people attend. Clearly, the National Latino Family Expo ensured activities, fun, and vital services for the whole family.
EXHIBITORS VISION SCREENINGS
TARGET BACKPACKS
DENTAL SCREENINGS
1,800+
6,000
300+
FARMERS MARKET ATTENDEES
HEALTHY EATING AND FOOD DEMONSTRATIONS ATTENDEES
7,500+
650+
135
JOB FAIR ATTENDEES
400+
NCLR MOBILE APP
15
The 2016 NCLR Annual Conference app sponsored by Nationwide continues to be a valuable tool for Conference attendees, sponsors, speakers, and the general public. The app had several new features this year, including push notifications. This allowed for real-time updates and notifications to all the app users. The app also featured livestreams of our general sessions and town halls, enabling attendees to be part of Conference events no matter their location. The usage of the NCLR app has continued to increase in popularity among attendees, this year exceeding an average user time of 43 minutes and being opened more than 32,000 times. The app has become an integral part of the Conference and Expo experience.
AVERAGE ATTENDEE USAGE TIME
43 MINUTES
2016 OPENINGS
32,000+
APP DOWNLOADS
1,100+
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SOCIAL MEDIA AND E-BLAST REACH
Over a 12-month period, NCLR enacted strategic initiatives to reach its audiences, including outreach via social media platforms and electronic communications. Advertising Conference events through social media platforms also contributed to expanding NCLR’s audience reach and amplified the amount of public information available about the 2016 NCLR Annual Conference, ultimately yielding an incredible turnout, increasing participation and attendance, and reaching record-breaking social media interactions.
RESULTS OF #NCLR16 Facebook, Twitter, Snapchat, Instagram
IMPRESSIONS
CONTRIBUTORS
TOTAL REACH
33+ MILLION
3,556
7.8 MILLION
DAILY AVERAGE RATE OF IMPRESSIONS
DAILY AVERAGE USERS
11+ MILLION
DAILY AVERAGE REACH RATE
2.5+ MILLION
2.6 MILLION
SNAPCHAT
69,000+ FILTER VIEWS
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conference.nclr.org