Corporate Identity & Design Manual
Contents In the Corporate Identity & Design Manual, you will have all the information need about the Ambershaws brand. By following these guidlines we will ensure brand consistency through all ways of communication.
info@ambershaws.co.uk
Colours
Page 2
Logo
Page 3
Position and size of Logo
Page 4
Incorrect use of logo
Page 5
Typography
Page 6
Letterhead
Page 7
Compliment Slip
Page 8
Business Cards
Page 9
1
Colours The colours of Ambershaws are grey, amber, burnt amber and black. The colours must stay the same. At no point should the values of the colour be changed or altered.
CMYK 0/0/0/90 RGB 64/64/65 HEX # 191919
CMYK 0/26.67/93.33/0 RGB 254/191/40 HEX # ffbd12
CMYK 22.39/47.92/100/12.99 RGB 179/125/39 HEX # ad7327
CMYK 0/0/0/100 RGB 0/0/0 HEX # 000000
info@ambershaws.co.uk
2
Logo There are two basic versions of our logo: a coloured, a grayscale (black). All logos are designed for use in print and in electronic media.
four colour version
Black & White version
info@ambershaws.co.uk
3
Position and size of logo There should be a minimum background clearance space around the logo equivalent to the size of the lower case (e). Regardless of Logo size. *The background must always be Ambershaws grey.
To maintain clarity and legibility, there is a minimum size for the logo. The absolute minimum size that the logo can be used is 35mm. The preferred size is 50mm 35mm
info@ambershaws.co.uk
50mm
4
Incorrect use of the logo At no point should the apperance of the Ambershaws Logo be changed. The examples show incorrect use of the logo. By using the logo inncorectly can leave the company open to copyright issues.
Do not change the shape and proportions of the logo.
Professional property mnagement
Do not change the typography or position of the slogan.
*The background must always be Ambershaws grey.
info@ambershaws.co.uk
Do not change the colours of the logo.
5
Typography
Helvetica 25 UltraLight
Any fonts other than Myriad Pro and CoolveticaRG may be used in the stationary. these fonts are for logo and heading purposes only.
Helvetica Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789
Myriad Pro
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789
CoolveticaRg The font Myriad Pro is a registered trademarks of Adobe Incorporated. They are a part of the Adobe Type Library and can be purchased online at www.adobe.com
info@ambershaws.co.uk
abcdefghijklmnopq rstuvwxyz ABCDEFG HIJKLMNOPQRSTUVWXYZ 123456789
6
Letterhead
Scaled at 45% of actual size.
Any fonts other than Myriad Pro and CoolveticaRG may be used in the stationary. These fonts are for logo and heading purposes only.
Bramley Cottage Chinham Road Bartley SO40 2LL T: 02380 811980 info@ambershaws.co.uk
The Letterhead Should stay 100% to scale (A4). Under no circumstances should aspects of the letterhead be moved, altered or changed in any way.
Regulated by RICS Ambershaws is a trading name of Bartley West Limited, The Charmwood Centre, Bartley, SO40 2NA. Registered in England (8409527). Registered for VAT (156329402).
info@ambershaws.co.uk
7
Compliment slip Any fonts other than Myriad Pro and CoolveticaRG may be used in the compliment slip. these fonts are for logo and heading purposes only.
Bramley Cottage Chinham Road Bartley SO40 2LL T: 02380 811980 info@ambershaws.co.uk
With Compliments Regulated by RICS. Ambershaws is a trading name of Bartley West Limited, The Charmwood Centre, Bartley, SO40 2NA. Registered in England (8409527). Registered for VAT (156329402).
The Compliment Should stay 100% to scale (W: 210mm H: 102mm). Under No circumstances should aspects of the Compliment slip be moved, altered or changed in any way.
info@ambershaws.co.uk
Scaled at 70% of actual size.
8
Business cards
Scaled at 100% of actual size.
The Business cards stay 100% to scale (W: 85mm H: 55mm). Under No circumstances should aspects of the Business Card be moved, altered or changed in any way.
(Hons) MRICS Tonya West BSc Principal
Bramley Cottage Chinham Road Bartley SO40 2LL
info@ambershaws.co.uk
T: 02380 811980 info@ambershaws.co.uk
9