At Your Service, Spring 2024

When the North Carolina hospitality industry comes together, our collective voice becomes stronger and our impact far greater than any single business or operator. NC restaurants, lodging establishments, taverns, and suppliers are the backbone of NCRLA.

Together, we make the industry stronger.

Access to Critical Information

NCRLA members get weekly updates in our In the Mix and View from Jones Street newsletters, plus a weekly Restaurant Activity Report. You also have access to our Legislative Agenda and Bill Tracker, our Guide to Hospitality Law, and research from our national partners.

Advocacy

NCRLA is the leading advocate for the hospitality and tourism industries in North Carolina. We support our members’ interests through lobbying at the local, state, and federal levels, focusing on tourism funding, taxation, alcohol beverage control, and workforce issues.

Employee Benefits

Providing benefits for your employees can help you recruit new talent and retain your employees. NCRLA has solutions for employers of all sizes, including a comprehensive suite of noninsurance benefits designed to add significant value to your compensation package.

Member Savings

NCRLA offers access to a wide array of discount and preferred partner programs to help our members achieve operational efficiencies and save money.

Networking

NCRLA offers several opportunities for members to network, including major industry events, receptions, membership meetings, and a golf tournament, as well as Political Action Committee (PAC) and Foundation fundraisers.

NCRLA BOARD OF DIRECTORS

EXECUTIVE COMMITTEE:

TOM PASHLEY, CHAIR

Pinehurst Resort

JASON SMITH, VICE CHAIR

18 Restaurant Group

SHERI ERHART, TREASURER

CMC Hotels

VINAY PATEL, SECRETARY SREE Hotels, LLC

LANCE TRENARY, NATIONAL RESTAURANT ASSOCIATION LIAISON

Golden Corral Corporation

AMBER MOSHAKOS, NATIONAL RESTAURANT ASSOCIATION LIAISON

LM Restaurants

BURNEY JENNINGS,

IMMEDIATE PAST CHAIR

Biscuitville Fresh Southern

LYNN MINGES, PRESIDENT & CEO

FRANK GRAY, GENERAL COUNSEL

BOARD MEMBERS:

TAD DOLBIER

Tar Heel Capital

Key

How

5

TIM GOSS

Firehouse Subs

JIM GRATTON

Marriott SouthPark Charlotte

KELLY HARRILL

Koury Hospitality Hotels

RUSS JONES

LODEN Hospitality

CHEETIE KUMAR

Ajja

JULIA MCGOVERN

Poppyseed Market

NISHITH “NISH” PATEL

Beacon IMG, Inc.

PINKESH PATEL

Ex-Officio, AAHOA Liaison

DEBRA PUNKE

Concord Hospitality

GONZA SALAMANCA

Gonza Tacos Y Tequila

IAN SAUER

Summit Hospitality

BILLY SEWELL

Platinum Corral, LLC

DOUG STAFFORD

Griffin Stafford Hospitality,

ALLIED

JEFF CHANDLER

Chandler

ANDY

Allied

Bayhill Seafood, Greensboro

ICF, Fuquay-Varina

Netchex, Covington, LA

New York Life Insurance, Charlotte

RobotLAB, Raleigh

The Hotel Motel Restaurant Supply Show of the Southeast, Myrtle Beach, SC

Thermaco, Asheboro

Sutter, McLellan & Gilbreath, Holly Springs

Lodging

Cataloochee Ranch, Maggie Valley

SECU Family House at UNC Hospitals, Chapel Hill

Restaurants

Bobby’s Burgers by Bobby Flay, Charlotte

Ed’s Tavern, Cornelius

MilkShake Factory, Durham

Mudpuppies Sports and Sushi Bar, Arden

Oakleaf Restaurant, Pittsboro

Rec Room, Southern Pines

Taco Bamba, Raleigh

The Court House Self-Pour Beer & Wine, Monroe

The Sand Trap, Fayetteville

West End Kitchen & Catering, Pittsboro

Strong Start

At NCRLA’s annual meeting in February, the new officers and board members were sworn in and went straight to work on our priorities for the coming year

We will continue to build the industry’s positive image and influence public policy during this upcoming legislative short session and election year. One of the ways we will do that is through our strong PAC that allows us to have a seat at the table for the important policy-making conversations.

We will follow all the issues and keep members informed with our weekly newsletters and timely webinars as we collectively navigate the implementation of public health regulations and any other issues that pop up during the year.

We are fortunate to have these amazing resources as well as strong, strategic business leaders guiding NCRLA.

We will continue to tell the stories and emphasize the success of the employees in our industry through our signature events. In the Spring Issue of At Your Service, we take you behind the scenes at our exciting 2024 Stars of the Industry awards gala. NCRLA’s Serving Careers campaign continues to grow. The results to date have been impressive with millions of impressions and an equally impressive number of “application starts” on Indeed.

In this issue, you will discover NCRLA’s Preferred Providers and Partners. Please check out their benefits, services, and the opportunities to help improve your business operations and strategy. One big benefit is FREE training for employees who need to enhance their skills or get certified for safe food handling. NCRLA has already provided $600,000 in grant funds to entry-level employees and students looking to upgrade their skills.

We are fortunate to have these amazing resources as well as strong, strategic business leaders guiding NCRLA. We look forward to working with you this year to keep our industry moving in the right direction!

At Your Service

Volume 13, Issue 2

An official publication of the NC Restaurant & Lodging Association © 2024

STAFF

President & Chief Executive Officer

LYNN D. MINGES

Vice President of Communications & Business Development

CHRIS MACKEY

Vice President of Government Affairs

ISABEL VILLA-GARCIA

Vice President of Finance and Operations

SHELLY EUBANKS

Director of Membership

NATALIE COX

Executive Assistant & ProStart Coordinator

JENNA DAUGHERTY

Digital Communications Manager

NATE ROBERTS

Events & Engagement Manager

INEZ NICHOLSON

Foundation Program Coordinator

KATIE PARKER

Food Safety and Lodging Regulations Specialist

CAROLYN K. GRIFFIN

Editor

SHANNON FARLOW

Designer

TRACIE EUBANK

BUSINESS OFFICE

222 North Person Street, Suite 210 Raleigh, NC 27601

Phone: (919) 844-0098

Website: NCRLA.org

For advertising and sponsorship inquiries, contact Chris Mackey, Vice President of Communications & Business Development, at cmackey@ncrla.org.

Published by FARLOW+CO, LLC

Tom Pashley NCRLA Board Chair

Lynn Minges NCRLA President & CEO

UPCOMING EVENTS

April 15 – 17

National Restaurant Association Public Affairs Conference Washington, DC

April 26 – 28

National ProStart Invitational Baltimore, MD

May 18 – 21

National Restaurant Association Show Chicago, IL

May 21

NCRLA Board of Directors Meeting

10:30 am – 2 pm

Capital City Club Raleigh, NC

May 21

Rally in Raleigh

5 – 6:30 pm

The Merrimon-Wynne House Raleigh, NC

June 26

NCRLA Foundation Excellence in Education Awards

Virtual

July 23

NCRLA Foundation Board of Trustees Meeting

10 – 11 am Virtual

August 19

Future of Hospitality Golf Tournament

8 am – 3:30 pm

Prestonwood Country Club Cary, NC

August 26

NCRLA Chef Showdown Grand Finale

6 – 8:30 pm

Bay 7 at American Tobacco Campus, Durham

Sept. 24 – 25

AHLA Hotels on the Hill Washington, DC

BY THE NUMBERS 2023

NCRLA represents more than 20,000 restaurants and hotels.

2023 STATE OF THE INDUSTRY

Avg. monthly employment surpassed 2019 pre-COVID numbers at 453,050 employees

$34.8 billion in taxable sales generated at restaurants, hotels, and taverns

Statewide Occupancy Rate: 62.2%

Statewide ADR: $123.78

Statewide REVPar: $77.38

NCRLA’S STARS OF THE INDUSTRY GALA

NCRLA had a 91%-member retention rate in 2023.

PROSTART

14 teams from 9 high schools competed

MISSION

Protect, educate, and promote North Carolina’s hospitality industry.

GOALS

Build Industry Voice

Build Industry Image

Be a Valued Resource

LAUNCHED $1.1 MILLION HOSPITALITY WORKFORCE TRAINING INITIATIVE

Generated 600 applications

400 courses completed

Operating revenue increased by 50 percent since 2017.

350+ attendees

18 award winners

NCRLA’S MEDIA OUTREACH GENERATED

486 stories in the media

99.4 million impressions

NCRLA’S CHEF SHOWDOWN CELEBRATED ITS 7TH YEAR

500+ attended the sold-out Grand Finale 94 chefs, pastry chefs, and bar tenders participated

More than 500 NC Farmers and Producers were represented

KEY SUCCESSES

Occupancy and Meals Taxes

Hotel Guest Clarification

Short-Term Rentals

Health Inspections

ProStart Funding

SUCCESSFUL LEGISLATIVE SESSION

1,659 bills filed

149 became law

107 bills directly impacted restaurants, hotels, and bars.

PAC FUNDRAISING

Manteo to Murphy PAC event raised more than $227,000, including $100,000 for the National Restaurant Association PAC

Raised $90,286 for the NCRLA PAC and $106,953 for the NCRLA Advocacy Fund

OFFICIALLY LAUNCHED SERVING CAREERS, NCRLA’S WORKER RECRUITMENT CAMPAIGN

Generated 65 million impressions

784,536 clicks

300,000 application starts

MEET THE 2024 NCRLA BOARD

NCRLA members from across the state gathered in Durham at the Sheraton Imperial RTP for our annual member and board of director’s meeting on Feb. 12. Approximately 50 members attended the meeting, where Pinehurst Resort President Tom Pashley was elected to serve as chair for a one-year term.

Pashley was sworn in by the board of directors along with a new slate of officers, including Jason Smith from 18 Restaurant Group as vice chair, Sheri Erhart from CMC Hotels as treasurer, Vinay Patel of SREE Hotels as secretary,

and Lance Trenary from the Golden Corral Corporation and Amber Moshakos from LM Restaurants as National Restaurant Association liaisons. Outgoing Board Chair Burney Jennings from Biscuitville FRESH SOUTHERN will continue to serve on the executive committee as immediate past chair.

In addition to the Executive Committee, the board also welcomed four new members: Tad Dolbier from Tar Heel Capital in Boone, Debra Punke from Concord Hospitality in Raleigh, Jeff Chandler from Chandler Foods in Greensboro, and Julia McGovern from Poppyseed Market in Raleigh. >>

Sheraton Imperial RTP, Durham

Lynn Minges and Burney Jennings present Scott Maitland a plaque to recognize his leadership on the board.

Tryon Distributing donated a check for nearly $29,000 to the NC Hospitality Workers Relief Fund at the NCRLA Annual Meeting.

2024 NCRLA BOARD OF DIRECTORS

EXECUTIVE COMMITTEE

Tom Pashley, Chair, Pinehurst Resort

Jason Smith, Vice Chair, 18 Restaurant Group

Sheri Erhart, Treasurer, CMC Hotels

Vinay Patel, Secretary, SREE Hotels, LLC

Lance Trenary, National Restaurant Association Liaison, Golden Corral Corporation

Amber Moshakos, National Restaurant Association Liaison, LM Restaurants

Burney Jennings, Immediate Past Chair, Biscuitville FRESH SOUTHERN

Lynn Minges, President & CEO

Frank Gray, General Counsel

BOARD MEMBERS

Tad Dolbier, Tar Heel Capital

Tim Goss, Firehouse Subs

Jim Gratton, Marriott SouthPark Charlotte

Kelly Harrill, Koury Hospitality Hotels

Russ Jones, LODEN Hospitality

Cheetie Kumar, Ajja

Julia McGovern, Poppyseed Market

Nishith “Nish” Patel, Beacon IMG, Inc.

Pinkesh Patel, Ex-Officio, AAHOA Liaison

Debra Punke, Concord Hospitality

Gonza Salamanca, Gonza Tacos Y Tequila

Ian Sauer, Summit Hospitality

Billy Sewell, Platinum Corral, LLC

Doug Stafford, Griffin Stafford Hospitality, LLC

ALLIED BOARD MEMBERS

Jeff Chandler, Chandler Foods, Inc.

Andy Clark, US Foods

WORKFORCE RECRUITMENT TASK FORCE CHAIR

Steve Thanhauser, Angus Barn, Ltd.

GET TO KNOW TOM PASHLEY

Tom Pashley has served on the NCRLA board since 2019. He is in his 28th year at the Pinehurst Resort, which will be hosting the 2024 US Open Golf Championship for the fourth time since 1999. Pashley started at the resort as a manager-in-development after getting his MBA from Duke University’s Fuqua School of Business. He took the reins as president in 2014. Pashley is a past chairman of the Pinehurst, Southern Pines, Aberdeen Area Convention & Visitors Bureau and has served as a member of the North Carolina Travel & Tourism Board. He and his wife Susan reside in Pinehurst with their two children.

BURNEY JENNINGS IMMEDIATE PAST CHAIR

VINAY PATEL SECRETARY

LANCE TRENARY NRA LIAISON

JASON SMITH VICE CHAIR

AMBER MOSHAKOS NRA LIAISON

SHERI ERHART TREASURER

Politics and Legislative Session Preview

ELECTIONS 2024

Election Day: November 5, 2024

Now that the primaries are behind us, both major parties are gearing up for a pivotal election season. North Carolinians will see a long ballot with the President and Governor at the top. The entire Council of State and all congressional and legislative seats are also up for grabs. This year will bring major turnover to North Carolina’s congressional delegation thanks in part to redistricting.

Engaging in the political process is critical to NCRLA’s ability to have a seat at the table with new and returning lawmakers. Most large industries and many companies engage in this process, giving directly to individual candidates.

Many also support candidates independently through their advocacy funds.

NCRLA raises money from members across the state for both the NCRLA Political Action Committee (PAC) and the NCRLA Advocacy Fund. This allows us to stay competitive with other industries, have our voice heard, and strengthen our influence with our elected officials.

NCRLA PAC invested over $130,000 in the primary election of legislative champions. NCRLA gives to candidates of both parties who are supportive of our industry. 92.5% of NCRLA PACsupported candidates won their primary elections this March.

NCRLA will engage both our PAC and advocacy fund in the general election in November to back our industry

champions. Without elected officials in Raleigh who understand and support our issues, our industry would constantly be under attack.

Invest in the Advocacy Fund!

2024 LEGISLATIVE SESSION PREVIEW

The legislature will return for its session on April 24, 2024. This year is considered a short session to deal with budgetary adjustments and policy items that have a monetary implication. Legislative leaders have indicated that this will be a shorter legislative session, but with no set end dates, recent legislative sessions have lasted longer than normal. Bills from last session are still viable for this

NCRLA continues to support the statemandated school calendar start and end dates as critical to the tourism industry.

session with many industry priorities still pending.

ABC Reform

Last year, 11 bills reforming ABC were introduced and every one of NCRLA’s legislative priorities was included in one of these bills. Toward the end of the legislative session, SB 527: ABC Omnibus 2023 was introduced combining many of those provisions with others into one ABC Omnibus bill for 2023. NCRLA pushed items in the bill included: cocktails to go, allowing mixed beverage permittees to purchase alcohol at any ABC store in their county, transparency on the purchasers of allocated spirits, changes to the advertising laws, allowing ABC to charge a fine instead of revoking a permit for failure to pay the renewal, and streamlining other permitting processes. The bill passed the House ABC and Finance Committees. It awaits a hearing in the House Rules Committee and then would only need a final vote in the Senate. Unfortunately, by the time the bill was released, sports betting and a fight over casinos dominated the conversation and many legislators did not have the appetite to take up any more “sin” bills. NCRLA has continued to lobby this bill during the interim and will push for its passage during the legislative short session.

Short-Term Rentals

Last year, Senator Tim Moffitt introduced SB 667: Regulation of Short-Term Rentals, but it is not currently written in a way that reflects his policy intent. The bill severely limits how a local municipality

can regulate a short-term rental. Senator Moffitt did not move the bill last session. He began stakeholder meetings and NCRLA has continued to advocate for a more even playing field in the lodging industry with Senator Moffitt.

Meals and Occupancy Taxes

We are hearing from mayors and local elected officials from across the state who are advocating more than ever for new meals taxes and to use occupancy taxes for non-tourism-related expenditures. Local governments are desperately trying to fill budget gaps from the end of pandemic temporary funding infusions. They are pushing for new meals taxes and trying to take more of the occupancy taxes. NCRLA adamantly fights any new meals taxes and any bills that do not comply with the house guidelines for occupancy taxes, protecting their use for tourism marketing and development. General needs of local populations should not be paid for by one industry and we adamantly oppose targeted taxes.

School Calendar

Last year, we once again saw a plethora of bills filed addressing the school calendar issue. These bills were both local and statewide bills. NCRLA continues to support the statemandated start and end dates as critical to the tourism industry. One bill passed through the House and headed to the Senate where it did not get heard for a vote. Current Senate leadership continues to be fully committed to protecting the current school calendar

law. However, over 15 school districts are currently openly violating the school calendar law. NCRLA expects the General Assembly to address local school boards violating state laws.

OTHER STILL PENDING LEGISLATION

Proactive:

• Third-Party Delivery Bill: HB 599 Unfair Advertising/Food Delivery Platforms would require third-party food delivery platforms to receive written authorization from food service establishments before they are able to post the restaurant on their platform. The restaurant could also revoke the authorization at any time. It gives the restaurant a private right of action against the delivery service for violations. NCRLA will continue to push for this in the short session.

Against:

• Requiring Cash Bill: HB 20 Cash Commitment Act was introduced which would require businesses to accept cash. NCRLA was able to negotiate a provision for hotels to be able to require a credit card for guests to check in, but restaurants and bars would still be required to accept cash under the bill.

• Junk fee prevention bill: HB 174 NC Junk Fee Prevention Act would prohibit a wide array of junk fees from being imposed on consumers.

If your employees earn tips, you could earn tax credits.

Introducing Tip Tax Credit by NCRLA Partner, Adesso

No one ever said running a hotel or restaurant is easy, especially when it comes to finances. But did you know your employees’ tips can get you money back from the IRS?

With Tip Tax Credit by Adesso, employers can get tax credits for tips your employees earn.

Here’s what you need to know about this valuable program:

• The FICA Tip Credit is a federal tax credit available to employers who have employees who receive tips as a significant part of their income. FICA stands for the Federal Insurance Contributions Act, which includes Social Security and Medicare taxes. The credit allows employers to claim a portion of the FICA taxes paid on employees' tips as a credit against their own tax liability.

• If your business is tip-driven, tips are reported by your employees, and FICA taxes have been paid on those reported tips, your business may qualify.

Ready to learn more? Visit our Adesso partner page today to get started with Tip Tax Credit.

Imagine having one technology partner that does it all…

go.heartland.us/sra

Why waste time juggling disconnected payments, POS and payroll solutions?

Food truck or fine dining. One location or 20. Heartland offers a powerful suite of payroll, POS and payments tech that seamlessly works together so you can run and grow your restaurant your way — without the headaches.

• Hire-to-retire people management tools

• Flexible payment software

• Faster, simpler restaurant point of sale

SHINING BRIGHT

NCRLA Celebrates Hospitality’s Best at Annual Awards Gala

The 2024 NCRLA Stars of the Industry Awards Gala was one of the most exciting ever! More than 350 hospitality leaders gathered on February 12 at the Sheraton Imperial Hotel in Durham to celebrate the individuals who work hard every day to make a difference in our industry.

This year’s 22 winners were selected based on their exemplary service, leadership, innovation, and dedication to the restaurant and lodging industries. The dinner reception featured the hottest food and drink trends of 2024, presented by US Foods. Our emcee for the night was Jatovi McDuffie, who is the Entertainment Host of the Carolina Hurricanes and the On Field Announcer for the Durham Bulls.

“We are so proud to recognize the hardworking people in the hospitality industry,” said NCRLA President & CEO Lynn Minges. “This amazing group of men and women continue to go above and beyond their job descriptions to brighten the image of the hospitality industry every day.”

Ramey

Photography courtesy of Matt

2024 STARS OF THE INDUSTRY AWARD WINNERS

Lifetime Achievement

Jim Beley, the former General Manager at The Umstead Hotel & Spa, recently retired after more than 40 years in the hospitality industry. He spent nearly 15 years guiding the elite hospitality destination in Cary.

Doris and Fred Huebner recently retired after running Huebner Family McDonald’s for more than 37 years. They owned and operated 13 McDonald’s restaurants in the state.

Cecilia Saleh, the matriarch of the Neomonde family of restaurants in Raleigh, was recognized posthumously for her grace, wisdom, and faith which laid the foundation for her family nearly 50 years ago when she immigrated from Lebanon with her favorite recipes.

Aimee Guthinger repping SpotOn’s "Hospitality Supplier of the Year" award

SPECIAL THANKS TO OUR SPONSORS

The evening was made possible thanks to our dedicated sponsors:

Presenting Sponsor: US Foods

Photobooth Sponsor: SpotOn • Silver Sponsors: Ecolab, Employers, and Uber Eats • Bronze Sponsor: Pepsi • Registration Sponsor: Insurance People of North Carolina • Supporting Sponsor: North Carolina Sweetpotato Commission • Wine Sponsors: Shelton Vineyards, Tryon Distributing, and Gallo Winery • Cocktail Sponsors: Weldon Mills Distillery and Cook’s Mill Whiskey • Beer Sponsors: Clouds Brewing, Trophy Brewing Company, and Gizmo Brew Works

Restaurateur of the Year

Keith Rhodes, Catch & Tacklebox, Wilmington

Lodging Operator of the Year

Russ Jones, LODEN Hospitality, Raleigh

Hospitality Supplier/Partner of the Year

Josh Cooke, Raise the Grade, Greensboro

SpotOn, San Francisco

Ken Conrad Award for Service to the Community

Mayor Leonardo Williams, Zweli’s Ekhaya, Durham

Sera Cuni, Root Cellar Café & Feed Well Fridges, Pittsboro

Griff & June Glover Award for Service to the Association

Lou & Joy Moshakos, LM Restaurants, Raleigh

Restaurant Managers of the Year

Troy Stauffer, Washington Duke Inn & Golf Club, Durham

Jill Highsmith, Angus Barn, Raleigh

Restaurant Employee of the Year

Kathy Baize, Biscuitville, Asheboro

Lex Collazo, Vidrio, Raleigh

Lodging Managers of the Year

Diane Tighe, Washington Duke Inn & Golf Club, Durham

Xiomara Toledo, Hampton Inn & Suites, Jacksonville

Lodging Employees of the Year:

Porcha Overbey, Pinehurst Resort, Pinehurst

Debra Thompson, TownePlace Suites, Wilmington

Hospitality Champions

Sen. Bill Rabon

Rep. Robert Reives II

STARS OF THE INDUSTRY: SEEN

Power family, Lou, Joy, and Amber Moshakos pose with NCRLA President & CEO Lynn Minges and Pinehurst President and NCRLA Board Chair Tom Pashley

Jim Beley, retired GM of the Umstead Resort & Spa, accepts his NCRLA Lifetime Achievement Award after more than 50 years in the hospitality industry

Cecilia Saleh was posthumously recognized as a NCRLA Lifetime Achievement Award winner. Her children joined onstage to accept the award on her behalf

Esteban McMahan, partner at Top of the Hill Restaurant & Brewery, cheers during the awards ceremony

Angus Barn owners, Van Eure and Steve Thanhauser

Andy Clark, Area President of US Foods and NCRLA Board member, enjoys the awards ceremony from his table as a presenting sponsor

Teresa Thorb, GM of the Sheraton Imperial Hotel

Stephanie Shear and David Press of Pepsi Bottling Ventures with Matt Hilkert of Weldon Mills Distillery—both event sponsors

Team Washington Duke Inn & Golf Club, including General Manager Don Ball, JB Duke Hotel General Manger Daniel Lotz, and Executive Chef Troy Stauffer

Fred & Doris Huebner, former owners of Huebner Family McDonald’s, who at one point owned 17 McDonald’s in NC, accept their NCRLA Lifetime Achievement Award

Group shot of the 2024 Stars of the Industry winners

STARS OF THE INDUSTRY: SEEN

McGehee and Gary Williams chat with Mounir and Lisa Saleh

Amber

Dennis Edwards, President & CEO of Visit Raleigh with US Foods presenting sponsors Jayna Adams and Chris Hess

Keith Rhodes, NCRLA Restaurateur of the Year and Foundation Board Member, speaks with his wife and business partner, Angela Rhodes

Sera Cuni, who won the Ken Conrad Award for Service to the Community, with Quinn Bostic and Brooke Parsons of Tabletop Media

Moshakos, President & CEO of LM Restaurants and NCRLA board member, with Robert Poitras, owner of Carolina Brewery and former chairman of the NCRLA Board of Directors

NCRLA General Counsel and Lobbyist Frank Gray with Jason Smith, owner and chef of 18 Restaurant Group and NCRLA Board member

NCRLA Events & Engagement Manager Inez Nicholson with Lodging Operator of the Year, Russ Jones, President of LODEN Hospitality and NCLRA Board member

Durham Mayor Leonardo Williams walks off stage after receiving NCRLA’s Ken Conrad Award for Service to the Community Presenting sponsors Bill

US Foods Fanatics chefs serve samplings of the 2024 culinary food trends to guests at the ceremony

Unlocking Efficiency: Why Robots Are Revolutionizing Restaurants

In today's fast-paced world, where technology continues to reshape industries, the restaurant business is no exception. Picture this: a device that can carry up to 3,600 lbs a week on average, tirelessly navigating your restaurant, all while increasing server tips and customer satisfaction. That's the power of delivery robots, and they're changing the game for restaurants across the nation.

Why Purchase a Robot for My Restaurant?

With the US Department of Labor proposing new overtime pay regulations, the restaurant industry faces a challenge. The minimum salary threshold for eligible overtime pay is set to increase significantly. To overcome these new challenges, restaurant owners are turning to technology to improve efficiency.

Delivery robots, like Servi, offer an elegant solution. Priced at approximately $599 per month, Servi can handle the workload of a human server, all while enhancing customer service. A restaurant chain in Florida, Sergio, experienced an uptick in staff tips after deploying a delivery robot. The reason is simple: when servers are freed from manual repetitive work, they can focus on providing excellent customer service.

Restaurant owners report that delivery robots can perform the work of a 20-hour-per-week employee at a fraction of the cost. Additionally, the payback period is quick, with most owners recouping their investment and witnessing revenue growth within the first six months. The added benefit?

Happy staff members who no longer have to perform repetitive manual tasks.

Envision a scenario where your servers no longer need to handle the burden of carrying 3,600 lbs per week. Instead, they can focus on providing top-notch customer service while creating an enticing job opportunity for enthusiastic

new talent. This is the potential that delivery robots offer.

What Should I Consider When Looking?

Before you embark on the journey of integrating a delivery robot into your restaurant, there are key factors to consider:

Task and Roles: Define the specific functions your robot will perform, whether it's food delivery, drink service, handling napkins and silverware, or all of the above.

Payload Capacity: Estimate the maximum weight your robot will need to carry at any given time. Consider whether it will handle 0–35 lbs, 35–75 lbs, or 75+ lbs.

Space Compatibility: Ensure the robot's dimensions are suitable for your workspace, including doorways, elevators, and narrow aisles. Measure the narrowest passages it needs to navigate.

Battery Life: Determine how long your robot should operate on a single charge to meet your business needs.

Fleet Management: If your workflow requires multiple robots, look for products that support intercommunication for efficient fleet management.

Shelf Size: Determine the width of items the robot will carry, ensuring compatibility with shelf sizes.

Furthermore, choose a Robotics Integrator that offers on-site installation, service plans for maintenance, regular checkups, and teaching materials for your staff. A reliable partner is essential to ensure a seamless experience with your robot.

Conclusion:

As you embark on your journey to explore the possibilities of delivery robots for your restaurant, keep in

mind the benefits they offer: increased efficiency, higher server tips, and a quick return on investment. It's not just about embracing technology; it's about revolutionizing your restaurant operations to meet the demands of the modern world.

So, happy hunting for a robot that will transform your restaurant and elevate your business to new heights. The future of dining is here, and it's robotic, efficient, and customer-centric. Embrace it, and you'll see why more and more restaurants are adding robots to their establishments.

Creating the Taste for Hospitality

The NCRLA Foundation serves as the state’s most comprehensive source of hospitality training programs, connecting students, schools, and industry professionals to resources to help them thrive in our industry.

WORKFORCE DEVELOPMENT ProStart®

The Foundation oversees the state’s ProStart® program which is shaping the future of the hospitality industry. From culinary techniques to management skills, ProStart’s industry-driven curriculum provides real-life experience opportunities and builds practical skills and a foundation that will last a lifetime.

FREE Training

For a limited time, people seeking careers in the hospitality industry, or those looking to upgrade their professional skills, can take advantage of more than 60 free training classes designed to boost knowledge and provide industry certifications. All courses are nationally recognized as best in class for the hospitality industry and will be offered at no cost to individuals, academic institutions (including high schools), nonprofits, businesses, tourism attractions, and venues.

Scholarships

Each year, the Foundation awards a wide variety of hospitality scholarships to assist students in advancing their hospitality careers. Eligible recipients include high school seniors and undergraduate students pursuing higher education to study the restaurant, foodservice, and hospitality industries.

HOSPITALITY WORKER RELIEF FUND

The NC Hospitality Worker Relief Fund provides grants directly to struggling hospitality workers. Grants cover basic needs like groceries and rent while people recover from illness, injury, and natural disasters, as well as financial support in times of crisis.

To date,

$1.3 million in grants

2,796 workershospitality have been awarded to

GET INVOLVED!

The future success of the hospitality industry depends on its leaders. Lending time, expertise, and funding can make an immediate impact on a student’s passion for a career in the industry. As a restaurateur, hotelier, or allied business, you can help develop the leaders of tomorrow by becoming involved with the NCRLA Foundation today.

Become a Mentor

Volunteer Your Time

Provide Employment Opportunities

Contribute Used Equipment

NCRLA FOUNDATION EVENTS

NC ProStart Invitational

National ProStart Invitational

Future of Hospitality Golf Classic

ProStart’s industry-driven curriculum provides real-life experience opportunities

The campaign's successes have generated news coverage in the Triad, Triangle, and Charlotte.

Serving Careers

NCRLA'S Steady Success in 2024

Since launching in October 2023, Serving Careers continues to build momentum.

From October 2023 through the end of February, Serving Careers generated:

119,565,316 Impressions

1,768,545 Clicks

424,482 Application Starts

Over 400,000 application starts in five months (October through February)

317,773 for hotels

106,153 for restaurants

Regionally, there have been:

138,214 application starts in the Triangle

131,797 application starts in the Charlotte metro area

89,365 application starts in the Triad

31,273 application starts in the Greenville-New Bern-Washington market

16,575 application starts in the Asheville market

9,026 application starts in the Wilmington market

Social media continues to be a bright spot for the campaign. Across all our platforms, Serving Careers features the stories of 100 hospitality professionals currently working in restaurants and hotels across the state. YouTube is driving users with the highest time on the site at 1:05 minutes.

YouTube retargeting saw a clickthrough rate increase of 102%, buoyed by the addition of the new Biscuitville video in January.

CBS content featuring Serving Careers

“Real Stories” personality Chef Steven Goff was one of the most engaged social media posts to date.

The campaign’s successes are being noticed by the media as well. Serving Careers has generated news coverage in the Triad, Triangle, and Charlotte, including the Charlotte Business Journal. The Greensboro News & Record recently ran an op-ed, Hospitality Serves up More Than a Job; and Spectrum News recently featured NCRLA President & CEO Lynn Minges and Crawford Hospitality’s owner Scott Crawford on Capital Tonight.

2024 STATE OF THE RESTAURANT INDUSTRY

Restaurant Industry Sales Forecast to Set $1.1 Trillion Record in 2024

According to the National Restaurant Association’s 2024 State of the Restaurant Industry Report, restaurant sales are forecast to top $1 trillion for the first time in history this year, and the nation’s second-largest private sector employer is on track to add 200,000 jobs, pushing total employment to 15.7 million people.

Key Findings for 2024:

• Positive sales are expected. Restaurant operators are cautiously optimistic about the year ahead, with nearly 8 in 10 predicting their sales will increase (33%) or hold steady (45%) from 2023 levels.

• Operators are relying more on technology. Restaurants are using tech to meet challenges, reduce labor, cut costs, and boost business. They are applying tech solutions to marketing, recruiting, accounting, inventory management, and more. Given a choice between people and technology, consumers continue to crave human hospitality in their culinary experiences.

• Delivery, carry-out, and drive-thru growth continues. 52% of consumers—including 67% of millennials and 63% of Gen Z adults—say ordering takeout from a restaurant is an essential part of their lifestyle, further showing the profound impact restaurants have on consumers’ lives.

• Profitability remains challenged. Operators are slightly less optimistic about profitability, with only 27% of operators expecting to be more profitable this year. Average food costs have increased more than 20% and average wages more than 30% from 2019—both impacting profitability.

• Jobs drive consumer spending. All restaurant sales are local, and consumers are generally upbeat about their community. 55% of adults describe their local economy, including the availability of jobs, as excellent or good.

Industry employment increased in 2023, but the Help Wanted signs are still out.

• Forty-five percent of restaurant operators report needing more employees to meet customer demand and a majority (70 percent) have job openings that are hard to fill.

By the end of 2023, the size of the restaurant industry’s workforce returned to pre-pandemic levels nationally. In North Carolina in 2023, the average monthly employment in the Food Services & Drinking Places sector—according to the NC Department of Commerce—was 405,658 employees per month. Employment at Food Services & Drinking Places made up 8% of the total workforce.

• This is a 4.3% increase from 2022, where the average monthly employment was 389,100.

• This is a 3% increase from 2019, where the average monthly employment was 393,875 for Food Services & Drinking Places.

Despite these increases in the total number of employees in the industry, staffing shortages impacted restaurant operators in 2023.

65% say they reduced hours of operation.

52% say they did not operate at full capacity.

43% say they closed on days they would normally be open.

While operators continue to find the necessary support to meet customer demand, they are also looking at the menu from an operational perspective.

As the National Restaurant Association’s 2024 What’s Hot Culinary Forecast shows, savvy operators are turning to TikTok and other social media platforms to be inspired and to fire up viral trends. Operators will need to be strategic in how they balance thoughtfully streamlined, food-cost-effective menus and enough variety to satisfy demand and lead the latest trends.

For those offering it, off-premises remains a key area of opportunity, and customers agree—with a vast majority (88%) reporting being satisfied with the variety of local food options for takeout and delivery. Customers are viewing take-out in new ways, with two-thirds (67%) of adults saying they’d be interested in subscriptions that offer a specified number of meals each month and half (53%) saying they’re open to supplementing home-cooked meals with restaurant-prepared items.

2024 STATE OF THE HOTEL INDUSTRY

Lodging Establishments

Face Economic and Workforce Challenges

America’s lodging industry entered a new era of recovery in 2023. Economic challenges overshadowed COVID-19 as hotelier’s top concerns, but hoteliers found ways to adapt and overcome the obstacles. According to the American Hotel & Lodging Association 2024 State of the Industry Report, the industry will continue to acclimate to this new environment in 2024.

2023 Highlights: Predictions vs. Outcomes

RevPAR reached new heights. An analysis for AHLA by Oxford Economics found that the US lodging industry achieved a 4.8% year-over-year increase in Revenue Per Available Room (RevPAR) in 2023—outperforming the November 2022 projection by 1.5% and marking a 13.0% improvement over 2019’s pre-pandemic RevPAR level. The nationwide average daily rate (ADR) also exceeded expectations in 2023, increasing by 4.2% year over year and outpacing the forecasted level by 2.8%.

Occupancy inched closer to recovery. Last year, US hotel occupancy fell short of expectations, averaging 62.9% compared to the forecasted 63.8%. This was driven primarily by slower recovery in business travel room nights. Still, nationwide occupancy improved 0.5% year over year and came within 4.4% of the 2019 pre-pandemic level, according to the analysis by Oxford Economics.

In North Carolina, according to STR, statewide RevPAR and ADR were both up 3.8% over the 2022 benchmarks, and Occupancy Rates were up slightly from 62% to 62.2%. In 2023, RevPAR and ADR exceeded 2019 pre-pandemic levels by 10.7% and 16.1% respectively.

AHLA predicts that hotels will continue to face economic challenges in 2024, but opportunities will emerge to enhance guest expectations.

2024 Forecast for Hotels

AHLA predicts that hotels will continue to face economic challenges in 2024, but opportunities will emerge to enhance technology, meetings and conventions, and guest expectations. Inflationary pressure in key areas will continue to affect the hospitality industry. Other top projections for hoteliers include:

• Cleanliness and friendliness remain essential to positive guest experiences.

• Groups will demand more memorable events that foster human connections.

• Transaction activity is expected to accelerate in 2024.

• Hotels will leverage cloud technology and AI to increase operational efficiency and enhance guest experiences.

• Parking will play a role in enhancing the guest experience and providing new sources of hotel revenue.

Hotel Workforce Shortages

US hotels lost more than 680,000 direct employees in one year from 2019 to 2020. Three years later, the industry has successfully added back more than 400,000 employees, but the workforce has still not fully recovered to pre-pandemic levels. In January 2024, more than 67.6% of hoteliers experienced staffing

shortages, according to a survey conducted by AHLA. Hotel staffing needs have presented historic career opportunities. In 2023, the national average hotel wage reached an all-time high of more than $23 per hour, and hoteliers offered improved benefits and more flexibility to attract and retain talent.

According to the NC Department of Commerce, the average number of employees working in accommodations per month was 47,392 last year, which is a 9% increase from 2022. This total finally surpassed the pre-pandemic levels from 2019.

MEMBER SAVINGS PROGRAM

NCRLA Preferred Providers & Partners

NCRLA partners with a number of businesses to provide discounts and resources to support members.

DELIVERY & TECHNOLOGY SOLUTIONS

DoorDash: Is a technology company that connects people with the best in their cities. They do this by empowering local businesses and in turn, generate new ways for people to earn, work, and live. They started by facilitating door-to-door delivery, but they see this as just the beginning of connecting people with possibility—easier evenings, happier days, bigger savings accounts, wider nets, and stronger communities.

Fintech: Offers industry-leading technology solutions for beverage alcohol management from grain to glass.

Heartland Payment Systems: As an endorsed partner of NCRLA and the National Restaurant Association, Heartland offers a complete suite of services, including credit card processing, payroll services, tip and check management, and gift marketing. With Heartland, restaurants and hotels can reduce expenses, enhance and improve operations, and increase profitability.

Relay: Connecting your team means more than two-way talk. Relay is creating technology that focuses on innovative, durable, and adaptive ways for hospitality teams to communicate safely and efficiently.

SpotOn: From seamless and efficient point-of-sale systems to integrated management solutions built for the fast-growing enterprise, SpotOn builds technology that “works the way you work,” and backs it up with a 24/7 team of experts who make sure it always does—with fairness, flexibility, and a personal touch.

Uber Eats: Unlock a new revenue stream, connect with more partners, and grow your business on your terms with Uber Eats. Attract new customers, boost your sales, and operate with ease with their easy-to-use tools, customer insights, and analytics.

EMPLOYMENT SERVICES AND WORKFORCE DEVELOPMENT

North Carolina ProStart: NCRLA supports culinary and hospitality training programs at the high school level. Mentorships and job placements are available.

FOOD SAFETY CERTIFICATION AND HOSPITALITY INDUSTRY TRAINING

American Hotel & Lodging Educational Institute: Founded in 1953 to provide working hospitality professionals with education and training. AHLEI continues to meet the needs of the industry with a variety of hospitality solutions, including online learning, professional certification, and resources for high schools, colleges, and workforce agencies.

Human Trafficking Training: Businesses Ending Slavery and Trafficking (BEST) provides consultation and training to hundreds of hotels focused on reducing human trafficking and mitigating the reputational, legal, and financial risks associated with it. NCRLA members can receive the training for free.

ServSafe Food Safety Training: NCRLA members get a 20% discount on ServSafe food handler, manager, and allergen training.

FOODSERVICE AND BEVERAGE

Butterball: Butterball offers chefs superior turkey products and exceptional customer service.

Got To Be NC: Representing all aspects of North Carolina agriculture, agri-business, and the state’s growing food industry, Got To Be NC is a proud partner of NCRLA to connect chefs and restaurants to local products to continue to diversify, innovate, and strengthen NC’s food and agriculture businesses.

Pepsi: Born in the Carolinas, NCRLA is proud to partner with Pepsi to not only quench your thirst, but to make a positive impact in the NC community.

Shelton Vineyards: Founded in 1999, Shelton Vineyards was envisioned as a new agricultural resource for an area once dependent on tobacco farming. Discover all the “Rieslings” why NCRLA partners with Shelton Vineyards.

US Foods: As one of America’s great food companies and a leading foodservice distributor, US Foods provides customers with innovative food offerings, culinary equipment, and a comprehensive suite of e-commerce, technology, and business solutions to help increase your bottom line.

HOTEL PERFORMANCE DATA

STR: The global leader in hotel data and performance benchmarking. As an NCRLA member, you are entitled to special discounts on many STR products and services, and access to the monthly STR report.

WORKERS' COMPENSATION

Cerity: A subsidiary of Employers, offers digital, direct-to-customer workers’ compensation insurance policies. They offer a fast, digital, and mobile-friendly experience that can provide instant quotes, flexible and affordable payment plans, efficient claims management, and loss control services, all at your fingertips.

Employers: To help keep restaurants and hotels working safely, eligible NCRLA members can receive a five percent association credit on their workers’ compensation insurance through Employers.

LEGAL SOLUTIONS

ATTORNEY SERVICES

Blanchard, Miller, Lewis & Isley, P.A.: North Carolina’s liquor industry is dynamic and evolving rapidly, but it is also highly regulated. These attorneys have extensive experience representing breweries and hospitality industry clients before the NC Alcoholic Beverage Control Commission, as well as in litigation involving alcoholic beverage laws and regulations.

Cranfill Sumner: These attorneys help keep your business running smoothly and safely, protect your interests, and give you peace of mind. They assist retailers, hoteliers, and those working with them in matters related to Hospitality Law, Professional Liability, Employment Law, and more.

CLASS ACTION SETTLEMENTS

Class Action Capital: Many hotels do not have the time, resources, or relevant data available to file a settlement claim, and Class Action Capital will work with you to submit a fully comprehensive claim recovery, while minimizing the use of your employees’ time, internal resources, and the risk of errors when managing claims yourself.

TAX CREDIT SPECIALISTS

Addesso Capital: NCRLA has engaged Adesso Capital as our partner offering Employee Retention Credit filing services to our members. Adesso Capital provides concierge financial services to small and mid-sized businesses. When the pandemic drove business into a downturn, Adesso assembled a team of tax experts to help businesses maximize the federal COVID relief available to them. Adesso has helped hundreds of businesses secure tens of millions of dollars in ERC funds.

LIQUOR LIABILITY

Hospitality Insurance Group: When your business serves or sells liquor, it’s always best to play it safe. That’s why NCRLA partnered with HIG to provide the best liquor liability coverage possible to protect establishments in what is known to be a high-risk industry.

MARKETING & COMMUNICATIONS

Largemouth: Words matter! Largemouth has been helping clients in the hospitality industry navigate the maze of communication channels to take their stories to the next level. They help you with PR strategy and messaging, media relations, social communications, corporate communications, issues management, and brand activations.

MUSIC LICENSING

BMI: Broadcast Music, Inc. is the bridge between songwriters and the businesses and organizations that want to play their music publicly. Save up to 20% on annual fees. Call 800-925-8451 or visit BMI.com.

PRODUCT SUPPLIERS

Ecolab: Around the world, businesses in foodservice, food processing, and hospitality choose Ecolab products and services to keep their environment clean and safe, operate efficiently, and achieve sustainability goals.

HEALTH & WELLNESS

United Healthcare: Offers “members-only” pricing and healthcare solutions that include affordable virtual doctor visits through Teladoc, individual and family plans that don’t require employer participation, and discounts on home health lab testing services and prescriptions.

Insurance People: An exclusive health insurance offering, Insurance People is an independent NC-based agency that provides a comprehensive suite of insurance solutions to protect you from the unexpected.

Marsh McLennan: Marsh McLennan proudly offers a comprehensive suite of non-insurance benefits, designed to add significant value to your compensation package. This program is ideal for employees of all statuses, including part-time contractors, retirees, seasonal workers, and full-time employees. With benefits such as the Consumerism Card, available for just $10/month, employees gain access to a wide range of services.

Member Moments

Proudly Recognizing North Carolina’s Hospitality Leaders

NCRLA Restaurateur of the Year Recognized by USA Today

USA Today's 2024 Restaurants of the Year spotlights Catch in Wilmington, owned by Chef Keith Rhodes, NCRLA's 2024 Restaurateur of the Year. Rhodes has also received the Tourism Excellence Award from the NC Travel Industry Association for sustainable practices and advocacy for the hospitality industry. As a two-time James Beard Foundation Best Chef Southeast semi-finalist and a member of the NCRLA Foundation Board of Trustees, Rhodes continues to influence North Carolina's culinary scene.

NCRLA Members Honored as ‘Best Hotels in North Carolina’

The Umstead Hotel & Spa in Cary claimed the title as North Carolina's top hotel for 2024, as rated by US News & World Report The Fearrington House Inn in Pittsboro secured the second spot, and Old Edwards Inn and Spa took the third spot on the list this year. Rounding out the top five hotels for North Carolina are two Charlotte properties—The Ivey's Hotel and the JW Marriott. The O.Henry Hotel in Greensboro, the Grand Bohemian Hotel Charlotte, The Ritz-Carlton Charlotte, the Grand Bohemian Hotel Asheville and the Ocracoke Harbor Inn make up the top 10. The Carolina Inn came in at No. 12, the Washington Duke Inn at No. 20, The Carolina at Pinehurst Resort at No. 21, and The Siena Hotel in Chapel Hill at No. 23.

Southern Distilling Company Named 2023 Exporter of the Year

NCRLA member Southern Distilling Company in Statesville was named the 2023 Exporter of the Year by Steve Troxler, NC Agriculture Commissioner. The award commends their groundbreaking venture into Germany with three signature whiskeys. Founders Pete and Vienna Barger's international expansion further establishes North Carolina's prominence in the global spirits market.

NC Culinary Talents Shine in James Beard Nominations

North Carolina's culinary scene dazzled with 12 nominations for the James Beard Foundation's latest awards. NCRLA 2022 Chef of the Year Oscar Johnson, and his business partner Daryl Cooper of Jimmy Pearls, were nominated for Best Chef in the Southeast. Chef Cheetie Kumar's Ajja is a contender for Best New Restaurant. Raleigh's Bittersweet made its debut in the Outstanding Bar category, with Crawford & Son recognized for Outstanding Hospitality. Other notable nominees include Dean Neff of Seabird and Bobby Boy Bakeshop, showcasing North Carolina's diverse and vibrant culinary excellence.

NCRLA 2019 Chef of the Year Featured on CBS Mornings

NCRLA's 2019 Chef of the Year

Steven Goff, owner of Tastee Diner in Asheville, recently showcased his commitment to the community on CBS Mornings Goff shared how his past inspired the diner's unique wooden nickel program, allowing customers to support those in need with a $5 meal donation.

Eight North Carolina Hotels Named ‘Most Outstanding’

Eight of North Carolina’s hotels are among the world’s “most outstanding” places to stay, according to the Forbes Travel Guide. The Umstead Hotel & Spa in Cary, which includes Herons restaurant, clinched a triple five-star rating for the fifth year in a row. Also receiving Star Awards:

• The Ballantyne in Charlotte

• The Fearrington House Inn in Pittsboro

• The Inn on Biltmore Estate in Asheville

• The Ivey’s Hotel in Charlotte

• Old Edwards Inn and Spa in Highlands

• The Ritz-Carlton in Charlotte

• Washington Duke Inn & Golf Club in Durham

The Umstead Hotel & Spa

Chef Keith Rhodes

The Fearrington House Inn

Did You Know?

Hospitality Industry News Bites

Asheville High School Sweeps the 2024 NC ProStart Invitational

The 2024 NC ProStart Invitational, sponsored by Golden Corral, showcased exceptional talent at NC Central University in Durham, with Asheville High School sweeping both the culinary and management competitions. This event offered students from six schools a platform to compete for over $560,000 in scholarships. The dual win propels Asheville High School to the National ProStart Invitational® in Baltimore this April. The competition not only highlights student talent but also facilitates networking opportunities for students with mentors from across the state, including Golden Corral CEO Lance Trenary. Ashe County High School’s Debbie Sturgill received the Educator of Excellence Award which is presented annually to a standout ProStart educator in our state.

Navigating the New Norms of Tipping

A Pew Research Center survey sheds light on the evolving landscape of tipping culture. With responses from nearly 12,000 US adults, the study reveals 72% have observed increased tipping expectations, yet only a third feel sure about when and how much to tip. While 92% regularly tip at sit-down restaurants, casual settings like coffee shops see less consistent gratuity. The majority cite service quality as their primary tipping criterion, with a preference for tipping 15% or less on an average meal. This shift is attributed to digital payment options and discussions around automatic service charges, marking a significant change in traditional tipping practices.

North Carolina: A Beacon for New Business Ventures in 2024

North Carolina has been named as the fifth best state for launching a business in 2024, according to Forbes. With a 77% business survival rate, the Tar Heel State offers a fertile ground for startups, backed by a robust labor force and attractive incentives exceeding $22,000 on average for small businesses. This ranking underscores North Carolina's status as a practical and promising hub for entrepreneurs seeking growth and stability.

“Eatertainment” Concepts Draw in Experience-Seeking Consumers

North Carolina's dining norms are evolving with the rise of "eatertainment" venues which combine dining with entertainment. These spots, featuring attractions like mini-golf, bowling, and arcade games, have witnessed a remarkable 20% increase in visits, surpassing the industry average. Notable examples include Jaguar Bolera in Raleigh Iron Works; Strike and Barrel in Wake Forest; King’s Dining & Entertainment in Raleigh; Rally Pickleball in Charlotte; District 57 in Charlotte; and ParTee Shack in Greensboro and Raleigh.

Social Districts Boost Brevard and Charlotte's Local Scenes

Continuing efforts to increase economic activity in its downtown area, the city of Brevard launched a social district in February. Thirteen businesses can now serve drinks, and 24 others allow people to enter with an alcoholic beverage in their hand. Similarly, Plaza Midwood, Charlotte’s inaugural social district launched in early March. These two new districts join over 40 other municipalities that have implemented areas where people can enjoy beer, wine, and cocktails as they walk through a designated area. Social districts have arisen since the North Carolina General Assembly enacted legislation in 2021.

Restaurant technology.

Made to order.

Run your restaurant your way. We’ll serve up a customized solution for point-of-sale, online ordering, labor management, and more—helping your business grow, and keeping you in charge. No catches. No bogus fees. No BS.

If that sounds like your kind of technology partner, talk to an expert: SpotOn.com.

THE ECOLAB SCIENCE CERTIFIED™ PROGRAM

artnering to help people feel confident that establishments are taking steps to provide a higher level of cleanliness

What is the Ecolab Science Certified™ program?

A comprehensive, science-based public health and food safety program that combines science-backed products, procedures and training with periodic auditing to help deliver a higher level of cleanliness. Together, we can help you meet employee, staff, guest and customer expectations and advance cleaner, safer practices.

Health and safety remains important to restaurant guests

• 86% say a business’s commitment to public health and safety factors into their decision to patronize that location

• 71% of patrons are concerned that businesses will reduce their health and safety practices in the future

Source: “Consumer Sentiment Study;” March 15th, 2022 (paid for by Ecolab)

Learn more at Ecolab.com/ScienceCertified or Scan Here

4 STEPS TO DRIVING CONSUMER CONFIDENCE

CREATE CLEAN

Through science-based products, programs and procedures

CHECK CLEAN

Through annual audits to support compliance, health and safety

SEE CLEAN

Through on-site signage and digital media

BELIEVE CLEAN

Through a national consumer awareness and education media campaign