Technician
thursday june
17 2010
Raleigh, North Carolina
technicianonline.com
Pink with a purpose, ‘Race’ a success Susan G. Komen’s ‘Race for the Cure’ is the largest race in North and South Carolina. On Saturday, it became the most meaningful
Hooks also said that they plan to have a group walking again next year. “We will have a group next year, and we encourage any Wolfpackers to join our team next year,” Hooks said. Julia Howie, senior in communication, said that although it was her first time volunteering, it was a really good experience. “It was a great experience,” Howie said. “Everyone was really happy, especially at 6:30 a.m. In the future, I would rather volunteer than run.” Another volunteer, Brooke Jones, explained that the participants were very grateful. “The participants were great, and they were grateful,” Jones said. “Everyone had a positive attitude.”
Nathan Hardin News Editor
Race winners
Tim O’Brien/Technician
Runners wait for the 7 a.m. start to the competitive 5k race Saturday, June 12, 2010 at the Race for the Cure at Meridith College. The event drew 25,000 people to the streets of Raleigh, running their way past N.C. State’s campus on Hillsborough street.
“It was my second time doing this race, but my first time competitively,” Fulmer said. “It’s a great cause. Even though this race is a little more expensive, you definitely feel like it’s going to something good.” Fulmer was not the only Wolfpack representative at the race, because the
‘Red Means’ to go Actor P.J. King will no longer be the pitchman for N.C. State. Nathan Hardin News Editor
The days where you could turn on the television and see P.J. King strolling the University’s campus have come to an end. A new branding campaign will be ready before football season commences, and students could see the return of the ‘90s slogan “We all go to N.C. State.” Joe Hice, the University’s chief communications officer, said he is going through the creative process right now and no decisions have been made. “We’re going through the creative process,” Hice said. “Right now we’re looking at several different options. We will create a new TV spot in time for football season.” According to Hice, the cost of the previous three commercials starring P.J. King was “in the neighborhood of $290,000 for three spots.” “It does tend to be somewhat expensive because they appear during NCAA events,” Hice said. “It needs to deliver the same quality feel [as other corporate and University commercials]. Although it has become a recent practice for large universities to hire firms to help discover innovative branding campaigns, Hice feels confident the University can add a new spot internally. “We have some really talented people on staff,” said Hice. “We’re going to add a new spot internally.” “I like the attitude of the ‘Red Means Go’ set, we’re here, doing research and making discoveries,” said Hice. “I didn’t feel that the visual images reflected N.C. State.” “We’ve asked for ideas around campus and we’re starting to go through all of them,” Hice said. “We’ll take the ones we really like and sit down with the chancellor.” Hice also plans to get rid of the ‘Red Means Go’ website.
“We’re going to have a new mini-site that takes people in and gives them more info,” Hice said. Many students, however, enjoyed the innovative ‘Red Means Go’ commercials. Amanda Richardson, junior in animal science, said that the University should stay with the current slogan because it’s more interesting. “They should stick to ‘Red Means Go.’ I can’t really see how the ‘90s slogan is any better,” said Richardson. “The current one is more interesting in my opinion. Plus, it makes a great conversation starter.” When asked if the decision to change the campaign was a product of a post-Oblinger phase designed to push out infrastructure left behind by ex-chancellor James Oblinger’s administration, Hice made clear that there was no relation. “I wasn’t here when Chancellor Oblinger was here and the campaign has nothing to do with him,” Hice said. Hice began at the University on September 21. He has a track record of success, both in the corporate and university worlds, introducing the popular campaign for Sea-Doo Watercraft, reengineering the HarleyDavidson image, and revamping the highly successful ‘Gator Nation’ campaign at the University of Florida. Hice said his experience has helped him understand what it takes to make a University successful. “If you look at Harley-Davidson, and you look at Sea-Doo watercraft, and then you go to Carter-Finley stadium and see 100,000 people that have built N.C. State into their lives, that lifestyle [aspect] is the same,” Hice said. “I don’t think there’s a more passionate group of fans than those at N.C. State. That’s something we can really build on.”
Women of the Wolfpack, a branch of the Wolfpack Club, had a team of about 12 participants. “We had about 12 that walked with us,” said Media Hooks, associate director. “We wanted to run for all of those survivors.” Hooks also explained that because
of the Wolfpack’s history of breast cancer awareness, most notably with the death of legendary N.C. State women’s basketball coach Kay Yow last spring. “Coach Yow was very active in our group,” Hooks said. “This is our way to show that we cared a lot about her.”
Overall Female 1. Jemissa Van Hoy - Raleigh, N.C. 17:29 2. Lauren Strapp- Raleigh, N.C. 18:25 3. Erin Duke- Raleigh, N.C. 18:30 Overall Male 1. Thomas Graham- Cary, N.C. 15:42 2. Robert Mintz- Cary, N.C. 16:09 3. Jake Johnson- Sherwood, A.Z. 16:15
Source: KomenNCTriangle.org
Putty dropped from D.H. Hill roof
Tim O’Brien/Technician
A 50-pound ball of silly putty explodes on at the foot of D.H. Hill library after falling 10 stories from the roof Tuesday, June 15, 2010.
As part of an engineering camp, multiple Silly Putty balls were dropped on Tuesday. Chris Boucher Correspondent
Ever wondered what happens to a 50-pound ball of Silly Putty when it’s dropped from the top of an 11-story building? Then you missed quite a show Tuesday at D.H. Hill Library. A crowd of about 100 gathered Tuesday afternoon to witness what has become an annual event at the N.C. State engineering camp: the Silly Putty drop. According to Nate DeGraff, marking and media relations coordinate for the College of Engineering, the camp, whose attendees are high school juniors and seniors, does the drop every year. Anticipation built and camera phones came out as the main event approached: two men in orange vests peeked out from the side of the library rooftop and gave the OK sign to Roger Russell, Materials Camp Coordinator, who was communicating via walkie talkie
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from the ground. The men then pushed the 50-pound Silly Putty behemoth over the edge of the library’s rooftop. The crowd caught its breath collectively as what appeared to be a giant, flesh-toned kickball screamed toward the blue tarp below. A collective gasp accompanied the impact of the putty ball, which shattered though it scarcely bounced up from the ground. So why didn’t it bounce, like Silly Putty is prone to do? According to Russell, the bigger the blob of putty, the more energy it releases upon impact. The 50-pound putty ball released so much energy, it exploded upon impact. According to the Department of Materials Science and Engineering website, the goal of the experiment was “to teach students the role chemical bonds play on a molecular level to determine the structure and ductile properties of a material.” Degraff explained it in layman’s terms; “It’s how materials react under pressure,” DeGraff said. Russell’s point about energy was demonstrated by three Putty drops that preceded the largest ball; the first was golf-ball sized, the second
baseball-sized, and the third was approximately the size of a bowling ball. The bigger the ball, the less it bounced from the ground, and the more likely it was to explode upon impact, as was the 50-pound ball’s fate. “We expect every ball to bounce every year, but properties change from year to year,” explained Russell, department resource manager with materials science and engineering. “Properties can always change, because the expected environment can change.” Each of the first three balls bounced a bit. The first two leapt straight up, and mostly maintained their integrity throughout; the third hit with a thud, breaking apart as it flew upward. After dropping the largest ball, Russell had the campers gather up the scraps and make another ball to drop. This one broke into many pieces, but it fell apart when it hit the tarp. Russell chalked this result up to two factors: temperature and pressure. “When the temperature [of the putty] goes up, it is not as violent a collision because the putty is more fluid,” he explained. “The second giant Putty ball did not have any time to compact before it was dropped from D.H. Hill.”
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Over 25,000 people hit the streets of Raleigh Saturday morning spreading the message of hope to those whose lives have been affected by breast cancer. The Susan G. Komen ‘Race for the Cure’ showed continued success and progress in its 14th annual event. The ‘Race’ is sectioned off into fou r i nd iv idu a l events: a competitive race, a women’s only walk/run and a recreational run. T he re c re at ion a l race was the largest of the three with 14,000 participating in the open event. Out of these, there were 880 teams racing together with team names often derived from the memory of loved ones. Steven Fulmer, graduate student in civil engineering, placed second in the category for 20 to 24-year-old men.