2024 Northeast Dairy Media Kit

directory.ndfsa.org

2024 Media Kit & Sponsorships Connecting NDSA and NDFA members of the Northeast Dairy Foods & Suppliers Association through digital publications, marketing, and social media.

Keep reading to discover the opportunities.

2024

Membership Directory and Buyer’s Guide

NDFSA.ORG | DIRECTORY.NDFSA.ORG

Bundle Opportunities YEARLY CAMPAIGN PERKS

CREAM OF DAIRY THE CROP DREAM COLLABORATORS SUPPORTER

BUTTER UP BUTTERCUP

CHEESECURD CRUSADER

1

$10K - $15K

$20k+

$15k – 20k

2

1

1

Dairy Newsroom Bonus Banner Ads

4

2

1

Dairy Newsroom Pictured Product Showcases

4

2

1

Strategy Calls with Northeast Dairy Media Per Year

$5K – $10K

Video interview at NED Annual Convention/Blender

Leaderboard ad on directory.ndfsa.org year round Square banner ad on directory.ndfsa.org year round Mobile banner ad on directory.ndfsa.org year round

PA G E 2

1

RTHEAST DAIRY N

Digital Magazine

THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS

THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS

NED CIRCULATION: e-mailed directly

to 2,900 member of NDSA and NDFA. AD RATES 1x Rate

4x Rate

Full Page

$2,430

$1,965

1/2 Page

$1,880

$1,595

1/3 Page

$1,290

$1,100

1/4 Page

$790

$630

AD SPECS

ENHANCED E-READER FEATURES

Ad Size

Dimensions

Full Page

8.25” x 11”

1/2 Page Island

4.5” x 7.5”

1/2 Page Horizontal

7” x 4.875”

1/2 Page Vertical

3.375” x 10”

company is highlighted in the issue.

1/3 Page Square

4.5” x 4.875”

READ NED ON ISSUU

1/3 Page Vertical

2.125” x 10”

1/3 Page Horizontal

7” x 3.425”

1/4 Page

3.375” x 4.875”

DEDICATED COMPANY CATALOG (OUTSERT) MAILED INSIDE THE BAG OF THE DIRECTORY.

• Advertisements are linked to website OR video embedded.

• Links help advertiser SEO • Share stories directly from the E-Reader when your

E-READER STATS Total reads: 4,706

Must be run in conjunction with 1/2 page or larger inside the directory.

1 Sided

$2,000

2 Sided

$2,500

4 Pages

$3,500

8 Pages (stitched)

$4,500

Average impressions:

4500

Average time spent:

6:57

PA G E 3

Publication Schedule

1st quarter (winter issue) DEADLINES:

(spring issue) DEADLINES:

Ad Space Reservation: 1/29/24

Ad Space Reservation: 4/22/24

Publishes Online: 2/12/24

Publishes Online: 5/6/24

Featured in the NED Connection: 2/14 and 2/21

Featured in the NED Connection: 5/8 and 5/15

FEATURES:

FEATURES:

Member forecast

Dairy Trends/ business

READ Q1 2023 NOW

READ Q2 2023 NOW

3rd quarter

4th quarter

(summer issue) DEADLINES:

PA G E 4

2nd quarter

(fall issue)

DEADLINES:

Ad Space Reservation: 7/22/24

Ad Space Reservation: 10/28/24

Publishes Online: 8/5/24

Publishes Online: 11/11/24

Featured in the NED Connection : 8/7and 8/14

Featured in the NED Connection: 11/13 and 11/20

FEATURES:

FEATURES:

Annual Convention

Member Anniversaries and Milestones

READ Q3 2023 NOW

READ Q4 2023 NOW

Buyers Guide Sponsorship Pricing/Details The only printed publication in 2024

DIAMOND PLATINUM

GOLD

SILVER BRONZE BASIC

2 Page 2 Page Spread + Spread + Full Full page ad page ad

2 Full

1/2 H

Logo + 90 words

Logo + 60 words

Logo + 30 words

Logo + 30 words

$8000

$4250

$2675

$1430

$685

Free w/ NDSA Membership

PRINT Ad page size

Company Profile Logo + description in listing

Logo + 90 words

Logo on Thank You Sponsor Pages Company Name, Address, Website, Phone #, POC Email.

ONLINE LISTING # of Categories

10

10

8

6

4

# of photos/videos

20

20

15

10

5

# of SEO Articles or Product Showcase

12

12

9

6

2

1

Supplier Catalog Library Classifieds

BONUS CONTENT FOR 3 MONTHS FOR 3 MONTHS

NED Newsletter Banner Directory banner

FOR 2 MONTHS

4

4

2

728 x 90

728 x 90

250 x 250

leader board

leader board

square banner

FOR 1 MONTH

320 x 100 mobile

Bonus Video interview at the Annual Convention Bonus On-Site Video filmed/ edited by GAWDA Media PA G E 5

Online Buyers Guide BASIC in All Suppliers

Northeast Dairy Media 9 Albany Street Cazenovia, NY 13035, United States

315-445-2347

ENHANCED in All Suppliers

Northeast Dairy Media 9 Albany Street Cazenovia, NY 13035, United States Northeast Dairy Media produces four quarterly magazines, a membership directory - buyers guide, and weekly email newsletters. Submit news to editorial@nedairymedia.com or ask about advertising opportunities by emailing advertising@nedairymedia.

315-445-2347

SIGN UP FOR OUR NEWSLETTER HERE! Stay up to date with all of the latest in the dairy community.

PA G E 6

Newsletter Ads NORTHEAST DAIRY CONNECTION - DAIRY NEWS Size

(Pixels, w x h)

Spotlight Ad*

4

4

banners

8

banners

13

banners

* Also includes logo and 40-word teaser at top of e-mail. Premium - no discounts

600 X 300

$880

Banner Ad

600 X 150

$585

$2,110

$3,900

$5,315

Product Showcase

250 X 250

$500

$1,595

$2,900

$3,400

Classified

(text/img)

$225

$810

$1,500

$2,100

24 available per year

SPOTLIGHT TEASER

1

banner

1 CONNECTION SPOTLIGHT ADS

Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to

• A photo gallery • Case study • Success story • Product promotion • Sponsored content article – new • Other content of your choice

2 CONNECTION BANNER ADS

These Banner Ads show up in the NED Connection.

This includes a product showcase, statistical reporting total opens and how many clicks.

3 PRODUCT SHOWCASE

Show off a specific product or service in the new product showcase section of the NED Connection.

Posted for 1 month on the online Buyers Guide.

This includes a product showcase, statistical reporting -total opens and how many clicks.

Banner Image Size: 600x300 pixels.

Logo Size: 200 pixels wide. One per issue.

SPOTLIGHT BANNER 600 X 300

CONNECTION STATS REGULAR BANNER 600 X 150

1,500+ Subscribers Avg open rate: 37% Industry Average Open Rate is 11% AVERAGE STATS FROM 1/1/23 - 11/1/23

VIEW AN NED CONNECTION E-MAIL

SIGN UP FOR OUR NEWSLETTER HERE!

Stay up to date with all of the latest in the dairy community.

PA G E 7

Website Ads ONLINE DIRECTORY AD RATES Leaderboard

728x90

$440

Mobile Banner

320 x 100

$280

Square Banner

250 x 250

$280

Skyscraper

160 x 600

$220

Sponsored link

$220

Great for Branding Banners link back to your website

AD EXAMPLE

AD EXAMPLE

PA G E 8

Featured Article

Promote your company with a featured article in 2024!

Cost: $2430

Provide us with a topic and key points to touch on and we will put together an article that will be promoted to the full NDFSA membership via: •

Northeast Dairy Magazine

•

A prominent spot in the NED Connection newsletter

•

A prominent spot and a sponsored link on the NDFSA Directory.

•

Social Media posts on NDFSA’s LinkedIn

OPTIONS •

Bring Your Featured Article to Life by Embedding Video.

•

You supply the video (no additional cost to the featured article).

•

OR We will make the video. (See video production options on Page XX)

PA G E 9

Supplier Catalog Library

Add your company catalog - $600 Let us host your company catalog on our supplier catalog library.

• Easy Click Through Professional Catalog

• Easier File Transfer To Clients • Bring More Views To Your Print Catalog

• Featured In One Gawda Connection Newsletter Per Year

WE PROVIDE YEARLY STATISTICS: • Impressions • Reads + Total Read Time • Link Click Throughs • Individual Page Statistics

(Impressions, Reads, etc.)

• Devices Used To View Your Catalog (Desktop/Mobile)

• Where In The World Your Readers Are

Check Out The Supplier Catalog Library Here!

PA G E 1 0

Video

Video Production Offerings Level 1

NED MEDIA’s full Production We travel to your business and do the filming/ photography on-site. Then, we produce a professional promotional video and photos that you can use in your marketing materials

Cost: $5K + Travel

Level 2

NED MEDIA’s Editing + creation 5 minute video plus up to 5 shorter videos. We will coach you through your own on-site filming. After your film, you send us the necessary footage, pictures, other video snippets and audio voice-over.

Cost: $4000

Level 3

NDFSA supplier interview 2.5 minute video using your script and imagery (pictures, b-roll video, website screenshots, etc.) OR interview-style via zoom.

Level 4 Contact Booth Interview

Cost: $1200

Cost: $2765

Distribution •

NED Connection

•

NDSA LinkedIn

•

directory.ndfsa.org

PA G E 1 1

Guidelines & Contact STAY CONNECTED

directory.ndfsa.org

Bill Brod

Tim Hudson

Steve Guglielmo

Robin Barnes

Courtney Kless

PUBLISHER

VICE PRESIDENT OF SALES

CONTENT DIRECTOR

CREATIVE SERVICES MANAGER

courtneyk@nedairymedia.com

billbrod@nedairymedia.com

steveg@nedairymedia.com

robinb@nedairymedia.com

thudson@nedairymedia.com

Lesli Mitchell

Hannah Gray

DIRECTOR OF SALES

MARKETING MANAGER

lmitchell@nedairymedia.com

hannahg@nedairymedia.com

Athena Cossette RESEARCH & DEVELOPMENT COORDINATOR

MANAGING EDITOR

Nicole Smith COPYWRITER

Athena@Nedairymedia.com

PRODUCTION If you do require our Creative Services Department to create your ad, please discuss your needs with your sales representative.

DIGITAL FILES NAME FILE: ADVERTISER_SIZE_NED_PUBLICATION DATE • Please send PDF files: No Microsoft Word, Microsoft Publisher, PowerPoint or other word processing files will be accepted.

• Ads should be built to the exact specs listed.

•P rovided logos must be high resolution, preferably 300 dpi and larger than 2”.

• I f any of the above requirements cannot be met, NORTHEAST DAIRY MEDIA may require additional production time to recreate your ad.

PRESS RELEASES Press releases should be emailed directly to steveg@datakey.org Photographs taken with a digital camera and included with submitted materials must be high resolution (300 dpi) and suitable for publication.

PA G E 1 2

NORTHEAST DAIRY MEDIA 9 Albany Street, Suite 2E Cazenovia, NY 13035 P: 315.422.7011 F: 315.422.1721

1) Payment Terms: 2%-10, Net 30 days, Invoices over 30 days incur a service charge of 2% per month on outstanding balance.

2) Credit/Debit Cards Accepted: VISA, MC, AMEX, DISCOVER 3) Frequency discounts apply to insertions placed within the year. Charges will be adjusted based on total number placed and established rates.

4) The Publisher shall not be liable for any costs or damage due to delays in delivery cause by abnormal events.

5) Production costs may be added for any digital files needing corrections.

6) Company agrees to be bound by the agreements made and signed by an authorized agent as noted in the signature line.