directory.ndfsa.org
2024 Media Kit & Sponsorships Connecting NDSA and NDFA members of the Northeast Dairy Foods & Suppliers Association through digital publications, marketing, and social media. Keep reading to discover the opportunities.
2024
Membership Directory and Buyer’s Guide
NDFSA.ORG | DIRECTORY.NDFSA.ORG
Bundle Opportunities YEARLY CAMPAIGN PERKS
CREAM OF DAIRY THE CROP DREAM COLLABORATORS SUPPORTER
BUTTER UP BUTTERCUP
CHEESECURD CRUSADER
1
$10K - $15K
$20k+
$15k – 20k
2
1
1
Dairy Newsroom Bonus Banner Ads
4
2
1
Dairy Newsroom Pictured Product Showcases
4
2
1
Strategy Calls with Northeast Dairy Media Per Year
$5K – $10K
Video interview at NED Annual Convention/Blender
Leaderboard ad on directory.ndfsa.org year round Square banner ad on directory.ndfsa.org year round Mobile banner ad on directory.ndfsa.org year round
PA G E 2
1
RTHEAST DAIRY N
Digital Magazine
THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS
THE OFFICIAL PUBLICATION OF THE NORTHEAST DAIRY FOODS & SUPPLIERS ASSOCIATIONS
NED CIRCULATION: e-mailed directly
to 2,900 member of NDSA and NDFA. AD RATES 1x Rate
4x Rate
Full Page
$2,430
$1,965
1/2 Page
$1,880
$1,595
1/3 Page
$1,290
$1,100
1/4 Page
$790
$630
AD SPECS
ENHANCED E-READER FEATURES
Ad Size
Dimensions
Full Page
8.25” x 11”
1/2 Page Island
4.5” x 7.5”
1/2 Page Horizontal
7” x 4.875”
1/2 Page Vertical
3.375” x 10”
company is highlighted in the issue.
1/3 Page Square
4.5” x 4.875”
READ NED ON ISSUU
1/3 Page Vertical
2.125” x 10”
1/3 Page Horizontal
7” x 3.425”
1/4 Page
3.375” x 4.875”
DEDICATED COMPANY CATALOG (OUTSERT) MAILED INSIDE THE BAG OF THE DIRECTORY.
• Advertisements are linked to website OR video embedded.
• Links help advertiser SEO • Share stories directly from the E-Reader when your
E-READER STATS Total reads: 4,706
Must be run in conjunction with 1/2 page or larger inside the directory. 1 Sided
$2,000
2 Sided
$2,500
4 Pages
$3,500
8 Pages (stitched)
$4,500
Average impressions:
4500
Average time spent:
6:57
PA G E 3
Publication Schedule
1st quarter (winter issue) DEADLINES:
(spring issue) DEADLINES:
Ad Space Reservation: 1/29/24
Ad Space Reservation: 4/22/24
Publishes Online: 2/12/24
Publishes Online: 5/6/24
Featured in the NED Connection: 2/14 and 2/21
Featured in the NED Connection: 5/8 and 5/15
FEATURES:
FEATURES:
Member forecast
Dairy Trends/ business
READ Q1 2023 NOW
READ Q2 2023 NOW
3rd quarter
4th quarter
(summer issue) DEADLINES:
PA G E 4
2nd quarter
(fall issue)
DEADLINES:
Ad Space Reservation: 7/22/24
Ad Space Reservation: 10/28/24
Publishes Online: 8/5/24
Publishes Online: 11/11/24
Featured in the NED Connection : 8/7and 8/14
Featured in the NED Connection: 11/13 and 11/20
FEATURES:
FEATURES:
Annual Convention
Member Anniversaries and Milestones
READ Q3 2023 NOW
READ Q4 2023 NOW
Buyers Guide Sponsorship Pricing/Details The only printed publication in 2024
DIAMOND PLATINUM
GOLD
SILVER BRONZE BASIC
2 Page 2 Page Spread + Spread + Full Full page ad page ad
2 Full
1/2 H
Logo + 90 words
Logo + 60 words
Logo + 30 words
Logo + 30 words
$8000
$4250
$2675
$1430
$685
Free w/ NDSA Membership
PRINT Ad page size
Company Profile Logo + description in listing
Logo + 90 words
Logo on Thank You Sponsor Pages Company Name, Address, Website, Phone #, POC Email.
ONLINE LISTING # of Categories
10
10
8
6
4
# of photos/videos
20
20
15
10
5
# of SEO Articles or Product Showcase
12
12
9
6
2
1
Supplier Catalog Library Classifieds
BONUS CONTENT FOR 3 MONTHS FOR 3 MONTHS
NED Newsletter Banner Directory banner
FOR 2 MONTHS
4
4
2
728 x 90
728 x 90
250 x 250
leader board
leader board
square banner
FOR 1 MONTH
320 x 100 mobile
Bonus Video interview at the Annual Convention Bonus On-Site Video filmed/ edited by GAWDA Media PA G E 5
Online Buyers Guide BASIC in All Suppliers
Northeast Dairy Media 9 Albany Street Cazenovia, NY 13035, United States
315-445-2347
ENHANCED in All Suppliers
Northeast Dairy Media 9 Albany Street Cazenovia, NY 13035, United States Northeast Dairy Media produces four quarterly magazines, a membership directory - buyers guide, and weekly email newsletters. Submit news to editorial@nedairymedia.com or ask about advertising opportunities by emailing advertising@nedairymedia.
315-445-2347
SIGN UP FOR OUR NEWSLETTER HERE! Stay up to date with all of the latest in the dairy community.
PA G E 6
Newsletter Ads NORTHEAST DAIRY CONNECTION - DAIRY NEWS Size
(Pixels, w x h)
Spotlight Ad*
4
4
banners
8
banners
13
banners
* Also includes logo and 40-word teaser at top of e-mail. Premium - no discounts
600 X 300
$880
Banner Ad
600 X 150
$585
$2,110
$3,900
$5,315
Product Showcase
250 X 250
$500
$1,595
$2,900
$3,400
Classified
(text/img)
$225
$810
$1,500
$2,100
24 available per year
SPOTLIGHT TEASER
1
banner
1 CONNECTION SPOTLIGHT ADS
Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to
• A photo gallery • Case study • Success story • Product promotion • Sponsored content article – new • Other content of your choice
2 CONNECTION BANNER ADS
These Banner Ads show up in the NED Connection. This includes a product showcase, statistical reporting total opens and how many clicks.
3 PRODUCT SHOWCASE
Show off a specific product or service in the new product showcase section of the NED Connection. Posted for 1 month on the online Buyers Guide.
This includes a product showcase, statistical reporting -total opens and how many clicks. Banner Image Size: 600x300 pixels. Logo Size: 200 pixels wide. One per issue.
SPOTLIGHT BANNER 600 X 300
CONNECTION STATS REGULAR BANNER 600 X 150
1,500+ Subscribers Avg open rate: 37% Industry Average Open Rate is 11% AVERAGE STATS FROM 1/1/23 - 11/1/23
VIEW AN NED CONNECTION E-MAIL
SIGN UP FOR OUR NEWSLETTER HERE!
Stay up to date with all of the latest in the dairy community. PA G E 7
Website Ads ONLINE DIRECTORY AD RATES Leaderboard
728x90
$440
Mobile Banner
320 x 100
$280
Square Banner
250 x 250
$280
Skyscraper
160 x 600
$220
Sponsored link
$220
Great for Branding Banners link back to your website
AD EXAMPLE
AD EXAMPLE
PA G E 8
Featured Article
Promote your company with a featured article in 2024! Cost: $2430
Provide us with a topic and key points to touch on and we will put together an article that will be promoted to the full NDFSA membership via: •
Northeast Dairy Magazine
•
A prominent spot in the NED Connection newsletter
•
A prominent spot and a sponsored link on the NDFSA Directory.
•
Social Media posts on NDFSA’s LinkedIn
OPTIONS •
Bring Your Featured Article to Life by Embedding Video.
•
You supply the video (no additional cost to the featured article).
•
OR We will make the video. (See video production options on Page XX)
PA G E 9
Supplier Catalog Library
Add your company catalog - $600 Let us host your company catalog on our supplier catalog library.
• Easy Click Through Professional Catalog
• Easier File Transfer To Clients • Bring More Views To Your Print Catalog
• Featured In One Gawda Connection Newsletter Per Year
WE PROVIDE YEARLY STATISTICS: • Impressions • Reads + Total Read Time • Link Click Throughs • Individual Page Statistics
(Impressions, Reads, etc.)
• Devices Used To View Your Catalog (Desktop/Mobile)
• Where In The World Your Readers Are
Check Out The Supplier Catalog Library Here!
PA G E 1 0
Video
Video Production Offerings Level 1
NED MEDIA’s full Production We travel to your business and do the filming/ photography on-site. Then, we produce a professional promotional video and photos that you can use in your marketing materials
Cost: $5K + Travel
Level 2
NED MEDIA’s Editing + creation 5 minute video plus up to 5 shorter videos. We will coach you through your own on-site filming. After your film, you send us the necessary footage, pictures, other video snippets and audio voice-over.
Cost: $4000
Level 3
NDFSA supplier interview 2.5 minute video using your script and imagery (pictures, b-roll video, website screenshots, etc.) OR interview-style via zoom.
Level 4 Contact Booth Interview
Cost: $1200
Cost: $2765
Distribution •
NED Connection
•
NDSA LinkedIn
•
directory.ndfsa.org
PA G E 1 1
Guidelines & Contact STAY CONNECTED
directory.ndfsa.org
Bill Brod
Tim Hudson
Steve Guglielmo
Robin Barnes
Courtney Kless
PUBLISHER
VICE PRESIDENT OF SALES
CONTENT DIRECTOR
CREATIVE SERVICES MANAGER
courtneyk@nedairymedia.com
billbrod@nedairymedia.com
steveg@nedairymedia.com
robinb@nedairymedia.com
thudson@nedairymedia.com
Lesli Mitchell
Hannah Gray
DIRECTOR OF SALES
MARKETING MANAGER
lmitchell@nedairymedia.com
hannahg@nedairymedia.com
Athena Cossette RESEARCH & DEVELOPMENT COORDINATOR
MANAGING EDITOR
Nicole Smith COPYWRITER
Athena@Nedairymedia.com
PRODUCTION If you do require our Creative Services Department to create your ad, please discuss your needs with your sales representative.
DIGITAL FILES NAME FILE: ADVERTISER_SIZE_NED_PUBLICATION DATE • Please send PDF files: No Microsoft Word, Microsoft Publisher, PowerPoint or other word processing files will be accepted. • Ads should be built to the exact specs listed.
•P rovided logos must be high resolution, preferably 300 dpi and larger than 2”. • I f any of the above requirements cannot be met, NORTHEAST DAIRY MEDIA may require additional production time to recreate your ad.
PRESS RELEASES Press releases should be emailed directly to steveg@datakey.org Photographs taken with a digital camera and included with submitted materials must be high resolution (300 dpi) and suitable for publication.
PA G E 1 2
NORTHEAST DAIRY MEDIA 9 Albany Street, Suite 2E Cazenovia, NY 13035 P: 315.422.7011 F: 315.422.1721
1) Payment Terms: 2%-10, Net 30 days, Invoices over 30 days incur a service charge of 2% per month on outstanding balance. 2) Credit/Debit Cards Accepted: VISA, MC, AMEX, DISCOVER 3) Frequency discounts apply to insertions placed within the year. Charges will be adjusted based on total number placed and established rates. 4) The Publisher shall not be liable for any costs or damage due to delays in delivery cause by abnormal events. 5) Production costs may be added for any digital files needing corrections. 6) Company agrees to be bound by the agreements made and signed by an authorized agent as noted in the signature line.