OUR COMMUNITY, OUR STRENGTH
BLACK PHILANTHROPIC OPPORTUNITY RANKING OF BLACK DONORS’ WEALTH MANAGEMENT TOPICS BY INCOME RANKING OF WEALTH MANAGEMENT TOPICS
BLACK DONORS’ REPORTED ANNUAL HOUSEHOLD INCOME LOW-INCOME: LESS THAN $80,000
MIDDLE-INCOME: $80,000 –$199,999
HIGH-INCOME: $200,000 OR MORE
Develop strategic family philanthropic plans
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Types of charitable giving
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Role of charitable giving in wealth management
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More information on pressing social issues
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TYPES OF BLACK DONORS Following earlier studies of Black donors in Cincinnati and Greater Richmond, NEBiP developed a typology to add to the understanding of Black donor behavior and motivation and to provide a benchmark to compare donor behavior. NEBIP’s typology describes three types of Black donors: Cornerstone,
QUESTION Motivation. What motivates you to give money?
Single or multiple sectors. Would you prefer to develop expertise in a single sector (e.g., the arts or health) or would you prefer to give to multiple sectors? Importance of time. Is it important that donating your time gets factored into how much money you can give?
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Kinship and Sanctified. The Donor typology presents three categories to identify donors: motivation for giving, focus on a single or multiple sector, and the value placed on donations of time.
DONOR TYPES CORNERSTONE
KINSHIP
General betterment of society
Empowering the Black community (or a subset of the Black community)
SANCTIFIED
OTHER
Living out my faith
Creating a personal legacy; teaching my children that giving is important, etc. Children’s school or sports team fundraising; alma mater only, etc.
One sector (two if part of a couple), multiple organizations in that sector
One community, multiple sectors to help that community
Give to a trusted religious institution for their use as they see fit
Yes – I am getting to the point where my time is more precious than my money
My time and money are equally valuable
I do what is asked of My time is given me by the guidelines instead of my money of my faith and/or at this point in my religious institutions life
Whatever the community needs, I’m in
