Designing the Creative Industry of the next 21 years 1.) How do you imagine Artists of the future will shape their careers and reach people?
2.) How would you like to experience Warp Artists’ work?
3.) How will the Artist’s work be valued by audiences?
Terms of focus for answering brief:
PIRACY - The unauthorized use or reproduction of copyrighted or patented material.
Terms of focus for answering brief:
EMOTIONAL LOYALTY - The connection of consumers with their artists.
Terms of focus for answering brief: REMIXABILITY - The reworking of already existing cultural works.
EMOTIONAL LOYALTY Will increase a consumers willingness to pay and subsequently increase the artists revenue.
- Consumers who are not loyal will go for convenience. (Download for free)
- So, loyalty = fans BUY the music = More Money
- Goal - Find a way to make fans more loyal.
EMOTIONAL LOYALTY - Extra merchandise - Documentary on how game was made - Exclusive In-Game Content - Fans are interested in how it was made, and feel more connected when exclusive/personal content and merchandise is released. - We can apply this to selling music (CD’s)
EMOTIONAL LOYALTY Flying Lotus Package Design
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MORE CONTENT, MORE FEELING, MORE CONNECTION
Artists of the future will help fans feel closer to them through releasing exclusive content other than what is provided. MUSICIANS
DESIGNERS
FILMMAKERS
Interviews
In-Depth Documentary
In-Depth Making of Documentaries
Promotional Content
Promotional Content
In-Depth Documentary Promotional Content
TYPES OF CONTENT Video blogs
Personal blogs
Live Chat
HYBRID CD/DVD Content can be released on formats that have been combined. This combination of technology can be seen as a remix of old formats. Since we live in a culture of remixablility.
BLEEP
MP3, CD/DVD, Vinyl, T-Shirts, Posters
SPONTANEOUS PROMOTION
Spontaneous events - this would consist of the artist holding an event which could be announced last minute (on social networking sites like Twitter) or planned in advance.
MAGIC NUMBER SCHEME This scheme allows the fan to be rewarded for all the effort and money they put in to support the artist. Points Gig ticket- 2500 points Album (CD)- 2000 points Album (iTunes)- 2000 points Single (CD)-750 points Single (iTunes)- 750 points Merchandise- 2000 points Rewards Private Gig- worth 500,000 points Meet and Greet- worth 250,000 points Personalised signed Artwork- worth 150,000 points Personalised Video Message- worth 100,000 points 4 new songs- worth 50,000 points Screensavers- worth 10,000 points
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EXPERIENCING ARTISTS Experience Warp Artists work in a large unique setting dedicated to the Warp Artists.
Warp Building Musicians section - In-house/underground stage & music store Designers section - Large Exhibition Space Filmmakers section - Restaurant Theatre
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EXPERIENCING ARTISTS
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FAN DRIVEN CONTENT
Musicians - Fans write lyrics for songs Designers - Fans provide solutions for client briefs Filmmakers - Fans create low budget films
CONCLUSION 1.) How do you imagine Artists of the future will shape their careers and reach people?
- More Content - Emotional Loyalty - Video blogs, personal blogs, Live chat - Spontaneous Promotion - Hybrid CD/DVD (Brings new and old together)
CONCLUSION
2.) How would you like to experience Warp Artists’ work? - Unqiue setting dedicated to Warp Artists
- Sections dedicated to Music, Designers and Filmmakers
CONCLUSION
3.) How will the Artist’s work be valued by audiences? - Through the audience themselves
- Fans create the content for the artists
- Have artists help fans with content
GROUP B
Thanks you for taking the time to listen to our concepts.
Nicholas Mckay - Project Manager Scott Wooden - Art Director Danika Palaci - Designer Miguel Rato - Lead Creative James Cleeton - Designer Joe Kaka - Designer Rashmeeth Suri - Designer Sara-Jasmin Anwar - Designer