2LA Berkeley Presentation

Did you know‌ 88% of 355 million Indian women have no access to Sanitary Napkins!

They resort to using shocking alternatives‌

Un-sanitised Cloth Ash Husk Sand

The Pain‌ Extremely uncomfortable Bad hygiene leads to infection and disease Can cause death Unaware of the health risks Unable to afford basic sanitation Girls drop out of school due to embarassment Loss of self-esteem and basic education

www.2LittleAngels.com

The Idea ___________________________________________________________________________________

The idea was born during my participation at a Model United Nations conference.

I realised that an essential I take for granted, wasn’t available to young women like me in many parts of my country.

Spoke to my 3 year old cousins nanny about what she uses…

Decided to try using cloth during my next menstrual cycle.

Realised the ‘PAIN’ and wanted to do something about it.

The Passion ___________________________________________________________________________________

People like you and me were completely unaware of how large scale a problem this was.

Many girls dropped out of school due to shame and embarassment.

These underprivileged girls were not even aware of the health risks that they were at by using unhygienic alternatives.

The taboo attached with this subject in the Indian society.

The Solution… ___________________________________________________________________________________

During my research, came across the inspiring story of Mr. Arunachalam Muruganathanam.

A pioneer in the manufacture of low-cost sanitary napkins.

Spoke to my family, to ideate possible solutions.

After discussing various ideas, and drawing inspiration from the ‘Toms shoes’ model.

Came up with a ‘Buy One, Give One’ subscription service.

The Buy ONE, Give ONE Model ___________________________________________________________________________________

Day and Night Packs ___________________________________________________________________________________

Care Packages - Subscription ___________________________________________________________________________________

Care Packages - Donations ___________________________________________________________________________________

The Low Cost Sanitary Napkin Making Process _______________________________________________________________________________________________

What we've done so far‌ _______________________________________________________________________________

Traction so far‌ ___________________________________________________________________________________

Collected over Rs. 450,000 in subscriptions and donations.

Over 1400+ followers of 2LA on Facebook.

Interests from factories to set up a machine for 5000 girls at their premise.

Interested from students and women’s groups in Pakistan, Sri Lanka, Africa, Peru and Dubai to set up similar ventures in their countries.

Challenges‌ ___________________________________________________________________________________

Payment Gateway unable to accept international donations. Requires Reserve Bank of India approval.
 Inability to devote sufficient time due to school and academic commitments.

Ways to make the initiative larger than just ME! Lack of visibility on social media due to paid advertising.

Make the subscription far more compelling than today as we receive more donations than subscriptions.

Vision for 2LA ___________________________________________________________________________________

Dream to reach 2000 girls in the first year.
 Want to make the venture larger than myself by making 2LA a student led initiative.

Identifying passionate and committed students to take up small measurable tasks to further the initiative.

Want to spread the initiative to beyond India to other countries.

2LA Merchandise for Sale _______________________________________________________________________________

2LA Tees

2LA Caps

2LA Merchandise for Sale _________________________________________________________________________________

2LA Lanyards

2LA Note books

2LA Merchandise for Sale _______________________________________________________________________________

2LA Canvas Tote

2LA Canvas Carry Pouch

Self Printable Sales tools

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In-Pack promotion ___________________________________________________________________________________

Requesting subscribers to initiate one more subscription each month

Millers 46 CSR Initiative: A donation of Rs. 20 per bill for a period of 1 month: Collection of Rs. 27,000/-

Student Certificates

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Tasks Identified ___________________________________________________________________________________

Sale of 2 LA Merchandise for donations.

Students to use self printable sales tools to spread word about the initiative.

Students to help in bringing corporate sponsorships and access to company CSR initiatives.

Create certificates for students who commit to bringing is XX amounts of donations and YY amount of subscriptions.

Create small groups of students to help with social media initiatives beyond FB like Twitter, Pinterest, Snapchat, Instagram, LinkedIN etc.

Enable students from other countries to create similar offerings in their geographies.

Thank You for your time!!

But, dont forget to‌

be and Angel‌

subscribe, share, t weet, FB, SnapChat, Instagram, Pin, Donate and spread the love!!

www.

2LittleAngels.com