Neff Magazine March 2015

MARCH 2015

NEFF IN THE NEWS

KAZU FOR GLOVES

TRADESHOWS

Check out all the insane press and exposure we had this month!

Kazu Kokubo signs on to the Neff Snow Gloves team.

See all the statements we made so far this year

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NEFF’S IN THE NEWS KAZU SIGNS WITH NEFF GLOVES SIA TRADESHOW NEFF SPONSORS GERMAN TEAM ZUMIEZ PRESENTS BERLIN POP UP SHOP ISPO TRADESHOW

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NEFF X WILDFLOWER COLLAB

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NEFF IN THE NEWS As featured in US Weekly, Adrian Grenier hits the slopes head to toe in Neff Gear while out at the Sundance Film Festival.

CEO Shaun Neff talks with Kanye West at a Grammy Brunch, discussing plans for the first annual Roc City Classic that both Neff & Kanye will be a part of together.

Neff Headwear features their ‘Best of 2014’ skate video featuring members of the team landing some of the biggest and cleanest tricks of the year.

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Neff and Richard Sherman posted a viral video prior to the SuperBowl about his feelings on Tom Brady. The video gained traction all over the internet with over 170k views in 48 hours.

Richard Sherman wears his signature Neff Brodie Shades on live televison as he arrives into the stadium for the NFC Championship.

Neff teamed up with Fronz, lead singer of the band Attila, for some collaborative products including a limited beanie and bucket hat. The collaboration was a success among returning customers and devoted Fronz and Attila fans.

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NEFF IN THE NEWS Neff Surfline Takeover in honor of the launch of our Forever Fun Video Campaign where a winner will be chosen to have the funnest trip of their life at a Sandals Resort!

Neff Sponsored Brandon Valjalo wins the Kimberly Diamond Cup Street Championship in South Africa!

2015 South African Junior Team which will compete in the ISA World Junior Championships next year features Neff Sponsored Rider Jade Mets!

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Locals shred at Bear Mountain in California where there is a strong Neff presence in advertising all over the mountain.

One side of this giant two wall Ad located at Boreal Mountain Resort. Dylan Thompson and Tim Humphreys are featured for Neff Outerwear.

Neff featured twice in Cosmopolitan International in the same issue. Once for our Luv Sunglasses and again for our Daily Shades!

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NEFF IN THE NEWS Neff was highlighted in a HUGE Claro Mobile commercial, featuring the top Surfers in South America sponsored by Neff. Neff Shades and a daily watch were also present throughout the 45 second TV Spot.

Matt Barnes of the Los Angeles Clippers became the face of the Neff x Disney Mickey Sport Collection which was exclusively sold at PacSun nationwide and online!

King Bach wore Neff Headwear gear in a few of his infamous Vine & Instagram videos. We worked with King Bach to provide custom Neff shirts for his Charity Basketball Tournament which was a great event with an even better turnout!

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Neff Beanie Campaign Ad, featured in magazines such as Bliss, Transworld, Thrasher, Snowboarder and more.

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KAZU FOR NEFF GLOVES Neff signs snowboard “Boss” Kazuhiro Kokubo to its Glove Team.

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eff is proud to announce the addition of snowboard “Boss” Kazuhiro Kokubo to its glove team. Kazu will be joining the likes of Sage Kotsenburg, Halldor & Eiki Helgason, and Dylan Thompson.

We are looking forward to working with Kazu and releasing signature products in the coming seasons. - “Japan’s Kazuhiro Kokubo is no new jack. Since he was a just a grom, about age 14—when they called him the Remote Control boy—Kazu has been in the mix in pipe contests around the world including the Olympics in Vancouver last winter. He’s not quite a household name here, but among the pro community, Kazu is known to be a beast—all 100 pounds of him. He ended the season strong by taking 1st place in pipe at the US Open.” - excerpt from Transworld Snowboarding.

Greg Beltz gets low on the slopes in Neff Gloves & Outerwear

Taylor Gold stomping his awesome run in Neff Outerwear at Winter X Games 2015

Scotty Lago airing it out in Neff Outerwear at Winter X Games 2015

Kazuhiro Kokubo for Neff’s Glove Team.

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SIA TRADESHOW Neff occupies one of the largest worldwide snow tradeshows and makes a statement!

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eff was present in full force at SIA Tradeshow this year. Neff had a large flow of people at all times, each one visibly stoked on the new product when they left.. Our large booth with vibrant and loud palm tree pattern was easily visible from far areas, and appeared on products inside the booth as well. Be sure to check out the Fall 2015 catalog to see all the products seen in the pictures below!

The crowd outside the Neff Headwear Booth at SIA Tradeshow in Colorado.

One of the many Neff walls inside the booth.

This one featuring Neff’s extended line of socks and gloves, as well as, snow accessories.

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NEFF SPONSORS HEADIS TEAM IN GERMANY Neff sponsors hot team in new sport sweeping Europe called “headis�

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hybrid of table tennis and football, headis is a game that is catching on in its native Germany and beyond. Invented by Rene Wegner, and popular already in universities throughout his homeland, headis uses the tactics of tennis and ping pong with the primary skill, the header, borrowed from football.

The rules are similar to those in table tennis, with the same table used, but there are a few obvious exceptions. For one, instead of a small plastic ball and a paddle the headis ball is seven inches in diameter and weighs about 100 grams.

The game is serious stuff - players launch themselves at shots, leaping onto the table in the hope of winning the point. it is now part of the sports programme in at least 15 universities in the country, and is creeping into the Czech Republic educational establishments.

NEFF FEATURED IN TOP SOUTH AFRICAN FASHION MAG Neff’s Daily Shades were featured in a spread in top fasion magazine True Love based out of South Africa!

Members of the Neff Headis Team in Germany will wear Neff Gear in tournaments and at local playing facilities.

The Daily Shades get a Fashion Runway look in the magazine True Love.

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ZUMIEZ PRESENTS NEFF & ZUMIEZ THREW A PARTY AT GORGOZA PARK WITH ACTION BRONSON!

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umiez and Neff Headwear were proud to present Action Bronson at the Gorgoza Park in Park City Utah. We threw a huge party! Two winners were chosen to be decked out in Neff head to toe. Team riders were on hand to take the winners on the slopes of Gorgoza Park to do some shredding and give pro tips and tricks. We had an incredible tubing center, which provided all night fun for everyone of all ages. When they got hungry there was a plethora of food trucks at the bottom of the hill to feed everyone before the show. Action Bronson rocked the stage all night even in the freezing cold temperatures. Check out the video on Zumiez Youtube Channel! Zumiez Presents: Neff Forever Fun with Action Bronson.

Part of the light up run in the tubing park at Zumiez Presents: Neff Headwear.

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BERLIN POP UP SHOP Neff features a Pop Up shop in Germany before Bright Tradeshow.

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ocated in the heart of Germany, the Neff Pop Up Shop received an incredible turn out.

Music, drinks, and Neff gear everywhere, you couldn’t go wrong.

A large crowd came to hangout, see the new collaborations and collections, as well as, mingle and have Forever Fun. We definitely got everyone stoked before Bright Tradeshow the next day.

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The view of the pop up shop from the street shows the Forever Fun aspect of Neff at a quick glance. The added elements of balloons and decorations highlight the fun vibe of the product displayed.

Flyer for Neff Bright Tradeshow Pre Party

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ISPO TRADSHOW NEFF SETS UP UNIQUE BOOTH IN GERMANY AND DEBUTS SUPER SURFBOARDS COLLAB.

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The Neff booth was taken to the next level with 3D printed mountains and a hand assembled wood enclosure for an up close feel.

Neff announced its collaboration of a limited edition, one of a kind, printed surfboard with Super Surfboards.

Another angle of the 3D cut mountains on top of the Neff booth and huge beanie wall that was a total hit with the crowd.

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NEFF X WILDFLOWER CASES Neff partners with popular women’s phone case company to produce a unique product!

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hy walk and talk when you can strut?

Neff brings you the limited edition Wildflower Cases collaboration. We teamed up with Wildflower to produce a collection of products that will be sure to leave you wanting more. Products include iPhone cases for the iPhone 5/5s and the iPhone 6. To also add to your outfit, a special Daily Beanie with extended fit and sublimated tie dye Neff label. The beanie is a unique first, with the length and slouch of the legenday Fold Beanie, but with a subtle label from the iconic Daily Beanie. A hybrid of the two beanies is a first for Neff Headwear.

Neff approached Wildflower Cases in Fall 2014 to discuss a Winter/Spring capsulet collection for online only. Being one of the hottest companies in 2013 & 2014, it was easy for Neff to choose the phone case brand. Working closely with Michelle (Founder/CEO), Neff began processing through numerous designs, to which after several design rounds later, the Pastel case was created. Michelle searches for the most unique and limited fabric designs and was very hands on with our design team, throughout the entire design process. Her philosophy on limited products brings the individualism

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you would expect and demand from a custom hand made iPhone case company. Our unique designs only allow for small batch production ( a few hundred cases ), so availability is extremely limited! This ensures that wherever you go, you won’t see anyone else rocking what you have. Upon designing the final cases, Neff x Wildflower wanted to create a subtle and cute beanie to pair with the case. The thought of applying the pastel pattern to the beanie label began the design process.

With input from Neff’s Headwear staff, and fittings with Wildflower, a unique beanie was born. A more slouchy, lengthy beanie was created, while still keeping the same iconic Daily Beanie look. Along with the slouchy look, the sublimated tie dye pastel pattern offers a cute and creative way for girls to make the beanie their own, and match with a variety of color options.

The Neff x Wildflower Colllaboration is available exclusively on NeffHeadwear. com only. Please visit the website to check out all the products and order before the limited quantities are gone!

The collaboration features 2 different sized cases for iPhones and one special length beanie with matching print.

Gift baskets containing the case and beanie were sent to popular fashion bloggers from YouTube and Instagram.

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neffheadwear.com February 2015 Neff Magazine