BRINGING CONSUMERS CLOSER TO ELECTRIC VEHICLES: THE MIAMI INTERNATIONAL AUTO SHOW 2023

consumers are actively contributing to the preservation of the environment and the construction of a cleaner and more habitable future for generations to come.

By E duardo a . H apk E / M ia M i

Although the first experiments in electricity and mobility date back to the 19th century, the electric car revolution gained significant momentum in the 21st century. It was during this period that technological advancements and growing environmental concerns propelled a renewed interest in electric vehicles as a cleaner and more sustainable alternative to traditional fossil fuelpowered ones.

As awareness of environmental impacts and fossil fuel dependency intensified, research into battery technologies and improvements in electric efficiency allowed electric cars to become a viable and attractive option for sustainable mobility. Leading automotive companies began launching innovative electric models, triggering a transformation in the industry and a shift towards a cleaner and more environmentally friendly transportation future.

Electric vehicles

Opting for electric vehicles has emerged as a significant milestone in the fight against climate change. These vehicles, free from direct exhaust emissions and with a notably lower carbon footprint compared to internal combustion engine vehicles, play a fundamental role in reducing air pollution and mitigating the effects of global warming. By adopting electric propulsion technologies,

However, despite advances in electric vehicle adoption, significant challenges related to charging infrastructure and safety persist. The lack of a sufficiently dense and accessible network of public chargers can limit the convenience and user confidence in transitioning to electric mobility. Additionally, growing concerns about public charger vandalism raise security issues that must be addressed to ensure a conducive environment for the continued growth of this mobility revolution.

For this reason, seven prominent automakers have forged an alliance with the aim of establishing a joint venture that will revolutionize electric vehicle charging infrastructure in North America. Among these firms are General Motors, BMW Group, Honda, Hyundai, Kia, MercedesBenz, and Stellantis, who have joined forces to develop an extensive network of fast chargers.

Despite advances and initiatives

In line with the effort to change these perceptions, the Miami International Auto Show 2023, scheduled from September 1st to 10th, emerges as a crucial event to transform consumer mindset.

By displaying a variety of electric models from various brands and showcasing their innovative features, the event seeks to illustrate the positive side and advantages of electric cars, as well as challenge the myths and prejudices surrounding this form of mobility. With a focus on education and hands-on experience, the Miami International Auto Show 2023 aims to catalyze a shift in consumer awareness, driving the adoption and acceptance of electric vehicles as an exciting and responsible option.

South Florida Automobile Dealers Association

To achieve this shift in perspective, the Miami International Auto Show 2023 has devised an innovative strategy that includes showcasing a wide range of models from the most influential brands in the market. Additionally, through a specially designed test track, visitors will be able to test these electric cars in realworld conditions, exploring their performance, comfort, and technology capabilities.

aimed at driving electric vehicles, certain reservations persist among American consumers. These reservations revolve around several fundamental reasons, such as concerns about the lack of charging infrastructure, uncertainty about the reliability of electric vehicles due to their relative novelty in the market, and sometimes a biased perception suggesting that electric cars are inferior to their conventional counterparts.

According to Debra Koebel, President of the South Florida Automobile Dealers Association, “the show’s 2023 focus will mirror that of the industry with a special emphasis on electric vehicles and sustainability.” However, there will also be innovations related to fossil fuel-powered vehicles. This statement highlights the intent to align the Miami International Auto Show 2023 with current trends and priorities in the automotive industry, while also offering a balanced and diverse vision to meet the diverse needs and preferences of consumers.

Report: Sebastián Marín Jaramillo