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THE GENESIS GV60, A MODEL THAT EMBODIES THE BRAND’S JOURNEY TOWARDS ELECTRIFICATION
By EDUARDO A. HAPKE/ Miami
The GV60 is a high-performance electric vehicle with a sleek and athletic coupé crossover utility vehicle (CUV) design that is expands Genesis ‘Athletic Elegance’.
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The new 2023 Genesis GV60 follows the same model naming scheme as Genesis’ existing lineup, highlighting the brand’s continuous commitment to its values even after electrification. The vehicle also marks the beginning of “luxury brand lineup that interacts with drivers”.
“The GV60 is the first dedicated EV model with the most dynamic design, representing Genesis’ electrification. It will set a new standard for luxury electric vehicles with a powerful driving performance and various key features which are emotionally connected to customers,” said Jay Chang, Executive Vice President and Global Head of the Genesis Brand.
New Standard For Luxury Ev Design
The GV60 is a high-performance electric vehicle with a sleek and athletic coupé crossover utility vehicle (CUV) design that is expands Genesis’ ‘Athletic Elegance’ design identity into the sustainable luxury space.
As a first for Genesis, the GV60 features a Clamshell Hood, a single panel which combines the hood and fenders, creating a sleek impression. The vehicle also comes with a new wing emblem on the hood.
In addition, the GV60 accentuates its cutting-edge look with digital side mirrors and electric door handles. The handles automatically pop up when the driver approaches the car with their smart key. not only an aesthetic element of the interior design, but it is also built to create an emotional connection between the driver and the vehicle. The floating console, where the Crystal Sphere is located, looks as if it is hovering in the air, working with other unique features such as the slim cockpit and flat floor to provide passengers with a maximum level of openness. In addition, the next-generation infotainment system – the connected car Integrated Cockpit (ccIC) – connects the cluster and navigation into a panoramic display, creating a high-tech look and outstanding usability.
At the rear of the GV60, the coupé roof profile ends with a distinctive fixed wing spoiler. The shoulder volume of the rear fender, emphasizes the vehicle’s side stance, further highlighting its dynamic, high-performance electric vehicle image.
Luxurious And Functional Interior
The interior design of the GV60 takes on Genesis’ design ethos of the ‘Beauty of White Space’, while seeking to create a spacious and comfortable interior. At the same time, its floating architecture and unique details combine together to create a unique look.
The Crystal Sphere is one of the most compelling design elements of the GV60. It is
“The GV60 is a significant for Genesis, being the first to fully represent the brand’s vision statement as promised to our customers.” said SangYup Lee, Head of Global Genesis Design. The GV60 is also Genesis’ first to feature a Bang & Olufsen sound system. The 17 speakers complete the premium audio system.
The GV60 is equipped with innovative technologies to provide a unique electric vehicle experience. Innovations such as Face Connect, Fingerprint Authentication System, Over-theAir (OTA) Software Update, and Digital Key 2 enable drivers to be connected to their vehicle.
This new GV60 comes in Advanced AWD and Performance AWD variants, with AWD signifying all-wheel drive as standard. Maximum range is 248 miles.
The Advanced AWD version of the 2023 GV60 electric SUV has a manufacturer’s suggested retail price (MSRP) of $58,890, plus a destination charge. It’s $67,890 for the Performance AWD model.
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