Neha Shah 201-835-3842
nehansshah@gmail.com
www.nehashah.info
Education International Advertising Association: Marketing Communications Diploma, Spring 2010 The George Washington University Bachelor of Arts in International Affairs, Washington, DC, 2006-2010
Professional Experience National Student Advertising Competition Team Case Study Competition for State Farm Insurance, Washington DC, Spring 2010 Traditional/digital media planning, copywriting, and creative concept testing. Conducting extensive research through focus groups, in-depth interviews, primary research, and surveying 2000 participants across the country. Developing consumer insights on product perceptions, Gen Y, and the purchase process.
The National Association of Schools of Public Affairs and Administration Project Assistant/Event Planner, Washington DC, Fall 2009 Organized lobbying day on Capitol Hill for fifty University officials to advocate for federal hiring reform. Researched and scheduled sixty Congressional visits with Representatives, Senators, and senior staff. Prepared briefing memos and policy briefs on federal hiring reform and education issues.
Electronic Arts Community Management Intern, Redwood City, CA, Summer 2009 Responsible for social media initiatives, including product launches and contests. Oversaw day-to-day Twitter and Facebook presence for Bioware. Wrote weekly metrics reports on press coverage, social media activities, and the pulse of the Bioware community. Conducted online marketing research in competitive titles and the needs of the role-playing-game community. Established relationships with the gaming community and press, fielded press requests.
On the Fly DC Marketing Intern, Washington DC, Spring 2009 A local eco-friendly food services company Created a marketing campaign to increase company visibility. Pursued and monitored public relations opportunities in the DC and business press. Graphic design for promotional materials and website.
The New York Observer Marketing Intern, Washington DC, 2008-2009
Marketed content to relevant national and local blogs and news sites. Created subject specific media databases for reporters, and monitored article/reporter coverage and placement. Created a marketing campaign using social bookmarking and Google Analytics. Conducted market research on politically active individuals.
The George Washington University Residential Assistant, Washington, DC, 2008-2009 Supported 65 residents through personal, academic, and crisis resolution issues Communicated residents’ needs and community trends to administrators
Congressman David Wu Congressional Intern, Washington, DC, Spring 2008 Researched and wrote constituent letters on foreign affairs, energy, science, and economic issues. Attended Congressional hearings and wrote briefing memos on behalf of Legislative Assistants. Managed the front office, directed constituent calls, coordinated lobbying visits, and led US Capitol tours.
Amnesty International Intern (Summer 2005) and Steering Committee Member (2006-2008), New York, NY Designed and implemented OUTfront’s goals, policies, and strategies to promote gay and lesbian human rights Educated the general public and training activists to promote human rights and establish local OUTfront groups at regional and national conferences.
Activities Allied in Pride President, GWU, 2007-2008 Lead a successful initiative to establish an LGBT Resource Center at GWU Media representation; managed financial matters; oversaw executive board
Obama For America Volunteer, Northern Virginia, 2006-2008 Phone banking, event support, and canvassing for Barack Obama and Mark Warner
Skills
Google Ad Words, Ad Sense, and Analytics Mintel, Nielsen, Qualtrics Photoshop, Illustrator, iMovie Dreamweaver, HTML, Basic JavaScript
Capitol Correspondence, EBSCO, Lexis-Nexis, ProQuest Microsoft Word, PowerPoint, and Excel