RAJASTHAN
THE LAND OF MAHARAJAS
RAJASTHAN THE LAND OF MAHARAJAS
DESIGN AND BRAND MANUAL
RAJASTHAN TOURISM DEVELOPMENT CORPORATION Rajasthan Tourism Development Corporation Ltd. (RTDC) is a company registered under Companies Act 1956 with its head quarter at Jaipur. This company is fully owned by Government of Rajasthan.
Achieving quality is an on-going process that the whole company is firmly committed to. The cornerstone of our quality process is the creation and nurturing of a "Culture of Customer Service."
RTDC gives you the opportunity to experience the charm of the most exotic destinations of Rajasthan - in most refined lodging and cuisine at budgeted price. Let yourself enjoy its privileged offers to discover the authenticity of this exotic state and enjoy a stay especially made for you.
The tourists demand service above the ordinary; a travel experience that is brazenly romantic and adventurous. So RTDC collaborated with Indian Railways to give travelers a royal experience aboard Palace on Wheels.
RTDC MOTTO: We serve our customer with:R - Respect T - Trustworthiness D - Dedication C - Care RTDC acts as a catalyst to establish develop; execute project and scheme that accelerate tourism in the state. Managing numerous restaurants, cafeterias, hotels, motels, bars, boating and transport. RTDC through its well established marketing network in India and Abroad plays a vital role in promoting the tourism in i mpact services markets at domestic and International level.
The train is rated as one of the ten most luxurious trains. Today, you can enjoy an experience delivered with flair and originality for its sheer luxury and dining experience. In 2009 has launched another luxury train- Royal Rajasthan on Wheels. The RTDC has convenient booking offices all over the country and it offers bookings through its wide network of agents throughout the world
THE INTRODUCTION THE DESIGN GUIDE These guidelines describe the visuals and verbal element represent Rajasthan Tourism identity. This includes our name, logo and other elements such as color, type and garphics. These guidelines reflect Rajasthan tourism to quality, consistency and style.
The Rajasthan Tourism, including the logo, name, colors and identifying elements, are valuable company asssets.
TABLE OF CONTENTS SECTION 1 SECTION 2 SECTION 3 SECTION 4 SECTION 5 SECTION 6
LOGO TYPOGRAPHY COLOR PALATTE DO AND DON’TS STATIONARY CORPORATE GIFTS
RAJASTHAN
RAJASTHAN
THE LAND OF MAHARAJAS
THE LAND OF MAHARAJAS
01
LOGO SIGNAGE
Our Logo is the key building of our identity , the primary visual element that identifies us. The signature is a combination
of the symbol itself and our company name they have a fixed relationship that should never be changed in any way.
LOGO COLOR EXPLORATIONS
RAJASTHAN THE LAND OF MAHARAJAS
RAJASTHAN THE LAND OF MAHARAJAS
RAJASTHAN THE LAND OF MAHARAJAS
RAJASTHAN THE LAND OF MAHARAJAS
RAJASTHAN
RAJASTHAN
THE LAND OF MAHARAJAS
THE LAND OF MAHARAJAS
RAJASTHAN THE LAND OF MAHARAJAS
RAJASTHAN THE LAND OF MAHARAJAS
LOGO CONSTRUCTION , CLEARSPACE
10X 1.5X
RAJASTHAN 1/2x
CLEARSPACE
1/2x
x
x RAJASTHAN THE LAND OF MAHARAJAS
1/2x
1/2x
X
APPLICATION ON A BACKGROUND
RAJASTHAN
RAJASTHAN
RAJASTHAN
THE LAND OF MAHARAJAS
THE LAND OF MAHARAJAS
THE LAND OF MAHARAJAS
LOGO A
COLORED VERSION
LOGO B
COLORED VERSION
LOGO C
COLORED VERSION
RAJASTHAN
THE LAND OF MAHARAJAS
LOGO D
COLORED VERSION
LOGO SIZING AND MEASURMENTS
RAJASTHAN THE LAND OF MAHARAJAS
100 mm
RAJASTHAN THE LAND OF MAHARAJAS
50 mm
RAJASTHAN THE LAND OF MAHARAJAS
30 mm
RAJASTHAN THE LAND OF MAHARAJAS
15 mm
02
THE TYPOGRAPHY
Typograhy hierarchy is another formm of visual hierarchy, a sub- hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for
key information. Typographic hierarchy creates contrast between elements. These are a variety of ways you can create a sense of hierarcy.
LOGO CONSTRUCTION, CLEARSPACE THE FONT
PHILOSOPHER
PRIMARY FONT PHILOSOPHER DESIGNER ERICO LEBEDENCO
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ~ ` < ” > ?
Figures
Special Character
CORPORATE FONT THE FONT
S A N F O R D
PRIMARY FONT SANFORD DESIGNER JENNIFER DICKERT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ~ ` < ” > ?
Figures
Special Character
03
COLOR SYSTEM
Color plays an important role in the design. The color below are recommendation media. palette of primary colors has been developed, which comprise the color scheme.Consistent
use of these colors will contribute to cohesive and harmonious look of the state across all relevent media.
PRIMARY COLOR SYSTEM Explanation : The logo has two colors: Blue and Cream. These colors have become a recognizable identifier for the state.
C- 6% M- 9% Y- 55% K- 0%
C- 85% M- 73% Y- 53% K- 60%
R- 242 G- 221 B- 138
R- 28 G- 39 B- 53
#F2DD8A
#1C2735
COLOR TONES
100%
80%
60%
Usage : Use them as the dominent color palatte for all internal and external visual presentation of the country.
40%
COLOR TONES
20%
100%
80%
60%
40%
20%
04
LOGO CONSTRAINTS
DO AND DONTâ&#x20AC;&#x2122;S The logo must be utilized as a part of the hues indicated. The name of the brand should just be utilized either beneath the logo or on the left half of the logo. The slogan should dependably come after the line break. A high contrast logo is just worthy when media creation is constrained.
Logos are dependably to be imitated in either Adobe Illustrator, InDesign, Corel, Quark Xpress or any such programming, from where it is neither pixelised nor gets diffused in any way at all, for use in different correspondences.
RAJASTHAN THE LAND OF MAHARAJAS
Enlarge Dispropotionately
RAJASTHAN
RAJASTHAN
THE LAND OF MAHARAJAS
THE LAND OF MAHARAJAS
Donʼt alter the width of Logo
Enlarge Unnecessarily
NAJAS A H R
T AH AS F M
A
THE LAND OF MAHARAJAS
Without “Rajasthan”
J DO A R AN E
L
TH
Invert or Tilt
RAJASTHAN Without “Tagline”
05
LOGO STATIONARY
Stationary is a primary means of communication and it is essential that every application be a consistent reflection of brand identity. There is only one approved design format for all unit stationary, although there are slight variation in size and content for different regions. This section illustrates
approved layouts for standard stationary. It includes specification for typography, color, printing method, paper stock also do not include invoices, bills of lading, credit letters, business forms, checks.
THE LETTERHEAD Explanation : This shows the approved layouts with the primary elements of stationary system for the front of letterheads
PARAMETER Dimension
297 x 210 mm DIN A4
Weight
120g/m Uncoated White
Offset CMYK
Usage : The letterhead will be used for all official communication that is going out.
RAJASTHAN TOURISM DEVELOPMENT
RAJASTHAN THE LAND OF MAHARAJAS
RAJASTHAN THE LAND OF MAHARAJAS
Address Contact E-mail
THE ENVELOPE Explanation : This shows the approved layouts with the primary elements of stationary system for envelopes.
Dimension
297 x 210 mm DIN A4
Weight
120g/m Uncoated White
Offset CMYK
THE BUSNESS CARD Explanation : This shows the approved layouts with the primary elements of stationary system for business cards. Usage : The business card will be used for all official contact and communication of company.
Dimensions 85 x 55 mm
Weight
400g/m Uncoated White
CMYK
06
CORPORATE GIFTS
Collaterals include prooduct tag, souvenir packaging and website. Corporate gifts include diaries and t-shirts. The colours should be in the colour provided and nothing out of it Fonts used should be the ones specified The font size is determined by the size of packaging.