SACRED FIG DESIGN Internship Report 2019 Graphic Design Intern
Reported By Neha Harit BD/ 16/ 834 Fashion Communication National Institute of Fashion Technology, Mumbai
INDUSTRY MENTOR
Mr. VISHNU AGARWAL
COLLEGE MENTOR
Mrs. SUSHAMA SAITWAL
JOB TITLE
GRAPHIC DESIGN INTERN
DURATION
27th May to 20th July 2019
LOCATION
Jaipur, INDIA
Acknowledgment I take this opportunity to express my profound gratitude and deep regards to my guide, my teacher Mrs. Sushma saitwal for helping me right from the beginning to the end of the internship. I also take this opportunity to express my gratitude to Mr. Vishnu agarwal and Mrs. Kanupriya Vijayvargiya, my mentor at Sacred fig Design, for their constant support and invaluable inputs about my work. I am grateful for their cooperations and guidance throughout my eight week internship. I would also like to thank lord almighty, my parents and my friends for constant encouragement without which this assignment would not be complete. Last but not the least I’d like to thank my college National Institute of Fashion Technology, Mumbai, for giving me this opportunity to explore & work with professionals from design industry.
Preface This document is a concise report of the eight weeks summer internship, starting from May27, 2019 ending July 20, 2019, that I underwent at Sacred fig Design based in Jaipur. The report is an overview of all the projects and assignments done during the course of my internship . The objective of this internship is to ease students into the routine of a proper work environment as well as understand the functioning of the respective industries they work in. The reports highlights the profile of the company , roles played by each department and analyses the learning at Sacred fig Design. This company provided me with a platform where I enhanced my skills set in Graphic designing and packaging for various brands. Overall it was a successful experience in terms of gaining knowledge and giving my best contribution to the organization.
March 27, 2019 Neha Harit NIFT, Mumbai
We would like to congratulate you on being selected for the Graphic Designer summer internship position with Sacred Fig Design, effective from 27th May 2019 to 27th July 2019. This is a non-paid academic internship during which you will be expected to provide 40 hours per week through 27th July 2019. You will be awarded an educational stipend of up to INR6,000 to defray some of your expenses related to internship. This internship is viewed by Sacred Fig Design as being an educational opportunity for you, rather than a part-time job. As such, your internship will include training/ orientation and focus primarily on learning and developing new skills and gaining a deeper understanding of concepts through hands-on application of the knowledge you have learned in the class. Congratulations once again and we look forward to working with you this summer.
Vishnu Agarwal Founder & CEO Sacred Fig Design |+919694410109
Internship Offer letter
Complition Certificate
Sacred fig Design Sacred fig Design is a Design Conultancy offering service in Branding, Photography, Packaging, Illustration, Print production, Communication Design, Film Design and production.
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Sacred fig Design is a Design Conultancy offering service in area of communication design
Events are defined by the tools, techniques use to promote an event to the audience, usually with the hope of getting them to attract towards the company.
Direct marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers.
Product communication provides information directly to a users without running through any obstacles.
 Online Marketing Communication is the method which is used by online firms to communicate with the consumers ,making the use of entire marketing efforts in the form of internet marketing in order to generate maximum impact on the customer.
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Sacred fig Design Sacred fig design is an activity of a group of designers from different fields of ability who met up to offer shape to a typical vision. At Sacred fig Design, we put stock in getting a charge out of the procedure of creation, to give significance and thought to each stroke of the pencil we make, to revive structure we make and to represent these structures into living things that become a necessary piece of the individuals' lives. At Sacred Fig Design, we believe each brand is about its founder’s story. It carries a promise at every touch point. Our approach to design is to ensure these stories travel far & wide and each of the touch points become a truly memorable experience.
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MISSION We strive to evolve through continuous exposure and interaction with ever changing human dynamics. Innovate to meet customer aspiration. Nursing a design culture based on deep understanding and sensitivity towards consumers’ needs and desire. Also to help organizations to move from theory to the strategic actions that propel business forward quickly.
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VISION At Sacred Fig Design, we believe each brand is about its founder’s story. It carries a promise at every touch point. Our approach to design is to ensure these stories travel far & wide and each of the touch points become a truly memorable experience. Also we strive to bring the spotlight on the importance of design in todays ags, and getting it the appreciation it deserved for the contribution to life and society as a whole.
The company follows the final instruction from the founder of the company. Co-Founder and Founder manages all the meetings and initial instruction from the clients and is responsible for the expansion of the reaches of the clientele to greater height. The Creative designer looks over the projects and work done by employees. He also maintain the entire photography team and the proper functioning of the comapny.
Creative Director
Founder
Co-Founder
Flow of Information
Kanupriya Vijayvargiya
Senior Anchal Jauhari
Intern Nishtha
Taruna Paryani
Shreya Surana
Founder Co-Founder Creative Director Tech Team
Vishnu Agarwal
Marketing Team Design Team Photography Team ME Krishna Vijayvargiya
Shivam
This is Me
Sai
OUR CLIENTS
GALAXY ENCLAVE
the urban village
Japan
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The document talks about the actual phase of the official industry internship, its nature, duration, objectives, aims, projects, and more. The industry internship began right after the sixth semester of Fashion Communication, NIFT Mumbai for 8 weeks.
Objective of Internship The industry internship’s prime objective was to learning and experiencing. We had to observe how the industry works, what work life is like. Being professional apart from being creative and understanding the work culture and system of working in the organization were the main goals of industry internship. In this internship we had to intern in a design studio/ company/ corporate and work on one or more projects as an intern. We were required to work with multiple people and teams together, co-operate, share, ideas, accept ideas and put our brain and efforts together like a clockwork. Another important objective of the industry internship was discipline. Right from being on time to work to meeting deadlines in terms of projects and being professional. All these were expected to be a part of our internship experience.
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STEP
02 EMAILER The brief was to design Emailer for the current customers to get their customer attention.
STEP
03
BROCHURE The brief was to design a Brochure of the company for increase customer interest
EVENT BRANDING
STEP
01
The Brief was to promote about the upcoming trade fare in different cities
Sacred fig
Design
CAROUSEL
STEP
04
Business Expansion
The brief given was to make carousel for social media platform .
Customer Relation LIVE BANNER The brief given was to make picture cum text based live web banner for their website and social media.
STEP
05
Product Communication E- Communication E- Communication
BUSINESS EXPANSION
01
01
BRIEF The company was working on a project in which the company was showcasing them in an exhibition to promote themselves. We were asked to decide a theme and accordingly design promotional post for the event .
DESIGN PROCESS So we came up with the idea to divide the post in three major categories which werePre Event During Event Photography and Post Event
Layout designing
E- Communication
Product Communication
Customer Relation
Business Expansion
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Done by me Media Manager Content writer
Social Media Promotion
TEAM WORK Content
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For the Ratan’s tradefair, the posters had to be designed in a festive and a very subtle theme. The garments were long kurtis with Golden work on them. Apart from this, the tradefair showcased menswear, kidswear, journals and other stationery along with home furnishing. So we decided a theme that was to be continued for the whole event, so we used very simple and subtle backgrounds with minimilistic fonts, the whole theme was very vanilla yet aesthetically pleasing.
OPTION 1
E- Communication
Product Communication
Customer Relation
Business Expansion
OPTION 2 OPTION 3
OPTION 4
OPTION 5
1.1
E- Communication
Product Communication
Customer Relation
Business Expansion
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Pre Event is a synchronous event whose handler runs completely before the action that raised the event starts. It helps to promote event to reach a large number of customer in a short time. Pre Event consist of -
Save the date
save-the-date post are pre-invitation announces your event date and location, and also lets guests know that they will, in fact, be invited to the event.
I nvite poster
Main invite posters are used to invite customers to the event also a key message boards for customers to communicate not just their company product , but also themselves
Event banner
The main objective of using event banner is to highlight a brand. The banner makes a brand stand out from the crowd.
Teaser
a teaser ad reveal only a little about the advertiser or the product. Its purpose is to arouse widespread attention, and build excitement and expectations through consumer curiosity.
SAVE THE DATE 480 x 672 pixels
E- Communication
Product Communication
Customer Relation
Business Expansion
INVITE POSTER 408 x 576 pixels
TEASER
800 x 800 pixels
E- Communication
Product Communication
Customer Relation
Business Expansion
COUNTDOWN POSTER 320 x 600 pixels
NEWSPAPER ADS 240 x 400 pixels
1.2 During Event is duration when handler runs during the event. It helps to learn more about the event at that moment of time. During Event consist of People who attended the event that was attracted with your poster and will surely check out your business even after the event.
Standee
E- Communication
Customer Relation
Poster
Product Communication
Business Expansion
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Easel
Easel posters are placed accordingly so that to reaches most people's eye level
Standee can have a huge impact on your marketing needs if used effectively. They are a great tool for giving customers a brief insight into a product or service that your business may offer.
POSTER
1123 x 1587 pixels
E- Communication
Product Communication
Customer Relation
Business Expansion
820 x 1920 pixels
EASEL
STANDEE
240 x 576 pixels
E- Communication
Product Communication
Customer Relation
Business Expansion
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1.3 During Event is duration when handler runs during the event. It helps to learn more about the event at that moment of time. Post Event consist of Thank you Thank-you letters as a self-marketing tool and a critical component of your event and shows about the time well spent, and it will help you create a credible and efficient search.
THANK YOU POST 200 x 600 pixels
CUSTOMER RELATION
Neha Harit <nihaharit@gmail.com>
02
02
E- Communication
Product Communication
Customer Relation
Business Expansion
HOME FURNISHING | APPAREL | GIFT PACKAGING | STATIONERY
BRIEF The brief was to make emailer for current customers. I had to make these emailer for new collection of clothing. Emailer format lets you images and / or videos, headlines and links to action in a single ad unit.
EMAILER Emailer is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to the audience every email sent to a customer could be considered email marketing. The main purpose of Sending emails is to acquire new customers or convincing current customers to purchase something immediately.
Done by me Media Manager Content writer
Layout designing
Social Media Promotion
TEAM WORK Content
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OBJECTIVE The main objective of using emailer is an immediate tool that allows companies to target specific customers that they want and send them personalized offers.
Neha Harit <nihaharit@gmail.com>
Mailchimp Template Test - "Go to school" 1 message
divyamathur275@gmail.com <divyamathur275@gmail.com> Reply-To: divyamathur275@gmail.com To: nihaharit@gmail.com
8 August 2019 at 15:24
Neha Harit <niha
HOME FURNISHING | APPAREL | GIFT PACKAGING | STATIONERY
Mailchimp Template Test - "Go to school" 1 message
Business Expansion
divyamathur275@gmail.com <divyamathur275@gmail.com> Reply-To: divyamathur275@gmail.com To: nihaharit@gmail.com
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E- Communication
Product Communication
Customer Relation
HOME FURNISHING | APPAREL | GIFT PACKAGING | STATIONERY
Follow us and stay updated as we launch new collections
info@ratanjaipur.com
Follow us and stay updated as we launch new collections
info@ratanjaipur.com
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Neha Harit <nihaharit@gmail.com>
Mailchimp Template Test - "Fathers Day EMAILER draft " 1 message
divyamathur275@gmail.com <divyamathur275@gmail.com> Reply-To: divyamathur275@gmail.com To: nihaharit@gmail.com
8 August 2019 at 15:25
HOME FURNISHING | APPAREL | GIFT PACKAGING | STATIONERY
4
Follow us and stay updated as we launch new collections
info@ratanjaipur.com
PRODUCT COMMUNICATION
03
03
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E- Communication
Product Communication
Customer Relation
Business Expansion
Follow us and stay updated as we launch new collections
BRIEF
info@ratanjaipur.com
The brief given was to make a brochure for their upcoming collection of clothing and products. Brochure lets you images, headlines and some basic information about the collection.
BROCHURE A brochure is an informative paper document that can be folded into a template or pamphlet . Brochures are promotional documents, used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits. A brochure is usually folded and only includes summary information that is promotional in character.
Layout designing
TEAM WORK Done by me Publisher Content writer
Publication
Content
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OBJECTIVE The main purpose of a brochure is to extend the reader's knowledge on one specific topic in which the brochure centers around.
E- Communication
Product Communication
Customer Relation
Business Expansion
1356 x 768 pixels
1356 x 768 pixels
E-COMMUNICATION
04
04
E- Communication
Product Communication
Customer Relation
Business Expansion
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BRIEF The brief was to make carousel for social media, most importantly for facebook and Instagram.I had to make these carousel for new collection of the brand.
CAROUSEL Carousel ads are an ad format by which several product images are displayed and rotate within the banner. The consumer can have interaction with each product The most often, carousel ads are used for site retarging . The product displayed on the banner are the products consulted on the merchant website and other product recommendations. In this case, each creative is dynamic and built on the fly for each individual.
Done by me Media Manager Content writer
Layout designing
Social Media Promotion
TEAM WORK Content
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OBJECTIVE The main objective of carousel is to attract users attention and make them visit the website. Hence, website put the best offer they can avail to build the traffic and lure users to click on any set of image.
E- Communication
Product Communication
Customer Relation
Business Expansion
CAROUSEL 1
800 x 800 pixels
CAROUSEL 2 800 x 800 pixels
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Business Expansion
8:30
E- Communication
Product Communication
Customer Relation
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user_name your caption here #yourhashtag #yourhashtag #yourhashtag View All 10 Comments 2 HOUR AGO
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8:30
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Liked by yourfriend, yourfriend and 20 others
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OUTCOME
05
E- Communication
Product Communication
Customer Relation
Business Expansion
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BRIEF The brief given was to make picture cum text based Live banner for their website and for social media platforms. Targets audience were consumer who prefer handmade products hence the color scheme chosen accordingly to the brand.
LIVE BANNER A live banner is banner ad which is created dynamically at the time of display , instead of being pre-programmmed with fixed content. It function the same way as traditional web banners: product, new offer except that the banner content is variable and may even update in real time.
Done by me Media Manager Content writer
Layout designing
Social Media Promotion
TEAM WORK Content
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OBJECTIVE The purpose of live banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser's website.
E- Communication
Product Communication
Customer Relation
Business Expansion
For Screen 1920 x 720 pixels For Mobile screen 358 x 580 pixels LIVE BANNER 1
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For Screen 1920 x 720 pixels For Mobile screen 358 x 580 pixels LIVE BANNER 2
E- Communication
Product Communication
Customer Relation
Business Expansion
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OUTCOME
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OUTCOME
Learning Working at Sacred fig Design has been a huge learning experience fro me, in terms of a lot of things. To begin with, Sacred fig Design helps me in being a part of a lot projects because of which I was given the right kind of exposure of communication with people. As a person I am not talking to a lot of people, however Sacred fig Design got me in touch with many people, which I feel has improved my communication barriers. I learnt the value of coordinating, managing and handling multiple task at the same moment of time. Voice your opinion, tell people how you think and what one’s taste is like which helps in building up with the colleagues. one of the best thing I learnt during this period is be ready always and willing to give good work, think as much creatively and try to give your best at any time and in every situation.
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Flexibility Working as an intern I was not expecting to get a lot of work, but after noticing my work, the co-founder started involved me more projects and even people who were from other departments started including me in their work. Although i had so much work to do, no one ever pushed me to give a certain artworkthe very same day or ask me to work when i was at home. And the flexibility while working helped out in relieving pressure and team building with other people.