a portfolio by
NELSON KOE
C PROFILE
I have worn many hats in my time - printer, binder, designer, artworker, architectural assistant and illustrator. Having immersed myself in different industries, I am confident with taking on different roles and managing multi-disciplinary projects.
As an architecture graduate from Central Saint Martins, I went on to explore my ability as a young designer by taking on local freelance projects; working for small restaurants, primary schools and individual businesses.
I paint occasionally, I draw quite often and I am always fixed to my computer working on something creative. I take pleasure in bringing out the creativity in people through designs that reflect their imagination and ideals.
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33a Marlborough Road Watford, Hertfordshire nelson--koe@hotmail.com www.nelsonkoe.uk
I’m ridiculously
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to talk to.
C EXPERIENCE
January 2016
August 2014
Graphic Design Assistant LAB, Seville
Architectural Intern Charles Brice Limited,
Designed an icon pack that will be implemented on LAB’s online workshop platform. Executed the brand identity of an upcoming exhibition and designed the printed materials that accompanies the exhibiton.
Assisted with technica residential projects. R contractors to ensure that were to be made.
November 2015
September 2014
Freelance Graphic Designer Parkgate Infants & Nursery, Watford
Architectural Intern HOK Architects, Londo
Directed the layout for an art exhibition hosted by a primary school including the design of the marketing collaterals.
Operated with large s studies on existing pr
September 2015
September 2014
Freelance Graphic Designer The Monsoon Restaurant, Watford
Student Accommodat Bouygues, London
Solely responsible for the rebranding of a local Indian restaurant that included the execution of brand logo, menus and business cards.
Executed concepts an housing, working in c
SKILLS Rhino 3D
Adobe CC 2015
AutoCAD Photography Microsoft Sketchup
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INTERESTS
, London
al drawings for a series of high-end Responsible for liaising with clients and understanding on all areas of revamp .
on
scale projects and reviewed feasibility rojects.
E D U CAT I O N
tion Competition
nd designs for the future of student collaboration with other students.
Sep 2012 – Jun 2015
University of the Arts London Central Saint Martins BA (Hons) Architecture: Spaces and Objects 2.1 Upper Second-Class Honours Sep 2005 – Jun 2012
Queens’ School, Bushey Admitted to membership of The National Academy for Gifted and Talented Youth Awarded the Art Prize 2010-2012 2012 - A-Levels
Art (A*), English Literature (C), Math (C) 2010 - GCSEs
12 GCSEs including Art, Maths and English
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Oh, I can also speak
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English Cantonese Spanish
languages. 7
PERSONAL BRANDING The simple design of the logo carries out the two fundamental qualities of personal branding; an identity that can instill a firm impression on someone whilst giving them a bit of information about the brand and what they are like. The logo combines all the lettering of my full name and is arranged in a 3 x 3 grid structure, much like the game Sudoku. This appearance is intended to induce a playful quality in reflection to the type of designer I want to be. The close adaption to the game Sudoku makes the logo appear more friendly and familiar.
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NELSON + KOE
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LAB, SEVILLE
During my internship at LAB, I was entrusted with the task of designing an icon pack that is going to be implemented on their website and other printed materials. LAB is a co-working practice that invites many different artists and illustrators across Seville to use their studio and provide talks and workshop sessions to those who want to practice a new skill. LAB needed a new set of icons to represent the different activities. The iconography is minimal in design using simple vector lines to create something that is recognisable.
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Jan - Apr 2016
From top left to bottom right:
Workshop, Exhibition, Talk, Art & Design, Photography, Writing, Time Management, Graphic Design and Personal Development.
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LAB, SEVILLE
‘GLITCH’ is a joint project between Lab and La Galería Roja which explores the theme of ‘gamification’ - a sector that has in recent years experienced a spectacular development. The exhibition looks at the prominence of illustration in the video gaming industry. The exhibition invited more than 30 national illustrators of different generations from Spain to present their stance in the matter. I was entrusted with the concept and design of the brand identity of the exhibition. The retro appearance of the brand compliments with the sudden distortion of each individual letters to create a typography that represents the overall theme of the project.
a sudden, usually temporary malfunction or fault of equipment
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Jan - Apr 2016
colour palette
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M FOOD MENU
The client specifically wanted a menu that was different to other local restaurants. The design of the menu had to reflect the quality and style of the food. I decided that we should play with the way people interact with the menus because they are often the first tangible object a customer would experience; therefore one of the best opportunities to leave a good impression. So I decided to create a menu where you had to flip over each page vertically. This is so that cutomers will be more inclined to venture through each category of the food menu rather than resorting to their typical dish.
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Sep - Jan 2015/16
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DRINKS MENU
The bi-fold design of the drinks menu divides the two categories: Non-Alcoholic and Alcoholic beverages. The soft drinks are presented at the front of the menu because it is often the go-to section throughout the course of the day and the alcholic drinks are revealed inside. Again, the same use of colours are prevalent throughout the design to create a coherent relationship.
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Sep - Jan 2015/16
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EDITORIAL
For my third year final dissertation, we were told we could present our exploration in any format that we believe is suited to the topic of our dissertation. My dissertation covers the topic of ‘density through connectivity’ and I decided that each page should have a fluid flow and the information should flood through when required.
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N o v - Fe b 2 0 1 4 / 1 5
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INFOGRAPHIC
In groups of 8, we were entered into a student competition by our university to come up with a design for the future of student housing. I was responsible for all the graphic materials and the layouts of the final presentation boards. Our concept was to alter societal’s negative impression of ‘procrastination’ and we decided that it was important to present the statistics of procrastination in the form of an infographic.
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Oct - Nov 2014
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