Nemo Communications sample of work...
Overview of experience... -
Budgeting Advertising campaign planning - print and web Event planning Event sponsorship Magazine publishing Press relations Website content Team management Problem solving Design and print management Diving and water sports tourism Live theatre and comedy PR & marketing
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3 year advertising campaign for Egyptian Tourist Authority (ETA)/Chamber of Diving and Watersports (CDWS) 21 diving publications across 14 countries in 11 languages negotiation and planning of campaigns design and delivery of ads (twelve designs per year)
Campaign included added extras, eg -
advertorials (supplied and designed by CDWS) branded maps branded dive guides
Web marketing -
campaigns with key dive portals in UK, Italy, Germany and Russia use of branded features / advertorials to promote the Red Sea and the work of the organisation monitoring of forums, message boards and set up of social networking pages (Facebook and Twitter)
Event planning
Dive shows
Dive shows, year 1 Dive (UK), Boot (Germany), Golden Dolphin (Russia), LIDS (UK) main photo: presentation by award winning underwater photographer Alex Mustard
Dive shows, year 2 Dive (UK), Salon de la Plongee (France) Boot (Germany), Golden Dolphin (Russia), LIDS (UK), MIDE (Malaysia) main photo: 220m2 stand at Boot show, Germany, top: Russia, middle: Malaysia bottom: France
Dive shows, year 3 Dive (UK), Salon de la Plongee (France) Boot (Germany), Golden Dolphin (Russia), LIDS (UK), Big Scuba (UK) main photo: France, top: Germany, middle: UK (LIDS) bottom: UK (Big Scuba)
My role regarding the shows: -
booking of space sign up of members as show partners collection of money from show partners budgeting for shows negotiation of sponsorship deals liaise with ETA country oďŹƒce over invoicing and contracts liaise between members and show organizers over show guide submissions scheduling of show planning with stand builder layout planning with stand builder design of all graphics on behalf of partners on the stand delivery of correct graphics to stand builder to deadline production of necessary promotional printed materials scheduling of meetings with journalists supervision of stand build attendance of shows and briefing of promotional sta
Dive show sponsorship Egypt has been the ‘country of honour’ at shows in UK, Russia and France, increasing the branding opportunities main photo: France, top: UK (Big Scuba), middle: UK (Big Scuba) bottom: Russia
Magazine publishing photo: Kat Rowe, ad sales Mary Gleeson, design and publishing Charlotte Boan, Editor
BLUE magazine the oďŹƒcial magazine for diving and watersports in the Red Sea Sponsored by the Egyptian Tourist Authority
BLUE magazine -
launched in June 2009 9 issues published (9 online, 4 printed editions)
responsible for: -
design of layout and publishing budgeting ad sales (issues 1 - 7)
BLUE magazine -
special editions for non-English speaking markets German, Russian, French
responsible for: -
design of layout and publishing budgeting securing translators
Public relations
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writing of press releases (both stories and news) planning of press trips from diving publications destination features and features on work of CDWS crisis management
Development of environmental campaigns: -
Capture the Catcher (2010) - to put a stop to illegal fishing End Dolphin Captivity (2011) - to show that European tourists do not want to visit Dolphinariums Stop Fishing In Ras Mohammed (2011) - online petition to reverse a governor’s decree that allowed fishing in the national park for a period of 8 weeks during spawning season.
Website -
Key player in development of content for phase I of www.cdws.travel Updating of dynamic pages on website (listings, news, press releases)
Brochure design and print management -
Layout design Acquisition of print quotations
Book Design Underwater Photography For Beginnners By Maria Munn Winner of Book Of The Year, Diver Magazine 2010 176 pages
Other relevant experience Tour marketing and / or PR of UK tours: -
Return to the Forbidden Planet Five Guys Named Mo Ross Noble Ardal O’Hanlon West Side Story Crazy For You Rent Tommy Tiernan From A Jack To A King
Assisted on marketing for West End productions of: -
Tommy Chicago
Festival press oďŹƒce manager: -
Pleasance Theatre Edinburgh (3 festivals)
Venue marketing & PR Publicity assistant Orchard Theatre, Dartford (900 seats)
Volvo Ocean Race, 2011-12 Marketing and Brand Manager -
Responsible for all branding materials used to create the ‘race village’ at all stopovers (10 countries)
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production of all promotional materials used to promote this edition of the Race including leaflets and programmes
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production of all commercial materials used for host port procurement process for 2014-15 edition of the race including printed and digital editions
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liaison with stopovers to formulate successful marketing campaign to promote the race in advance of and during the stopover
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development and management of membership scheme of fans of the race
© Nemo Communications 2012 ✉ mary@nemocommunications.co.uk ☎ + 44 7717 384363