lowercase
Ascender
Anatomy
Uppercase
Baseline
of
Decender
Serif
Type
X Height
Ty.pog. ra.phy. –noun
1. the art or process of printing with type. 2. the work of setting and arranging types and of printing from them. 3. the general character or appearance of printed matter.
By Nenad Njegovan 17033813
Prol Different styles of designs for different logos have helped shape the way people percieve these brands. Types is used within these designs to give certain emotions.
ogue typography over the years has been used in many dfferent forms of visual communication even for optical illusion
Contents 8. A 9. B 10-11. C 12. D 13. E 14. F 15. G 16. H 17. I 18. J 19. K 20. L 21. M 22. N 23. O 24. P 25. Q 26. R 27. S 28. T 29. U 30. V 31. W 32. X 33. Y 34. Z PAGE 6
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A "Logic and over-analysis can immobilize and sterilize an idea. It's like love—the more you analyze it, the faster it disappears." William (Bill) Bernbach
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B
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TYPOGRAPHY
ALL
EXENTUATES
AB CD BOLD
C PAGE 10
WRITING BEUTY FREE FLOWING HISTORICAL ARTISTIC EXPRESSION calligraphy is more of an art form than a typeface, the beutifully designed letters make for a interesting spectacle whilst reading. this style has been around since the alphabet itself, it has had influence from the arabic style of writing. In the arabic form of writing the calligraphic letters can be used to draw beutifull images.
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D ING PAGE 12
TYPE DESIGN TYPE
E
N
ASCENDOR
bp DESCENDOR
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F
Arial Regular Menlo Garamond Menlo Arial Arial Regular Baskerville Regular Regular Geneva Regular Regular Baskerville Regular Regular MesquiteBahaus Stf Mesquite Stf Georgia Baskerville Bahaus Regular Bell Gothic Std Minion Pro Regular Bell Gothic Std Minion Pro Brittanica Bold Hettenshweiller MS Arial Regular Brittanica Bold MS Callibri Bold reference Baskerville Regular Harrington Callibri Bold reference Pro ItalicBahaus Regular NewCalson Gothic Calson Pro Italic New Gothic Helvetica Consolas Bell Gothic Std ONYX Consolas ONYX BoldItalic Optima Impact Brittanica Bold BoldItalic Optima Std Callibri Bold Papyrus Ecentric Kab Ecentric Std Papyrus Eurostile Calson Pro Italic Plantagenet Eurostile KinoMT light Consolas Plantagenet Footlight Rockwell Footlight MT light Rockwell Futura Lucida BoldItalic Rosewood Futura Rosewood Garamond Std Silom Bright Ecentric Silom StencilLucida Eurostile Geneva Stencil Footlight MT light Tahoma Georgia Tahoma Futura
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H
Header Header Header Header Header Header
Header Header Header Header
Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text.
Sub Heading Sub Heading Sub Heading Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text
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O
i ll u s i o n
used different even illusions
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type
in
optical
can many ways
be for
J
PACE
SSP ACE
SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace Generically, placing lines of text in a SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace particular relationship to one or both SpaceSpaceSpaceSpaceSpace margins. As distinct from flush left or flush SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace right, justified text has both the left and SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace right margins even SpaceSpaceSpaceSpaceSpace PAGE 18
K
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adjustment of space bet ween letters a d j u st m e nt of s p ac e b et we e n l et te r s adjustment of spac e bet ween let ter s adjustment of space bet ween let ters adjustment of space bet ween letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters
o Lo g PAGE 20
Magenta.
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N N o N
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li
Ne Ar
opacity PAGE 23
PAGE 24
Q
? PAGE 25
R e RR ad e y t i l i bility a b d a a a e a e R d a y e t y i l R i d t a b b i a ae d l a i e d d i a y R t i l b i a b l a a a bilit eRad ab bil ityRead dability e d Ry ea ilit ity ReaidliaR ty ea b b a a y adability d e a i R e l R R d i y t t y a i adabialbilityity edbi a l e a i d a b b y t i i t l y a i aa l bi Re adRa b a d d a e R d b it lityRe eRR a e eR a il Ryea Readabidlaitby i d a i b a t d l i b a t y y y i b i tiliyli lity ilit t ab y ad Re
READ ABILI TY y
y R t Re e i l i a edaaR da ad b a e dba i adbaiab d a l bi liRe itiylitybil lit ty i t y
Read a
bility
a d a eR a b i d a l b i i l t R e R R ity y a e d a e a d a a b d b i i a l l i t i b y t y
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ili t
a e R
y ilit ab lity ad Readabi Re i l i
Readability
ad ab
y t i l i b a d a e R y t i l i b a Read y t i l i b a R d e a a Re dability y t i l i b a d a e R eadability Readability Readability Readability Read Readability dability abili t ilit y eadaby ilitReiyadtab y l i R b a d e a adaab Re Read b il it y i l Re ad ab ilit i y t y dability Readabilit y
Re
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t y
Got Stem?
ST EM PAGE 27
T
ITALIC BOLD Serif San Serif
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lo
w
er
ca
se
U
PP
ER
CA
SE
U PAGE 29
A a
B C D E F
bcd e f
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Condensed bold ultra light Ultra light italic Light Regular Medium Bold
Weight PAGE 31
Height
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Yellow. PAGE 33
zO PAGE 34
O
m