Alphabet of Typography

lowercase

Ascender

Anatomy

Uppercase

Baseline

of

Decender

Serif

Type

X Height

Ty.pog. ra.phy. –noun

1. the art or process of printing with type.

2. the work of setting and arranging types and of printing from them.

3. the general character or appearance of printed matter.

By Nenad Njegovan 17033813

Prol Different styles of designs for different logos have helped shape the way people percieve these brands. Types is used within these designs to give certain emotions.

ogue typography over the years has been used in many dfferent forms of visual communication even for optical illusion

Contents 8. A 9. B 10-11. C 12. D 13. E 14. F 15. G 16. H 17. I 18. J 19. K 20. L 21. M 22. N 23. O 24. P 25. Q 26. R 27. S 28. T 29. U 30. V 31. W 32. X 33. Y 34. Z PAGE 6

PAGE 7

A "Logic and over-analysis can immobilize and sterilize an idea. It's like love—the more you analyze it, the faster it disappears."

William (Bill) Bernbach

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B

PAGE 09

TYPOGRAPHY

ALL

EXENTUATES

AB CD BOLD

C PAGE 10

WRITING BEUTY FREE FLOWING HISTORICAL ARTISTIC EXPRESSION calligraphy is more of an art form than a typeface, the beutifully designed letters make for a interesting spectacle whilst reading. this style has been around since the alphabet itself, it has had influence from the arabic style of writing. In the arabic form of writing the calligraphic letters can be used to draw beutifull images.

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D ING PAGE 12

TYPE DESIGN TYPE

E

N

ASCENDOR

bp DESCENDOR

PAGE 13

F

Arial Regular Menlo Garamond Menlo Arial Arial Regular Baskerville Regular Regular Geneva Regular Regular Baskerville Regular Regular MesquiteBahaus Stf Mesquite Stf Georgia Baskerville Bahaus Regular Bell Gothic Std Minion Pro Regular Bell Gothic Std Minion Pro Brittanica Bold Hettenshweiller MS Arial Regular Brittanica Bold MS Callibri Bold reference Baskerville Regular Harrington Callibri Bold reference Pro ItalicBahaus Regular NewCalson Gothic Calson Pro Italic New Gothic Helvetica Consolas Bell Gothic Std ONYX Consolas ONYX BoldItalic Optima Impact Brittanica Bold BoldItalic Optima Std Callibri Bold Papyrus Ecentric Kab Ecentric Std Papyrus Eurostile Calson Pro Italic Plantagenet Eurostile KinoMT light Consolas Plantagenet Footlight Rockwell Footlight MT light Rockwell Futura Lucida BoldItalic Rosewood Futura Rosewood Garamond Std Silom Bright Ecentric Silom StencilLucida Eurostile Geneva Stencil Footlight MT light Tahoma Georgia Tahoma Futura

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H

Header Header Header Header Header Header

Header Header Header Header

Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text.

Sub Heading Sub Heading Sub Heading Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text

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O

i ll u s i o n

used different even illusions

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type

in

optical

can many ways

be for

J

PACE

SSP ACE

SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace Generically, placing lines of text in a SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace particular relationship to one or both SpaceSpaceSpaceSpaceSpace margins. As distinct from flush left or flush SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace right, justified text has both the left and SpaceSpaceSpaceSpaceSpace SpaceSpaceSpaceSpaceSpace right margins even SpaceSpaceSpaceSpaceSpace PAGE 18

K

PAGE 19

adjustment of space bet ween letters a d j u st m e nt of s p ac e b et we e n l et te r s adjustment of spac e bet ween let ter s adjustment of space bet ween let ters adjustment of space bet ween letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters adjustment of space between letters

o Lo g PAGE 20

Magenta.

PAGE 21

N N o N

PAGE 22

li

Ne Ar

opacity PAGE 23

PAGE 24

Q

?

PAGE 25

R e RR ad e y t i l i bility a b d a a a e a e R d a y e t y i l R i d t a b b i a ae d l a i e d d i a y R t i l b i a b l a a a bilit eRad ab bil ityRead dability e d Ry ea ilit ity ReaidliaR ty ea b b a a y adability d e a i R e l R R d i y t t y a i adabialbilityity edbi a l e a i d a b b y t i i t l y a i aa l bi Re adRa b a d d a e R d b it lityRe eRR a e eR a il Ryea Readabidlaitby i d a i b a t d l i b a t y y y i b i tiliyli lity ilit t ab y ad Re

READ ABILI TY y

y R t Re e i l i a edaaR da ad b a e dba i adbaiab d a l bi liRe itiylitybil lit ty i t y

Read a

bility

a d a eR a b i d a l b i i l t R e R R ity y a e d a e a d a a b d b i i a l l i t i b y t y

PAGE 26

ili t

a e R

y ilit ab lity ad Readabi Re i l i

Readability

ad ab

y t i l i b a d a e R y t i l i b a Read y t i l i b a R d e a a Re dability y t i l i b a d a e R eadability Readability Readability Readability Read Readability dability abili t ilit y eadaby ilitReiyadtab y l i R b a d e a adaab Re Read b il it y i l Re ad ab ilit i y t y dability Readabilit y

Re

y t y i t i l i l b a i d a e R b da

t y

Got Stem?

ST EM PAGE 27

T

ITALIC BOLD Serif San Serif

PAGE 28

lo

w

er

ca

se

U

PP

ER

CA

SE

U PAGE 29

A a

B C D E F

bcd e f

PAGE 30

Condensed bold ultra light Ultra light italic Light Regular Medium Bold

Weight PAGE 31

Height

PAGE 32

Yellow.

PAGE 33

zO PAGE 34

O

m