End of Module Student Evaluation BA (Hons) Illustration Module Code: OUIL503 Responsive Name: Neneh Ayesha Patel Student ID: 258804 Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms: poor, satisfactory, good, very good, excellent (Note - This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive.) Learning Outcome
Evidenced where? Blog, Visual Journal, Roughs, Final Illustrations, Storyboards, Development Sheets etc. (No more than 75 words)
5A4: Make appropriate use of a range of research methods to investigate a topic and produce work relating to the critical, cultural or social context of art and design. (Knowledge & Understanding Research and Critical Awareness)
Blog - researching artists and the sort of work that Very Good is currently on the market. Looking at attitudes to the brand and trying to see how those perceptions can be changed (Royal Opera House brief).
5B3: Generate ideas, concepts, proposals, solutions and/or arguments using the language,
 materials, processes and techniques of a designated discipline. (Cognitive Skills - Problem Analysis, Problem Solving)
Extensive development of ideas through traditional and digital media, evidenced in the blog, presentation boards and analysed in the project report.
Very Good
5C3: Respond to set briefs or proposals in a professional context. (Practical Skills - Visual Quality and Conceptual Development)
Evidenced in confirmation of submissions from competition admin and creation of submission boards which are shown on the blog.
Good
5D3: Exercise selfmanagement skills in managing their workloads and meeting deadlines/ apply interpersonal and social skills to interact with others. (Key Transferable Skills, Organisation, Communication and Evaluation)
Revision and communication between collaboration partners over deadlines and outcomes. Contact with commissioning art director and discussion of work (New Statesman). Meeting externally set deadlines, evidenced in submissions to competitions.
Good
Summative Evaluation (See Evaluation Guidance on next page for more information)
Your grade Using words: > poor, satisfactory, good, very good, excellent
I was a bit apprehensive about this module as I was intimidated by the prospect of putting my work out into the public sphere and the added pressure of the professionalism involved in submitting work. When we started the module, the design boards that we were shown looked very slick and neat and I felt that this was far removed from the way that I worked, however, I found that I can present my work in a professional manner. During this module I expanded my technical skills - I’m glad that I attended the repeat pattern workshop as I feel that having that background knowledge kept me sane when I tried to use the method on my UK Greetings work. Going back to my notes from the workshop helped immensely for this, so documenting things on the blog really helps. Having said this, I feel that the blog was not as instrumental to my development as it could have been. I think that from seeing my sketchbooks, you can see the development better as I have started to work quicker and with media that enables me to do this. I am trying to embrace using ink and watercolour. I think that trusting my gut instinct is something that I have been trying to do this year and it has been especially important in this module. Where previously I had seen using ink as being a cheat as I was comfortable using it, I think now I have seen that it is actually a strength of mine and I should capitalise on that. For the SSGB and UK Greeting briefs especially, working quickly in my sketchbook allowed me to go back and refine the images digitally, and I had a range of options to choose from when collaging. This module has given me the confidence to start showing my work in the context of the real illustration world, rather than relying on the safety of university as my audience. I think that I have learnt a lot about professionalism, especially having made a glaring error in submitting my individual UK Greetings work as Photoshop files instead of JPEG/PDFs. Making this mistake as part of a university module rather than for a professional submission has been an important lesson in checking and trip-checking the submission. I am sure that I won’t make that mistake again! To improve from the work in this module, I would try and be more confident about my work, whether individually or in a group. I know now that in the context of a larger group (even the two that I collaborated with) I lost my own voice and did not speak up as much as I could have. Although I was pleased with the outcomes that we made as a group, I feel that had I voiced my opinions more, I would have been more pleased with the responses that we made. I also think that I would have been more passionate about the project as I had been on the individual briefs. Making the Ohhdeer cards was a fun project and I think that I have embraced small, quick briefs as a relief from the other modules alongside this one. I particularly enjoyed the SSGB brief, even though it was small and had a quick turnaround, as I got positive feedback about it and it strengthened my resolve to focus my practice on editorial illustration. Making work for competition briefs is an important part of practice and I know that in the future I will be more open to selecting ambitious projects on my own. This time I had the safety net of approaching the Royal Opera House campaign within a collaborative group, but having finished the project, I feel confident that this could be achieved on my own. Research played a large part in this and I feel that where I had a strong basis in research, the work that I made was much more successful as I fully understood the brief, context and audience. Setting limitations on my work, such as colour palette and composition have also become more important to my practice as I am trying to adopt a more abstract approach in the other modules. I think that in the future I would use the blog more actively to reflect on my work as I definitely get carried away working in my sketchbook and not updating it regularly. I could definitely have organised my time better, and this may have meant avoiding an incorrect file submission. Although I felt that I was questioning my work too much during the collaborative brief, I found that being able to see my work through the eyes of others is a useful skill, and helped when responding to other briefs. It is a way of trying to anticipate what the judges want, but next time I will try to retain more of my individuality while doing so. Overall I really enjoyed this module as I learnt a lot about my practice, even if it was stressful when it came toward submitting work. Better organisation and regular reflection would allow me to build upon the skills I learned in this module.
Evaluation Guidance This should be a reflective summary of your experience across the module. -
How did it go? Where did your journey start, where did it end? I knew very little at the start of this module. At the end of the module I feel that‌
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What learning took place? What was useful to you? Be specific. New skills? New methods? New processes or approaches? Did you use the blog to reflect on your project development?
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What went well and why? What did you enjoy? What were you happy with as an outcome? Be critical and analytical. Why did you enjoy it? Perhaps identify particular sessions? This could be ideas, solutions to problems, studentship or research. How well did you use the studio? Did you invest enough time in the development and testing of your outcomes?
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What could you have done better? What were the problems you faced? What did you do to try to overcome them? This could be in reference to studentship, organization or blogging as much as studio practice.
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How can you apply what you have learned here for future modules and projects? Application and future thinking. Things you would do differently next time? What useful methods, processes and ideas will you take forward into the next module?
You may also want to consider: Self-questioning: How did your thoughts and opinions change as you progressed through the module? Feedback: What other people (tutors and peers) thought of work and how you responded to that feedback? Research: Did you use contextual research to inform your ideas, ways of thinking or understanding of the challenges set. This may include further research of your subject matter, slides from the presentations or use of the library.