Original statement

STUDIO PRACTICE Statement of Intent 2

Leeds College of Art -BA (Hons) ILLUSTRATION

Level

06

LAUIL603 Extended Practice

Credit.

60

Name

Neneh Patel

Date

October 2018

Rationale To produce a body of work that reflects my personal interests in science an technology and allows me to develop my skills - both digital and handmade. I want my work to have a certain mystery and intrigue, and highlight the use of handmade/drawn ink and painted textures. Across a variety of briefs, create conceptual work through the use of visual metaphors.

An body of work that explores the link between static and moving imagemaking skills.

Themes / Subjects Editorial - current affairs/ opinion pieces Animation - making gifs and short animation - for example, Lifting Tower and Bumble briefs

Products / Methods of Distribution Products: Editorial images and gifs Animation Methods of Distribution: Instagram Website Practical Skills / Media / Formats Ink drawings Handmade textures - ink and paint Photoshop - editing colours, testing compositions and creating assets to animate in After Effects After Effects - motion graphic for gifs and short animations

Brief 1: Editorials

Deadline

17/5/18

Rationale: For the editorial images - I want to make a collection of strong imagery that has a considered use of visual metaphors - something that I would like to improve upon in my work. For some of the pieces, I will have a short time frame and treat it as if it was a real commission, aiming to get quicker at making work for these type of briefs which, in the real world, would have a very quick turnaround.

Brief 2: Penguin Book Cover Design

Deadline

6/3/18

Rationale: I want to explore making work across a range of formats, and as I didn’t enter it last year, I want to see how my work can be applied to different products. I’m unsure about entering for different covers as I’m not sure what the publications are yet, but I definitely want to make at least one entry for this.

Brief 3: YCN Bumble

Deadline

22/3/18

Rationale: I want make a cohesive body of work for this and really be challenged to make work within the restrictions of the brand guidelines. Extending this project into short animations is also a way to really push my practice into motion graphics.

Brief 4: Lifting Tower

Deadline

1/12/17

Rationale: Testing skills in the short gif-style animations and preparing work for that is presented to the public through large-scale projection.

Brief 5: Roomzzz

Deadline

27/10/18

Rationale: A short turnaround brief, to see my work across different applications - in this case, a mural each for two new hotels.