Neneh Patel
YCN: UK Greetings
OUIL503
Brief: To design four greetings cards, a set of boxed notecards, notebook cover, gift wrap and gift bag for an occasion of your choice. I chose this brief as I wanted to make ma a collection of Diwali cards that would appeal to adults who want contemporary designs. By making this work I wanted to challenge myself to make a cohesove set of illustrations and attempt a more retail-oriented project to get out of my comfort zone.
Neneh Patel
YCN: UK Greetings
Roughs: I wanted to make simple cards as an alternative to the complex, crowded ones on offer. I found that by limiting the colour palette I used, I was forced to make more simple imagery which I feel was more successful as a result. I made a number of sketches to try and simplify the symbols I used. these were then broken down into more abstract, gestural lines and then combined on Photoshop to make the final pieces.
OUIL503
Neneh Patel
YCN: UK Greetings
Development: I tried different combinations of the colours across the range to see which had the most impact.
OUIL503
Neneh Patel
Final outcomes: Greeting cards (below), notecard (centre - top), notepad cover (below right), gift wrap and bag design (far right)
YCN: UK Greetings
OUIL503
Neneh Patel
Final outcomes: Mock-ups of the greeting cards (below), notepad cover (centre - top), gift bag (below - right) and notecards (far right)
YCN: UK Greetings
OUIL503