Neneh Patel
YCN: Royal Opera House
OUIL503
Brief: Create a campaign that encourages culturally engaged young people aged 20-30 to experience opera for the first time. Collaboration partners: Kat Williams (Illustration), Guy Rathbone (Animation) I chose this brief as I wanted to make ma a campaign that combined animation and illustration in order to make ballet more accessible to 20-30 year olds via social media and an interactive application. The outcomes that we made showed a range of applications for the work and worked successfully as an advertising campaign.
Neneh Patel
YCN: Royal Opera House
Roughs/development: I made a lot of roughs of dancers to try and capture the energy of their movement. I was in charge of makeing some of the posters and we tried to keep the overall appearance simple. I did some research into original opera posters and found some simple, bold ones from the 1920s which formed the basis of our campaign. I tried to keep the figures shape-based and used Illustrator to make ma the images to keep them clean and sharp.
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Neneh Patel
YCN: Royal Opera House
Inspiration and posters: The posters below were used as inspiration in order to link the heritage of the venue to the new generation of opera-goers.
My designs (top - right) and the mock-ups (right)
OUIL503
Neneh Patel
YCN: Royal Opera House
Out-of-home and transport components: I was also in charge of turning Kat’s Kat poster into more dynamic images that fit the out-of-home parts of our campaign. This involved creating a short animated video which showcased Guy’s animation and was to be viewed at underground stations. Below is a still from the video, alongisde the other public adverts.
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