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Neo Xin Yun Leo. I draw design too. EDUCATION: First Media Academy (2016-2018) Lasalle College of The Arts (2008-2013)
CONTACT:
SKILLS: Drawing Painting Adobe Illustrator Adobe Indesign Adobe Photoshop
E-mail- neoxinyun@gmail.com Tel- +65 97982242 Website- https://neoxinyun.wixsite.com/portfolio
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Art — particularly drawing and painting, has always been my interest since young. A few years ago, I obtained my BA(Hons) in Fine Arts and got a job as an art instructor where I was able to impart my skills and knowledge to young teens and adults. While the job gave me some sense of satisfaction, the quarter-life crisis hit me and things suddenly appeared to be too repetitive and predictable. That was when I knew it was time to leave looking for something more in life. Still determined to pursue a career in an art-related field, I decided to look up on Design Communication on the internet. Excitement and fear were the two words that best described my feelings as I was scrolling through images after images of beautifully designed works. While still doubting my abilities to pick up a new skill at an age where all my peers have already been moving up the corporate ladder steadily, I decided to just take the plunge and enrol in a Design Communication diploma course soon after.
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While various obstacles were met along the way, here I am almost two years later, with no regrets but only thankfulness that I had chosen to step out of my comfort zone and head towards a new challenge. Life appears to have begun again and I look forward to learning and improving, and eventually producing works that match up to those that I was once so in awe of.
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ents. GORILLA PRESS Concept, Design, Branding.
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NS. COURSE:
DELIVERABLES:
PROJECT OBJECTIVES:
Adobe Photoshop
Posters (x3)
To create 3 promotional or advertising posters for any existing brand, product or company.
CATEGORY: Concept, Design.
DESIGN APPROACH:
M.A.C is a unique establishment in the ever-growing and fast-paced cosmetics industry. Every aspect of M.A.C Cosmetics, particularly its brand identity, is unique and goes against the predictable and conventional methods of marketing. Inspired by the boldness of the brand identity, a series of three posters is designed to portray cosmetics in an unconventional manner- as weapons. Weapons are instruments that can be used to inflict harm or act as a shield that offers protection. Likewise, with cosmetics and the application of makeup, the procedure can be perceived as putting one’s best face forward as well as guarding one’s imperfections.
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“A woman applying makeup is sort of like a man donning armor to prepare himself for battle. Makeup gives you confidence. It helps you exude the best possible version of yourself.”
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GORILLA -PRESS . -02. Project
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COURSE:
DELIVERABLES:
PROJECT OBJECTIVES:
Final Year Project
Corporate Identity & Stationeries
To create a brand new visual identity system for any new or existing brand or company.
CATEGORY:
Marketing Collaterals
Concept, Design, Branding.
DESIGN APPROACH:
Gorilla Press is an online premium cold-pressed juice company established in Singapore in the year 2013. The company believes that juice is for the wellbeing of everyone and its mission is to make it fun and simple for people to meet their dietary requirements and improve their well-being one bottle at a time. This hypothetical rebranding project is hugely inspired by the existing brand name and aims to create a new fun, playful and relatable brand identity that would help set itself apart from its competitors. The brand strongly believes that juicing is not a one-off diet trend, but a sustainable and pleasurable long-term health solution for one’s wellness.
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GUCCI -GUILTY . -03. Project
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Visual Communication Graphic Design
DELIVERABLES:
PROJECT OBJECTIVES:
Adobe Indesign
Printed and bound design.
To create a publication design for any topic of interest.
CATEGORY: Concept, Design.
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DESIGN APPROACH:
Fragrance is a silent language that requires no words. It is subjective and invisible, making it a poetic element that can express certain things that cannot be done in any other ways. Despite engaging just the sense of smell, it is provocative and draws a deep connection with our emotional state.
This design aims to connect and engage with the emotions of viewers by advertising the “Gucci Guilty” fragrance through the idea of voyeurism. It plays on the notion of ‘Guilty’ by invoking that emotion in not just the photographed models, but also in the viewers as well. As they take on the role of gazers watching others engage in private and intimate acts while flipping through pages of the two adjoining booklets, it also prompts the viewers and leave it up to their imagination to decide if the models themselves are involved in some sort of a secret affair and indulging in their own form of guilt.
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GALAC -TICO . -04. Project
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COURSE:
DELIVERABLES:
PROJECT OBJECTIVES:
Adobe Dreamweaver
Website
To create a functional website for any topic of interest.
CATEGORY: Concept, Design, Branding.
DESIGN APPROACH:
GalactiCo is an online branding project for a hypothetical brand of coconut-based vegan ice cream. It was stemmed from a personal interest towards veganism, paired with my favourite food. From naming to conceptualizing, and ultimately designing the website, the main goal is to create a new vegan ice cream brand with a unique brand identity that would set itself apart from the many other existing brands out there. Existing vegan ice cream brands typically adopt a “clean” and “green” brand identity with the usage of bright colours on their websites; however, GalactiCo believes that the message of ethical and sustainable way of eating can be conveyed in a “dark” and alluring way too.
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MAG -NUM . -05. Project
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COURSE:
DELIVERABLES:
PROJECT OBJECTIVES:
Adobe Illustrator
Packaging Design (x3)
To create a series of packaging design for any product of an existing brand.
CATEGORY: Concept, Design.
DESIGN APPROACH:
Through carefully curated advertisements and campaigns often fronted by popular celebrities, the Magnum brand is marketed by Unilever as a form of luxury and pleasure for ice cream lovers. Positioning itself as a “pleasure-seeking lifestyle brand”, Magnum readily offers not only high-quality ice cream to satiate one’s tastebuds, but also a sensory experience that is hard to forget. Inspired by its lavish branding and limited-edition items released from time to time, the newly-designed individual boxes aim to reinforce the modern and luxurious brand image of Magnum, and for its target audience comprising of mainly millennials to associate its products as a symbol of good taste (pun intended).
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