A successful social media campaign can be difficult to define. Everyone wants something in return, but most of the times, this success can not be easily measured or many of us have different definitions of what good social media marketing results are. We have selected the most common definitions of social media engagement, showing how you can apply them to your business to get the best ROI.
Probably the most important definition of social media engagement is a financial return. Most businesses or clients will consider this as the first factor to be taken into account when starting a new social media marketing campaign. It takes time to generate a financial return. You need to be consistent and patient, build a strong social media presence and know your followers in order to engage with them.
Another common definition of social media engagement is its measurability. This definition is normally used by marketing departments in charge of social media activities and it refers to the ability to measure everything.
This can be the number of FB likes gained in a month, the reach of your Twitter updates or the number of check-ins on your Foursquare profile.
More and more companies are considering this definition as one of the most valuables. Brands are starting to build a lifestyle image around them and obtaining a big emotional response can be hugely rewarding. This type of response is difficult to measure but it is usually linked to a big amount of likes, shares and retweets.
Good social media engagement needs to be constant, this means that the results from your campaign need to stable. There is no point in creating a successful social media campaign if it won’t be something that supports it after it is over. A successful social media engagement requires time and effort.
Probably one of the most important definitions, a good social media campaign needs to be enjoyable, for both the people behind it and the targeted audience. If you are planning to run your own campaign, try to base it on something you really enjoy. A good social media campaign can be quite time consuming and require lots of effort but if you’re able to enjoy it, the results will be definitely more rewarding.
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