A unique series of workshops and roundtable forums for makers, creative entrepreneurs and designers, presented by Nerida Hansen Booking now open for Geelong, Sydney, Melbourne, Brisbane, Adelaide
makers matters roundtable
Supporting the Makers and Creative Business Entrepreneurs of Australia
introduction to the surface art industry
Everything artists & designers need to know about the global opportunities in the Surface Art World. A beginners course in the The What, Why and How of the Surface Art Industry
secrets of a successful surface art career
A deep-dive into what a succesful surface art career looks like and how to get there. Designed for artists already in the industry, or emerging surface artists and pattern designers who would like to set themselves up for success.
about nerida
Nerida Hansen is an International Design Agent and Founder of Nerida Hansen Fabrics. As a design agent, Nerida has transacted hundreds of patterns for licensing and sale and has an enviable list of clients including Spotlight, Debenhams UK, Urban Outfitters, Proctor and Gamble, Harrods UK, Camelbak, Hallmark USA, Hobby Lobby USA, Cotton On Group, Annabel Trends and the Stage 2 Apparel group. Although she is constantly learning herself, she knows a thing or two about the Surface Art industry, and can offer great insight into how to successfully sell or license patterns, how to promote and market yourself as a surface artists, how to negotiate pricing and where the customers are. As a mentor in the Surface Art Industry, she is also in tune with helping designers ensure they are industry ready, and offers honest, constructive advice about portfolio standards, digital presence and commerciality. With her own fabric brand, Nerida is no stranger to running a creative business either and finds herself providing advice and support daily to a wide range of small business owners in the creative field. With a passion for supporting the growing makers economy in Australia, Nerida has created a forum called “Makers Matters�, in order to help creative entrepreneurs find solutions to their greatest challenges.