And Improve Traffic SPEED UP YOUR WEBSITE COMPREHENSIVE GUIDE TO
INTRODUCTION THE BEST WAYS TO ACCELERATE YOUR WEBSITE THE BEST SEO TACTICS TO BOOST SALES CONVERSIONS CONCLUSION CONTACT US THE OUTLINE netizenstechnologies.com
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Do you know what a one-second delay in page load time costs? Well, it leads to 10% fewer page views and a 15% reduction in customer satisfaction. What’s the business damage? A whopping 30% loss in sales! The human mind today has an attention span of 8 seconds. If your website takes time to load, the visitors immediately switch to the next best option. The internet market is filled with cut-throat competition and every bit matters. Each and every aspect of an online store should work in harmony to ensure that the conversions stay high. An experienced website development company that also provides digital marketing services like Netizens Technologies can do the ideal job! The experts working here are well trained and keep track of all the latest trends to keep your business ahead of your counterparts.
INTRODUCTION
“70%+ Shoppers Admit That Website Speed Impacts Their Inclination To Buy From An Online Retailer”
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Let us first dive into how you can increase website load speed & then talk about what you can do to boost the business. Here are a few steps to take.
A recent study on this subject concluded that every one second of site speed improvement instigates up to a 2% increase in conversions. It is quite clear that putting in the effort to increase your site load speed by a mere halfsecond can provide a significant edge.
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The first and foremost thing to do is run a speed test if you haven’t already. It will show your current position in terms of loading speed and highlight issues. Open the waterfall diagram and observe what parts of your site are taking maximum time to load. Begin resolving!
THE BEST WAYS TO ACCELERATE YOUR WEBSITE
WORK ON SERVER RESPONSE TIME
The factors like traffic, resources on each page, type of software, and site’s hosting solution are responsible for the time it takes the server to respond to a request. Fix all performance jams such as slow database queries, slow routing, or a lack of memory.
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The cache feature assists in loading sites rapidly as the network doesn’t have to dynamically generate content every time a visitor arrives. A temporarily stored data opens up saving both time and money. In order to increase speed, one can use a tool to lengthen the time for which the cache is saved to up to a year rather than a few days.
INCREASE CACHE EXPIRATION PERIOD
UTILIZE CONTENT DISTRIBUTION NETWORK
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Picture a network of servers around the world, each with a copy of your website. This way, if you are situated in the UK and the people from India click on your website link, instead of dealing with geographical lag, they get to access a copy from the nearby server. Using CDN can boost your speed by more than 30% offering huge side gains.
DO NOT OVERLOAD ON PLUGINS
The website representing your brand should not have anything that ticks off a visitor. Ensure that every function on it is absolutely necessary for growth or processing. Anything other than that should be taken off pronto. Pointless plugins are cancer!
OPTIMIZE THE CONTENT THOROUGHLY
AVOID USING FILTERS AND POPUPS
Content is the most important aspect of a website. The right amount of it can shoot your value up and the wrong amount can ruin your business. Often ask yourself whether the details going up are crucial to sales or not. Keep it clean and elegant.
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If you are using popups as call to action or filters to impress incoming traffic, stop it right now. Yes, popups can sometimes bring business but the load time it takes is not worth it. Instead, keep it all simple and direct. Don’t slow the crawl time for gimmicks.
You can greatly increase the website speed by removing spaces, commas, unused lines, formatting, comments, and unnecessary characters from the code. Moreover, eliminate as many redirects as viable because it trims the request response cycle.
COMPRESS ALL VISUAL ELEMENTS
Whether it is an image, video, graphical element, or icon, keep the files as small as possible. Also, ensure that everything is in the correct format. Find the balance between visual quality and file size using compression tools and implement it.
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MINIFY THE CODE AND REDUCE REDIRECTS
LOAD CSS AND JAVASCRIPT FILES ASYNCHRONOUSLY
CSS and JavaScript can be loaded Synchronously & Asynchronously. If your scripts load synchronously, they load one at a time, whilst asynchronous allows some of them to load simultaneously. When a browser loads a page, it moves from top to bottom and async-load is faster as it doesn’t stop for other files to complete loading.
PICK THE RIGHT HOSTING OPTION
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There are three types of hosting options, shared hosting, VPS hosting, and dedicated server hosting. The first one is sufficient for small operatives, the second is good for midsized, and the last is right for large enterprises. Do not cheap out on hosting!
Every online business survives on reach. The website should rank high on search engines for people to notice it. There is a famous quote by a renowned digital marketer, “The finest place to hide a dead body is on the second page of Google.” This sums up how essential it is to get the business within the first page results. The best ways to do it are as follows.
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THE BEST SEO TACTICS TO BOOST SALES CONVERSIONS
QUALITY CONTENT AND FREQUENT POSTING
Although the search engine giants haven’t declared it openly, there is enough evidence to state that poor-quality sites are less likely to rank. Ensure that the site design has simple navigation and every module works smoothly. The visitors to your website must be able to satisfy their requirements without putting in much work.
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It goes without saying that content is the king of the digital marketing arena. A combination of the right keywords, the right length of words, the right meta, the right information funnel, and clear images can do wonders. Furthermore, keep it constant!
IMPROVE USER EXPERIENCE ACROSS THE SITE
If your site’s not technically sound, everything else doesn’t matter! Some points to note are, that the entire site must load on HTTPS, enable AMP (accelerated mobile pages), invest in crawling software, update semantic markups, and fix 404 errors.
Besides using social media channels, place considerable focus on YouTube SEO. It is the second-largest search engine after Google with 2 billion monthly active users watching 1 billion hours of video every day. Leverage it to get an edge over others!
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TAKE ADVANTAGE OF YOUTUBE
SHARPEN TECHNICAL SEO
60% of people browsing the internet are doing so via their phones. It has become utterly important that whatever you showcase on your site must be mobile-friendly. Ensure that the elements on your site work well on both smartphones and desktops!
MOBILE-FIRST APPROACH
CONCLUSION
If you are looking to develop a responsive web design for your brand, contact Netizens Technologies now. The skillful professionals here are well-versed in eCommerce website development. They are an incredible group that gives their 100% to all infotech projects.
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