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Improve customer loyalty:
By offering BNPL, you can provide a convenient payment option that meets the needs of your customers.
This can improve customer satisfaction and lead to greater loyalty over time. Additionally, some BNPL providers offer loyalty programs or discounts for customers who use their services, which can further incentivize repeat purchases.
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Increase average order value:
BNPL can encourage customers to make larger purchases than they may have been able to afford upfront.
This can help increase the average order value for your store and provide a boost to revenue.
Competitive advantage:
Offering BNPL can differentiate your store from competitors that do not offer this payment option. This can help your store stand out and attract customers who are looking for greater flexibility when it comes to payment.
It’s worth noting that there are also potential risks and costs associated with offering BNPL options, such as the potential for late payments or defaults, additional fees from BNPL providers, and potential impacts on cash flow. It’s important to carefully evaluate these factors and ensure that offering BNPL is a good fit for your store and your customers.