Chatbots: Top 10 Benefits

YOUR

INTRODUCTION

Do you know that chatbots can cut operational costs by over 30%? Moreover, studies suggest that about 85% of customer interaction will be handled without human agents by 2022.

This is all because of the advancements in artificial intelligence and businesses willing to provide 24 hours support to their consumers.

The future seems Bot-Dominant.

Are you an entrepreneur with a business that receives constant basic queries and wishes to handle them automatically?

Well, a chatbot on your online presence can not only fulfill this requirement but also increase brand advocacy, as consumers love companies that are prompt about resolving their issues. It builds trust, and this leads to more conversions.

Let us help you understand chatbot integration with websites and how it can help your venture. We’ll start with answering basic questions and then lay out all its benefits.

WHAT IS A CHATBOT?

HOW DOES IT WORK?

Have you ever landed on a website and received an instant greeting via a chat module placed on the corner? This is a chatbot that welcomes new visitors.

A chatbot is software that can automate basic conversations between a business and a prospective consumer via an integrated chat module.

These interactions can also take place through other messaging platforms like Facebook, Whatsapp, Telegram, and more. Chatbots eliminate the need for call channels, emails, comments, and query forms.

The fundamental structure on which all chatbots work is as follows.

Question → Processing → Knowledge Base → Data Storage → Processing → Answer

The Processing segment involves two systems; Natural Language Understanding (NLU), and Natural Language Generation (NLG). NLU analyzes the different aspects of language used, whereas NLG maps the given input into a useful representation.

As the information is relayed ahead, the knowledge base provides real-time prompts to engage with the consumer and retain him/her till the answer arrives. Data storage is where AI resolves all queries using available information. It keeps evolving with each conversation.

Thinking about how you can implement Chatbot for your business. Here are some options.

The Chatbot can be applied for:

Sales & Marketing: Gain quality leads and instigate visitors to make a purchase.

Entertainment: Keep visitors happy with interesting polls, information, and facts.

Healthcare: Ask about symptoms, insurance details, and schedule appointments.

eCommerce: Provide personalized suggestions and resolve return/refund queries.

Tourism: Enquire about travel dates, package preferences, and favorite destinations.

Finance: Resolve queries on card loss, account openings, and loan policies.

Real Estate: Promote deals, and ask about preferred location and type of property.

Other: Manage renewals, process claims, increase social network traffic, and more.

In case you need a website design and development company to assist you in creating the finest online presence, contact Netizens Technologies right away. The experts here are well-versed with all the intricacies involved in the infotech arena. They cater to all sectors, be it front-end development, back-end development, web design, site maintenance, and more.

THE BENEFITS OF UTILIZING A CHATBOT

24/7 Availability

Chatbots help you stay in close contact with the market round the clock. This builds trust for your company as the consumers and interested people get instant replies to their queries. Furthermore, the chatbots have incomparable patience.

They collect and track responses to get better in their conversations. These bots catch up on different nuances of chats via machine learning and provide precise answers to a question, irrespective of how it was asked without getting frustrated.

Market Analysis

The diverse data collected by chatbots help you get an idea of where your company stands in the market and what is happening in the industry. It assists you by giving in-depth information on customer behaviors which can be used to increase sales.

They provide details on your customers’ greatest pain points that need immediate attention. You get to catch issues before they become catastrophic for the company.

The chatbots lay a foundation for your marketing strategy by granting details on your strong zones as well as weak spots. Do you know that voice inquiries have increased exponentially in the past five years? Voice bots can help you capitalize on this trend!

Cost-Effective

As stated earlier, chatbots are great money-savers. Do you know that the workload of 10 support agents can be managed by one chatbot? Bots are good at optimizing customer engagement by resolving issues without the help of live representatives.

They filter out repetitive queries and only forward complex problems to the human support team. This curtails the amount spent on employee training, compensation, infrastructure, and different essential aids. In addition, chatbots also help in improving workflows and productivity which in turn lead to saving money spent on regulation.

Multilingual Support

A chatbot is designed to process responses in a split second and provide responses to queries in local languages.

This empowers your business to capture the attention of all sectors of society and create a dominating hold on the market.

Additionally, the convenient user experience intensifies your brand presence around the world.

Lead Generation

The chatbots possess amazing lead-generating potential as they work, learn, and gather information continuously.

They can qualify leads by asking relevant questions and then direct the prospect to the sales team.

Besides this, the bots can also acquaint visitors with new services/products from the website as soon as they land.

Reduces Human Error

It is impossible to curtail errors altogether in a busy business but chatbots can help you decrease them.

They remove the possibility of wrong or rude answers to consumers.

Supplementarily, the chatbots learn with time and thus can respond to even the most complex answers effortlessly within seconds.

Highly Scalable

A chatbot can handle thousands of queries per day and can keep up with the increasing traffic with a few upgrades from time to time.

You won’t need to worry about how your company will handle support when it doubles in size, the chatbot will take care of it all efficiently.

The scalability of the chatbot is its most appealing feature!

Personalization

The website chatbot templates can be the major catalyst in transforming a prospect into a consumer and a consumer into a returning customer.

An advanced chatbot can understand user behavior on the website instantaneously and begin a relevant conversation to lead them towards making a purchase.

They are programmed to make all visitors feel comfortable and important. The interactive elements and personalized recommendations simulate the experience of being in a brick-and-mortar store talking to the salesman about specific needs.

Relevant Push Notifications

We know that business needs to keep reminding the market about their existence to ensure constant sales. This is done via various methods, but push notifications are one of the top-most priorities in today’s mobilefriendly population.

Though, your venture cannot progress just based on generic content. The data gathered by chatbots help you form specific content which amplifies the effect.

Increase Conversion Rates

Lastly, chatbots are very useful when it comes to convincing visitors.

They are not only prompt in resolving queries but also advertise brand value with call-to-action buttons.

These help prospects get a better idea of your venture without wasting time.

SUMMARY

Hope you are clear about chatbots and their benefits. The future for this technology is quite fascinating and with time more and more businesses are adopting it for improving their market reputation. Contact Netizens Technologies now and receive ideal website design and development services to succeed rapidly. Their remarkable passion for infotech combined with 18+ years of experience in the domain will assist you in turning your vision into reality.