4. Pay attention to users’ viewing patterns

Here, we’re discussing the visual hierarchy principle that gets overvalued the most. Some of us might think that paying attention to people’s viewing habits is a trivial consideration. But in reality, it is something that enables you to deeply comprehend the psychology of users and build accordingly. Everyone has their own method of inspecting a design, while many people tend to use similar methods with little differences.

The F pattern and the Z pattern are the two most popular viewing patterns out of all of them. Let’s investigate these two patterns further. Text-based pages like blog posts and article pages fall under this type of browsing habit. Users tend to read the text in the F pattern from top left to top right before moving on to the following line in the same manner.

The user should read the first few lines of the page and take notice of nearly all the details while you are building the layout of the page using the F pattern.

However, as he/she moves lower, he/she starts to focus more on the left side and starts to just use the F pattern to scan the text. Therefore, developing the layout in accordance with user preferences will enable you to get the desired outcomes. The Z pattern leads users across to the bottom right, down to the lower left, and then back up to the top left. Using this pattern will allow users to quickly see each element and get a sense of where the importance of each element lies.