5. Play with typefaces to leave a distinct impression on users

Here are two typeface usage techniques you should know about:

Emphasize the hierarchy of TypographyUsers can quickly reach the call to action by using fonts that catch their attention. An excellent illustration of this can be found in the picture below. The best method to attract people’s attention at first glance is to use fonts that are the definition of emphasis themselves.

Here, you may let your copywriter work their magic to entice users to click the CTA.

Choose fonts that are in line with your brand voiceIf you seriously consider this idea while picking the typeface, you will undoubtedly look back and be quite grateful for having done so. As users interact with your product, your font acts as the voice of your brand. So make sure to choose the fonts only after a thorough analysis.